KR20180040539A - Method for advertizing based on position and system thereof - Google Patents

Abstract

Disclosed are a location-based advertisement method and a location-based advertisement system. According to an aspect of the present invention, the location-based advertisement method comprises: a step in which a location-based advertisement system confirms a location of a client terminal; a step in which the location-based advertisement system determines at least one piece of first advertisement information or at least one piece of second advertisement information to be exposed to a first advertisement area and a second advertisement area displayed on a client terminal on the basis of the location confirmed by the location-based advertisement system; and a step in which the at least one piece of first advertisement information or the at least one piece of second advertisement information, which is determined by the location-based advertisement system, is exposed to the first advertisement area or the second advertisement area, respectively. The at least one piece of first advertisement information is determined on the basis of the location and a result of a bidding performed on a local unit, and the at least one piece of second advertisement information is determined on the basis of the location and an advertiser corresponding location corresponding to each piece of advertisement information.

Description

[0001] The present invention relates to a location-based advertisement method and a system therefor,

The present invention relates to a method and system for providing differentiated advertising information according to a user's location. And more particularly, to a method and system for allowing an advertiser to bid on a local basis, and considering the result of the auction together with various factors, so that an efficient and fair advertisement can be provided to a user.

In the online environment, users tend to acquire information online and use the acquired information for consumption. Therefore, how to expose advertising information for promoting a specific business entity is a very important factor in business factors .

The importance of this is that in an environment where the distribution medium of information is centered on a portal site, it is necessary to determine which advertisement information is to be exposed when a user performs a search based on a specific keyword, .

It is also very important to provide effective and fair advertisement information to the users not only in the existing portal site environment but also in the recent mobile environment.

Particularly, with the rise of the mobile environment, channels (for example, mobile applications) providing information or services have been diversified. Accordingly, not only uniformized advertisement methods provided by existing portal sites, but also advertising methods Is becoming necessary.

Further, in recent mobile environment, it is required to be able to easily confirm the location of a user (client terminal) and to expose the advertisement information effectively and fairly according to the location of the user and the characteristics of the service.

Korean Registered Patent Registration No. 10-1324106, "Device and management method for managing exposure rank of advertisements linked to client's location"

Accordingly, the present invention provides a method and system for providing advertisers with effective and fair advertisement exposure opportunities in a certain area based on a predetermined location (e.g., location of an advertiser's business or company) And to provide a method and system for performing the method.

Also, in order to restrict the economic burden of advertisers' exposure to advertisements, advertisers are selected by bidding (bidding) according to the positions where the advertisements are exposed on the client terminal. However, To provide advertisers with a relatively fair way of advertising.

In addition, by determining the advertisement to be exposed according to the result of the auction, it is possible to provide the area where the advertisement information is exposed regardless of the result of the auction as well as the area where the advertisement is exposed according to the auction result, And to provide an advertising method that can block the entire advertising exposure.

In addition, by considering a predetermined corresponding area that is set based on the correspondence position of the advertiser when determining the advertisement to be exposed, exposure of the advertisement information in consideration of actual service providing reality (for example, when there is a service providing coverage for each advertiser) To provide a way to advertise.

According to an aspect of the present invention, there is provided a method of providing location-based advertising, comprising: confirming a location of a client terminal in a location-based advertisement system; Determining at least one first advertisement information or at least one second advertisement information to be exposed in each of the region and the second advertisement region, and determining the at least one first advertisement information or the at least one second advertisement information, Wherein the at least one first advertisement information includes at least one of a bidding result and a bidding result, the second advertisement information being at least one of a first bidding result and a second bidding result, Wherein the at least one second advertisement information is determined based on the location and the at least one second advertisement information is based on the location and each advertisement information Characterized in that is determined based on Laid corresponding position.

The location-based advertisement method includes the steps of: checking the location of the client terminal by the location-based advertisement system; determining at least one advertisement to be exposed in a predetermined advertisement area displayed on the client terminal based on the location, Wherein the at least one first advertisement information includes at least one of a predetermined classification of objects in the client terminal, a step of determining information, and a step of causing the at least one advertisement information determined by the location-based advertisement system to be exposed to the advertisement area, The advertisement information of the successful bidding advertiser who won the area unit corresponding to the location of the target classification is included.

The location-based advertisement method may be implemented by a location-based advertisement system that performs beading for at least one advertisement location to determine at least one advertisement information to be displayed in an advertisement area including at least one advertisement location, Based advertisement system determining advertisement information to be exposed to the advertisement area based on the position of the client terminal and the result of the beading, performing beading on the basis of the at least one advertisement position Based advertisement system calculates a reference bid for each of the at least one advertisement position based on the economic value of an order generated through advertisement information exposed in each of the at least one advertisement position for a predetermined period of time in the past, Based on the at least one bid position by ad position, And a step of performing.

According to another aspect of the present invention, there is provided a location-based advertisement method comprising the steps of: selecting a winning advertiser by performing a bid for each of a plurality of advertisement positions to expose advertisement information in an advertisement area including a plurality of advertisement positions; Wherein the location based advertising system identifies a location of a client terminal and determines at least one advertisement to be exposed in an advertisement area displayed on the client terminal based on the location identified by the location based advertisement system, Wherein the step of determining at least one advertisement information to be exposed to an advertisement area displayed on the client terminal based on the location identified by the location based advertisement system and including a plurality of advertisement locations, Wherein the location-based advertising system comprises: When the winning bid advertiser of the subordinate advertisement position judges that it does not satisfy the predetermined corresponding region condition and the winning bidder of the subordinate advertisement position satisfies the corresponding region condition, Wherein the corresponding region condition is determined to be satisfied when the corresponding region set based on the advertiser corresponding position of the advertiser includes the position.

According to an aspect of the present invention, there is provided a location-based advertisement system including a client module for identifying a location of a client terminal, a first advertisement area displayed on the client terminal based on the identified location, An advertisement determination module for determining the first advertisement information or the at least one second advertisement information and the determined at least one first advertisement information or the at least one second advertisement information to the first advertisement area or the second advertisement area, Wherein the advertisement determination module determines the at least one first advertisement information based on a result of bidding performed on a local unit and based on the location, Based on the location and an advertiser corresponding location corresponding to the respective advertisement information, It characterized by determining that information.

