CN108376340B - Information interactive forwarding method and system - Google Patents
Information interactive forwarding method and system Download PDFInfo
- Publication number
- CN108376340B CN108376340B CN201810012138.1A CN201810012138A CN108376340B CN 108376340 B CN108376340 B CN 108376340B CN 201810012138 A CN201810012138 A CN 201810012138A CN 108376340 B CN108376340 B CN 108376340B
- Authority
- CN
- China
- Prior art keywords
- information
- terminal device
- forwarding
- forwarded
- terminal equipment
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The invention provides an interactive forwarding method and system of information, in particular to an interactive forwarding propagation and propagation management method and system of information. The invention endows the self-propagation capability of the advertising information among commercial establishments; the method helps commercial institutions realize accurate and directional advertisement information delivery through a simple and easy method; and the commercial institutions are helped to develop cooperation, and the advertising media information flow resources are more efficiently developed and utilized.
Description
Technical Field
The invention relates to the technical field of multimedia advertisement display, in particular to an advertisement propagation method and system for interactively forwarding digital media information, and particularly relates to an advertisement propagation method and system for interactively forwarding digital media information among commercial establishments.
Background
At present, multimedia advertisement display patent schemes are mostly concentrated on advertisement and television display technologies, and patent document CN1094536 discloses an integrated oversized screen television show window advertisement method, which adopts a combination of an oversized screen television and a show window as an advertisement medium; patent document CN201319235 discloses a multimedia terminal, which adopts a display as an image video output device of the terminal, and adopts a keyboard connected through a USB interface as a user input device. The input mode that above-mentioned terminal adopted is mostly comparatively traditional, causes user operation very inconvenient. Patent document CN101621740 provides an intelligent mobile network multimedia terminal, which focuses on the user's acquisition of specific information, and only solves the problem of acquiring tourist attraction information when the user travels. Although the interactive digital media consultation service electronic signage network system provided in patent document CN102291451B can perform centralized control on multimedia information through a communication mode and drive a display device to output and display through an interface module, the technology provides video compression coding and analysis functions only providing people counting, gender/age identification, behavior analysis, and content push functions, and has obvious limitations and inconvenience in the collaboration aspect that bilateral or multilateral media information display needs to be performed through multimedia terminal devices managed by each business institution, and is not convenient for managing transverse and autonomous interactive display information among different playing terminal device combinations.
Disclosure of Invention
Aiming at the defects in the prior art, the invention aims to provide an interactive forwarding method and system for information.
The interactive forwarding and propagation management method of the information provided by the invention comprises the following steps:
a forwarding rule obtaining step: acquiring a forwarding rule of first transmission terminal equipment;
and matching forwarding information: matching to obtain information to be forwarded of second propagation terminal equipment which accords with the forwarding rule of the first information propagation terminal equipment, wherein the first propagation terminal equipment and the second propagation terminal equipment are different terminal equipment or the same terminal equipment in a terminal equipment group;
a forwarding relation establishing step: and providing information source identification information to the first transmission terminal equipment, wherein the information source identification information is used for indicating the source of the information to be forwarded of the second transmission terminal equipment.
The interactive forwarding and propagation method of the information provided by the invention comprises the following steps: a forwarding step and/or a forwarded step;
the forwarding step comprises:
-a forwarding rule setting step: setting a forwarding rule of a first transmission terminal device;
-a forwarding information obtaining step: acquiring information to be forwarded of second transmission terminal equipment which accords with the forwarding rule of the first transmission terminal equipment;
-a forwarding information issuing step: the information to be forwarded of the second transmission terminal equipment is issued locally at the first transmission terminal equipment or in a different place designated by the first transmission terminal equipment;
the step of forwarding includes:
-a forwarding information setting step: setting information to be forwarded of second propagation terminal equipment;
-a forwarding information providing step: providing information source identification information to a first transmission terminal device, wherein the information source identification information is used for indicating a source of information to be forwarded of a second transmission terminal device, and the information to be forwarded of the second transmission terminal device conforms to a forwarding rule of the first transmission terminal device;
the first transmission terminal device and the second transmission terminal device are different terminal devices in a terminal device group or the same terminal device.
The interactive information forwarding method provided by the invention comprises the steps of the interactive information forwarding and propagation management method and the interactive information forwarding and propagation method.
The interactive forwarding and propagation management system for information provided by the invention comprises:
a forwarding rule obtaining module: acquiring a forwarding rule of first transmission terminal equipment;
a forwarding information matching module: matching to obtain information to be forwarded of second propagation terminal equipment which accords with the forwarding rule of the first information propagation terminal equipment, wherein the first propagation terminal equipment and the second propagation terminal equipment are different terminal equipment or the same terminal equipment in a terminal equipment group;
a forwarding relation establishing module: and providing information source identification information to the first transmission terminal equipment, wherein the information source identification information is used for indicating the source of the information to be forwarded of the second transmission terminal equipment.
