KR102604695B1 - A device for determining a user's movement pattern using public transportation, an electronic device for providing a public transportation-based reward, and a control method thereof - Google Patents

Abstract

One embodiment of the present invention provides a control method of an internal server that provides public transportation-based rewards, including a process of accumulating more rewards to the user as the user's riding time on public transportation increases. can do.

Description

Device for determining a user's movement pattern using public transportation, an electronic device for providing a public transportation-based reward, and method for controlling the same and a control method thereof}

The present invention relates to a device for determining the movement patterns of users using public transportation, an electronic device that provides public transportation-based rewards, and a method for controlling these. Specifically, it relates to determining the transportation patterns of passengers and the time the passenger boarded public transportation. It relates to an electronic device that provides rewards to passengers based on or provides advertisements based on the passenger's location and a method of controlling the same.

Recently, due to the rapid spread of smartphones, apps such as transportation, maps, and navigation have become services closely related to daily life due to the development of GPS technology related to daily life as well as entertainment elements.

As an example, a public transportation information app provides a service that provides real-time notification of information about when a bus or subway departs from a specific departure point.

However, the conventional public transportation information notification app has a limitation in that it only provides limited information such as the current real-time location of buses or subways, and the estimated travel time between the departure point and destination.

Korean Patent Publication No. 10-2015-0122077, October 30, 2015

The purpose of the electronic device and its control method according to an embodiment of the present invention is to provide a platform that connects passengers, advertisers, and transportation companies.

The purpose of the electronic device and its control method according to an embodiment of the present invention is to provide rewards to passengers according to the boarding time of public transportation.

The purpose of the electronic device and its control method according to an embodiment of the present invention is to provide advertisements to passengers riding public transportation.

The purpose of the electronic device and its control method according to an embodiment of the present invention is to provide advertisements set at public transportation stops to passengers.

The purpose of the electronic device and its control method according to an embodiment of the present invention is to provide advertisements for which advertising costs are paid in a postpaid manner after pre-advertisement.

The purpose of the electronic device and its control method according to an embodiment of the present invention is to quantitatively inform the effectiveness of advertising.

The purpose of the electronic device and its control method according to an embodiment of the present invention is to provide passenger reviews to transportation companies in real time so that the transportation companies can use them for CS and HR management.

One embodiment of the present invention provides a control method of an internal server that provides public transportation-based rewards, including a process of accumulating more rewards to the user as the user's riding time on public transportation increases. can do.

In one embodiment of the present invention, the boarding time may be calculated based on information about the user getting on and off the public transportation means.

In one embodiment of the present invention, information about the user getting on and off the public transportation means may be determined based on tag information on the user getting on and off the public transportation means and tag information on getting off.

One embodiment of the present invention includes the process of receiving the coordinates and sensing point information of a user using public transportation sensed and transmitted at a preset period by the terminal; And based on the coordinates and sensing point information of the terminal, pre-stored stop information for each public transportation means, and stop information for each route, the user's boarding location, boarding time, getting off location, getting off time, and the user for the public transportation means. It is possible to provide a method of determining the movement pattern of a user using public transportation, including a process of checking the type of public transportation being used and the route type of the public transportation.

One embodiment of the present invention includes the process of receiving boarding and alighting tag information from an external server that a user tags when boarding and alighting from public transportation; And based on the boarding and disembarking tag information, pre-stored stop information for each public transportation means, and stop information for each route, the user's boarding location, boarding time, getting off location, getting off time, and usage by the user for the public transportation means. A method of determining the movement pattern of a user using public transportation can be provided, including a process of checking the type of public transportation being used and the route type of the public transportation.

The electronic device and its control method according to an embodiment of the present invention have the effect of providing a platform that connects passengers, advertisers, and transportation companies.

The electronic device and its control method according to an embodiment of the present invention have the effect of providing rewards to passengers according to the boarding time of public transportation.

The electronic device and its control method according to an embodiment of the present invention have the effect of providing advertisements to passengers riding public transportation.

The electronic device and its control method according to an embodiment of the present invention have the effect of providing advertisements set at public transportation stops to passengers.

The electronic device and its control method according to an embodiment of the present invention have the effect of providing advertisements for which advertising costs are paid in a postpaid manner after pre-advertisement.

The electronic device and its control method according to an embodiment of the present invention have the effect of quantitatively informing the effectiveness of advertising.

The electronic device and its control method according to an embodiment of the present invention has the effect of providing passenger reviews to the transportation company in real time, so that the transportation company can use them for CS and HR management.

Figure 1 shows a block diagram of a public transportation unification system according to an embodiment of the present invention.
Figure 2a shows a block diagram of a terminal according to one embodiment of the present invention.
Figure 2b shows a block diagram of a server according to an embodiment of the present invention.
Figure 3 is a flowchart of a method for controlling a passenger's terminal according to an embodiment of the present invention.
Figure 4 is a flowchart of a method for controlling an internal server according to an embodiment of the present invention.
Figure 5 is a flowchart of the operations of the passenger's terminal, internal server, and external server according to an embodiment of the present invention.
Figure 6 is a flowchart of a method for controlling a passenger's terminal according to an embodiment of the present invention.
Figure 7 is a flowchart of a method for controlling an internal server according to an embodiment of the present invention.
Figure 8 is a flowchart of the operations of a passenger's terminal, an internal server, and an external server according to an embodiment of the present invention.
Figure 9 is a flowchart of a method for controlling a passenger's terminal according to another embodiment of the present invention.
Figure 10 is a flowchart of a method for controlling an internal server according to another embodiment of the present invention.
Figure 11 is a flowchart of a method for controlling an advertiser's terminal according to another embodiment of the present invention.
Figure 12 is a flowchart of operations of a passenger's terminal, an internal server, and an advertiser's terminal according to another embodiment of the present invention.
Figure 13 is a flowchart of a method for controlling a passenger's terminal according to another embodiment of the present invention.
Figure 14 is a flowchart of a method for controlling an internal server according to another embodiment of the present invention.
Figure 15 is a flowchart of a method of controlling a transportation company's terminal according to another embodiment of the present invention.
Figure 16 is an operation flowchart of a passenger's terminal, an internal server, and a transportation company's terminal according to another embodiment of the present invention.

Terms such as first or second may be used to describe various components, but the components should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another component, for example, without departing from the scope of rights according to the concept of the present invention, a first component may be named a second component and similarly a second component A component may also be named a first component.

Technical terms used in this specification are only used to describe specific embodiments and are not intended to limit the present invention. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this specification, terms such as “comprise” or “have” are intended to designate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in this specification, but are not intended to indicate the presence of one or more other features. It should be understood that this does not exclude in advance the possibility of the existence or addition of elements, numbers, steps, operations, components, parts, or combinations thereof.

The suffixes “module” and “part” for components used in this specification are given or used interchangeably only considering the ease of preparing the specification, and do not have distinct meanings or roles in themselves, and do not have distinct meanings or roles in this specification. It may mean a functional or structural combination of hardware for performing a method according to an embodiment of the invention or software that can drive the hardware.

Hereinafter, the electronic device and its control method of the present invention will be described with reference to the drawings. The electronic device of the present invention may include a terminal and a server.

Figure 1 shows a block diagram of a public transportation unification system according to an embodiment of the present invention.

Referring to FIG. 1, the passenger's terminal 1000 and the internal server 2000 may be connected to each other through a network, and the internal server 2000 may be connected to the advertiser's terminal (3000, or server), the transportation company's terminal (3000, or server), or can also be connected to an external server (5000) through a network.

The internal server 2000 can use the location information of the passenger terminal 1000 to provide rewards and advertising information according to the public transportation boarding time to passengers who board public transportation. The advertising information may be advertising information received from an advertising agency server.

The internal server 2000 may transmit review information entered into the passenger terminal to the transportation company server. Hereinafter, the operation method between the internal server and the passenger terminal will be explained in FIGS. 3 to 10, the operation method between the internal server and the advertiser server will be explained in FIGS. 11 to 13, and the operation method between the internal server and the Unsasa server will be described. This is explained in Figures 14 to 16.

Figure 2a shows a block diagram of a terminal according to one embodiment of the present invention.

As an embodiment of the present invention, the terminal 1000 may be called a device, an electronic device, etc. The terminal 1000 includes a smartphone, tablet PC, PC, smart TV, mobile phone, personal digital assistant (PDA), laptop, media player, global positioning system (GPS) device, e-book terminal, digital broadcasting terminal, navigation, and kiosk. , MP3 players, digital cameras, home appliances, and other computing devices, but are not limited to these.

Additionally, the terminal 100 may be a wearable device such as a watch, glasses, hair band, or ring equipped with a display function and data processing function. However, it is not limited thereto, and the terminal 100 may include all types of devices capable of processing data and providing processed data.

With reference to Figure 2a, the configuration of a terminal according to an embodiment of the present invention will be described in detail.

