KR20130049637A - Integrated advertisement management system for digital displays - Google Patents

Integrated advertisement management system for digital displays Download PDF

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Publication number
KR20130049637A
KR20130049637A KR1020110114773A KR20110114773A KR20130049637A KR 20130049637 A KR20130049637 A KR 20130049637A KR 1020110114773 A KR1020110114773 A KR 1020110114773A KR 20110114773 A KR20110114773 A KR 20110114773A KR 20130049637 A KR20130049637 A KR 20130049637A
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South Korea
Prior art keywords
advertisement
digital display
content
information
database
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KR1020110114773A
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Korean (ko)
Inventor
양승무
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양승무
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Priority to KR1020110114773A priority Critical patent/KR20130049637A/en
Publication of KR20130049637A publication Critical patent/KR20130049637A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

PURPOSE: An integrated digital display management system is provided to improve management efficiency by managing advertisement transmission on a digital display. CONSTITUTION: A transmission content generating unit(110) generates advertisement transmission content and advertisement transmission schedules of a corresponding digital display from information stored in an advertisement database(330). A content distributing unit(130) transmits the generated transmission content to each play control terminal. An additional service providing unit(150) provides an additional service to a terminal connected through visual access information exposed in variable video files played according to the advertisement transmission schedules. [Reference numerals] (110) Transmission content generating unit; (130) Content distributing unit; (150) Additional service providing unit; (210) Media information collecting unit; (230) Advertisement receiving unit; (310) Media information DB; (320) Advertisement DB; (350) Transmission content DB; (370) Content distribution schedule DB

Description

Integrated Advertisement Management System for Digital Displays}

Network-based computing technology, and more particularly, a system for distributing advertisements through a digital display installed outdoors or indoors.

Korean Patent No. 865,044, filed and filed with the Korean Intellectual Property Office on September 13, 2007, invented by the inventor of the present invention, provides a user viewing an advertisement content displayed on an outdoor billboard by using a mobile communication terminal. Disclosed is a billboard information retrieval and online shopping system for requesting and receiving information or purchasing related products.

In addition, Korean Patent No. 1,057,817, filed by the present inventors and filed with the Korean Intellectual Property Office as of February 27, 2009, expresses an identifier in advertisement contents displayed on an electronic display board, and the mobile terminal is applied to the advertisement contents through the identifier. Techniques for connecting to related supplementary service sites are disclosed.

Such a system has advantages in overcoming the limitations of the electronic display board that is briefly seen on the go and inducing active activities of customers. However, there are hundreds of outdoor billboards all over the country, and many digital displays are installed in the premises of subway stations and shopping malls. have.

An integrated digital display operating system is provided that can deliver advertisements in a wider geographical area by integrating and managing digital displays that can be operated by different entities nationwide.

The presented system can support local advertising and can also support global advertising by utilizing available slots.

According to one aspect, an integrated digital display operating system is connected via a network with playback control terminals of a plurality of digital displays. The integrated digital display operating system may include a media information database in which media information for each digital display is stored, and an advertisement database. The integrated digital display operating system generates advertisement delivery contents including a schedule for transmitting an advertisement of the corresponding digital display and a variable image file including visual access information in at least one variable image frame for each playback control terminal from information stored in the advertisement database. And a content distribution unit for transmitting the generated content and the generated content to each reproduction control terminal.

In the present specification, the variable image is a concept including a slide image in which still image frames are reproduced at high speed or a series of still images are sequentially reproduced at regular or irregular time intervals.

Furthermore, the integrated digital display operating system may include an additional service providing unit that provides an additional service to a terminal connected through the visual access information exposed in a variable image file reproduced according to a corresponding advertisement transmission schedule on a digital display.

According to another aspect, the integrated digital display operating system is connected to the playback control terminals via a network medium information collection unit for receiving information about the available advertising time zone for each digital display to update the media information database, a plurality of The mobile terminal may further include an advertisement ordering unit connected to an advertiser client to provide available advertisement time slot information and advertisement unit price for each digital display, and to process and store advertisement time slots in the advertisement database.

According to another aspect, the additional service provider may be a shopping mall server that provides a web page specified by visual access information.

According to another aspect, the integrated digital display operating system may further comprise an advertisement server front end module, each of which is located in front of a plurality of playback control servers connected to the plurality of digital displays, to interface with the integrated advertising display operating system. have.

According to another aspect, the integrated digital display operating system further includes a content distribution schedule database, wherein the content distribution unit may transmit the corresponding delivery content to the reproduction control terminals according to the schedule of the content distribution schedule database.

