KR101892454B1 - Advertisement service system using map empty place according to user information and method thereof - Google Patents

Abstract

The present invention provides a system which displays an advertisement only to a corresponding target person so as to display the advertisement corresponding to user information on an empty space such as a road, a park and a building existing on a map. The present invention can represent an optimal advertisement effect by analyzing the user information and displaying a user customized advertisement on the empty space of a map screen viewed by a user. A geography advertisement system comprises an advertiser information input part, an advertiser information analysis part, an advertisement space recommendation part, an advertisement space auction process part, an advertisement process part, a user information input part, a user information analysis part, a map search position determination part, an advertisement providing part, and a DB.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a geographic advertisement system for providing advertisements in an empty space on a map in accordance with user information,

The present invention relates to a geographic advertisement system for providing advertisements in a blank space on the map in accordance with user information, and a method thereof. The geographic advertisement system analyzes information on users registered as members, And more particularly, to an advertisement service system and a method thereof, which utilize a map blank space that allows a viewer to overlap and expose a map on the map.

When using online advertising, a separate pop-up window is created on the screen to advertise or access the company or company to view the advertisement.

When an advertisement is provided to a user via the online system, a user may not be able to make an advertisement using an unwanted pop-up window, and the user may not be aware of the company. When the user actively accesses the advertisement site, To the user.

In the case of such an advertisement through online, an advertiser may not be aware of a company or a company even if the advertisement is costly, and the user is forced to wait for an active advertisement.

In other words, since the advertisement is exposed to the undesired users, the advertisement effect is deteriorated and the advertiser may be adversely affected.

Therefore, the advertiser needs to advertise to users who are interested in his / her advertisement.

Recent improvements in the level of technology related to geographic information systems are providing more accurate and informative guidance services to PC and smartphone users.

Many people use navigation maps or online map search services to find destinations, and there are conventional techniques in which advertisements are displayed while using such map search services. However, advertisements exposed during the use of the conventional map service are displayed while hiding specific areas of the map. In such a case, there is a problem that the range of maps available to the user becomes narrow.

Also, in the conventional map service, the service is provided in such a manner that information is displayed at the top when information matching through the keyword search of the user is exposed in the keyword, the location information (area), the category of the information, and the meta information.

When a user of a PC or a smart phone searches for a keyword, the conventional advertisement exposure system displays an advertisement of a store or a company related to the keyword on the map based on the location of the user. A marker image is displayed. There are a plurality of shops or companies related to the keyword, and the images of the markers displayed are all displayed in the same form, so that the advertisement effect is insignificant and the contents of the specific event can not be displayed.

In addition, there is a limitation in that advertisements for events, commodities, and events can not be exposed because the service is provided in an indirect advertisement format in which a label is displayed in priority to another label at a location where a company address or a shop is located on a map.

That is, the limitations of the conventional advertisement system are as follows.

First, the exposure using the point of interest (POI) on the map is displayed on the map centered on the small image marker and the text and recognized as the same view, so that visibility of the information or advertisement is not high, .

In addition, although the search result markers that are retrieved at the time of retrieval are differentially applied to the user, they are more easily exposed to the user. However, since the information can be confirmed through the user clicking process, there is a limit in which the contents of the advertisement can not be confirmed at once.

In addition, the indirect advertisement type service based on the simple location-based POI exposure method or the keyword inputted by the user has a limitation to expose the information such as local events, events, and product promotion, and the advertising effect is very small.

As mentioned above, there is a limit to the advertising effect of the advertising system using the existing map information.

Registration No. 10-1459871 (location-based advertisement providing method and advertisement providing system) Open Patent No. 10-2013-0079455 (location-based advertisement providing system)

SUMMARY OF THE INVENTION The present invention has been made in order to solve the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for displaying an advertisement corresponding to user information in an empty place of a road, a park, And to provide a system and method for facilitating the use of the system.

SUMMARY OF THE INVENTION It is an object of the present invention to provide a system and method for displaying a plurality of advertiser advertisements corresponding to user information in one advertisement space.

According to an aspect of the present invention, there is provided a geographical advertisement system for providing advertisements in a blank space corresponding to user information, comprising: an advertiser information input unit; an advertiser information analyzing unit analyzing the advertiser information; An advertisement space recommendation unit for searching for and recommending a map advertisement space corresponding to information of an advertiser and an auction processing unit for auctioning the advertisement space when a plurality of advertisers desiring the advertisement space are auctioned; A user information analyzer for analyzing the information of the user, a user information analyzer for searching the user when the user uses the map search service, A map search position determination unit for determining a map position; The Study on the ad leads to an empty space to display ads of the advertiser corresponding to the user information; And a database storing the user information, the advertiser information, and the advertisement of the advertiser, and providing the advertisement in a blank space on the map in accordance with the user information.

Here, the advertiser information may include information on an advertiser's business location, information on an advertisement target, advertisement cost, advertisement display time, and duration.

Here, the advertiser information analyzing unit may obtain information on the advertiser and the desired advertisement space.

Here, the advertisement space recommendation unit may select an advertisement space requested by the advertiser based on the distance and the advertisement cost, centering on an empty space where the advertisement is displayed on the map, and provide the selected advertisement space to the advertiser.

