KR101497790B1 - Apparatus and system for delivering digital signage contents to mobile device - Google Patents

Abstract

A method and system for content association between a digital signage and a mobile terminal is disclosed. The method of claim 1, further comprising: obtaining identification information of at least one digital signage located in the vicinity; Transmitting the obtained identification information to a server associated with the digital signage; And receiving information about the content being reproduced in the digital signage corresponding to the identification information from the signage link server.

Description

TECHNICAL FIELD [0001] The present invention relates to a method and system for content linking between a digital signage and a mobile terminal,

Embodiments of the invention relate to a method and system for content association between a digital signage and a mobile terminal.

Digital Signage is a communication tool that can induce marketing, advertising, training effects and customer experience of companies. It is a digital image device that provides specific information as well as broadcasting programs in public places such as airports, hotels, and hospitals. Can be defined.

Korean Patent Laid-Open No. 10-2009-0085506 (published on August 07, 2009) discloses a digital signage network technology for distributing data collected from a plurality of data sources to a plurality of displays.

A specific application of such digital signage is, for example, being installed in a general enterprise or a public office to present a publicity image or a bulletin board to a guest, and, if necessary, enable data processing / editing by participating in a specific department. As another example, digital signage can be used in public facilities such as airports and terminals, providing various information to the users such as menus and ticketing, and recently it is widely used as advertising means.

However, the current advertising method using digital signage is difficult to remember for a long time even if most users are over-watching or interested in content that they have come across via signage. In particular, this problem becomes even more pronounced when digital signage is installed in places where there are many users and frequent mobility, such as on a street or underground walkway.

In the present specification, a technique that allows the user to easily obtain the information displayed on the digital signage is proposed.

And provides a method and system for linking signage content that can conveniently access digital signage that the user is interested in.

Provided is a method and system for associating signage contents that can easily acquire information displayed on a digital signage using a smart terminal.

According to an embodiment of the present invention, a method of associating a signage content comprises: obtaining identification information of at least one digital signage located in the periphery; Transmitting the obtained identification information to a server associated with the digital signage; And receiving information about the content being reproduced in the digital signage corresponding to the identification information from the signage link server.

According to an aspect, obtaining the identification information of the digital signage comprises: collecting a beacon message periodically sent from the digital signage; And extracting a media access control address (MAC address) for identifying the digital signage from the beacon message.

According to another aspect, the step of acquiring the identification information of the digital signage comprises the steps of: collecting a beacon message periodically sent from a plurality of access points (APs); Extracting a service set identifier (SSID) from the beacon message; Identifying a beacon message sent from the digital signage among the collected beacon messages using the SSID; And extracting a MAC address for identifying the digital signage from the beacon message sent from the digital signage.

According to another aspect, the step of receiving information on the content includes: receiving information on the content from the session linkage server; Displaying information on the content; And receiving the content selected by the user from a content server that supplies the content to the digital signage according to a user's selection of the information.

According to another aspect, receiving information about the content may receive a thumbnail image and link information of the content.

According to another aspect of the present invention, the step of displaying information on the content may display information on the content by arranging the received signal strength indication (RSSI) of the digital signage.

According to an embodiment of the present invention, a signage content association system comprises: an acquiring unit acquiring identification information of at least one digital signage located in the periphery; A communication unit for transmitting the obtained identification information to a server associated with the digital signage; And a providing unit for receiving information on the content being reproduced in the digital signage corresponding to the identification information from the signage link server.

According to an embodiment of the present invention, a signage content association server comprises: a database for storing information on contents supplied as digital signage and identification information of the digital signage; And receiving at least one identification information of at least one digital signage located in the periphery of the mobile terminal from the mobile terminal and then transmitting information about the content being reproduced in the digital signage corresponding to the received identification information to the mobile terminal And the like.