The efficiency of management can be enhanced by centralized management of advertisement transmission of the digital display. In addition, it is possible to increase the unit price of advertisement by supporting systematically planned advertisements in a wider regional scope by managing digital displays that are distributed nationwide or operated by different entities.

In addition, it is possible to utilize the system more efficiently by providing global advertisements using idle ad slots that are not utilized locally or available slots allocated separately.

1 illustrates a schematic configuration of an advertisement system to which an advertisement display operating system according to an embodiment is applied.
2 illustrates an integrated display operating system according to one embodiment.

The foregoing and further aspects of the invention will be apparent from the embodiments described below. The configurations of the aspects or alternatively described embodiments optionally described herein can be freely combined with one another, even if they are shown in a single integrated configuration in the figures, unless otherwise clearly indicated to the contrary in the art to those skilled in the art. I understand.

1 illustrates a schematic configuration of an advertisement system to which an advertisement display operating system according to an embodiment is applied. As shown, the advertising system uses digital displays 21, 23, 25, 26, and 27 that are geographically dispersed and scattered in outdoor or subway station premises, large shopping malls, and the like. For example, the digital display 21 may be a large outdoor billboard installed at a four-way building in Seoul. For example, the digital display 13 may be a large outdoor billboard installed at a roadside in another region. For example, the digital displays 25, 26, 27 may be some of the advertising liquid crystal displays installed in large shopping malls.

The digital displays 21, 23, and 25 are connected to playback control terminals 11, 13, and 15 that respectively play corresponding advertisement contents. In this case, the reproduction control terminals 11, 13, and 15 may be installed adjacent to the connected digital displays 21, 23, and 25 or on the rear of the display. As another example, the reproduction control terminals 11, 13, and 15 may be a circuit embedded in a printed circuit board inside the digital displays 21, 23, and 25. As another example, the playback control terminal 15 may be a relatively high capacity advertisement delivery computer installed in a broadcasting room of a large shopping mall. The playback control terminal 15 is connected to three digital displays 25, 26, and 27, and can all send the same advertisement to them.

Advertising display operating system according to an aspect may be composed of a plurality of servers (31, 33, 35). An exemplary advertising display operating system includes an advertising content delivery server 33. The advertisement content sending server 33 generates advertisement sending content including a schedule for sending an advertisement of the corresponding digital display and a variable image file including visual access information in at least one variable image frame for each reproduction control terminal, thereby controlling each reproduction control. Send to the terminal.

The advertisement transmission schedule may be a table arranged with a specific table of contents broadcasted for each time zone, for example, a playback start time, playback end time, and playback variable video file access information as one record. According to an aspect, the advertisement content delivery server 33 generates the advertisement delivery content including the advertisement delivery schedule and the variable image file included in the schedule and transmits the advertisement content to the corresponding playback control terminal.

For example, the playback control terminal 15 may be a local independent advertisement delivery system. In this case, the scheduling information or content format of the reproduction control terminal 15 may be different from those provided by the advertisement content delivery server 33. In addition, the reproduction control terminal 15 may allocate only a limited number of available advertisement slots to a central global advertisement because of sufficient local advertisements.

According to an aspect, the advertisement display operating system may further include an advertisement server front end module 17 which mediates the exchange of information between the playback control terminal 15 and the leaflet advertisement content delivery server 33 of such a local independent advertisement delivery system. Can be. The advertisement server front end module 17 mediates information exchange by reconstructing advertisement transmission content and converting formats of respective components such as schedules, variable image files, and metadata constituting the advertisement transmission content.

According to an aspect, the variable image content reproduced by the reproduction control terminal 13 may include visual access information in at least some of the image frames. For example, a unique number may be displayed at the corner of the screen while the variable image of the electronic display board 23 is reproduced. A user executes a related application of a mobile communication terminal, for example, a smart phone 41, enters a unique number displayed on an electronic signboard, and connects to a site related to a frame currently being played. In FIG. 1, the smartphones 51 and 53 are connected to the Internet, but may be connected to one of additional service providing servers through a wired or wireless network.

In another embodiment, the visual access information may be visually coded information, such as a two-dimensional barcode or QR code. When the user photographs the QR code exposed together in the variable image with the camera of the smartphone 41, the smartphone 41 interprets the code and connects to the site related to the frame currently being played.

An advertisement display operating system according to another embodiment provides an additional service providing server 35 for providing an additional service to a terminal connected through the visual access information exposed in a variable image file reproduced according to a corresponding advertisement transmission schedule in a digital display. It may further include. In one embodiment, the additional service may be a shopping service that can purchase a product related to the content played in the current advertisement content. In another embodiment, the additional service may be an information providing service that provides detailed information related to the content played in the current advertisement content.

In another embodiment, the advertisement display operating system may further include an advertisement order server 31. The advertisement order server 31 may be connected to the advertiser clients 71 and 73 through a network. The advertisement order server 31 provides information of available digital displays capable of delivering an advertisement to the advertiser clients 71 and 73 and sells an advertisement slot that can be specified including an advertisement delivery time zone and a digital display.

2 discloses an integrated digital display operating system according to one embodiment. In one embodiment, the integrated digital display operating system may be implemented with a plurality of servers. These servers are connected to each other and operate organically, with common access to databases and direct data exchange. Each block shown may be implemented as one or more programs running on a computer. The integrated digital display operating system according to an embodiment may be connected to a playback control terminal of a plurality of digital displays via a network.

The integrated digital display operating system may include a media information database 310 in which media information for each digital display is stored, and an advertisement database 330. The integrated digital display operating system transmits an advertisement including a variable image file including an advertisement transmission schedule of the corresponding digital display for each playback control terminal from the information stored in the advertisement database 330 and visual access information in at least one variable image frame. And a content distribution unit 130 that transmits the generated content to the playback control terminal.

In one embodiment, the media information database 310 includes identification information of digital displays and location information on which each display is installed, specification information such as resolution and appearance size of the digital display, operator information, and connection information of a reproduction control terminal. Save it. In another aspect, the media information database 310 provides information on available ad slots of each digital display, i.e., no time zone information or a time zone information allocated for global advertising according to the present invention, and advertisements of the corresponding ad slots. The unit price, that is, advertising fee information per unit time may be stored.

The advertisement database 330 according to an embodiment may store advertiser identification information, identification information of a digital display to which an advertisement is to be sent, identification information of an advertisement slot to be sent, advertisement fee, and advertisement content file to be sent out for each advertisement. In one embodiment, the advertisement database 330 may be input by an operator. In another example, the advertisement database 330 may be directly input by the advertiser. In another example, the advertisement database 330 may include, for example, advertiser identification information per advertisement, identification information of a digital display on which an advertisement is to be sent, identification information of an advertisement slot to be sent, and some information such as an advertisement fee. The advertisement content file inputted by the city advertiser, remaining information, and to be sent out may be uploaded later by the operator.

In an integrated digital display operating system according to an embodiment, a variable image file including an advertisement transmission schedule of a corresponding digital display for each playback control terminal from information stored in an advertisement database 330 and visual access information in at least one variable image frame. It may include a transmission content generation unit 110 for generating an advertisement delivery content including a and a content distribution unit 130 for transmitting the generated transmission content to each playback control terminal.

The transmitted content may be generated for each reproduction control terminal of each digital display. The transmission content generation unit 110 may generate an advertisement transmission schedule for each playback control terminal by collecting the advertisement details by playback control terminal and time by referring to the advertisement history received from the advertisement database 330. The advertisement transmission schedule may be a table arranged by each playback control terminal as a specific table of contents to be broadcast by time zone, for example, playback start time, playback end time, and playback variable video file access information as one record. have.

Subsequently, the transmission content generation unit 110 collects variable image files, subtitles, graphics, and the like, which should be included in each advertisement transmission schedule, and generates transmission contents for each reproduction control terminal. The generated delivery content is stored in the delivery content database 350. Thereafter, the transmitted content may be transmitted to the corresponding reproduction control terminal by the content distribution unit 130.

The reproduction control terminals may store the received transmission content in a memory, for example, a hard disk. The playback control terminals replace the current advertisement transmission schedule with the advertisement transmission schedule included in the received content. At this time, only the changed part may be replaced or may be replaced entirely. By appropriately replacing only a part, information can be updated without interruption of advertisement delivery. Subsequently, the reproduction control terminals extract and reproduce the variable image file to be reproduced by referring to the current time information and process the metadata accordingly.

In one embodiment, the content distribution unit 130 transmits the generated transmission content to each reproduction control terminal in sequence. In another embodiment, the integrated digital display operating system further includes a content distribution schedule database 370, the content distribution unit 130 to the playback control terminals in accordance with the distribution schedule of the content distribution schedule database 370. The corresponding transmission content may be transmitted. By distributing the transmission content according to a schedule, it is possible to control the advertisement update for each digital display. For example, when a new advertisement content is to be transmitted to a specific reproduction control terminal, all the advertisement schedules can be distributed efficiently and in a balanced manner by organizing a distribution schedule in accordance with the scheduled time of advertisement start.