The terminal 1000 according to an embodiment of the present invention may include a memory 1100, an output unit 1200, a communication unit 1500, and a processor 1300. Alternatively, the terminal 1000 according to an embodiment of the present invention includes a memory 1100, an output unit 1200, a processor 1300, a sensing unit 1400, a communication unit 1500, and an A/V input unit 1600. and a user input unit 1700.

*Memory (1100)

The memory 1100 may store programs for processing and control of the processor 1300, and may also store information input to the terminal 1000 or information output from the terminal 1000.

The memory 1100 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory, etc.), or RAM. (RAM, Random Access Memory) SRAM (Static Random Access Memory), ROM (Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read-Only Memory), magnetic memory, magnetic disk , and may include at least one type of storage medium among optical disks.

Programs stored in the memory 1100 can be classified into a plurality of modules according to their functions, for example, a UI module 1110, a touch screen module 1120, a notification module 1130, etc. .

The UI module 1110 may provide specialized UI, GUI, etc. that are linked to the terminal 1000 for each application.

The touch screen module 1120 may detect a user's touch gesture on the touch screen and transmit information about the touch gesture to the processor 1300. The touch screen module 1120 according to one embodiment can recognize and analyze touch codes. The touch screen module 1120 may be composed of separate hardware including a controller.

The notification module 1130 may generate a signal to notify the occurrence of an event in the terminal 1000. Examples of events that occur in the terminal 1000 include receiving a call signal, receiving a message, inputting a key signal, and schedule notification. The notification module 1130 may output a notification signal in the form of a video signal through the display unit 1210, may output a notification signal in the form of an audio signal through the sound output unit 1220, and the vibration motor 1230 A notification signal can also be output in the form of a vibration signal. For example, the notification module 1130 may generate a signal to output guide information based on estimated lane information.

*Output unit (1200)

The output unit 1200 may output an audio signal, a video signal, or a vibration signal, and the output unit 1200 may include a display unit 1210, an audio output unit 1220, and a vibration motor 1230. there is.

The display unit 1210 displays and outputs information processed in the terminal 1000. Specifically, the display unit 1210 may output an image captured by the camera 1610. The display unit 1210 may display a user interface for executing an operation related to the response in response to the user's input.

The audio output unit 1220 outputs audio data received from the communication unit 1500 or stored in the memory 1100. Additionally, the sound output unit 1220 outputs sound signals related to functions performed in the terminal 1000 (eg, call signal reception sound, message reception sound, notification sound).

*Processor (1300)

The processor 1300 typically controls the overall operation of the terminal 1000. For example, the processor 1300 executes programs stored in the memory 1100, thereby controlling the user input unit 1700, output unit 1200, sensing unit 1400, communication unit 1500, and A/V input unit 1700. ) can be controlled overall.

*Sensing unit (1400)

The sensing unit 1400 may detect the state of the terminal 1000 or the state surrounding the terminal 1000 and transmit the sensed information to the processor 1300.

The sensing unit 1400 includes a geomagnetic sensor 1410, an acceleration sensor 1420, a temperature/humidity sensor 1430, an infrared sensor 1440, a gyroscope sensor 1450, and a position sensor. It may include at least one of (eg, GPS) 1460, an air pressure sensor 1470, a proximity sensor 1480, and an RGB sensor 1490, but is not limited thereto. Since the function of each sensor can be intuitively deduced by a person skilled in the art from its name, detailed description will be omitted.

*Communication Department (1500)

The communication unit 1500 may include one or more components that allow the terminal 1000 to communicate with other devices (not shown) and servers (not shown). The other device (not shown) may be a computing device such as the terminal 1000 or a sensing device, but is not limited thereto. For example, the communication unit 1500 may include a short-range communication unit 1510, a mobile communication unit 1520, and a broadcast reception unit 1530.

The short-range wireless communication unit 1510 includes a Bluetooth communication unit, a Bluetooth Low Energy (BLE) communication unit, a Near Field Communication unit, a WLAN (Wi-Fi) communication unit, a Zigbee communication unit, and an infrared ( It may include, but is not limited to, an IrDA (infrared Data Association) communication unit, WFD (Wi-Fi Direct) communication unit, UWB (ultra wideband) communication unit, and Ant+ communication unit.

The mobile communication unit 1520 transmits and receives wireless signals with at least one of a base station, an external terminal, and a server on a mobile communication network. Here, the wireless signal may include various types of data according to voice call signals, video call signals, or text/multimedia message transmission and reception.

The broadcast receiver 1530 receives broadcast signals and/or broadcast-related information from the outside through a broadcast channel. Broadcast channels may include satellite channels and terrestrial channels. Depending on the implementation, the terminal 1000 may not include a broadcast reception unit 1530.

*A/V (Audio/Video) input unit (1600)*

The A/V (Audio/Video) input unit 1600 is for inputting audio or video signals, and may include a camera 1610, a microphone 1620, etc.

The camera 1610 can obtain image frames such as still images or videos through an image sensor in video call mode or shooting mode. Images captured through the image sensor may be processed through the processor 1300 or a separate image processing unit (not shown).

The microphone 1620 receives external sound signals and processes them into electrical voice data. For example, the microphone 1620 may receive an acoustic signal from an external device or a user. The microphone 1620 can receive a user's voice input. The microphone 1620 can use various noise removal algorithms to remove noise generated in the process of receiving an external acoustic signal.

*User input unit (1700)

The user input unit 1700 refers to a means through which a user inputs data to control the terminal 1000. For example, the user input unit 1700 includes a key pad, a dome switch, and a touch pad (contact capacitive type, pressure resistance type, infrared detection type, surface ultrasonic conduction type, and integral type). Tension measurement method, piezo effect method, etc.), jog wheel, jog switch, etc., but are not limited to these.

Figure 2b shows a block diagram of a server according to an embodiment of the present invention.

The server 2000 according to an embodiment of the present invention may include a memory 2100, a processor 2300, and a communication unit 2500, and a description of each component is given in the memory 1100 of the terminal 1000. , Since it is the same as the description of the processor 1300 and the communication unit 1500, it is omitted.

The terminal in FIG. 2A may be the terminal 1000 of a passenger using public transportation.

The terminal 3000 of an advertiser wishing to advertise to passengers may have the same configuration as the passenger terminal 1000 of FIG. 2A and includes a memory 3100, an output unit 3200, a communication unit 3500, and a processor 3300. , it may include at least one of a sensing unit 3400, an A/V input unit 3600, and a user input unit 3700.

The terminal 4000 of a transportation company operating public transportation may have the same configuration as the passenger terminal 1000 of FIG. 2A and includes a memory 4100, an output unit 4200, a communication unit 4500, and a processor 4300. , it may include at least one of a sensing unit 4400, an A/V input unit 4600, and a user input unit 4700.

The server in FIG. 2B may be an internal server 2000, and the external server 5000 may have the same configuration as the internal server 2000 in FIG. 2B.

The memories 1100 and 2100 of the electronic device described above may store a control method of the electronic device described below or may store software that performs a control method of the electronic device. Additionally, the processors 1300 and 2300 of the electronic device may perform the control method of the electronic device described below using each component.

Figure 3 is a flowchart of a method for controlling a passenger's terminal according to an embodiment of the present invention. Hereinafter, a method of controlling the passenger terminal 1000 according to an embodiment of the present invention will be described with reference to FIG. 3.

In process S310, the passenger's terminal 1000 may acquire the location of the terminal 1000.

The passenger's terminal 1000 can sense the location of the terminal using the terminal's sensing unit 1400. The passenger's terminal 1000 may sense the location of the terminal 1000 while a predetermined application is running or while a predetermined application is running in the background.

The passenger's terminal 1000 may sense the location of the terminal every preset first sensing cycle. The preset first sensing cycle may be several milliseconds (msec) to several minutes (min), and may be a value stored in the memory 1100 of the passenger's terminal 1000. Depending on the embodiment, the preset first sensing period may be 10 seconds.

The location information of the terminal 1000 may include coordinates sensed by the position sensor 1460 and a sensing time point for sensing the coordinate information. In this case, the coordinates and the sensing time point of the terminal may be mapped to each other. The passenger's terminal 1000 may store location information acquired through sensing in the memory 1100.

The passenger's terminal 1000 may sense the location of the terminal by changing the sensing cycle from a preset first sensing cycle to a preset second sensing cycle based on the sensed position. The second sensing cycle may be shorter than the first sensing cycle.

The memory 1100 of the terminal 1000 may store location information about a plurality of stops included in the route. The memory 1100 of the terminal 1000 may store location information about stops for each means of public transportation and location information about stops for each route. Location information about a stop may include coordinate values of the location of a stop that stops on a route on which a specific means of public transportation moves.

The memory 1100 of the terminal 1000 may store location information about a plurality of points forming a route. Location information about a plurality of points forming a route may include coordinate values of the positions of points spaced apart at predetermined intervals on the route line. This can be called route line information.

‘Public transportation’ referred to in the text below may include various means of transportation such as buses, subways, ships, taxis, or trains, and each of these may be referred to as public transportation.

