CN102163311A - Advertisement displaying and spreading method applied in internet - Google Patents
Advertisement displaying and spreading method applied in internet Download PDFInfo
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- CN102163311A CN102163311A CN2010105217628A CN201010521762A CN102163311A CN 102163311 A CN102163311 A CN 102163311A CN 2010105217628 A CN2010105217628 A CN 2010105217628A CN 201010521762 A CN201010521762 A CN 201010521762A CN 102163311 A CN102163311 A CN 102163311A
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Abstract
The invention relates to an advertisement displaying and spreading method applied in internet, and the method is used for spreading an advertisement based on public praise of a user and the income of the user so as to achieve an advertiser purpose that the advertisement can be widely recognized in a population. Compared with the method used by the existing internet method, the method provided by the invention is characterized in that a way of providing the advertisement to the advertiser while charging the advertiser is abandoned, and a way of firstly providing the advertisement to the advertiser and then charging a commission according to the achieved effect is provided. In the method provided by the invention, a method that the existing advertisement content is displayed by embedding orthodox content is abandoned, and further a brand-new advertiser advertisement interface for marking the price for the advertisement is provided, thus, merchants, platforms and consumers can make profits together.
Description
Technical field
The present invention designs the methods of exhibiting of internet advertisement system, by this method, especially can allow the audient of advertisement obtain corresponding income in touching the process of advertisement.
Background technology
Internet advertising is the pith that the Issues and Crucial Practices of Contemporary Enterprises propaganda is promoted oneself, by face input advertisement on the internet, not only can allow advertiser can obtain exposure and popularity, has also expedited the emergence of the advertisement industry of an internet simultaneously.
Existing Internet advertising mainly contains dual mode: a kind ofly provide displaying, by the paying of displayings degree; After another kind provides displaying, by showing that the back is that the income that advertiser brought is paid.
First kind of advertising birth time is the longest, and usable range is also the widest, but because this kind advertisement is to wait according to advertisement bit position, time to pay, so advertising effect can't accurately be learnt.
Second kind of advertising is because charge by the resulting income of advertisement according to advertiser, effectively solved the shortcoming that first kind of advertisement can't prepare to obtain advertising results, but the displaying process of this kind advertisement and first kind are similar, so can't be in the process that advertisement is showed, for the commercial audience of advertisement brings direct income.Only be to have made a situation that advertiser, advertising media both sides make a profit.
Summary of the invention
The objective of the invention is at the existing defective of existing advertising, provide a kind of except allowing advertiser's acquisition exposure and popularity, advertising media obtain the income, can also allow the audient of advertisement,, obtain the method for income by browse advertisements.
To achieve these goals, this method provides brand-new ad system, comprises with the lower part:
1, advertiser: go for the businessman of exposure or popularity or individual etc.
2, advertising media: the media that conditions such as display location and time can be provided for advertisement.
3, commercial audience: advertiser wants to reach the popularity target group.
4, ad content: advertiser wants the product of expressing or service etc.
5, advertising rates: the audient when browsing this advertisement the income that can obtain.
6, advertisement commission: advertising media is given the audient with advertisement delivery, or the audient gives the another one audient with this advertisement delivery, the income section that can obtain from audient's income of transmitting of quilt.
7, advertisement condition, browse this advertisement must reach, such as audient's personnel identity, the advertisement page residence time, advertisement page specified action etc.
Description of drawings
Fig. 1 is the simplest one-piece construction figure of advertisement
Fig. 2 is the diffusion assigning process figure of advertisement and income
Fig. 3 is the process flow diagram of advertiser's releasing advertisements
Fig. 4 is the process flow diagram that commercial audience obtains income
Fig. 5 is the process flow diagram of advertising media managing advertisement
Embodiment
As shown in Figure 1, be applied to the method that Internet advertising is showed and promoted, it mainly comprises three part interests participants, advertiser, advertising media, commercial audience.Advertiser is according to self condition and the required purpose that reaches, set an ad content, commercial audience is seen this ad content by advertising media, and according to advertiser's desired condition execution reading advertisement, advertiser promptly must be to the commercial audience defrayment, in this step, advertising media is without any income.Commercial audience has obtained after the income by execution reading advertisement, and advertising media is divided the current operating expense of commission as oneself from middle extraction unit.
