KR20200025715A - Method and apparauts for providing contents based on position and direction of vehicle - Google Patents

Abstract

Provided are a method and a device for providing content in accordance with a position and a direction of a moving means. According to an embodiment of the present invention, the method for providing content comprises the steps of: receiving content from a content providing server; determining a current position of the moving means; determining a progress direction of the moving means; determining target content among the received content by using the current position and the progress direction; and displaying the target content on a display.

Description

METHOD AND APPARAUTS FOR PROVIDING CONTENTS BASED ON POSITION AND DIRECTION OF VEHICLE}

The present invention relates to a method and an apparatus for providing content according to a position and a direction of a moving means. More particularly, the present invention relates to a method and an apparatus attached to a moving means and displaying content determined by a position and a direction of the moving means.

As display technology for displaying content is developed, devices for displaying digital content are installed in the outdoor rather than indoors. This is called digital signage, and digital signage refers to an apparatus for providing outdoor content using a digital information display (DID).

Digital signage is generally fixedly mounted in places such as shopping malls, tourist attractions, and subway entrances where people gather to provide content. However, when the digital signage is fixedly mounted on a vehicle such as a taxi or a bus, the digital signage may be a moving billboard. That is, the digital signage may be considered to be attached to a means of transportation such as a taxi or a bus and used for advertisement or public service contents.

A means of transportation such as a taxi or a bus may be a means of providing a moving content, and thus, an advertisement effect and a content exposure effect can be expected to be superior to providing content in a fixed place. However, when the digital signage mounted on the means of transportation such as a taxi or a bus transmits the predetermined content to the outside at a predetermined time in a predetermined manner, the attention effect may be deteriorated.

The method of outputting content at regular time intervals without considering the characteristics of 'moving' is less noticed by people, especially disaster notices of advertisers, public service contents, earthquake / typhoon / fine dust, etc. The effects of the government paying for the output of the content may be questioned.

Therefore, when transmitting content using a digital signage mounted on the vehicle, the target means is dynamically determined and displayed in consideration of the feature of 'moving' to enhance the differentiation from the existing fixed digital signage. There is a need.

Korean Patent Publication No. 10-2017-0059165 (published May 30, 2017)

The technical problem to be solved by the present invention is to provide a content providing method and apparatus for providing digital content in consideration of the position and direction of the moving means.

The technical problem to be solved by the present invention is to provide a content providing method and apparatus for providing digital content in consideration of the position of the moving means and the moving direction of the pedestrian walking around the moving means.

The technical problem to be solved by the present invention is to provide a content providing method and apparatus for providing digital content in consideration of the position of the moving means and the moving direction of the pedestrian walking around the moving means.

The technical problem to be solved by the present invention is to provide a content providing method and apparatus for providing a pedestrian walking around the moving means a path to a moving recommended place according to the emergency occurs when an emergency occurs.

Technical problems of the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention, there is provided a content providing method comprising: receiving content from a content providing server, determining a current position of the moving means, and determining a moving direction of the moving means. The method may include determining a target content among the received content by using the current location and the progress direction, and displaying the target content on the display.

In one embodiment, each of the received content includes information about a location (hereinafter referred to as a 'spot') associated with each of the received content, wherein the determining is within a predetermined distance from the current location. Filtering the content associated with the spot; and determining, as the target content, the content associated with the spot reaching when moving from the current position to the progress direction among the filtered content.

In an exemplary embodiment, the method may further include obtaining an image around the moving means between the determining of the moving direction and the determining of the moving direction, wherein the determining may include a spot within a predetermined distance from the current position. Filtering the content associated with the image; determining the direction in which the pedestrian travels around the moving means by analyzing the image; and spots that the pedestrian reaches when the pedestrian moves in the direction of the filtered content; And determining associated content as the target content.

According to another aspect of the present invention, there is provided a content providing method, which is performed by a content providing device including a display attached to a moving means, the method comprising: receiving content from a content providing server; Determining a current position of the moving means, determining a moving direction of the moving means, and a direction and distance for going to a position (that is, a 'spot') associated with the content by using the current position and the moving direction Displaying information on the display.