Wherein the location based advertisement system further comprises a beading module for performing beading for the at least one ad position for the first advertisement area including at least one ad position, Wherein the location based advertisement system calculates a reference bid for each of the at least one advertisement position based on the economic value of the order generated through the advertisement information exposed in each of the one advertisement position, The beading can be performed based on the beads.

Wherein the location-based advertisement system comprises: a client module for identifying a location of a client terminal; a determination module for determining at least one advertisement information to be exposed in a predetermined advertisement area displayed on the client terminal based on the location identified by the client module And a control module for exposing the at least one advertisement information determined in the advertisement area to the advertisement area, wherein the at least one first advertisement information includes at least one first advertisement information, And the advertisement information of the winning bidder who won a local unit corresponding to the position with respect to the classification.

According to an embodiment of the present invention, an advertiser can make a bid for an area (for example, a certain administrative area or a regional unit arbitrarily classified by a platform provider providing a service according to the present invention) , The advertiser's business or the location of the business), it is possible to provide an effective and fair advertisement exposure opportunity to the advertisers.

Also, in order to restrict the economic burden of advertisers' exposure to advertisements, advertisers are selected by bidding (bidding) according to the positions where the advertisements are exposed on the client terminal. However, And thus it is possible to avoid excessive advertising costs in consideration of the advertising effect.

In addition, by determining the advertisement to be exposed according to the result of the auction, it is possible to provide the area where the advertisement information is exposed regardless of the result of the auction as well as the area where the advertisement is exposed according to the auction result, It is possible to prevent the advertisement from being monopolized by specific advertisers as well as to prevent the advertisement information provided to users from being limited by the cost.

In addition, when determining an advertisement to be exposed, a certain corresponding region is set based on the correspondence position of the advertiser, thereby making it possible to expose the advertisement information considering the actual service provision reality. Thus, It is possible to prevent advertisement information to be exposed to monopoly, and to provide fair opportunities to advertisers.

BRIEF DESCRIPTION OF THE DRAWINGS A brief description of each drawing is provided to more fully understand the drawings recited in the description of the invention.
FIG. 1 is a diagram for explaining a schematic system configuration for implementing a location-based advertisement method according to an embodiment of the present invention.
2 is a diagram for explaining a schematic configuration of a location-based advertisement system according to an embodiment of the present invention.
3 is a view for explaining an advertisement area according to a location-based advertisement method according to an embodiment of the present invention.
4 is a view for explaining the concept of a region unit and a corresponding region to be bidded according to the location-based advertisement method according to an embodiment of the present invention.
5 is a diagram illustrating a process of determining advertisement information exposed according to a location of a user according to a location-based advertisement method according to an embodiment of the present invention.
6 is a diagram illustrating a concept of setting a corresponding region according to a location-based advertisement method according to an embodiment of the present invention.
7 is a view for explaining a concept that a plurality of advertiser corresponding positions can be set according to a location-based advertisement method according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

The terms first, second, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise.

In this specification, the terms "comprises" or "having" and the like refer to the presence of stated features, integers, steps, operations, elements, components, or combinations thereof, But do not preclude the presence or addition of features, numbers, steps, operations, components, parts, or combinations thereof.

Also, in this specification, when any one element 'transmits' data to another element, the element may transmit the data directly to the other element, or may be transmitted through at least one other element And may transmit the data to the other component. Conversely, when one element 'directly transmits' data to another element, it means that the data is transmitted to the other element without passing through another element in the element.

Hereinafter, the present invention will be described in detail with reference to the embodiments of the present invention with reference to the accompanying drawings. Like reference symbols in the drawings denote like elements.

FIG. 1 is a diagram for explaining a schematic system configuration for implementing a location-based advertisement method according to an embodiment of the present invention.

Referring to FIG. 1, a location-based advertisement system 100 is provided to implement a location-based advertisement method according to an embodiment of the present invention. The location-based advertisement system 100 can transmit and receive information necessary for implementing the present invention through wired / wireless communication with at least one client terminal 200. For example, the location-based advertisement system 100 may provide predetermined advertisement information to the client terminal 200.

The location based advertisement system 100 may communicate with a plurality of advertiser terminals 400. The advertiser terminals 400 may refer to a terminal used by an advertiser who wishes to advertise through the location-based advertisement system 100 according to the technical idea of the present invention. The advertiser terminals 400 may be any data processing device (e.g., a computer, a mobile phone, an IPTV, or the like) capable of transmitting and receiving information necessary to implement the technical idea of the present invention while communicating with the POS- ).

The location-based advertisement system 100 may perform predetermined beading while communicating with the advertiser terminals 400. Based on the beading result, the location-based advertisement system 100 may selectively expose the advertisement to the client terminal 200 among the advertisement information stored in the advertisement DB 300.

The advertisement DB 300 may store advertisement information of advertisers. The advertisement DB 300 may store not only advertisement information but also various information for implementing the technical idea of the present invention corresponding to each of the advertisement information. For example, the specific advertisement information may include information on an advertiser corresponding to the advertisement information, whether or not a winning bid for a specific area is won, a corresponding regional unit and / or a target classification (e.g., a goods, a service, Service category, etc.) may be stored. Even if the predetermined advertisement information is not awarded, the advertisement information may be stored so as to correspond to the target classification, the information about the advertiser, and the like.

The advertisement DB 300 may be implemented as a separate physical device from the location-based advertisement system 100, but may be included in the location-based advertisement system 100. The location-based advertisement system 100 may display the advertisement information 300 stored in the advertisement DB 300 according to the location of the client terminal 200 and the action of the client terminal 200 (for example, The advertisement to be exposed to the client terminal 200 can be determined. The location-based advertisement system 100 may expose the determined advertisement information to the client terminal 200. In order to expose the advertisement information to the client terminal 200, the location-based advertisement system 100 may transmit the advertisement information to the client terminal 200. In addition, a position to which the advertisement information is exposed may be determined, and predetermined control may be performed so that the advertisement information is exposed at a determined position. According to an embodiment, when the predetermined advertisement information is stored in advance in the client terminal 200, the location-based advertisement system 100 exposes the stored advertisement information at a necessary position at a necessary time point, So that the client terminal 200 can be exposed.