The location information about the stop of public transportation may include coordinate information of a bus stop, coordinate information of a station where a subway stops, coordinate information of a ship port, coordinate information of a train station, coordinate information of a tram stop, etc.

If the passenger's terminal 1000 determines that the sensed location of the terminal 1000 is within the radius of the first preset distance from the first stop, the passenger terminal 1000 detects the terminal at each preset second sensing period instead of the preset first sensing period. The position of (1000) can be sensed.

The space formed within the radius of the first preset distance from the first stop is defined as the fence of the first stop. In the same way, the space formed within the radius of the first preset distance from another stop is defined as the fence of the corresponding stop.

When the passenger is located within the fence of the first stop, the passenger's terminal 1000 changes the sensing cycle of the terminal 1000 to a faster location and senses and stores the terminal's position every second sensing cycle.

When the sensed position of the terminal 1000 leaves the fence of the first stop, the passenger terminal 1000 slowly changes the position sensing cycle and detects the terminal 1000 every first sensing cycle instead of the second sensing cycle. Sensing and saving the location.

The passenger's terminal 1000 may receive and store information about the stop that the passenger has checked as being of interest, such as favorites, and the terminal (1000) may receive information about the stop that the passenger has checked as being of interest only if the sensed location of the terminal is within the fence of the checked stop. ) can be changed from the first sensing cycle to the second sensing cycle. Through this, unnecessary battery consumption of the terminal due to stops that passengers are not interested in can be prevented.

The passenger's terminal 1000 may set the time when the passenger enters the fence of the first stop as the first time point and store it.

In process S320, the passenger's terminal 1000 may transmit location information of the terminal 1000.

The passenger's terminal 1000 may transmit location information of the terminal 1000 to the internal server 2000 using the communication unit 1500.

The passenger's terminal 1000 can transmit the location of the terminal 1000 whenever it senses it, and senses and transmits the location of the terminal 1000 every first or second sensing cycle.

Alternatively, the passenger's terminal 1000 may transmit location information including a plurality of sensed coordinates, and the transmission period of the location information may be larger than the first sensing period or the second sensing period. In this case, the terminal 1000 can reduce battery consumption by reducing the number of times it transmits location information compared to the number of times it senses it.

Alternatively, the passenger's terminal 1000 may transmit only the location information related to the passenger's boarding among the sensed location information of the terminal 1000. For example, the passenger's terminal 1000 may transmit only the location information of the terminal 1000 sensed from the first point in time among the sensed location information of the terminal 1000. Therefore, unnecessary waste of communication data can be reduced.

In process S330, the passenger's terminal 1000 may check whether the passenger has boarded public transportation.

The passenger's terminal 1000 may check whether the passenger has boarded a means of public transportation based on the location of the terminal 1000 sensed from the first point in time. The terminal 1000 may calculate the speed of the terminal 1000 based on the sensed coordinates of the terminal 1000 and the sensing time.

If the passenger's terminal 1000 determines that the speed of the terminal 1000 is higher than the preset first speed from the first point in time, it may preliminary determine that the passenger has boarded a means of public transportation.

The passenger's terminal 1000 may set the time point at which it is confirmed that the speed of the terminal 1000 is higher than the preset first speed as the second time point and store it.

If the terminal 1000 determines that the speed of the terminal 1000 exceeds the first speed and is higher than the preset second speed, the terminal 1000 ultimately determines that the passenger did not ride public transportation but boarded another means of transportation (e.g., a car, etc.). You can decide.

The preset first speed is a speed that exceeds the speed that a human can achieve.

The preset second speed is greater than the preset first speed and is a speed that exceeds the speed that public transportation can achieve. The speed that public transportation can achieve can be set differently using at least one of the type of public transportation (e.g., bus, subway, tram, etc.), the operating area where public transportation operates, and the operating time.

If the passenger's terminal 1000 determines that the speed of the terminal 1000 does not exceed the first speed after the first time and that the location of the terminal 1000 is outside the fence of the first stop, the passenger gets on the public transportation. You can decide that you didn't do it.

If the passenger's terminal 1000 determines that the location of the terminal 1000 is within the fence of the second stop within a predetermined first time from the second time point, it may finally determine that the passenger is riding a public transportation means. Alternatively, even if the passenger's terminal 1000 determines that the location of the terminal 1000 is within the fence of the second stop within a predetermined first time from the second time point, the passenger gets on the public transportation vehicle after a predetermined delay time and It can be finally decided that there is. The predetermined delay time may be set to approximately 5 minutes. During a predetermined delay time, the passenger's terminal 1000 repeatedly determines whether the location of the terminal 1000 is within the fence of the second stop several times, thereby reducing errors in judgment about whether to board or disembark.

The second stop is a stop belonging to the same line as the first stop, and is the next stop after the first stop. When the passenger terminal 1000 finally confirms whether the passenger is boarding public transportation, the second time point is the passenger's boarding time. It can be set to any point in time.

The predetermined first time may be determined based on at least one of the distance between stops on the route, the type of route, traffic information in the area through which the route passes, and the number of passengers using the route.

In process S340, the passenger's terminal 1000 can check whether the passenger gets off from public transportation. The following assumes that the passenger is boarding public transportation.

The passenger's terminal 1000 can check whether the passenger has gotten off from public transportation based on the location and speed of the terminal 1000.

The passenger's terminal 1000 may sense and store the location of the terminal 1000 every third preset sensing cycle.

If the passenger's terminal 1000 determines that the location of the terminal 1000 is located within the fence of the third stop, the passenger's terminal 1000 may sense the location of the terminal 1000 using a preset fourth sensing cycle instead of the third sensing cycle.

The fourth sensing cycle may be shorter than the third sensing cycle. The third stop is a stop belonging to the same route as the first stop and the second stop, and is a stop located after the second stop. In other words, the third stop may be the next stop after the second stop or may be a stop located before the end point.

When the sensed position of the terminal 1000 goes beyond the fence of the third stop, the passenger terminal 1000 changes the position sensing cycle slowly and changes the position of the terminal 1000 every third sensing cycle instead of the fourth sensing cycle. can be sensed and stored.

The passenger's terminal 1000 may set the time when the passenger enters the fence of the third stop as the third time point and store it.

If the passenger's terminal 1000 determines that the speed of the terminal 1000 is below the preset third speed from the third point in time, it may preliminary determine that the passenger has alighted from the public transportation means. As an example, the third speed may be set to zero.

The passenger's terminal 1000 may set the time point at which it is confirmed that the speed of the terminal 1000 is lower than the third speed as the fourth time point and store it.

If the passenger's terminal 1000 determines that the speed of the terminal 1000 exceeds the third speed again and is above the first speed, it can finally determine that the passenger did not get off the public transportation.

If the passenger's terminal 1000 determines that the speed of the terminal 1000 is not greater than the first speed from the third point in time and that the location of the terminal 1000 is beyond the fence of the third stop, it is determined that the passenger got off the public transportation means. You can finally decide. Alternatively, even if the passenger's terminal 1000 determines that the speed of the terminal 1000 is not greater than the first speed and the location of the terminal 1000 is beyond the fence of the third stop from the third point in time, the passenger may You can finally decide that you have disembarked from this means of public transportation. The predetermined delay time may be set to approximately 5 minutes. During a predetermined delay time, the passenger's terminal 1000 repeatedly determines whether the location of the terminal 1000 is within the fence of the second stop several times, thereby reducing errors in judgment about whether to board or disembark.

If the passenger's terminal 1000 determines that the speed of the terminal 1000 is not greater than the first speed during a predetermined second time period from the third point in time, it may finally determine that the passenger got off the public transportation means. Alternatively, even if the passenger's terminal 1000 determines that the speed of the terminal 1000 is not greater than the first speed during a predetermined second time period from the third point in time, the passenger's terminal 1000 finally determines that the passenger got off the public transportation means after a predetermined delay time. can be decided. The predetermined delay time may be set to approximately 5 minutes. During a predetermined delay time, the passenger's terminal 1000 repeatedly determines whether the location of the terminal 1000 is within the fence of the second stop several times, thereby reducing errors in judgment about whether to board or disembark.

When the passenger's terminal 1000 finally decides whether to disembark the passenger from public transportation, it can set the fourth time point as the disembarkation point of the passenger.

The predetermined second time may be determined based on at least one of the distance between stops on the route, the type of route, traffic information in the area through which the route passes, and the number of passengers using the route.

In process S350, the passenger's terminal 1000 can calculate and accumulate rewards.

The passenger's terminal 1000 may calculate a reward based on the passenger's boarding time for public transportation.

The reward may be digital currency, and the digital currency may include at least one of tokens, points, cryptocurrency, and digitized fiat currency.

