WO2021167138A1

WO2021167138A1 - Method and apparatus for providing content according to location and direction of transport means

Info

Publication number: WO2021167138A1
Application number: PCT/KR2020/002517
Authority: WO
Inventors: 임우혁
Original assignee: 주식회사 모토브
Priority date: 2020-02-21
Filing date: 2020-02-21
Publication date: 2021-08-26

Abstract

A method and an apparatus for providing content according to the location and direction of a transport means are provided. The method for providing content according to one embodiment of the present invention may comprise the steps of: receiving content from a content providing server; determining the current location of the transport means; determining the moving direction of the transport means; determining target content from among the received content by using the current location and the moving direction; and displaying the target content on a display.

Description

Method and apparatus for providing content according to the location and direction of the means of transportation

The present invention relates to a method and apparatus for providing content according to the position and direction of a moving means. More particularly, it relates to a method and apparatus for displaying content that is attached to a moving means and is determined by the position and orientation of the moving means.

As display technology for displaying content develops, devices installed outdoors instead of indoors to display digital content are increasing. This is called digital signage, and the digital signage refers to a device for providing outdoor content using a digital information display (DID).

It is common for digital signage to provide content by being fixedly mounted in places such as shopping malls, tourist spots, and subway entrances where people gather. However, if the digital signage is fixedly mounted on a transportation means such as a taxi or a bus, the digital signage can become a moving advertisement board. That is, it may be considered to attach a digital signage to a transportation means such as a taxi or a bus and use it for the purpose of providing advertisements or public service contents.

Transportation means, such as taxis and buses, become moving content providing means and can expect superior advertising and content exposure effects than providing content in a fixed place. However, when a digital signage mounted on a transportation means such as a taxi or a bus transmits a predetermined content at a predetermined time to the outside in a predetermined manner, the attention effect may be reduced.

The method of outputting content at a certain time period without taking into account the characteristic of 'moving' at all is not attracting people's attention. Even the government that paid the project fee for content output may doubt its effectiveness.

Therefore, in transmitting content using the digital signage mounted on the mobile means, the target content is dynamically determined and displayed in consideration of the 'moving' feature of the mobile means, thereby strengthening the differentiation from the existing fixed digital signage. There is a need.

The technical problem to be solved by the present invention is to provide a content providing method and apparatus for providing digital content in consideration of the location and direction of a moving means.

The technical problem to be solved by the present invention is to provide a content providing method and apparatus for providing digital content in consideration of a location of a moving means and a moving direction of a pedestrian walking around the moving means.

The technical problem to be solved by the present invention is to provide a content providing method and apparatus for providing a route to a recommended place to move according to the occurrence of an emergency to a pedestrian walking around a means of transportation when an emergency occurs.

The technical problems of the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the following description.

The content providing method according to an embodiment of the present invention for solving the above technical problem includes the steps of receiving content from a content providing server, determining the current location of the moving means, determining the moving direction of the moving means The method may include determining a target content from among the received content using the current location and the moving direction, and displaying the target content on the display.

In one embodiment, each of the received content includes information about a location (hereinafter, referred to as a 'spot') associated with each of the received content, wherein the determining step is within a preset distance from the current location. The method may include filtering content associated with a spot, and determining, among the filtered content, content associated with a spot that arrives when moving from the current location to the moving direction as the target content.

In an embodiment, the method further comprises, between the determining and the determining of the traveling direction, the step of obtaining an image around the moving means, wherein the determining comprises: a spot within a preset distance from the current location filtering the content related to , analyzing the image to determine the direction in which pedestrians around the moving means travel, and among the filtered contents, a spot to which the pedestrian arrives when moving in the direction in which the pedestrian is traveling; determining the associated content as the target content.

A content providing method according to another embodiment of the present invention for solving the above technical problem is a method performed by a content providing apparatus including a display, attached to a moving means, the method comprising: receiving content from a content providing server; Determining the current location of the moving means, determining the moving direction of the moving means, and a direction and distance for going to a location (ie, a 'spot') associated with the content using the current location and the moving direction displaying information on the display.