The interactive forwarding and spreading system for information provided by the invention comprises: a forwarding module and/or a forwarded module;
the forwarding module includes:
-a forwarding rule setting module: setting a forwarding rule of a first transmission terminal device;
-a forwarding information obtaining module: acquiring information to be forwarded of second transmission terminal equipment which accords with the forwarding rule of the first transmission terminal equipment;
-a forwarding information issuing module: the information to be forwarded of the second transmission terminal equipment is issued locally at the first transmission terminal equipment or in a different place designated by the first transmission terminal equipment;
the forwarded module includes:
-a forwarding information setting module: setting information to be forwarded of second propagation terminal equipment;
-a forwarding information providing module: providing information source identification information to a first transmission terminal device, wherein the information source identification information is used for indicating a source of information to be forwarded of a second transmission terminal device, and the information to be forwarded of the second transmission terminal device conforms to a forwarding rule of the first transmission terminal device;
the first transmission terminal device and the second transmission terminal device are different terminal devices in a terminal device group or the same terminal device.
The interactive information forwarding system provided by the invention comprises the interactive information forwarding and propagation management system and the interactive information forwarding and propagation system.
Preferably, any one or more of the following sets of features:
-the forwarding rules of different terminal devices of the terminal device group are one-way transparent or two-way transparent;
-a forwarding base rule of the terminal device group, which is a sub-rule of the forwarding rules of the terminal devices in the terminal device group, or which is a forwarding rule of the terminal devices in the terminal device group;
-the group of terminal devices is established statically or dynamically according to changes in the forwarding rules of the terminal devices;
-in the terminal device group, the forwarding rule of the first information dissemination terminal device and the information to be forwarded of the second dissemination terminal device are matched or automatically matched according to a set instruction;
-in the group of terminal devices, the first information dissemination terminal device generates an information publishing decision based on the obtained one or more information to be forwarded;
in the terminal device group, the information to be forwarded is forwarded between the first and second propagation terminal devices based on the internet of things.
Preferably, the information to be forwarded includes any one or more of the following information:
-information of the picture presentation;
-information of interaction with the user terminal;
-instructions to sense user behavior.
Preferably, the requirement of the forwarding rule and/or the attribute of the information to be forwarded includes any one or more of the following information:
-the time of release of the information;
-the time duration of the information release;
-information distribution order;
-frequency of information distribution;
-a form of information distribution;
-an information issuing authority;
-information distribution territory;
-the industry to which the information belongs;
-the audience to which the information belongs;
-information attention.
The invention provides a computer-readable storage medium having stored thereon a computer program which, when being executed by a processor, carries out the steps of the method.
Compared with the prior art, the invention has the following beneficial effects:
1. the invention endows the self-propagation capability of the advertising information among commercial establishments; the method helps commercial institutions realize accurate and directional advertisement information delivery through a simple and easy method; and the commercial institutions are helped to develop cooperation, and the advertising media information flow resources are more efficiently developed and utilized.
2. The invention adopts the preset forwarding rule and the preset attribute of the information to be forwarded, thereby matching according to the matching degree between the attribute of the information to be forwarded and the forwarding rule and forwarding when matching. For the network, the forwarding rule, the attribute of the information to be forwarded and the matching degree are all predicted in advance, so that the network pressure can be estimated, the resources can be reasonably allocated, and the network congestion can be reduced. The forwarding behavior of the traditional article is decided in real time according to users, and cannot be predicted in advance, so that the instant network congestion caused by centralized forwarding is difficult to avoid.
3. The forwarding rule in the invention is an intelligent contract recorded by a computer language, in particular to an intelligent contract realized by a block chain technology, when the information to be forwarded according with the forwarding rule appears, the intelligent contract is triggered to issue the corresponding information to be forwarded, thereby the interaction of digital advertisement resources in real places among commercial institutions can be realized, and the forwarding of the corresponding marketing cooperative advertisement can be executed. Both parties of business cooperation can set forwarding rules in advance through the invention, and forwarding can be automatically completed as long as the forwarding rules meet the conditions set by the business mechanisms respectively. The intelligent contract formed by the forwarding rules can realize the change from the traditional cooperation network based on the trust relationship between acquaintances to the open cooperation based on the transparent rules. This new business rule is distinguished from the traditional one because it allows a business organization of any size to create a fully trusted and fully enforced rule system, flattening the gap in the ability of large and small organizations to construct business trust.
4. The invention relates to a method for realizing advertisement forwarding by electronic equipment and an advertisement terminal based on the Internet of things technology, wherein different commercial institutions realize mutual or one-way advertisement forwarding among different commercial institutions by installing and controlling equipment groups consisting of multimedia advertisement interaction equipment.
5. The invention helps merchants to expand electronic advertisement resources in commercial places around the electronic equipment integrating the advertisement function, and realizes the circulation of the resources through forwarding, thereby initiating the self-propagation of advertisements among commercial institutions with higher efficiency and more accuracy.