According to an embodiment of the present invention, a signage content association system comprises: a digital signage for reproducing content; A content server for supplying the content with the digital signage; A signage linkage server for storing identification information of the digital signage and information about contents being reproduced in the digital signage; And at least one digital signage located at the periphery, and transmits the obtained identification information to the signage link server, and then, from the signage link server, the digital signage corresponding to the identification information And a mobile terminal that is provided with information on the content being reproduced and receives the content selected by the user from the content server according to the user's selection of the information.

According to the embodiment of the present invention, since the user can access the content being played back in the digital signage at any time using the mobile terminal, it is possible to maximize the advertisement effect in the case of the advertiser and to take the desired information more easily There is an advantage.

1 is a conceptual diagram for explaining a technique for content association between a digital signage and a mobile terminal in an embodiment of the present invention.
FIG. 2 is a flowchart illustrating a method of associating signage contents accessing contents of a digital signage using a mobile terminal according to an exemplary embodiment of the present invention. Referring to FIG.
3 is an exemplary diagram illustrating a service screen displaying a list of contents of a peripheral digital signage in a mobile terminal, according to an embodiment of the present invention.
4 is a block diagram illustrating an internal configuration of a subscriber content association system for accessing digital signage content using a mobile terminal, according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The present embodiment proposes a method and system for linking content to a content that can conveniently access contents of a digital signage that a user is interested in using a mobile terminal.

In the present specification, 'digital signage' may mean a digital medium that is installed in a public place and can provide various contents, and 'contents' may include various information provided for the purpose of information transmission through the Internet or computer communication It is the whole concept of the contents. The 'mobile terminal' may be a mobile terminal, such as a smart phone, a laptop computer, a digital broadcasting terminal, an MP3 player, a tablet, a portable multimedia player (PMP) Any terminal can be used. Also, the 'communication network' may be configured without regard to the communication modes such as wired and wireless, and may be a personal area network (PAN), a local area network (LAN), a metropolitan area Network), a wide area network (WAN), and the like. As the communication network, a wireless transmission technique used for short-distance communication such as Wi-Fi, Bluetooth, Zigbee, Infrared Data Association (IrDA) and the like can be used.

1 is a conceptual diagram for explaining a technique for content association between a digital signage and a mobile terminal in an embodiment of the present invention.

Referring to FIG. 1, the content server 120 may refer to a server system that supplies content to the digital signage 110. At this time, the content server 120 plays a role of supplying the content to the remote digital signage 110 through a predetermined communication network. The content server 120 may include a database for storing and maintaining mobile content data corresponding to each content. The content server 120 may then manage the content playback schedule for each digital signage 110 and may store and maintain information for each digital signage 110. [ The information on the digital signage 110 may include the location of each digital signage 110, the type of screen, LAN card information, and the like.

The signage link server 130 may provide a link service for the digital signage 110 to the user. In this embodiment, the signage linkage server 130, in cooperation with the content server 120, transmits information about contents reproduced in the digital signage 110 to each digital signage 110 and information about each digital signage 110 And a database for storing and maintaining identification information (e.g., MAC information). At this time, the content information may include a content name, a thumbnail image, a mobile web link address, and the like. 1 and the following embodiments, the signage link server 130 is configured as a separate system from the content server 120. However, the service server 120 and the sign server link server 130 130 may be implemented as one system.

The digital signage 110 receives content from the content server 120 and can reproduce the content at a predetermined time. In particular, the digital signage 110 may comprise a module (e.g., Wi-Fi, Bluetooth, ZigBee, etc.) capable of wireless communication for association with the mobile terminal 100. At this time, the wireless communication module included in the digital signage 110 may periodically send a beacon message.

The mobile terminal 100 may refer to a subject for acquiring information displayed on the digital signage 110. [ The mobile terminal 100 may have a communication function such as a wireless communication module installed in the digital signage 110 and may include a communication module capable of communicating with the content server 120 and the signage connection server 130 can do. Furthermore, the mobile terminal 100 may have a dedicated application for content association with a digital signage 110 of interest to the user (hereinafter referred to as a 'signage linked app').