The advertisement information may be information that an advertiser wants to be exposed to the client terminal 200. The advertisement information may include, for example, information on an advertiser's business (e.g., business name, business location, information on goods or services provided by businesses, contacts, and / or business hours). In addition, the advertisement information may be implemented in any data format (e.g., image, text, moving picture, and / or audio information) as long as it includes information set to be exposed.

The location based advertisement system 100 may refer to a system for exposing advertisement information to the client terminal 200 according to the technical idea of the present invention. The location-based advertisement system 100 is connected to a predetermined service system (not shown) through wired / wireless lines and exposes the advertisement information to a service platform (for example, an application or a web page) provided by the service system It is possible. The location-based advertisement system 100 and the service system (not shown) may be separately implemented, but may be implemented as a single system.

According to an example, a service platform to which an advertisement is exposed by applying the technical idea of the location-based advertisement system 100 may be a service platform in which a plurality of advertisers are arranged based on a predetermined location (for example, And may be used when it is desired to provide a service corresponding to each of advertisers within a certain area (for example, sale of goods or provision of services). For example, the service platform may be used by advertisers who want to provide sales and / or delivery (delivery) of goods within a certain area based on the location of a business. Of course, a service platform for sales and / or delivery of such goods is taken as an example to facilitate the description of the technical idea of the present invention. However, the technical idea of the present invention is not limited to this and can be applied to any medium (application, web page, etc.) Of course, can be applied.

The location-based advertisement system 100 may perform bid (bidding) on an area unit for a predetermined advertisement position from advertisers. The area unit may mean a predetermined administrative area (for example, city, town, town, city, city, or the like), or may be a unit area which is arbitrarily classified as necessary.

According to the technical idea of the present invention, a result of performing bidding for a local unit and a region of an advertisement exposed based on the location of the client terminal 200 to use the service provided by the service system, The advertisement area can be implemented in the service platform. The advertisement information to be exposed in the first advertisement area is defined as first advertisement information.

Meanwhile, according to the technical idea of the present invention, only the first advertisement area may be implemented in the service platform displayed on the client terminal 200, but a second advertisement area, which is different from the first advertisement area, . And the advertisement information exposed in the second advertisement area is defined as second advertisement information.

The second advertisement area may be an area in which advertisement information to be exposed is determined regardless of the result of the beading.

As described above, the technical idea of the present invention is that the first advertisement area and the second advertisement area are implemented in the service platform, thereby preventing the advertisement information from being exposed only in accordance with the result of the beading, There is an effect that a fair advertisement can be performed.

The second advertisement information may be determined based on the location of the client terminal 200 and the advertiser corresponding location of each of the advertisers.

The advertiser corresponding location may be a location representative of the advertiser's business. The advertiser corresponding position may be automatically determined according to a predetermined criterion (e.g., the position of the advertiser's business place) or may be a position arbitrarily set according to the advertiser's intention. According to the technical idea of the present invention, it is also possible to allow a plurality of advertiser correspondence positions to be set for each advertiser. When the advertiser is allowed to set a plurality of advertiser correspondence positions, the advertiser can more effectively use the service platform according to the technical idea of the present invention by setting his or her own shop location and the arbitrarily set location as the advertiser corresponding location, Or increase the expected effect of the advertisement.

Meanwhile, according to the technical idea of the present invention, the beading performed by the advertisers may be performed separately by the target classification. The target classification may be a result of classifying services or products provided by advertisers into predetermined criteria. For example, the object classification may mean a specific commodity (for example, chicken), or may denote a certain category (for example, Korean, Korean, or the like) including the specific commodity. In any case, the location-based advertisement system 100 can perform bidding targeting the regional units according to the target classification. Therefore, the advertiser who won the first object classification at a specific region and the advertiser who won the second object classification may be different subjects. Therefore, when the client terminal 200 performs a predetermined action (for example, selection or search of a specific target classification) that can specify the target classification, the advertisement information corresponding to the specified target classification The advertisement information of the advertiser which is handled or intended for advertisement) can be exposed in the client terminal 200.

According to the technical idea of the present invention, not only an advertiser correspondence position can be set in advance for each advertiser but also a predetermined region set on the basis of the advertiser correspondence position, that is, a corresponding region of the advertiser, can be defined. The corresponding area of the advertiser may be an area that can indicate the coverage of the service provided by the advertiser. As described above, the technical idea of the present invention includes the corresponding area of the advertiser as a consideration factor in determining which advertisement is to be exposed on the service platform displayed on the client terminal 200, . ≪ / RTI > In addition, since the advertiser correspondence domain is defined, it is possible to solve the problem that the advertiser can monopolize the advertisement information in a region where the advertiser can expose the advertisement information over a wide range, and a fair opportunity can be provided.

In addition, the corresponding region of the advertiser may be determined differently depending on the target classification corresponding to the advertiser. For example, in the case of the first object classification (for example, chicken, Chinese house, etc.), there may be a large number of corresponding advertisers or a distribution of advertiser corresponding positions relatively to specific areas. In this case, for the first object classification, a relatively narrow region (e.g., a radius of 1 km, etc.) based on the advertiser corresponding position may be set as the advertiser corresponding region. On the contrary, in the case of the second object classification (for example, Korean food, Japanese food, etc.), the corresponding advertisers may be relatively prime or their distribution may be widely dispersed. Therefore, for the second object classification, a relatively large area (e.g., 3 km, etc.) may be set as the advertiser corresponding area based on the advertiser correspondence position.

As a result, according to the advertiser corresponding area according to the technical idea of the present invention, advertisements can be adaptively exposed to the sales situation (for example, the number of advertisers, the distance distribution between the positions corresponding to advertisers, etc.) corresponding to the target classification, There is an effect that a fair advertisement exposure opportunity can be provided.

2 is a diagram for explaining a schematic configuration of a location-based advertisement system according to an embodiment of the present invention.

2, the location based advertisement system 100 according to the technical idea of the present invention includes a control module 110, a client module 120, an advertisement determination module 130, and / or a beading module 140 can do.

According to an embodiment of the present invention, some of the above-mentioned components may not correspond to components necessary for implementation of the present invention, It goes without saying that more components may be included.