A content providing apparatus according to another embodiment of the present invention for solving the above technical problem, a fixing unit having a means capable of being fixed to a moving unit, a display fixed by the fixing unit, a current position of the moving unit A GPS for receiving information about, one or more processors, a memory for loading a computer program executed by the processor, and a storage for storing the computer program, wherein the computer program includes instructions for receiving content from a content providing server , instructions for determining the moving direction of the moving means based on a change in the current location, and direction and distance information for going to a location (that is, a 'spot') associated with the content using the current location and the moving direction It may include an instruction to be displayed on the display.

According to an embodiment of the present invention, in a content providing apparatus attached to a mobile means and a method performed by the apparatus, after receiving content from a server, target content among the received content in consideration of the location and direction of the mobile means By determining and displaying on the display, it is possible to increase the content exposure effect.

According to another embodiment of the present invention, in a content providing apparatus attached to a moving means and a method performed in the apparatus, the target content is determined in consideration of the location of the moving means and the direction of movement of a pedestrian walking around the moving means By displaying on the display, it is possible to provide content that attracts the attention of pedestrians.

According to another embodiment of the present invention, in an apparatus for providing content attached to a moving means and a method performed by the apparatus, when an emergency occurs, a pedestrian walking around the moving means on a route to a recommended place to move according to the occurrence of an emergency By providing immediate assistance to the

The effects of the present invention are not limited to the above-mentioned effects, and other effects not mentioned may be exhibited in the technical field of the present invention.

1 is a diagram illustrating a content providing system according to an embodiment of the present invention.

2 is a diagram illustrating an apparatus for providing content according to an embodiment of the present invention.

3 is a method for providing content according to the current position and direction of movement of a moving means according to an embodiment of the present invention, related to a spot that is close to the current location of the moving means and continues to approach when considering the moving direction of the moving means; It is a diagram illustrating a process of providing content.

4 is a method for providing content according to the current position and direction of movement of a moving means according to an embodiment of the present invention, even if it is relatively far from the current location of the moving means, it is closer when the moving direction of the moving means is considered. It is a diagram illustrating a process of providing related content in consideration of a spot preferentially.

5 is a method for providing content according to the current position and direction of movement of a moving means according to an embodiment of the present invention, when considering the moving direction of pedestrians around the moving means rather than the moving direction of the moving means, the pedestrian is closer. It is a diagram exemplifying a process of providing related content in consideration of a spot that has been lost.

6 is a method for providing content according to the current position and direction of movement of a moving means according to an embodiment of the present invention, when there is urgent content that needs to be urgently provided for a public interest, the current location and direction of the moving means It is a diagram illustrating a process of providing route information for going to a spot related to emergency content using .

7 is a method for providing content according to the current location and direction of movement of a moving means according to an embodiment of the present invention, when there is urgent content that needs to be provided urgently for public interest, the current location and direction of the moving means According to this change, it is a diagram illustrating a process of updating route information for going to a spot associated with emergency content.

8 is a diagram illustrating a content providing method according to an embodiment of the present invention.

9 is a block diagram illustrating an apparatus for providing content according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments published below, but can be implemented in various different forms, and only these embodiments make the publication of the present invention complete, and common knowledge in the art to which the present invention pertains It is provided to fully inform those who have the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout.

Unless otherwise defined, all terms (including technical and scientific terms) used herein may be used with the meaning commonly understood by those of ordinary skill in the art to which the present invention belongs. In addition, terms defined in a commonly used dictionary are not to be interpreted ideally or excessively unless clearly defined in particular. The terminology used herein is for the purpose of describing the embodiments and is not intended to limit the present invention. As used herein, the singular also includes the plural, unless the phrase specifically states otherwise.

As used herein, the expression 'comprises' or 'comprising' does not exclude the presence or addition of other components/steps/acts than the stated constituents/steps/acts.

Prior to the description of the present specification, some terms used in the present specification will be clearly described.

