CN101895819A

CN101895819A - Realization of mobile phone-oriented media

Info

Publication number: CN101895819A
Application number: CN200910039558XA
Authority: CN
Inventors: 余伟坚
Original assignee: Individual
Current assignee: Individual
Priority date: 2009-05-18
Filing date: 2009-05-18
Publication date: 2010-11-24

Abstract

The invention relates to realization of a mobile phone-oriented media. Due to the adoption of the media, a solution of media audience selection, alternative transmission and appropriate show for the problems of small mobile phone screen and spammed advertisement flooding is provided. The media is operated by using a service agent platform and is characterized in that: a mobile phone user uses a client software service for free; and the service agent platform automatically finds a target object of the media through data mining and transmits a prompt to the target object. Under the default or approval of the target object, a client uploads and shows the media on a mobile phone at an appropriate moment or transmits the media to a near-distance large-screen media player for showing through a wireless network and also supports point-to-point transmission and group broadcasting of the media between mobile phone users so as to achieve optimal media effect. The mobile phone-oriented media can be widely applied in the fields of mobile phone advertisements and mobile phone digital entertainment.

Description

A kind of realization of mobile phone-oriented media

Technical field

Patent of the present invention relates to mobile phone direction propagation medium and realizes, particularly relate to a kind of by mobile network and wireless network transmissions data, the medium direction propagation system that supports with data mining technology at mobile phone and media-on-demand machine.

Background technology

Along with raising, rate monthly payment or the decline of mobile network, wireless network bandwidth, the mobile data value-added service will be a market that has a high potential, and the mobile phone advertisement medium will be breaches wherein.

At present, the pattern of mobile phone advertisement is varied now.Can be divided into advertisement in short message, Bluetooth advertisement, WAP advertisement and subscribe to advertisement by communications, as table 1:

Table 1, various mobile phone advertisement are relatively

Though advertisement in short message is implemented easily, it is relatively more dull that note (multimedia message) represents form, do not have attraction and feeling of freshness; And generally be to adopt the sending short messages in groups pattern, caused the cellphone subscriber to a large amount of dislikes that push of waste advertisements, the future market of the mobile network's marketing of having overdrawed.And Bluetooth advertisement still is a push mode, and coverage is too little.Browser and client-side ad have been introduced the mode of drawing, and are the progress of mobile phone advertisement, but still have following problem:

1, user's initiative problem: in current market environment, the user can not install a special client for some preferential advertisements, and the user also worries the problem that phone number is revealed.

2, throw in the choose opportunities problem: whenever the user can only passively receive, even subscribe to advertisement, also interrupts user's operation because push the advertisement meeting in a large number with not selecting opportunity, becomes waste advertisements, causes user's dislike easily.

3, audient's unstructured problem: excavate in default of cellphone subscriber's the background information and the integration and the data of behavioural information, ad content is not thrown in pointedly, and the audient loses interest in, and advertising results are not good.

Cause these problems that many-sided reason is arranged, simple angle from technology:

1, mobile phone terminal hardware constraints: internal memory is few, and screen is little, the media exhibition poor effect.

2, user profile is opaque: operator has controlled key messages such as subscriber phone number, location, and mobile Internet is difficult to integrate user's background information and behavioural information, has limited the relevant data mining and the application of search technique.

3, mobile communications network and wireless network are integrated and used difficulty big: the radio network technique standard is numerous, makes rapid progress.And that is that all right is ripe in mobile communication application for P2P technology, stream media technology and BT technology.

Below be technology and vocabulary of terms brief introduction involved in the present invention:

Table 2, mobile network communication technology: 2G, 3G and evolution thereof.

Table 3, radio network technique: bluetooth, WiFi and Wireless Mesh network

	Bluetooth	WiFi	Wireless Mesh network
				Standard	V3.0 is by 802.11 technology	802.11b/a/g/n	802.11s/15/16/20
Speed	1 ^～24Mbps ^～	11 ^～54Mbps ^～	^～54Mbps ^～
				Distance	1 ^～15M	^～76 ^～305M	But over the horizon

Can see that from table 2, table 3 3G mobile network's speed can be supported the transmission of multimedia file.And the wireless network speed ratio is higher, can support the closely broadcast of Streaming Media.