In accordance with still another aspect of the present invention, there is provided a content providing device including: a fixing unit having means for fixing to a moving unit, a display fixed by the fixing unit, and a current position of the moving unit. GPS for receiving information about, one or more processors, memory for loading a computer program executed by the processor, and storage for storing the computer program, the computer program comprising instructions for receiving content from a content providing server. Instructions for determining a moving direction of the moving means based on the change of the current position, and direction and distance information for going to a position (that is, a 'spot') associated with the content using the current position and the moving direction. Instructions displayed on the display may be included.

According to an embodiment of the present invention, in the content providing apparatus attached to the moving means and the method performed in the apparatus, after receiving the content from the server, the target content among the received content in consideration of the position and direction of the moving means By determining and displaying on the display, it is possible to increase the content exposure effect.

According to another embodiment of the present invention, in the content providing apparatus attached to the moving means and the method performed in the apparatus, the target content is determined by considering the position of the moving means and the moving direction of the pedestrian walking around the moving means. By displaying on the display, it is possible to provide content that attracts attention of pedestrians.

According to another embodiment of the present invention, in the content providing device attached to the moving means and the method performed in the device, a pedestrian walking around the moving means along the path to the recommended moving place according to the occurrence of the emergency when an emergency occurs By providing them immediately, they can help emergency evacuation of those around the vehicle.

The effect of the present invention is not limited to the above-mentioned effects, and other effects, which are not mentioned, may be exerted in the technical field of the present invention.

1 is a diagram illustrating a content providing system according to an embodiment of the present invention.
2 is a diagram illustrating an apparatus for providing content according to an embodiment of the present invention.
3 is a view illustrating a content providing method according to a current position and a moving direction of a moving unit according to an embodiment of the present invention, which is related to a spot that is close to the current position of the moving unit and continues to approach when considering the moving direction of the moving unit. A diagram illustrating a process of providing content.
4 is a content providing method according to a current position and a moving direction of a moving means according to an embodiment of the present invention, even if relatively far away from the current position of the moving means, when the moving direction of the moving means is considered closer FIG. 1 is a diagram illustrating a process of providing related content in consideration of a spot first.
FIG. 5 is a view illustrating a content providing method according to a current position and a moving direction of a moving device according to an embodiment of the present invention, in which a pedestrian is closer when considering a moving direction of a pedestrian around the moving device than a moving direction of the moving device. FIG. Is a diagram illustrating a process of providing related content by considering spots first.
6 is a content providing method according to a current position and a moving direction of a moving means according to an embodiment of the present invention, when there is emergency content that needs to be urgently provided for public interest purposes, the current position and moving direction of the moving means Is a diagram illustrating a process of providing route information for going to a spot associated with an emergency content by using.
7 is a content providing method according to a current position and a moving direction of a moving means according to an embodiment of the present invention, when there is an emergency content that needs to be urgently provided for public interest purposes, the current position and moving direction of the moving means With this change, it is a diagram illustrating a process of updating route information for going to a spot associated with emergency content.
8 is a diagram illustrating a content providing method according to an embodiment of the present invention.
9 is a block diagram illustrating an apparatus for providing content according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Advantages and features of the present invention, and methods for achieving them will be apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but can be implemented in various forms, and only the embodiments are intended to complete the disclosure of the present invention, and the general knowledge in the art to which the present invention pertains. It is provided to fully inform the person having the scope of the invention, which is defined only by the scope of the claims. Like reference numerals refer to like elements throughout.

Unless otherwise defined, all terms used in the present specification (including technical and scientific terms) may be used as meanings that can be commonly understood by those skilled in the art. In addition, terms that are defined in a commonly used dictionary are not ideally or excessively interpreted unless they are specifically defined clearly. The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. In this specification, the singular forms also include the plural unless specifically stated otherwise in the phrases.

The expression 'comprises' or 'comprising' as used herein does not exclude the presence or addition of any other configuration / step / operation other than the configuration / step / operation mentioned.

Prior to the description herein, some terms used in this specification will be clearly described.

In the present specification, 'content' means commercial content or public content. Commercial content may include product advertisements, service advertisements, and the like, and public interest content may include public service advertisements, emergency disaster alerts, and the like. "Content" in this specification is digital content displayed by a display device. The content may be a static image or a video.

