KR20220133163A - A device for determining a user's movement pattern using public transportation, an electronic device for providing a public transportation-based reward, and a control method thereof - Google Patents

Abstract

An embodiment of the present invention provides a method for controlling an internal server for providing public transportation-based rewards that includes a process of accumulating more rewards to a user as the boarding time of the user on public transportation increases. The purpose of the present invention is to provide a platform for connecting passengers, advertisers, and transport companies.

Description

An apparatus for determining a user's movement pattern using public transportation, an electronic device for providing a public transportation-based reward, and a control method thereof and a control method thereof}

The present invention relates to an apparatus for determining a user's movement pattern using public transportation, an electronic device for providing a public transportation-based reward, and a control method thereof. The present invention relates to an electronic device for providing rewards to passengers or advertisements based on a passenger's location, and a control method therefor.

Due to the recent rapid trend in the spread of smartphones, applications such as transportation, maps, and navigation have been established as lifestyle-related services due to the development of GPS technology related to daily life as well as entertainment elements.

As an example, the public transportation information app provides a service that notifies information about when a bus or subway departs from a specific departure point in real time.

However, the conventional public transportation information notification app has a limitation in that it merely provides limited information, such as the current real-time location of a bus or subway, and the estimated time required between the departure point and the destination.

Korean Patent Publication No. 10-2015-0122077, 2015.10.30

An electronic device and a control method thereof according to an embodiment of the present invention have an object of providing a platform for connecting passengers and advertisers and transportation companies.

An electronic device and a method for controlling the same according to an embodiment of the present invention have the purpose of providing a reward according to a boarding time of public transportation to a passenger.

An electronic device and a method for controlling the same according to an embodiment of the present invention have an object to provide advertisements to passengers riding on public transportation.

An electronic device and a control method thereof according to an embodiment of the present invention have the purpose of providing an advertisement set at a public transportation stop to a passenger.

An electronic device and a method for controlling the same according to an embodiment of the present invention have an object of providing an advertisement in which an advertisement fee is paid in a post-paid type after a pre-advertisement.

An electronic device and a method for controlling the same according to an embodiment of the present invention have an object to quantitatively inform the effectiveness of advertisements.

An electronic device and a method for controlling the same according to an embodiment of the present invention provide a passenger review to a transport company in real time, so that the transport company can use it for CS and HR management.

An embodiment of the present invention provides a control method of an internal server that provides public transportation-based rewards, including the process of accumulating more rewards to the user as the boarding time that the user has been riding on public transportation increases can do.

In an embodiment of the present invention, the boarding time may be calculated based on information about the user getting on and off the public transportation means.

In an embodiment of the present invention, the information regarding the user getting on and off the public transportation means may be determined based on the user's riding tag information and getting off tag information on the public transportation means.

An embodiment of the present invention includes a process of receiving, by a terminal of a user using public transportation, coordinates and sensing time information of the terminal, which are sensed and transmitted at a preset period; and the user's boarding position, boarding time, alighting location, getting off point, and the user for the public transportation means based on the coordinates and sensing time information of the terminal, pre-stored stop information for each public transportation means, and stop information for each route It is possible to provide a method for determining a user's movement pattern using public transportation, including the process of confirming the type of public transportation being used, and the type of the route of the public transportation.

An embodiment of the present invention, the process of receiving, from an external server, the tag information for getting on and off the tag when the user gets on and off the public transportation means; and the user's boarding position, boarding time, alighting location, getting off point, and the user's use of the public transportation means based on the boarding and alighting tag information, the pre-stored stop information for each public transportation means, and the stop information for each route It is possible to provide a method of determining a movement pattern of a user using public transportation, including the process of confirming the type of public transportation being used and the type of the route of the public transportation.

An electronic device and a control method thereof according to an embodiment of the present invention are effective in providing a platform that connects passengers and advertisers and transportation companies.

An electronic device and a method for controlling the same according to an embodiment of the present invention have an effect of providing a reward according to a boarding time of public transportation to a passenger.

An electronic device and a control method thereof according to an embodiment of the present invention are effective in providing an advertisement to a passenger riding in public transportation.

An electronic device and a control method thereof according to an embodiment of the present invention are effective in providing an advertisement set at a public transportation stop to a passenger.

The electronic device and the method for controlling the same according to an embodiment of the present invention are effective in providing an advertisement in which the advertisement cost is paid in a post-paid type after the pre-advertisement.

An electronic device and a control method thereof according to an embodiment of the present invention have an effect of quantitatively informing the effectiveness of advertisements.

The electronic device and the method for controlling the same according to an embodiment of the present invention have an effect of providing a review of a passenger to a transport company in real time, and the transport company uses it for CS and HR management.

1 is a block diagram of a public transportation unification system according to an embodiment of the present invention.
2A is a block diagram of a terminal according to an embodiment of the present invention.
2B is a block diagram of a server according to an embodiment of the present invention.
3 is a flowchart of a method for controlling a passenger's terminal according to an embodiment of the present invention.
4 is a flowchart of a method for controlling an internal server according to an embodiment of the present invention.
5 is a flowchart illustrating operations of a passenger terminal, an internal server, and an external server according to an embodiment of the present invention.
6 is a flowchart of a method for controlling a passenger's terminal according to an embodiment of the present invention.
7 is a flowchart of a method for controlling an internal server according to an embodiment of the present invention.
8 is a flowchart illustrating operations of a passenger terminal, an internal server, and an external server according to an embodiment of the present invention.
9 is a flowchart of a method for controlling a passenger's terminal according to another embodiment of the present invention.
10 is a flowchart of a method for controlling an internal server according to another embodiment of the present invention.
11 is a flowchart of a method for controlling an advertiser's terminal according to another embodiment of the present invention.
12 is a flowchart illustrating operations of a passenger terminal, an internal server, and an advertiser's terminal according to another embodiment of the present invention.
13 is a flowchart of a method for controlling a terminal of a passenger according to another embodiment of the present invention.
14 is a flowchart of a method for controlling an internal server according to another embodiment of the present invention.
15 is a flowchart of a method for controlling a terminal of a transportation company according to another embodiment of the present invention.
16 is an operation flowchart of a passenger terminal, an internal server, and a terminal of a transportation company according to another embodiment of the present invention.

Terms such as first or second may be used to describe various elements, but the elements should not be limited by the terms. The above terms are used only for the purpose of distinguishing one element from another, for example, without departing from the scope of the inventive concept, a first element may be termed a second element and similarly a second element. A component may also be referred to as a first component.

The technical terms used herein are used only to describe specific embodiments, and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In this specification, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described herein is present, but one or more other features It is to be understood that it does not preclude the possibility of the presence or addition of numbers, steps, operations, components, parts, or combinations thereof.

The suffixes "module" and "part" for components used in this specification are given or mixed in consideration of ease of writing the specification, and do not have distinct meanings or roles per se, and this It may refer to a functional or structural combination of hardware for performing a method according to an embodiment of the invention or software capable of driving the hardware.

Hereinafter, an electronic device and a control method thereof of the present invention will be described with reference to the drawings. The electronic device of the present invention may include a terminal and a server.

1 is a block diagram of a public transportation unification system according to an embodiment of the present invention.

Referring to FIG. 1 , a passenger terminal 1000 and an internal server 2000 may be connected to each other through a network, and the internal server 2000 may be an advertiser's terminal 3000 or server, a carrier's terminal 3000, or server) or an external server 5000 may be connected through a network.

The internal server 2000 may use the location information of the passenger terminal 1000 to provide a reward and advertisement information according to the public transportation boarding time to a passenger riding public transportation. The advertisement information may be advertisement information received from an advertiser server.

The internal server 2000 may transmit the review information input in the passenger terminal to the transportation company server. Hereinafter, the operation method between the internal server and the passenger terminal will be described with reference to FIGS. 3 to 10 , the operation method between the internal server and the advertiser server will be described with reference to FIGS. 11 to 13 , and the operation method between the internal server and the operator server will be described. 14 to 16 will be described.

2A is a block diagram of a terminal according to an embodiment of the present invention.

As an embodiment of the present invention, the terminal 1000 may be referred to as a device, an electronic device, or the like. The terminal 1000 is a smart phone, a tablet PC, a PC, a smart TV, a mobile phone, a personal digital assistant (PDA), a laptop, a media player, a global positioning system (GPS) device, an e-book terminal, a digital broadcasting terminal, a navigation system, a kiosk , MP3 players, digital cameras, home appliances, and other computing devices, but is not limited thereto.

Also, the terminal 100 may be a wearable device such as a watch, glasses, a hair band, and a ring having a display function and a data processing function. However, the present invention is not limited thereto, and the terminal 100 may include any type of device capable of processing data and providing the processed data.

The configuration of the terminal according to an embodiment of the present invention will be described in detail with reference to FIG. 2A.

The terminal 1000 according to an embodiment of the present invention may include a memory 1100 , an output unit 1200 , a communication unit 1500 , and a processor 1300 . Alternatively, the terminal 1000 according to an embodiment of the present invention includes a memory 1100 , an output unit 1200 , a processor 1300 , a sensing unit 1400 , a communication unit 1500 , and an A/V input unit 1600 . and at least one of the user input unit 1700 .