Here, the auction processing unit may sell one advertisement space to one advertiser or sell one advertisement space to a plurality of advertisers when there are a plurality of bidders for the advertisement space.

Here, the advertisement processing unit may be configured such that, when one advertiser is sold in the advertisement space, the advertisement processing unit searches the advertisement space for the advertisements, A user who is currently performing a map search of advertisements of different advertisers in the same advertisement space corresponding to a user desired by each advertiser is displayed on the screen of the advertisement space, The user is connected to the site of the advertiser providing the advertisement when the user clicks the advertisement displayed in the advertisement space.

Here, the user information may be information on the user's age, sex, occupation, and area.

Here, the user information analyzing unit may analyze the information of the user to determine whether the advertiser corresponds to a desired advertisement target, and classify the user into a classification scheme of a target person desired by the advertiser.

Here, the map search position determination unit may determine a map area searched by the user currently using the map service, and determine whether there is an advertisement space in the map area.

Here, if the advertisement space exists in the map area currently being searched by the user, the advertisement provider may display an advertisement corresponding to the advertisement target user in the advertisement space.

In addition, the present invention provides a geographical advertisement method for providing advertisements in an empty space on a map corresponding to user information, the method comprising the steps of: S1) a geographical advertisement system performs a geographical information service contract, (S2) receiving the user information from the user, and S3) analyzing the user information by the geographical advertisement system (S4), and S4) when the user accesses the map search service And S5) determining whether the geographic advertisement system searches for the map of the user, and S6) performing the advertisement processing of the advertiser by the geographic advertisement system. And S7) the geographical advertisement system providing an advertisement corresponding to the user information to the user, wherein the advertisement is provided in a blank space on the map in accordance with the user information.

The step S1) includes: S1-1) receiving the advertiser information from the at least one advertiser; S1-2) analyzing the advertiser information by the geographical advertisement system; and S1-3) A step of selecting a recommended advertisement space suitable for the advertiser according to the advertiser information analyzed by the geo-advertisement system; and S1-4) providing the recommended advertisement space to the advertiser, 5) auctioning the recommended advertisement space when a bid is received from a plurality of advertisers for the recommended advertisement space; and S1-6) performing an advertisement providing contract with the successful bidder advertiser and the recommended advertisement space And S1-7) receiving the advertisement information from the winning advertiser in the geographical advertisement system; And S1-8) storing the advertisement information of the winning advertiser in the geographical advertisement system.

Herein, the advertiser information includes information on the advertiser's location, an advertisement area, an advertisement budget, and a person to be advertised, and in step S1-3), it is determined whether there is an empty space on the map close to the advertiser's location, The advertiser may select a blank space as a recommended advertisement space or determine whether there is an empty space on the map in an advertisement area desired by the advertiser and select a corresponding empty space on the map as a recommended advertisement space, And determines whether there is a vacant space on the map, and selects a vacant space on the map as a recommended advertisement space, or determines whether there is a vacant space on the map at a map position frequently searched by the advertiser desired by the advertiser, Is selected as a recommended advertisement space, or a combination of these is selected as a recommended advertisement space .

In this case, in step S1-5), one recommended advertisement space is sold to one advertiser, or one recommended advertisement space is sold to one advertiser, and the advertiser sells different advertisements according to a desired user , And one recommended advertisement space is distributed to a plurality of advertisers so that different advertisements are displayed according to users desired by the advertisers.

Here, the step S6) may include analyzing the user information to display an advertisement corresponding to the user information in the map-free space when the user is an advertisement target desired by the advertiser, An advertiser of the advertiser displays one advertisement or one advertiser displays advertisements in the empty space on the map, the advertiser displays different advertisements according to a desired user, or a plurality of advertisers And display different advertisements according to the user.

The present invention has an effect of analyzing a user's information and displaying an advertisement suitable for a user in an empty space of a map screen viewed by a user, thereby displaying an optimal advertisement effect.

Further, the present invention has the effect of attracting a plurality of advertisements in the same empty space.

The present invention has the effect of solving the limitation of exposure through search by immediately exposing an advertisement belonging to a map area currently viewed by a user in accordance with user information irrespective of whether a user searches for a keyword.

In addition, the present invention can maximize the utilization of the map information by expressing the advertisement phrase and the marker image in various empty places such as roads, buildings, and parks existing on the map, And the marker image can be expressed in more detail.

FIG. 1 is a diagram illustrating an advertisement of an advertiser through a geographic advertisement system providing advertisements in a blank space according to an embodiment of the present invention. Referring to FIG.
FIG. 2 is a diagram illustrating a configuration of a geographic advertisement system for providing advertisements in a blank space on a map in accordance with user information according to an embodiment of the present invention. Referring to FIG.
FIG. 3 is a diagram illustrating a method of providing a geographic advertisement according to an embodiment of the present invention. Referring to FIG.
FIG. 4 is a diagram illustrating a geographical advertisement method for providing advertisements in a blank space on a map in accordance with user information in cooperation with a portal according to an embodiment of the present invention. Referring to FIG.
5 is a diagram illustrating a process of contracting an advertiser with a geographic advertisement service according to an embodiment of the present invention.
FIG. 6 is a diagram illustrating an additional configuration of a geographical advertisement system for providing advertisements in a blank space according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and how to accomplish them, will become apparent by reference to the embodiments described in detail below with reference to the accompanying drawings.