6. The digital advertisement resource which can be forwarded/exchanged in the invention can be used for showing advertisements in physical places of commercial institutions through electronic equipment/advertisement terminals in the future, and can also be used for extending other virtual advertisement resources of the commercial institutions such as advertisement positions in WeChat public numbers of merchants.
Drawings
Other features, objects and advantages of the invention will become more apparent upon reading of the detailed description of non-limiting embodiments with reference to the following drawings:
FIG. 1 is a schematic diagram of the system of the present invention.
Fig. 2 is a schematic diagram of the relationship between the terminal devices according to the present invention.
Fig. 3 is a schematic diagram of the principle of the terminal device group of the present invention.
FIG. 4 is a schematic diagram of the present invention.
Detailed Description
The present invention will be described in detail with reference to specific examples. The following examples will assist those skilled in the art in further understanding the invention, but are not intended to limit the invention in any way. It should be noted that variations and modifications can be made by persons skilled in the art without departing from the spirit of the invention. All falling within the scope of the present invention.
The invention provides an interactive information forwarding method, which comprises the steps of an interactive information forwarding and propagation management method and an interactive information forwarding and propagation method.
The interactive forwarding and propagation management method of the information comprises the following steps:
a forwarding rule obtaining step: acquiring a forwarding rule of first transmission terminal equipment;
and matching forwarding information: matching to obtain information to be forwarded of second propagation terminal equipment which accords with the forwarding rule of the first information propagation terminal equipment, wherein the first propagation terminal equipment and the second propagation terminal equipment are different terminal equipment or the same terminal equipment in a terminal equipment group;
a forwarding relation establishing step: and providing information source identification information to the first transmission terminal equipment, wherein the information source identification information is used for indicating the source of the information to be forwarded of the second transmission terminal equipment.
The interactive forwarding and propagation method of the information comprises the following steps: a forwarding step and/or a forwarded step;
the forwarding step comprises:
-a forwarding rule setting step: setting a forwarding rule of a first transmission terminal device;
-a forwarding information obtaining step: acquiring information to be forwarded of second transmission terminal equipment which accords with the forwarding rule of the first transmission terminal equipment;
-a forwarding information issuing step: the information to be forwarded of the second transmission terminal equipment is issued locally at the first transmission terminal equipment or in a different place designated by the first transmission terminal equipment;
the step of forwarding includes:
-a forwarding information setting step: setting information to be forwarded of second propagation terminal equipment;
-a forwarding information providing step: providing information source identification information to a first transmission terminal device, wherein the information source identification information is used for indicating a source of information to be forwarded of a second transmission terminal device, and the information to be forwarded of the second transmission terminal device conforms to a forwarding rule of the first transmission terminal device;
the first transmission terminal device and the second transmission terminal device are different terminal devices in a terminal device group or the same terminal device.
As shown in fig. 1, the present invention provides an interactive information forwarding system, an interactive information forwarding and dissemination management system, and an interactive information forwarding and dissemination system.
The interactive forwarding and propagation management system of the information comprises:
a forwarding rule obtaining module: acquiring a forwarding rule of first transmission terminal equipment;
a forwarding information matching module: matching to obtain information to be forwarded of second propagation terminal equipment which accords with the forwarding rule of the first information propagation terminal equipment, wherein the first propagation terminal equipment and the second propagation terminal equipment are different terminal equipment or the same terminal equipment in a terminal equipment group;
a forwarding relation establishing module: and providing information source identification information to the first transmission terminal equipment, wherein the information source identification information is used for indicating the source of the information to be forwarded of the second transmission terminal equipment.
The interactive forwarding and propagating system of the information comprises: a forwarding module and/or a forwarded module;
the forwarding module includes:
-a forwarding rule setting module: setting a forwarding rule of a first transmission terminal device;
-a forwarding information obtaining module: acquiring information to be forwarded of second transmission terminal equipment which accords with the forwarding rule of the first transmission terminal equipment;
-a forwarding information issuing module: the information to be forwarded of the second transmission terminal equipment is issued locally at the first transmission terminal equipment or in a different place designated by the first transmission terminal equipment;
the forwarded module includes:
-a forwarding information setting module: setting information to be forwarded of second propagation terminal equipment;
-a forwarding information providing module: providing information source identification information to a first transmission terminal device, wherein the information source identification information is used for indicating a source of information to be forwarded of a second transmission terminal device, and the information to be forwarded of the second transmission terminal device conforms to a forwarding rule of the first transmission terminal device;
the first transmission terminal device and the second transmission terminal device are different terminal devices in a terminal device group or the same terminal device.
The first and second expressions are used for explicatively distinguishing and explaining the objects, and are not limited to having a sequential relationship, and do not necessarily represent that the first and second dissemination terminal devices are two different terminal devices. In another preferred example, the first propagation terminal device and the second propagation terminal device are two different terminal devices. In a more preferred embodiment, if one entity device forwards the information to be forwarded of the other entity device and provides the information to be forwarded to the other entity device to implement forwarding, the entity device is both the first propagation terminal device and the second propagation terminal device.