Assuming the above system environment, the following process is performed.

1. The user discovers the digital signage 110 on the move.

2. A user who is interested in the content being played back in the digital signage 110 takes his / her mobile terminal 100 and executes the linked application in order to receive more detailed information.

3. The mobile terminal 100 acquires the identification information of the digital signage 110 located around the mobile terminal 100 through the signee interlocking application and transmits the identification information to the signage link server 130. [

4. The signage link server 130 distinguishes the digital signatures 110 around the user through the identification information transmitted from the mobile terminal 100 and then transmits information about the content being reproduced in the digital signage 110 To the mobile terminal (100).

5. The mobile terminal 100 may provide the user with information about the subscriber content received from the subscriber association server 130 via the subscription-linked app.

6. The mobile terminal 100 requests the content server 120 for the contents of the information selected by the user in accordance with the user's selection of the information through the signage linked application and transmits the contents received from the content server 120 to the mobile terminal 100 Can be provided to the user.

In this embodiment, the user can support the content association between the digital signage of interest and the personal mobile terminal of the user.

Hereinafter, a method of associating signage contents using a mobile terminal will be described in detail with reference to FIG. At this time, it is assumed that the digital signage 110 uses the Wi-Fi as a communication module for linking with the mobile terminal 100.

The content server 120 provides predetermined content according to the content playback schedule to the remote digital signage 110 (S201). Accordingly, the digital signage 110 can reproduce the content provided from the content server 120 at a predetermined time (S202).

When the user finds the digital signage 110 in which the content of interest is being reproduced, the user executes the signee linked app on the mobile terminal 100 (S203).

The digital signage 110 periodically sends a beacon message (S204), and a beacon message is collected through a Wi-Fi scan in a signee-linked app of the mobile terminal 100, and the corresponding message can be analyzed (S205). At this time, the signage-linked app can extract a service set identifier (SSID), a media access control address (MAC address), and a received signal strength indication (RSSI) from the beacon message.

The signage interlocking app can use the SSID extracted from the beacon message to distinguish the signal from the digital signage 110 among the beacon messages received from the neighboring APs. In other words, the prefix of the SSID is fixed to the digital signage 110, and in the signage-linked app, the predefined SSID rule is used to transmit the prefix from the general AP except for the digital signage 110 Lt; / RTI >

In the signee-linked app of the mobile terminal 100, the MAC value extracted from the beacon message of the digital signage 110 classified according to the SSID is transmitted to the signal connection server 130 (S206). At this time, if several digital signatures 110 are located around the mobile terminal 100, the plurality of MAC values are transmitted to the signaling link server 130.

The signage connection server 130 can recognize the digital signage 110 located around the mobile terminal 100 based on the MAC value received from the signage linked app of the mobile terminal 100 in step S207, And transmits information about the content being reproduced in the signage 110 to the mobile terminal 100 (S208). At this time, the signage link server 130 may transmit the thumbnail image, link information, and the like of the content to the signage-linked app of the user as the information about the content of the recognized signage.

In the signage-linked app of the mobile terminal 100, information about the content being played back in the digital signage 110 around the terminal can be received from the signage link server 130 and information about the mobile content can be displayed (S209). At this time, in the signage linked app, the link information of the mobile contents and the information list of the mobile contents received after receiving the thumbnail image from the server 130 are sorted based on the RSSI value extracted in the step S205, Lt; / RTI > For example, if the mobile content received from the signage link server 130 includes a plurality of mobile content, the thumbnail image list 301 is displayed on the screen of the terminal as shown in FIG. 3, and the digital signage 110 In descending order according to the intensity of the signal. For example, in the thumbnail image list, the signal intensity of the digital signage 110 may be displayed most prominently or at the top of the list. Accordingly, the user can select an image of interest from the thumbnail image list displayed through the signage-linked app of the mobile terminal 100. [

The signage-linked app of the mobile terminal 100 can request the content server 120 with the mobile content selected by the user using the link information of the information according to the user's selection of the information list (S210) The mobile terminal 120 may provide the requested mobile contents to the user via the signage-linked app of the mobile terminal 100 (S211).