However, the present invention is not limited to the embodiments described below, but may be embodied in various other forms.

The present embodiments are provided so that the disclosure of the present invention is thoroughly disclosed and that those skilled in the art will fully understand the scope of the present invention.

And the present invention is only defined by the scope of the claims.

Thus, in some embodiments, well known components, well known operations, and well-known techniques are not specifically described to avoid an undesirable interpretation of the present invention.

In addition, throughout the specification, like reference numerals refer to like elements, and the terms (mentioned) used herein are intended to illustrate the embodiments and not to limit the invention.

In this specification, the singular forms include plural forms unless the context clearly dictates otherwise, and the constituents and acts referred to as " comprising (or having) " do not exclude the presence or addition of one or more other constituents and actions .

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs.

Also, commonly used predefined terms are not ideally or excessively interpreted unless they are defined.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

FIG. 1 is a diagram illustrating an advertisement of an advertiser through a geographic advertisement system providing advertisements in a blank space according to an embodiment of the present invention. Referring to FIG.

The geographical advertisement system 1000 of the present invention analyzes user information registered as a member and distributes a blank space on the map to the advertisers 21, 22, and 23 for displaying advertisements, Receives advertisements and provides them to the users (11, 12, 13).

Here, the empty space in which the advertisement is displayed on the map means a wide space on the map that does not require specific features such as vacant space, building, road, playground, road, lake, mountain,

Since such a wide space does not need specific structural features, information such as a meaningful advertisement can be displayed in the empty space.

The geographical advertisement system 1000 of the present invention distributes a blank space for displaying an advertisement to an advertiser in an empty space on a map, receives advertisement information of the advertiser from the advertiser who has been sold, analyzes the user information, The advertiser corresponding to the user information is displayed in an empty space around the search position on the map that the user is searching for when the user corresponding to the desired advertisement target uses the map search service.

In one embodiment, one empty space may be sold to a plurality of advertisers. In this case, as shown in FIG. 1, the geographical advertisement system 1000 of the present invention is a system in which a plurality of user terminals 11, 12, and 13 simultaneously access a map search service and simultaneously search for a map of the same area In the same empty space on the map displayed on each of the user terminals 11, 12, and 13, advertisements of different advertisers are displayed according to the information of each user.

Here, the empty space means an advertisement space in which an advertisement is displayed.

1 illustrates a geo-advertising system 1000 for providing advertisements in a blank space on a map in accordance with user information in the case where the same advertisement space is allotted to the advertiser 1 21, the advertiser 2 22, and the advertiser 3 23, The advertisements of different advertisers are displayed differently in the same advertisement space according to the user information to be accessed.

For example, the advertiser 1 21, the advertiser 2 22, and the advertiser 3 23 are all sold on the map green space displayed on the user terminals 11, 12, and 13 of FIG. 1, In the green space of the terminal 11 of the user 1 in the case where the desired advertisement target is the user 1, the desired advertisement target of the advertiser 2 22 is the user 2 and the desired advertisement target of the advertiser 3 23 is the user 3, The advertisement of the advertiser 2 22 is displayed in the green space of the terminal 12 of the user 2 and the advertisement of the advertiser 2 23 is displayed in the green space of the terminal 13 of the user 3. The ad is displayed.

FIG. 2 is a diagram illustrating a configuration of a geographic advertisement system for providing advertisements in a blank space on a map in accordance with user information according to an embodiment of the present invention. Referring to FIG.

The geographical advertisement system 1000 for providing advertisements in a blank space according to the user information of the present invention includes an advertiser information input unit 1100, an advertiser information analysis unit 1200, an advertisement space recommendation unit 1300, an auction processing unit An advertisement processing unit 1500, a user information input unit 1600, a user information analysis unit 1700, a map search position determination unit 1800, an advertisement provider 1900, and a DB 2000.

The advertiser information input unit 1100 receives advertiser information from an advertiser. Here, the advertiser information includes information on an advertiser's business location, information on an advertisement target, required advertisement cost, advertisement display time and duration, and the like.

The advertiser information analyzing unit 1200 analyzes information on the anchorage, and obtains information on an advertisement position, an advertisement target, an advertisement cost, an advertisement period, and the like desired by the advertiser.

Based on this, it is possible to find out information about the vacant space on the map and the target of the advertisement, which can maximize the effectiveness of the advertiser's advertisement.

The advertisement space recommendation unit 1300 analyzes the advertiser information, selects empty space on the map desired by each advertiser, a blank space on the map where the advertisement effect of the advertiser may well appear, and classifies the recommended advertisement position for each advertiser Suggested ad locations can be recommended to the advertiser.

For example, the advertisement space required by the advertiser may be selected based on the distance and the advertisement cost based on the empty space where the advertisement is displayed on the map, and the selected advertisement space may be provided to the advertiser.