The location-based advertisement system 100 may include hardware resources and / or software necessary for realizing the technical idea of the present invention, and it means one physical component or one device It is not. That is, the location-based advertisement system 100 may mean a logical combination of hardware and / or software provided to implement the technical idea of the present invention. If necessary, May be implemented as a set of logical structures for implementing the technical idea of the present invention. In addition, the location-based advertisement system 100 may mean a set of configurations separately implemented for each function or role for implementing the technical idea of the present invention. For example, the control module 110, the client module 120, the advertisement determination module 130, and / or the beading module 140 may be located in different physical devices, It may be located. For example, all or some of the above configurations may be installed in the client terminal 200.

Also, depending on the implementation, the combination of software and / or hardware that makes up the control module 110, the client module 120, the advertisement determination module 130, and / or the beading module 140 Configurations located in different physical devices and located in different physical devices may be organically coupled to each other to implement each of the modules.

In this specification, a module may mean a functional and structural combination of hardware for carrying out the technical idea of the present invention and software for driving the hardware. For example, the module may refer to a logical unit of a predetermined code and a hardware resource for executing the predetermined code, and it does not necessarily mean a physically connected code or a kind of hardware But can be easily deduced to the average expert in the field of the present invention.

The control module 110 may determine the location of the components included in the location based advertisement system 100 such as the client module 120, the advertisement determination module 130, and / or the beading module 140, Functions and / or resources.

The client module 120 can confirm the location of the client terminal 200. The client module 120 can confirm the location of the client terminal 200 in various ways. (E.g., GPS information, etc.) from the client terminal 200 and may receive location information (e.g., base station information, information by triangulation) received from a mobile communication company system Or the like). Various embodiments may be possible.

The advertisement determination module 130 may determine advertisement information to be exposed in the advertisement area. The service platform displayed on the client terminal 200 may include a first advertisement area. According to an embodiment, a second advertisement area may be further included. The advertisement determination module 130 may determine at least one first advertisement information to be exposed in the first advertisement area and / or at least one second advertisement information to be exposed in the second advertisement area.

Then, the control module 110 may expose the first advertisement information and / or the second advertisement information to the first advertisement area and / or the second advertisement area, respectively, as described above.

The advertisement determination module 130 may determine the first advertisement information based on the result of the beading and the location of the client terminal 200 in the area unit. For example, the advertisement determination module 130 may determine the advertisement information of the advertiser winning the area unit including the location as the first advertisement information. The beading may be performed by the location based advertisement system 100, or may be performed by various other methods. When the location based advertisement system 100 performs beading, the location based advertisement system 100 may include the beading module 140 as described above.

Of course, when an action that specifies a predetermined object classification is performed by the client terminal 200, the first advertisement information may be determined as the advertisement information of the advertiser who won the target classification and the regional unit. That is, beading can be performed on a regional basis for each target classification.

Also, the advertisement determination module 130 may determine the first advertisement information by considering the advertiser corresponding area of the advertiser. For example, according to the technical idea of the present invention, even if the advertisement information of the advertiser who has won the target classification specified by the client terminal 200 and the regional unit including the location does not satisfy the advertiser corresponding area condition, It may not be determined as information. The advertiser corresponding area condition may be a condition that is determined to be satisfied when the position is included in the advertiser corresponding area. And the advertiser corresponding area may be an area set based on the advertiser corresponding position as described above.

Meanwhile, the advertisement determination module 130 may determine the second advertisement information based on the advertiser corresponding position and the position. That is, the second advertisement information may be advertisement information determined without being influenced by the result of the beading. When determining the second advertisement information, it is also necessary to further consider whether or not the advertiser corresponding area condition is satisfied and it may be determined that the second advertisement information is satisfied.

When the first advertisement information and / or the second advertisement information are determined by the advertisement determination module 130, the control module 110 may expose the determined advertisement information to the respective advertisement areas. If there is no advertisement information to be exposed to a predetermined advertisement position as described later, the control module 110 controls the advertisement information to be exposed to another advertisement position, You may.

The beading module 140 may perform beading with the advertiser terminals 400 for each region unit. When a plurality of object classifications are provided to the service platform (for example, sales, order, order brokering, delivery, promotion, etc.), the beading module 140 may bid the area units according to the object classification.

Also, the beading module 140 may reasonably provide the advertiser terminals 400 with a reference bid for each advertisement position.

3 is a view for explaining an advertisement area according to a location-based advertisement method according to an embodiment of the present invention.

Referring to FIG. 3, the client terminal 200 may display a screen as shown in FIG.

For example, the first advertisement area 10 may be provided on a screen (or a service platform) displayed on the client terminal 200. Also, the first advertisement area 10 may include a plurality of advertisement positions (e.g., 11, 12, and 13).

Meanwhile, the second advertisement area 20 may be further included in the screen (or service platform) displayed on the client terminal 200. [ The second advertisement area may also include a plurality of advertisement positions.

In addition, as shown in FIG. 3, the screen further includes a predetermined UI 30 capable of displaying target classes (for example, target classification 1, target classification 2, target classification 3, etc.) specified by the user .

The first advertisement region 10 may be a region in which advertisement information determined based on the result of beading included in advertisers and the location of the client terminal 200 is exposed as described above. In addition, when a plurality of advertisement positions 11 to 13 are included in the first advertisement area 10, beading may be separately performed for each advertisement position.

The beading module 140 may provide a reference bid to a plurality of advertiser terminals 400 to perform beading of the first advertisement position 11. The beading module 140 may calculate the reference bid by converting the advertisement effect of the first advertisement position 11 into an economic value in a predetermined manner.

For example, the beading module 140 may determine a bid price of the first ad position 11 based on the economic value of an order that occurred during a past period of time (e.g., past few days, last month, etc.) Can be calculated.

The order may refer to an order generated by a plurality of users selecting the first advertisement position 11 during the past period of time. The order may vary depending on the service platform, such as, for example, purchase orders for goods, purchase orders for services (e.g., various delivery services, etc.). Of course, the order for calculating the economic value may also be limited to a target classification corresponding to the bid and an order corresponding to the regional unit. For example, when bidding a first area unit for a chicken, the order for calculating the economic value may be limited to selecting the first advertisement location 11 to order chicken within the first area unit .

