KR20160039751A - Method and apparatus for providing advertisement service using digital sinage dron - Google Patents

Abstract

The present invention provides a method, an apparatus, and a system for providing an advertisement service using a drone. According to an embodiment of the present invention, the method for providing an advertisement service in a drone comprises the steps of: receiving advertisement setting information through a wireless network; generating an advertisement message based on the advertisement setting information; and outputting the generated advertisement message by using an included output means. The apparatus may output the generated advertisement message while moving along with a flying path included in the advertisement setting information. Therefore, the present invention has an advantage capable of effectively providing a customized advertisement and a sales promotion service.

Description

TECHNICAL FIELD The present invention relates to a method and apparatus for providing an advertisement service using a digital signage drone,

The present invention relates to digital signage, and more particularly, to a method and apparatus for providing an advertisement service using a digital signage drill capable of providing a customized advertisement and a promotional service using a digital signage drones.

Digital signage is an indoor / outdoor digital medium that provides various contents based on wired / wireless network. It is a communication tool that can induce marketing, advertising, training effect and customer experience of companies. It is a communication tool for airport, hotel, (Digital Information Display) that provides specific information as well as broadcasting programs in public places such as shopping malls and bus stops, and an existing commercial digital information display (DID).

 As communication technology and display technology are developed, prices of digital signage are lower than in the past and generalized.

In recent years, a variety of technologies and contents have been introduced into the digital signage market in order to increase the attention of customers and increase customer participation.

For example, in the case of an OTV network, a network-connected electric signboard is installed outdoors and a service for broadcasting advertising and news on a regional basis is provided.

In addition, in the subway history, digital signage is provided not only for the advertisement image but also for the surrounding area search service, news and sports relay service.

In particular, companies are making a lot of efforts to increase their liking and awareness of their brands by providing various contents and promotions through digital signage.

However, currently, digital signage has a disadvantage in that it mostly sends out one-sided video advertisement or sends only advertisement which is not considered as targeting.

It is therefore an object of the present invention to provide a method and apparatus for providing an advertisement service using a digital signage drones.

It is another object of the present invention to provide a method and apparatus for providing an advertisement service using a digital signage droner capable of sending a customized advertisement to a specific customer.

Yet another object of the present invention is to provide a method and apparatus for providing an advertisement service using a digital signage drill capable of maximizing the advertisement effect by dynamically setting a promotion target area and a promotion time zone on a dron with a GPS module will be.

It is still another object of the present invention to provide a method and apparatus for providing an advertisement service using a digital signage drill capable of providing a customized promotional advertisement by real-time calculation of a distance between a customer's copper line and a point to be promoted.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are not restrictive of the invention, unless further departing from the spirit and scope of the invention as defined by the appended claims. It will be possible.

The present invention provides a method for providing an advertisement service using a drone, and an apparatus and a system therefor.

A method of providing an advertisement service in a drones according to an embodiment of the present invention includes receiving advertisement setting information through a wireless network, generating an advertisement message based on the advertisement setting information, And outputting the generated advertisement message by using the output means, wherein the advertisement message is moved along the flight path included in the advertisement setting information and can output the generated advertisement message.

Here, the advertisement setting information may further include flight time zone information, and the advertisement message may be output only during the flight time zone.

The advertisement setting information may further include advertisement target customer profile information, and the generated advertisement message may be output only to a customer corresponding to the advertisement target customer profile.

Here, the advertisement target customer profile may include at least one of gender information, age range information, and costume information.

In addition, the advertisement setting information may further include round trip time information indicating a time required for one round trip of the flight route, wherein the advertisement setting information may be a round trip time, have.

The method may further include transmitting an image picked up through a camera provided on the drones on the flight path to a predetermined terminal through the wireless network.

At this time, the captured image is displayed on the predetermined terminal, and if a specific customer among customers included in the displayed image is selected, a customized advertisement message corresponding to the selected specific customer can be generated and output.

Also, the selected specific customer and the drones may maintain a certain distance, and the generated customized advertisement message may be outputted through the output means.

In addition, the selected specific customer can be identified using the face recognizing means provided in the drones.

The advertisement setting information may further include advertisement shop information, wherein information on a distance and a direction from the flying dron to the advertisement shop and a promotion information message of the advertisement shop are included in the advertisement message and output .

Here, the promotional announcement message may be changed based on the remaining distance from the dron in flight to the advertisement shop.

In addition, the output means may include at least one of a beam projector, an LCD electronic sign board, and a speaker.

Here, the advertisement message output by the beam projector can be controlled to be displayed on the road surface on the flight path.

In addition, the wireless network may include at least one of a mobile communication network, a local area network, a wireless Internet network, and a public wireless communication network.

The mobile communication network may include at least one of a Wideband Code Division Multiple Access (WCDMA) network, Long Term Evolution (LTE), and an LTE-A network.

Another embodiment of the present invention can provide a computer-readable recording medium on which a program for executing the method according to any one of the above-described methods for providing an advertisement service is recorded.

According to another embodiment of the present invention, a dron for providing an advertisement service includes means for receiving advertisement setting information through a wireless network, means for generating an advertisement message based on the advertisement setting information, Means for moving along the flight path included in the advertisement setting information, and outputting the generated advertisement message using the provided beam projector.

Here, the advertisement setting information may further include flight time zone information, and the advertisement message may be controlled to be output only during the flight time zone.

The advertisement setting information may further include advertisement target profile information, and the generated advertisement message may be controlled to be output only to a customer corresponding to the advertisement target profile.

The advertisement setting information may further include round trip time information indicating a time required for one round trip of the flight path, wherein the advertisement setting information is moved once during the round trip time to control the output of the advertisement message .

In addition, the drones may further include means for photographing using the provided camera, and the image captured on the flight path and the position information corresponding to the photographed image may be transmitted to the predetermined terminal through the wireless network.

In addition, the captured image and position information corresponding to the photographed image are displayed on the predetermined terminal, and when a specific customer among the customers included in the displayed image is selected by the terminal user, It is possible to generate and output a corresponding customized advertisement message.

The distance between the selected specific customer and the flying drones may be further calculated, and the generated customized advertisement message may be output while maintaining a predetermined distance from the selected specific customer.

Receiving a captured face image corresponding to the selected specific customer from the terminal, identifying a customer corresponding to the captured face image on an image photographed through the camera, Can be output.

The advertisement setting information may further include advertisement shop information, wherein information on a distance and a direction from the flying dron to the advertisement shop and a promotion information message of the advertisement shop are included in the advertisement message and output .

Further, it is possible to control the promotion information message to be changed based on the remaining distance from the dron in flight to the advertisement shop.

Also, the advertisement message may be output using at least one of the LCD display board and the speaker provided in the drones.

Further, the advertisement message output by the beam projector can be controlled to be displayed on the road surface on the flight path.

Further, the drone includes a reflector, and the angle of the beam output by the beam projector can be adjusted using the reflector.

According to another aspect of the present invention, there is provided an advertisement service providing system including a terminal for transmitting advertisement setting information inputted through a wireless network, a predetermined advertisement and a promotion application through the wireless network, And a dron that receives and outputs an advertisement message corresponding to the received advertisement setting information using an output means provided, wherein the dron moves along a flight path included in the advertisement setting information and outputs the advertisement message .

The advertisement service providing system further includes an advertisement server receiving and storing the advertisement setting information from the terminal and transmitting the advertisement setting information to the predetermined drones corresponding to the terminal and a GPS satellite providing a positioning signal And the drone may move along the flight path using the positioning signal.

The advertisement setting information may include at least one of flight path information, advertisement target customer information, flight time zone information, round trip time information required for one round trip of the flight path, and advertisement shop information.

Also, the drones are used to confirm whether or not the advertisement target customer enters the advertisement target shop, and to transmit a predetermined promotion notification signal including the confirmation result to the advertisement server, wherein the advertisement server uses the advertisement promotion report signal And collects the sales promotion statistical information of the drones and transmits the statistics information to the terminal.

Further, when the remaining battery condition is equal to or lower than the reference value, the drones can perform wireless charging by moving to the predetermined wireless charging.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. And can be understood and understood.

Effects of the method according to the present invention and the apparatus and system supporting the method will be described as follows.

First, the present invention has an advantage of providing a method and apparatus for providing an advertisement service using a digital signage drones.

Second, the present invention has an advantage of providing a method and apparatus for providing an advertisement service using a digital signage droner capable of sending a customized advertisement to a specific customer.

Third, it is an advantage of the present invention to provide a method and apparatus for providing an advertisement service using a digital signage drill capable of maximizing the advertisement effect by dynamically setting a promotion target area and a promotion time zone to a dron equipped with a GPS module have.

Fourth, the present invention has an advantage of providing a method and an apparatus for providing an advertisement service using a digital signage drill capable of providing a customer-customized promotional advertisement by real-time calculation of a distance between a customer's copper line and a promotion target point.

Fifth, the present invention can provide advertisement and promotional service through the drones, thereby inducing the interest of the customer and minimizing the rejection of the promotion.

The effects obtained by the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those skilled in the art from the following description will be.

BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and, together with the description, serve to explain the principles of the invention. It is to be understood, however, that the technical features of the present invention are not limited to the specific drawings, and the features disclosed in the drawings may be combined with each other to constitute a new embodiment.
1 is a configuration diagram of an advertisement service providing system using a digital signage drones according to an embodiment of the present invention.
2 is a block diagram for explaining an internal configuration of a drones according to an embodiment of the present invention.
3 is a scenario for providing an advertisement service using a digital signage drones according to an embodiment of the present invention.
4 is a scenario for providing an advertisement service using a digital signage drones according to another embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an apparatus and various methods to which embodiments of the present invention are applied will be described in detail with reference to the drawings. The suffix "module" and " part "for the components used in the following description are given or mixed in consideration of ease of specification, and do not have their own meaning or role.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. That is, within the scope of the present invention, all of the components may be selectively coupled to one or more of them. In addition, although all of the components may be implemented as one independent hardware, some or all of the components may be selectively combined to perform a part or all of the functions in one or a plurality of hardware. As shown in FIG. The codes and code segments constituting the computer program may be easily deduced by those skilled in the art. Such a computer program can be stored in a computer-readable storage medium, readable and executed by a computer, thereby realizing an embodiment of the present invention. As the storage medium of the computer program, a magnetic recording medium, an optical recording medium, a carrier wave medium, or the like may be included.

It is also to be understood that the terms such as " comprises, "" comprising," or "having ", as used herein, mean that a component can be implanted unless specifically stated to the contrary. But should be construed as including other elements. All terms, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. Commonly used terms, such as predefined terms, should be interpreted to be consistent with the contextual meanings of the related art, and are not to be construed as ideal or overly formal, unless expressly defined to the contrary.

In describing the components of the present invention, terms such as first, second, A, B, (a), and (b) may be used. These terms are intended to distinguish the constituent elements from other constituent elements, and the terms do not limit the nature, order or order of the constituent elements. When a component is described as being "connected", "coupled", or "connected" to another component, the component may be directly connected to or connected to the other component, It should be understood that an element may be "connected," "coupled," or "connected."

1 is a configuration diagram of an advertisement service providing system using a digital signage drones according to an embodiment of the present invention.

1, the advertisement service providing system may include a terminal 10, a wireless network 20, an advertisement server 30, a drones 40, a GPS satellite 50, and the like.

The advertiser can receive advertisement information, advertising area information, flight route information, advertisement time zone information, advertisement text, drones to be used for advertising and promotional activities through advertisement and promotion application installed in the terminal 10, For convenience of explanation, it is possible to set at least one of the information that can be set through the advertisement and the promotional application is called advertisement setting information. Here, the dron identification information is information for identifying which drones will be used for advertisement and promotional activities when a plurality of drones controlled by the advertiser are used. Thereafter, the advertiser can transmit the advertisement setting information to the advertisement server 30 through the wireless network 20 through the advertisement and the predetermined menu selection on the advertisement.

Subsequently, the advertisement server 30 may transmit the received advertisement setting information to the drones 40 via the wireless network 40. The drones 40 perform advertisement and promotional activities based on the received advertisement setting information. Here, the drones 40 can perform advertisement and promotional activities in a corresponding area by using display means such as a beam projector and a light board.

The advertisement terminal 10 of the advertiser according to another embodiment of the present invention can receive advertisement setting information through the wireless network 20 without passing through the advertisement server 30, And transmits the advertisement setting information to the advertisement setting unit 40. [

In addition, the advertiser may directly control the operation of the drone 40 through the advertisement and the promotion application. At this time, the advertiser terminal 10 may receive an image or an image photographed by the drones 40 in real time, and may display the received image or image on the screen. Also, the advertiser terminal 10 may receive position information for identifying the position of the real-time photographed image or image on the flight path from the dragon 40 and display the received information on the screen.

At this time, when a specific customer included in the photographed image or image is selected as an advertisement target customer by the advertiser, the advertiser terminal 10 generates a predetermined control signal to perform a customized advertisement and a promotional activity with respect to the selected customer, 40). It should be noted that the control signal may be transmitted to the advertisement server 30 through the wireless network 20 and may be transmitted to the corresponding drones 40 by the advertisement server 30.

The drone 40 may generate a customized advertisement message for a specific customer in the area based on the received advertisement setting information, and then perform advertising and promotional activities using the provided output means. Here, the output means may include a beam project, an LED display board, a speaker, and the like provided on the drones 40. The advertising message output by the beam project may be displayed on the road along the line of the customer to be advertised. Also, the advertisement message outputted through the output means can be changed dynamically based on the distance between the advertisement target customer and the advertisement target shop.

In addition, the drones 40 may confirm whether or not the advertisement target customer enters the advertisement target store, generate a predetermined promotion report signal including the confirmation result, and transmit the generated promotion notice signal to the advertisement server 30. The advertisement server 30 may collect the sales promotion statistics information of the corresponding drones 40 using the sales promotion report signal and transmit the collected sales promotion statistics information to the advertiser terminal 10.

The advertiser can maximize the promotional effect by monitoring the promotional activity statistics information received at the terminal 10 and changing the advertisement setting information when necessary.

The drones 40 according to the present invention can receive the positioning signals from the GPS satellites 50 to confirm their current position and move to the advertisement target area to perform advertisement and promotional activities. That is, the drone 40 can move along the flight path included in the advertisement setting information by using the positioning signal.

Also, the drones 40 may fly along the flight path set by the advertiser to perform advertisement and promotional activities to an unspecified number of persons.

In addition, the drones 40 may perform customized advertising and promotional activities along the lines of the advertising target customer selected by the advertiser.

Also, the drones 40 can perform advertisement and promotional activities within the advertisement target area only by the advertiser during the setting time period.

If the remaining amount of the battery is lower than the reference value during the advertisement and promotional activities, the drones 40 may move to the predetermined wireless charging and charge the battery. Thereafter, when the battery charge is equal to or higher than the reference value, the drone 40 can resume the previously performed advertisement and promotional activities.

The advertiser terminal 10 according to the present invention may include a smart phone, a laptop, a desktop, etc., and some advertiser terminals 10 may access or communicate with the advertisement server 30 via a wired / wireless Internet network .

The wireless network 20 according to the present invention may include a Wideband Code Division Multiple Access (WCDMA) network, a Long Term Evolution (LTE) network, an LTE-A network, a Wi-Fi network, have.

The advertiser terminal 10 according to another embodiment of the present invention may directly communicate with the drones 40 via the common radio frequency band without passing through the wireless network 20. [ In this case, the advertiser can directly drive the drone 40 or control the operation of the drone 40 by using a predetermined advertisement and a promotional application installed in the terminal 10.

2 is a block diagram for explaining an internal configuration of a drones according to an embodiment of the present invention.

2, the drone 40 includes a control unit 201, a wireless communication unit 210, an image analysis unit 220, an advertisement message generation unit 230, a flight control unit 240, a driving module 241, And may include at least one of a control unit 250, a storage unit 260, an output unit 270, a distance calculation unit 280, and a power supply unit 290. The components shown in FIG. 2 are not essential, so that a drone 40 having more or fewer components may be implemented.

Hereinafter, the components will be described in detail.

The wireless communication unit 210 is a module that provides a wireless communication function between the drones 40 and an external device and can be used for communication with the advertiser terminal 10 and the advertisement server 30 for controlling the drones 40. [ for teeth. The wireless communication unit 210 includes a mobile communication module that enables connection to the wireless network 20, a wireless Internet module that enables connection to a wireless Internet network, a short range communication module that enables a wireless local area communication connection, And a Global Positioning System (GPS) receiving module for positioning the current position of the mobile terminal 40.

The mobile communication module transmits / receives radio signals to / from a base station, a repeater, a repeater, a femtocell, and a radio remote head (RRH) through a wireless interface of a mobile communication network. Here, the wireless signal may include various types of data signals for transmission and reception of voice and video call signals, text / multimedia messages, various control signals, and the like.

The wireless Internet module refers to a transmission / reception module for wireless Internet access, and the wireless Internet module can be built in the drone 40 or can be enclosed through a predetermined interface terminal. WLAN (Wireless LAN) (Wi-Fi), Wibro (Wireless Broadband), Wimax (World Interoperability for Microwave Access) and the like can be used as wireless Internet technologies.

The short-range communication module is a module for short-range communication. Bluetooth, radio frequency identification (RFID), infrared data association (IrDA), UltraWideband (UWB), ZigBee, and common frequency communication can be used as the short distance communication technology. The drones 40 according to the present invention may also communicate directly with the advertiser terminal 10 via a local area communication connection.

The GPS receiving module is a module for confirming or acquiring location information of the drones 40 using signals received through the GPS satellites 50. [

The image analyzing unit 220 analyzes the image captured through the camera 253 provided in the drones 40 and performs a function of identifying an advertisement target customer selected by the advertiser. For example, the image analysis unit 220 may be equipped with a face recognition function, and recognizes the face of the customer included in the captured image of the camera 253 and compares the face of the customer with the advertisement target customer selected by the advertiser Thereby performing the function of identifying the same. For this purpose, the advertiser terminal 10 may capture the face of a particular customer selected by the advertiser, and deliver the captured face image to the drones 40 via the wireless network 20.

In addition, the image analyzer 220 may perform a function of identifying a corresponding customer on the captured image of the camera 253 based on the advertisement target customer profile set by the advertiser. For example, when the advertisement target customer profile is "20's female ", the image analyzer 200 can analyze images captured by the camera 253 and identify whether there are twenties in the area.

The advertisement message generating unit 230 generates an advertisement image, an advertisement video, a promotional announcement character string, an advertisement voice, etc. to be output through the output unit 270. Here, the generated advertisement image, the advertisement image, and the promotional announcement character string may be output through the beam project and / or LED display board provided in the drone 40. [ On the other hand, the advertisement voice can be outputted through the speaker provided in the drones 40. [

The advertisement message generating unit 230 may adaptively generate advertisement messages according to the change of the circulation of the advertisement target customer, the distance remaining from the drones 40 to the advertisement shop, and the like. For example, when a moving line of a customer to be advertised moves away from an advertisement target store, the advertisement message generating unit 230 may adaptively generate an advertisement message for causing a purchase and visit impulse of the corresponding customer. For example, if the advertised customer is away from the advertised store, a commercial message may be printed informing that the special offer is provided at the store visit.

The flight control unit 240 controls the driving speed of the drones 40 and the direction of the drones 40 by controlling the driving module 241 according to a control signal of the control unit 201. [ In addition, the flight control module 240 can control the driving module 241 to maintain the distance between the drones 40 and the customer to be advertised.

The drive module 241 may include at least one propeller, an electric motor for driving the propeller, a power supply line for supplying power to the electric motor, and the like. In general, the number of propellers mounted on the drone 40 may vary depending on the shape and configuration of the drone 40, but it is preferable that the number of the propellers is at least four or more in order to maintain a stable balance and maintain a smooth direction.

The camera control unit 250 can control driving of at least one camera 253 and a flash 251 for night-time shooting. In addition, the camera controller 250 controls the driving motor connected to one side of the camera 253 to control the photographing direction and angle of the camera 253. In addition, the camera controller 250 may control the zoom function of the camera 253. For example, when the face recognition for the customer to be advertised is required, the camera control unit 250 may control the zoom function to photograph a closer image.

The camera control unit 250 may store the photographed moving images or snapshots in the storage unit 260. Here, the stored moving images and snapshots can be transmitted to the advertiser terminal 10 through the wireless network 20. [

The storage unit 260 stores moving picture and snapshot captured by the camera 253, connection information to the advertiser terminal 10 and the advertisement server 30, various parameter information necessary for driving and controlling the drones 40 The advertisement setting information, and software information necessary for driving the drones 40, the advertisement image generated by the advertisement message generating unit 230, the advertisement image, the advertisement string, the advertisement sound, and the like.

The storage unit 260 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory) (Random Access Memory), SRAM (Static Random Access Memory), ROM (Read Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM A disk, and / or an optical disk.

The drones 40 according to another embodiment of the present invention may receive advertisement contents such as advertisement images, advertisement images, advertisement strings, and advertisement sounds to be used for advertisement and promotion from the advertisement server 30. At this time, the advertiser may access the advertisement server 30 through his / her terminal 10 to set various advertisement contents to be used for advertisement and promotion.

The output unit 270 outputs the advertisement content generated by the advertisement message generation unit 230 using the corresponding output means. Here, the output means may include a beam project, an LED electric sign board, a speaker, and the like. In particular, in the case of a beam project, direct transmission may be used or a reflector may be used. In the case of using the reflector, a predetermined driving motor for adjusting the reflection angle of the reflecting mirror according to the movement of the drones 40 and the separation distance from the target of the advertisement can be provided.

The distance calculating unit 280 may be equipped with a distance measuring sensor that calculates a distance between the drones 40 and the target customer. Here, the distance measuring sensor can calculate the distance by using any one of infrared rays and ultrasonic waves.

The flight control module 240 controls the driving module 241 according to the distance calculated by the distance calculating unit 280 so that the distance between the drones 40 and the advertisement target customers can be kept constant.

Also, the distance calculating unit 230 may calculate the distance between the advertisement shop included in the advertisement setting information and the drones 40 in flight. In this case, the promotional announcement message may be dynamically changed based on the remaining distance from the drones in flight to the advertisement shop. For example, if the distance between the advertised store and the dron 40 is 50 meters, the promotional announcement message may be "Cool noodle bowl! On the other hand, if the drones 40 are within 10 meters of the target store, the promotional message may be changed to "10m freezing cold, free for today!"

The power supply unit 290 is a module for supplying power necessary for driving the drone 40, and may be provided with a solar heat collecting plate or the like to charge the internal battery. The power supply unit 290 may include a wireless charging unit of a resonance type and may transmit a wireless signal of a predetermined frequency band, that is, a wireless signal of a resonance frequency band, to the wireless charging unit, the advertiser terminal 10, Upon receipt from a transmitting device - including, for example, a satellite or base station, etc., a DC current may be generated through the rectifier to charge the internal battery.

Of course, the power supply module 290 may be charged with the internal battery by receiving external power through the mounted power plug.

The control unit 201 controls the overall operation of the drones 40 and controls the lower modules of the drones 40 according to the control signals received from the external devices or controls the internally generated information to be transmitted to the external devices Can be performed.

3 is a scenario for providing an advertisement service using a digital signage drones according to an embodiment of the present invention.

3 shows a user interface screen for inputting advertisement setting information in the advertiser terminal 10. As shown in FIG.

3, the advertiser may select a flight path 310, a flight time zone 320, and a corresponding flight path per unit time of the drones 40 on a predetermined advertisement and promotion application screen 300 provided in the terminal 10 The time to travel once, that is, the round trip time 330, the advertisement target customer profile 340, and the like can be set.

Here, the advertisement target customer profile 340 may include the sex, age range, clothes color, etc. of the target customer.

4 is a scenario for providing an advertisement service using a digital signage drones according to another embodiment of the present invention.

4 shows an advertisement target customer selection screen for receiving an advertisement target customer from an advertiser based on an image captured by the drones 40 in the advertiser terminal 10. [

As shown in FIG. 4, the advertiser terminal 10 displays the real-time photographed image 410 on one side of the advertisement target customer selection screen 400 when an image captured in real time by the drones 40 is received. At this time, the advertiser touches the advertisement target customer among the customers displayed on the displayed real-time captured image 410 and then touches the OK button 430 to control the drones 40 to perform advertisement and promotional activities only for the selected customer can do.

At this time, the face image of the advertisement target customer selected by the advertiser can be captured from the photographed image 410, and then transmitted to the drone 40 through the wireless network 20. [

The drones 40 can identify only the target customer on the captured image of the face and the image taken through the camera using the mounted face recognition means. Thereafter, the user can move to the location where the identified advertisement target customer exists, and output the advertisement message.

Further, one side of the advertisement target customer selection screen 400 may further display the location information of the drone for identifying where the image displayed on the screen is photographed.

It will be apparent to those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. Accordingly, the above description should not be construed in a limiting sense in all respects and should be considered illustrative. The scope of the present invention should be determined by rational interpretation of the appended claims, and all changes within the scope of equivalents of the present invention are included in the scope of the present invention.

Advertiser terminal: 10 wireless network: 20
Ad server: 30 drones: 40
GPS satellite: 50 Internet network: 60
Wireless communication part: 210 Image analysis part: 220
Advertisement message generation unit: 230 flight control unit: 240
Camera control part: 250 Output part: 270
Distance calculation part: 280

Claims (34)