WAPI WAPIBe the security mechanism of the WLAN (wireless local area network) standard GB 15629.11 of China, by realizing the wireless local area network authentication infrastructure WAI of the bidirectional identity authentication function of user and access point and realizing the wireless local area network security foundation structure WPI of the function of keeping secret of transmission data is formed.

The bluetooth low energy consumption technologiesBe a kind of short range radio frequency communications technology, be based upon on the blue tooth wireless technology basis, can realize to low energy consumption the remote controller of interoperable.The dual mode bluetooth chip is the chip that possesses bluetooth low energy consumption and conventional Bluetooth function simultaneously.

Wireless Mesh networkThe distributed network of a kind of high power capacity, two-forty, each network node are by adjacent other network nodes, with the continuous communication of wireless multi-hop mode.

Summary of the invention

At above-mentioned problem and restriction, the invention provides a kind of mobile phone terminal direction propagation medium technique of innovation.The present invention is achieved by the following technical solutions:

1, remote deployment has the distributed server group: comprise Web server, database server, IM (instant messaging) server, media server.The IM server is that core realizes with the P2P technology.Medium are downloaded and are adopted the BT technology to realize.Web server is that ICP (as the advertiser) provides media management and task management two parts function:

(1) media management comprises issue, deletion, new media more.ICP (as the advertiser) communicates by letter with Web server with Internet by the browser of PC, media content is sent to media server store.

(2) task management comprises setting audience objective object background characteristics (as region, sex, age, identity), personal characteristics (by technical scheme 4 definition), release time and frequency, content, form and the feedback time of setting task statistical report.ICP (as the advertiser) communicates by letter with Web server with Internet by the browser of PC, the task management data is sent to the database server task list store.

2, mobile phone is equipped with client software, and the cellphone subscriber freely uses client software, and by mobile network or WLAN (wireless local area network) online, the basic network service of using IM server and media server to provide is as IM, file-sharing, community's interaction, search.

Cellphone subscriber's community comprises good friend, group.And group is divided into two levels, and common is interim rally, and the participant need not authentication; Senior is long-standing club, and the member needs the information that registration is relevant according to the rules and carries out authentication.Group is that the application target (wish demand) according to the user is classified, as preferential sales promotion/purchase by group, amusement/share.

3, IM collection of server cellphone subscriber's background information and accumulation user use good friend, rally, club behavioural information (as time, position, operation and content thereof), are sent to database server and store.There is following tables of data at least in database server:

Table name	Comprise field
		Cellphone subscriber's table	User ID, password, multiple background characteristics, multiple personal characteristics etc.
The User Activity table	User ID, login time etc.
		The good friend shows alternately	User ID, good friend ID, mutual time etc.
The ICP table	ICPID, contact method etc.
		Group's table	The ID of group, group attribute etc.
Group's hotlist	User ID, the ID of group, participation time etc.
		Task list	Task ID, destination object feature, planned time, progress etc.
The media index table	Medium ID, classify, deposit path etc.
		Prompt table	User ID, task ID etc.

4, database server is regularly added up user behavior information, carries out data and excavates analysis.Be defined as follows parameter:

User's liveness a is relevant with the online time T a of user's accumulative total:

Ta _max＝Max(Ta ₁，Ta ₂，Ta ₃，...，Ta _n) (1)

Obtain the liveness of user i:

_ai＝Ta _i/Ta _max (2)

Wherein, Ta _iBe the accumulative total line duration with user i, Ta _MaxIt is the longest line duration of accumulative total in the candidate user.

The mutual time T f of accumulative total is relevant between good friend's cohesion f and good friend.

Tf _max＝Max(Tf ₁，Tf ₂，Tf ₃，...，Tf _n) (3)

Obtain the cohesion of user and good friend i:

f _i＝Tf _i/Tf _max (4)

Wherein, Tf _iBe the mutual time with good friend i, Tf _MaxIt is the longest mutual time of accumulative total in the candidate user.

Similarly, the degree of membership b of group (rally/club) is relevant with the cumulative time Tb that each member participates in this group, and user i to the degree of membership of a certain group (rally/club) is:

b _i＝Tb _i/Tb _max (5)

Wherein, Tb _iUser i participates in the cumulative time of this group, Tb _MaxIt is the longest this group's time of participation of accumulative total in the middle of the group member.