In the present specification, 'spot' refers to location information associated with content. For example, the advertisement content for the shopping mall A may include location information of the shopping mall A, and the location of the shopping mall A becomes a 'spot' of the shopping mall A. As another example, the emergency disaster alert content may include location information of an emergency shelter, where the emergency shelter becomes a 'spot' with the emergency disaster alert content.

In the present specification, the 'content providing server' refers to a server that registers content by a request of an advertiser, a government, and the like, and transmits the registered content to the outside through a network. The network for content delivery is preferably a wireless network.

In the present specification, the 'content providing device' refers to a device including a fixing part for fixing to a moving means, a network interface for receiving content from a content providing server, and a display for displaying the content. The content providing device selects a content that matches a current situation condition among contents received from the content providing server and displays the content on the display. The content providing device is firmly fixed to the moving means by the fixing portion. As an example, the content providing device may be fixed to a loop of the means of transportation. However, the fixed position of the content providing device is not limited to the loop, and the content providing device may be fixed to the side, inside, or the like of the moving means. In other words, as long as it is fixed to the moving means, the content providing device may be fixed to any position of the moving means.

As used herein, the term "moving means" means a means for moving by magnetic force. The means of transportation herein is a concept encompassing not only public transportation means such as buses, taxis, subways, but also all kinds of means of transportation such as trucks, cars, airplanes, ships, etc., which can be moved to other places by people. However, the driver is not limited to driving a person, and a driverless vehicle may be a moving means according to an exemplary embodiment of the present invention as long as the vehicle moves by magnetic force. In the present specification, for convenience of description, the description will be given by taking a 'taxi' as an example.

In the present specification, the "current position of the moving means" means the current position of the content providing apparatus grasped using GPS. Since the content providing device is fixed to the moving means, the current position of the content providing device becomes the current location of the moving means. Therefore, in the present specification, unless otherwise stated, the present location of the content providing device and the present location of the moving means are used in the same sense.

In the present specification, the "moving direction of the moving means" means the traveling direction of the content providing device. The progress direction of the content providing device may be determined by using a change in a current position measured by GPS, or may be measured using various direction measuring sensors such as a geomagnetic sensor. Since the content providing device is fixed to the moving means, the moving direction of the content providing device becomes the moving direction of the moving means. Therefore, in the present specification, unless otherwise stated, the direction of travel of the content providing apparatus and the direction of travel of the moving means are used in the same sense.

As used herein, the term “fixed part” means an apparatus for fixing a content providing device to a moving means. It is preferable that the fixing part is made of a hard material so that the content providing device does not shake even if the moving means moves quickly.

In the present specification, the term "display" refers to an apparatus for displaying content. The display may be a display in various manners, such as an LCD display, an LED display. The display is preferably a display capable of large brightness adjustment. This is because, due to the nature of providing content outdoors, the content should be displayed at a very high brightness during the day and the content should be displayed at a very low brightness at night.

Hereinafter, some embodiments of the present invention will be described with reference to the drawings.

1 is a diagram illustrating a content providing system according to an embodiment of the present invention.

As shown in FIG. 1, a content providing system according to an exemplary embodiment includes a content providing apparatus 100 and a content providing server 200.

The content providing server 200 registers content at the request of an advertiser or a government, and transmits the registered content to the outside through a network. The content providing server 200 may transmit the registered content to the content providing apparatus 100 according to an embodiment of the present invention through a wireless network.

The content providing server 200 may transmit content at regular intervals or at the request of the content providing apparatus 100. However, the time point at which the content providing server 200 transmits the content is not necessarily limited to a certain period or at the request of the content providing device 100, but the content providing server 200 arbitrarily sets a time point for all registered contents at once. You can also send.

The content providing device 100 is fixed to the moving means. The content providing device 100 displays the content received from the content providing server 200. Since the content providing device 100 moves together when the moving means moves, according to the content providing device 100 according to an embodiment of the present invention, the content is provided to a plurality of people while being attached to the moving means without restriction of a place. Can be provided.