Furthermore, the integrated digital display operating system may include an additional service providing unit 150 that provides an additional service to a terminal connected through visual access information exposed in a variable image file reproduced according to a corresponding advertisement transmission schedule on a digital display. .

According to an aspect, the variable image content reproduced by the reproduction control terminal 13 may include visual access information in at least some of the image frames. For example, a unique number may be displayed at the corner of the screen while the variable image of the electronic display board 23 is reproduced. A user executes a related application of a mobile communication terminal, for example, a smart phone 41, enters a unique number displayed on an electronic signboard, and connects to a site related to a frame currently being played. In FIG. 1, the smartphones 51 and 53 are connected to the Internet, but may be connected to one of additional service providing servers through a wired or wireless network.

In another embodiment, the visual access information may be visually coded information, such as a two-dimensional barcode or QR code. When the user photographs the QR code exposed together in the variable image with the camera of the smartphone 41, the smartphone 41 interprets the code and connects to the site related to the frame currently being played.

In an exemplary embodiment, the additional service provider 150 may provide a product purchase page of a shopping mall that may purchase a product related to a content of a frame played on a digital display including visual access information. In another embodiment, the additional service provider 150 may be a web page that provides additional information related to the content of a frame played on a digital display including visual connection information, for example, detailed information.

According to another aspect, the integrated digital display operating system is connected to the playback control terminals via a network to receive a media information collection unit 210 for receiving information on the available advertising time zone for each digital display to update the media information database It may further include. Digital displays are managed and operated by various entities. In the case of large outdoor billboards, the operators are different from each other and are operated by an advertising agency. Usually billboard advertisements play short advertisements repeatedly, but certain time slots can be reserved for the integrated digital display operating system according to the present invention. The playback control terminal transfers the information of the time slot for the available advertisement time slot to the media information collection unit 210.

In addition, in the case of spaces such as large marts and subway stations, digital displays of various specifications are installed in the same area by the same operator. These regional advertising systems are based on networks and are often implemented as delivery systems that deliver advertisements on their own schedules. According to one aspect, the playback control terminal is interfaced to the inside or outside of the delivery system, and communicates with the system to extract the information on the specifications, advertising unit price, and available advertising time zones of the digital displays under the control of the system. The information collecting unit 210 may be transferred.

According to another aspect, the integrated digital display operating system may further comprise an advertisement server front end module, each of which is located in front of a plurality of playback control servers connected to the plurality of digital displays, to interface with the integrated advertising display operating system. have. This front end module interfaces, for example, between the network-based regional digital display delivery system described above and the integrated digital display operating system according to the invention. Local digital display transmission systems have their own format of schedule data, variable image files, and metadata. When this format is different from that of the integrated digital display operating system according to the present invention, the front end system converts and formats the format between the two.

In the present specification, the media information collecting unit 210 includes a configuration for requesting and receiving information by accessing each playback control terminal on the server side, and an implementation that can be obviously modified therefrom, despite the expression. For example, the media information collecting unit 210 is a specific document accessed by each playback control terminal, and may have a structure in which the contents thereof are reflected in a database. In this example, the playback control terminals can access the web document assigned to them and record information about the available advertisement time slots. This recorded information can then be immediately reflected in the media information database 310.

According to another aspect, the integrated digital display operating system is connected to a plurality of advertiser clients to provide the available advertising time zone information and advertising unit price for each digital display, the advertisement order unit for processing the advertisement orders for each time zone and store in the advertisement database 230 may be further included. In one embodiment, the advertisement ordering unit 230 may be implemented as a web server to which advertiser clients are connected. In this embodiment, the advertisement ordering unit 230 serves as a market place for selling a kind of advertisement. Ad slots of digital displays run by many owners are sold as merchandise. Advertisers can visit this marketplace to book each ad slot. In yet another embodiment, some of each ad slot may be sold by auction to multiple advertisers.

The advertisement ordering unit 230 may provide information of an advertisement display for each region to the advertiser client. For example, when an advertiser selects a region, a digital display available in the region may be displayed as an icon on a map. In this case, the icon may be displayed differently according to the specification of the display or the operating subject. When the advertiser moves the mouse pointer over the icon, the detailed information of the corresponding digital display is presented, for example, the exact installation location, the display specification, and the available advertisement time slot. If you select Reservation from the pop-up menu, you can select one of the advertisement time zones to schedule the advertisement in the corresponding time zone of the digital display. After that, the advertisement file corresponding to the time zone is produced and uploaded to the advertisement database 330, so that the processing of advertisement orders can be terminated.