*Memory (1100)

The memory 1100 may store a program for processing and control of the processor 1300 , and may store information input to the terminal 1000 or information output from the terminal 1000 .

The memory 1100 may include a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (eg, SD or XD memory), and a RAM. (RAM, Random Access Memory) SRAM (Static Random Access Memory), ROM (Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read-Only Memory), magnetic memory, magnetic disk , may include at least one type of storage medium among optical disks.

Programs stored in the memory 1100 may be classified into a plurality of modules according to their functions, for example, may be classified into a UI module 1110 , a touch screen module 1120 , a notification module 1130 , etc. .

The UI module 1110 may provide a specialized UI, GUI, etc. that are interlocked with the terminal 1000 for each application.

The touch screen module 1120 may detect a touch gesture on the user's touch screen and transmit information about the touch gesture to the processor 1300 . The touch screen module 1120 according to an embodiment may recognize and analyze a touch code. The touch screen module 1120 may be configured as separate hardware including a controller.

The notification module 1130 may generate a signal for notifying the occurrence of an event in the terminal 1000 . Examples of events occurring in the terminal 1000 include call signal reception, message reception, key signal input, schedule notification, and the like. The notification module 1130 may output a notification signal in the form of a video signal through the display unit 1210 , may output a notification signal in the form of an audio signal through the sound output unit 1220 , and the vibration motor 1230 . It is also possible to output a notification signal in the form of a vibration signal through For example, the notification module 1130 may generate a signal for outputting guide information based on the estimated lane information.

*Output unit (1200)

The output unit 1200 may output an audio signal, a video signal, or a vibration signal, and the output unit 1200 may include a display unit 1210 , a sound output unit 1220 , and a vibration motor 1230 . have.

The display unit 1210 displays and outputs information processed by the terminal 1000 . Specifically, the display unit 1210 may output an image captured by the camera 1610 . In response to a user's input, the display 1210 may display a user interface for executing an operation related to the response.

The sound output unit 1220 outputs audio data received from the communication unit 1500 or stored in the memory 1100 . Also, the sound output unit 1220 outputs a sound signal related to a function (eg, a call signal reception sound, a message reception sound, and a notification sound) performed by the terminal 1000 .

*Processor (1300)

The processor 1300 generally controls the overall operation of the terminal 1000 . For example, the processor 1300 executes programs stored in the memory 1100 , and thus the user input unit 1700 , the output unit 1200 , the sensing unit 1400 , the communication unit 1500 , and the A/V input unit 1700 . ) can be controlled in general.

*Sensing unit (1400)

The sensing unit 1400 may detect a state of the terminal 1000 or a state around the terminal 1000 , and transmit the sensed information to the processor 1300 .

The sensing unit 1400 includes a magnetic sensor 1410 , an acceleration sensor 1420 , a temperature/humidity sensor 1430 , an infrared sensor 1440 , a gyroscope sensor 1450 , and a position sensor. (eg, GPS) 1460 , a barometric pressure sensor 1470 , a proximity sensor 1480 , and at least one of an RGB sensor 1490 , but is not limited thereto. Since a function of each sensor can be intuitively inferred from a person skilled in the art from the name, a detailed description thereof will be omitted.

*Communication Department (1500)

The communication unit 1500 may include one or more components that allow the terminal 1000 to communicate with another device (not shown) and a server (not shown). The other device (not shown) may be a computing device such as the terminal 1000 or a sensing device, but is not limited thereto. For example, the communication unit 1500 may include a short-range communication unit 1510 , a mobile communication unit 1520 , and a broadcast receiving unit 1530 .

Short-range wireless communication unit 1510, Bluetooth communication unit, BLE (Bluetooth Low Energy) communication unit, short-range wireless communication unit (Near Field Communication unit), WLAN (Wi-Fi) communication unit, Zigbee (Zigbee) communication unit, infrared ( It may include an IrDA, infrared Data Association) communication unit, a Wi-Fi Direct (WFD) communication unit, an ultra wideband (UWB) communication unit, an Ant+ communication unit, and the like, but is not limited thereto.

The mobile communication unit 1520 transmits/receives a radio signal to and from at least one of a base station, an external terminal, and a server on a mobile communication network. Here, the wireless signal may include various types of data according to transmission/reception of a voice call signal, a video call signal, or a text/multimedia message.

The broadcast receiver 1530 receives a broadcast signal and/or broadcast-related information from the outside through a broadcast channel. The broadcast channel may include a satellite channel and a terrestrial channel. According to an embodiment, the terminal 1000 may not include the broadcast receiver 1530 .

*A/V (Audio/Video) input (1600)*

The A/V (Audio/Video) input unit 1600 is for inputting an audio signal or a video signal, and may include a camera 1610 , a microphone 1620 , and the like.

The camera 1610 may obtain an image frame such as a still image or a moving image through an image sensor in a video call mode or a photographing mode. The image captured through the image sensor may be processed through the processor 1300 or a separate image processing unit (not shown).

The microphone 1620 receives an external sound signal and processes it as electrical voice data. For example, the microphone 1620 may receive an acoustic signal from an external device or a user. The microphone 1620 may receive a user's voice input. The microphone 1620 may use various noise removal algorithms for removing noise generated in the process of receiving an external sound signal.

*User input unit (1700)

The user input unit 1700 means a means for a user to input data for controlling the terminal 1000 . For example, the user input unit 1700 includes a key pad, a dome switch, and a touch pad (contact capacitive method, pressure resistance film method, infrared sensing method, surface ultrasonic conduction method, integral type). There may be a tension measurement method, a piezo effect method, etc.), a jog wheel, a jog switch, and the like, but is not limited thereto.

2B is a block diagram of a server according to an embodiment of the present invention.

The server 2000 according to an embodiment of the present invention may include a memory 2100 , a processor 2300 , and a communication unit 2500 , and the description of each component is the memory 1100 of the terminal 1000 . , the processor 1300 , and the description of the communication unit 1500 are the same and thus are omitted.

The terminal of FIG. 2A may be a terminal 1000 of a passenger using public transportation.

The terminal 3000 of the advertiser who wants to advertise to passengers may have the same configuration as the terminal 1000 of the passenger of FIG. 2A , and a memory 3100 , an output unit 3200 , a communication unit 3500 , and a processor 3300 . , a sensing unit 3400 , an A/V input unit 3600 , and at least one of a user input unit 3700 may be included.

The terminal 4000 of the carrier operating the public transportation may have the same configuration as the terminal 1000 of the passenger of FIG. 2A , and the memory 4100, the output unit 4200, the communication unit 4500, and the processor 4300 , at least one of a sensing unit 4400 , an A/V input unit 4600 , and a user input unit 4700 may be included.

The server of FIG. 2B may be the internal server 2000 , and the external server 5000 may have the same configuration as the internal server 2000 of FIG. 2B .

The above-described memories 1100 and 2100 of the electronic device may store the control method of the electronic device described below or may store software for performing the control method of the electronic device. Also, the processors 1300 and 2300 of the electronic device may perform a control method of the electronic device described below using respective components.

3 is a flowchart of a method for controlling a passenger's terminal according to an embodiment of the present invention. Hereinafter, a method of controlling the passenger terminal 1000 according to an embodiment of the present invention will be described with reference to FIG. 3 .

In step S310 , the passenger's terminal 1000 may acquire the location of the terminal 1000 .

The passenger terminal 1000 may sense the position of the terminal using the sensing unit 1400 of the terminal. The passenger's terminal 1000 may sense the position of the terminal 1000 while a predetermined application is running or while the predetermined application is running in the background.

The passenger's terminal 1000 may sense the location of the terminal at every preset first sensing period. The preset first sensing period may be several milliseconds (msec) to several minutes (min), and may be a value stored in the memory 1100 of the passenger terminal 1000 . According to an embodiment, the preset first sensing period may be 10 seconds,

The location information of the terminal 1000 may include the coordinates sensed by the location sensor 1460 and a sensing time point at which the coordinate information is sensed, and in this case, the coordinates of the terminal and the sensing time point may be mapped to each other. The passenger terminal 1000 may store the location information obtained through sensing in the memory 1100 .

The passenger terminal 1000 may sense the position of the terminal by changing the sensing period from a preset first sensing period to a preset second sensing period based on the sensed position. The second sensing period may be shorter than the first sensing period.

The memory 1100 of the terminal 1000 may store location information on a plurality of stops included in a route. The memory 1100 of the terminal 1000 may store location information on stops for each public transportation means and location information on stops for each route. The location information for the stop may include a coordinate value of the location for the stop at which a specific public transport stops on a moving route.

The memory 1100 of the terminal 1000 may store location information on a plurality of points forming a route. The location information on the plurality of points constituting the route may include coordinate values of locations of points spaced apart from each other by a predetermined interval on the route line. This may be referred to as route line information.

Hereinafter, 'public transport' referred to in the main text may include various means of transport such as a bus, subway, ship, taxi or train, and each of these may be referred to as a public transport.