The passenger's terminal 1000 can accumulate many rewards if the passenger rides on public transportation for a long time. The passenger's terminal 1000 can accumulate a certain amount of digital currency per unit time for the time the passenger rides public transportation. For example, a reward of 1 point may be paid for every 2 minutes of public transportation boarding time. The passenger's terminal 1000 provides the passenger's information based on the difference between the passenger's boarding time and the passenger's disembarking time for a specific public transportation. Boarding time can be calculated. The passenger's boarding time may be determined by the difference between the second time point and the fourth time point.

In this case, the passenger's terminal 1000 can collectively accumulate rewards based on the boarding time between boarding and disembarking after the passenger's disembarkation is confirmed. For example, if the passenger's public transportation boarding time is 20 minutes, the total reward accumulated is 10 points, and 10 points can be paid in a lump sum after the passenger gets off.

Alternatively, the passenger's terminal 1000 may calculate the passenger's boarding time based on the passenger's boarding time for specific public transportation. In this case, the passenger's boarding time may be determined by the time elapsed from the second point in time.

In this case, when the passenger's boarding is confirmed, the passenger's terminal 1000 can accumulate rewards in real time based on the time elapsed from the time of boarding. For example, if 10 minutes have passed since the passenger boarded public transportation, 1 port is accumulated every 2 minutes, and 5 points have been accumulated so far.

In addition, the passenger's terminal 1000 can accumulate the limit amount as a reward when the amount multiplied by the boarding time by a certain digital currency per unit time exceeds the set limit amount.

The passenger's terminal 1000 may deposit the calculated reward into the passenger's account and add it to the existing accumulated points.

In process S360, the passenger's terminal 1000 may receive and display reward points information.

The passenger's terminal 1000 may receive reward points information from the internal server 2000 and store it in the memory 1100. The passenger's terminal 1000 can verify the points information received from the internal server 2000 by comparing the point information stored in the memory 1100 of the passenger's terminal 1000.

The passenger's terminal 1000 can provide accumulated points information to the passenger by displaying it through the output unit 1200.

Point information may be information about digital currency accumulated in the passenger's account, and digital currency may include at least one of tokens, points, cryptocurrency, and digitized legal currency.

In process S370, the passenger's terminal 1000 may transmit usage information about accumulated points. When the passenger's terminal 1000 receives an input to use accumulated points, etc. from the passenger, the terminal 1000 may transmit usage information about the accumulated points to the internal server 2000.

The passenger's terminal 1000 can receive information about the accumulated points deducted from the internal server 2000 and display it to the passenger.

The usage information about the accumulated funds may include at least one of the following information: a place where the accumulated funds were used, a location where the accumulated funds were used, and a time when the accumulated funds were used.

Figure 4 is a flowchart of a method for controlling an internal server according to an embodiment of the present invention. Below, a method for controlling an internal server according to an embodiment of the present invention will be described.

In process S410, the internal server 2000 may receive location information of the terminal 1000 from the terminal 1000 using the communication unit 2500. The internal server 2000 may store the received location information of the terminal 1000 in the memory 2100.

The location information of the terminal 1000 may include coordinates sensed by the position sensor 1460 of the terminal 1000 and a sensing time point for sensing the coordinate information. In this case, the coordinates and the sensing time point of the terminal 1000 are different from each other. It may be mapped.

The memory 2100 of the internal server 2000 may store location information about a plurality of stops included in the route.

The memory 2100 of the internal server 2000 can store location information about stops for each means of public transportation and location information about stops for each route.

Location information about a stop may include coordinate values of the location of a stop that stops on a route on which a specific means of public transportation moves.

The memory 2100 of the internal server 2000 may store location information about a plurality of points forming a route. Location information about a plurality of points forming a route may include coordinate values of the positions of points spaced apart at predetermined intervals on the route line.

The internal server 2000 may determine whether the received location of the terminal 1000 is within a radius of a first preset distance from the first stop. In this case, the space formed within the radius of the first preset distance from the first stop is defined as the fence of the first stop.

The internal server 2000 may set the time when the passenger enters the fence of the first stop as the first time and store it.

In process S420, the internal server 2000 may check whether the passenger has boarded public transportation.

The internal server 2000 may check whether the passenger has boarded a means of public transportation based on the location of the terminal 1000 received from the first point in time. The internal server 2000 may calculate the speed of the terminal 1000 based on the received coordinates of the terminal 1000 and the sensing point.

If the internal server 2000 determines that the speed of the terminal 1000 is higher than the preset first speed from the first point in time, it may preliminary determine that the passenger has boarded a means of public transportation.

The internal server 2000 may set the time at which it is confirmed that the speed of the terminal 1000 is higher than the preset first speed as the second time and store it.

If the internal server 2000 determines that the speed of the terminal 1000 exceeds the first speed and is higher than the preset second speed, the internal server 2000 finally determines that the passenger did not ride public transportation but boarded another means of transportation (e.g., a car, etc.). can be decided.

If the internal server 2000 determines that the speed of the terminal 1000 does not exceed the first speed after the first time and that the location of the terminal 1000 is outside the fence of the first stop, the passenger gets on the public transportation means. You can decide that you didn't do it.

If the internal server 2000 determines that the location of the terminal 1000 is within the fence of the second stop within a predetermined first time from the second time point, it may finally determine that the passenger is boarding a public transportation means. Alternatively, even if the internal server 2000 determines that the location of the terminal 1000 is within the fence of the second stop within a predetermined first time from the second time point, it determines that the passenger is boarding the public transportation vehicle after a predetermined delay time. You can finally decide. The predetermined delay time may be set to approximately 5 minutes. During a predetermined delay time, the internal server 2000 repeatedly determines whether the location of the terminal 1000 is within the fence of the second stop several times, thereby reducing errors in judgment about whether to board or get off.

If the internal server 2000 determines that the location of the terminal 1000 is outside the preset radius of the second distance from the location of the plurality of points forming the route from the second point in time, the internal server 2000 finally determines that the passenger did not board the means of public transportation. can be decided.

If the internal server 2000 determines that the location of the terminal 1000 is outside the radius of the preset third distance from the real-time location of public transportation received from the external server 5000, it finally determines that the passenger did not board the public transportation means. You can decide. The location of public transportation received from the external server 5000 is the real-time location of the public transportation on which the passenger is determined to have boarded, and is included in information received from a place such as a transportation company operating public transportation.

When the internal server 2000 finally confirms whether the passenger is boarding public transportation, it can set the second time as the passenger's boarding time.

The internal server 2000 may check whether the passenger has boarded public transportation based on public transportation ride tag information. The internal server 2000 can receive public transportation ride tag information from the external server 5000.

Public transportation ride tag information may include time information and location information about when a passenger boards public transportation. Therefore, the internal server 2000 can use the ride tag information to check whether the passenger is boarding, and can set the time for the passenger's boarding time to the passenger's boarding time.

In process S440, the internal server 2000 may check whether the passenger gets off from public transportation. The following assumes that the passenger is boarding public transportation.

The internal server 2000 can check whether the passenger has gotten off from public transportation based on the location and speed of the terminal 1000. The internal server 2000 may receive and store the location of the terminal 1000 from the terminal 1000.

The internal server 2000 may determine whether the location of the terminal 1000 is located within the fence of the third stop. The internal server 2000 may set the time when the passenger enters the fence of the third stop as the third time and store it.

If the internal server 2000 determines that the speed of the terminal 1000 is lower than the preset third speed from the third point in time, it may preliminary determine that the passenger has alighted from the public transportation means. The third speed may be set to zero.

The internal server 2000 may set the time at which it is confirmed that the speed of the terminal 1000 is lower than the preset third speed as the fourth time and store it.

If the internal server 2000 determines that the speed of the terminal 1000 exceeds the third speed and is above the first speed, it can finally determine that the passenger has not gotten off the public transportation.

If the internal server 2000 determines that the speed of the terminal 1000 is not greater than the first speed from the third point in time and that the location of the terminal 1000 is outside the fence of the third stop, the internal server 2000 finally determines that the passenger got off the public transportation means. can be decided. Alternatively, even if the internal server 2000 determines that the speed of the terminal 1000 is not greater than the first speed from the third point in time and that the location of the terminal 1000 is beyond the fence of the third stop, the passenger does not arrive after a predetermined delay time. You can finally decide that you have disembarked from public transportation. The predetermined delay time may be set to approximately 5 minutes. During a predetermined delay time, the internal server 2000 repeatedly determines whether the location of the terminal 1000 is within the fence of the second stop several times, thereby reducing errors in judgment about whether to board or get off.

If the internal server 2000 determines that the speed of the terminal 1000 is not greater than the first speed during a predetermined second time period from the third point in time, it may finally determine that the passenger got off the public transportation means. Alternatively, even if the internal server 2000 determines that the speed of the terminal 1000 is not greater than the first speed during a predetermined second time period from the third point in time, it finally determines that the passenger got off the public transportation vehicle after a predetermined delay time. You can decide. The predetermined delay time may be set to approximately 5 minutes. During a predetermined delay time, the internal server 2000 repeatedly determines whether the location of the terminal 1000 is within the fence of the second stop several times, thereby reducing errors in judgment about whether to board or get off.