As used herein, 'content' means commercial content or public interest content. Commercial content may include product advertisements, service advertisements, and the like, and public service content may include public service advertisements and emergency disaster alerts. As used herein, 'content' is digital content displayed by a display device. The content may be a static image or a video.

In this specification, a 'spot' means location information related to content. For example, the advertisement content for the shopping mall A may include location information of the shopping mall A, and in this case, the location of the shopping mall A becomes a 'spot' of the advertisement of the shopping mall A. As another example, the emergency disaster alert content may include location information of an emergency shelter, and in this case, the location of the emergency shelter becomes a 'spot' with the emergency disaster alert content.

As used herein, the term 'content providing server' refers to a server that registers content in response to a request from an advertiser, government, or the like, and transmits the registered content to the outside through a network. The network for content transmission is preferably a wireless network.

As used herein, the term 'content providing device' refers to a device including a fixing unit for fixing to a moving means, a network interface for receiving content from a content providing server, and a display for displaying the content. The content providing apparatus selects content that meets the current situation condition from among the content received from the content providing server and displays it on the display. The content providing device is firmly fixed to the moving means by the fixing unit. As an example, the content providing device may be fixed to a loop of the mobile means. However, the fixed position of the content providing device is not limited to the loop, and the content providing device may be fixed to the side or inside of the moving means. That is, as long as it is fixed to the moving means, the content providing apparatus may be fixed to any position of the moving means.

As used herein, the term 'moving means' means a means for moving by magnetic force by power. The transportation means of the present specification is a concept encompassing all types of transportation means that can be driven by a person, such as a truck, a passenger car, an airplane, or a ship, as well as public transportation means such as buses, taxis, and subways. However, it is not limited to driving by a person, and an unmanned vehicle may also be a moving means according to an embodiment of the present invention as long as it is a means of moving by magnetic force by power. Hereinafter, in this specification, for convenience of description, a 'taxi' will be described as an example of a moving means.

In the present specification, the 'current location of the mobile means' means the current location of the content providing device grasped using GPS. Since the content providing apparatus is fixed to the mobile means, the current location of the content providing apparatus becomes the current location of the mobile means. Therefore, in the present specification, the current location of the content providing apparatus and the current location of the moving means are used as the same meaning unless otherwise specified.

As used herein, the term 'a moving direction of a moving means' refers to a moving direction of the content providing device. The moving direction of the content providing device may be determined using a change in the current position measured by GPS, or may be measured using various direction measuring sensors such as a geomagnetic sensor. Since the content providing apparatus is fixed to the moving means, the moving direction of the content providing apparatus becomes the moving direction of the moving means. Therefore, in the present specification, unless otherwise specified, the moving direction of the content providing apparatus and the moving direction of the moving means are used as the same meaning.

As used herein, the term 'fixing unit' refers to a device for fixing the content providing device to the moving means. It is preferable that the fixing part is made of a hard material so that the content providing device is not shaken even if the moving means moves quickly.

As used herein, the term 'display' refers to a device that displays content. The display may be a display of various types, such as an LCD display and an LED display. It is preferable that the display be a display capable of adjusting the brightness of a large width. This is because, due to the nature of providing content outdoors, content must be displayed with very high brightness during the day, and content must be displayed with very low brightness at night.

Hereinafter, some embodiments of the present invention will be described with reference to the drawings.

As shown in FIG. 1 , a content providing system according to an embodiment of the present invention includes a content providing apparatus 100 and a content providing server 200 .

The content providing server 200 is a server that registers content in response to a request from an advertiser, a government, or the like, and transmits the registered content to the outside through a network. The content providing server 200 may transmit the registered content to the content providing apparatus 100 according to an embodiment of the present invention through a wireless network.

The content providing server 200 may transmit content at a predetermined period or upon a request from the content providing apparatus 100 . However, the time when the content providing server 200 transmits the content is not necessarily limited to a certain period or at the request of the content providing device 100 , but the content providing server 200 arbitrarily sets a time point to transmit all the registered content at once. can also be transmitted.

The content providing apparatus 100 is fixed to a moving means. The content providing apparatus 100 displays the content received from the content providing server 200 . When the moving means moves, the content providing device 100 also moves. Therefore, according to the content providing device 100 according to an embodiment of the present invention, the content providing device 100 is attached to the mobile device without restriction of a place and provides content to a large number of people while moving. can provide

As shown in FIG. 2 , the content providing apparatus 100 according to an embodiment of the present invention includes an enclosure 110 , a display 120 , and a fixing unit 130 . There is a network interface inside the enclosure 110 to perform wireless network communication with the content providing server 200 .

2 illustrates an enclosure 110 of a type mounted on the roof of a taxi. However, as described above, the content providing apparatus 100 according to an embodiment of the present invention may be mounted in various positions such as the side of the moving unit, the inside, etc. as well as the roof of the moving unit. The shape of the enclosure 110 may vary depending on the mounting position. For example, when mounted on the side of the moving means, the shape of the enclosure 110 may be a flat rectangular shape.

The display 120 displays the content received from the content providing server 200 .

The display 120 may include an LCD panel to display an image. The LCD panel can display an image by controlling the transparency of the LCD and transmitting the light emitted from the backlight through the LCD. The backlight may include any one of LED, CCFL, HCFL, HCFL, SED, and FED. The LCD panel may include a driving unit for driving the backlight.

Alternatively, the display 120 may include an LED panel to display an image. The LED panel can display an image by emitting the LED itself. The LED panel may include a driving unit for driving the LED.

Alternatively, the display 120 may include an OLED panel to display an image. OLED panels can display images by emitting OLEDs themselves. The OLED panel may include a driver for driving the OLED.

As another example, the display 120 may include a PDP panel to display an image. The PDP panel can display an image by inducing a plasma phenomenon by applying a voltage to an electrode connected to a gas tube.

The configuration of the display 120 is not limited to the aforementioned configuration, and may be implemented in any possible form capable of displaying an image.

On the other hand, the display 120 used in the content providing apparatus 100 according to an embodiment of the present invention is preferably a display 120 capable of adjusting the brightness of a large width. The content providing apparatus 100 according to an embodiment of the present invention displays content on the display 120 outdoors. During the day, the brightness needs to be very high so that the content can be seen well even under sunlight, and visual pollution is reduced at night. This is because the brightness needs to be very low so as not to cause it.

The fixing unit 130 serves to firmly fix the content providing device 100 to the moving means. The fixing unit 130 may be configured separately from the enclosure 110 , or may be configured integrally with the enclosure 110 . If it is a part that serves to securely fix the content providing device 100 to the moving means in any way, it may be the fixing unit 130 .

Although not shown in FIG. 2 , the content providing apparatus 100 may additionally include a camera. The camera may capture an image around the moving means. The content providing apparatus 100 may analyze the image obtained from the camera, recognize the pedestrians around the moving means, and then determine the direction in which a large number of pedestrians move. This will be described in detail with reference to FIG. 5 .

As shown in FIG. 3 , the content providing apparatus 100 according to an embodiment of the present invention displays content for a spot reached when the moving means continues in the moving direction through the display 120 . Pedestrians who watch content in the vicinity of the means of transportation unconsciously recognize that there will be an object of the content when moving in the direction of the means of transportation, and as a result, the effect of paying attention to the content increases.

The content providing apparatus 100 determines the current position and the moving direction of the moving means, and then dynamically determines the content to be displayed on the display 120 (hereinafter, referred to as 'target content') based on the current position and the moving direction. . When the target content is determined, the target content is displayed on the display 120 .

3 illustrates a shopping mall 310 , a bookstore 320 , a movie theater 330 , and a shelter 340 as spots associated with content. When it is assumed that the content providing apparatus 100 has received the content for the shopping mall 310 , the content for the bookstore 320 , the content for the movie theater 330 , and the content for the shelter 340 , the content providing apparatus 100 ) may determine the content to be displayed on the display 120 using the current location of the moving means.