Here, if the recommended advertisement space corresponds to a plurality of advertisers, the same recommended advertisement space may be recommended to a plurality of advertisers.

The auction processing unit 1400 can sell one advertisement space (i.e., an empty space) to one advertiser.

Also, it is possible to sell one advertisement space to one advertiser so that advertisers can display different advertisements according to a desired user (advertisement target person).

In addition, one advertisement space can be sold to a plurality of advertisers so that different advertisements are displayed according to a user desired by each advertiser.

That is, when a plurality of bidders are provided for the advertisement space, the auction processing unit 1400 can distribute one advertisement space to one advertiser or distribute one advertisement space to a plurality of advertisers.

The advertisement processing unit 1500 performs advertisement processing of the corresponding advertisement space in accordance with the advertisement space and the information of the advertiser winning the advertisement space.

When a plurality of advertisers receive a sale of a single advertisement space, the advertisement processing unit 1500 may be configured such that a user who is currently searching for a map of an advertisement of different advertisers in the same advertisement space corresponding to a user desired by each advertiser And displays it on the screen of the terminal.

That is, the advertisement processing unit 1500 may perform the following functions.

a) Pre-sale of advertisements on empty space allows a company to conduct exclusive advertising.

b) Allows multiple companies to advertise among the same public space.

c) The advertisement displayed in the empty space analyzes the information of the user and displays the advertisement (business information, goods) matching with the user information. Includes cases where the same advertiser has the same ad space and different ads at the same time.

For example, if a user A (male) and a male B (female) view a map around the Gangnam station at the same time as their own terminals, if an advertisement is displayed in the same empty space S around the Gangnam station, In the case of b), the advertiser designates the desired advertisement target. When the user accesses and uses the service, it is determined whether the corresponding advertiser is the desired target, The advertisement of the advertiser is displayed in the space S, and in the case of c), the advertisement of the advertiser (or advertisement of the product of the male company of the same company) providing the sporting goods that the boys are interested in is displayed to the user A, Make sure that advertisements for cosmetics companies (or advertisements for women's products of the same company) are displayed.

Here, if the user clicks the advertisement displayed in the advertisement space, the advertisement processing unit 1500 may connect to the site of the advertiser providing the advertisement or the information providing site provided with a more detailed description of the advertisement.

The user information input unit 1600 receives user information from a user joining as a member. Here, the user information may be directly input to a user subscribing to the geographical advertisement system 1000 providing advertisements in a vacant space on the map in accordance with the user information of the present invention, or may be provided with a map search service, , Google and others, you can use the information of the users who joined the portal.

The user information analyzer 1700 analyzes user information to determine whether the advertiser corresponds to a desired advertisement target, and classifies the user into a classification scheme of the target audience desired by the advertiser.

The map search position determination unit 1800 determines a map area that the user currently using the map service is searching for, and determines whether there is an advertisement space in the map area.

When the advertisement space exists in the map area currently being searched by the user, the advertisement provider 1900 displays an advertisement corresponding to the advertisement target person desired by the advertiser who has sold the advertisement space in the advertisement space.

DB 2000 stores user information, advertiser information, and advertiser advertisements.

FIG. 3 is a diagram illustrating a method of providing a geographic advertisement according to an embodiment of the present invention. Referring to FIG.

The geographical advertisement system 1000 according to the present invention provides a geographical advertisement service that provides advertisements in a blank space on the map in accordance with user information. The geographical advertisement system 1000 receives a user 10 as a member and inputs user information (Step S111).

Then, the geographic advertisement system 1000 analyzes user information (step S112).

Here, if a contract for a geographical advertisement service that provides advertisements in an empty space on a map is provided between the geographical advertisement system 1000 and the advertiser 20, and if the geographical advertisement system 1000 receives the advertiser information (S200) , And can classify the user 10 as an advertisement target person desired by the advertiser based on the advertiser information.

That is, the user 10 can be classified according to the advertiser 20 according to the sex, age, region, occupation, etc. of the targeted advertiser.

Thereafter, when the user 10 accesses the map search service provided by the geographical advertisement system 1000 or the geographical advertisement service providing advertisement in the vacant space on the map (step S113), the map search position of the user is determined (S114 (Step S115), and displays an advertisement corresponding to the user information in an empty space around the search position (step S116).

FIG. 4 is a diagram illustrating a geographical advertisement method for providing advertisements in a blank space on a map in accordance with user information in cooperation with a portal according to an embodiment of the present invention. Referring to FIG.

The method shown in FIG. 4 is a method in which the geographical advertisement system 1000 of the present invention cooperates with a portal site 30 that provides a map search service to a user who is a member of a portal site, To provide a service to the user.

The service method shown in FIG. 4 is the same as the service method described with reference to FIG. 3, except that user information as a portal member is used through the portal site 30.

5 is a diagram illustrating a process of contracting an advertiser with a geographic advertisement service according to an embodiment of the present invention.

In accordance with the user information of the present invention, among the geographical advertisement methods for providing advertisements in a blank space on the map, the geographical advertisement system 1000 performs a geographical information service contract with the advertiser 20 to provide advertisements to the vacant space on the map, The process of storing the advertisement of the advertisement is as follows.

When a plurality of advertisers 21 and 22 subscribe to a geographical advertisement service providing advertisements in a vacant space on the map corresponding to the user information of the present invention, And receives advertiser information (step S210).

In step S220, the geographical advertisement system 1000 analyzes the advertiser information to find information on the location of the advertiser, the advertisement area in which the advertisement is to be displayed, the advertisement budget, and the person to be advertised.

Thereafter, the advertisers select an optimal advertisement space (empty space on the map) that meets a desired condition, select the advertisement space as a recommended advertisement space, and match the advertiser with the advertiser in step S230.

Thereafter, information on the recommended advertisement space is provided to the matched advertisers 21 and 22 (S240).

Here, the information provided to each advertiser is information on the position of the recommended advertisement space, advertisement cost, information (age, age, income level, etc.) of the surrounding users.

Thereafter, an auction for the recommended advertisement space is performed on the advertisers 21 and 22 desiring the recommended advertisement space (operation S250).

Thereafter, in step S260, the advertiser 21 and 22 who have won the auction and the geographical advertisement service contract in which the advertisement is provided in the empty space on the map in accordance with the user information are performed.

After the advertisements 21 and 22 have received advertisements (step S270) and store them (step S280), as described in FIGS. 3 and 4, And provides the desired advertisement to the users corresponding to the advertisement target.

FIG. 6 is a diagram illustrating an additional configuration of a geographical advertisement system for providing advertisements in a blank space according to an embodiment of the present invention.

The additional configuration unit of the geographical advertisement system that provides the advertisement in the blank space according to the user information may further include the advertisement request information management unit 100, the advertisement position automatic matching unit 200, and the advertisement exposure unit 300 have.

The advertisement request information management means 100 registers the advertisement content received from the client (advertiser) and the basic information of the advertisement target company, manages the advertisement fee to be paid according to the charging policy, The exposure sequence and the priority are managed so that the advertisement is not simultaneously exposed in the region, and the advertisement advertisement target information requested by the advertisement exposure means 300 is searched and provided through the advertisement position automatic matching means 200 described below.

If ads are simultaneously exposed on the same location on the map or in adjacent areas, visibility and ad effectiveness may be reduced. If multiple ad requests are received from adjacent areas, manage exposure sequences and priorities so that they are sequentially displayed at regular intervals There is a number.

Of course, the time interval may be set differently according to the advertisement cost paid by the advertisement client.

Referring to FIG. 6, the client of the advertisement accesses the advertisement request information management unit 100 online, and receives advertisement information of the advertisement client, location information of the advertisement company, advertisement product category, keyword, advertisement copy phrase, You can upload duration and rating.

Specifically, the advertisement request information management unit 100 includes an advertisement request management unit 110, a billing management unit 120, an advertisement exposure control unit 130, and a business evaluation management unit 140.

The advertisement order management unit 110 registers the advertisement contents received from the advertisement client, basic information of the advertisement target company, and the like. The advertisement request management unit 110 generates and manages the history information of the advertisement for future management.

The billing management unit 120 calculates and processes the advertisement fee to be paid according to the classification and billing policy of the advertisement. The billing policy will be rationalized in consideration of the number of advertisement characters, the image of the marker, the size of the desired advertisement, and the exposure time.

The advertisement exposure control unit 130 manages the exposure sequence and the priority so that the advertisement is not simultaneously exposed to the same location or adjacent area based on the exposure position information of the advertisement generated from the advertisement position automatic matching means 200, The advertisement position information requested by the exposure means 300 is searched through the advertisement position automatic matching means 200 and provided.

The advertisement exposure control unit 130 may generate a plurality of advertisements based on the exposure position information of the advertisement generated from the advertisement position automatic matching unit 200, For example, within a radius of 70 meters, for example, the exposure sequences and priorities are managed so that the ads are alternately exposed one after the other.

Specifically, the advertisement exposure control unit 130 can manage the exposure sequence and the priority so that the same kind of advertisement is not simultaneously exposed to the same location or adjacent area based on the exposure position information of the advertisement.

For example, if two different pizzeria advertisements are received within a radius of 70m, or if a pizzeria shop and a chicken shop are received within a radius of 70m, the advertiser is not exposed to the map user at the same time, The advertisement of the same type can be prevented from being exposed at the same time, and the advertisement can be controlled to be exposed at regular intervals.

In addition, the advertisement exposure control unit 130 allocates the exposure sequence of each advertisement in a short time interval as the number of ads arranged in the same location or in the adjacent area is increased, based on the exposure position information of the advertisement, The exposure sequence of the advertisement can be assigned at a long time interval.

For example, in commercial areas, there are many advertising target companies rather than residential areas. In the commercial area, as the number of advertisements placed in the same location or in the adjacent area increases, the exposure sequence of each advertisement is allocated in a short time interval so as to be rapidly circulated.

Of course, in this case, it is also possible to adjust the exposure time according to the advertising cost paid. In an area where the number of ads is relatively small, the exposure sequence of each advertisement may be allocated at a long time interval.

