KR101987999B1 - Digital Signage System - Google Patents

Digital Signage System Download PDF

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Publication number
KR101987999B1
KR101987999B1 KR1020150064698A KR20150064698A KR101987999B1 KR 101987999 B1 KR101987999 B1 KR 101987999B1 KR 1020150064698 A KR1020150064698 A KR 1020150064698A KR 20150064698 A KR20150064698 A KR 20150064698A KR 101987999 B1 KR101987999 B1 KR 101987999B1
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KR
South Korea
Prior art keywords
information
user
presentation information
digital signage
user presentation
Prior art date
Application number
KR1020150064698A
Other languages
Korean (ko)
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KR20160131713A (en
Inventor
이상원
Original Assignee
전자부품연구원
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 전자부품연구원 filed Critical 전자부품연구원
Priority to KR1020150064698A priority Critical patent/KR101987999B1/en
Publication of KR20160131713A publication Critical patent/KR20160131713A/en
Application granted granted Critical
Publication of KR101987999B1 publication Critical patent/KR101987999B1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
    • H04N21/4363—Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network
    • H04N21/43637—Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]

Abstract

The present invention relates to a peripheral device linked digital signage system capable of expressing information transmitted from a peripheral device, a short range communication unit for receiving user presentation information from a peripheral user device, and for storing the user presentation information in a memory. A display unit for converting the user presentation information storage unit, a format conversion unit for converting the stored user presentation information into a format that can be displayed on the display unit, and temporarily outputting the content transmitted from the server and displaying the converted user presentation information in the display unit. And a presentation information control unit for controlling the presentation.

Description

Peripheral Interlocking Digital Signage System {Digital Signage System}

The present invention relates to a digital signage system, and more particularly, to a peripheral device linked digital signage system capable of displaying information transmitted from a peripheral device.

Traditional advertising methods have been to provide flyers with advertising content offline or online through TV, radio, and Internet media. Such an advertisement method not only provides fixed information unilaterally, but also makes it difficult to quickly modify, change, and update the pre-produced advertisement contents because the owners and producers of the advertisement contents are different.

It is digital signage that emerged from the traditional advertising method. Digital signage is a media playback device that includes a display panel generally used for marketing and advertising. Unlike existing signage advertisements, digital signage can easily change the contents displayed, and companies are using it to play contents for the purpose of promoting their products and enhancing their image. Similar to general advertising media, digital signage is installed and operated in places with a lot of floating populations such as marts, airports and stations.

However, the current advertising method using digital signage is operated by simply exposing the content repeatedly to an unspecified number of people, as well as exposing only the advertisement content provided by the advertiser and thus cannot be used highly. In addition, there is a limit in maximizing the economic effect of signage operation for signage operators or advertisers due to the limitation of signage utilization.

Republic of Korea Patent Application Publication No. 10-2014-0096419

Accordingly, the present invention was devised to overcome the above limitations, and an object of the present invention is to create an image or a message that is created or edited in a device using digital signage by individuals located around the digital signage. In addition, the present invention provides a digital signage system linked to a peripheral device that can maximize the utilization of digital signage by exposing various display information through signage.

Furthermore, another object of the present invention is to enable an individual to express information created or created through his or her device through a digital signage, and to pay a fee accordingly, thereby creating a new revenue model for signage operators or advertisers. Peripheral devices that can be given to provide a linked digital signage system.

Peripheral device linked digital signage system according to an embodiment of the present invention for achieving the above object is a digital signage system for outputting the content transmitted from the server through the display unit,

A short range communication unit for receiving user presentation information from a neighboring user device;

A user presentation information storage unit for storing the user presentation information in a memory;

A format conversion unit for converting the stored user presentation information into a format displayable on the display unit;

And a presentation information control unit which pauses the output of the content transmitted from the server and controls the presentation of the format-converted user presentation information on the display unit.

Furthermore, the digital signage system includes: a billing information generation unit for generating billing information proportional to the amount of data of the user presentation information transmitted from the user device or the presentation time of the user presentation information;

And one or more of: a billing claim unit for billing billing information generated for the peripheral user devices.

The user presentation information is any one of still images, videos, and text messages.

The user presentation information may include presentation request time information, and the controller may display and control user presentation information transmitted from the peripheral user device at the presentation request time, or display and control user presentation information transmitted from the server. It is another feature.

Since the digital signage system according to the embodiment of the present invention receives the user presentation information produced or edited by the user from nearby user devices through local area communication and displays the user presentation information on the display unit, Individuals can utilize the digital signage system located around them as their information display device to maximize the utilization of the digital signage system.

In addition, the present invention may also be effective to provide new signing opportunities to signage operators or advertisers by inducing the digital signage system to be utilized as a personal information display device and by charging a system usage fee to the user.