2 is a diagram illustrating an apparatus for providing content according to an embodiment of the present invention.

As shown in FIG. 2, the content providing device 100 according to an exemplary embodiment of the present invention includes an enclosure 110, a display 120, and a fixing unit 130. The enclosure 110 may have a network interface to perform wireless network communication with the content providing server 200.

2 illustrates an enclosure 110 of the type mounted on a roof of a taxi. However, as described above, the content providing device 100 according to the exemplary embodiment of the present invention may be mounted at various positions such as the side of the moving means, the inside of the moving means, as well as the loop of the moving means. The shape of the enclosure 110 may vary depending on the mounting position. For example, when mounted on the side of the moving means, the shape of the enclosure 110 may be a flat rectangular shape.

The display 120 displays the content received from the content providing server 200.

The display 120 may include an LCD panel to display an image. The LCD panel adjusts the transparency of the LCD and transmits the light emitted from the backlight to the LCD to display an image. The backlight may include any one of LED, CCFL, HCFL, HCFL, SED and FED. The LCD panel may include a driver for driving the backlight.

Alternatively, the display 120 may include an LED panel to display an image. The LED panel may display an image by self-emitting the LED. The LED panel may include a driver for driving the LED.

Alternatively, the display 120 may include an OLED panel to display an image. The OLED panel can display an image by emitting OLEDs by self. The OLED panel may include a driver for driving the OLED.

As another example, the display 120 may include a PDP panel to display an image. The PDP panel may display an image by applying a voltage to an electrode connected to a gas tube to induce a plasma phenomenon.

The configuration of the display 120 is not limited to the above-described configuration, and may be implemented in all possible forms capable of displaying an image.

On the other hand, the display 120 used in the content providing device 100 according to an embodiment of the present invention is preferably a display 120 capable of large brightness adjustment. Content providing apparatus 100 according to an embodiment of the present invention displays the content on the display 120 in the outdoors, it is necessary to greatly increase the brightness so that the content is well visible even under daylight during the day, and at the same time visual pollution This is because the brightness needs to be very low so as not to cause it.

The fixing unit 130 serves to securely fix the content providing device 100 to the moving means. Fixing unit 130 may be configured to be separated from the enclosure 110, it may be configured integrally with the enclosure (110). In any manner, the fixing unit 130 may be provided as long as the content providing device 100 is firmly fixed to the moving means.

Although not shown in FIG. 2, the content providing device 100 may further include a camera. The camera may capture an image around the vehicle. The content providing device 100 may analyze an image obtained from a camera, recognize a pedestrian around the moving means, and then determine a direction in which a large number of pedestrians move. This will be described in detail with reference to FIG. 5.

3 is a view illustrating a content providing method according to a current position and a moving direction of a moving means according to an embodiment of the present invention, which is related to a spot that is close to the current position of the moving means and continues to approach when considering a moving direction of the moving means. A diagram illustrating a process of providing content.

As shown in FIG. 3, the content providing device 100 according to an exemplary embodiment of the present invention displays, on the display 120, content for a spot reached when the moving means continues in the moving direction. Pedestrians watching the content around the vehicle will unknowingly recognize that there will be an object of the content if they move in the direction of the vehicle, resulting in increased attention to the content.

The content providing device 100 determines the current position and the moving direction of the moving means, and dynamically determines the content to be displayed on the display 120 (hereinafter, referred to as “target content”) based on the current position and the moving direction. . When the target content is determined, the target content is displayed on the display 120.

3 illustrates shopping mall 310, bookstore 320, movie theater 330, and shelter 340 as spots associated with the content. When the content providing device 100 receives the content for the shopping mall 310, the content for the bookstore 320, the content for the movie theater 330, and the content for the shelter 340, the content providing device 100 is provided. May determine the content to display on the display 120 using the current location of the vehicle.

The content providing device 100 may filter the content associated with the spot within a predetermined distance from the current position of the vehicle. When the preset distance is 20 m and the spot within 20 m is only the bookstore 320, the content providing device 100 may filter the content of the bookstore 320. Since there is only one filtered content, the content providing device 100 may determine the bookstore 320 content as the target content and display the content on the display 120.

