KR102370551B1 - Method and apparatus for providing advertisement service using digital sinage dron - Google Patents

Abstract

The present invention provides a method of providing an advertisement service using a drone, and an apparatus and system therefor. A method of providing an advertisement service in a drone according to an embodiment of the present invention includes the steps of receiving advertisement setting information through a wireless network, generating an advertisement message based on the advertisement setting information, and having the generated advertisement message Including the step of outputting using an output means, while moving along the flight path included in the advertisement setting information, it is possible to output the generated advertisement message. Accordingly, the present invention has an advantage in that it is possible to more effectively provide customized advertisements and promotion services to customers.

Description

Method and apparatus for providing advertisement service using digital signage drone

The present invention relates to digital signage, and more particularly, to a method and apparatus for providing an advertisement service using a digital signage drone capable of providing customer-tailored advertisement and promotion services using the digital signage drone.

Digital signage is an indoor and outdoor digital medium that provides various contents based on wired/wireless networks. It is a communication tool that can induce marketing, advertising, training effects and customer experiences for companies. It is an information device that provides various services by mounting specific software or management platform on a digital image device and an existing commercial digital information display (DID) that provide not only broadcasting programs but also specific information in public places such as bus stops.

As communication technology and display technology develop, the price of digital signage is also lower than in the past and is becoming more common.

In addition, in recent years, various technologies and contents are being introduced into the digital signage market in order to increase customer attention and increase customer participation.

For example, in the case of an OTV network, a network-connected electronic signboard is installed outdoors and a service for broadcasting advertisements and news in units of regions is provided.

In addition, digital signage that provides not only advertisement images but also a search service for surrounding areas, and news and sports relay services is installed in subway stations.

In particular, by providing various contents and promotions through digital signage, companies are making great efforts to increase their affinity for and recognition of their brand.

However, currently released digital signage has a disadvantage in that most of the unilateral video advertisements are transmitted or only advertisements that do not consider targeting are transmitted.

The present invention was devised to solve the problems of the prior art, and an object of the present invention is to provide a method and apparatus for providing an advertisement service using a digital signage drone.

Another object of the present invention is to provide a method and apparatus for providing an advertisement service using a digital signage drone capable of transmitting a customized advertisement to a specific customer.

Another object of the present invention is to provide a method and apparatus for providing an advertisement service using a digital signage drone capable of maximizing an advertisement effect by dynamically setting a promotion target area and a promotion time zone in a drone equipped with a GPS module. will be.

Another object of the present invention is to provide a method and apparatus for providing an advertisement service using a digital signage drone capable of providing customized promotional advertisements by calculating in real time a customer's movement line and distance to a promotion target point.

The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention belongs from the description below. will be able

The present invention provides a method of providing an advertisement service using a drone, and an apparatus and system therefor.

A method of providing an advertisement service in a drone according to an embodiment of the present invention includes the steps of receiving advertisement setting information through a wireless network, generating an advertisement message based on the advertisement setting information, and having the generated advertisement message Including the step of outputting using an output means, while moving along the flight path included in the advertisement setting information, it is possible to output the generated advertisement message.

Here, the advertisement setting information may further include flight time zone information, and the advertisement message may be output only during the flight time zone.

In addition, the advertisement setting information may further include advertisement target customer profile information, and the generated advertisement message may be output only to a customer corresponding to the advertisement target customer profile.

Here, the advertisement target customer profile may include at least one of gender information, age group information, and clothing information.

In addition, the advertisement setting information further includes round-trip flight time information indicating the time required to make one round-trip of the flight route, and may output the advertisement message while moving the flight route once within the round-trip flight time there is.

The method may further include transmitting an image captured by a camera provided in the drone on the flight path to a predetermined terminal through the wireless network.

In this case, the captured image is displayed on the predetermined terminal, and when a specific customer is selected from among customers included in the displayed image, a customized advertisement message corresponding to the selected specific customer may be generated and output.

In addition, the selected specific customer and the drone maintain a certain distance, and the generated customized advertisement message may be output through the output means.

In addition, the selected specific customer may be identified using a face recognition means provided in the drone.

In addition, the advertisement setting information further includes advertisement target shop information, and information on the distance and direction from the flying drone to the advertisement target shop and a promotional guide message of the advertisement target shop are included in the advertisement message and output can be

Here, the promotion guidance message may be changed based on the remaining distance from the flying drone to the advertisement target store.