The company evaluation management unit 140 manages the ratings and opinions evaluated by the user through the advertisement exposure means 300 and generates and manages logs by collecting the clicks, the number of times of movement of the sites, and the user information.

The advertisement position automatic matching means 200 receives an image to be used as an advertisement to be advertised and a marker registered by the advertisement client (advertiser) from the advertisement request information management means 100, calculates an advertisement size to be occupied on the map, Searches for an empty place on the map that can be accommodated to find the spatial information, and selects and arranges optimal spatial information for arranging the advertisement phrase and the marker among the found spatial information.

Referring to FIG. 6, the advertisement client has requested pizza hut advertisement, the advertisement phrase is "30% sale on pizza hut every Wednesday", and the pizza image is registered as the marker image in the advertisement request information management means 100, And is exposed on the map viewed by the user through the means 300.

An empty place on the map may be a square, such as a road, a park, a building, or the like. It would be desirable to advertise pizza huts in empty spaces such as roads, parks, and buildings, but to advertise them at a short distance from the location on the map.

Referring to FIG. 6, a pizza hut is advertised in a large area of a park marked in green, and the location of the advertisement target company is indicated by an arrow.

Specifically, the advertisement position automatic matching unit 200 may include an expression space search unit 210, an advertisement position space extraction unit 220, a dynamic style generation unit 230, and an advertisement space matching adjustment unit 240.

The display space search unit 210 receives an image to be used as a phrase and a marker to be advertised from the advertisement request information management unit 100, calculates a size of the advertisement, and displays an empty space in the map empty place) to find spatial information.

For example, an advertisement for "Pizza Hut 30% Sale every Wednesday" and an image to be used as a marker are received, and the size of the advertisement is calculated, and an empty space capable of accommodating the calculated size is searched to find the spatial information.

The display space searching unit 210 is a map display unit that extends the distance from the location of the advertisement target company in each layer of the road, park, and building overlapping on the map at regular intervals, Search space.

The map that the user sees is constructed and displayed by overlapping layers such as roads, parks, and buildings. In each layer within the map, the address of the target company of the advertisement is expanded in units of 100m, 300m, 500m, 700m, and 1000m And retrieve spatial information that can accommodate the calculated size of the ad.

The display space searching unit 210 selects a plurality of spatial graphics from the searched empty space on the map in the order of the shape of the graphic close to the rectangle and the shortest distance from the position of the advertisement target company.

There are several pieces of spatial information retrieved. Of these, the shape of the figure is approximate to a rectangle, and the figure having the shortest distance from the position of the advertisement target company is found. You can choose from 1 to 5 positions. Of course, this is merely an example, and you can select more ranks.

The advertisement position space extracting unit 220 obtains the center of gravity of the graphic object in order to insert the advertisement copy into the graphic object with the space graphic found in the display space searching unit 210 and extracts the major and minor axes based on the center of gravity. If the center of gravity is located outside the space figure, move it to the inside of the figure and center it. The optimal spatial shape is selected in consideration of the ratio of the major axis to the minor axis, the number of characters in the advertisement text, and the marker image, and the advertisement text and the marker image are arranged in the selected space graphic.

The advertisement position space extracting unit 220 arranges the advertisement texts in units of words so that the advertisement text does not deviate from the outline line of the space graphic and the words are not faded and automatically arranges the marker image after the advertisement text according to the shape of the space graphic.

According to the scale of the map, the enlarged image is displayed by the advertisement text and the marker, and when the user views the map widely, the image of the marker is displayed when the size of the space becomes smaller.

The dynamic style generation unit 230 generates a style for displaying an advertisement for each scale according to the enlargement and reduction of the map according to the layout generated by the advertisement position space extraction unit 220, as an XML style document (SLD). Create a style for each line of the phrase.

The advertisement space matching adjustment unit 240 confirms the final result generated through the expression space search unit 210, the advertisement position space extraction unit 220 and the dynamic style generation unit 230 by the system administrator, Position, and the position of the marker image are corrected so that the automatic matching of the advertisement space is completed.

That is, the system manager confirms the placement and position of the advertisement through the advertisement space matching adjustment unit 240, and finally adjusts the advertisement space and size when the modification is necessary.

The advertisement exposure means 300 requests the advertisement request information management means 100 to display an advertisement that can be exposed in the map area currently viewed by the user, and when receiving the advertisement, the advertisement exposure means 300 renders the advertisement on the map according to the map scale.

The advertisement exposure unit 300 includes a map control unit 310, an advertisement display unit 320, a visitor information management unit 330, and a user evaluation management unit 340.

The map control unit 310 receives a mouse movement, a click, or a touch event of a user using a library that controls the basic operation of the map when enlarging, reducing, or moving the map, and controls the map.

The advertisement display unit 320 requests the advertisement request information management unit 100 to display an advertisement that can be exposed within the map area that the user is currently viewing and the advertisement request information management unit 100 transmits the advertisement position automatic matching unit 200 ), The advertisement is rendered on the map according to the map scale based on the generated style.

Referring to FIG. 6, the advertisement display unit 320 may position the mouse on the advertisement to accurately indicate the location of the advertisement target company, or indicate the location of the advertisement target company by arrows when the advertisement is clicked or touched.