11,13,15: playback control terminal
21,23,25,26,27: Digital Display
31 Ad receiving server 33 Ad content delivery server
35 Supplementary Service Server
51,53: Smartphone 71,73: Advertiser Client
110: content delivery unit 130: content distribution unit
150: additional service provider 210: media information collection unit
230: advertisement ordering unit 310: media information database
330: advertising database 350: play content database
370: Content Distribution Schedule Database

Claims (12)

An integrated digital display operating system connected via a network with playback control terminals of a plurality of digital displays, the system comprising:
A media information database storing media information for each digital display;
An advertising database;
A transmission content generation unit for generating an advertisement transmission content including an advertisement transmission schedule of a corresponding digital display and a variable image file including visual access information in at least one variable image frame for each reproduction control terminal from the information stored in the advertisement database; Wow;
A content distribution unit which transmits the generated transmission content to each reproduction control terminal;
An additional service providing unit providing an additional service to a terminal connected through the visual access information exposed in a variable image file reproduced according to a corresponding advertisement transmission schedule in a digital display;
Integrated digital display operating system comprising a.
The system of claim 1 wherein the system is:
A media information collection unit connected to the reproduction control terminals through a network to receive information about available advertisement time slots for each digital display and to update the media information database; Integrated digital display operating system further comprising.
The system of claim 1 wherein the system is:
An advertisement ordering unit connected to a plurality of advertiser clients to provide available advertisement time slot information and advertisement unit price for each digital display, and to process advertisement orders for each time slot and store them in the advertisement database; Integrated digital display operating system further comprising.
4. The integrated digital display operating system according to any one of claims 1 to 3, wherein the additional service providing unit is a shopping mall server that provides a web page specified by visual access information.
The system of claim 1, wherein the system is:
And an advertisement server front end module, each of which is located at the front end of the plurality of playback control servers connected to the plurality of digital displays, to interface with the integrated advertisement display operating system.
The system according to any one of claims 1 to 3, wherein the system further comprises a content distribution schedule database, wherein the content distribution unit transmits content corresponding to playback control terminals according to a schedule of the content distribution schedule database. Transmitting an integrated digital display operating system.
A method of operating an integrated digital display executable in a computer connected via a network with playback control terminals of a plurality of digital displays, the method comprising:
A transmission content generation step of generating advertisement transmission content including an advertisement transmission schedule of a corresponding digital display and a variable image file including visual access information in at least one variable image frame for each reproduction control terminal from the information stored in the advertisement database; Wow;
A content distribution step of transmitting the generated transmission content to each reproduction control terminal;
An additional service providing step of providing an additional service to a terminal connected through the visual access information exposed in a variable image file reproduced according to a corresponding advertisement transmission schedule on a digital display;
Integrated digital display operating method comprising a.
8. The method of claim 7, wherein the method further comprises: a medium information collecting step of connecting to the reproduction control terminals through a network to receive information about available advertisement time slots for each digital display and to update the medium information database. How to operate an integrated digital display.
The method of claim 7, wherein the method comprises: an advertisement ordering step of being connected to a plurality of advertiser clients to provide available advertisement time slot information and advertisement price for each digital display, and processing and receiving advertisement time slots in the advertisement database; The integrated digital display operating method further including.
10. The method according to any one of claims 7 to 9, wherein the step of providing additional services is a step of providing a shopping web page specified by visual access information.
10. The method according to any one of claims 7 to 9, wherein the content distribution step comprises: a content transmission step of transmitting outgoing content corresponding to playback control terminals according to a schedule of a content distribution schedule database;
Integrated digital display operating method comprising a.
A computer-readable recording medium storing a program in which the method according to any one of claims 7 to 9 is implemented.
KR1020110114773A 2011-11-04 2011-11-04 Integrated advertisement management system for digital displays KR20130049637A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20150136627A (en) * 2014-05-26 2015-12-08 김성용 Apparatus and method for local area advertising
KR102224113B1 (en) * 2020-06-26 2021-03-05 이규빈 Device for providing content using various display devices and method for operating the same

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20150136627A (en) * 2014-05-26 2015-12-08 김성용 Apparatus and method for local area advertising
KR102224113B1 (en) * 2020-06-26 2021-03-05 이규빈 Device for providing content using various display devices and method for operating the same

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