1 is an exemplary configuration of peripheral devices linked digital signage system according to an embodiment of the present invention.
2 is an exemplary block diagram of a digital signage system according to an exemplary embodiment of the present invention.
3 is an exemplary flow diagram for further explaining the operation of the digital signage system according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In describing the present invention, when it is determined that related known functions or configurations may unnecessarily obscure the subject matter of the present invention, a detailed description thereof will be omitted.

As used herein, the term "peripheral device" refers to a device carried by an individual (hereinafter referred to as a user) located near a digital signage system, and includes various mobile devices as well as desktop PCs and laptops. It will be defined as. In addition, "user presentation information" is defined as information that users located around the digital signage system want to display through the digital signage system. The user presentation information may be, for example, any one of a content, a still image, a video, and a text message stored in a smartphone. In addition, the presentation request time information is a time for displaying a video or text message, which is user presentation information, through a digital signage system, and will be defined as information that can be designated by a user.

Hereinafter, a digital signage system according to an embodiment of the present invention will be described. First, FIG. 1 illustrates a peripheral configuration diagram of a peripheral device-linked digital signage system 200 according to an embodiment of the present invention. Illustrates a block diagram of a digital signage system 200 according to an embodiment of the present invention.

As shown in FIG. 1, the digital signage system 200 receives user presentation information from a plurality of user mobile terminals 100 through short-range communication and expresses it through a display unit.

The user mobile terminal 100 corresponding to the peripheral device is a mobile terminal such as a smart phone, a laptop computer, a digital broadcasting terminal, an MP3 player, a tablet, a portable multimedia player (PMP), a navigation device, and the like. Any terminal may be used as long as the terminal has portability or mobility.

In addition to the local area network (LAN), the mobile terminal 100 and the digital signage system 200 may include a personal area network (PAN), a metropolitan area network (MAN), and a wide area network (WAN). ), User presentation information can be transmitted and received through various communication methods such as Wi-Fi, Bluetooth, Zigbee, and Infrared Data Association (IrDA).

The content server 300 is a server system that supplies content to the digital signage system 200. The content server 300 serves to supply content to a plurality of digital signage systems 200 located remotely through an IP network. The content server 300 includes a database that stores and maintains content data corresponding to each content, manages a content reproduction schedule for each digital signage system 200, and manages a content reproduction schedule for each digital signage system 200. Store and manage location, screen type, LAN card information, etc.

Hereinafter, the configuration of the digital signage system 200 will be described in more detail with reference to FIG. 2.

First, the local area communication unit 210 is used to receive user presentation information from the mobile terminal 100 which is a neighboring user device. The short range communication unit 210 is an example of a communication means, and a communication module suitable for various communication methods mentioned in FIG. 1 may be used.

The user presentation information storage unit 215 stores the user presentation information received through the local area communication unit 210 in the memory 230. The user presentation information may be a text message as well as an image and content.

The format converter 220 is responsible for converting user presentation information stored in the memory 230 into a format that can be displayed on the display unit 260. If the user presentation information is video information, the size of the video information is converted according to the size of the display unit 260, and if it is text information, the signage subtitle code is converted.

The presentation information controller 225 pauses the output of, for example, the advertisement content transmitted from the content server 300 and controls the presentation of the format-converted user presentation information on the display unit 260.

The user presentation information includes presentation request time information, and the presentation information control unit displays and controls the user presentation information transmitted from the mobile terminal 100 which is a user device at the presentation request time, or the user transmitted from the content server 300. The display information can be displayed and controlled. For reference, the "expression request time information" may set the display request time through an app installed and executed by the user on the mobile terminal 100 that is a user device. For example, the display request time can be set in various ways such as display immediately upon reception, time input to display according to the input time, and display after 1 hour.

As will be described later, the app calculates a fee for using the digital signage system 200. Various methods may be used according to an implementation method, but as an example, when requesting transmission of user presentation information through the app, the app may charge a fee proportional to the size of the user presentation information, and upon completion of the user's billing approval The app can be designed such that the user presentation information is transmitted to the digital signage system 200. In such a case, the billed amount shall be charged in the carrier's fee.

In the non-app digital signage system 200 may also generate billing information proportional to the data amount of the user presentation information transmitted from the mobile terminal 100 or the presentation time of the user presentation information to bill the carrier. The billed and billed costs are distributed to the profits of the advertiser or the digital signage operator, thereby establishing a new profit model for the signage operator or the advertiser.

Meanwhile, the memory 230 stores not only control program data for controlling the digital signage system 200 but also stores and manages the above-described user presentation information.

The IP network connection unit 240 is provided for communication connection with the remote content server 300 like the general digital signage, and the external device I / F (Interface) 250 is used for physical connection with the external device. .

The display unit 260 is used for displaying the content transmitted from the content server 300 by the display information control unit 225 and expresses user presentation information.

In the above-described configuration, the user presentation information storage unit 215, the format conversion unit 220, and the presentation information control unit 225 constitute a control unit of the digital signage system 200, and the control unit is further divided into billing information generation units. It may further comprise one or more of the billing and billing.