The location information on the stop of the public transportation means may include coordinate information of a bus stop, coordinate information of a station where the subway stops, coordinate information of a ship port, coordinate information of a train station, coordinate information of a tram stop, and the like.

If the passenger's terminal 1000 determines that the sensed position of the terminal 1000 is within a radius of the first preset distance from the first stop, the terminal 1000 replaces the preset first sensing period with the terminal every second sensing period. The position of (1000) may be sensed.

A space formed within a radius of a predetermined first distance from the first stop is defined as a fence of the first stop. In the same manner, a space formed within a radius of a predetermined first distance from another stop is defined as a fence of the corresponding stop.

When the passenger is located within the fence of the first stop, the passenger's terminal 1000 changes the sensing period of the terminal 1000 more rapidly, and senses and stores the position of the terminal at every second sensing period.

In the passenger terminal 1000, the sensed position of the terminal 1000 deviates from the fence of the first stop, and the position sensing period is slowly changed to replace the second sensing period of the terminal 1000 at every first sensing period. It senses the location and stores it.

The passenger's terminal 1000 may receive and store information on a stop that the passenger has checked as interest, such as a favorite, from the passenger, and only when the sensed position of the terminal belongs to the fence of the checked stop, the terminal 1000 ) may be changed from the first sensing period to the second sensing period. Through this, it is possible to prevent unnecessary battery consumption of the terminal due to a stop that the passenger is not interested in.

The passenger's terminal 1000 may set and store the time when the passenger enters the fence of the first stop as the first time.

In step S320 , the passenger's terminal 1000 may transmit location information of the terminal 1000 .

The passenger's terminal 1000 may transmit location information of the terminal 1000 to the internal server 2000 using the communication unit 1500 .

The passenger's terminal 1000 may transmit the position whenever it senses the position of the terminal 1000 , and senses and transmits the position of the terminal 1000 in each of the first sensing period or the second sensing period.

Alternatively, the passenger terminal 1000 may transmit location information including a plurality of sensed coordinates, and the transmission period of the location information may be greater than the first sensing period or the second sensing period. In this case, the terminal 1000 may reduce battery consumption by reducing the number of times of transmitting location information compared to the number of times of sensing.

Alternatively, the terminal 1000 of the passenger may transmit only the location information related to the passenger's ride among the sensed location information of the terminal 1000 . For example, the passenger's terminal 1000 may transmit only the location information of the terminal 1000 sensed from the first time point among the sensed location information of the terminal 1000 . Accordingly, unnecessary waste of communication data can be reduced.

In step S330 , the passenger's terminal 1000 may check whether the passenger has boarded public transportation.

The passenger's terminal 1000 may check whether the passenger has boarded the public transportation means based on the position of the terminal 1000 sensed from the first point in time. The terminal 1000 may calculate the speed of the terminal 1000 based on the sensed coordinates of the terminal 1000 and the sensing time.

If the passenger's terminal 1000 determines that the speed of the terminal 1000 is equal to or greater than the preset first speed from the first time point, it may preliminarily determine that the passenger has boarded the public transportation means.

The terminal 1000 of the passenger may set and store a time when it is confirmed that the speed of the terminal 1000 is equal to or greater than a preset first speed as a second time.

When the terminal 1000 determines that the speed of the terminal 1000 exceeds the first speed and is equal to or greater than the preset second speed, it is determined that the passenger rides on another means of transportation (eg, a car, etc.) without riding public transportation. can decide

The preset first speed is a speed exceeding a human speed.

The preset second speed is greater than the preset first speed, and is a speed that exceeds a speed that can be achieved by public transportation. The speed that the public transport can provide may be set differently using at least one of a type of public transport (eg, bus, subway, tram, etc.), an operating area in which the public transport operates, and a running time.

When the terminal 1000 of the passenger determines that the position of the terminal 1000 deviates from the fence of the first stop while the speed of the terminal 1000 does not exceed the first speed after the first time point, the passenger boards public transportation You can decide not to.

If the terminal 1000 of the passenger determines that the location of the terminal 1000 is within the fence of the second stop within a first predetermined time from the second time point, it may finally determine that the passenger is riding the public transportation means. Alternatively, even if the passenger's terminal 1000 determines that the position of the terminal 1000 is within the fence of the second stop within a first predetermined time from the second time point, the passenger boards the public transportation after a predetermined delay time and It can be finally decided that The predetermined delay time may be set to approximately 5 minutes. For a predetermined delay time, the passenger's terminal 1000 may reduce errors in determining whether to get on or off by repeatedly determining whether the location of the terminal 1000 is located within the fence of the second stop several times.

The second stop is a stop belonging to the same route as the first stop, and is the next stop of the first stop. When the passenger terminal 1000 finally checks whether the passenger is riding in public transportation, the second time point is the passenger's boarding. It can be set as a point in time.

The predetermined first time period may be determined based on at least one of a distance between stops of a line, a type of a line, traffic information of an area through which the line passes, and the number of passengers using the line.

In step S340 , the passenger's terminal 1000 may check whether the passenger gets off the public transportation. In the following, it is assumed that the passenger is boarding public transportation.

The passenger's terminal 1000 may check whether the passenger got off the public transportation based on the location and speed of the terminal 1000 .

The passenger's terminal 1000 may sense and store the location of the terminal 1000 at every preset third sensing period.

When it is determined that the position of the terminal 1000 is located within the fence of the third stop, the passenger's terminal 1000 may sense the position of the terminal 1000 in a preset fourth sensing period instead of the third sensing period.

The fourth sensing period may be shorter than the third sensing period. The third stop is a stop belonging to the same line as the first and second stops, and is a stop disposed after the second stop. In other words, the third stop may be a stop next to the second stop or a stop located before the end point.

When the sensed position of the terminal 1000 deviates from the fence of the third stop, the passenger's terminal 1000 slowly changes the position sensing period to replace the fourth sensing period with the position of the terminal 1000 at every third sensing period. can be sensed and stored.

The terminal 1000 of the passenger may set and store the time when the passenger enters the fence of the third stop as the third time.

When the passenger's terminal 1000 determines that the speed of the terminal 1000 is equal to or less than the third preset speed from the third time point, the passenger's terminal 1000 may preliminarily determine that the passenger got off the public transportation means. For example, the third speed may be set to zero.

The terminal 1000 of the passenger may set and store the time when the speed of the terminal 1000 is determined to be equal to or less than the third speed as the fourth time.

When the passenger terminal 1000 determines that the speed of the terminal 1000 exceeds the third speed and is equal to or higher than the first speed, the passenger terminal 1000 may finally determine that the passenger does not get off the public transport.

If the passenger's terminal 1000 determines that the speed of the terminal 1000 is not greater than the first speed from the third time point and that the location of the terminal 1000 is out of the fence of the third stop, the passenger has got off the public transportation means can finally decide. Alternatively, even if the passenger's terminal 1000 determines that the speed of the terminal 1000 is not greater than the first speed from the third time point and that the location of the terminal 1000 deviates from the fence of the third stop, after a predetermined delay time, the passenger You can finally decide to get off this public transport. The predetermined delay time may be set to approximately 5 minutes. For a predetermined delay time, the passenger's terminal 1000 may reduce errors in determining whether to get on or off by repeatedly determining whether the location of the terminal 1000 is located within the fence of the second stop several times.

If the passenger's terminal 1000 determines that the speed of the terminal 1000 is not greater than the first speed for a second predetermined time after the third time point, it may finally determine that the passenger got off the public transportation means. Alternatively, even if the passenger's terminal 1000 determines that the speed of the terminal 1000 is not greater than the first speed during the second predetermined time from the third time point, it is finally determined that the passenger got off the public transportation after the predetermined delay time. can be determined as The predetermined delay time may be set to approximately 5 minutes. For a predetermined delay time, the passenger's terminal 1000 may reduce errors in determining whether to get on or off by repeatedly determining whether the location of the terminal 1000 is located within the fence of the second stop several times.

When the passenger's terminal 1000 finally determines whether to get off the passenger in public transportation, the passenger terminal 1000 may set the fourth time as the passenger's alighting time.

The predetermined second time period may be determined based on at least one of a distance between stops of a line, a type of a line, traffic information of an area through which the line passes, and the number of passengers using the line.

In step S350, the passenger's terminal 1000 may calculate and accumulate a reward.

The passenger's terminal 1000 may calculate a reward based on the passenger's boarding time for public transportation.

The reward may be digital currency, and the digital currency may include at least one of tokens, points, cryptocurrency, digitalized legal currency, and the like.

The passenger's terminal 1000 may accumulate many rewards if the passenger boarding time is long. The passenger's terminal 1000 may accumulate a certain amount of digital currency per unit time for the time the passenger boards public transportation. For example, a reward of 1 point may be paid for 2 minutes of boarding time on public transportation. The passenger's terminal 1000 determines the number of passengers based on the difference between the passenger's boarding time and the passenger's disembarkation for a specific public transportation. You can calculate the boarding time. The boarding time of the passenger may be determined as a difference between the second time point and the fourth time point.

In this case, the terminal 1000 of the passenger may collectively accumulate rewards based on the boarding time between boarding and alighting after the passenger's alighting is confirmed. For example, if the passenger rides on public transportation for 20 minutes, the total reward is 10 points, and 10 points can be collectively paid after the passenger gets off the bus.

Alternatively, the passenger's terminal 1000 may calculate the passenger's boarding time based on the passenger's boarding time for a specific public transportation. In this case, the boarding time of the passenger may be determined as a time elapsed from the second time point.

In this case, when the passenger's boarding is confirmed, the passenger's terminal 1000 may accumulate rewards in real time based on the elapsed time from the boarding time. For example, if 10 minutes have elapsed for a passenger to board public transportation, 1 port is accumulated every 2 minutes, and 5 points have been accumulated so far.

Also, the passenger's terminal 1000 may accumulate the limit amount as a reward when the amount obtained by multiplying a predetermined digital currency per unit time by the boarding time exceeds a set limit amount.

The passenger's terminal 1000 may accumulate the calculated reward in the passenger's account and add it to the existing reserve.

In the process S360, the terminal 1000 of the passenger may receive and display the reserve information.

The passenger terminal 1000 may receive the reserve information from the internal server 2000 and store it in the memory 1100 . The passenger's terminal 1000 may compare and verify the reserve information received from the internal server 2000 with the reserve information stored in the memory 1100 of the passenger's terminal 1000 .

The terminal 1000 of the passenger may provide the reserve information to the passenger by displaying the information through the output unit 1200 .

The reserve information may be information on digital currency accumulated in the passenger's account, and the digital currency may include at least one of tokens, points, cryptocurrency, digitalized legal currency, and the like.

In the process S370, the passenger's terminal 1000 may transmit usage information about the reserve. When the passenger's terminal 1000 receives an input to use the reserve, etc. from the passenger, the terminal 1000 may transmit usage information about the reserve to the internal server 2000 .

The passenger's terminal 1000 may receive information on the deducted reserve from the internal server 2000 and display it to the passenger.

The usage information of the reserve may include at least one of information of a place where the reserve is used, a location where the reserve is used, and a time when the reserve is used.

4 is a flowchart of a method for controlling an internal server according to an embodiment of the present invention. Hereinafter, a method for controlling an internal server according to an embodiment of the present invention will be described.

In step S410 , the internal server 2000 may receive location information of the terminal 1000 from the terminal 1000 using the communication unit 2500 . The internal server 2000 may store the received location information of the terminal 1000 in the memory 2100 .

The location information of the terminal 1000 may include coordinates sensed by the location sensor 1460 of the terminal 1000 and a sensing time point at which the coordinate information is sensed. In this case, the coordinates of the terminal 1000 and the sensing time point are mutually exclusive. It may be mapped.

The memory 2100 of the internal server 2000 may store location information on a plurality of stops included in a route.

The memory 2100 of the internal server 2000 may store location information on stops for each public transportation means and location information on stops for each route.

The location information for the stop may include a coordinate value of the location for the stop at which a specific public transport stops on a moving route.

The memory 2100 of the internal server 2000 may store location information on a plurality of points forming a route. The location information on the plurality of points constituting the route may include coordinate values of locations of points spaced apart from each other by a predetermined interval on the route line.

The internal server 2000 may determine whether the received location of the terminal 1000 is within a radius of a preset first distance from the first stop. In this case, a space formed within a radius of a predetermined first distance from the first stop is defined as a fence of the first stop.

The internal server 2000 may set and store a point in time when a passenger enters the fence of the first stop as a first point in time.

In the S420 process, the internal server 2000 may check whether the passenger has boarded public transportation.

The internal server 2000 may check whether the passenger has boarded the public transportation means based on the location of the terminal 1000 received from the first time point and thereafter. The internal server 2000 may calculate the speed of the terminal 1000 based on the received coordinates of the terminal 1000 and the sensing time.

If the internal server 2000 determines that the speed of the terminal 1000 is greater than or equal to the preset first speed from the first point in time, the internal server 2000 may preliminarily determine that the passenger has boarded the public transportation means.

The internal server 2000 may set and store a time point at which it is confirmed that the speed of the terminal 1000 is equal to or greater than a preset first speed as a second time point.

When the internal server 2000 determines that the speed of the terminal 1000 exceeds the first speed and is equal to or greater than the preset second speed, it is determined that the passenger is riding on another means of transportation (eg, a car, etc.) without riding public transportation. can be decided with

If the internal server 2000 determines that the position of the terminal 1000 is outside the fence of the first stop while the speed of the terminal 1000 does not exceed the first speed after the first time point, the passenger gets on the public transportation means You can decide not to.

If the internal server 2000 determines that the location of the terminal 1000 is within the fence of the second stop within the first predetermined time from the second time point, the internal server 2000 may finally determine that the passenger is riding the public transportation means. Alternatively, even if the internal server 2000 determines that the location of the terminal 1000 is within the fence of the second stop within a first predetermined time from the second time point, the passenger is riding on public transportation after a predetermined delay time. can finally decide. The predetermined delay time may be set to approximately 5 minutes. For a predetermined delay time, the internal server 2000 may reduce errors in determining whether to get on or off by repeatedly determining whether the location of the terminal 1000 is located within the fence of the second stop several times.

When the internal server 2000 determines that the location of the terminal 1000 is outside the radius of a preset second distance from the location for a plurality of points forming the route from the second time point, it is finally determined that the passenger has not boarded the public transportation means. can be decided with

When the internal server 2000 determines that the location of the terminal 1000 is outside the radius of a preset third distance from the real-time location of the public transportation received from the external server 5000, finally, that the passenger did not board the public transportation means. can decide The location of the public transportation received from the external server 5000 is a real-time location of the public transportation that the passenger is determined to have boarded, and is included in information received from a transportation company operating public transportation.

The internal server 2000 may set the second time point as the passenger's boarding time when it is finally confirmed whether the passenger is riding in public transportation.

The internal server 2000 may check whether the passenger has boarded the public transportation based on the riding tag information of the public transportation. The internal server 2000 may receive ride tag information of public transportation from the external server 5000 .

The ride tag information of public transportation may include time information and location information for when a passenger boards public transportation. Therefore, the internal server 2000 may check whether the passenger has boarded by using the ride tag information, and may set the time for the passenger's boarding time as the passenger's boarding time.

In step S440 , the internal server 2000 may check whether the passenger gets off the public transportation. In the following, it is assumed that the passenger is boarding public transportation.

The internal server 2000 may check whether the passenger got off the public transportation based on the location and speed of the terminal 1000 . The internal server 2000 may receive and store the location of the terminal 1000 from the terminal 1000 .

The internal server 2000 may determine whether the location of the terminal 1000 is located within the fence of the third stop. The internal server 2000 may set and store the time when the passenger enters the fence of the third stop as the third time.

If the internal server 2000 determines that the speed of the terminal 1000 is less than or equal to the preset third speed from the third time point, the internal server 2000 may preliminarily determine that the passenger got off the public transportation means. The third speed may be set to zero.

The internal server 2000 may set and store a time when the speed of the terminal 1000 is determined to be less than or equal to a preset third speed as a fourth time point.

When the internal server 2000 determines that the speed of the terminal 1000 exceeds the third speed and is equal to or greater than the first speed, the internal server 2000 may finally determine that the passenger does not get off the public transportation.

When the internal server 2000 determines that the speed of the terminal 1000 is not greater than the first speed from the third time point and that the location of the terminal 1000 is out of the fence of the third stop, finally, that the passenger got off the public transportation means. can be decided with Alternatively, even if the internal server 2000 determines that the speed of the terminal 1000 is not greater than the first speed from the third time point and that the location of the terminal 1000 is out of the fence of the third stop, after a predetermined delay time, the passenger You can finally decide to get off public transport. The predetermined delay time may be set to approximately 5 minutes. For a predetermined delay time, the internal server 2000 may reduce errors in determining whether to get on or off by repeatedly determining whether the location of the terminal 1000 is located within the fence of the second stop several times.

If the internal server 2000 determines that the speed of the terminal 1000 is not greater than the first speed for a second predetermined time after the third time point, it may finally determine that the passenger has alighted from the public transportation means. Alternatively, even if the internal server 2000 determines that the speed of the terminal 1000 is not greater than the first speed during the second predetermined time from the third time point, finally, that the passenger got off the public transportation means after the predetermined delay time. can decide The predetermined delay time may be set to approximately 5 minutes. For a predetermined delay time, the internal server 2000 may reduce errors in determining whether to get on or off by repeatedly determining whether the location of the terminal 1000 is located within the fence of the second stop several times.

When the internal server 2000 finally determines whether to get off the passenger from public transportation, the internal server 2000 may set the fourth time point as the passenger's alight time.

The internal server 2000 may check whether the passenger got off the public transport based on the get-off tag information of the public transport. The internal server 2000 may receive the get-off tag information of public transportation from the external server 3000 .

The disembarkation tag information of public transportation may include time information and location information for a time when a passenger gets off the public transportation. Therefore, the internal server 2000 may check whether the passenger alights by using the alight tag information, and may set the time for the passenger's disembarkation time as the passenger's disembarkation time.

The above-described boarding information and getting off information of public transportation may be received from the external server 3000 as location information of the terminal 1000 at once to the internal server 2000 .

In step S435, the internal server 2000 may determine the passenger's movement pattern.

The internal server 2000 may store in the memory 2100 at least one of location information of the terminal 1000, passenger boarding information, passenger alighting information, route information used by the passenger, and information on public transportation used by the passenger. and may determine the passenger's movement pattern information based on at least one and store it in the memory 2100 .

In the process S440, the internal server 2000 may calculate and accumulate a reward.

The internal server 2000 may calculate a reward based on the passenger's boarding time. The reward may be digital currency.

The internal server 2000 may accumulate many rewards if the passenger rides on public transportation for a long time. The internal server 2000 may accumulate the calculated reward in the passenger's account and add it to the existing reserve. The internal server 2000 may accumulate a certain amount of digital currency per unit time for the time the passenger boards public transportation. For example, a reward of 1 point can be awarded for every 2 minutes of riding on public transport.

The internal server 2000 may calculate the passenger's boarding time based on a difference between the passenger's boarding time and the passenger's disembarking time of a specific public transportation means. The boarding time of the passenger may be determined as a difference between the second time point and the fourth time point.

In this case, the internal server 2000 may collectively accumulate rewards based on the boarding time between boarding and alighting time after the passenger's getting off is confirmed. For example, if the passenger rides on public transportation for 20 minutes, the total reward is 10 points, and 10 points can be collectively paid after the passenger gets off the bus.

Alternatively, the internal server 2000 may calculate the passenger's boarding time based on the passenger's boarding time for a specific public transportation. In this case, the boarding time of the passenger may be determined as a time elapsed from the second time point.

In this case, when the passenger's boarding is confirmed, the internal server 2000 may accumulate rewards in real time based on the elapsed time from the boarding time. For example, if 10 minutes have elapsed for a passenger to board public transportation, 1 port is accumulated every 2 minutes, and 5 points have been accumulated so far.

In the process S450, the internal server 2000 may receive or transmit the reserve information.

The internal server 2000 may receive the reserve information from the terminal 1000 of the passenger and store it in the memory 2100 . The internal server 2000 may compare and verify the reserve information received from the passenger's terminal 1000 with the reserve information calculated by the internal server 2000 .

The internal server 2000 may transmit the reserve information to the terminal 1000 by using the communication unit 2500 . The reserve information may be information on the accumulated reserves calculated by the internal server 2000 or may be information about the accumulated reserves calculated and verified by comparison with the reserves calculated in the terminal 1000 . The reserve information may be information about digital currency accumulated in the passenger's account.

In the process S460, the internal server 2000 may receive usage information for the reserve. The internal server 2000 may receive usage information about the reserve from the terminal 1000, and transmit information about the reserve calculated by deducting the used reserve from the reserve stored in the memory 2100 to the terminal 1000. can

In step S460, the internal server 2000 may determine the passenger's consumption pattern information. The internal server 2000 may determine the passenger's consumption pattern information based on at least one of the passenger's card usage information or the passenger's use information on the reserve fund received from the external server 5000 and store it in the memory 2100 . .

5 is a flowchart illustrating operations of a passenger terminal, an internal server, and an external server according to an embodiment of the present invention.

The terminal 1000 senses the position of the passenger's terminal 1000 with the first sensing period using the position sensor 1460 , and maps the coordinates of the passenger's terminal 1000 and the sensing time point to location information can be obtained (S506). The terminal 1000 transmits the location information of the terminal 1000 to the internal server 2000 (S509).

The internal server 2000 may receive location information of each terminal from a plurality of terminals. Alternatively, the internal server 2000 may receive the location information of the terminal from the external server 5000, and in this case, the location information of the terminal may include tag information of getting on or off the terminal (S503).

The internal server 2000 may determine a movement pattern of the passenger's terminal 1000 based on at least one of location information and tag information of the passenger's terminal 1000 ( S510 ).

The passenger's terminal 1000 may check the boarding time and disembarking time of the terminal 1000 for public transportation based on the location information of the terminal 1000 . The passenger's terminal 1000 may calculate the boarding time of public transportation by using at least one of a boarding time and an alighting point (S511). The passenger's terminal 1000 may accumulate rewards to the passenger based on the calculated boarding time (S513).

The internal server 2000 may check the boarding time and getting off point for the public transportation of the terminal 1000 based on the passenger's movement pattern. The internal server 2000 may calculate the time the passenger boards public transportation by using at least one of the boarding time and the getting off point ( S512 ).

The internal server 2000 may accumulate rewards to passengers using the calculated time (S515). The internal server 2000 may transmit the reserve information to the terminal 1000 of the passenger (S518).

The passenger terminal 1000 may display the passenger's reserve information to the passenger through the output unit 1200 . The passenger may input an intention to use the reserve through the user input unit 1700 of the terminal 1000 . The passenger's terminal 1000 may receive the reserve use information received from the user (S527).

The passenger's terminal 1000 may transmit the reserve fund usage information to the internal server 2000 (S530). The internal server 2000 may deduct the reserve from the passenger's account after receiving the reserve use information, and transmit the information of the reserve to the terminal 1000 of the passenger after the deduction.

The internal server 2000 may receive card usage history information of the passenger from the external server 5000 . The internal server 2000 may determine the consumption pattern of the passenger by using at least one of the passenger's card usage history information or the passenger's reserve usage information, and store the consumption pattern information in the memory 2100 .

Although not shown, the internal server 2000 may transmit at least one of the passenger's movement pattern information and the passenger's consumption pattern information to the passenger's terminal 1000 .

6 is a flowchart of a method for controlling a passenger's terminal according to an embodiment of the present invention. Hereinafter, a method of controlling the passenger's terminal will be described, but the overlapping part described in FIG. 3 will be omitted and the differentiated part will be mainly described.

Process S610, process S620, process S630, process S660, process S670, and process S680 are duplicated with processes S310, S320, S330, S340, S350, S360, and S370 of FIG. do.

In step S640 , the passenger's terminal 1000 may provide a mission to the passenger through the output unit 1200 . The passenger's terminal 1000 may provide the mission to the passenger after it is confirmed that the passenger has boarded the public transportation means.

The mission may be included in mission information received from the internal server 2000 or mission information stored in the memory 1100 of the terminal 1000 . The mission may be either a game mission or an advertisement mission. The mission provided to the passenger may be determined based on at least one of a movement pattern of the passenger or a consumption pattern of the passenger.

As an example, the execution time of the mission may be determined based on the boarding time as the movement pattern of the passenger. The type of mission may be determined based on information on getting on or off as a movement pattern of a passenger. A type of mission may be determined based on the passenger's consumption pattern information.

In step S650 , the passenger's terminal 1000 may receive the passenger's mission performance information through the user input unit 1700 . The passenger's terminal 1000 may transmit the passenger's mission performance information to the internal server 2000 . The passenger's mission performance information may include information on whether the passenger's mission has been completed.

In step S670, the passenger's terminal 1000 may calculate and accumulate additional rewards. The passenger's terminal 1000 may calculate an additional reward based on the passenger's mission performance information, and may be accumulated in the passenger's account and added to the existing reserve. The additional reward may be a reward provided separately from the reward provided according to the boarding time.

7 is a flowchart of a method for controlling an internal server according to an embodiment of the present invention. Hereinafter, a method of controlling the internal server will be described, but the overlapped part described in FIG. 4 will be omitted and the differentiated part will be mainly described.

Processes S710, S720, S750, S760, and S770 are duplicated with processes S410, S420, S430, S440, and S450 of FIG. 4, and thus detailed descriptions thereof will be omitted.

In step S730 , the internal server 2000 may transmit mission information to the terminal 1000 of the passenger.

The mission information may be either a game mission or an advertisement mission. The mission provided to the passenger may be determined based on at least one of a movement pattern of the passenger or a consumption pattern of the passenger.

As an example, the execution time of the mission may be determined based on the boarding time as the movement pattern of the passenger. The type of mission may be determined based on information on getting on or off as a movement pattern of a passenger. A type of mission may be determined based on the passenger's consumption pattern information.

In step S740 , the internal server 2000 may receive the passenger's mission performance information from the passenger's terminal 1000 . The passenger's mission performance information may include information on whether the passenger's mission has been completed.

In the S750 process, the internal server 2000 may calculate and accumulate additional rewards. The internal server 2000 may calculate an additional reward based on the passenger's mission performance information, and may be accumulated in the passenger's account and added to the existing reserve. The additional reward may be a reward provided separately from the reward provided according to the boarding time.

8 is a flowchart illustrating operations of a passenger terminal, an internal server, and an external server according to an embodiment of the present invention.

The passenger terminal 1000 may obtain location information of the passenger terminal 1000 ( S802 ). The passenger's terminal 1000 may transmit the location information of the terminal 1000 to the internal server 2000 (S804). The internal server 2000 may receive location information of the passenger terminal 1000 from the external server 5000 (S806).