In addition, the output means may include at least one of a beam projector, an LCD display board, and a speaker.

Here, the advertisement message output by the beam projector may be controlled to be displayed on the road surface on the flight path.

In addition, the wireless network may include at least one of a mobile communication network, a local area network, a wireless Internet network, and a public wireless communication network.

In addition, the mobile communication network may include at least one of a Wideband Code Division Multiple Access (WCDMA) network, a Long Term Evolution (LTE) network, and an LTE-A network.

Another embodiment of the present invention may provide a computer-readable recording medium in which a program for executing the method according to any one of the above-described advertising service providing methods is recorded.

A drone for providing an advertisement service according to another embodiment of the present invention includes a means for receiving advertisement setting information through a wireless network, a means for generating an advertisement message based on the advertisement setting information, and a means for outputting the generated advertisement message. Including means, moving along the flight path included in the advertisement setting information, it is possible to output the generated advertisement message using a beam projector equipped with.

Here, the advertisement setting information further includes flight time zone information, and the advertisement message may be controlled to be output only during the flight time zone.

In addition, the advertisement setting information may further include advertisement target customer profile information, and the generated advertisement message may be output only to a customer corresponding to the advertisement target customer profile.

In addition, the advertisement setting information further includes round-trip flight time information indicating a time required to make one round-trip of the flight route, and control so that the advertisement message is output while moving the flight route once within the round-trip flight time can be

In addition, the drone may further include means for photographing using an provided camera, and may transmit an image captured on the flight path and location information corresponding to the captured image to a predetermined terminal through the wireless network.

In addition, the captured image and location information corresponding to the photographed image are displayed on the predetermined terminal, and when a specific customer is selected from among customers included in the displayed image by the terminal user, the selected specific customer It is possible to generate and output a corresponding customized advertisement message.

In addition, the method may further include a distance calculating means for calculating a distance between the selected specific customer and the drone in flight, maintaining a predetermined distance from the selected specific customer and outputting the generated customized advertisement message.

In addition, receiving the captured face image corresponding to the selected specific customer from the terminal, after identifying the customer corresponding to the captured face image on the image taken through the camera, the customized advertising message to the identified customer can be printed out.

In addition, the advertisement setting information further includes advertisement target shop information, and information on the distance and direction from the flying drone to the advertisement target shop and a promotional guide message of the advertisement target shop are included in the advertisement message and output can be controlled as much as possible.

In addition, it is possible to control the promotion guidance message to be changed based on the remaining distance from the flying drone to the advertisement target store.

In addition, the advertisement message may be further output using at least one of an LCD display and a speaker provided in the drone.

In addition, it is possible to control the advertisement message output by the beam projector to be displayed on the road surface on the flight path.

In addition, the drone includes a reflector, and the angle of the beam output by the beam projector can be adjusted using the reflector.

An advertisement service providing system according to another embodiment of the present invention provides a wireless network and a terminal that transmits advertisement setting information received through a predetermined advertisement and promotion app through the wireless network and the advertisement setting information through the wireless network. and a drone for receiving and outputting an advertisement message corresponding to the received advertisement setting information using an output means provided, wherein the drone moves along a flight path included in the advertisement setting information and outputs the advertisement message characterized in that

In addition, the advertisement service providing system further includes an advertisement server that receives and stores the advertisement setting information from the terminal, and transmits the advertisement setting information to the drone preset in response to the terminal, and a GPS satellite that provides a positioning signal Including, but the drone may move along the flight path using the positioning signal.

In addition, the advertisement setting information may include at least one of flight route information, advertisement target customer information, flight time zone information, round-trip flight time information required for one round trip of the flight route, and advertisement target shop information.

In addition, the drone checks whether the advertisement target customer enters the advertisement target store, and transmits a predetermined promotion report signal including the verification result to the advertisement server, wherein the advertisement server uses the promotion report signal Thus, after collecting the promotional activity statistical information of the drone, it can be transmitted to the terminal.

In addition, when the remaining battery state is less than or equal to the reference value, the drone may perform wireless charging by moving to a preset wireless charging station.