Given one group of keyword, to the word that user i searched for, the media name that transmitted carries out the keyword coupling, and accumulative total is used the number of times Tc of this group keyword _i, obtaining is the degree of association of user i and this group keyword:

c _i＝Tc _i/Tc _max (6)

Wherein, Tc _MaxIt is maximum this group keyword number of times of use of candidate user accumulative total.

By personal characteristics a, b, c and the f that has obtained the user.The maximum of above-mentioned parameter all is 1.

The task data of combination technology scheme 1 (2) is integrated cellphone subscriber's background characteristics, obtain the cellphone subscriber personal characteristics (as a, b, c f), upgrades cellphone subscriber's table.Requirement according to task searches the destination object that feature conforms to, and upgrades prompt table.

5, the cellphone subscriber logins the success of IM server, client terminal start-up one background thread monitor client state, and the state of client comprises:

(1) idle (Free): the FTP client FTP processor uses the very low period of percentage, and promptly system is in the period of Idle state, comprises networking login, information search, chat at least.

(2) task consuming time (Busy): comprise and carry out between client that point-to-point file transfer, file are uploaded, sharing download.Client screen upgrades progress off and in the task process, and these gaps can be used for representing of on-demand media.

When client is in idle period, to service broker's platform report condition.Database server checks whether prompt table has this user ID to exist, if exist, then sends these informations to cell-phone customer terminal.The user can select (program request) interested media items.

6, whether client will be deployed with the media-on-demand machine near will detecting by wireless network, if exist, then whether search stores the media content of user's program request, if having, then points out client, and the user uses mobile phone to carry out the remote control program request.If no, client obtains the relevant information of task list of database server earlier, carries out BT and downloads.Service broker's platform finds that the user is in idle condition, then sends the text media or the multimedia of its program request.After client receives media content, whether be deployed with the media-on-demand machine near will detecting by wireless network, if exist, the prompting client; Under the user agrees, transmit these media contents by wireless network and play to the target medium planter.Otherwise, be chosen in task consuming time gap and directly play at mobile phone.

The user can also give media delivery the good friend or be broadcast to group member, perhaps uploads to share for member BT in group and downloads.

7, during the task, ICP (as the advertiser) communicates by letter with Web server with Internet by the browser of PC, the monitor task implementation status receives task statistical report (comprise delivery amount, download, propagation quantitative statistics and according to the statistic of classification of group, audient's feature etc.) to local PC demonstration or be stored in local data base.

Benefit of the present invention:

1, from user perspective: client software can provide practical data value-added service function, is easy to promote.Advertisement become a kind of close friend interactive medium, inform the targeted customer earlier; When the user is interested, just downloads or play, respect the user and select, do not have junk information.The take like a shot medium form of this interaction of cellphone subscriber.

2, from ICP (as the advertiser) angle: the input step of mobile phone directed media is simple, utilizes the report regularly can the monitor task progression, but quantitative analysis and assessment advertisement delivery effect.ICP (as the advertiser) can manage independently content, optimizes the configuration of resources and the strategy of adjustment input in good time.And can progressively accumulate user data, for Customer Relation Management (CRM) lays the first stone.

3, from the mobile operator angle: media content can increase the data service flow by mobile phone networking distribution, promotes ARPU.

Ask.

4, from manufacturer: the mobile phone directed media has been introduced the closely media-on-demand machine of program request, for the high-end mobile phone and the planter of the communication chip that embeds various high speeds provides the ample scope for abilities, has promoted the sale and the update of related hardware.

5, from application provider: can bring into play the prior art potentiality, improve the value of data value-added service.

Description of drawings

Fig. 1 is a network topological diagram.Fig. 2 is system deployment figure.Fig. 3 is implementation figure.Fig. 4 is the program request flow chart.

Such as Fig. 1, network structure is divided into wide area network part and local wet end branch (shown in the oval dotted line). Wide area network is the basic structure of implementation, can independently implement. LAN realizes that partly the program request of directed media represents function, is optional Enhanced Configuration.

Mobile phone is except basic mobile network's chip, and optional module has double mode Bluetooth chip, WAPI/WiFi chip or Mesh chip. The media-on-demand machine includes monotype low energy consumption Bluetooth chip, WAPI/WiFi chip or Mesh chip and memory card module. The file type that can play comprises audio frequency MP3/WAV/AMR, video MP4/3GP, image JPG/PNG/GIF/BMP, text TXT/DOC.