The passenger terminal 1000 may check whether the passenger has boarded public transportation based on the location information of the terminal 1000 ( S808 ). The internal server 2000 may check whether the passenger has boarded public transportation based on the location information of the terminal 1000 ( S810 ).

The internal server 2000 may transmit mission information to the terminal 1000 of the passenger when it is confirmed that the passenger has boarded public transportation (S812). The mission information includes information about a mission that a passenger can perform while riding on public transportation. For example, there are quiz missions, game missions, and advertisement viewing missions.

The passenger's terminal 1000 may display the mission stored in the memory 1100 or received from the internal server 2000 to the passenger through the output unit 1200 (S814).

When the passenger performs a mission, the passenger's terminal 1000 may transmit mission performance information on whether the mission has been completed to the internal server 20000 (S816). The terminal 1000 of the passenger may check whether the passenger got off the public transportation based on the location information of the terminal 1000 (S818).

When it is confirmed that the passenger has alighted, the passenger's terminal 1000 may calculate an additional reward for the mission based on the mission performed by the passenger and accumulate the reward to the passenger. Passengers can earn rewards by performing missions while performing public transportation.

The internal server 2000 may check whether the passenger got off the public transportation based on the location information of the terminal 1000 ( S822 ). When it is confirmed that the passenger has gotten off, the internal server 2000 may calculate an additional reward for the mission based on the mission performed by the passenger and accumulate the reward to the passenger. The internal server 2000 may transmit information on the reserve in which the additional rewards are added to the terminal 1000 of the passenger.

9 is a flowchart of a method for controlling a passenger's terminal according to another embodiment of the present invention. Hereinafter, a method for controlling a passenger's terminal according to another embodiment of the present invention will be described.

In the process S910 , the passenger's terminal 1000 senses the location of the passenger's terminal 1000 , checks the passenger's reserve usage information, or receives location information or consumption information from the internal server 2000 , so that the passenger's movement pattern information or consumption pattern information may be obtained. Alternatively, the passenger terminal 1000 may receive the passenger's movement pattern information or consumption pattern information from the internal server 2000 .

In step S920 , the passenger's terminal 1000 may receive advertisement information from the internal server 2000 .

The advertisement information received from the internal server 2000 may include information on advertisements that provide rewards to passengers.

The advertisement information received from the internal server 2000 may include information on advertisements set at a specific stop.

The advertisement information received from the internal server 2000 may include at least one of a lock screen advertisement, an in-app top banner advertisement, an in-app stop advertisement, an in-app map advertisement, a mission advertisement, and the like.

When an advertisement is set at a stop by an advertiser or an advertisement is set on a route between a stop and a stop, the lock screen advertisement is a stop or stops near the terminal 1000 based on the sensed location information of the passenger terminal 1000. It refers to displaying an advertisement set on a route between the two on the lock screen of the terminal 1000 .

In-app top banner advertisement is a stop or stop near the terminal 1000 based on the sensed location information of the passenger's terminal 1000 when an advertisement is set at a stop by an advertiser or an advertisement is set on a route between a stop and a stop It refers to displaying an advertisement set on a route between the two on the screen of the application while a predetermined application of the terminal 1000 is running.

The in-app stop advertisement refers to showing advertisements set at the boarding stop or disembarking stop based on at least one of information about a passenger's boarding stop or information about a disembarkation stop when advertisements are set for each stop by the advertiser. The stop advertisement refers to an advertisement that is started in the area where the stop advertisement is displayed on the screen of the application when the passenger's terminal 1000 is located within the fence of the stop where the stop advertisement is set. Station advertisements may be contracted exclusively for a specific period of time at that stop.

When an advertisement is set at a specific point in the vicinity of a stop by an advertiser, the in-app map advertisement is specific on the map of the application in which the boarding stop or disembarking stop is visible based on at least one of information about the passenger's boarding stop or the getting off stop. It means showing advertisements for the branch.

The mission advertisement means that, when an advertisement mission is set at a stop by an advertiser, a reward is provided to the passenger when the passenger performs a set specific advertisement mission.

Whereas other advertisements only show advertisement information to passengers in one direction, mission advertisements allow passengers to perform specific missions in addition to viewing advertisement information, enabling bidirectional communication with passengers. Compared to other advertisements, the mission advertisement allows passengers to take an active position rather than a passive position.

For example, the mission advertisement may include an advertisement for watching a specific advertisement to the end, an advertisement for performing a quiz or game performed on an application, an advertisement for reaching a specific place, an advertisement for performing a specific action at a specific place, etc. can

Through the above-mentioned advertisement, the advertiser can maximize the advertisement effect to passengers boarding or alighting at a specific stop by setting an advertisement for his or her business located in the vicinity of a specific stop at a specific stop.

In step S930 , the passenger's terminal 1000 may provide the received advertisement information to the passenger through the output unit 1200 .

The passenger's terminal 1000 may display an advertisement set at the stop based on the location of the terminal. The passenger terminal 1000 may display an advertisement set at the stop based on at least one of the passenger's movement pattern information and consumption pattern information.

The passenger terminal 1000 may display an advertisement set at a specific stop when the passenger's terminal 1000 is within a predetermined radius of the specific stop based on the location of the passenger's terminal while a predetermined application is running.

A passenger may passively view advertisement information or actively perform a mission through an advertisement provided through the output unit 1200 of the passenger's terminal device 1000 .

When providing the received mission advertisement, the passenger's terminal 1000 may display rewards set differently according to the type of the mission advertisement together.

When the passenger performs the mission advertisement, the reward displayed together is accumulated to the passenger, and the reward may motivate the passenger to perform the mission advertisement.

Mission advertisements that involve the movement of passengers rather than mission advertisements that do not involve the movement of passengers (eg, advertisements that watch advertisements or perform quizzes or games) Advertisements that perform ) can be set with more rewards.

In step S940 , the passenger's terminal 1000 may check whether the passenger's mission advertisement is performed.

The terminal 1000 of the passenger may check whether the passenger performed the mission advertisement among advertisements provided to the passenger. For example, in the case of an advertisement for performing a quiz or game performed on an application, the passenger's terminal 1000 may check whether the passenger has performed an advertisement type quiz or game.

For example, in the case of an advertisement for reaching a specific place, the terminal 1000 of the passenger senses the location information of the terminal 1000 at a predetermined time interval, and the position of the terminal 1000 is a predetermined distance from the specific place. It is checked whether it has arrived within a radius of , and if so, the terminal 1000 of the passenger may determine that the passenger has performed the mission advertisement.

For example, in the case of an advertisement performing a specific action in a specific place, the specific action is a purchase made at the advertiser's store, entering an advertiser identification code, entering a platform provider identification code, or a predetermined time in a specific place. It may include the act of staying for a period of time.

The terminal 1000 of the passenger may determine whether to arrive at a specific place based on location information of the terminal 1000 . And, the terminal 1000 of the passenger is based on the image information of the passenger's card usage history or purchase receipt, based on input information of an identification code such as a specific number, barcode, QR code, or the sensed position of the terminal 1000 . Based on the information, it is possible to confirm whether a specific action is performed.

In step S950 , the passenger's terminal 1000 may transmit the passenger's mission advertisement performance information.

If the passenger has performed the mission advertisement, the passenger's terminal 1000 may transmit the passenger's mission advertisement performance information to the internal server 2000 . The mission advertisement performance information may include at least one of information on the type of mission advertisement performed by the passenger, information generated by performing the mission advertisement, and information on whether the mission advertisement has been performed.

In step S960 , the passenger's terminal 1000 may receive reserve information from the internal server 1000 . The internal server 1000 may determine that the passenger has performed the mission advertisement, accumulate rewards to the passenger, and transmit the passenger's reserve information to the passenger's terminal 1000 . The passenger's terminal 1000 is the internal server 1000 ) may receive the passenger's reserve information transmitted from and display it to the passenger through the output unit 1200 .

10 is a flowchart of a method for controlling an internal server according to another embodiment of the present invention. Hereinafter, a method for controlling an internal server according to another embodiment of the present invention will be described.

In the process S1010, the internal server 2000 receives the passenger's movement pattern information or consumption based on the received passenger's location information, the received passenger's reserve usage information, the received passenger's card usage history information, the received card tag history information, and the like. At least one of pattern information may be acquired.

In step S1020 , the internal server 2000 may transmit advertisement inquiry information to the advertiser's terminal 3000 .

An advertiser can be a person who needs advertisements, a person who relays advertisement products to people who want advertisements, a lessor or a real estate broker who rents a store to people who need advertisements.

The advertisement inquiry information may include an advertisement product for setting an advertisement at the passenger's boarding or disembarking stop for public transportation based on at least one of the passenger's movement pattern information and consumption pattern information.

The advertisement product may include at least one of a lock screen advertisement product, an in-app top banner advertisement product, an in-app stop advertisement product, an in-app map advertisement product, a mission advertisement product, and the like.

The internal server 2000 may classify characteristics of advertisements that may be of interest to passengers based on passengers boarding or alighting at a specific stop. The internal server 2000 may transmit advertisement inquiry information including advertisement products classified according to the nature of the advertisement according to the nature of the advertiser.