For example, the beading module 140 may order orders that are ordered to be beaded through the first advertisement position 11 on a region basis to be beaded through the service platform to a predetermined order history DB (Not shown). At this time, the order information may not be the advertisement information of a specific advertiser but may be an order order through advertisement information of a plurality of different advertisers. This is because, according to the technical idea of the present invention, even if the advertisement information of the advertiser winning the specific area unit does not satisfy the corresponding area condition, it may not be determined as the advertisement information exposed in the first advertisement position 11 to be. Therefore, the advertisement effect (order inducing effect) by the true advertisement position rather than the advertisement information can be calculated.

The economic value may be based on the number of orders or may be determined based on sales. If based on sales, the beading module 140 from the service system providing the service platform may receive information on the sales amount or check from a predetermined order history DB (not shown). Or, if you can not confirm the correct sales, you can estimate sales by order using average sales. Then, the beading module 140 may calculate the reference bid price using various indexes such as the total sales amount of the order items, the average amount of the total sales amount, and the profit margin per target classification.

In the case where the bid price is provided by the beading module 140, the advertisers have an effect of being able to receive a relatively accurate advertisement effect that can be obtained by actually winning the corresponding advertisement position, and accordingly, It also has the effect of reducing the burden.

The beading module 140 provides the estimated bid amount calculated in this manner to the advertiser terminals 400 and may determine the advertiser selected in a predetermined manner among the advertisers bidding at an amount higher than the reference bid as the winning bidder . The winning advertiser may be the advertiser who submitted the highest bid amount, but depending on the implementation, the advertiser who has bid on the median value or the winning bidder in various other ways may be selected.

In addition, if there are a plurality of advertisers bidding for the same amount, the location-based advertisement system 100 may determine that the advertiser is in the past in the service platform provided by the service system associated with the location- (For example, the amount spent on the service platform or the service platform, the sales amount or the order amount of each advertiser generated in the service platform for a certain period of time in the past, etc.) One may be chosen as the winner.

This beading can be performed for each of the ad positions (e.g., 11-13).

For example, the first advertisement position 11 is a first advertiser, the second advertisement position 12 is a second advertiser, the third advertisement position 13 is a winning bid for a specific area unit for a specific target category, It can be determined as an advertiser.

When the client terminal 200 located within the specific area unit performs an action of selecting the specific target classification, the first advertisement position 11 included in the first advertisement area 10 is displayed with the advertisement information of the first advertiser The advertisement information of the second advertiser in the second advertisement position 12 and the advertisement information of the third advertiser in the third advertisement position 13 may be determined as successful winning advertisers.

On the other hand, as described above, according to the technical idea of the present invention, an advertiser corresponding area may be further considered to determine advertisement information to be exposed in the first advertisement area 10. [ The advertiser corresponding region may mean a business scope or coverage of the advertiser set by a predetermined criterion. In this case, the advertisement determination module 130 may determine the advertisement information so that the advertisement information of the winning advertiser is not exposed to the first advertisement area 10 even if the advertisement information of the advertiser that does not satisfy the advertiser corresponding area is the successful advertiser.

For example, when the location of the client terminal 200 is included in a specific area unit, the specific area unit may include a first advertiser, a second advertiser, and a third advertiser, The second advertisement position 12, and the third advertisement position 13 can be won.

At this time, the location of the client terminal 200 may not be included in the advertiser corresponding area of each of the first advertiser, the second advertiser, and / or the third advertiser. In other words, the area unit to be bidded may not coincide with the advertiser corresponding area, and even if there is a winning bidder in which the client terminal 200 is located within a specific area unit and the specific area unit is awarded, 200) may not be included in the corresponding area of the winning bidder. If the location is not included in the advertiser corresponding area, the advertisement information of the corresponding advertiser may be determined not to be exposed to the second advertisement area 20 as well as the first advertisement area 10. This is because, even if the advertisement information is exposed to a location not included in the advertiser corresponding area, it may mean that the service may not be provided.

For example, in the above example, only the first advertiser satisfies the advertiser corresponding region condition (i.e., the location of the client terminal 200 is included in the advertiser corresponding region), and the second advertiser and the third advertiser satisfy the advertiser corresponding region condition It can be assumed that it is not satisfied. In such a case, the second advertiser and the third advertiser may not be exposed to the advertisement information even if the advertiser is successful in the area. That is, the advertisement information of the first advertiser may be exposed only to the first advertisement position 11, and no advertisement information may be exposed to the second advertisement position 12 and the third advertisement position 13.

If the first advertiser does not satisfy the advertiser corresponding area condition for the client terminal 200, the second advertiser and the third advertiser can satisfy the advertiser corresponding area condition. In this case, no advertisement information is exposed in the first advertisement position 11, and advertisement information of the second advertiser and the third advertiser may be exposed in the second advertisement position 12 and the third advertisement position 13 .

However, according to another embodiment of the present invention, when it is determined that the advertisement information of the winning bidder (e.g., the first advertiser) of the high priority advertisement position (for example, the first advertisement position 11) The advertisement determination module 130 may determine that the advertising information of the winning advertiser (e.g., the second advertiser) of the subordinate advertising location (e.g., the second advertising location 12) is exposed to the senior advertising location (e.g., 11) . Therefore, in this case, the advertisement information of the second advertiser may be exposed in the first advertisement position 11, and the advertisement information of the third advertiser may be exposed in the second advertisement position 12. In this case, the advertisement information of the first advertiser may be exposed according to the position of the client terminal 200 in the first advertisement position 11, the advertisement information of the second advertiser may be exposed, Advertising information may be exposed. That is, even if there is a winning bidder for each of the advertisement positions 11 to 13 according to the result of beading, the advertisement information exposed to the specific advertisement position is positioned at the position of the client terminal 200 May be of different advertisers.

On the other hand, in the second advertisement area 20, the advertisement information to be exposed may be determined based on the advertiser corresponding position of each of the advertisers and the position of the client terminal 200 regardless of the result of the beading as described above. The fact that the result of the beading is irrelevant may mean that the advertisement information of the advertiser who is not participating in the beading or participating in the beading can be exposed.

As described above, according to the technical idea of the present invention, it is possible to provide advertisement information through the second advertisement area 20, thereby solving the problem in the case where advertisement information of only the advertisers participating in the auction is provided on the service platform have. For example, the second advertisement area 20 may be an area where advertisement information of a successful bidder including the location of the client terminal 200 is exposed. Of course, at this time, only the advertisement information of the advertiser satisfying the advertiser corresponding area condition may be exposed to the second advertisement area 20. [ When there are a plurality of advertisement positions in the second advertisement area 20, the position of the client terminal 200 is set in the priority advertisement position (for example, the advertisement position located in the upper position in the client terminal 200) The advertisement information of the advertiser can be exposed in the order of the closest distance to the advertiser corresponding position. Therefore, it is possible to acquire more significant information (e.g., the location of the business near the current location, etc.) rather than the result of the beading through the second advertisement area 20 in the user's viewpoint. Also, advertisers who do not participate in the auction or win the auction will have an opportunity to be exposed to the advertisement information.

Meanwhile, the concept of the area unit and the advertiser corresponding area which are to be beaded as described above will be described in detail with reference to FIG.

4 is a view for explaining the concept of a region unit and a corresponding region to be bidded according to the location-based advertisement method according to an embodiment of the present invention.

FIG. 4 shows an example of displaying an advertiser corresponding position 40 of a specific advertiser, awarded area units (for example, 50 and 51), and an advertiser corresponding area 60 on predetermined map information.

For example, the advertiser corresponding location 40 may be the location of the business of the particular advertiser. Or the advertiser corresponding location 40 may be determined by the particular advertiser, irrespective of the location of the establishment, according to the sales strategy of the particular advertiser, or if there is no or no business of the particular advertiser. Information on the advertiser correspondence position by the advertiser may be stored in advance in the advertisement DB 300. [

Also, as shown in FIG. 4, the specific advertiser may be an advertiser who has won the first area unit 50 and the second area unit 51 through a predetermined beading scheme. As shown in FIG. 4, the advertiser may be awarded a plurality of regional units, or the location-based advertisement system 100 may be implemented so that only one regional unit is won for each advertiser according to a service policy.

The advertiser corresponding area 60 of the specific advertiser may be as shown in FIG. The advertiser corresponding area 60 may be an area that falls within a predetermined radius based on the advertiser corresponding location 40. [ In this case, as shown in FIG. 4, the advertiser corresponding area 60 may be defined as a circular area. Of course, the advertiser corresponding area may be set in another manner according to the embodiment. For example, an advertiser corresponding area may be set so as to cover a larger distance based on the advertiser corresponding position 40 in a specific direction. At this time, the advertiser corresponding area may be set through a predetermined reference based on the advertiser corresponding location 40. [

Further, the radius for setting the advertiser corresponding area may be adaptively determined according to various factors. For example, the radius may be determined differently for each target classification as described above. For example, when the target classification is chicken, there are relatively many chicken shops, and in this case, the radius may be set relatively narrow. For example, if the subject classification is a foot, the shops selling and / or delivering footwear may be relatively small or broader than the number of chickens. Therefore, in this case, the radius can be set relatively large. The control module 110 may adaptively set the radius of the target classification in consideration of the position of the advertiser corresponding location or the business location of the corresponding advertiser according to the target classification. Depending on the implementation, a broader radius may be set for a specific advertiser according to a service policy, and an advertiser corresponding area may be adaptively set as necessary.

Such an advertiser response zone may have the meaning of providing relatively fair sales opportunities among advertisers. Or when the service provided by the advertisers to the users is limited to a certain extent (for example, a delivery business, etc.), the service may substantially represent the business scope of the advertiser. Depending on other service platforms, the need for advertisers' coverage areas may vary.

Accordingly, the advertiser corresponding area can be an important consideration factor for exposing advertisement information of a specific advertiser when the client terminal 200 exists at a predetermined position. If the position of the client terminal 200 does not satisfy the advertiser corresponding region condition (i.e., if the position of the client terminal 200 is within the advertiser corresponding region 60) The advertisement information of the winning bidder may not be exposed to the client terminal 200. [

The date of the exposure of the advertisement information considering both the location of the client terminal 200 and the area unit and the advertiser corresponding area that are won is explained with reference to FIG.

5 is a diagram illustrating a process of determining advertisement information exposed according to a location of a user according to a location-based advertisement method according to an embodiment of the present invention.

5, when the advertiser corresponding position 40, the winning bid area unit 50, 51, and the advertiser corresponding area 60 of the specific advertiser are described in FIG. 4, The location where advertisers' information is exposed may vary.

For example, when the location of the client terminal 200 is A, the location of the client terminal 200 may be included in the winning area of the specific advertiser. And the location may also be included in the advertiser corresponding area 60 of the particular advertiser. In this case, the advertisement information of the specific advertiser may be exposed to the awarded advertisement position (e.g., 11, 12, or 13) of the first advertisement area 10.

If the location of the client terminal 200 is B, the location of the client terminal 200 may not be exposed in the first advertisement area 10 because the location is not a unit of the winning area of the specific advertiser. Instead, since the location is within the advertiser corresponding area 60 of the specific advertiser, the advertisement information of the specific advertiser may be exposed to the second advertisement area 20. [

If the location of the client terminal 200 is C, the location is not the corresponding area of the specific advertiser, although it is a unit of the winning bidder of the specific advertiser. Therefore, not only the first advertisement area 10 but also the second advertisement area 20 ). ≪ / RTI >

Of course, when the client terminal 200 is located within the winning bid zone (for example, the location of C) according to the embodiment, even if the advertisement information of the specific advertiser is not exposed in the first advertisement area 10, The advertisement information may be exposed to the user. That is, the second advertisement area 20 may be set such that advertisement information of any advertiser is exposed only if the target classification corresponds to the advertiser, without considering the advertiser corresponding area.

On the other hand, a position such as the position C may be included in the winning bidder unit of the specific advertiser but not in the advertiser corresponding region. This may occur because the area unit of the winning bid does not coincide with the corresponding area of the advertiser, and in such a case, it may result in an unreasonable advertising cost to the specific advertiser.

For this purpose, according to the technical idea of the present invention, it is possible to divide the area unit to be awarded by the predetermined administrative area, and instead of setting the advertiser corresponding area to a uniform radius on the basis of the advertiser corresponding position, It also allows you to make some adjustments to your advertiser correspondence.