The content providing apparatus 100 may filter content related to a spot within a preset distance from the current location of the moving means. When the preset distance is 20 m and the only spot within 20 m is the bookstore 320 , the content providing apparatus 100 may filter the content of the bookstore 320 . Since there is only one filtered content, the content providing apparatus 100 may determine the content of the bookstore 320 as the target content and display it on the display 120 .

When the preset distance is 40 m and the spots within 40 m are the

shopping mall

310 , 310 and the bookstore 320 , the content providing apparatus 100 filters the shopping mall 310 content and the bookstore 320 content. can Since there are two filtered contents, it is necessary to determine one content to be displayed on the display 120 . In this case, the content providing apparatus 100 may determine, as the target content, content associated with a spot that is reached when moving from the current position in the moving direction by using the moving direction information.

In FIG. 3 , there are

shopping malls

310, 310 and

bookstores

320 and 320 within 40 m from the current location of the mobile means, but the spots reached when the mobile means moves from the current location to the moving direction are the shopping malls 310 ( 310 , the content providing apparatus 100 may determine the content of the shopping mall 310 as the target content and display it on the display 120 .

4 is a case in which target content is determined by giving higher priority to which spot the moving means approaches when it continues to move in the moving direction than the distance from the current position of the moving means to each spot is foreshadowing

In determining the target content in FIG. 4 , when the preset distance is 20 m and the only spot within 20 m is the bookstore 320 , the content of the bookstore 320 becomes the target content without considering the direction condition. However, when content for a spot in a direction away from the moving means is provided as described above, there is a problem in that the attention effect of pedestrians viewing the content is greatly reduced.

To give higher priority to the direction of travel, the distance condition from the current location to the spot can be relaxed. That is, after relaxing the distance condition from the current position to the spot, the above problem can be solved by adding a new condition for the travel direction or increasing the weight for the previously added travel direction.

When the distance is set to 100 m, if the spots within 100 m are the shopping mall 310, the bookstore 320, and the movie theater 330, the content providing apparatus 100 provides the shopping mall 310 content, the bookstore 320 content. and the movie theater 330 content may be filtered. Since there are three filtered content, it is necessary to determine one content to be displayed on the display 120 . In this case, the content providing apparatus 100 may determine, as the target content, content associated with a spot that is reached when moving from the current position in the moving direction by using the moving direction information.

In FIG. 4 , when the moving means moves from the current position to the moving direction, the only spot to reach is the movie theater 330 , so the content providing device 100 determines the movie theater 330 content as the target content and displays it on the display 120 . can

As described above, by easing the distance condition from the current location to the spot and increasing the weight of the travel direction condition, it is possible to solve the problem that the attention effect of pedestrians viewing the content is reduced.

5 is a diagram illustrating a case in which content is provided in consideration of the moving direction of pedestrians around the moving means rather than the moving direction of the moving means.

As described in FIG. 2 , the content providing apparatus 100 may further include a camera that captures an image around the moving means. The content providing apparatus 100 may extract a pedestrian object from an image obtained from a camera, and analyze a moving direction of the extracted pedestrian object to determine target content to be displayed on the display 120 according to the moving direction of the pedestrian object.

When the preset distance is 40 m and the spots within 40 m are the

shopping mall

310 , 310 and the bookstore 320 , the content providing apparatus 100 filters the shopping mall 310 content and the bookstore 320 content. can Since there are two filtered contents, it is necessary to determine one content to be displayed on the display 120 .

Considering the moving direction of the moving means, the content providing apparatus 100 gives priority to the bookstore 320 that arrives when the moving means moves from the current location to the moving direction to display the contents of the bookstore 320 on the display 120 . can be displayed

However, as a result of analyzing the camera image, if it is determined that many pedestrians around the means of transportation are proceeding toward the shopping mall 310, the pedestrian will arrive soon rather than providing content for the bookstore 320 that has already been passed by the pedestrian. Providing content for the shopping mall 310 that will become a shopping mall 310 has a higher attention effect in the field of pedestrians.

As such, the content providing device 100 additionally includes a camera, analyzes the image obtained from the camera, determines the direction in which pedestrians around the moving means are moving, and then continues to move in the direction in which the pedestrian is traveling. By determining and displaying the content related to the target content as the target content, it is possible to maximize the effect of the pedestrian's attention.