For example, if the internal server 2000 has a lot of interest in clothes, which the internal server 2000 would have determined based on the consumption patterns of passengers getting off at a specific stop, the internal server 2000 may be interested in advertisers selling clothes. Advertisement inquiry information including a possible advertisement product may be transmitted to the advertiser.

In step S1030, the internal server 2000 may receive advertisement intention information from the advertiser. The advertisement intention information may include information about an advertisement product desired by the advertiser. When the advertiser receives advertisement inquiry information and selects an advertisement product provided by the terminal based on the advertisement inquiry information, the terminal may provide information on the advertisement product selected by the advertiser to the internal server 2000 .

In step S1040 , the internal server 2000 may transmit advertisement information to the passenger terminal 1000 based on the advertisement intention information of the advertiser. The advertisement information is information about advertisements set at a specific stop, and includes information provided by the passenger's terminal 1000 to the passenger when the passenger's terminal 1000 arrives in the vicinity of the specific stop.

Even if the internal server 2000 transmits advertisement information of the advertiser to the terminal 1000 of the passenger, the cost for the advertisement is not deducted from the advertiser's account.

The conventional advertisement is an advertisement after pre-cost, and when the advertiser selects an advertisement product, the advertisement cost is first deducted and the advertisement of the advertiser is provided to the passenger terminal. However, as an advertiser, there is a burden of paying advertising costs before confirming the effectiveness of the advertisement. In order to solve this problem, in the present invention, the advertiser's advertisement is first provided to the passenger's terminal before charging the advertiser for the advertisement cost, and when the advertiser's desired mission advertisement is completed, the advertisement cost is deducted from the advertiser after the pre-advertisement We want to provide cost-effective advertising.

In step S1050 , the internal server 2000 may receive mission advertisement performance information from the passenger's terminal 1000 . The internal server 2000 may store the received mission advertisement performance information in the memory 2100 .

In the process S1060, the internal server 2000 may accumulate the passenger's reward. The internal server 2000 may determine whether the passenger has completed the mission advertisement based on the passenger's mission advertisement performance information.

The internal server 2000 may accumulate a reward for the mission advertisement to the passenger in the passenger's account when the passenger completes the mission advertisement.

In the S1070 process, the internal server 2000 may deduct the advertiser's reserve. The internal server 2000 may determine whether the passenger has completed the mission advertisement based on the passenger's mission advertisement performance information.

When the passenger completes the mission advertisement, the internal server 2000 may deduct the reserve accumulated in advance from the account of the advertiser who has set the mission advertisement. However, as an example of the reserve deduction method, the advertiser may be charged an advertisement cost for the mission advertisement.

Advertisers can check the effectiveness of advertisements because they pay advertisement costs after the mission advertisement they have set is completed. .

In step S1080 , the internal server 2000 may transmit the passenger's reward accumulation information to the passenger's terminal 1000 . The passenger's reward accumulation information may include at least one of information on rewards according to the completion of the mission advertisement, information on points accumulated for rewards, and information on points accumulated in the passenger's account.

In the process S1090, the internal server 2000 may transmit the reserve deduction information for the reserve deducted from the account of the advertiser to the advertiser. The reserve deduction information may include at least one of information about the reserve deducted for the mission advertisement, information about the reserve of the account after deduction, and the like.

In step S1010, the internal server 2000 may transmit advertisement performance information to the advertiser. The advertisement performance information may include at least one of a setting position of the mission advertisement, a type of the mission advertisement, a mission advertisement setting period, the number of times the mission advertisement is performed, and the like.

11 is a flowchart of a method for controlling an advertiser's terminal according to another embodiment of the present invention.

In step S1100 , the advertiser's terminal 3000 may receive advertisement inquiry information from the internal server 2000 . The advertiser's terminal 3000 may display advertisement product information through an output unit (not shown) based on advertisement inquiry information. The advertisement inquiry information may include information on advertisement products that can be set for each specific stop.

In step S1120 , the advertiser's terminal 3000 may transmit advertisement intention information to the internal server 2000 . That is, the advertiser's terminal 3000 may transmit advertisement intention information including information on the advertisement product selected by the advertiser to the internal server 3000 .

When an advertiser wants to advertise his/her own store, an advertisement product set at a stop close to the store may be selected. An advertisement set at a specific stop may be provided to a passenger through a terminal of a passenger getting on or off at the corresponding stop. In this way, it is possible to recognize the advertiser's shop by passengers getting on or off at a specific stop.

In a process S1130 , the advertiser's terminal 3000 may receive the reserve deduction information from the internal server 2000 . When an advertisement product selected by the advertiser is exposed on the passenger's terminal 1000 or when the passenger performs an advertisement mission, the amount of money previously accumulated in the advertiser's account is deducted and the advertisement cost is paid.

The internal server 2000 may notify the advertiser's terminal 3000 by transmitting information on the deduction of the reserve when the cost for the advertisement of the advertiser is deducted from the reserve.

In step S1140 , the advertiser's terminal 3000 may receive advertisement performance information from the internal server 2000 . The internal server 2000 may transmit advertisement performance information to the advertiser's terminal 3000 to check how effective the advertiser's advertisement is.

Advertising performance information is available in which regions are floating, commercial area analysis, and data business.

12 is a flowchart illustrating operations of a passenger terminal, an internal server, and an advertiser's terminal according to another embodiment of the present invention.

The passenger's terminal 1000 senses the location of the passenger's terminal 1000, checks the passenger's reserve usage information, or receives the location information or consumption information from the internal server 2000, so that the passenger's movement pattern information or consumption pattern information can be obtained. Alternatively, the passenger terminal 1000 may receive the passenger's movement pattern information or consumption pattern information from the internal server 2000 ( S1201 ).

The internal server 2000 receives the location information of the passenger's terminal 1000, checks the passenger's reserve usage information, or receives the location information or consumption information from the external server 5000, so that the passenger's movement pattern information or consumption pattern Information can be obtained (S1201).

The passenger's terminal 1000 may receive advertisement information from the internal server 2000 (S1209). The advertisement information may include information on advertisements set for each stop.

The passenger's terminal 1000 senses the position of the terminal 1000, and when the sensed position of the terminal 1000 is located within the fence of the stop, the passenger's terminal 1000 outputs the advertisement set at the stop to the output unit 1200. It can be provided to the passenger through (S1212). Advertisements may include mission advertisements that prompt passengers to perform specific actions.

The mission advertisement may include a quiz mission advertisement, a game mission advertisement, a video viewing mission advertisement, a visit mission advertisement, a purchase mission advertisement, and the like.

The passenger's terminal 1000 may check whether the passenger's mission advertisement is performed (S1215). The passenger's terminal 1000 may determine whether to perform the mission advertisement of the passenger based on at least one of a location of the terminal 1000, a text input by the passenger, and an image input by the passenger.

For example, when it is deemed that the video viewing mission advertisement completes the viewing of the advertiser's advertisement image to the end, the passenger's terminal 1000 displays the advertisement image displayed by the passenger through the output unit 1200 from beginning to end. It can be checked whether the user has watched the video, and based on this, it can be determined whether the video viewing advertisement mission is performed.

For example, when the advertisement for visiting mission arrives at a location designated by the advertiser and the mission is performed, the passenger's terminal 1000 senses the location of the terminal 1000 and the sensed location of the terminal 1000 is moved from the designated location. If it is detected within a predetermined distance, it may be determined that the visiting mission advertisement has been performed. The location designated by the advertiser may be a store to be advertised or a location to induce a visitor to visit.

The passenger's terminal 1000 may transmit mission advertisement performance information to the internal server 2000 (S1218). Upon receiving the mission advertisement performance information, the internal server 2000 may calculate and accumulate a passenger's reward based on the mission advertisement performed by the passenger (S1221). The internal server 2000 may transmit the reserve information to the terminal 1000 of the passenger.

When the internal server 2000 receives the mission advertisement performance information, the advertiser's reserve may be deducted based on the mission advertisement performed by the passenger (S1224). The internal server 2000 may transmit the reserve deduction information to the advertiser's terminal 3000 , and may also transmit advertisement performance information to the advertiser's terminal 3000 .

According to an embodiment of the present invention, it is not a post-advertisement advertisement, but a post-advertisement cost in which the advertisement is performed first and the cost for the advertisement is subsequently settled, the effect that the advertiser can pay the advertisement cost while confirming the effectiveness of the advertisement have

13 is a flowchart of a method for controlling a terminal of a passenger according to another embodiment of the present invention. Hereinafter, a method of controlling a passenger's terminal according to another embodiment of the present invention will be described.

In the process S1310, the passenger's terminal 1000 senses the passenger's location information, checks the passenger's reserve usage information, or receives the location information or consumption information from the internal server 2000, so that the passenger's movement pattern information or consumption pattern information can be obtained. Alternatively, the passenger terminal 1000 may receive at least one of the passenger's movement pattern information and the passenger's consumption pattern information from the internal server 2000 .