Although not shown, the billing information generation unit serves to generate billing information proportional to, for example, the amount of data of the user presentation information transmitted from the mobile terminal 100 that is a user device or the presentation time of the user presentation information.

The billing unit plays a role of billing the billing information generated for the mobile terminal 100, which is a user device, to a telecommunication company.

Hereinafter, an operation of the digital signage system 200 having the above-described configuration will be described with reference to FIG. 3.

3 is a flowchart illustrating the operation of the digital signage system 200 according to an embodiment of the present invention.

Referring to FIG. 3, first, the presentation information controller 225 of the digital signage system 200 outputs, for example, an advertisement image provided by the content server 300 through the display unit 260 according to scheduling information (S10). Step).

When the user presentation information is received from the mobile terminal 100 located in the vicinity of the advertisement image output through short-range wireless communication (step S20), the user presentation information storage unit 215 stores the received user presentation information in the memory 230. Save (step S30).

When storing the user presentation information, the user presentation information storage unit 215 detects the presentation request time information included in the user presentation information and transmits it to the presentation information control unit 225. The presentation information control unit 225 controls the presentation time of the user presentation information received from the mobile terminal 100 with reference to the presentation time request information.

That is, the presentation information control unit 225 temporarily stores the output of the advertisement image at the presentation time set by the user (step S40), and then reads the user presentation information stored in the memory 230 and transmits it to the format conversion unit 220. . If the user presentation information is character information, the format conversion unit 220 converts the signage subtitle code to output subtitles. If the user presentation information is image information, the format conversion unit 220 converts the format according to the format of the display unit 260 to output the subtitles (step S50). Be sure to

In this regard, the display unit 260 of the digital signage system 200 displays user presentation information transmitted from a user of the mobile terminal 100 located nearby, that is, a text message or a commemorative video of love, thereby displaying the mobile terminal 100. All individuals owned will be able to utilize the digital signage system 200 located nearby as their information display device.

When the output of the user presentation information is terminated (step S60), the billing information generation unit generates billing information proportional to the presentation time of the user presentation information, and the billing unit uses the generated billing information by the mobile terminal 100 as a user device. Claim to the carrier (S70 step). Since the identification information of the mobile terminal 100 is required for billing, the user presentation information may be transmitted to the digital signage system 200 by including the identification information of the mobile terminal 100 in addition to the presentation request time information. Of course, if charging is made in the app first, the digital signage system 200 does not require a separate charging process.

As described above, according to the present invention, since the digital signage system 200 receives the user presentation information produced or edited by the user from the mobile terminal 100 located in the vicinity through local area communication, the digital signage system 200 is displayed on the display unit. All individuals who own 100 can use the digital signage system 200 located in the vicinity as their information display device to maximize the utilization of the digital signage system 200.

In addition, the present invention may also be effective to provide new signing opportunities for signage operators or advertisers by encouraging the digital signage system 200 to be utilized as a personal information display device and by charging a system usage fee to a user.

In the above description, the present invention has been described with reference to preferred embodiments, but the present invention is not necessarily limited thereto, and a person having ordinary skill in the art to which the present invention pertains does not depart from the technical spirit of the present invention. It will be readily appreciated that various substitutions, modifications and variations can be made.

For example, the embodiment of the present invention has been described on the assumption that the user presentation information is transmitted directly from the mobile terminal 100 to the signage system 200. However, the user accesses the content server 300 through the mobile communication network. The presentation information may be transmitted, and the user presentation information may be received from the content server 300 to be displayed at a specified time. Therefore, the true technical protection scope of the present invention should be defined only by the appended claims.

Claims (4)

In the digital signage system for outputting the content provided by the content server through the display unit according to the scheduling information,
A short-range communication unit for receiving user presentation information including any one of still images, videos, and text messages desired to be displayed through the digital signage system from a user device carried by an individual located near the digital signage system; ;
And a control unit which stores the user presentation information in a memory and converts any one of a still image, a video, and a text message included in the stored user presentation information into a format that can be displayed on the display unit.
The user presentation information further includes the presentation request time information designated by the individual and user device identification information carried by the individual, and the controller is configured to display the presentation request time specified by the individual during the output of the content according to the scheduling information. The output of the content is paused and one of the still images, moving images, and text messages included in the user presentation information stored in the memory is controlled to be displayed on the display unit, and the controller controls the data amount or presentation time of the user presentation information. And charging the user device carried by the individual who has generated proportional charging information and transmitted the user presentation information. delete delete delete
KR1020150064698A 2015-05-08 2015-05-08 Digital Signage System KR101987999B1 (en)

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Publication number Priority date Publication date Assignee Title
KR20210054227A (en) 2019-11-05 2021-05-13 신주헌 Digital sinage system

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20210054227A (en) 2019-11-05 2021-05-13 신주헌 Digital sinage system

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