When an emergency disaster such as an earthquake or typhoon occurs, it is necessary to guide the nearby shelter 340 so that people can evacuate without panic. To this end, the content providing apparatus 100 may display a route to the shelter 340 on the display 120 in case of an emergency disaster. That is, the content providing apparatus 100 may provide route information for going to a spot associated with emergency content.

As shown in FIG. 6 , the content providing apparatus 100 may display on the display 120 the direction and distance information for going to the spot associated with the emergency content based on the current position and the progress direction of the moving means on the display 120 . have. The content providing apparatus 100 can help the pedestrian to quickly evacuate with an immediate sense of distance and direction by showing the path to be moved in consideration of the current location and direction of movement of the moving means.

The content providing apparatus 100 may not only simply display a route for going to a spot related to emergency content, but also display various types of information related to an emergency situation. For example, when an earthquake occurs, the possibility of aftershocks, when a typhoon occurs, the direction of the typhoon, and the estimated time of extinction are displayed and displayed together, thereby helping pedestrians who view emergency content to make an optimal decision according to the current situation.

In providing emergency content in an emergency situation such as an earthquake or typhoon, the content providing apparatus 100 may not only temporarily provide emergency content, but may continue to update route information for going to a spot related to the emergency content.

Route information for going to a spot related to emergency content needs to be updated immediately according to the movement of the means of transportation to minimize confusion for pedestrians. However, when the vehicle is rotating, the change in position is small and the change in the direction of travel may not be immediately detected. Therefore, when the moving means is rotating, the route information is removed and only the emergency content is displayed on the display 120 to confuse pedestrians. can be minimized.

The content providing method according to an embodiment of the present invention may be performed by the content providing apparatus 100 including the display 120 attached to the moving means.

As shown in FIG. 8 , the method for providing content according to an embodiment of the present invention includes the steps of receiving the content from the content providing server 200 ( S810 ), determining the current location of the moving means ( S820 ), and moving Determining the moving direction of the means (S830), determining the target content among the received content using the current location and the moving direction (S840) and displaying the target content on the display 120 (S840) can do.

In addition, since detailed steps performed between/after each step have been described in detail above, a detailed description of the repeated content will be omitted.

As shown in FIG. 9 , the image analysis apparatus according to an embodiment of the present invention includes one or more processors 910 , a memory 920 for loading a computer program executed by the processor 910 , and a storage ( 930 , a display 940 , and a network interface 950 . The camera 960 is not essential.

First, a configuration without the camera 960 will be briefly described.

The processor 910 controls the overall operation of each component of the computing device that can implement the method according to the embodiments of the present invention. The processor 910 includes a central processing unit (CPU), a micro processor unit (MPU), a micro controller unit (MCU), a graphic processing unit (GPU), or any type of processor well known in the art. can be In addition, the processor 910 may perform an operation on at least one application or program for executing the method according to the embodiments of the present invention. A computing device capable of implementing a method according to embodiments of the present invention may include one or more processors.

The memory 920 stores various data, commands and/or information. The memory 920 may load one or more computer programs from the storage 930 to execute a method according to embodiments of the present invention.

The storage 930 may non-temporarily store one or more computer programs. The storage 930 is a non-volatile memory such as a read only memory (ROM), an erasable programmable ROM (EPROM), an electrically erasable programmable ROM (EEPROM), a flash memory, a hard disk, a removable disk, or well in the art to which the present invention pertains. It may be configured to include any known computer-readable recording medium.

The display 940 may provide content according to an embodiment of the present invention. Since the display 940 has been described in detail above, a description of the repeated parts will be omitted.

The network interface 950 supports wired and wireless Internet communication. Also, the network interface 950 may support various communication methods other than Internet communication. To this end, the network interface 950 may be configured to include a communication module well known in the art. The network interface 950 may receive various contents for performing the method according to the embodiment of the present invention from an external device, for example, a service providing device (not shown). Also, the network interface 950 may receive various processing results in response to the transmission of positioning information from a service providing apparatus (not shown).