When the preset distance is 40 m and the spots within 40 m are the shopping malls 310 and 310 and the bookstore 320, the content providing device 100 may filter the shopping mall 310 content and the bookstore 320 content. Can be. Since there are two filtered contents, it is necessary to determine one content to be displayed on the display 120. In this case, the content providing device 100 may determine, as target content, content associated with a spot reaching when moving from the current position to the progress direction using the progress direction information.

In FIG. 3, the shopping mall 310, 310 and the bookstore 320, 320 are located within 40 m from the current position of the vehicle. However, the spot reached when the vehicle moves in the direction of travel from the current position is the shopping mall 310 ( 310, the content providing device 100 may determine the content of the shopping mall 310 as the target content and display the content on the display 120.

4 is a content providing method according to the current position and the moving direction of the moving means according to an embodiment of the present invention, even if relatively far away from the current position of the moving means, when the moving direction of the moving means is considered closer FIG. 1 is a diagram illustrating a process of providing related content in consideration of a spot first.

4 illustrates a case where the target content is determined by giving a higher priority to what spot the moving means is closer to when moving continuously in the direction of movement of the moving means than the distance from the current position of the moving means to each spot. To illustrate.

In determining the target content in FIG. 4, when the predetermined distance is 20 m and the spot within 20 m is only the bookstore 320, the bookstore 320 content becomes the target content without considering the direction condition. However, when providing the content for the spot in the direction away from the means of transportation, there is a problem that the attention effect of pedestrians watching the content is greatly reduced.

To give higher priority to the direction of travel, the distance condition from the current position to the spot can be relaxed. That is, such a problem can be solved by alleviating the distance condition from the current position to the spot, and then adding a condition for the advancing direction or increasing the weight for the advancing direction previously added.

When the distance is set to 100 m, when the spots within 100 m are the shopping mall 310, the bookstore 320, and the movie theater 330, the content providing device 100 may include the shopping mall 310 content and the bookstore 320 content. And the content of the movie theater 330. Since there are three filtered contents, it is necessary to determine one content to be displayed on the display 120. In this case, the content providing device 100 may determine, as target content, content associated with a spot reaching when moving from the current position to the progress direction using the progress direction information.

In FIG. 4, when the moving means moves from the current position to the advancing direction, only the movie theater 330 reaches the spot. Therefore, the content providing apparatus 100 may determine the content of the movie theater 330 as the target content and display it on the display 120. Can be.

As described above, by reducing the distance condition from the current position to the spot and increasing the weight of the heading condition, the attention effect of pedestrians watching the content may be reduced.

FIG. 5 is a view illustrating a content providing method according to a current position and a moving direction of a moving device according to an embodiment of the present invention, in which a pedestrian is closer when considering a moving direction of a pedestrian around the moving device than a moving direction of the moving device. FIG. Is a diagram illustrating a process of providing related content by considering spots first.

5 is a diagram illustrating a case in which content is provided in consideration of a moving direction of pedestrians around the moving device, rather than the moving direction of the moving means.

As described in FIG. 2, the content providing device 100 may further include a camera for capturing an image around a moving means. The content providing device 100 may extract a pedestrian object from an image obtained from a camera, and may determine target content to be displayed on the display 120 according to the progress direction of the extracted pedestrian object.

When the preset distance is 40 m and the spots within 40 m are the shopping malls 310 and 310 and the bookstore 320, the content providing device 100 may filter the shopping mall 310 content and the bookstore 320 content. Can be. Since there are two filtered contents, it is necessary to determine one content to be displayed on the display 120.

In consideration of the moving direction of the moving means, the content providing device 100 gives priority to the bookstore 320 that arrives when the moving means moves from the current position to the moving direction so that the content of the bookstore 320 is displayed on the display 120. I can display it.

However, as a result of analyzing the camera image, if it is determined that many pedestrians around the vehicle are moving toward the shopping mall 310, the pedestrians may arrive sooner than to provide content for the bookstore 320 that the pedestrians have already passed. Providing content for the shopping mall 310 to be more noticeable effect in the presence of the pedestrians.