At the WAP/WiFi network, public hot spot is provided with several WAPs AP according to territorial scope, and Control Server is positioned at WLAN, and certificate server is positioned at long-range. The inner resident authentication service unit (ASU) of authentication/Control Server is realized the management of a plurality of AP and wireless client certificate and the discriminating of user identity. The user can get online without being tethered to a cable by after the association of authentication/Control Server and authenticating. In WLAN, client terminal connects communication by AP, and the cellphone subscriber can be put to the media-on-demand machine sowing by the AP transmitting media content.

At blueteeth network, communicating pair need to pass through password match, and the cellphone subscriber can directly send to the media-on-demand machine sowing and puts then. Adopt wireless Mesh network, then need not AP, directly send to the media-on-demand machine sowing and put.

Such as Fig. 2, System Construction comprises service broker's platform, mobile phone client, media-on-demand machine and Web browser end. Wherein, service broker's platform comprises again 3 systems:

1, basic network service system: for the cellphone subscriber provides networking data service (IM, medium are shared); The basic network service system is sent to data analysis system with user behavior information, does the data accumulation.

2, medium Web system: mainly be to serve towards ICP (such as the advertiser):

(1) ICP (such as the advertiser) uploads medium content and mission requirements by browser to Web server, as the input data of data analysis system.

(2) ICP (such as the advertiser) downloads task statistics data by browser to Web server, and statistics is provided by data analysis system.

3, data analysis system: by the mining analysis to accumulation data, determine cellphone subscriber's personal characteristics, determine media audiences' target customer. And the implementation status of advertisement tasks done regularly statistical analysis, the effect of assessment medium.

The mobile phone FTP client FTP both can be mutual with platform, also can be each other point-to-point mutual.

Embodiment

Shown in Fig. 3 implementation figure.ICP (as the advertiser) implementing procedure:

1, ICP (as the advertiser) by the browser registration, submits ICP identity information and contact details to earlier, and information is sent to database server ICP table and stores.

2, ICP (as the advertiser) uploads to media server with ready media file by browser by browser login Web server, and media information is inserted database server media index table, submits to mission requirements to task list.

3, during medium were thrown in, database server was regularly done statistical analysis to task list.ICP (as the advertiser) can surf the Net and check, and stores planting this locality under the result.

4, ICP (as the advertiser) adjusts strategy according to feedback, repeats 2,3.

The database server embodiment:

1, database server regularly starts user behavior statistics thread, and following parameter is updated to subscriber's meter,

1.1, accumulative total user on-line time, obtain user's liveness according to formula (2).

1.2, the good friend that finds out the frequent contact of user and contact recently, totally its mutual time, obtain good friend's cohesion according to formula (4).

1.3, find out the group of the most normal and nearest participation, its participation time of accumulative total, obtain group's degree of membership according to formula (5).

1.4, find out the keyword of user's interest media name, use, classify, the accumulative total occurrence number obtains the interest degree of association according to formula (6).

2, database server regularly initiating task analyze thread, by the analysis task table, cellphone subscriber that search characteristics conforms to or group determine the audient's scope or the list of medium.And with targeted customer ID, task ID, be inserted into prompt table.

3, start more new thread of background task, the record that the real-time update medium are downloaded, the expired record of deletion task list and the expired record of prompt table.

Cellphone subscriber's implementing procedure:

1, the cellphone subscriber uses client software and IM server communication.Registration earlier (submitting phone number to, the pet name and password) obtains platform and distributes unique ID to make the identity sign.Above-mentioned user profile is stored into cellphone subscriber's table of database server.

2, the cellphone subscriber logins with ID and password that registration obtains.After success was logined, database server was checked prompt table, and relevant this user's of prompt table information is sent to client, and at user option operation comprises deletion/displaying.

If 3 users select to show, as shown in Figure 4: whether have the medium of media player and program request near client detects,, then remote-controlledly directly represent at the media-on-demand machine as all existing.Otherwise,, then start a background thread downloads of media when client listens to idle condition.After download is finished, media-on-demand machine (if detecting) is arranged near can being sent to; Perhaps ought listen to task consuming time gap, represent medium, reach best communication effect at mobile phone.

If 4 users select deletion, the database server that then sends a notification message upgrades prompt table.

5, medium are downloaded and are adopted the BT download algorithm.