The first propagation terminal device and the second propagation terminal device are or are both terminal devices. Taking the first transmission terminal device as an example, the first transmission terminal device may include a computer or an intelligent mobile terminal, and may further include a display screen, and the computer and the intelligent mobile terminal may constitute the first transmission terminal device separately, together, or repeatedly, so as to implement the function of the first transmission terminal device separately, together, or repeatedly. The display screen may be used to publish information to be forwarded.
The information to be forwarded may be advertisements, other information such as public service announcements, map guide information, etc., and control instructions such as control instructions for a computer or device, where the device may be a PLC, a sensor, etc. The information to be forwarded may be provided directly by the forwarding information providing module to the forwarding information obtaining module, such as shown in fig. 1, wherein the forwarding information providing module provides the forwarding information matching module with an attribute that may be only the information to be forwarded, while the information to be forwarded itself is provided to the forwarding information obtaining module, such as in the form of P2P. Or in a variation, the information to be forwarded may be provided to the forwarding information obtaining module by the forwarding information providing module through the relay server, for example, as shown in fig. 2. As will be further described below.
In a preferred embodiment, forwarding refers to issuing information to be forwarded of the second propagation terminal device through the first propagation terminal device, where the second propagation terminal device may issue the information to be forwarded locally by itself, or may not issue the information to be forwarded by itself, but only issues the information by the first propagation terminal device. In another preferred example, the first propagation terminal device and the second propagation terminal device are the same terminal device, and the information to be forwarded by the terminal device is stored in a memory external to the terminal device, so that the terminal device can issue the information to be forwarded in the external memory locally at the terminal device to implement forwarding.
The forwarding rule of the first broadcast terminal device is information, for example, may be a list recorded with a rule, and the forwarding rule may be a rule according to which the first broadcast terminal device forwards the information to be forwarded, and may be stored in the first broadcast terminal device, or may be stored in a memory external to the first broadcast terminal device. The plurality of first propagation terminal devices may have the same forwarding rule or may each have a different forwarding rule. When the forwarding rules are the same, the forwarding rules may be stored in a first broadcast terminal device or a memory external to the first broadcast terminal device, so as to implement sharing.
The terminal device group may be established according to the setting of the user, or may be automatically established, for example, a plurality of terminal devices matched with the forwarding rule are established as the terminal device group by a matching algorithm. One terminal device may belong to only one terminal device group, or may belong to a plurality of terminal device groups at the same time. The terminal device sets corresponding to the plurality of terminal device groups may have a separate relationship, an intersecting relationship, or an inclusive relationship. For example, all terminal devices in a commercial establishment may be used as a first terminal device group, and terminal devices located in the north and the top of the commercial establishment may be used as a second terminal device group, so that the terminal device set corresponding to the second terminal device group is a subset of the terminal device set corresponding to the first terminal device group. For another example, terminal devices located in different areas in one store in a commercial establishment may be classified into two different terminal device groups.
As illustrated in fig. 3, each of the commercial establishments a and B is a different brand establishment, each having a plurality of stores, and each store may have one or more terminal devices. The forwarding rule of the terminal device under the current commercial establishment a is as follows: only advertisements for end devices in city C of commercial establishment B are allowed to be forwarded. Attributes of the advertisements to be forwarded of the terminal device under the commercial establishment B are as follows: allowing it to be forwarded by any terminal device in establishment a and played locally at the terminal device under establishment B. All terminal devices under establishment a and the part of terminal devices under establishment B located in city C are established as a terminal device group.
In more preferred or modified examples, the forwarding application scenario may be that the commercial establishment a and the commercial establishment B agree to forward the advertisement of each other, for example: the terminal device of the commercial establishment A can forward the advertisement of the terminal device of the commercial establishment B, and the advertisement forwarded by the terminal device of the commercial establishment B to the terminal device of the commercial establishment A can be the advertisement played by the terminal device of the commercial establishment B, and also can be the advertisement which is played by the terminal device of the commercial establishment B and is different from the terminal device of the commercial establishment B in local self-equipment.
In addition, the commercial establishment can also play advertisements or other information provided by the background system, and it is understood that the background system is also a special commercial establishment, and the commercial establishment forwards the advertisements of the virtual device of the platform.
According to the source of the information to be forwarded of the second propagation terminal device, the information to be forwarded of the second propagation terminal device can be obtained, for example, the source may be a storage address, an access interface, an extraction website, a call code, and the like of the information to be forwarded, so on one hand, the information to be forwarded of the second propagation terminal device may be stored locally in the second propagation terminal device, or may be stored in an external memory of the second propagation terminal device, and on the other hand, the information to be forwarded of the second propagation terminal device may be stored in a nonvolatile memory such as a local hard disk of the first propagation terminal device, or may be cached and issued in a local memory of the first propagation terminal device, in order to issue the information to be forwarded of the second propagation terminal device.