Aspects of the present invention are only some of the preferred embodiments of the present invention, and various embodiments in which the technical features of the present invention are reflected are detailed descriptions of the present invention that will be described below by those of ordinary skill in the art can be derived and understood based on

The method according to the present invention and the effect on the apparatus and system supporting the same will be described as follows.

First, the present invention has the advantage of providing a method and apparatus for providing an advertisement service using a digital signage drone.

Second, the present invention has the advantage of providing a method and apparatus for providing an advertisement service using a digital signage drone capable of transmitting a customized advertisement to a specific customer.

Third, the present invention has the advantage of providing a method and apparatus for providing an advertisement service using a digital signage drone capable of maximizing the advertisement effect by dynamically setting a promotion target area and a promotion time zone in a drone equipped with a GPS module. there is.

Fourth, the present invention has the advantage of providing a method and apparatus for providing an advertisement service using a digital signage drone capable of providing customized promotional advertisements by calculating in real time a customer's movement line and distance to a promotion target point.

Fifth, the present invention can be expected to induce customers' interest and minimize rejection of promotion by providing advertisement and promotion services through drones.

The effects obtainable in the present invention are not limited to the above-mentioned effects, and other effects not mentioned may be clearly understood by those of ordinary skill in the art to which the present invention belongs from the following description. will be.

The accompanying drawings are provided to help understanding of the present invention, and provide embodiments of the present invention together with detailed description. However, the technical features of the present invention are not limited to specific drawings, and features disclosed in each drawing may be combined with each other to form a new embodiment.
1 is a block diagram of an advertisement service providing system using a digital signage drone according to an embodiment of the present invention.
2 is a block diagram illustrating an internal configuration of a drone according to an embodiment of the present invention.
3 is a scenario of providing an advertisement service using a digital signage drone according to an embodiment of the present invention.
4 is a scenario of providing an advertisement service using a digital signage drone according to another embodiment of the present invention.

Hereinafter, an apparatus and various methods to which embodiments of the present invention are applied will be described in more detail with reference to the drawings. The suffixes "module" and "part" for components used in the following description are given or mixed in consideration of only the ease of writing the specification, and do not have distinct meanings or roles by themselves.

In the above, even though all the components constituting the embodiment of the present invention are described as being combined or operated in combination, the present invention is not necessarily limited to this embodiment. That is, within the scope of the object of the present invention, all the components may operate by selectively combining one or more. In addition, although all the components may be implemented as one independent hardware, some or all of the components are selectively combined to perform some or all of the functions of the combined hardware in one or a plurality of hardware program modules It may be implemented as a computer program having Codes and code segments constituting the computer program can be easily inferred by those skilled in the art of the present invention. Such a computer program is stored in a computer readable storage medium (Computer Readable Media), read and executed by the computer, thereby implementing the embodiment of the present invention. The storage medium of the computer program may include a magnetic recording medium, an optical recording medium, a carrier wave medium, and the like.

In addition, terms such as "comprises", "comprises" or "have" described above mean that the corresponding component may be embedded, unless otherwise specified, excluding other components. Rather, it should be construed as being able to further include other components. All terms, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which the present invention belongs, unless otherwise defined. Terms commonly used, such as those defined in the dictionary, should be interpreted as being consistent with the meaning of the context of the related art, and are not interpreted in an ideal or excessively formal meaning unless explicitly defined in the present invention.

In addition, in describing the components of the present invention, terms such as first, second, A, B, (a), (b), etc. may be used. These terms are only for distinguishing the elements from other elements, and the essence, order, or order of the elements are not limited by the terms. When it is described that a component is “connected”, “coupled” or “connected” to another component, the component may be directly connected or connected to the other component, but another component is between each component. It should be understood that elements may also be “connected,” “coupled,” or “connected.”

1 is a block diagram of an advertisement service providing system using a digital signage drone according to an embodiment of the present invention.

Referring to FIG. 1 , an advertisement service providing system may include a terminal 10 , a wireless network 20 , an advertisement server 30 , a drone 40 , a GPS satellite 50 , and the like.

Advertisers advertise target customer information, advertisement target area information, flight route information, advertisement time zone information, advertisement text, drone identification information to be used for advertisement and promotional activities through the advertisement and promotion app mounted on their terminal 10 - below; For convenience of explanation, at least one of information settable through the advertisement and promotion app may be set as advertisement setting information. Here, the drone identification information is information for identifying which drone will be used for advertising and promotional activities when there are multiple drones controlled by the advertiser. Thereafter, the advertiser may transmit advertisement setting information to the advertisement server 30 through the wireless network 20 by selecting a predetermined menu on the advertisement and promotion app.

Subsequently, the advertisement server 30 may transmit the received advertisement setting information to the drone 40 through the wireless network 40 . The drone 40 performs advertisement and promotion activities based on the received advertisement setting information. Here, the drone 40 may perform advertisement and promotion activities in a corresponding area by using a display means such as a beam projector and an electric signboard provided therein.

In the advertiser's terminal 10 according to another embodiment of the present invention, when advertisement setting information is input through a mounted advertisement and promotion app, a drone designated in advance without going through the advertisement server 30 through the wireless network 20 It is also possible to transmit the corresponding advertisement setting information to (40).

In addition, the advertiser may directly control the operation of the drone 40 through the advertisement and promotion app. In this case, the advertiser terminal 10 may receive an image or image captured in real time by the drone 40 and display it on the provided screen. In addition, the advertiser terminal 10 may receive location information for identifying at which location on the flight path the real-time captured video or image was taken from the drone 40 and display it on the screen.

At this time, when a specific customer included in the captured video or image is selected by the advertiser as an advertisement target customer, the advertiser terminal 10 generates a predetermined control signal to perform customized advertisements and promotional activities for the selected customer, thereby generating a drone ( 40) can also be transmitted. Of course, it should be noted that the control signal is transmitted to the advertisement server 30 through the wireless network 20 , and the advertisement server 30 may also transmit it to the corresponding drone 40 .

The drone 40 may generate a customized advertisement message for a specific customer in a corresponding region based on the received advertisement setting information, and then may perform advertisement and promotion activities using the provided output means. Here, the output means may include a beam project provided in the drone 40, an LED signboard, a speaker, and the like. The advertisement message output by the beam project may be displayed on the road surface along the movement line of the advertisement target customer. Also, the advertisement message output through the output means may be dynamically changed based on the distance between the advertisement target customer and the advertisement target shop.

In addition, the drone 40 may check whether an advertisement target customer enters an advertisement target store, generate a predetermined promotion report signal including the verification result, and transmit it to the advertisement server 30 . The advertisement server 30 may collect promotional activity statistical information of the corresponding drone 40 using the promotion report signal and transmit it to the advertiser terminal 10 .

The advertiser can maximize the promotional effect by monitoring the statistical information of the promotion activity received in his/her terminal 10 and changing the advertisement setting information if necessary.

The drone 40 according to the present invention may receive a positioning signal from the GPS satellite 50 , confirm its current location, and move to an advertisement target area to perform advertisement and promotional activities. That is, the drone 40 may move along the flight path included in the advertisement setting information by using the positioning signal.

In addition, the drone 40 may fly along a flight path set by the advertiser to perform advertisements and promotions to unspecified people.

In addition, the drone 40 may perform customized advertisements and promotional activities along the movement of the advertisement target customer selected by the advertiser.

In addition, the drone 40 may perform advertisements and promotional activities within the corresponding advertisement target area only during the advertisement time period set by the advertiser.

If the remaining amount of the battery is less than the reference value during advertising and promotional activities, the drone 40 may move to a pre-designated wireless charging station to charge the battery. Thereafter, when the battery charge is equal to or greater than the reference value, the drone 40 may resume advertising and promotion activities previously performed.

The advertiser terminal 10 applied to the present invention may include a smartphone, a laptop, a desktop, etc., and some advertiser terminals 10 may access or communicate with the advertisement server 30 through a wired/wireless Internet network. .

The wireless network 20 applied to the present invention may include a Wideband Code Division Multiple Access (WCDMA) network, a Long Term Evolution (LTE)/LTE-A network, a Wi-Fi network, a Wi-Max network, and the like. there is.

The advertiser terminal 10 according to another embodiment of the present invention may communicate with the drone 40 directly without passing through the wireless network 20 through a public radio frequency band. In this case, the advertiser may directly drive the drone 40 or control the operation of the drone 40 using a predetermined advertisement and promotion app mounted on the terminal 10 .

2 is a block diagram illustrating an internal configuration of a drone according to an embodiment of the present invention.

Referring to FIG. 2 , the drone 40 includes a control unit 201 , a wireless communication unit 210 , an image analysis unit 220 , an advertisement message generation unit 230 , a flight control unit 240 , a driving module 241 , and a camera. The control unit 250 , the storage unit 260 , the output unit 270 , the distance calculation unit 280 , and the power supply unit 290 may be configured to include at least one. Since the components shown in FIG. 2 are not essential, the drone 40 having more or fewer components may be implemented.

Hereinafter, the components will be described in detail.

The wireless communication unit 210 is a module that provides a wireless communication function between the drone 40 and an external device, and may be used for communication with the advertiser terminal 10 and the advertisement server 30 for controlling the drone 40 . for teeth. The wireless communication unit 210 includes a mobile communication module enabling access to the wireless network 20, a wireless Internet module enabling access to a wireless Internet network, a short-range communication module enabling wireless short-range communication connection, and a drone ( 40) may include at least one of a Global Positioning System (GPS) receiving module for positioning the current location.

The mobile communication module performs a function of transmitting/receiving radio signals to a base station, a repeater, a repeater, a femtocell, and a Radio Remote Head (RRH) through a wireless interface of a mobile communication network. Here, the wireless signal may include various types of data signals according to transmission and reception of voice and video call signals, text/multimedia messages, and various control signals.

The wireless Internet module means a transmission/reception module for wireless Internet access, and the wireless Internet module may be built into the drone 40 or externally through a predetermined interface terminal. As the wireless Internet technology, wireless LAN (WLAN) (Wi-Fi), Wirelessbroadband (Wibro), World Interoperability for Microwave Access (Wimax), etc. may be used.

The short-distance communication module refers to a module for short-distance communication. As short-distance communication technologies, Bluetooth, Radio Frequency Identification (RFID), infrared data association (IrDA), UltraWideband (UWB), ZigBee, and common frequency communication may be used. The drone 40 according to the present invention may communicate directly with the advertiser terminal 10 through a short-distance communication connection.

The GPS reception module is a module for confirming or acquiring location information of the drone 40 using a signal received through the GPS satellite 50 .

The image analysis unit 220 analyzes an image captured by the camera 253 provided in the drone 40 to perform a function of identifying an advertisement target customer selected by the advertiser. As an example, the image analysis unit 220 may be equipped with a face recognition function, recognize the customer's face included in the image captured by the camera 253, and compare it with the advertisement target customer selected by the advertiser Thus, it is possible to perform a function of identifying whether or not they are identical. To this end, the advertiser terminal 10 may capture the face of a specific customer selected by the advertiser, and transmit the captured face image to the drone 40 through the wireless network 20 .

Also, the image analysis unit 220 may perform a function of identifying the corresponding customer on the image captured by the camera 253 based on the advertisement target customer profile set by the advertiser. For example, when the target customer profile is “a woman in her twenties”, the image analysis unit 200 may analyze an image captured by the camera 253 to identify whether a woman in her twenties exists in the corresponding area.

The advertisement message generating unit 230 performs a function of generating an advertisement image to be output through the output unit 270 , an advertisement video, a promotional guide string, an advertisement voice, and the like. Here, the generated advertisement image, advertisement image, and promotional guide string may be output through a beam project and/or an LED display provided in the drone 40 . On the other hand, the advertisement voice may be output through a speaker provided in the drone 40 .

The advertisement message generating unit 230 may adaptively generate an advertisement message according to a change in the movement path of the advertisement target customer, the remaining distance from the drone 40 to the advertisement target shop, and the like. As an example, when the customer's moving line moves away from the advertisement target store, the advertisement message generating unit 230 may adaptively generate an advertisement message that induces the customer's purchase and visit impulse. For example, when an advertisement target customer moves away from an advertisement target store, an advertisement message informing that a special gift is provided when visiting the store may be output.

The flight controller 240 may control the driving module 241 according to the control signal of the controller 201 to control the flight speed and direction of the drone 40 . Also, the flight control module 240 may control the driving module 241 to maintain a predetermined distance between the drone 40 and the advertisement target customer.

The driving module 241 may include at least one propeller, an electric motor for driving the corresponding propeller, and a power supply line for supplying power to the corresponding electric motor. In general, the number of propellers mounted on the drone 40 may be different depending on the shape and configuration of the drone 40, but it is preferably composed of at least four or more for stable equilibrium maintenance and smooth direction maintenance.

The camera controller 250 may control the driving of at least one provided camera 253 and the flash 251 for night photography. In addition, the camera controller 250 may control a driving motor connected to one side of the camera 253 to control the shooting direction and angle of the camera 253 . Also, the camera controller 250 may control the zoom function of the camera 253 . As an example, when face recognition for an advertisement target customer is required, the camera controller 250 may control a zoom function to take a closer image.

The camera control unit 250 may store the captured video or snapshot in the storage unit 260 . Here, the stored video and snapshot may be transmitted to the advertiser terminal 10 through the wireless network 20 .

The storage unit 260 stores video and snapshots captured by the camera 253, access information to the advertiser terminal 10 and the advertisement server 30, and various parameter information required for driving and controlling the drone 40 - for example. For example, advertisement setting information-, software information necessary for driving the drone 40 , advertisement image generated by the advertisement message generating unit 230 , advertisement image, advertisement string, advertisement voice, etc. may be maintained.

Storage unit 260 is a flash memory type (flash memory type), hard disk type (hard disk type), multimedia card micro type (multimedia card micro type), card type memory (for example, SD or XD memory, etc.), Random Access Memory (RAM), Static Random Access Memory (SRAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), Programmable Read-Only Memory (PROM) Magnetic Memory, Magnetic It may include at least one type of storage medium among a disk and an optical disk.

The drone 40 according to another embodiment of the present invention may receive advertisement contents such as advertisement images, advertisement images, advertisement strings, and advertisement voices to be used for advertisements and promotions from the advertisement server 30 . In this case, the advertiser may access the advertisement server 30 through his/her terminal 10 to set various advertisement contents to be used for advertisements and promotions.

The output unit 270 performs a function of outputting the advertisement content generated by the advertisement message generating unit 230 using a corresponding output means. Here, the output means may include a beam project, an LED signboard, a speaker, and the like. In particular, in the case of a beam project, a direct transmission method or a method using a reflector may be used. In the case of the method using the reflector, a predetermined driving motor for adjusting the reflection angle of the reflector according to the movement of the drone 40 and the separation distance from the advertisement target customer may be provided.

The distance calculating unit 280 may be equipped with a distance measuring sensor that calculates a separation distance between the drone 40 and an advertisement target customer. Here, the distance measuring sensor may calculate the distance using any one of infrared rays and ultrasonic waves.

The flight control module 240 may control the driving module 241 according to the distance calculated by the distance calculator 280 to maintain a constant distance between the drone 40 and the advertisement target customer.

In addition, the distance calculator 230 may calculate the distance between the advertisement target store and the drone 40 in flight included in the advertisement setting information. In this case, the promotional guide message may be dynamically changed based on the remaining distance from the flying drone to the advertisement target store. For example, if the distance between the advertisement target store and the drone 40 is 50 m, the promotional guidance message may be “How about a bowl of cold noodles!” On the other hand, when the drone 40 is within 10 m of the corresponding advertisement target store, the promotional guidance message may be changed to "10 m front hit cold noodles, free meat only today!"

The power supply unit 290 is a module for supplying power required for driving the drone 40 , and a solar heat collecting plate may be provided to charge the internal battery. In addition, the power supply unit 290 may be provided with a resonance type wireless charging means, a wireless signal of a predetermined frequency band - that is, a wireless signal of the resonance frequency band - a wireless charging station, advertiser terminal 10 or a specific wireless signal Upon reception from a transmitting device - including, for example, a satellite or base station - it may generate a DC current through a rectifier to charge the internal battery.

Of course, the power supply module 290 may receive external power through a mounted power plug to charge the internal battery.

The control unit 201 controls the overall operation of the drone 40, controls the lower modules of the drone 40 according to a control signal received from an external device, or transmits internally generated information to an external device. can be done

3 is a scenario of providing an advertisement service using a digital signage drone according to an embodiment of the present invention.

In detail, FIG. 3 shows a user interface screen for inputting advertisement setting information in the advertiser terminal 10 .

As shown in FIG. 3 , the advertiser selects the flight path 310 , the flight time zone 320 of the drone 40 , and the corresponding flight path per unit time on the screen 300 of a predetermined advertisement and promotion app provided in the terminal 10 . It is possible to set information such as the time taken for one round-that is, the round trip flight time 330 and the customer profile 340 for advertisement.

Here, the advertisement target customer profile 340 may include the advertisement target customer's gender, age, clothes color, and the like.

4 is a scenario of providing an advertisement service using a digital signage drone according to another embodiment of the present invention.

In detail, FIG. 4 shows an advertisement target customer selection screen for selecting an advertisement target customer from the advertiser based on the image captured by the drone 40 in the advertiser terminal 10 .

As shown in FIG. 4 , when an image captured in real time by the drone 40 is received, the advertiser terminal 10 displays the real-time captured image 410 on one side of the advertisement target customer selection screen 400 . At this time, the advertiser touches and selects an advertisement target customer among customers displayed on the displayed real-time photographed image 410 and then touches the confirmation button 430 to control the drone 40 to perform advertisement and promotion activities only for the selected customer. can do.

At this time, after the face image of the target customer touch selected by the advertiser is captured from the photographed image 410 , it may be transmitted to the drone 40 through the wireless network 20 .

The drone 40 may identify only the advertisement target customer from the image captured by the camera using the captured face image and the mounted face recognition means. After that, it is possible to output an advertisement message by moving close to the identified advertisement target customer.

In addition, on one side of the advertisement target customer selection screen 400, drone location information for identifying where the image displayed on the screen was taken may be further displayed.

It is apparent to those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit and essential characteristics of the present invention. Accordingly, the above detailed description should not be construed as restrictive in all respects but as exemplary. The scope of the present invention should be determined by a reasonable interpretation of the appended claims, and all modifications within the equivalent scope of the present invention are included in the scope of the present invention.

Advertiser terminal: 10 Wireless network: 20
Ad Servers: 30 Drones: 40
GPS satellites: 50 Internet networks: 60
Wireless communication unit: 210 Image analysis unit: 220
Advertising message generator: 230 Flight controller: 240
Camera Controls: 250 Outputs: 270
Distance calculator: 280

Claims (34)