According to the signage content association method, the user can more conveniently access the contents of the signage of interest using the mobile terminal.

4 is a block diagram illustrating an internal configuration of a subscriber content association system accessing content of a digital signage, in an embodiment of the present invention. The signage content association system according to an embodiment may be a hardware entity for performing operations involved in the mobile terminal in the signage content association method described with reference to FIG.

4, the signage content association system 400 according to an exemplary embodiment may include an acquisition unit 410, a communication unit 420, and a content provider 430.

The acquiring unit 410 may perform a role of acquiring identification information of at least one digital signage located in the periphery. At this time, the acquisition unit 410 may collect the beacon message periodically transmitted from the digital signage, and then extract the MAC address for identifying the digital signage from the beacon message. Furthermore, the acquiring unit 410 collects a beacon message sent from neighboring APs including digital signatures, extracts an SSID from the beacon message, and then separates the beacon message sent from the digital signage among the collected beacon messages using the SSID . That is, the acquiring unit 410 may extract the MAC address as identification information of the digital signage by distinguishing the beacon message sent from the digital signage through the predefined SSID rule.

The communication unit 420 may transmit the identification information of the digital signage, that is, the MAC value extracted from the beacon message sent from the digital signage, to the signage link server. Accordingly, the server can recognize the digital signatures located around the corresponding terminal based on the MAC value received from the mobile terminal, and can transmit the information about the contents being reproduced in the digital signage to the mobile terminal . At this time, the server linkage server can provide a thumbnail image and link information of the content as information on the recognized content of the signage. The server can distinguish the currently reproduced content from the digital signage based on the time at which the MAC value is received from the mobile terminal.

The providing unit 430 may receive information about the content being reproduced in the digital signage of the identification information acquired by the obtaining unit 410 from the signage link server. At this time, the providing unit 430 may receive the information about the content being played back in the digital signage located nearby, from the server for monitoring the information, and display the information about the corresponding content. For example, the providing unit 430 receives the link information and the thumbnail image of the content from the signage link server and displays the corresponding information list. If there is a plurality of pieces of information about the content, Can be displayed in the order of the signal intensity value (RSSI) of the digital signage. The providing unit 430 can access and reproduce the content through the link information of the information selected by the user in the displayed information list with regard to the signage content. In other words, the providing unit 430 can request the mobile contents selected by the user using the link information of the information according to the user selection in the information list, and provides the mobile contents received from the contents server to the user can do.

The above-described subscriber content association system 400 may be configured in the form of an application executed in a mobile terminal. The signage-linked app installed in the mobile terminal may include modules for controlling the mobile terminal to perform the operations of the above-described configuration described with reference to FIG. Such an application may be provided by an application distribution system (not shown). For example, the application distribution system may include a file transfer unit (not shown) for transferring a file for installation of an application to a mobile terminal.

As described above, according to the embodiment of the present invention, it is possible to easily access the detailed information by selecting the same content as the playback information of the signatures that the user has visually confirmed through the signage-linked app installed in the mobile terminal.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the apparatus and components described in the embodiments may be implemented within a computer system, such as, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA) A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

400: Signage Content Link System
410:
420:
430: Offering

Claims (15)