As described above, the content providing device 100 further includes a camera, and analyzes an image obtained from the camera to determine the direction in which the pedestrian moves around the moving means, and then the spot where the pedestrian reaches when the pedestrian continues to move in the direction that the pedestrian proceeds. By determining the content associated with the target content and displaying the display 120, the attention effect of the pedestrian may be maximized.

6 is a content providing method according to a current position and a moving direction of a moving means according to an embodiment of the present invention, when there is emergency content that needs to be urgently provided for public interest purposes, the current position and moving direction of the moving means Is a diagram illustrating a process of providing route information for going to a spot associated with an emergency content by using.

In the event of an emergency disaster such as an earthquake or typhoon, it is necessary to guide a shelter 340 nearby so that people can evacuate without panic. To this end, the content providing device 100 may display a path to the shelter 340 on the display 120 when an emergency disaster occurs. That is, the content providing device 100 may provide path information for going to a spot associated with emergency content.

As shown in FIG. 6, the content providing device 100 may display, on the display 120, direction and distance information for going to a spot associated with the emergency content based on the current position and the moving direction of the vehicle. have. The content providing device 100 may show the path to be moved in consideration of the current position and the moving direction of the moving means, so that the pedestrian may quickly evacuate with an immediate sense of distance and direction.

The content providing apparatus 100 may not only display a path for going to a spot associated with the emergency content, but also display various information related to the emergency situation. For example, by displaying the likelihood of aftershocks during an earthquake, the direction of the typhoon and the planned time of extinction when the typhoon occurs, the pedestrian watching the emergency content may help to make an optimal judgment for the current situation.

7 is a content providing method according to a current position and a moving direction of a moving means according to an embodiment of the present invention, when there is emergency content that needs to be urgently provided for public interest purposes, the current position and moving direction of the moving means With this change, it is a diagram illustrating a process of updating route information for going to a spot associated with emergency content.

In providing emergency content in an emergency situation such as an earthquake or typhoon, the content providing device 100 may not only provide emergency content temporarily but also continuously update path information for going to a spot associated with the emergency content.

The route information for going to the spot associated with the emergency content needs to be updated immediately as the vehicle moves to minimize the confusion for pedestrians. However, when the vehicle is rotating, the change in the position is small and the change in the direction of travel may not be immediately recognized. When the vehicle is rotating, the route information is removed and only the emergency contents are displayed on the display 120. Can be minimized.

8 is a diagram illustrating a content providing method according to an embodiment of the present invention.

The content providing method according to an embodiment of the present invention may be performed by the content providing apparatus 100 including the display 120 attached to the moving means.

As shown in Figure 8, the content providing method according to an embodiment of the present invention, the step of receiving the content from the content providing server 200 (S810), determining the current position of the moving means (S820), moving Determining a direction of the means (S830), determining a target content among the received content using the current location and the direction of the movement (S840), and displaying the target content on the display 120 (S840). can do.

In addition, since the detailed method of performing each step and the detailed steps performed between / after each step have been described in detail above, a description of repeated contents will be omitted.

9 is a block diagram illustrating an apparatus for providing content according to an embodiment of the present invention.

As shown in FIG. 9, an image analyzing apparatus according to an embodiment of the present invention may include one or more processors 910, a memory 920 for loading a computer program executed by the processor 910, and a storage ( 930, display 940, and network interface 950. Camera 960 is not an essential configuration.

First, the configuration without the camera 960 will be briefly described.

The processor 910 controls the overall operation of each component of the computing device capable of implementing the method according to embodiments of the present invention. The processor 910 is configured to include a central processing unit (CPU), a micro processor unit (MPU), a micro controller unit (MCU), a graphics processing unit (GPU), or any type of processor well known in the art. Can be. In addition, the processor 910 may perform an operation on at least one application or program for executing a method according to embodiments of the present invention. A computing device capable of implementing the method according to embodiments of the present invention may include one or more processors.

The memory 920 stores various data, commands, and / or information. Memory 920 may load one or more computer programs from storage 930 to execute a method in accordance with embodiments of the present invention.

Storage 930 may non-temporarily store one or more computer programs. The storage 930 may be a non-volatile memory such as a read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, or the like, a hard disk, a removable disk, or a technical field to which the present invention pertains. And any known type of computer readable recording medium.