The forwarding information providing module may provide the information source identification information to the first propagation terminal device spontaneously, or may provide the information source identification information according to a trigger instruction of the forwarding information obtaining module.
The important difference between the invention and the traditional video forwarding is that the invention adopts the preset forwarding rule and the preset attribute of the information to be forwarded, so as to match according to the matching degree between the attribute of the information to be forwarded and the forwarding rule and automatically forward when matching. Once the forwarding rule is set, the forwarding is automatically completed, and the second propagation terminal device can predict the publishing behavior of the first propagation terminal device and actually obtain the publishing preference of the first propagation terminal device. In a preferred example, a block chain technology can be adopted, and forwarding rules and attributes of information to be forwarded are stored in a plurality of forwarding modules and a plurality of modules to be forwarded in a distributed manner as a common record, so that a background platform can be omitted, and decentralization is realized. For the network, the forwarding rule, the attribute of the information to be forwarded and the matching degree are all predicted in advance, so that the network pressure can be estimated, the resources can be reasonably allocated, and the network congestion can be reduced. The forwarding behavior of the traditional article is decided in real time according to users, and cannot be predicted in advance, so that the instant network congestion caused by centralized forwarding is difficult to avoid.
The setting of the forwarding rule of the first transmission terminal device may be performed by receiving a user instruction locally at the first transmission terminal device, setting the forwarding rule according to the user instruction, or calling an existing forwarding rule from a different location to set the forwarding rule as the forwarding rule of the first transmission terminal device.
The information to be forwarded of the second propagation terminal device, which conforms to the forwarding rule of the first propagation terminal device, is obtained in a manner corresponding to the source of the information to be forwarded of the second propagation terminal device, for example, if the source of the information to be forwarded is a link, the obtaining is performed in a manner of opening the link, and if the source of the information to be forwarded is a cloud disk, the obtaining is performed in a manner of extracting and downloading from the cloud disk.
With reference to fig. 2, preferably, the interactive forwarding and propagating management system of information is a background system or a subsystem of the background system, where the background system may be a management platform, especially a cloud platform, the interactive forwarding and propagating system of information on the left side in fig. 1 is a subsystem of a first propagation terminal device, especially a software system of the first propagation terminal device, and the interactive forwarding and propagating system of information on the right side in fig. 1 is a subsystem of a second propagation terminal device, especially a software system of the second propagation terminal device.
The first and second dissemination terminal devices may themselves be commercial or public service devices such as coffee machines, ordering machines, vending machines, bank cabinets, signs, unmanned stores, desktop computers, display devices, multimedia devices. Therefore, the invention can fully utilize the existing equipment to upgrade and reform, and keep the compatibility with the existing equipment.
The information to be forwarded between the first transmission terminal device and the second transmission terminal device can be provided and acquired through the relay server, wherein the relay server can be set independently, or can be located in the first transmission terminal device, the second terminal transmission device or the management platform.
The first propagation terminal device may be a physical device. The first propagation terminal device may be a fixed entity device, such as a desktop computer, or the first propagation terminal device may be a mobile entity device, such as a smartphone, a tablet, smart glasses, an AR device, a VR device, a smart watch, a smart bracelet, an electronic tag. The first broadcast terminal device may publish the information to be forwarded locally, for example, on the first broadcast terminal device or on another device of the local area network where the first broadcast terminal device is located, or the first broadcast terminal device may publish the information to be forwarded in a specific different place, for example, a public number specified by the first broadcast terminal device publishes the information to be forwarded, and at this time, the mobile terminal displaying the public number is a different place of the first broadcast terminal device. In a variation, the first broadcast terminal device may be a virtual device, for example, the first broadcast terminal device is a virtual broadcast resource that is dominated by a commercial establishment, such as a wechat public number, a microblog, or an official website.
-the forwarding rules of different terminal devices of the terminal device group are one-way transparent or two-way transparent;
-a forwarding base rule of the terminal device group, which is a sub-rule of the forwarding rules of the terminal devices in the terminal device group, or which is a forwarding rule of the terminal devices in the terminal device group; the basic forwarding rule sets the installation and/or configuration information release functions of the terminal equipment, which parameters of the information to be forwarded need to be configured, which commercial institutions can forward the information to be forwarded by open authorization, and which information to be forwarded needs to be forcibly forwarded. Preferably, the forwarding basic rule may be a forwarding rule with the highest priority, a default forwarding rule, or a default forwarding rule;
-the group of terminal devices is established statically or dynamically according to changes in the forwarding rules of the terminal devices;
-in the terminal device group, the forwarding rule of the first information dissemination terminal device and the information to be forwarded of the second dissemination terminal device are matched or automatically matched according to the setting instruction.
-in the terminal device group, the first information dissemination terminal device generates an information publishing decision based on the obtained one or more information to be forwarded.