Claims

1. cell phone intelligent direction propagation medium are a kind of novel communications medias, are called for short mobile phone-oriented media, it is characterized in that:

(1) client is free: cellphone subscriber's installation and operation one client software, the data value-added service of freely using service broker's platform as claimed in claim 3 to provide.Cellphone subscriber's identify label ID is by the unique distribution of platform.

(2) intelligent positioning: service broker's platform is by data analysis system, requires to search the destination object that feature conforms to according to the audient of medium.When destination object report is in idle condition, platform sends prompting to this destination object and informs message.

(3) intelligent dibbling: under the acquiescence or allowance of medium destination object, client is selected the idle period media content download automatically, and represents in task consuming time gap.

(4) multi-point diffusion: medium can represent at mobile phone, or represent to in-plant large-screen media-on-demand machine by wireless network transmissions, or are transmitted to the good friend by client, or by client in group (rally/club) broadcasting share.

2. mobile phone is any personal hand-held terminal with mobile communications network function of general reference, and the mobile communications network that can carry comprises 2G (GPRS/EDGE/CDMA), 3G (TD-SCDMA/WCDMA/CDMA2000) and Long Term Evolution LTE at least; The wireless network that can carry comprises one or more of bluetooth, WAPI/WiFi, wireless Mesh netword at least.

3. mobile phone-oriented media is to propagate by service broker's platform operation, realizes that with distributed server this platform features comprises:

(1) data increased value service system:, include, but are not limited to instant messaging (IM), file-sharing and Web Community and search service for the cellphone subscriber provides the mobile network data value-added service.

(2) medium Web system: for ICP (as the advertiser) autonomous management (submission/modification/deletion) medium content, medium task, the Web system of customization result report.Mission requirements comprises audient's background characteristics (as region, age, sex, identity) of throwing in the period, describing with keyword and with the personal characteristics of (3) definition.Mission review report requires to be provided with according to ICP (as the advertiser).

(3) data analysis system: the network behavior of regularly adding up the user, carry out the computational analysis of user's liveness a, the degree of membership b of group (rally/club), interest degree of association c and good friend's cohesion f, integrate cellphone subscriber's background characteristics, obtain cellphone subscriber's personal characteristics (as a, b, c, f).

A is proportional to the user and reaches the standard grade the cumulative time; B is proportional to the cumulative time that the user participates in group; C is proportional to the cumulative number that the user uses this group keyword; F is proportional to user and mutual cumulative time of good friend.

4. as the described media-on-demand machine of claim 1 (4), it is characterized in that comprising the embedded system of processor and LCD, preserve medium to store card, and connect into module, the described file format of support point multicast function and claim 8 with the wireless communication chip.The implementation pattern that three kinds of multi-point diffusions are arranged:

(1) blueteeth network: planter includes monotype low energy consumption Bluetooth chip; Mobile phone comprises the dual mode bluetooth chip module; Mobile phone and planter direct communication.

(2) WiFi net: planter and mobile phone all comprise the WAPI/WiFi chip, support the 802.11b/a/g/n standard, transmit by wireless access point AP.

(3) Wireless Mesh network: planter and mobile phone all include WiFi chip, mobile phone and the planter direct communication of supporting the 802.11s/802.15/802.16/802.20 standard.

5. the task consuming time of client comprises at least between client that point-to-point file transfer, file are uploaded, sharing download; Its gap is meant the period between the Task Progress renewal.The idle condition of client refers to that the FTP client FTP processor uses the very low period of percentage, and promptly system is in the period of Idle state, comprises networking login, information search, chat at least.

6. the background monitoring thread of client is constantly checked client state, and when finding idle condition, promptly to the report of service broker's platform, platform then sends text media or the multimedia that message or its program request are informed in prompting to this client.In task consuming time gap, client represents the medium of program request.

7. the Web Community of mobile phone-oriented media support comprises good friend, rally and club.The feature of rally is the provisional group that need not authentication.Club feature is the permanently effective group that needs authentication.

8. the medium of mobile phone-oriented media support comprise text and multimedia.Text refers to the TXT/DOC medium, as text prompt message, the interactive question and answer of text etc.Multimedia comprises audio frequency MP3/WAV/AMR form at least, video MP4/3GP form, image JPG/GIF/BMP/PNG form.

9. there is following tables of data at least in the database of service broker's platform: cellphone subscriber's table, User Activity table, good friend show alternately, the ICP table, group's table, group's hotlist, task list, media index table, prompt table.