The display 940 may provide content according to an embodiment of the present invention. Since the display 940 has been described in detail above, a description of repeated portions will be omitted.

The network interface 950 supports wired and wireless internet communication. In addition, the network interface 950 may support various communication methods other than Internet communication. To this end, the network interface 950 may be configured to include a communication module well known in the art. The network interface 950 may receive various contents for performing a method according to an embodiment of the present invention from an external device, for example, a service providing device (not shown). In addition, the network interface 950 may receive various processing results in response to the positioning information transmission from the service providing apparatus (not shown).

A bus provides a communication function between components of the computing device. The bus may be implemented as various types of buses such as an address bus, a data bus, and a control bus.

In one embodiment, the content providing apparatus according to an embodiment of the present invention, the fixing unit having means for fixing to the moving means, the display fixed by the fixing unit, receives information about the current position of the moving means GPS storage, one or more processors, memory for loading a computer program executed by the processor, and storage for storing the computer program, wherein the computer program includes instructions for receiving content from a content providing server, based on a change in a current location. Instructions for determining the moving direction of the moving means, instructions for determining the target content among the received content using the current position and the moving direction, and instructions for displaying the target content on the display.

In one embodiment, each of the received content includes information about a location (ie, a 'spot') associated with each of the received content, wherein instructions for determining target content in the computer program are within a predetermined distance from the current location. An instruction for filtering content related to a spot and an instruction for determining, as target content, content related to a spot reached when moving from a current position to a progress direction among the filtered content.

In one embodiment, the computer program includes an instruction for receiving content from a content providing server, an instruction for determining a direction of movement of the means of movement based on a change in the current position, and a position associated with the content using the current position and the direction of travel ( In other words, it may include an instruction to display the direction and distance information to the display ("spot") on the display.

Next, the configuration with the camera 960 will be briefly described.

As described above, the camera 960 may capture an image around the moving means. The content providing device may analyze the image obtained from the camera, recognize the pedestrians around the moving means, and determine a direction in which a large number of pedestrians move.

In one embodiment, the image analysis device according to an embodiment of the present invention,

A fixing part having means for fixing to the means of movement, a display fixed by the fixing means, a camera for capturing an image of the surroundings of the means of movement, a GPS for receiving information about the current position of the means of movement, one or more processors, A memory for loading a computer program performed by a processor and a storage for storing the computer program, the computer program, instructions for receiving the content from the content providing server, the direction of movement of the moving means based on the change in the current position Instructions for determining the target content from the received content using the current position and the direction to proceed, and instructions for displaying the target content on the display, the instructions for determining the target content is within a predetermined distance from the current position Content associated with the spot The target content is the content that is related to the spot that the pedestrian reaches when moving from the current location to the pedestrian's progress direction. May include instructions for determining.

All other content providing methods described above may be implemented as a content providing device according to an embodiment of the present invention in the form of a computer program.

On the other hand, each flowchart of the present specification is described as sequentially executing each step, which is merely illustrative of the technical idea of the present invention, the execution of each step of each flowchart of the present specification in a time-series order It is not limited.

One of ordinary skill in the art to which the present invention pertains may change the order of one or more steps, omit one or more steps, or one or more steps in each step of the flowchart herein without departing from the essential characteristics of the present invention. Various steps may be variously modified and modified, such as executing steps in parallel.

The methods according to the embodiments of the present invention described so far may be performed by execution of a computer program implemented in computer readable code. The computer program may be transmitted from the first computing device to the second computing device via a network such as the Internet and installed in the second computing device, thereby being used in the second computing device. The first computing device and the second computing device both include a server device, a physical server belonging to a server pool for cloud services, and a stationary computing device such as a desktop PC.

The computer program may include a magnetic storage medium (for example, a ROM, a floppy disk, a hard disk, etc.), an optical reading medium (for example, a CD-ROM, a DVD, etc.), a flash memory (for example, a USB, an SSD), or the like. It may be stored in the same non-transitory medium.

Although the embodiments of the present invention have been described above with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may be embodied in other specific forms without changing the technical spirit or essential features of the present invention. I can understand. Therefore, it is to be understood that the embodiments described above are exemplary in all respects and not restrictive.