The information to be forwarded comprises any one or more of the following information:
-information of the picture presentation; such as video advertisements, picture advertisements, sound advertisements, holographic advertisements, AR advertisements, VR advertisements;
-information of interaction with the user terminal; for example, two-dimensional code information, NFC induction information, wireless charging information, and vibration information that interact with a user terminal such as a smart phone, smart glasses, and a smart watch;
-instructions to sense user behavior; for example, the information to be forwarded containing the control instruction is issued to the sensor, and the sensor is controlled to sense the user behavior.
The requirement of the forwarding rule and/or the attribute of the information to be forwarded include any one or more of the following information:
-the time of release of the information; such as business hours information; whether it conflicts with the advertisement distribution time of the affiliated commercial establishment;
-the time duration of the information release;
-information distribution order;
-frequency of information distribution;
-a form of information distribution;
-an information issuing authority; for example, the commercial establishment related information may include commercial establishment related activity data, preferably passenger flow time band information, advertisement device usage information, related information that may be imported to other third party data sources by a system-provided information interface, or field real-time data collected by an input/output device of a terminal device and a sensor;
-information distribution territory; such as commercial establishment geographic location information;
-the industry to which the information belongs;
-the audience to which the information belongs; such as consumption grade information, consumer population demographic information;
-information attention;
the present invention provides a computer readable storage medium having stored thereon a computer program which, when being executed by a processor, carries out the steps of the method for interactive forwarding propagation management of information, the steps of the method for interactive forwarding propagation of information or the steps of the method for interactive forwarding of information. Such a computer readable storage medium may be a hard disk, an optical disk, a usb-disk, a memory card, a memory stick, etc.
A further preferred embodiment of the present invention will be described below with reference to fig. 4.
The interactive information forwarding and spreading management system is a platform or a subsystem of the platform, the platform management system manages multimedia terminal equipment and advertisement interaction equipment, the forwarding rule acquisition module, the forwarding information matching module and the forwarding relation establishment module are program modules of the platform, and the platform executes the interactive information forwarding and spreading management method. In the forwarding rule obtaining module and the forwarding rule obtaining step, a global forwarding rule is obtained, where the global forwarding rule is a basic forwarding rule, and may be a global play rule, for example, and the forwarding rules of the first play terminal device all need to meet the requirements of the basic forwarding rule.
The forwarding module is a subsystem of an equipment group management system of a commercial institution, the forwarding rule setting module, the forwarding information acquisition module and the forwarding information release module are program modules of the equipment group management system, and the equipment group management system executes the forwarding step.
The forwarded module is a subsystem of an equipment group management system of a commercial institution, the forwarding information setting module and the forwarding information providing module are program modules of the equipment group management system, and the equipment group management system executes the forwarded step.
And the service management server module controls one or more first information transmission terminal devices in the terminal device group to generate an information release decision according to the acquired one or more information to be forwarded.
The multimedia advertisement interaction equipment of the commercial establishment is equipment for issuing information to be forwarded, such as equipment such as a display screen, and advertisement information is played on the multimedia advertisement interaction equipment according to the information issuing decision of the commercial establishment.
Communication between the devices and the systems can be realized through connection of the communication interfaces.
The foregoing description of specific embodiments of the present invention has been presented. It is to be understood that the present invention is not limited to the specific embodiments described above, and that various changes and modifications may be made by one skilled in the art within the scope of the appended claims without departing from the spirit of the invention. The embodiments and features of the embodiments of the present application may be combined with each other arbitrarily without conflict.
Claims (6)
1. An interactive forwarding method of information, comprising:
a forwarding rule obtaining step: acquiring a forwarding rule of first transmission terminal equipment;
and matching forwarding information: matching to obtain information to be forwarded of second propagation terminal equipment which accords with the forwarding rule of the first propagation terminal equipment, wherein the first propagation terminal equipment and the second propagation terminal equipment are different terminal equipment or the same terminal equipment in a terminal equipment group;
a forwarding relation establishing step: providing information source identification information to first transmission terminal equipment, wherein the information source identification information is used for indicating the source of information to be forwarded of second transmission terminal equipment;
a forwarding step and/or a forwarded step;
the forwarding step comprises:
a forwarding rule setting step: setting a forwarding rule of a first transmission terminal device;
a forwarding information obtaining step: acquiring information to be forwarded of second transmission terminal equipment which accords with the forwarding rule of the first transmission terminal equipment;
a step of forwarding information release: the information to be forwarded of the second transmission terminal equipment is issued locally at the first transmission terminal equipment or in a different place designated by the first transmission terminal equipment;
the step of forwarding includes:
a forwarding information setting step: setting information to be forwarded of second propagation terminal equipment;
a forwarding information providing step: providing information source identification information to a first transmission terminal device, wherein the information source identification information is used for indicating a source of information to be forwarded of a second transmission terminal device, and the information to be forwarded of the second transmission terminal device conforms to a forwarding rule of the first transmission terminal device;
the first transmission terminal device and the second transmission terminal device are different terminal devices or the same terminal device in a terminal device group;
forwarding means that the second propagation terminal device issues the information to be forwarded locally, or the information to be forwarded is not issued by itself, and is issued only by the first propagation terminal device;
when the first transmission terminal device and the second transmission terminal device are the same terminal device, the information to be forwarded of the terminal device is stored in a memory outside the terminal device, and the terminal device issues the information to be forwarded in the external memory locally on the terminal device to realize forwarding;
the forwarding rule of the first transmission terminal device is information, and the forwarding rule is a rule according to which the first transmission terminal device forwards the information to be forwarded, and is stored in the first transmission terminal device or a memory outside the first transmission terminal device; the plurality of first transmission terminal devices have the same forwarding rule or have different forwarding rules respectively; when the forwarding rules are the same, storing the forwarding rules in a first transmission terminal device or a memory outside the first transmission terminal device to realize sharing;
the establishment mode of the terminal equipment group is established according to the setting of a user or automatically established, and a plurality of terminal equipment matched with the forwarding rule are established as the terminal equipment group through a matching algorithm; one terminal device only belongs to one terminal device group or simultaneously belongs to a plurality of terminal device groups; the terminal device sets corresponding to the plurality of terminal device groups are in a separated relation, an intersection relation or an included relation.