When the internal server 2000 finally decides whether to disembark the passenger from public transportation, it may set the fourth time point as the disembarkation point of the passenger.

The internal server 2000 may check whether the passenger got off from public transportation based on the public transportation alighting tag information. The internal server 2000 may receive public transportation alighting tag information from the external server 3000.

The tag information for getting off from public transportation may include time information and location information about when a passenger gets off from public transportation. Therefore, the internal server 2000 can use the alighting tag information to check whether the passenger has alighted or not, and can set the time for the passenger's alighting point to the passenger's alighting point.

The above-described public transportation boarding and disembarkation information may be received from the external server 3000 to the internal server 2000 at once as location information of the terminal 1000.

In process S435, the internal server 2000 may determine the passenger's movement pattern.

The internal server 2000 may store in the memory 2100 at least one of the location information of the terminal 1000, passenger boarding information, passenger disembarkation information, route information used by the passenger, and information about the public transportation method used by the passenger. In addition, the passenger's movement pattern information can be determined based on at least one of the information and stored in the memory 2100.

In process S440, the internal server 2000 may calculate and accumulate rewards.

The internal server 2000 may calculate a reward based on the passenger's boarding time. Rewards may be digital currency.

The internal server 2000 can accumulate many rewards if the passenger rides on public transportation for a long time. The internal server 2000 may deposit the calculated reward into the passenger's account and add it to the existing reward points. The internal server 2000 can accumulate a certain amount of digital currency per unit time for the time a passenger rides public transportation. For example, a reward of 1 point can be paid for every 2 minutes of public transportation riding time.

The internal server 2000 may calculate the passenger's boarding time based on the difference between the passenger's boarding time and the passenger's disembarking time of a specific means of public transportation. The passenger's boarding time may be determined by the difference between the second time point and the fourth time point.

In this case, the internal server 2000 may collectively accumulate rewards based on the boarding time between boarding and disembarking after the passenger's disembarkation is confirmed. For example, if the passenger's public transportation boarding time is 20 minutes, the total reward accumulated is 10 points, and 10 points can be paid in a lump sum after the passenger gets off.

Alternatively, the internal server 2000 may calculate the passenger's boarding time based on the passenger's boarding time for specific public transportation. In this case, the passenger's boarding time may be determined by the time elapsed from the second point in time.

In this case, when the passenger's boarding is confirmed, the internal server 2000 can accumulate rewards in real time based on the time elapsed from the time of boarding. For example, if 10 minutes have passed since the passenger boarded public transportation, 1 port is accumulated every 2 minutes, and 5 points have been accumulated so far.

In process S450, the internal server 2000 may receive or transmit reserve information.

The internal server 2000 may receive reward points information from the passenger's terminal 1000 and store it in the memory 2100. The internal server 2000 may verify the points information received from the passenger's terminal 1000 by comparing the point information calculated by the internal server 2000.

The internal server 2000 may transmit reward points information to the terminal 1000 using the communication unit 2500. Point information may be information about points calculated and accumulated in the internal server 2000, or information about points verified by comparison with the points calculated in the terminal 1000. Point information may be information about digital currency accumulated in the passenger's account.

In process S460, the internal server 2000 may receive usage information about accumulated points. The internal server 2000 may receive usage information about the accumulated points from the terminal 1000, and may transmit information about the accumulated points calculated by subtracting the used points from the accumulated points stored in the memory 2100 to the terminal 1000. You can.

In process S460, the internal server 2000 may determine the passenger's consumption pattern information. The internal server 2000 may determine the passenger's consumption pattern information based on at least one of the passenger's card usage information or the passenger's accumulated savings usage information received from the external server 5000 and store it in the memory 2100. .

Figure 5 is a flowchart of the operations of the passenger's terminal, internal server, and external server according to an embodiment of the present invention.

The terminal 1000 uses the position sensor 1460 to sense the location of the passenger's terminal 1000 in a first sensing cycle, and provides location information that maps the coordinates and sensing point of the location of the passenger's terminal 1000. can be obtained (S506). The terminal 1000 transmits the location information of the terminal 1000 to the internal server 2000 (S509).

The internal server 2000 may receive location information of each terminal from a plurality of terminals. Alternatively, the internal server 2000 may receive location information of the terminal from the external server 5000, and in this case, the location information of the terminal may include tag information of boarding or alighting of the terminal (S503).

The internal server 2000 may determine the movement pattern of the passenger's terminal 1000 based on at least one of the location information or tag information of the passenger's terminal 1000 (S510).

The passenger's terminal 1000 can confirm the boarding and disembarking times of public transportation for the terminal 1000 based on the location information of the terminal 1000. The passenger's terminal 1000 may calculate the boarding time of public transportation using at least one of the boarding time and the disembarking time (S511). The passenger's terminal 1000 may accumulate rewards to the passenger based on the calculated boarding time (S513).

The internal server 2000 may check the boarding and disembarkation times for public transportation of the terminal 1000 based on the passenger's movement pattern. The internal server 2000 may calculate the time the passenger boarded public transportation using at least one of the boarding time and the getting off time (S512).

The internal server 2000 can accumulate rewards to passengers using the calculated time (S515). The internal server 2000 may transmit reward points information to the passenger's terminal 1000 (S518).

The passenger's terminal 1000 can display the passenger's accumulated points information to the passenger through the output unit 1200. The passenger may input his or her intention to use the accumulated points through the user input unit 1700 of the terminal 1000. The passenger's terminal 1000 may receive reward usage information input from the user (S527).

The passenger's terminal 1000 may transmit reward usage information to the internal server 2000 (S530). After receiving the accumulated point usage information, the internal server 2000 may deduct the accumulated points from the passenger's account and transmit the accumulated accumulated money information to the passenger's terminal 1000 after the deduction.

The internal server 2000 may receive the passenger's card usage history information from the external server 5000. The internal server 2000 may determine the passenger's consumption pattern using at least one of the passenger's card usage history information or the passenger's accumulated savings usage information, and may store the consumption pattern information in the memory 2100.

Although not shown, the internal server 2000 may transmit at least one of the passenger's movement pattern information or the passenger's consumption pattern information to the passenger's terminal 1000.

Figure 6 is a flowchart of a method for controlling a passenger's terminal according to an embodiment of the present invention. Hereinafter, the control method of the passenger's terminal will be described, but the duplicated parts described in FIG. 3 will be omitted and the differentiated parts will be mainly explained.

Since the S610 process, S620 process, S630 process, S660 process, S670 process, and S680 process overlap with the S310 process, S320 process, S330 process, S340 process, S350 process, S360 process, and S370 process of FIG. 3, detailed description is omitted. do.

In process S640, the passenger's terminal 1000 may provide a mission to the passenger through the output unit 1200. The passenger's terminal 1000 may provide a mission to the passenger after it is confirmed that the passenger has boarded a public transportation means.

The mission may be included in mission information received from the internal server 2000 or mission information stored in the memory 1100 of the terminal 1000. The mission may be either a game mission or an advertising mission. The mission provided to the passenger may be determined based on at least one of the passenger's movement pattern or the passenger's consumption pattern.

As an example, the mission performance time may be determined based on the boarding time and the passenger's movement pattern. The type of mission may be determined based on boarding or disembarkation information based on the passenger's movement pattern. The type of mission may be determined based on the passenger's consumption pattern information.

In process S650, the passenger's terminal 1000 may receive the passenger's mission performance information through the user input unit 1700. The passenger's terminal 1000 may transmit the passenger's mission performance information to the internal server 2000. The passenger's mission performance information may include information about whether the passenger's mission has been completed.

In process S670, the passenger's terminal 1000 can calculate and accumulate additional rewards. The passenger's terminal 1000 can calculate additional rewards based on the passenger's mission performance information, accumulate them in the passenger's account, and add them to the existing points. Additional rewards may be rewards provided separately from rewards provided depending on boarding time.

Figure 7 is a flowchart of a method for controlling an internal server according to an embodiment of the present invention. Hereinafter, the control method of the internal server will be described, but the duplicated parts described in FIG. 4 will be omitted and the differentiated parts will be mainly explained.

Since the S710 process, S720 process, S750 process, S760 process, and S770 process overlap with the S410 process, S420 process, S430 process, S440 process, and S450 process of FIG. 4, detailed descriptions are omitted.

In process S730, the internal server 2000 may transmit mission information to the passenger's terminal 1000.

The mission information may be either a game mission or an advertisement mission. The mission provided to the passenger may be determined based on at least one of the passenger's movement pattern or the passenger's consumption pattern.

As an example, the mission performance time may be determined based on the boarding time and the passenger's movement pattern. The type of mission may be determined based on boarding or disembarkation information based on the passenger's movement pattern. The type of mission may be determined based on the passenger's consumption pattern information.

In process S740, the internal server 2000 may receive the passenger's mission performance information from the passenger's terminal 1000. The passenger's mission performance information may include information about whether the passenger's mission has been completed.