In the method of providing an advertisement service in a drone,
Receiving advertisement setting information through a wireless network;
generating an advertisement message based on the advertisement setting information; and
outputting the generated advertisement message using an output means provided
including,
Moving along the flight path included in the advertisement setting information and outputting the generated advertisement message,
The advertisement setting information further includes advertisement target store information, and information on the distance and direction from the flying drone to the advertisement target shop and a promotional guide message of the advertisement target shop are included in the advertisement message and output,
The method for providing an advertisement service, wherein the promotion guide message is changed based on the remaining distance from the flying drone to the advertisement target store. According to claim 1,
The advertisement setting information further includes flight time zone information, wherein the advertisement message is output only during the flight time zone. According to claim 1,
The advertisement setting information further includes advertisement target customer profile information, wherein the generated advertisement message is output only to a customer corresponding to the advertisement target customer profile. 4. The method of claim 3,
The advertisement target customer profile includes at least one of gender information, age group information, and clothing information. According to claim 1,
The advertisement setting information further includes round-trip flight time information indicating a time required for one round-trip of the flight route, wherein the advertisement service is output by moving the flight route once within the round-trip flight time and outputting the advertisement message How to provide. According to claim 1,
The method further comprising transmitting an image captured by a camera provided in the drone on the flight path to a predetermined terminal through the wireless network. 7. The method of claim 6,
The captured image is displayed on the predetermined terminal, and when a specific customer is selected from among customers included in the displayed image, a customized advertisement message corresponding to the selected specific customer is generated and output, an advertisement service providing method. 8. The method of claim 7,
The method for providing an advertisement service, wherein the selected specific customer and the drone maintain a certain distance and the generated customized advertisement message is output through the output means. 8. The method of claim 7,
The method for providing an advertisement service, wherein the selected specific customer is identified using a face recognition means provided in the drone. delete delete According to claim 1,
The output means includes at least one of a beam projector, an LCD display board, and a speaker. 13. The method of claim 12,
The advertisement message output by the beam projector is displayed on the road surface on the flight path, the advertisement service providing method. According to claim 1,
The wireless network includes at least one of a mobile communication network, a local area network, a wireless Internet network, and a public wireless communication network. 15. The method of claim 14,
The mobile communication network includes at least one of a Wideband Code Division Multiple Access (WCDMA) network, a Long Term Evolution (LTE) network, and an LTE-A network. A computer-readable recording medium in which a program for executing the method according to any one of claims 1 to 9 and 12 to 15 is recorded. In the drone providing advertising service,
means for receiving advertisement setting information through a wireless network;
means for generating an advertisement message based on the advertisement setting information; and
means for outputting the generated advertisement message;
It moves along the flight path included in the advertisement setting information and outputs the generated advertisement message using a beam projector,
The advertisement setting information further includes advertisement target shop information, and information on the distance and direction from the flying drone to the advertisement target shop and a promotion guide message of the advertisement target shop are included in the advertisement message to be output. and
A drone for controlling the promotion guidance message to be changed based on the remaining distance from the flying drone to the advertisement target store. 18. The method of claim 17,
The advertisement setting information further includes flight time zone information, and controlling the advertisement message to be output only during the flight time zone, the drone. 18. The method of claim 17,
The advertisement setting information further includes advertisement target customer profile information, and controls the generated advertisement message to be output only to a customer corresponding to the advertisement target customer profile. 18. The method of claim 17,
The advertisement setting information further includes round-trip flight time information indicating the time required to make one round-trip of the flight route, and control to move the flight route once within the round-trip flight time and output the advertisement message, drone. 18. The method of claim 17,
The drone further includes means for photographing using an provided camera, wherein the image captured on the flight path and location information corresponding to the photographed image are transmitted to a predetermined terminal through the wireless network. 22. The method of claim 21,
The photographed image and location information corresponding to the photographed image are displayed on the predetermined terminal, and when a particular customer is selected from among customers included in the displayed image by the terminal user, the information corresponding to the selected particular customer is displayed. A drone that generates and outputs a customized advertising message. 23. The method of claim 22,
The drone further comprises a distance calculation means for calculating a distance between the selected specific customer and the drone in flight, maintaining a predetermined distance with the selected specific customer and outputting the generated customized advertisement message. 23. The method of claim 22,
Receive the captured face image corresponding to the selected specific customer from the terminal, identify the customer corresponding to the captured face image on the image captured by the camera, and then output the customized advertisement message to the identified customer Doing it, drones. delete delete 18. The method of claim 17,
The advertisement message is output by further using at least one of an LCD display and a speaker provided in the drone. 18. The method of claim 17,
Controlling the advertisement message output by the beam projector to be displayed on the road surface on the flight path, the drone. 18. The method of claim 17,
The drone includes a reflector, and the angle of the beam output by the beam projector is adjusted using the reflector. In the advertisement service providing system,
wireless network;
a terminal for transmitting advertisement setting information received through a predetermined advertisement and promotion app through the wireless network; and
A drone that receives the advertisement setting information through the wireless network and outputs an advertisement message corresponding to the received advertisement setting information using an output means provided
Including, wherein the drone moves along the flight path included in the advertisement setting information and outputs the advertisement message,
The advertisement setting information further includes advertisement target shop information, and information on the distance and direction from the flying drone to the advertisement target shop and a promotion guide message of the advertisement target shop are included in the advertisement message to be output. and
Advertisement service providing system, characterized in that the control so that the promotion guide message is changed based on the remaining distance from the flying drone to the advertisement target store. 31. The method of claim 30,
an advertisement server that receives and stores the advertisement setting information from the terminal and transmits the advertisement setting information to the drone preset in response to the terminal; and
GPS satellites that provide positioning signals
Further comprising, wherein the drone moves along the flight path using the positioning signal, an advertisement service providing system. 32. The method of claim 31,
The advertisement setting information includes at least one of flight route information, advertisement target customer information, flight time zone information, round-trip flight time information required to make one round trip of the flight route, and advertisement target shop information, the advertisement service providing system. 33. The method of claim 32,
The drone confirms whether the advertisement target customer enters the advertisement target store, and transmits a predetermined promotion report signal including the confirmation result to the advertisement server, wherein the advertisement server uses the promotion report signal to An advertisement service providing system that collects and transmits statistical information of a drone's promotional activity to the terminal. 32. The method of claim 31,
When the remaining battery state is less than a reference value, the drone moves to a preset wireless charging station to perform wireless charging.

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