A bus provides a communication function between the components of the computing device. The bus may be implemented as various types of buses, such as an address bus, a data bus, and a control bus.

In one embodiment, the content providing apparatus according to an embodiment of the present invention receives information on a fixing unit having a means capable of being fixed to a moving unit, a display fixed by the fixing unit, and a current position of the moving unit. GPS, one or more processors, a memory for loading a computer program executed by the processor, and a storage for storing the computer program, the computer program comprising: instructions for receiving content from a content providing server; based on a change in current location It may include an instruction for determining a moving direction of the moving means, an instruction for determining a target content from among received content using a current location and a moving direction, and an instruction for displaying the target content on a display.

In one embodiment, each of the received content includes information about a location (ie, a 'spot') associated with each of the received content, wherein the instructions for determining the target content in the computer program are within a predetermined distance from the current location. It may include an instruction for filtering content related to a spot and an instruction for determining, as target content, content related to a spot that is reached when moving from a current location to a moving direction among the filtered content.

In one embodiment, the computer program includes an instruction for receiving content from a content providing server, an instruction for determining a moving direction of the moving means based on a change in the current position, and a location ( That is, it may include an instruction for displaying information on the direction and distance to go to the 'spot') on the display.

Next, a configuration with the camera 960 will be briefly described.

As described above, the camera 960 may capture an image around the moving means. The content providing apparatus may analyze the image obtained from the camera, recognize the pedestrians around the means of transportation, and then determine the direction in which a large number of pedestrians move.

In one embodiment, the image analysis apparatus according to an embodiment of the present invention,

A fixing unit having a means capable of being fixed to the moving means, a display fixed by the fixing unit, a camera for taking an image of the surroundings of the moving means, a GPS for receiving information on the current location of the moving means, one or more processors, A memory for loading a computer program executed by the processor and a storage for storing the computer program, wherein the computer program determines the direction of movement of the moving means based on an instruction for receiving content from a content providing server and a change in a current position and an instruction for determining target content from among received content using a current location and a direction of progress, and an instruction for displaying the target content on a display, wherein the instruction for determining the target content is within a preset distance from the current location. An instruction for filtering content related to a spot, an instruction for analyzing an image to determine the direction in which a pedestrian is traveling around a means of transportation, and an instruction for filtering content related to a spot that a pedestrian arrives when moving from the current location in the direction in which the pedestrian is moving It may include instructions for determining the content as the target content.

All other content providing methods described above may be implemented by the content providing apparatus according to an embodiment of the present invention in the form of a computer program.

On the other hand, each flowchart of the present specification describes that each step is sequentially executed, but this is merely illustrative of the technical idea of the present invention, and the execution of each step in each flowchart of the present specification is performed in a time series order It is not limited.

Those of ordinary skill in the art to which the present invention pertains will change the order of one or more steps, omit one or more steps, or change the order of one or more steps in the steps of each flowchart of the present specification without departing from the essential characteristics of the present invention. Various modifications and variations may be made to each step in each flowchart of the present specification, such as executing the steps in parallel.

The methods according to the embodiments of the present invention described so far may be performed by executing a computer program embodied as computer readable code. The computer program may be transmitted from the first computing device to the second computing device through a network such as the Internet and installed in the second computing device, thereby being used in the second computing device. The first computing device and the second computing device include all of a server device, a physical server belonging to a server pool for a cloud service, and a stationary computing device such as a desktop PC.

The computer program includes a magnetic storage medium (eg, ROM, floppy disk, hard disk, etc.), an optically readable medium (eg, CD-ROM, DVD, etc.), a flash memory (eg, USB, SSD), and the like. It may be stored in the same non-transitory medium.