Claims (11)

A method performed by a content providing device including a display, attached to a means of transportation, the method comprising:
Receiving content from a content providing server;
Determining a current position of the means of movement;
Determining an advancing direction of the moving means;
Determining target content among the received content using the current location and the advancing direction; And
Displaying the target content on the display;
How content is delivered. The method of claim 1,
The determining step,
Determining the target content using the current location;
How content is delivered. The method of claim 1,
Each of the received content includes information on a location (hereinafter referred to as a 'spot') associated with each of the received content,
The determining step,
Filtering content associated with the spot within a preset distance from the current location;
How content is delivered. The method of claim 1,
Each of the received content includes information on a location (hereinafter referred to as a 'spot') associated with each of the received content,
The determining step,
Filtering content associated with the spot within a preset distance from the current location; And
Determining, among the filtered content, content associated with a spot reached when moving from the current position to the progress direction as the target content,
How content is delivered. The method of claim 1,
Between the step of determining the progress direction and the determining step,
The method may further include obtaining an image around the vehicle.
The determining step,
Filtering content associated with the spot within a preset distance from the current location;
Analyzing the image to determine a direction of a pedestrian around the moving means; And
Determining, among the filtered content, content associated with a spot reached by the pedestrian as the target content when the pedestrian moves in a direction in which the pedestrian advances.
How content is delivered. A method performed by a content providing device including a display, attached to a means of transportation, the method comprising:
Receiving content from a content providing server;
Determining a current position of the means of movement;
Determining an advancing direction of the moving means; And
Displaying direction and distance information on the display to go to a location associated with the content (hereinafter referred to as a 'spot') using the current location and the advancing direction;
How content is delivered. The method of claim 6,
After displaying on the display,
The method may further include updating the displayed direction and distance information according to the change of the current position and the advancing direction.
How content is delivered. A fixing part having means for fixing to the moving means;
A display fixed by the fixing unit;
GPS for receiving information about the current location of the means of transportation;
One or more processors;
A memory for loading a computer program executed by the processor; And
Storage for storing the computer program,
The computer program,
Instructions for receiving content from a content providing server;
Instructions for determining a moving direction of the moving means based on the change of the current position;
Instructions for determining a target content of the received content using the current location and the advancing direction; And
Instructions for displaying the target content on the display;
Content providing device. The method of claim 8,
Each of the received content includes information on a location (hereinafter referred to as a 'spot') associated with each of the received content,
The instruction for determining the target content is
Instructions for filtering content associated with a spot within a predetermined distance from the current location; And
Among the filtered content, instructions for determining the content associated with the spot reached when moving in the direction of progress from the current position, the target content,
Content providing device. A fixing part having means for fixing to the moving means;
A display fixed by the fixing unit;
GPS for receiving information about the current location of the means of transportation;
One or more processors;
A memory for loading a computer program executed by the processor; And
Storage for storing the computer program,
The computer program,
Instructions for receiving content from a content providing server;
Instructions for determining a moving direction of the moving means based on the change of the current position; And
And instructions for displaying, on the display, direction and distance information for moving to a location associated with the content (hereinafter referred to as a 'spot') using the current location and the advancing direction.
Content providing device. A fixing part having means for fixing to the moving means;
A display fixed by the fixing unit;
A camera for taking an image of the surroundings of the moving means;
GPS for receiving information about the current location of the means of transportation;
One or more processors;
A memory for loading a computer program executed by the processor; And
Storage for storing the computer program,
The computer program,
Instructions for receiving content from a content providing server;
Instructions for determining a moving direction of the moving means based on the change of the current position;
Instructions for determining a target content of the received content using the current location and the advancing direction; And
Instructions for displaying the target content on the display,
The instruction for determining the target content is
Instructions for filtering content associated with a spot within a predetermined distance from the current location;
An instruction for analyzing the image to determine a direction in which a pedestrian around the means moves; And
Among the filtered content, instructions for determining the content associated with the spot that the pedestrian reaches the target content when the pedestrian moves in the direction of the current location,
Content providing device.

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