In the S750 process, the internal server 2000 may calculate and accumulate additional rewards. The internal server 2000 can calculate additional rewards based on the passenger's mission performance information, deposit them in the passenger's account, and add them to the existing points. Additional rewards may be rewards provided separately from rewards provided depending on boarding time.

Figure 8 is a flowchart of the operations of a passenger's terminal, an internal server, and an external server according to an embodiment of the present invention.

The passenger's terminal 1000 may acquire location information of the passenger's terminal 1000 (S802). The passenger's terminal 1000 may transmit location information of the terminal 1000 to the internal server 2000 (S804). The internal server 2000 may receive location information of the passenger's terminal 1000 from the external server 5000 (S806).

The passenger's terminal 1000 may check whether the passenger has boarded public transportation based on the location information of the terminal 1000 (S808). The internal server 2000 can check whether the passenger has boarded public transportation based on the location information of the terminal 1000 (S810).

When the internal server 2000 confirms that the passenger has boarded public transportation, the internal server 2000 may transmit mission information to the passenger's terminal 1000 (S812). Mission information includes information about missions that passengers can perform while boarding public transportation. For example, there are quiz missions, game missions, and advertisement viewing missions.

The passenger's terminal 1000 can display the mission stored in the memory 1100 or received from the internal server 2000 to the passenger through the output unit 1200 (S814).

When the passenger performs a mission, the passenger's terminal 1000 may transmit mission performance information regarding whether the mission has been completed to the internal server 20000 (S816). The passenger's terminal 1000 can check whether the passenger has gotten off from public transportation based on the location information of the terminal 1000 (S818).

When the passenger's terminal 1000 confirms that the passenger has disembarked, it can calculate an additional reward for the mission based on the mission performed by the passenger and accumulate the reward to the passenger. Passengers can earn rewards by performing missions while taking public transportation.

The internal server 2000 can check whether the passenger has gotten off from public transportation based on the location information of the terminal 1000 (S822). When the internal server 2000 confirms that the passenger has disembarked, it can calculate an additional reward for the mission based on the mission performed by the passenger and accumulate the reward to the passenger. The internal server 2000 may transmit accumulated point information including additional rewards to the passenger's terminal 1000.

Figure 9 is a flowchart of a method for controlling a passenger's terminal according to another embodiment of the present invention. Below, a method for controlling a passenger's terminal according to another embodiment of the present invention will be described.

In the S910 process, the passenger's terminal 1000 senses the location of the passenger's terminal 1000, checks the passenger's accumulated points usage information, or receives location information or consumption information from the internal server 2000, thereby determining the passenger's movement pattern. Information or consumption pattern information can be obtained. Alternatively, the passenger's terminal 1000 may receive the passenger's movement pattern information or consumption pattern information from the internal server 2000.

In process S920, the passenger's terminal 1000 may receive advertising information from the internal server 2000.

Advertisement information received from the internal server 2000 may include information about advertisements that provide rewards to passengers.

Advertisement information received from the internal server 2000 may include information about advertisements set at specific stops.

Advertisement information received from the internal server 2000 may include at least one of a lock screen advertisement, an in-app top banner advertisement, an in-app stop advertisement, an in-app map advertisement, and a mission advertisement.

The lock screen advertisement is a stop or stops near the terminal 1000 based on the sensed location information of the passenger's terminal 1000 when an advertisement is set at a stop by an advertiser or on a route between stops. This refers to showing advertisements set on routes between the terminals on the lock screen of the terminal 1000.

The in-app top banner advertisement is displayed at or near the terminal (1000) based on the sensed location information of the passenger's terminal (1000) when the advertisement is set at the stop by the advertiser or on the route between stops. This refers to displaying an advertisement set on a route between routes on the screen of a predetermined application of the terminal 1000 while it is running.

In-app stop advertisement refers to showing an advertisement set at a boarding or alighting stop based on at least one of information about the passenger's boarding stop or information about the alighting stop when an advertisement is set for each stop by the advertiser. A stop advertisement refers to an advertisement that is displayed in the area where the stop advertisement is displayed on the screen of the application when the passenger's terminal 1000 is located within the fence of a stop where the stop advertisement is set. Advertisements at stops can be contracted exclusively for a specific period of time for that stop.

In-app map advertisements are specific on the map of the application where the boarding or alighting stop is visible based on at least one of information about the passenger's boarding stop or information about the alighting stop when the advertisement is set by the advertiser at a specific point near the stop. This means showing advertisements for the branch.

Mission advertising means that when an advertising mission is set at a stop by an advertiser, a reward is provided to the passenger when the passenger performs a specific advertising mission.

While other advertisements only show advertisement information to passengers in one way, mission advertisements enable two-way communication with passengers by having them perform a specific mission in addition to watching advertisement information. Compared to other advertisements, mission advertisements allow passengers to become active rather than passive.

For example, mission advertisements may include advertisements that involve watching a specific advertisement to the end, advertisements that perform a quiz or game performed on an application, advertisements that perform reaching a specific location, advertisements that perform a specific action in a specific location, etc. You can.

Through the above-described advertisement, the advertiser can maximize the advertising effect to passengers who get on or off at a specific stop by setting an advertisement for his or her business located near a specific stop at a specific stop.

In process S930, the passenger's terminal 1000 may provide the received advertisement information to the passenger through the output unit 1200.

The passenger's terminal 1000 may display an advertisement set at a stop based on the location of the terminal. The passenger's terminal 1000 may display an advertisement set at a stop based on at least one of the passenger's movement pattern information or consumption pattern information.

While a predetermined application is running, the passenger's terminal 1000 may display an advertisement set at a specific stop if the passenger's terminal 1000 is within a predetermined radius of the specific stop based on the location of the passenger's terminal.

Passengers can passively view advertisement information or actively perform missions through advertisements provided through the output unit 1200 of the passenger's terminal device 1000.

When providing the received mission advertisement, the passenger's terminal 1000 may display rewards set differently depending on the type of mission advertisement.

When a passenger performs a mission advertisement, the reward displayed together is accumulated to the passenger, and the reward can motivate the passenger to perform the mission advertisement.

Mission advertisements that involve the movement of passengers (e.g., advertisements that involve reaching a specific location, advertisements that involve reaching a specific location and performing a specific action) are more common than mission advertisements that do not involve passenger movement (e.g., advertisements that involve watching an advertisement or playing a quiz or game). (advertising that performs) more rewards can be set.

In process S940, the passenger's terminal 1000 may check whether the passenger has performed the mission advertisement.

The passenger's terminal 1000 can check whether the passenger performed the mission advertisement among the advertisements provided to the passenger. For example, in the case of an advertisement that plays a quiz or game played on an application, the passenger's terminal 1000 can check whether the passenger played the advertising-type quiz or game.

For example, in the case of an advertisement that reaches a specific location, the passenger's terminal 1000 senses the location information of the terminal 1000 at predetermined time intervals and determines that the location of the terminal 1000 is a predetermined distance from the specific location. It is checked whether the passenger has reached a radius of , and if it is reached, the passenger's terminal 1000 can determine that the passenger has performed the mission advertisement.

For example, in the case of an advertisement that performs a specific action in a specific location, the specific action may include making a purchase at the advertiser's store, entering an identification code for the advertiser, entering an identification code for the platform provider, or performing a specific action at a specific location for a predetermined time. It may include the act of staying for a while.

The passenger's terminal 1000 may determine whether to reach a specific location based on the location information of the terminal 1000. Additionally, the passenger's terminal 1000 is based on the passenger's card usage history or image information of a purchase receipt, based on input information of an identification code such as a specific number, bar code, or QR code, or based on the sensed location of the terminal 1000. Based on the information, you can check whether a specific action has been performed.

In process S950, the passenger's terminal 1000 may transmit the passenger's mission advertisement performance information.

If the passenger has performed a mission advertisement, the passenger's terminal 1000 may transmit the passenger's mission advertisement performance information to the internal server 2000. The mission advertisement performance information may include at least one of information on the type of mission advertisement performed by the passenger, information generated by performing the mission advertisement, and information on whether the mission advertisement has been completed.

In process S960, the passenger's terminal 1000 may receive reward points information from the internal server 1000. The internal server 1000 determines that the passenger has performed the mission advertisement, accumulates rewards to the passenger, and transmits the passenger's accumulated points information to the passenger's terminal 1000, where the passenger's terminal 1000 receives the internal server 1000. ) can receive the passenger's accumulated points information transmitted from ) and display it to the passenger through the output unit 1200.

Figure 10 is a flowchart of a method for controlling an internal server according to another embodiment of the present invention. Below, a method for controlling an internal server according to another embodiment of the present invention will be described.

In the S1010 process, the internal server 2000 provides the passenger's movement pattern information or consumption information based on the received passenger's location information, the received passenger's accumulated points usage information, the received passenger's card usage history information, and the received card tag history information. At least one of the pattern information can be obtained.