A method of linking content in a signage content association system,
Wherein the signage content association system is implemented on a mobile terminal and includes an acquisition unit, a communication unit and a provision unit,
The method of claim 1,
Obtaining, at the acquiring unit, identification information of at least one digital signage;
Transmitting the acquired identification information to a communication server associated with the digital signage in the communication unit; And
Receiving information on the content being reproduced in the digital signage corresponding to the identification information from the signage link server
Lt; / RTI >
The step of acquiring the identification information of the digital signage comprises:
Collecting a beacon message periodically sent from a plurality of access points (APs);
Extracting a service set identifier (SSID) and a received signal strength indication (RSSI) from the beacon message;
Identifying a beacon message sent from the digital signage among the collected beacon messages using the SSID and a beacon message sent from a general AP excluding the digital signage; And
Extracting identification information for identifying the digital signage from the beacon message sent from the digital signage
Lt; / RTI >
Wherein the step of receiving information on the content comprises:
Receiving content information including a thumbnail image and link information of the content from the signage link server as information on the content;
Arranging and displaying the contents information in descending order according to the RSSI value of the digital signage; And
Receiving a content selected by the user from a content server that supplies the content to the digital signage through link information of content information selected by the user among the content information,
Lt; / RTI >
The content server manages information and content playback schedules for each of the digital signage and supplies the content to the digital signage according to the content playback schedule,
Wherein the signage link server stores identification information of the digital signage and information about the content being played back in the digital signage for each of the digital signatures through interworking with the content server
The method comprising the steps of: delete delete delete delete delete Implemented on a mobile terminal,
An acquiring unit acquiring identification information of at least one digital signage;
A communication unit for transmitting the obtained identification information to a server associated with the digital signage; And
And receiving information on the content being reproduced in the digital signage corresponding to the identification information from the signage link server,
Lt; / RTI >
Wherein the obtaining unit comprises:
Collecting a beacon message periodically transmitted from a plurality of APs, extracting an SSID and an RSSI from the beacon message,
A beacon message sent from the digital signage among the collected beacon messages using the SSID and a beacon message sent from a general AP excluding the digital signage,
Extracting identification information for identifying the digital signage from a beacon message sent from the digital signage,
Wherein the providing unit comprises:
Receiving content information including a thumbnail image and link information of the content as information on the content from the signage linkage server,
Displaying the content information in a descending order according to an RSSI value of the digital signage,
Requesting a content selected by the user from a content server that supplies the content to the digital signage through link information of content information selected by the user among the content information,
The content server manages information and content playback schedules for each of the digital signage and supplies the content to the digital signage according to the content playback schedule,
Wherein the signage link server stores identification information of the digital signage and information about the content being played back in the digital signage for each of the digital signatures through interworking with the content server
The system comprising: delete delete delete delete delete delete delete A computer readable storage medium containing instructions for controlling a computer system to associate content of a digital signage,
The command includes:
Obtaining identification information of at least one digital signage;
Transmitting the obtained identification information to a server associated with the digital signage; And
Receiving information on the content being reproduced in the digital signage corresponding to the identification information from the signage link server
The method comprising: controlling the computer system by a method comprising:
The step of acquiring the identification information of the digital signage comprises:
Collecting a beacon message periodically sent from a plurality of APs;
Extracting an SSID and an RSSI from the beacon message;
Identifying a beacon message sent from the digital signage among the collected beacon messages using the SSID and a beacon message sent from a general AP excluding the digital signage; And
Extracting identification information for identifying the digital signage from the beacon message sent from the digital signage
Lt; / RTI >
Wherein the step of receiving information on the content comprises:
Receiving content information including a thumbnail image and link information of the content from the signage link server as information on the content;
Arranging and displaying the contents information in descending order according to the RSSI value of the digital signage; And
Receiving a content selected by the user from a content server that supplies the content to the digital signage through link information of content information selected by the user among the content information,
Lt; / RTI >
The content server manages information and content playback schedules for each of the digital signage and supplies the content to the digital signage according to the content playback schedule,
Wherein the signage link server stores identification information of the digital signage and information about the content being played back in the digital signage for each of the digital signatures through interworking with the content server
Gt; computer-readable < / RTI >

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