In step S1320 , the passenger's terminal 1000 may receive public transportation operation information from the internal server 2000 . The public transportation operation information may include at least one of information on routes, operation time information of public transportation for each route, information on the current location of public transportation, and location information on stops.

Furthermore, the public transportation operation information may further include at least one of information on a temporarily changed route and information that a transportation company wants to notify passengers.

The passenger's terminal 1000 may display public transportation operation information to the passenger through the output unit 1200 . Accordingly, the passenger can check the route information of the public transportation means, arrival time, information on the revised route, information on the notice of the transportation company, and the like.

In step S1330 , the passenger's terminal 1000 may receive advertisement information from the internal server 2000 . The advertisement information is advertisement information transmitted from the terminal 4000 of the transportation company to the internal server 2000, and may be advertisements provided by public transportation means for each route and for each stop. The passenger's terminal 1000 may provide a notification to the passenger through the output unit 1200 of the advertisement information of the carrier based on the public transportation operation information and the location information of the terminal 1000 . For example, if the carrier's advertisement information provides advertisement information for stop A, the passenger's terminal may provide the advertisement for stop A to the passenger in the form of a notification if the terminal 1000 is located within a predetermined radius from the A stop. have.

In step S1340 , the passenger's terminal 1000 may receive review information input by the passenger through the user input unit 1700 . The review information of the passenger may include reviews of drivers of public transport, cleanliness of public transport, compliance with operating times, and the like.

In step S1350 , the passenger's terminal 1000 may transmit the passenger's review information to the internal server 2000 .

14 is a flowchart of a method for controlling an internal server according to another embodiment of the present invention. Hereinafter, a method of controlling an internal server according to another embodiment of the present invention will be described.

In the process S1410, the internal server 2000 receives the passenger's movement pattern based on at least one of the received passenger's location information, the received passenger's reserve usage information, the received passenger's card usage history information, and the received card tag history information. At least one of information and consumption pattern information may be acquired.

In step S1420 , the internal server 2000 may receive bus service information from a transportation company and transmit the received bus service information to the passenger terminal 1000 . A description of the bus operation information is omitted because it overlaps with the above-described content.

In step S1430 , the internal server 2000 may receive the carrier's advertisement information from the carrier, and transmit the received carrier's advertisement information to the passenger's terminal 1000 . The description of the advertisement information is omitted because it overlaps with the above-mentioned content.

In the process S1440, the internal server 2000 may receive the passenger's review information from the terminal 1000, and transmit the passenger's review information to the transport company's terminal 4000 or a server (not shown) of a local government. By sending the review information of passengers to the server (not shown) of the local government, it can serve as a window for reporting in the public interest.

Alternatively, the internal server 2000 receives the passenger's review information from the terminal 1000, generates modified review information using a plurality of passenger reviews, and transmits the modified statistical information to the terminal 4000 or the local government of the transport company. can be transmitted to a server (not shown) of

The revised review information is calculated based on the number of reviews and reviews written by passengers in order to prevent distortion of information that may occur by setting quantitative absolute values based on different criteria for each passenger when a passenger's review has a quantitative value. It may include quantitative relative values.

Meanwhile, the revised review information may be a set of contents included in the passenger's review. The content may be a keyword indicating the content of a positive or negative evaluation of public transportation.

In step S1450 , the internal server 2000 may transmit at least one of the passenger's location information or the passenger's card usage history information received from the external server 5000 to the terminal 4000 of the transportation company. Alternatively, the internal server 2000 may transmit at least one of the passenger's movement pattern information and the passenger's consumption pattern information to the terminal 4000 of the transportation company.

In step S1460, the internal server 2000 may transmit route improvement information to the transportation company. The internal server 2000 uses at least one of location information of a plurality of terminals, passenger boarding and alighting information, passenger movement pattern information, passenger consumption pattern information, and passenger review information on the route of public transportation in operation. may be determined, and route improvement information may be transmitted to the terminal 4000 of the transport company or the server (not shown) of the local government.

15 is a flowchart of a method for controlling a terminal of a transportation company according to another embodiment of the present invention. Hereinafter, a method for controlling a terminal of a transport company according to another embodiment of the present invention will be described.

In step S1510 , the terminal 4000 of the transport company may transmit bus operation information to the internal server 2000 . A description of the bus operation information is omitted because it overlaps with the above-described content.

In step S1520 , the terminal 4000 of the transport company may transmit advertisement information of the transport company to the internal server 2000 . The description of the advertisement information of the transportation company is omitted because it overlaps with the above-mentioned content.

In step S1530 , the terminal 4000 of the transport company may receive review information of the passenger from the internal server 2000 . The terminal 4000 of the transport company may store the passenger's review information.

In step S1540 , the terminal 4000 of the transport company may receive at least one of the passenger's location information and the passenger's card usage history information from the internal server 2000 .

In the process S1550, the terminal 4000 of the transport company manages customer service (CS) or human resources based on at least one of the passenger's location information, the passenger's movement pattern information, the passenger's consumption pattern information, and the passenger's review information. (Human Resource: HR) can be managed.

In step S1560 , the terminal 4000 of the transport company may receive route improvement information from the internal server 2000 . The route improvement information may be information on routes that maximize the profitability of the company while improving passenger convenience by providing services to many passengers while minimizing costs compared to current routes of public transportation fisheries.

16 is a flowchart illustrating operations of a passenger's terminal, an internal server, and a terminal of a transport company according to another embodiment of the present invention.

The passenger's terminal 1000 senses the location of the passenger's terminal 1000, checks the passenger's reserve usage information, or receives the location information or consumption information from the internal server 2000, so that the passenger's movement pattern information or consumption pattern information can be obtained. Alternatively, the passenger terminal 1000 may receive the passenger's movement pattern information or consumption pattern information from the internal server 2000 (S1601).

The internal server 2000 receives the location information of the passenger's terminal 1000, checks the passenger's reserve usage information, or receives the location information or consumption information from the external server 5000, so that the passenger's movement pattern information or consumption pattern Information can be obtained (S1601).

The terminal 4000 of the transport company may transmit public transportation operation information to the internal server 2000 (S1602). The internal server 2000 may transmit the public transportation operation information received from the transportation company to the terminal 1000 of the passenger (S1604). The passenger's terminal 1000 may provide the received public transportation operation information to the passenger through the output unit 1200 (S1606).

The carrier's terminal 4000 may transmit the carrier's advertisement information to the internal server 2000 (S1608). The internal server 2000 may transmit the carrier's advertisement information received from the carrier to the passenger's terminal 1000 (S1610). The passenger's terminal 1000 may provide the received carrier's advertisement information to the passenger through the output unit 1200 (S1612).

The passenger's terminal 1000 may check the passenger's review information left by the passenger (S1614), and transmit the passenger's review information to the internal server 2000 (S1616). The internal server 2000 may transmit the passenger's review information to the terminal 4000 of the transportation company.

Also, the internal server 2000 may transmit at least one of the passenger's location information, card use information, passenger movement pattern information, and passenger consumption pattern information to the terminal 4000 of the transportation company. The internal server 2000 determines the route of public transportation in which the route of public transportation is improved by using at least one of location information, card usage information, passenger movement pattern information, passenger consumption pattern information, and passenger review information. It can be (S1624). The internal server 2000 transmits the route improvement information including the route information of the improved public transportation to the terminal 4000 of the transportation company (S1626), thereby increasing the convenience of passengers and the profit of the transportation company.

The terminal 4000 of the transportation company may perform CS management or HR management based on the passenger's review information.

Although the present invention has been described with reference to the embodiment shown in the drawings, which is merely exemplary, those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Accordingly, the true technical protection scope of the present invention should be determined by the technical spirit of the appended claims.

Passenger's terminal 1000
Internal Server (2000)

Claims (5)

A control method of an internal server that provides public transportation-based rewards, comprising the process of accumulating more rewards to the user as the boarding time that the user has been riding on public transportation increases. The method of claim 1,
The boarding time is a control method of an internal server that provides a public transportation-based reward, which is calculated based on information about the user getting on and off the public transportation means. 3. The method of claim 2,
The information about the user getting on and off the public transportation means, the user is determined based on the riding tag information and getting off tag information on the public transportation means, a control method of an internal server that provides a public transportation-based reward. a process of receiving, by a terminal of a user using public transportation, coordinates and sensing time information of the terminal, which are sensed and transmitted at a preset period; and
Based on the coordinates and sensing time information of the terminal, the pre-stored stop information for each public transportation means, and the stop information for each route, the user's boarding position, boarding time, getting off location, getting off point, the user for the public transportation means A method of determining a movement pattern of a user using public transportation, comprising the process of checking a type of public transportation being used, and a route type of the public transportation method. The process of receiving, from an external server, the riding and alighting tag information that the user tags when getting on and off the public transportation means; and
Based on the boarding and alighting tag information, the pre-stored stop information for each public transportation means, and the stop information for each route, the user's boarding position, boarding time, getting off location, getting off point, the user is using for the public transportation means A method of determining a user's movement pattern using public transportation, comprising the process of confirming a type of public transportation and a route type of the public transportation.

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