In process S1020, the internal server 2000 may transmit advertising inquiry information to the advertiser's terminal 3000.

An advertiser can be a person who needs advertising, a person who relays advertising products to people who want advertising, a landlord who rents a store to people who need advertising, or a real estate agent.

The advertising inquiry information may include an advertising product that sets an advertisement at a passenger boarding or disembarking stop for public transportation based on at least one of the passenger's movement pattern information or consumption pattern information.

The advertising product may include at least one of a lock screen advertising product, an in-app top banner advertising product, an in-app stop advertising product, an in-app map advertising product, and a mission advertising product.

The internal server 2000 may classify the nature of advertisements that may be of interest to passengers based on passengers getting on or off at a specific stop. The internal server 2000 may transmit advertising inquiry information including advertising products classified according to the nature of the advertisement according to the nature of the advertiser.

For example, if the internal server 2000 determines based on the consumption patterns of passengers getting off at a specific stop that passengers are very interested in clothes, the internal server 2000 determines whether an advertiser selling clothes will be interested. Advertising inquiry information including advertised products can be transmitted to the advertiser.

In process S1030, the internal server 2000 may receive advertising intent information from the advertiser. Advertising intention information may include information about the advertising product desired by the advertiser. When an advertiser receives advertising inquiry information and selects an advertising product provided by the terminal based on the advertising inquiry information, the terminal can provide information about the advertising product selected by the advertiser to the internal server 2000.

In process S1040, the internal server 2000 may transmit advertising information to the passenger's terminal 1000 based on the advertiser's advertising intention information. Advertisement information is information about advertisements set at a specific stop, and includes information provided by the passenger's terminal 1000 to the passenger when the passenger's terminal 1000 reaches the vicinity of a specific stop.

Even if the internal server 2000 transmits the advertiser's advertisement information to the passenger's terminal 1000, it does not deduct the cost of the advertisement from the advertiser's account.

Conventional advertisements were pre-cost and post-advertisement, in which when an advertiser selected an advertised product, the advertisement cost was deducted first and the advertiser's advertisement was provided to the passenger terminal. However, advertisers had the burden of having to pay for advertising before confirming its effectiveness. In order to solve this problem, in the present invention, before charging the advertising cost to the advertiser, the advertiser's advertisement is first provided to the passenger's terminal, and when the mission advertisement desired by the advertiser is completed, the advertising cost is deducted from the advertiser after the pre-advertisement. We would like to provide advertising at a cost.

In process S1050, the internal server 2000 may receive mission advertisement performance information from the passenger's terminal 1000. The internal server 2000 may store the received mission advertisement performance information in the memory 2100.

In process S1060, the internal server 2000 may accumulate the passenger's reward. The internal server 2000 may determine whether the passenger has completed performing the mission advertisement based on the passenger's mission advertisement performance information.

The internal server 2000 may credit the passenger with a reward for the mission advertisement to the passenger's account if the passenger completes the mission advertisement.

In process S1070, the internal server 2000 may deduct the advertiser's savings. The internal server 2000 may determine whether the passenger has completed performing the mission advertisement based on the passenger's mission advertisement performance information.

If the passenger completes the mission advertisement, the internal server 2000 may deduct the pre-accumulated points from the account of the advertiser who set the mission advertisement. However, the point deduction method is an example, and advertising costs for mission advertisements may be charged to advertisers.

Advertisers can confirm the effectiveness of advertising because they pay the advertising cost after the mission advertising they set has been completed, and they can reduce the burden of costs because they pay the advertising cost after confirming that the advertising has been performed. .

In process S1080, the internal server 2000 may transmit the passenger's reward accumulation information to the passenger's terminal 1000. The passenger's reward accumulation information may include at least one of information about rewards according to completion of mission advertisement, information about reward points accumulated, and information about points accumulated in the passenger's account.

In process S1090, the internal server 2000 may transmit to the advertiser information about the accumulated points deducted from the advertiser's account. The point deduction information may include at least one of information about the points deducted for the mission advertisement and information about the points in the account after the deduction.

In process S1010, the internal server 2000 may transmit advertisement performance information to the advertiser. The advertisement performance information may include at least one of the setting location of the mission advertisement, the type of the mission advertisement, the mission advertisement setting period, and the number of times the mission advertisement is performed.

Figure 11 is a flowchart of a method for controlling an advertiser's terminal according to another embodiment of the present invention.

In process S1100, the advertiser's terminal 3000 may receive advertising inquiry information from the internal server 2000. The advertiser's terminal 3000 may display advertising product information through an output unit (not shown) based on advertising inquiry information. Advertising inquiry information may include information about advertising products that can be set for each specific stop.

In process S1120, the advertiser's terminal 3000 may transmit advertising intent information to the internal server 2000. That is, the advertiser's terminal 3000 may transmit advertising intention information including information about the advertising product selected by the advertiser to the internal server 3000.

If an advertiser wants to advertise his or her store, he or she can select an advertising product that is set up at a stop close to the store. Advertisements set at a specific stop can be provided to passengers through their terminals as they board or get off at that stop. This allows passengers getting on or off at a specific stop to recognize the advertiser's store.

In process S1130, the advertiser's terminal 3000 may receive point deduction information from the internal server 2000. When the advertising product selected by the advertiser is displayed on the passenger's terminal 1000 or the passenger performs an advertising mission, the advertising cost is paid by deducting points previously accumulated in the advertiser's account.

When the cost of an advertiser's advertisement is deducted from the accumulated points, the internal server 2000 may transmit and inform the advertiser's terminal 3000 of information regarding the deduction of the accumulated points.

In process S1140, the advertiser's terminal 3000 may receive advertising performance information from the internal server 2000. The internal server 2000 may transmit advertisement performance information to the advertiser's terminal 3000 so that the advertiser can check how effective the advertiser's advertisement is.

Advertising performance information can be used to determine which regions are popular, commercial district analysis, and data business.

Figure 12 is a flowchart of operations of a passenger's terminal, an internal server, and an advertiser's terminal according to another embodiment of the present invention.

The passenger's terminal 1000 senses the location of the passenger's terminal 1000, checks the passenger's accumulated points usage information, or receives location information or consumption information from the internal server 2000, thereby providing the passenger's movement pattern information or consumption pattern. Information can be obtained. Alternatively, the passenger's terminal 1000 may receive the passenger's movement pattern information or consumption pattern information from the internal server 2000 (S1201).

The internal server 2000 receives the location information of the passenger's terminal 1000, checks the passenger's accumulated points usage information, or receives location information or consumption information from the external server 5000, thereby providing the passenger's movement pattern information or consumption pattern. Information can be obtained (S1201).

The passenger's terminal 1000 may receive advertising information from the internal server 2000 (S1209). Advertisement information may include information about advertisements set for each stop.

The passenger's terminal 1000 senses the location of the terminal 1000, and when the sensed location of the terminal 1000 is located within the fence of the stop, the passenger's terminal 1000 displays an advertisement set at the stop through the output unit 1200. It can be provided to passengers through (S1212). Advertisements may include mission advertisements that encourage passengers to perform specific actions.

Mission advertisements may include quiz mission advertisements, game mission advertisements, video viewing mission advertisements, visit mission advertisements, purchase mission advertisements, etc.

The passenger's terminal 1000 can check whether the passenger performed the mission advertisement (S1215). The passenger's terminal 1000 may determine whether the passenger performs the mission advertisement based on at least one of the location of the terminal 1000, text input by the passenger, and image input by the passenger.

For example, if the video viewing mission advertisement sees the advertiser's advertising video as having completed the mission, the passenger's terminal 1000 allows the passenger to watch the advertising video displayed through the output unit 1200 from beginning to end. You can check whether the video has been viewed, and based on this, it can be determined whether the video viewing advertisement mission has been performed.

For example, when a visiting mission advertisement reaches a location designated by the advertiser and the mission is seen as having been performed, the passenger's terminal 1000 senses the location of the terminal 1000 and moves the sensed location of the terminal 1000 from the designated location. If detected within a predetermined distance, it can be determined that a visiting mission advertisement has been performed. The location designated by the advertiser may be the store they want to advertise or a location they want to attract passengers to visit.

The passenger's terminal 1000 may transmit mission advertisement performance information to the internal server 2000 (S1218). When the internal server 2000 receives the mission advertisement performance information, it can calculate and accumulate the passenger's reward based on the mission advertisement performed by the passenger (S1221). The internal server 2000 may transmit reward points information to the passenger's terminal 1000.

When the internal server 2000 receives mission advertisement performance information, it can deduct the advertiser's accumulated points based on the mission advertisement performed by the passenger (S1224). The internal server 2000 may transmit reward points deduction information to the advertiser's terminal 3000 and may also transmit advertising performance information to the advertiser's terminal 3000.