For example, the advertiser corresponding area 60 is drawn on the map information by a predetermined terminal (for example, the terminal of the advertiser or the terminal used by the subject of the location-based advertisement system 100) The advertiser corresponding area may be adjusted.

Such an example will be described with reference to Fig.

6 is a diagram illustrating a concept of setting a corresponding region according to a location-based advertisement method according to an embodiment of the present invention.

Referring to FIG. 6, as shown in FIG. 5, the advertiser corresponding area of a specific advertiser may be set based on the reference area 60-1 belonging to a certain radius based on the advertiser corresponding position 40. [ If the reference area 60-1 includes a part of the winning area unit (for example, the area including the position C and not included in the reference area 60-1, 60-2), the advertiser corresponding area The area of the part 60-2 may be adjusted to include the reference area 60-1 as a reference. For example, the advertisement determination module 130 may automatically include the area of the part (e.g., 60-2) as an advertiser corresponding area, (For example, 60-2) specified by the drawing action, and the area of the part (for example, 60-2) specified by the drawing action is included in the advertiser corresponding area of the advertiser It is possible. For example, the location-based advertisement system 100 may provide a predetermined UI 61 to the terminal and perform a drawing action for adjusting the advertiser corresponding area through the UI 61. Through the drawing action, the terminal can specify an area of the part (e.g., 60-2). In this case, the advertiser corresponding area of the advertiser may be expanded so that the area of the part (for example, 60-2) is added to that shown in FIG.

According to an embodiment, the advertiser corresponding area may be determined to have the same preset area width. In this case, if the area of the part (for example, 60-2) is additionally set as the advertiser corresponding area, You can also exclude them automatically or manually in the zone.

Alternatively, as described above, the advertiser corresponding area is not automatically set within a predetermined radius based on the advertiser corresponding position, but may be set through a drawing action performed by a predetermined terminal from the beginning.

It is possible to set up an advertiser corresponding area in various ways.

Meanwhile, when the advertiser correspondence region is set in a predetermined manner based on the advertiser correspondence position, how the advertiser correspondence position is set may have important meaning in the sales or advertising strategy of the advertiser.

Therefore, the technical idea of the present invention may be such that the advertiser correspondence location can be set to a location that is arbitrarily selected according to the intention of the advertiser as well as an advertiser's business location, if necessary, A plurality of advertiser corresponding positions may be set.

Such an example will be described with reference to FIG.

7 is a view for explaining a concept that a plurality of advertiser corresponding positions can be set according to a location-based advertisement method according to an embodiment of the present invention.

Referring to FIG. 7, a plurality of advertiser corresponding positions (e.g., 40, 41) may be set for a given advertiser as shown in FIG. And regions (e.g., 60 and 60-2) belonging to a certain radius for each of the advertiser corresponding positions (e.g., 40, 41) may be set to the advertiser corresponding region of the advertiser.

In the case where a plurality of advertiser corresponding positions (for example, 40 and 41) can be set as described above, there is a case in which the business scope needs to be set broader for each advertiser, or the business environment of the advertiser can cover a wider range Therefore, it is effective not to determine the scope of the advertiser uniformly but to provide the advertisement strategy in consideration of the actual business environment.

Of course, a certain fee may be additionally charged to an advertiser who sets a plurality of advertiser corresponding positions according to a service policy.

The location-based advertisement system 100 according to the technical idea of the present invention and the location-based advertisement method performed by the location-based advertisement system 100 can be applied to various service platforms. For example, the present invention can be applied to a service platform that orders food delivery services directly to a shop or mediates orders. However, the present invention is not limited thereto and the technical idea of the present invention can be applied to various service platforms as needed. Particularly, it may be particularly useful for a service platform in which an advertiser is required to expose different advertisement information according to a location of a user, and the advertiser desires to selectively expose advertisement information to users located within a certain area range.

Meanwhile, the location-based advertisement method according to the embodiment of the present invention can be implemented in the form of program instructions readable by a computer and stored in a computer-readable recording medium. In addition, May also be stored in a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of software.

Examples of the computer-readable recording medium include magnetic media such as a hard disk, a floppy disk and a magnetic tape, optical media such as CD-ROM and DVD, a floptical disk, And hardware devices that are specially configured to store and execute program instructions such as magneto-optical media and ROM, RAM, flash memory, and the like. The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.

Examples of program instructions include machine language code such as those produced by a compiler, as well as devices for processing information electronically using an interpreter or the like, for example, a high-level language code that can be executed by a computer.

The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

It is intended that the present invention covers the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents. .

Claims (13)