Although the embodiments of the present invention have been described above with reference to the accompanying drawings, those of ordinary skill in the art to which the present invention pertains will realize that the present invention may be implemented in other specific forms without changing the technical spirit or essential features of the present invention. I can understand. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

Claims

A method performed by a content providing device comprising a display attached to a mobile means, the method comprising:

Receiving content from a content providing server;

determining a current location of the moving means;

determining the moving direction of the moving means;

determining target content among the received content by using the current location and the moving direction; and

displaying the target content on the display;

How to provide content.
According to claim 1,

The determining step is

determining the target content using the current location;

How to provide content.
According to claim 1,

Each of the received content includes information about a location (hereinafter referred to as a 'spot') associated with each of the received content,

The determining step is

filtering content associated with spots within a preset distance from the current location;

How to provide content.
According to claim 1,

Each of the received content includes information about a location (hereinafter referred to as a 'spot') associated with each of the received content,

The determining step is

filtering content associated with a spot within a preset distance from the current location; and

Comprising the step of determining, as the target content, content associated with a spot reached when moving in the moving direction from the current location among the filtered content as the target content,

How to provide content.
According to claim 1,

Between the step of determining the moving direction and the step of determining,

Further comprising the step of obtaining an image around the moving means,

The determining step is

filtering content associated with a spot within a preset distance from the current location;

analyzing the image to determine a direction in which pedestrians around the moving means travel; and

Comprising the step of determining, as the target content, content associated with a spot reached by the pedestrian when the pedestrian moves in a direction from among the filtered contents, as the target content,

How to provide content.
A method performed by a content providing device comprising a display attached to a mobile means, the method comprising:

Receiving content from a content providing server;

determining a current location of the moving means;

determining the moving direction of the moving means; and

Displaying on the display direction and distance information for going to a location (hereinafter, referred to as a 'spot') associated with the content using the current location and the moving direction,

How to provide content.
7. The method of claim 6,

After displaying on the display,

Further comprising the step of updating the displayed direction and distance information according to the change of the current location and the moving direction,

How to provide content.
a fixing unit having means capable of being fixed to the moving means;

a display fixed by the fixing unit;

GPS for receiving information on the current location of the moving means;

one or more processors;

a memory for loading a computer program executed by the processor; and

a storage for storing the computer program;

The computer program is

instructions for receiving content from a content providing server;

instructions for determining a moving direction of the moving means based on a change in the current location;

instructions for determining a target content among the received content by using the current location and the moving direction; and

Including instructions for displaying the target content on the display,

content delivery device.
9. The method of claim 8,

Each of the received content includes information about a location (hereinafter referred to as a 'spot') associated with each of the received content,

The instruction for determining the target content is

instructions for filtering content associated with a spot within a preset distance from the current location; and

and an instruction for determining, as the target content, content associated with a spot reached when moving in the moving direction from the current location among the filtered content as the target content,

content delivery device.
a fixing unit having means capable of being fixed to the moving means;

a display fixed by the fixing unit;

GPS for receiving information on the current location of the moving means;

one or more processors;

a memory for loading a computer program executed by the processor; and

a storage for storing the computer program;

The computer program is

instructions for receiving content from a content providing server;

instructions for determining a moving direction of the moving means based on a change in the current location; and

Including instructions for displaying on the display direction and distance information for going to a location (hereinafter, referred to as a 'spot') associated with the content using the current location and the moving direction,

content delivery device.
a fixing unit having means capable of being fixed to the moving means;

a display fixed by the fixing unit;

a camera for capturing an image around the moving means;

GPS for receiving information on the current location of the moving means;

one or more processors;

a memory for loading a computer program executed by the processor; and

a storage for storing the computer program;

The computer program is

instructions for receiving content from a content providing server;

instructions for determining a moving direction of the moving means based on a change in the current location;

instructions for determining a target content among the received content by using the current location and the moving direction; and

Including instructions for displaying the target content on the display,

Instructions for determining the target content,

instructions for filtering content associated with a spot within a preset distance from the current location;

instructions for analyzing the image to determine a direction in which pedestrians around the moving means travel; and

and an instruction for determining, as the target content, content related to a spot reached by the pedestrian when the pedestrian moves from the current location in the direction in which the pedestrian is traveling among the filtered contents, as the target content.

content delivery device.