2. The method of claim 1, wherein any one or more of the following features are provided:
the forwarding rules of different terminal devices in the terminal device group are one-way transparent or two-way transparent;
the forwarding basic rule of the terminal equipment group is a sub-rule of the forwarding rule of the terminal equipment in the terminal equipment group, or the forwarding rule of the terminal equipment in the terminal equipment group;
the terminal equipment group is statically constructed or dynamically constructed according to the change of the forwarding rule of the terminal equipment;
in the terminal equipment group, the forwarding rule of the first information transmission terminal equipment and the information to be forwarded of the second information transmission terminal equipment are matched or automatically matched according to a set instruction;
in the terminal equipment group, first information transmission terminal equipment generates an information release decision according to one or more acquired information to be forwarded;
in the terminal equipment group, the information to be forwarded is forwarded between the first transmission terminal equipment and the second transmission terminal equipment based on the Internet of things.
3. The interactive information forwarding method of claim 1, wherein the information to be forwarded comprises any one or more of the following information:
information of picture display;
information interactive with a user terminal;
instructions to sense user behavior.
4. The interactive information forwarding method of claim 1, wherein the requirements of the forwarding rules and/or the attributes of the information to be forwarded include any one or more of the following information:
information release time;
the time length of information release;
information issuing order;
the frequency of information release;
an information release form;
an information issuing mechanism;
an information distribution region;
the industry to which the information belongs;
audience to which the information belongs;
information attention.
5. An interactive forwarding system for information, comprising:
a forwarding rule obtaining module: acquiring a forwarding rule of first transmission terminal equipment;
a forwarding information matching module: matching to obtain information to be forwarded of second propagation terminal equipment which accords with the forwarding rule of the first propagation terminal equipment, wherein the first propagation terminal equipment and the second propagation terminal equipment are different terminal equipment or the same terminal equipment in a terminal equipment group;
a forwarding relation establishing module: providing information source identification information to first transmission terminal equipment, wherein the information source identification information is used for indicating the source of information to be forwarded of second transmission terminal equipment;
a forwarding module and/or a forwarded module;
the forwarding module includes:
a forwarding rule setting module: setting a forwarding rule of a first transmission terminal device;
a forwarding information acquisition module: acquiring information to be forwarded of second transmission terminal equipment which accords with the forwarding rule of the first transmission terminal equipment;
the forwarding information release module: the information to be forwarded of the second transmission terminal equipment is issued locally at the first transmission terminal equipment or in a different place designated by the first transmission terminal equipment;
the forwarded module includes:
a forwarding information setting module: setting information to be forwarded of second propagation terminal equipment;
a forwarding information providing module: providing information source identification information to a first transmission terminal device, wherein the information source identification information is used for indicating a source of information to be forwarded of a second transmission terminal device, and the information to be forwarded of the second transmission terminal device conforms to a forwarding rule of the first transmission terminal device;
the first transmission terminal device and the second transmission terminal device are different terminal devices or the same terminal device in a terminal device group;
forwarding means that the second propagation terminal device issues the information to be forwarded locally, or the information to be forwarded is not issued by itself, and is issued only by the first propagation terminal device;
when the first transmission terminal device and the second transmission terminal device are the same terminal device, the information to be forwarded of the terminal device is stored in a memory outside the terminal device, and the terminal device issues the information to be forwarded in the external memory locally on the terminal device to realize forwarding;
the forwarding rule of the first transmission terminal device is information, and the forwarding rule is a rule according to which the first transmission terminal device forwards the information to be forwarded, and is stored in the first transmission terminal device or a memory outside the first transmission terminal device; the plurality of first transmission terminal devices have the same forwarding rule or have different forwarding rules respectively; when the forwarding rules are the same, storing the forwarding rules in a first transmission terminal device or a memory outside the first transmission terminal device to realize sharing;
the establishment mode of the terminal equipment group is established according to the setting of a user or automatically established, and a plurality of terminal equipment matched with the forwarding rule are established as the terminal equipment group through a matching algorithm; one terminal device only belongs to one terminal device group or simultaneously belongs to a plurality of terminal device groups; the terminal device sets corresponding to the plurality of terminal device groups are in a separated relation, an intersection relation or an included relation.
6. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 4.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810012138.1A CN108376340B (en) | 2018-01-05 | 2018-01-05 | Information interactive forwarding method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810012138.1A CN108376340B (en) | 2018-01-05 | 2018-01-05 | Information interactive forwarding method and system |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN108376340A CN108376340A (en) | 2018-08-07 |
| CN108376340B true CN108376340B (en) | 2021-06-29 |
Family
ID=63015750
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810012138.1A Active CN108376340B (en) | 2018-01-05 | 2018-01-05 | Information interactive forwarding method and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108376340B (en) |
Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110148014B (en) * | 2019-04-24 | 2023-12-05 | 深圳市元征科技股份有限公司 | Information processing method, information processing device, blockchain node equipment and storage medium |
| CN112950286B (en) * | 2021-03-31 | 2022-05-06 | 支付宝(杭州)信息技术有限公司 | Interactive advertisement putting method and device and payment machine |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101895819A (en) * | 2009-05-18 | 2010-11-24 | 余伟坚 | Realization of mobile phone-oriented media |
| CN102622701A (en) * | 2012-04-12 | 2012-08-01 | 江苏运赢物联网产业发展有限公司 | System and method for mass-decentralized and targeted delivery of advertising |
| CN102790949A (en) * | 2011-05-17 | 2012-11-21 | 中兴通讯股份有限公司 | Method and system for implementing mobile advertising service |
| CN106548373A (en) * | 2016-11-03 | 2017-03-29 | 深圳市品索科技有限公司 | A kind of method and system of multimedia advertising value-added service |
-
2018
- 2018-01-05 CN CN201810012138.1A patent/CN108376340B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101895819A (en) * | 2009-05-18 | 2010-11-24 | 余伟坚 | Realization of mobile phone-oriented media |
| CN102790949A (en) * | 2011-05-17 | 2012-11-21 | 中兴通讯股份有限公司 | Method and system for implementing mobile advertising service |
| CN102622701A (en) * | 2012-04-12 | 2012-08-01 | 江苏运赢物联网产业发展有限公司 | System and method for mass-decentralized and targeted delivery of advertising |
| CN106548373A (en) * | 2016-11-03 | 2017-03-29 | 深圳市品索科技有限公司 | A kind of method and system of multimedia advertising value-added service |
Also Published As
| Publication number | Publication date |
|---|---|
| CN108376340A (en) | 2018-08-07 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| KR102137681B1 (en) | Method, server and device for providing real time broadcasting service using sns analysis data | |
| KR101893466B1 (en) | Small store contents management system for digital signage advertising based cloud | |
| US20160261921A1 (en) | Context based shopping capabilities when viewing digital media | |
| CN106330668A (en) | WeChat-based voting implementation method and system | |
| CN108376340B (en) | Information interactive forwarding method and system | |
| US20180268496A1 (en) | Photo booth system | |
| US20030100337A1 (en) | Wireless device for broadcast of information and related method for use with mobile wireless devices | |
| KR20120092836A (en) | Event information providing and marketing service method and recorded medium recorded the program for performing event information service method | |
| CN109754285A (en) | Information processing method, device, electronic equipment and computer readable storage medium | |
| KR20150071747A (en) | Live video system with real time direct transactions | |
| CN112463994A (en) | Multimedia resource display method, device, system and storage medium | |
| US20150348115A1 (en) | Content output apparatus, content output method, communication terminal, and computer-readable medium | |
| US20190379552A1 (en) | Creation and conveyance of device-targeted messages | |
| US20170039499A1 (en) | Calendar Management with Online Marketing Interface | |
| US20150193712A1 (en) | Method and Apparatus for Demand Assignment of Content Display Opportunities | |
| KR20150006404A (en) | Writted by id, online diary system and control method | |
| CN110084631B (en) | Online business object request/transmission method, device, medium and electronic equipment | |
| KR20160133700A (en) | Method for display a advertisement in a digital signage system | |
| KR20100011020A (en) | Providing method of digital contents comprising advertising information and the system | |
| Trihas et al. | Efficient e-marketing in tourism through a novel customer relationship management model | |
| CN110942078A (en) | Method and device for aggregating point of interest data, media file server and storage medium | |
| KR20130049637A (en) | Integrated advertisement management system for digital displays | |
| KR20140021122A (en) | System and method for mobile advertisement linked with messaging service application | |
| KR102223984B1 (en) | System for copy writing recommended words | |
| KR20140025090A (en) | Digital signage system and method using my-folder |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |