KR20220012476A - Method for providing platform advertisement service and apparatus and system therefor - Google Patents

Abstract

The present invention relates to a method of providing a paid advertisement service on a platform and a device and a system thereof. According to an embodiment of the present invention, a method of providing a platform paid advertisement service in an advertisement server interworking with an advertisement terminal disposed on a platform through a communication network includes the steps of: receiving selection information about an advertisement target area, the platform within the advertisement target area, and an advertisement display space within the platform from an advertiser terminal through a predetermined user interface screen; receiving advertisement period information from the advertiser terminal through the screen; calculating a fee for a user-selected advertisement service product by applying a rate corresponding to the input information; and receiving advertising content upload, when payment of the fee is completed.

Description

Method for providing platform advertisement service and apparatus and system therefor

The present invention relates to a platform paid advertisement service, and more particularly, to a platform paid advertisement service providing technology capable of providing various advertisement contents at a reasonable rate through linkage between a platform advertisement terminal and a platform advertisement server.

Recently, various advertisement services have been provided to attract consumers' attention by using various digital contents.

In addition to the traditional advertising methods using broadcast media such as TV or radio, push advertisements for mobile terminals, e-mail advertisements, YouTube advertisements, etc. are being actively used in recent years.

Recently, digital signage is being used as a new outdoor advertising method in various places such as subway stations, away from the traditional outdoor advertising method using signboards or large screens.

Digital signage has the advantage of being able to provide various information to users by not only outputting advertisement content but also having an interactive function.

According to Nielsen, 71% of digital billboard viewers report that they think 'digital billboards stand out more than online advertising'. Because digital signage can more easily attract customers' attention, advertisers' interest is shifting from the existing outdoor advertising platform to the digital outdoor advertising platform.

An object of the present invention is to provide a method for providing a platform paid advertisement service, and an apparatus and system for the same.

Another object of the present invention is to provide a method for providing a platform paid advertisement service capable of providing a customized platform advertisement service at a reasonable rate, and an apparatus and system for the same.

Another object of the present invention is to provide a platform paid advertisement service capable of providing a platform paid advertisement service at a reasonable rate by updating the real-time rate by calculating the advertisement exposure index for each time zone of the platform through interworking of the platform advertisement terminal and the platform advertisement server. It is to provide a method and an apparatus and system for the same.

The technical problems of the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the following description.

According to an embodiment of the present invention, a method for providing a platform paid advertisement service in an advertisement server that is interlocked with an advertisement terminal disposed on a platform through a communication network is provided from an advertiser terminal through a predetermined user interface screen, an advertisement target area, and a platform within the advertisement target area. and receiving selection information on the advertisement display space in the platform; receiving advertisement period information from the advertiser terminal through the screen; The method may include calculating , and when the payment of the fee is completed, uploading advertisement content. In an embodiment, the method may include driving a shopping cart timer according to selection of a shopping cart button displayed on the screen and the advertisement service product to the advertiser terminal, and automatically canceling the preemption when the shopping cart timer expires. .

In an embodiment, the method includes receiving a boarding/alighting person report signal including platform identification information, current date/day/time information, and boarding/alighting person counting information from the advertisement terminal, and adding to the boarding/alighting person reporting signal Calculating the advertisement exposure index for each date/day/time zone of the corresponding platform based on the step and updating the rate for each date/day/period of the platform based on the advertisement exposure index; The fee may be calculated according to the applied rate.

In an embodiment, the method includes the steps of identifying the advertisement service product for which the advertisement period has expired, identifying a platform and a ground corresponding to the identified advertisement service product, and using the advertisement terminal corresponding to the identified platform The method further comprises transmitting an advertisement output stop request signal including a page identifier corresponding to the identified page, wherein the advertisement terminal stops outputting advertisements through the display corresponding to the page identifier according to the advertisement output stop request signal. can do it

In an embodiment, the display may include at least one of an LCD screen, an LED screen, an OLED, a QLED, a PDP, a 3D hologram output device, and a beam advertisement output device.

In an embodiment, the method may further include transmitting an advertisement output request signal including a ground identifier corresponding to the selected ground and the advertisement content to the advertisement terminal corresponding to the selected platform.

According to another embodiment of the present invention, a method for providing a platform paid advertisement service in an advertisement terminal disposed on a platform interworking with an external device through a communication network includes the steps of receiving an advertisement output request signal including a page identifier and advertisement content from an advertisement server and identifying a display corresponding to the floor identifier and outputting the advertisement content through the identified display, wherein the platform includes a plurality of floors provided with display means capable of displaying digital advertisements, The advertisement contents may include at least one of image advertisement contents, video advertisement contents, hologram advertisement contents, floor beam advertisement contents, and interactive advertisement contents.

In an embodiment, the method includes the steps of identifying a vehicle entering a platform based on bus arrival information received from a bus information providing server, driving a camera provided when the vehicle entry is confirmed, and analyzing an image captured by the camera Counting the number of people getting on/off at the platform and transmitting a boarding/alighting person report signal including platform identification information, current time information, and boarding/alighting person counting information to the advertisement server, the advertisement server may calculate an advertisement exposure index for each time zone of the platform based on the boarding/alighting personnel report signal, and the rate for each time zone of the platform may be updated based on the advertisement exposure index.

In an embodiment, the method includes the steps of: identifying a vehicle entering a platform based on bus arrival information received from a bus information providing server; and transmitting a boarding/alighting person reporting signal including platform identification information, current time information, and boarding/alighting person counting information to the advertisement server, wherein the advertisement server receives the boarding/alighting person reporting signal based on the The advertisement exposure index for each time of the platform may be calculated, and the rate for each time of the platform may be updated based on the advertisement exposure index.

In an embodiment, the display means may include at least one of an LCD screen, an LED screen, an OLED, a QLED, a PDP, a 3D hologram output device, and a beam advertisement output device.

In an embodiment, the method includes receiving an advertisement output stop request signal including the space identifier from the advertisement server and stopping advertisement output through a display means corresponding to the space identifier included in the advertisement output stop request signal and the advertisement output stop request signal may be received when an advertisement period set in response to the page identifier has expired.

A platform paid advertisement service providing system according to another embodiment of the present invention receives a selection from an advertiser through a user interface screen, a platform to which advertisement content is to be output, a floor space of the platform, and an advertisement period, and determines a rate, and the rate is applied to the determined rate. When the payment of the calculated fare is completed, an advertisement server for uploading and storing advertisement contents and an advertisement terminal disposed on the platform to obtain boarding/exit counting information upon confirmation of vehicle entry to the platform and transmitting it to the advertisement server and, the advertisement server may calculate an advertisement exposure index based on the counting information of the boarding/alighting persons, and update the rate of the platform based on the advertisement exposure index.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention belongs from the description below. will be able

The present invention has the advantage of providing a method for providing a platform paid advertisement service, and an apparatus and system for the same.

In addition, the present invention has the advantage of maximizing advertisement effect and customer satisfaction by providing a customer-customized platform paid advertisement service at a reasonable rate.

In addition, the present invention provides a platform paid advertisement service providing method capable of providing a platform paid advertisement service at a reasonable rate by updating the real-time rate by calculating the advertisement exposure index by time of the platform through interlocking of the platform advertisement terminal and the platform advertisement server, and There is an advantage in providing an apparatus and a system therefor.

In addition, the present invention has the advantage of being able to control the output of advertisement contents remotely through a desired display means on various surfaces of the platform through interworking with the server.

In addition, various effects directly or indirectly identified through this document may be provided.

1 is a view for explaining a platform advertisement system according to an embodiment of the present invention.
2 is a block diagram illustrating the structure of a platform advertisement terminal according to an embodiment of the present invention.
3 is a block diagram for explaining the structure of a platform advertisement server according to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing a platform paid advertisement service in the platform advertisement server according to an embodiment of the present invention.
5 is a flowchart illustrating a method of providing a platform paid advertisement service in a platform advertisement terminal according to an embodiment of the present invention.
6 is a flowchart illustrating a method of providing a platform paid advertisement service in an advertisement terminal according to another embodiment of the present invention.
7 is a flowchart illustrating a method of providing a platform paid advertisement service in an advertisement terminal according to another embodiment of the present invention.
8 is a flowchart illustrating a fee calculation procedure in a platform advertisement system according to an embodiment of the present invention.
9 is a flowchart illustrating a fee calculation procedure in a platform paid advertisement system according to another embodiment of the present invention.

Hereinafter, some embodiments of the present invention will be described in detail with reference to exemplary drawings. In adding reference numerals to the components of each drawing, it should be noted that the same components are given the same reference numerals as much as possible even though they are indicated on different drawings. In addition, in describing the embodiment of the present invention, if it is determined that a detailed description of a related known configuration or function interferes with the understanding of the embodiment of the present invention, the detailed description thereof will be omitted.

In describing the components of the embodiment of the present invention, terms such as first, second, A, B, (a), (b), etc. may be used. These terms are only for distinguishing the elements from other elements, and the essence, order, or order of the elements are not limited by the terms. In addition, unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which the present invention belongs. Terms such as those defined in a commonly used dictionary should be interpreted as having a meaning consistent with the meaning in the context of the related art, and should not be interpreted in an ideal or excessively formal meaning unless explicitly defined in the present application. does not

Hereinafter, embodiments of the present invention will be described in detail with reference to FIGS. 1 to 9 .

1 is a view for explaining a platform pay advertisement system according to an embodiment of the present invention.

Referring to FIG. 1 , the platform paid advertisement system 100 includes a platform advertisement terminal 10 , a bus information providing server 20 , a platform advertisement server 30 , a manager terminal 40 , an advertiser terminal 50 , and a vehicle terminal. (60), the communication network 70, and may be configured to include at least one of the display (80).

The platform advertisement terminal 10 may be disposed on one side of the platform to output advertisement content to various displays 80 provided in the platform.

For example, the display 80 is an LCD screen, LED screen, OLED, QLED, PDP, 3D hologram output device - for example, a 3D hologram fan -, a beam advertisement output device - for example, a floor lighting advertising device - etc. It may include, but is not limited to.

The platform may be provided with a plurality of surfaces on which advertisement content can be displayed and output.

As an example, the advertisement content may include, but is not limited to, an image advertisement, a video advertisement, a hologram advertisement, an interactive advertisement, and the like, and a printed advertisement may be attached to the ground of the platform.

The types and sizes of advertisement content that may be displayed for each platform floor may be different.

The platform advertisement terminal 10 may receive advertisement content corresponding to the corresponding page from the platform advertisement server 30 through the communication network 70 , but this is only one embodiment, and the printed advertisement is It can also be attached directly to the ground.

The platform advertisement terminal 10 may check the number of people getting on/off when the vehicle enters/exits, and transmits the confirmation result to the platform advertisement server 30 .

The platform advertisement terminal 10 may identify the number of people waiting for the platform at a predetermined time period, and transmit the identification result to the platform advertisement server 30 .

In an embodiment, the platform advertisement terminal 10 may obtain information about the number of people getting on/off from the vehicle terminal 60 provided in the vehicle when entering/exiting the vehicle.

In another embodiment, the platform advertisement terminal 10 may calculate the number of people getting on/off by analyzing an image captured by a camera provided when entering/exiting a vehicle.

In another embodiment, the platform advertisement terminal 10 may drive a camera at a predetermined time period and calculate the number of people waiting at the platform by analyzing the captured camera image.

As another embodiment, the platform advertisement terminal 10 may calculate the floating population passing around the platform for each time period based on camera-captured image analysis and/or various sensors (eg, infrared sensor, etc.).

The platform advertisement terminal 10 and the vehicle terminal 60 may communicate with the platform advertisement terminal 10 through short-range wireless communication, but this is only one embodiment, and the platform advertisement terminal according to another embodiment ( 10 ) and the vehicle terminal 60 may exchange information through the communication network 70 .

Short-range wireless communication may include Bluetooth communication, UWB (Ultra WideBand) communication, Wi-Fi communication, RFID communication, ITU-T, ETSI, M2M (Machine to Machine) communication defined in 3GPP standards, etc., but is not limited thereto. .

The platform advertisement terminal 10 may change or remove advertisement content output for each page according to a control signal from the platform advertisement server 30 .

The platform advertisement terminal 10 may block (or shut down) the output of advertisement content in a specific time period according to the setting of the platform advertisement server 30 .

The bus information providing server 20 may transmit real-time bus operation information to the platform advertisement terminal 10 . The platform advertisement terminal 10 may count the number of people getting on/off by driving a camera provided when checking a bus entering the platform based on real-time bus operation information received from the bus information providing server 20 .

The platform advertisement server 30 may transmit advertisement content requested by the advertiser of the corresponding platform advertisement terminal 10 according to a request by the advertiser terminal 50 .

The advertiser terminal 50 selects an advertisement target area through a web screen or an app screen provided by the platform advertisement server 30, selects a platform within the selected advertisement target area, and selects the ground on which the advertisement content in the selected platform is to be displayed You can choose.

The advertiser terminal 50 may upload advertisement content to be displayed on the selected page to the platform advertisement server 30 .

The manager may access the platform advertisement server 30 in the manager mode through his/her terminal 40 to add/update/delete advertisement target area information, platform information, platform ground information, and the like.

The platform advertisement server 30 may determine the advertisement service rate class based on the boarding/alighting person counting information and/or platform waiting person information and/or floating population around the platform received from the platform advertisement terminal 10 .

For example, as the number of passengers on/off and waiting for a unit time increases, the advertisement service rate level may increase.

The platform advertisement server 30 may establish an advertisement service rate rating for each region/platform/time zone based on the statistics of the number of getting on/off by time zone and/or the number of waiting people and/or the floating demographics around the platform.

The platform advertisement server 30 may provide the advertiser terminal 50 with history information regarding advertisement content posted in the past for each platform floor.

The communication network 70 may include a wired communication network and/or a wireless communication network. For example, the wired communication network may include a dedicated communication network, the Internet network, and the like, and the wireless communication network may include a Long Term Evolution (LTE) network, a 5G New Radio (NR) network, and the like, but is not limited thereto.

Some platforms may not be equipped with the display 80 for outputting advertisements. The corresponding platform may be attached to the corresponding ground of the platform after advertisement content selected and paid for through a web screen provided by the platform advertisement server 30 is printed.

2 is a block diagram illustrating the structure of a platform advertisement terminal according to an embodiment of the present invention.

Referring to FIG. 2 , the platform advertisement terminal 10 includes at least one of a display control unit 210 , a processor 220 , a camera 230 , a sensing unit 240 , a first communication unit 250 , and a second communication unit 260 . It may include one.

The display control unit 210 is a LCD screen, LED screen, OLED, QLED, PDP, 3D hologram output device-for example, a 3D hologram fan-, a beam advertisement output device- For example, it is possible to control at least one of the floor lighting advertisement device.

The processor 220 may control the overall operation and input/output of the platform advertisement terminal 10 .

Detailed operations of the processor 220 will become clearer through the description of the drawings to be described later.

The camera 230 may be disposed on one side of the platform to capture an image around the platform. A plurality of cameras may be mounted around the platform.

The image captured by the camera 230 may be used for the purpose of identifying the people waiting at the platform, the bus getting on/off, and the floating population around the platform, but is not limited thereto.

The camera 230 may start driving when the bus approaches the platform according to a control signal from the processor 220 , and may stop driving when the bus leaves the platform.

The sensing unit 240 may be disposed on one side of the platform to detect a moving object around the platform, including, for example, a person, a vehicle, a bicycle, and the like.

For example, the sensing unit 240 may include a laser sensor, a lidar sensor, an infrared sensor, an ultrasonic sensor, and the like, but is not limited thereto.

The camera 230 may photograph an image for identifying the number of people waiting at the platform, the number of people getting on/off the bus, and the floating population around the platform in cooperation with the sensing unit 240 .

The first communication unit 250 may exchange information with an external device through the communication network 70 .

The second communication unit 250 may communicate with the vehicle terminal 70 through short-range wireless communication.

The processor 220 may control the advertisement content to be output only when there is a floating population in the platform or around the platform, and through this, unnecessary power consumption may be prevented.

The processor 220 may analyze the image captured by the camera 230 to identify and/or recognize the customer's motion (gesture), the customer's facial expression, gaze direction, gender, age group, fashion type, and the like.

The processor 220 may transmit the identified or recognized result to the platform advertisement server 30 through the first communication unit 250 .

The platform advertisement server 30 may calculate an advertisement effect for each advertisement content based on the identified and/or recognized various information.

The platform advertisement server 30 may transmit the advertisement effect calculated for each floor to the corresponding advertiser terminal 50 .

3 is a block diagram for explaining the structure of a platform advertisement server according to an embodiment of the present invention.

Referring to FIG. 3 , the platform advertisement server 30 includes a database 310 , a processor 320 , a rate determination unit 330 , a rate calculation unit 340 , an advertisement content management unit 350 , a platform management unit 360 , It may be configured to include a user interface providing unit 370 , a notification unit 380 , an authentication unit 390 , and a communication unit 395 .

The database 310 may maintain information about the advertisement target area, platform information for each area targeted for advertisement service, ground layout information for each platform, usage status information for each ground, advertisement content information, shopping cart information, rate information, authentication information, and the like. .

The processor 320 may control the overall operation and input/output of the platform advertisement server 30 .

The detailed operation of the processor 320 will become clearer through the description of the drawings to be described later.

The rate determining unit 330 may determine a rate class for each advertisement target area/platform/ground/advertising period.

For example, the rate determining unit 330 may determine the rate class based on at least one of advertisement target area/platform/ground bus boarding/alighting person information, floating population information around the platform, and platform waiting person information.

As another example, the rate determining unit 330 may determine the rate class based on the advertisement target area characteristic information. For example, when the advertisement target area is a downtown area, a tourist area, and a commercial area, the rate grade may be set high, and when the advertisement target area is a suburban area and a residential area, the rate grade may be set relatively low.

The rate calculation unit 340 may calculate the rate based on the determined rate grade information and information on the advertiser's selection - for example, information such as advertisement target area/platform/space/advertising period.

The advertisement contents management unit 350 may receive advertisement contents and store them in a database.

The advertisement content management unit 350 may identify advertisement contents whose advertisement service period has expired and delete them from the database 310 .

The platform management unit 360 may obtain information on the platform to be newly added from the manager terminal 40 and register it in the database 310 .

Of course, the elevator management unit 360 may update and delete previously registered platform information according to the request of the manager terminal 40 .

As an example, the platform information may include a platform address, a platform location (or direction), a floor layout of the platform, display type information for each floor, and information on the size of the ground.

The user interface providing unit 370 may configure and provide a user interface screen for reservation and inquiry of a platform paid advertisement service to the advertiser terminal 50 . The advertiser terminal 50 may be provided with an advertisement service reservation and inquiry service by downloading the platform paid advertisement service app.

The user interface providing unit 370 may configure and provide a manager interface screen for platform management to the manager terminal 50 .

The notification unit 380 may identify an advertisement service that is about to expire and transmit a notification message informing the advertisement service expiration to the advertiser terminal 50 corresponding to the identified advertisement service.

The authentication unit 390 may perform user authentication for login processing and payment processing.

The communication unit 395 may exchange information with the platform advertisement terminal 10 , the manager terminal 40 , and the advertiser terminal 50 through the communication network 70 .

4 is a flowchart illustrating a method of providing a platform paid advertisement service in the platform advertisement server according to an embodiment of the present invention.

Hereinafter, for convenience of description, the platform advertisement server 30 will be simply referred to as the advertisement server 30 .

The advertisement server 30 may authenticate the accessing user through a predetermined authentication procedure - for example, a login procedure.

The advertisement server 30 may receive advertisement target area information, platform information in the corresponding advertisement target area, and ground information on which advertisements in the corresponding platform will be displayed from the user - that is, the advertiser - through a predetermined user interface screen (S402 to S404). ).

As an example, the advertisement server 30 may receive the user set advertisement content from the customer terminal and store it in the internal database 310 ( S405 ). As another example, the advertisement content may be uploaded from the customer terminal after payment for the selected advertisement service product is completed.

The advertisement server 30 may receive user-set advertisement period information and output time period information (S406).

The advertisement server 30 may calculate a fee based on information input by the user and display it on the screen of the advertiser terminal 50 (S407).

When the shopping cart button displayed on the screen is selected by the user after calculating the fee, the advertisement server 30 may drive a shopping cart timer for preemption of the advertisement service product selected by the user (S408 to S409).

When the shopping cart timer expires, the advertisement server 30 may control the preemption release processing of the preempted platform ground - that is, the user-selected advertisement product - so that another person can use the corresponding ground (S410 to S411).

When the payment button other than the shopping cart button is selected by the user in step 408, the advertisement server 30 may register the selected advertisement product in the service target list after payment processing (S412 to S413).

If the cancel button is selected by the user, the advertisement server 30 may perform cancellation processing for the selected advertisement product (S414). At this time, the platform ground of the canceled product may be released from preemption and immediately changed to a usable state by another person.

5 is a flowchart illustrating a method of providing a platform paid advertisement service in a platform advertisement terminal according to an embodiment of the present invention.

Hereinafter, for convenience of description, the platform advertisement terminal 10 will be simply referred to as the advertisement terminal 10 .

Referring to FIG. 5 , the advertisement terminal 10 may receive an advertisement output request signal including a page identifier and advertisement content from the advertisement server 30 ( S510 ).

The advertisement terminal 10 may identify the display corresponding to the page identifier (S520). Here, the advertisement terminal 10 may maintain a ground-display mapping table in which the display means applied to the ground corresponding to the ground identifier is mapped. The advertisement terminal 10 may identify the display corresponding to the ground identifier with reference to the ground-display mapping table.

The advertisement terminal 10 may output the received advertisement content through the identified display (S530).

6 is a flowchart illustrating a method of providing a platform paid advertisement service in an advertisement terminal according to another embodiment of the present invention.

Hereinafter, for convenience of description, the platform advertisement terminal 10 will be simply referred to as the advertisement terminal 10 .

Referring to FIG. 6 , the advertisement terminal 10 may receive an advertisement output stop request signal including a page identifier (S610).

The advertisement terminal 10 may identify a display corresponding to the ground identifier with reference to a pre-stored ground-display mapping table (S620).

The advertisement terminal 10 may end outputting the advertisement content through the identified display ( S630 ).

7 is a flowchart illustrating a method of providing a platform paid advertisement service in an advertisement terminal according to another embodiment of the present invention.

Hereinafter, for convenience of description, the platform advertisement terminal 10 will be simply referred to as the advertisement terminal 10 and the platform advertisement server 30 will be simply referred to as the advertisement server 30 .

Referring to FIG. 7 , the advertisement terminal 10 may start outputting advertisement contents on all displays ( S710 ).

The advertisement terminal 10 may receive an advertisement shutdown request signal while outputting advertisement content (S720).

The advertisement terminal 10 may immediately terminate the output of advertisement contents on all displays provided in the corresponding platform according to the reception of the shutdown request signal ( S730 ).

The advertisement terminal 10 may receive a shutdown setting signal including an advertisement shutdown time period from the advertisement server 30 while outputting advertisement contents (S740).

The advertisement terminal 10 may drive a shutdown timer upon entering the set shutdown time period (S750).

The advertisement terminal 10 may temporarily suspend the output of advertisement contents through all displays while driving the shutdown timer (S730).

The advertisement terminal 10 may monitor whether a shutdown timer expiration event occurs while the shutdown timer is running (S760).

When the shutdown timer expiration event is detected, the advertisement terminal 10 may resume the paused advertisement content output.

When the advertisement content output is terminated according to the reception of the advertisement shutdown request signal, the advertisement terminal 10 according to the embodiment can resume outputting the advertisement contents only after receiving the advertisement shutdown cancellation request signal from the advertisement server 30 .

8 is a flowchart illustrating a fee calculation procedure in a platform advertisement system according to an embodiment of the present invention.

Hereinafter, for convenience of description, the platform advertisement terminal 10 will be simply referred to as the advertisement terminal 10 and the platform advertisement server 30 will be simply referred to as the advertisement server 30 .

1 and 8 , the advertisement terminal 10 may identify the vehicle entering the platform based on bus arrival information received from the bus information providing server 20 ( S810 ).

The advertisement terminal 10 may drive the camera when checking the vehicle entering the platform (S820).

The advertisement terminal 10 may count the number of people getting on/off the vehicle based on the camera-captured image analysis (S830).

The advertisement terminal 10 may transmit a boarding/alighting person reporting signal including platform identification information, current date/day/time information, and boarding/alighting person counting values to the advertisement server 30 (S840).

The advertisement server 30 may calculate an advertisement exposure index by date/day/time of the corresponding platform based on the boarding/alighting personnel report signal (S850).

The advertisement server 30 may update the rate based on the calculated advertisement exposure index (S860).

Thereafter, the advertisement server 30 may calculate a fee based on the updated rate (S870).

9 is a flowchart illustrating a fee calculation procedure in a platform advertisement system according to another embodiment of the present invention.

Hereinafter, for convenience of description, the platform advertisement terminal 10 will be simply referred to as the advertisement terminal 10 and the platform advertisement server 30 will be simply referred to as the advertisement server 30 .

1 and 9 , the advertisement terminal 10 may identify the vehicle entering the platform based on bus arrival information received from the bus information providing server 20 ( S910 ).

The advertisement terminal 10 may receive a counting value of the number of people getting on/off at the corresponding platform from the vehicle terminal 60 when confirming the vehicle entering the platform ( S920 ).

The advertisement terminal 10 may transmit a boarding/alighting person reporting signal including platform identification information, current date/day/time information, and boarding/alighting person counting values to the advertisement server 30 ( S930 ).

The advertisement server 30 may calculate an advertisement exposure index (or floating population index) for each date/day/time of the corresponding platform based on the boarding/alighting person reporting signal ( S940 ).

The advertisement server 30 may update the rate for each date, day of the week and time zone based on the calculated advertisement exposure index ( S950 ).

The advertisement server 30 may calculate a fee based on the updated rate (S960).

10 is a flowchart illustrating a method of providing a platform paid advertisement service in a platform advertisement server according to another embodiment of the present invention.

Hereinafter, for convenience of description, the platform advertisement server 30 will be simply referred to as the advertisement server 30 .

The advertisement server 30 may authenticate the connected user through a predetermined authentication procedure - for example, a login procedure (S1001).

The advertisement server 30 may receive advertisement target area information, platform information in the corresponding advertisement target area, ground information on which advertisements in the platform will be displayed, and advertisement period information from the user - that is, the advertiser - through a predetermined user interface screen. (S1002 to S1005).

The advertisement server 30 may calculate a fee based on the information input by the user and display it on the screen of the advertiser terminal 50 (S1006). Here, on one side of the screen, a payment button for payment processing and a shopping cart button for adding the selected product to the shopping cart may be displayed.

If the payment button is selected by the user, the advertisement server 30 may perform payment processing for the selected advertisement service product (S1007 and S1008).

The advertisement server 30 may receive and store advertisement contents uploaded from the customer terminal (S1009).

If the shopping cart button is selected by the user, the advertisement server 30 may drive a shopping cart timer for preemption of the advertisement service product selected by the user (S1013). While the shopping cart timer is running, the corresponding advertisement service product may be preempted by the user who selects the corresponding advertisement service product.

When the shopping cart timer expires, the advertisement server 30 may automatically cancel the preemption of advertisement service products corresponding to the expired shopping cart timer (S1014 to S1015).

If the shopping cart timer has not expired, the advertisement server 30 may return to step S1007 described above.

When an additional product input is selected by the user after the advertisement content has been uploaded, the process returns to step S1002 and a new advertisement service product may be selected from the user.

If payment is completed or after the shopping cart timer expires, the advertisement server 30 may check whether there are products for which payment has not yet been completed in the shopping cart ( S1011 ).

When confirmation has elapsed and there is an unpaid advertisement service product - that is, when there is an advertisement service product for which the shopping cart timer has not expired - the advertisement server 30 may enter the above-described payment step.

The steps of a method or algorithm described in connection with the embodiments disclosed herein may be directly implemented in hardware, a software module executed by a processor, or a combination of the two. A software module may reside in a storage medium (ie, memory and/or storage) such as RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, a removable disk, a CD-ROM.

An exemplary storage medium is coupled to the processor, the processor can read information from, and write information to, the storage medium. Alternatively, the storage medium may be integral with the processor. The processor and storage medium may reside within an application specific integrated circuit (ASIC). The ASIC may reside within the user terminal. Alternatively, the processor and storage medium may reside as separate components within the user terminal.

The above description is merely illustrative of the technical spirit of the present invention, and various modifications and variations will be possible without departing from the essential characteristics of the present invention by those skilled in the art to which the present invention pertains.

Therefore, the embodiments disclosed in the present invention are not intended to limit the technical spirit of the present invention, but to explain, and the scope of the technical spirit of the present invention is not limited by these embodiments. The protection scope of the present invention should be construed by the following claims, and all technical ideas within the scope equivalent thereto should be construed as being included in the scope of the present invention.

Claims (12)

A method of providing a platform paid advertisement service in an advertisement server that is linked with an advertisement terminal disposed on the platform through a communication network, the method comprising:
receiving selection information for an advertisement target area, a platform within the advertisement target area, and an advertisement display space within the platform from an advertiser terminal through a predetermined user interface screen;
receiving advertisement period information from the advertiser terminal through the screen;
calculating a fee for a user-selected advertisement service product by applying a rate corresponding to the input information; and
When the payment of the fee is completed, the step of uploading advertisement content
A method for providing a paid advertisement service on a platform, comprising: According to claim 1,
driving a shopping cart timer according to selection of a shopping cart button displayed on the screen;
preempting the advertisement service product to the advertiser terminal; and
Automatically canceling the preemption when the shopping cart timer expires
Further comprising, before and/or after the release of the preemption, a predetermined notification signal is transmitted to the advertiser terminal. According to claim 1,
Receiving a boarding/alighting person report signal including platform identification information, current date/day/time information, and boarding/alighting person counting information from the advertisement terminal;
calculating an advertisement exposure index for each date, day, and time of the corresponding platform based on the boarding/alighting person reporting signal; and
Updating the rate for each date, day and time of the platform based on the advertisement exposure index
and further comprising, wherein the fee is calculated according to the updated rate. According to claim 1,
identifying the advertisement service product for which the advertisement period has expired;
identifying a platform and a ground corresponding to the identified advertisement service product; and
Transmitting an advertisement output stop request signal including a ground identifier corresponding to the identified ground to the advertisement terminal corresponding to the identified platform
The method further comprising, wherein the advertisement terminal stops the advertisement output through the display corresponding to the ground identifier according to the advertisement output stop request signal. According to claim 1,
The display is an LCD screen, an LED screen, an OLED, QLED, PDP, a 3D hologram output device, and a method for providing a platform paid advertisement service comprising at least one of a beam advertisement output device. According to claim 1,
and transmitting an advertisement output request signal including a ground identifier corresponding to the selected ground and the advertisement content to the advertisement terminal corresponding to the selected platform. A method of providing a platform paid advertisement service in an advertisement terminal disposed on a platform interlocking with an external device through a communication network, the method comprising:
Receiving an advertisement output request signal including a page identifier and advertisement content from an advertisement server;
identifying a display corresponding to the ground identifier; and
outputting the advertisement content through the identified display;
wherein the platform includes a plurality of ground surfaces provided with display means capable of displaying digital advertisements, and the advertisement contents include at least one of image advertisement contents, video advertisement contents, holographic advertisement contents, floor beam advertisement contents, and interactive advertisement contents. A method for providing a paid advertisement service on a platform, comprising one. 8. The method of claim 7,
identifying the vehicle entering the platform based on the bus arrival information received from the bus information providing server;
driving a camera provided when the vehicle entry is confirmed;
Counting the number of people getting on and off the platform through image analysis taken by the camera; And
Transmitting a boarding/alighting person report signal including platform identification information, current time information, and boarding/alighting person counting information to the advertisement server
wherein the advertisement server calculates an advertisement exposure index for each time zone of the platform based on the boarding/alighting personnel report signal, and the rate for each time zone of the platform is updated based on the advertisement exposure index How to provide a paid advertisement service for a platform. 8. The method of claim 7,
identifying the vehicle entering the platform based on the bus arrival information received from the bus information providing server;
receiving boarding/alighting person counting information from a vehicle terminal through short-range wireless communication when the vehicle entry is confirmed; and
Transmitting a boarding/alighting person report signal including platform identification information, current time information, and boarding/alighting person counting information to the advertisement server
wherein the advertisement server calculates an advertisement exposure index for each time zone of the platform based on the boarding/alighting personnel report signal, and the rate for each time zone of the platform is updated based on the advertisement exposure index How to provide a paid advertisement service for a platform. 8. The method of claim 7,
The display means includes at least one of an LCD screen, an LED screen, an OLED, QLED, a PDP, a 3D hologram output device, and a beam advertisement output device. 8. The method of claim 7,
receiving an advertisement output stop request signal including the space identifier from the advertisement server; and
Stopping advertisement output through a display means corresponding to the page identifier included in the advertisement output stop request signal
and wherein the advertisement output stop request signal is received when an advertisement period set in response to the space identifier has expired. Through a predetermined user interface screen, the advertiser selects the platform on which the advertisement content is to be output, the floor of the platform, and the advertisement period, determines the rate, and when payment of the fee calculated according to the determined rate is completed, to be posted on the selected ground an advertisement server for receiving and storing advertisement contents; and
An advertisement terminal disposed on the platform to acquire boarding/disembarking person counting information and transmitting it to the advertisement server upon confirmation of vehicle entry into the platform
and, wherein the advertisement server calculates an advertisement exposure index based on the boarding/alighting person counting information, and updates the rate of the platform based on the advertisement exposure index. .

Images