A location-based advertisement method,
The location-based advertisement system verifying the location of the client terminal;
If the location-based advertisement system selects a specific object classification among a plurality of object classes from the client terminal, that is, beading is performed for each of the plurality of object classes, Determining an advertisement information of a successful bidder who has won a local unit corresponding to the position as the first advertisement information exposed in the first advertisement region, And determining the second advertisement information to be exposed in at least one second advertisement area, which is an advertiser in which the location is included in the corresponding area set based on the advertiser corresponding location is the shop location of the advertiser,
The location-based advertisement system includes:
Determining whether the location satisfies a corresponding area condition for determining whether the location belongs to a corresponding area of the winning advertiser predetermined based on the advertiser corresponding location of the winning advertiser, and if the location satisfies the corresponding area condition, And the system determines the advertisement information of the winning bidder as the first advertisement information.
The location-based advertisement system according to claim 1, wherein when the location-based advertisement system selects a specific object classification among a plurality of object classes from the client terminal, the beading being performed for each of the plurality of object classes, The advertisement system determines the advertisement information of the winning bidder who has won the area unit corresponding to the position with respect to the specific target classification as the first advertisement information exposed in the first advertisement area, Determining second advertisement information to be exposed in at least one second advertisement area, which is an advertiser in which the location is included in a corresponding area set based on the successful bidder and the corresponding location of the advertiser and the corresponding location of the advertiser is the shop location of the advertiser Quot;
Further comprising the step of not selecting the advertisement information of the winning bidder as either the first advertisement information or the second advertisement information if the location does not satisfy the corresponding area condition of the winning bidder .
3. The apparatus of claim 2,
Wherein the region is within a predetermined radius based on the advertiser corresponding location.
4. The method of claim 3,
Wherein the location-based advertisement can be set differently according to the target classification.
5. The apparatus of claim 4,
If the portion of the area unit to which the winning bidder has won is not included in the area within the predetermined radius based on the advertiser corresponding position,
Wherein the location information is set to include an area drawn by a predetermined terminal on the predetermined map information.
The method of claim 1,
Comprising a plurality of predetermined advertisement positions,
And a winning bidder is determined according to a result of the bid for each of the advertisement positions.
7. The method of claim 6, wherein if the location-based advertisement system selects a specific target classification from among a plurality of target classes from the client terminal, the beading being performed for each of the plurality of target classes, The system determines advertisement information of a winning bidder who has won a local unit corresponding to the position of the specific target classification as first advertisement information exposed in the first advertisement region, Determining second advertisement information to be exposed in at least one second advertisement area, which is an advertiser in which the location is included in a corresponding area set based on an advertiser corresponding location, the advertiser corresponding location is an advertiser's business location, ,
Wherein the location-based advertisement system determines that the winning bidder of the priority advertisement position among the plurality of advertisement positions does not satisfy the corresponding region condition, and when the winning bidder of the subordinate advertisement position determines that the corresponding area condition is satisfied, And exposing the advertisement information of the successful advertiser of the subordinate advertisement position to the priority advertisement position.
The location-based advertisement system verifying the location of the client terminal;
Determining at least one advertisement information to be exposed in a predetermined advertisement area displayed on the client terminal based on the location identified by the location-based advertisement system; And
Wherein the location-based advertisement system is configured to expose the determined at least one advertisement information to the advertisement area,
Wherein the at least one first advertisement information comprises:
And advertisement information of a winning bidder who has won a bid for an area corresponding to the location of the target classification when a predetermined target classification is selected in the client terminal.
Wherein the step of determining at least one advertisement information to be exposed in a predetermined advertisement area displayed on the client terminal based on the location identified by the location-
Wherein the location based advertisement system satisfies a corresponding region condition for determining whether the location belongs to a predetermined corresponding region based on an advertiser corresponding location of the winning advertiser and the advertiser corresponding location is an advertiser's business location; And
Wherein the location based advertising system determines the advertisement information of the winning advertiser as the advertisement information if the location satisfies the corresponding area condition.
Selecting a winning bidder by performing a bid for each of the plurality of advertisement positions to expose the advertisement information in an advertisement area including a plurality of advertisement positions;
The location-based advertisement system identifying the location of the client terminal; And
And determining at least one piece of advertisement information to be exposed in an advertisement area displayed on the client terminal based on the location identified by the location based advertisement system and including a plurality of advertisement positions,
Wherein the step of determining at least one advertisement information to be displayed on the client terminal based on the location identified by the location based advertisement system and exposed to an advertisement area including a plurality of advertisement positions,
If the position based advertisement system determines that the priority winning advertiser of the priority advertisement position among the plurality of advertisement positions does not satisfy the predetermined corresponding region condition and the winning winning advertiser of the subordinate advertisement position satisfies the corresponding region condition And exposing the advertisement information of the successful advertiser of the subordinate advertisement position to the priority advertisement position,
The corresponding region condition may comprise:
Wherein the advertiser is determined to be satisfied when a corresponding region set based on an advertiser's advertiser corresponding location, the advertiser corresponding location is an advertiser's business location, includes the location.
A computer program installed in a data processing apparatus and stored in a recording medium for performing the method according to any one of claims 1 to 9.
In a location based advertisement system,
A client module for confirming the location of the client terminal;
When a specific target classification is selected among a plurality of target classes from a client terminal, and a beading is performed for each of the plurality of target classes, a local unit corresponding to the position is awarded to the specific target classification The advertisement information of the winning bidder is determined as the first advertisement information exposed in the first advertisement area, and the winning bidder is determined to be the winning bidder corresponding to the position and the corresponding position of the advertiser and the corresponding position of the advertiser is the business location of the advertiser As the second advertisement information to be exposed in the at least one second advertisement area, which is an advertiser in which the location is included in the corresponding area set by the first advertisement information. And
And a control module for exposing the determined first advertisement information or the second advertisement information to the first advertisement area or the second advertisement area, respectively,
Wherein the advertisement determination module comprises:
Judges whether the corresponding region condition satisfies a corresponding region condition for determining whether the location belongs to the corresponding region of the winning bidder predetermined based on the advertiser corresponding position of the winning bidder and the advertiser corresponding position is the business location of the advertiser, Wherein the location-based advertisement system determines the advertisement information of the winning advertiser as the first advertisement information if the corresponding area condition is satisfied.
A client module for confirming the location of the client terminal;
An advertisement determination module for determining at least one piece of advertisement information to be exposed in a predetermined advertisement area displayed on the client terminal based on the location identified by the client module; And
And a control module for exposing the determined at least one advertisement information to the advertisement area,
Wherein the at least one first advertisement information comprises:
And advertisement information of a winning bidder who has won a bid for an area corresponding to the location of the target classification when a predetermined target classification is selected in the client terminal.
Wherein the advertisement determination module comprises:
Determining whether the position corresponds to an advertiser corresponding position of the winning bidder, the advertiser corresponding position is an advertiser's business position, and if the position satisfies the corresponding region condition to determine whether or not it belongs to a predetermined corresponding region, The advertisement information of the winning bidder is determined as the advertisement information.
A bid module for performing a bid for each of the plurality of advertisement positions in order to expose advertisement information in an advertisement area including a plurality of advertisement positions, thereby selecting a successful advertiser;
A client module for identifying the location of the client terminal; And
An advertisement determining module for determining at least one advertisement information to be displayed in the advertisement area displayed on the client terminal based on the identified location and including a plurality of advertisement positions; And
If it is determined by the advertisement determination module that the priority winning advertiser of the priority advertisement position among the plurality of advertisement positions does not satisfy the predetermined corresponding region condition and that the winning advertiser of the subordinate advertisement position satisfies the corresponding region condition And a control module for exposing advertisement information of the winning advertiser of the subordinate advertisement position to the priority advertisement position,
The corresponding region condition may comprise:
Wherein the advertiser is determined to be satisfied when a corresponding region set based on an advertiser's advertiser corresponding location, the advertiser corresponding location is an advertiser's business location, includes the location.

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