According to an embodiment of the present invention, it is not a pre-cost post-advertisement, but a pre-advertisement post-advertisement cost in which the advertisement is carried out first and the cost of the advertisement is settled thereafter, which has the effect of allowing the advertiser to pay the advertising cost while confirming the effectiveness of the advertisement. has

Figure 13 is a flowchart of a method for controlling a passenger's terminal according to another embodiment of the present invention. Below, a method for controlling a passenger's terminal according to another embodiment of the invention will be described.

In the S1310 process, the passenger's terminal 1000 senses the passenger's location information, checks the passenger's accumulated points usage information, or receives location information or consumption information from the internal server 2000, thereby providing the passenger's movement pattern information or consumption pattern. Information can be obtained. Alternatively, the passenger's terminal 1000 may receive at least one of the passenger's movement pattern information or the passenger's consumption pattern information from the internal server 2000.

In process S1320, the passenger's terminal 1000 may receive public transportation operation information from the internal server 2000. Public transportation operation information may include at least one of information about the route, information about the operation time of public transportation for each route, information about the current location of the public transportation, and location information about the stop.

Furthermore, public transportation operation information may further include at least one of information about temporarily changed routes and information that the transportation company wishes to announce to passengers.

The passenger's terminal 1000 can display public transportation operation information to the passenger through the output unit 1200. As a result, passengers can check public transportation route information, arrival time, information on revised routes, information on transportation company announcements, etc.

In process S1330, the passenger's terminal 1000 may receive advertising information from the internal server 2000. The advertisement information is advertisement information transmitted from the transportation company's terminal 4000 to the internal server 2000, and may be advertisements provided for each route and stop in public transportation. The passenger's terminal 1000 may provide notification of transportation company advertising information to the passenger through the output unit 1200 based on public transportation operation information and location information of the terminal 1000. For example, if the transportation company's advertisement information provides advertisement information for stop A, the passenger's terminal may provide the advertisement for stop A to the passenger in the form of a notification if the terminal 1000 is located within a predetermined radius from stop A. there is.

In process S1340, the passenger's terminal 1000 may receive review information input by the passenger through the user input unit 1700. Passenger review information may include reviews of drivers of public transportation, cleanliness of public transportation, compliance with operating times, etc.

In process S1350, the passenger's terminal 1000 may transmit the passenger's review information to the internal server 2000.

Figure 14 is a flowchart of a method for controlling an internal server according to another embodiment of the present invention. Below, a method for controlling an internal server according to another embodiment of the present invention will be described.

In process S1410, the internal server 2000 determines the passenger's movement pattern based on at least one of the received passenger's location information, the received passenger's accumulated points usage information, the received passenger's card use history information, and the received card tag history information. At least one of information or consumption pattern information can be obtained.

In process S1420, the internal server 2000 may receive bus operation information from the transportation company and transmit the received bus operation information to the passenger's terminal 1000. The explanation of bus operation information is omitted as it overlaps with the previously described information.

In process S1430, the internal server 2000 may receive advertisement information of the transportation company from the transportation company and transmit the received advertising information of the transportation company to the passenger's terminal 1000. The description of advertising information is omitted as it overlaps with the content described above.

In process S1440, the internal server 2000 may receive the passenger's review information from the terminal 1000 and transmit the passenger's review information to the transportation company's terminal 4000 or the local government's server (not shown). By transmitting passenger review information to the local government server (not shown), it can serve as a window for reporting public interest.

Alternatively, the internal server 2000 receives passenger review information from the terminal 1000, generates corrected review information using the reviews of a plurality of passengers, and sends the corrected statistical information to the terminal 4000 of the transportation company or local government. It can be transmitted to a server (not shown).

The revised review information is calculated based on the reviews written by the passenger, the number of reviews, etc. to prevent distortion of information that may occur by assigning absolute quantitative values based on different standards for each passenger when the passenger's review has quantitative values. Quantitative relative values may be included.

Meanwhile, the modified review information may be a set of contents included in the passenger's review. Content may be a keyword that represents a positive or negative evaluation of public transportation.

In process S1450, the internal server 2000 may transmit at least one of the passenger's location information or the passenger's card usage history information received from the external server 5000 to the transportation company's terminal 4000. Alternatively, the internal server 2000 may transmit at least one of the passenger's movement pattern information or the passenger's consumption pattern information to the transportation company's terminal 4000.

In process S1460, the internal server 2000 may transmit route improvement information to the transportation company. The internal server 2000 uses at least one of the location information of a plurality of terminals, passenger boarding and disembarkation information, passenger movement pattern information, passenger consumption pattern information, and passenger review information to determine the route of public transportation in operation. Improvements can be determined and route improvement information can be transmitted to the transportation company's terminal (4000) or the local government's server (not shown).

Figure 15 is a flowchart of a method of controlling a transportation company's terminal according to another embodiment of the present invention. Below, a method of controlling a transportation company's terminal according to another embodiment of the present invention will be described.

In process S1510, the transportation company's terminal 4000 may transmit bus operation information to the internal server 2000. The explanation of bus operation information is omitted as it overlaps with the previously described information.

In process S1520, the transportation company's terminal 4000 may transmit the transportation company's advertisement information to the internal server 2000. The description of the transportation company's advertising information is omitted as it overlaps with the content described above.

In process S1530, the transportation company's terminal 4000 may receive the passenger's review information from the internal server 2000. The transportation company's terminal 4000 can store passenger review information.

In process S1540, the transportation company's terminal 4000 may receive at least one of the passenger's location information or the passenger's card usage history information from the internal server 2000.

In the S1550 process, the transportation company's terminal 4000 manages customer service (CS) or human resources based on at least one of the passenger's location information, passenger's movement pattern information, passenger's consumption pattern information, and passenger's review information. (Human Resource: HR) can be managed.

In process S1560, the transportation company's terminal 4000 may receive route improvement information from the internal server 2000. Route improvement information may be information about routes that provide services to many passengers while minimizing costs compared to the current routes of public transportation, improving passenger convenience and maximizing the company's profitability.

Figure 16 is an operation flowchart of a passenger's terminal, an internal server, and a transportation company's terminal according to another embodiment of the present invention.

The passenger's terminal 1000 senses the location of the passenger's terminal 1000, checks the passenger's accumulated points usage information, or receives location information or consumption information from the internal server 2000, thereby providing the passenger's movement pattern information or consumption pattern. Information can be obtained. Alternatively, the passenger's terminal 1000 may receive the passenger's movement pattern information or consumption pattern information from the internal server 2000 (S1601).

The internal server 2000 receives the location information of the passenger's terminal 1000, checks the passenger's accumulated points usage information, or receives location information or consumption information from the external server 5000, thereby providing the passenger's movement pattern information or consumption pattern. Information can be obtained (S1601).

The transportation company's terminal 4000 can transmit public transportation operation information to the internal server 2000 (S1602). The internal server 2000 may transmit public transportation operation information received from the transportation company to the passenger's terminal 1000 (S1604). The passenger's terminal 1000 may provide the received public transportation operation information to the passenger through the output unit 1200 (S1606).

The transportation company's terminal 4000 can transmit the transportation company's advertisement information to the internal server 2000 (S1608). The internal server 2000 may transmit the transportation company's advertising information received from the transportation company to the passenger's terminal 1000 (S1610). The passenger's terminal 1000 can provide the received advertising information of the transportation company to the passenger through the output unit 1200 (S1612).

The passenger's terminal 1000 may check the passenger review information left by the passenger (S1614) and transmit the passenger's review information to the internal server 2000 (S1616). The internal server 2000 may transmit the passenger's review information to the transportation company's terminal 4000.

Additionally, the internal server 2000 may transmit at least one of the passenger's location information, card usage information, passenger's movement pattern information, and passenger's consumption pattern information to the transportation company's terminal 4000. The internal server 2000 determines an improved public transportation route using at least one of the passenger's location information, card usage information, passenger's movement pattern information, passenger's consumption pattern information, and passenger's review information. (S1624). The internal server 2000 can increase passenger convenience and the transportation company's profits by transmitting route improvement information including improved public transportation route information to the transportation company's terminal 4000 (S1626).

The transportation company's terminal 4000 may perform CS management or HR management based on passenger review information.

The present invention has been described with reference to the embodiments shown in the drawings, but these are merely illustrative, and those skilled in the art will understand that various modifications and other equivalent embodiments are possible therefrom. Therefore, the true scope of technical protection of the present invention should be determined by the technical spirit of the attached registration claims.

Passenger terminal (1000)
Internal Server (2000)

Claims (5)

It involves a process where an internal server provides rewards to users who ride public transportation,
The reward is accumulated based on the boarding time of public transportation, which is the time when the user was boarding the public transportation, and the longer the public transportation time is, the more points are accumulated. A method of providing public transportation-based rewards. According to paragraph 1,
A method of providing public transportation-based rewards, wherein the boarding time of the public transportation is calculated based on information about the user getting on and off the public transportation means. According to paragraph 2,
Information about the user getting on and off the public transportation means is determined based on tag information on the user getting on and off the public transportation means, and tag information on getting off the public transportation method.
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