In the method that is applied to the Internet advertising displaying and promotes, for commercial audience, commercial audience is read advertisement by carrying out, and one side has obtained also can obtain the income that advertiser provides on the other hand relevant for gray useful information; For advertisement advertiser, because commercial audience all carried out strict authentication, so the degree of accuracy of advertisement improves greatly, advertising effect also improves greatly; For advertising media,, equally also obtained income by extracting the mode of commission.
As shown in Figure 2, be applied to the method that Internet advertising is showed and promoted, between commercial audience and advertising media, commercial audience and the commercial audience, all can obtain income by the mode of commission, commercial audience A carries out the advertisement that advertiser provided by reading, can obtain income, commercial audience A is by sharing this advertisement with commercial audience B, commercial audience B can obtain income, and this moment, commercial audience A can also extract the income of commission as oneself in the middle of commercial audience B obtains to take in, by that analogy.Advertising media obtains income by the mode of thinking all commercial audiences extraction commissions.
Be applied to the method that Internet advertising is showed and promoted, advertisement is promoted by constantly sharing constantly between the commercial audience, allowing information such as gray product or service in the crowd, constantly obtain to allow all watch the commercial audience of advertisement all to obtain income simultaneously outside the popularity.
As shown in Figure 3, be applied to the method that Internet advertising is showed and promoted, the flow process of its ad distribution is:
The first step: Website login.In this step, the authentication that advertising media is correlated with for advertiser, qualification evaluation etc.
Second step: fill in advertising message.In this step, the advertisement that advertiser will own required displaying is put in order, allows the pleasing advertisement of people most so that show one to the client.
The 3rd step: fill in the advertisement execution condition.In this step, advertiser can set commercial audience and obtain the step that income institute must carry out, as, stopped 30 seconds at the advertisement interface, perhaps advertisement is shared with above the friend more than 10 etc.
The 4th step: set audient's income price.In this step, if need setting commercial audience, advertiser carries out and reads the expense that institute must pay commercial audience after the advertisement according to the desired condition of advertiser, in this step, advertising media can be carried out an interval setting to price.
The 5th step: payment advertising budget funds.In this step, advertiser need carry out budget with self desired target number that reaches, and to the funds of advertising media payment institute budget, income that each commercial audience obtains will directly be paid commercial audience by advertising media then.
The 6th step: enter advertisement and show flow process.
As shown in Figure 4, use the method for showing and promoting with Internet advertising, the flow process that commercial audience obtains income is:
The first step: login advertising media registered members.In this step, commercial audience is registered on the website of advertising media as requested.
Second step: upload related data and carry out the identity audit.In this step, the proof that commercial audience supplies relevant data and is correlated with for the identity of oneself to advertising media is authenticated by the data of advertising media to this member, and each nature person can only authenticate by a membership.
The 3rd step: carry out the reading advertisement according to condition.In this step, commercial audience must reach the condition of advertiser's defined, rests on the time that this advertisement interface reaches appointment, perhaps after reading this advertisement, this advertisement link be shared the good friend who specifies number.
The 4th step: obtain the income that advertisement advertiser provides.In this step, advertising media with the budgetary resources of advertiser payment as requested transfer portion give commercial audience.
The 5th step: the commission of the people's profit that puts it over.In this step, the philtrum that commercial audience is shared, someone will by reading and carry out advertisement sharing of this commercial audience, can also obtain income equally, and this moment, the new income that commercial audience obtained has part and will pay the front commercial audience that is shared with own ad content.
The 6th step: payment network media commission.In this step, commercial audience has obtained after the income, and the part income will be paid advertising media, as the income of advertising media.