A method for providing an advertisement service in a drones,
Receiving advertisement setting information through a wireless network;
Generating an advertisement message based on the advertisement setting information; And
Outputting the created advertisement message using an output means
Wherein the advertisement message is moved along a flight path included in the advertisement setting information and outputs the generated advertisement message. The method according to claim 1,
Wherein the advertisement setting information further includes flight time zone information, wherein the advertisement message is output only during the flight time zone. The method according to claim 1,
Wherein the advertisement setting information further includes advertisement target customer profile information, wherein the generated advertisement message is output only to a customer corresponding to the advertisement target customer profile. The method of claim 3,
Wherein the advertisement target customer profile includes at least one of gender information, age information, and costume information. The method according to claim 1,
Wherein the advertisement setting information further includes round trip time information indicating a time required for one round trip of the flight path, wherein the advertisement setting information is a round trip time Delivery method. The method according to claim 1,
Further comprising the step of transmitting an image picked up through a camera provided on the drones on the flight path to a predetermined terminal through the wireless network. The method according to claim 6,
Wherein the captured image is displayed on the predetermined terminal and a customized advertisement message corresponding to the selected specific customer is generated and output when a specific customer among the customers included in the displayed image is selected. 8. The method of claim 7,
And the generated customized advertisement message is outputted through the output means while maintaining the predetermined distance between the selected specific customer and the drones. 8. The method of claim 7,
Wherein the selected specific customer is identified using face recognition means provided on the drones. The method according to claim 1,
Wherein the advertisement setting information further includes advertisement target shop information, wherein information on a distance and a direction from the flying dron to the advertisement target store and a promotion information message of the advertisement target store are included in the advertisement message, A method of providing an advertisement service. 11. The method of claim 10,
Wherein the promotional announcement message is changed based on a remaining distance from the drones in flight to the advertisement shop. The method according to claim 1,
Wherein the output means includes at least one of a beam projector, an LCD electronic sign, and a speaker. 13. The method of claim 12,
Wherein the advertising message output by the beam projector is displayed on a road surface on the flight path. The method according to claim 1,
Wherein the wireless network comprises at least one of a mobile communication network, a local area network, a wireless Internet network, and a public wireless communication network. 15. The method of claim 14,
Wherein the mobile communication network comprises at least one of a Wideband Code Division Multiple Access (WCDMA) network, a Long Term Evolution (LTE) network and an LTE-A network. A computer-readable recording medium having recorded thereon a program for executing the method according to any one of claims 1 to 15. In the drones provided with the advertisement service,
Means for receiving advertisement setting information via a wireless network;
Means for generating an advertisement message based on the advertisement setting information; And
Means for outputting the generated advertisement message
Wherein the advertisement information is moved along a flight path included in the advertisement setting information and output using the beam projector provided with the generated advertisement message. 18. The method of claim 17,
Wherein the advertisement setting information further includes flight time zone information, and controls the advertisement message to be output only during the flight time zone. 18. The method of claim 17,
Wherein the advertisement setting information further includes advertisement target customer profile information, and controls the generated advertisement message to be output only to a customer corresponding to the advertisement target customer profile. 18. The method of claim 17,
Wherein the advertisement setting information further includes round trip time information indicating a time required for one round trip of the flight path, wherein the advertisement setting information is one time moved within the round trip time to control the output of the advertisement message, drone. 18. The method of claim 17,
Wherein the drones further comprise means for photographing using the provided camera, wherein the dron transmits an image captured on the flight path and position information corresponding to the photographed image to a predetermined terminal through the wireless network. 22. The method of claim 21,
And the positional information corresponding to the sensed image and the photographed image is displayed on the predetermined terminal. When a specific customer among the customers included in the displayed image is selected by the terminal user, A drones that generate and output tailored ad messages. 23. The method of claim 22,
Further comprising: distance calculating means for calculating a distance between the selected specific customer and the flying drones, wherein the dron is maintained at a predetermined distance from the selected specific customer and outputs the generated customized advertisement message. 23. The method of claim 22,
Receiving a captured face image corresponding to the selected specific customer from the terminal, identifying a customer corresponding to the captured face image on the image captured through the camera, and outputting the customized advertisement message to the identified customer The drones. 18. The method of claim 17,
Wherein the advertisement setting information further includes advertisement target store information, wherein information on a distance and a direction from the flying dron to the advertisement target store and a promotion information message of the advertisement target store are included in the advertisement message and output The drones. 26. The method of claim 25,
And controls the promotional announcement message to be changed based on a remaining distance from the flying dron to the advertisement shop. 18. The method of claim 17,
Wherein the advertisement message is output using at least one of an LCD electronic signboard and a speaker provided in the drones. 18. The method of claim 17,
And the advertisement message output by the beam projector is displayed on a road surface on the flight path. 18. The method of claim 17,
Wherein the dron comprises a reflector, the angle of the beam output by the beam projector being adjusted using the reflector. An advertisement service providing system,
Wireless network;
A terminal for transmitting advertisement setting information inputted through a predetermined advertisement and a promotion application through the wireless network; And
A drones for receiving the advertisement setting information through the wireless network and outputting the advertisement message corresponding to the received advertisement setting information by using an output means
Wherein the drones move along a flight path included in the advertisement setting information and output the advertisement message. 31. The method of claim 30,
An advertisement server receiving and storing the advertisement setting information from the terminal and transmitting the advertisement setting information to the predetermined drones corresponding to the terminal; And
GPS satellites providing positioning signals
Wherein the drones move along the flight path using the positioning signal. 32. The method of claim 31,
Wherein the advertisement setting information includes at least one of flight path information, advertisement target customer information, flight time zone information, round trip time information required for one round trip of the flight path, and advertisement shop information. 33. The method of claim 32,
Wherein the drones confirm whether the advertisement target customer enters the advertisement shop and send a predetermined promotion notification signal including the confirmation result to the advertisement server, And collecting the sales information of the drones and transmitting the information to the terminal. 32. The method of claim 31,
Wherein the drones move to a predetermined wireless charging and perform wireless charging when the remaining battery condition is below a reference value.

Images