In addition, the marker can be blinked for a predetermined period of time to improve the visibility of the user.

The visitor information management unit 330 manages information such as the location, sex, and age of the user connected to the advertisement exposure means 300. The information is based on information at the time of membership registration, and is managed in the local storage of the browser. When the member information is changed, the information stored in the local storage is updated and managed.

The user evaluation management unit 340 is responsible for checking the evaluation of the advertisement product and the advertiser, and registering the evaluation content and the rating point. The evaluation content is transmitted to the business evaluation management unit 140 of the advertisement request information management means 100 and accumulated as advertisement system and business management information.

Recently, various services are being developed based on spatial information, and there are various empty places on the map.

The present invention maximizes the advertisement effect by exposing the information by an intuitive and different method than the existing user search using the empty place or the indirect exposure method using the small image marker and text, The matching system automatically matches the optimal position for the advertisement to expose the information to the user more quickly and effectively.

Although the present invention has been described in detail with reference to the preferred embodiments thereof, those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims. It is to be understood that the embodiments are to be considered in all respects as illustrative and not restrictive.

The scope of the present invention is defined by the appended claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents are included in the scope of the present invention. .

10: users 11, 12, 13: user terminal
20, 21, 22, 23: Advertiser 100: Ad request information management means
110: Ad request management unit 120:
130: advertisement exposure control section 140: business evaluation management section
200: Ad position automatic matching means 210: Expression space search unit
220: Ad position space extracting unit 230: Dynamic style generating unit
240: Ad space matching adjustment unit 300: Ad exposure means
310: map control unit 320: advertisement display unit
330: visitor information management unit 340: user evaluation management unit
1000: Geographic advertising system 1100: Geographic advertising system
1200: Advertiser information analysis unit 1300: Ad space recommendation unit
1400: auction processing part 1500: advertisement processing part
1600: user information input unit 1700: user information analysis unit
1800: map search position determination unit 1900:
2000: DB

Claims (15)

When terminals of a plurality of users simultaneously access the map search service and simultaneously search for a map of the same area, advertisements of different advertisers are displayed in the same empty space on the map displayed on each user terminal A geographical advertisement system for providing advertisements in a vacant space on a map corresponding to user information for displaying different advertisements of one advertiser according to respective user information,
An advertiser information input unit;
An advertiser information analyzer for analyzing the advertiser information;
An advertisement space recommendation unit for searching for and displaying a map advertisement space corresponding to the information of the advertiser;
An advertisement space auction processing unit for auctioning the advertisement space when a plurality of advertisers desiring the advertisement space exist;
An advertisement processing unit for performing advertisement processing of the advertisement space corresponding to the advertisement space and information of the advertiser winning the auction, the advertisement processing unit comprising: a) an advertisement sale for a vacant space so that a company can perform an exclusive advertisement, or b ) Sells advertisements so that multiple companies can advertise in the same space, or c) sells advertisements so that the same advertiser can advertise in the same space and at the same time in the same space;
A user information input unit for inputting user information from a user joining as a member, and the user information may be directly input to a user joining a membership in the geographic advertisement system, or in case of affiliation with a portal providing a map search service, Information from one user may be used;
A user information analyzer for analyzing the information of the user;
A map retrieval position determination unit for determining a map position to be searched when the user uses the map retrieval service;
An advertisement providing unit for displaying an advertisement of the advertiser corresponding to the user information in an empty space on a map of a map location searched by the user; And
And a DB storing the user information, the advertiser information, and the advertisement of the advertiser,
The auction processing unit
When a plurality of bidders are provided for an advertisement space, one advertisement space is sold to one advertiser, one advertisement space is sold to a plurality of advertisers,
The advertisement processing unit may display a screen of a terminal used by a user who is currently searching for a map in the same advertisement space corresponding to a user desired by each advertiser when a plurality of advertisers are sold in the advertisement space, And when the user clicks the advertisement displayed in the advertisement space, the user is connected to the site of the advertiser providing the advertisement,
When a plurality of user terminals simultaneously search for a map of the same area, advertisements of different advertisers are displayed differently in the same advertisement space according to respective user information in the same empty space on the map displayed on each user terminal,
Wherein the advertisement processing unit analyzes the user information when a plurality of user terminals simultaneously search for a map of the same area in the case of c) in which a plurality of advertisements are distributed by one advertiser to the advertisement space, (A) and B (F) users view the map around a specific area at the same time as their own terminals, by displaying the different advertisement of the advertiser in the same advertisement space differently, S, an advertisement of the same advertiser is displayed in both S and A in the case of a), and in the case of b), the advertiser specifies a desired advertisement object, When the service is used, it is determined whether the advertiser is a desired target, and the advertisement of the corresponding advertiser is displayed in the S space according to the target person, In the case of c) above, the advertisement of the men's products of the same company that men are interested in is displayed to A, and the advertisement of women's products of the same company which women are interested in is displayed to B,
The advertiser information includes information on an advertiser's business location, information on a person to be advertised, required advertisement cost, advertisement display time and duration,
Wherein the advertiser information analyzing unit obtains information on a person to be advertised and an advertisement space desired by the advertiser,
Wherein the advertisement space recommendation unit selects an advertisement space requested by the advertiser based on a distance and an advertisement cost around an empty space where an advertisement is to be displayed on a map,
The user information is information on the age, sex, occupation, and area of the user,
Wherein the user information analyzing unit analyzes the information of the user to determine whether the advertiser corresponds to a desired advertisement target, classifies the user into a classification scheme of a target person desired by the advertiser,
The map search position determination unit determines a map area that the user currently using the map service is searching for, determines whether an advertisement space exists in the map area,
Wherein the advertisement providing unit displays an advertisement corresponding to a desired advertisement object of the advertiser in the advertisement space when the advertisement space exists in the map area currently searched by the user,
According to the present invention, a geographical advertisement system for providing advertisements in a vacant space on a map,
The advertisement contents received from the advertiser and the basic information of the advertisement target company are registered, the advertisement fee to be paid according to the charging policy is managed, and the exposure sequence and priority are set so that the advertisement is not simultaneously exposed on the same place Advertisement order information management means for searching for the advertisement advertisement target information requested by the following advertisement exposure means by means of the following automatic location matching means;
Receives an image to be used as an advertisement to be advertised and markers registered by the advertiser, calculates an advertisement size to be occupied on the map, searches an empty place on the map that can accommodate the calculated size, An advertisement location automatic matching means for locating spatial information and selecting and arranging optimal spatial information for arranging the advertisement text and the marker among the found spatial information; And
Further comprising advertisement exposure means for requesting the advertisement request information management means for an advertisement that can be exposed in the map area currently viewed by the user and rendering the advertisement on the map in accordance with the map scale upon receipt thereof,
Wherein the advertisement position automatic matching means comprises:
Receiving an image to be used as a phrase and a marker to be advertised from the advertisement request information management means, calculating the size of the advertisement, searching for an empty place in the map that can accommodate the calculated size, A space searching unit;
An advertisement space and a marker image in which an advertisement text and a marker image are arranged in the selected space graphic by selecting an optimal space graphic in consideration of the ratio of the long and short diameters, the number of characters of the advertisement text, and the marker image, An extraction unit; And
And a dynamic style generator for generating a style for displaying an advertisement for each scale according to the enlargement and reduction of the map according to the arrangement created by the advertisement position space extracting unit,
The display space searching unit
A space in the map that can accommodate the calculated size is searched for by extending the distance from the position of the advertisement target company in each layer of the road, park, and building overlapping on the map at intervals of 100 m, A plurality of spatial figures are selected from the empty space in the order of the shape of the figure close to the rectangle and the shortest distance from the position of the advertisement target company,
The advertisement location space extracting unit extracts,
The center of gravity of the graphic object is searched to insert the advertisement copy in the graphic object with the space graphic found in the display space searching unit, and the long and middle radius scales are extracted based on the center of gravity. If the center of gravity is located outside the spatial graphic object, The marker image is placed after the advertisement text, and the marker image is arranged after the advertisement text, and the marker image is arranged after the advertisement text, so that the advertisement text does not deviate from the outline line of the space figure,
Wherein the advertisement request information management means comprises:
An advertisement order management unit for registering the advertisement contents received from the advertisement client and the basic information of the advertisement target company;
An accounting management unit for calculating and processing the advertisement fee to be paid according to the advertisement classification and charging policy; And
Managing an exposure sequence and a priority order so that advertisements are not simultaneously exposed in the same location or in an adjacent area based on the exposure position information of the advertisement generated from the advertisement position automatic matching means, And an advertisement exposure control unit for searching through the advertisement position automatic matching unit,
The advertisement exposure control unit,
The exposure sequence and the priority are managed so that the same kind of advertisement is not simultaneously exposed to the same location or the adjacent area based on the exposure position information of the advertisement so that the same kind of advertisement is simultaneously exposed to the map user within a certain radius, In addition to preventing ads of the same type from being exposed at the same time by inserting an advertisement of a business type,
Wherein the advertisement position automatic matching means comprises:
The administrator confirms the final result generated through the above-described display space searching unit, the advertisement position space extracting unit and the dynamic style generating unit, and adjusts the position and size of the advertisement text and the marker image to finally complete the automatic matching of the advertisement position And an advertisement space matching adjustment unit,
Wherein the advertisement exposing means comprises:
A map control unit for receiving a mouse movement or a click or a touch event of a user by using a library for controlling a basic operation of the map when the map is enlarged, reduced, or moved; And
The advertisement request information management means requests the advertisement request information management means for an advertisement that can be exposed in the map area that the user is currently viewing and delivers a style for displaying the advertisement created through the automatic location matching means, And an advertisement display unit rendering the advertisement on the map in accordance with the map scale based on the style,
The advertisement display unit displays,
A mouse is positioned on the advertisement in order to accurately indicate the position of the advertisement target company, or when the advertisement is clicked or touched, the arrow indicates the position of the advertisement target company. In accordance with the user information, Provide geographic advertising system. delete delete delete delete delete delete delete delete delete delete delete delete delete delete

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