The 7th step: final fund is withdrawn deposit.The fund of this moment all has been the private property of commercial audience, can be by the advertising media work of withdrawing deposit, with the bank account of the transfer of funds to oneself.
The 8th step: flow process finishes, enters new advertisement.
As shown in Figure 5, be applied to the method that Internet advertising is showed and promoted, the role flow process of advertising media is:
The first step: advertiser's qualification authentication.In this step, the condition of the prerequisite various industry and commerce of advertising media audit advertiser, policy aspect.
Second step: ad content, advertisement condition, advertising rates audit.In this step, advertising media is supervised for the information that advertiser provides, and must not there be false content the ad content aspect, must not violate state's laws etc.; Advertisement condition aspect, condition setting must be fair and sensible, and the condition that can't realize must not be set; The advertising rates aspect is provided with lowest price, the interests of protection commercial audience
The 3rd step: advertiser's budget fund management.In this step, the budget fund that advertiser provides carries out trustship by advertising media
The 4th step: the payment of commercial audience income, soft dollars self commission are extracted.In this step, advertising media is responsible for clearing, distributing for all payment fundings, soft dollars.
The 5th step: the commercial audience transfer of funds.In this step, advertising media is responsible for that the fund of commercial audience is withdrawn deposit, payment etc.
The 6th step: flow process finishes.
Claims (5)
1. one kind is applied to the method that Internet advertising is showed and promoted, and comprising: advertiser, advertising media, commercial audience, ad content, advertising rates, advertisement commission, advertisement condition.Advertising method in the past, advertising expenditure is paid advertising media by advertiser, by media advertisement is showed commercial audience again, and the method that is applied to the Internet advertising displaying and promotes, advertising expenditure is given commercial audience by advertiser's direct payment, extracts the day-to-day operations that commission is kept advertising media by advertising media from commercial audience again.
2. according to claims 1, be applied to the method that Internet advertising is showed and promoted, its advertising expenditure direct payment is given commercial audience, and commercial audience can obtain income by reading gray advertisement.
3. according to claim 1, be applied to the method that Internet advertising is showed and promoted, advertising media does not obtain income by gray advertising fee, just obtains income by the commission of extracting income that commercial audience obtains.
4. according to right 1, as to be applied to that Internet advertising is showed and to promote method comprises the advertisement condition, the advertisement condition can be provided with commercial audience when reading advertisement must stop time, share advertisement the number that must reach.
5. according to claims 1, as to be applied to that Internet advertising is showed and to promote method comprises advertising rates, and this price is the income that commercial audience is obtained after according to the performed reading advertisement of the desired condition of advertiser.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105217628A CN102163311A (en) | 2010-10-27 | 2010-10-27 | Advertisement displaying and spreading method applied in internet |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105217628A CN102163311A (en) | 2010-10-27 | 2010-10-27 | Advertisement displaying and spreading method applied in internet |
Publications (1)
| Publication Number | Publication Date |
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| CN102163311A true CN102163311A (en) | 2011-08-24 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2010105217628A Pending CN102163311A (en) | 2010-10-27 | 2010-10-27 | Advertisement displaying and spreading method applied in internet |
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| CN (1) | CN102163311A (en) |
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2014067333A1 (en) * | 2012-10-29 | 2014-05-08 | 中兴通讯股份有限公司 | Application popularization method, device and system |
| CN106022811A (en) * | 2015-11-06 | 2016-10-12 | 刘翔英 | Online part-time job bidirectional popularization and management method |
| CN106462863A (en) * | 2014-04-28 | 2017-02-22 | 金培林 | Online advertisement method and system therefor |
| CN106600328A (en) * | 2016-12-15 | 2017-04-26 | 厦门百鱼电子商务有限公司 | Dissemination method of advertisement information |
| CN106934663A (en) * | 2017-05-05 | 2017-07-07 | 重庆工业职业技术学院 | The mobile advertising that a kind of user bears interest delivers business model and application method |
| CN108564412A (en) * | 2018-04-20 | 2018-09-21 | 杨晓伟 | A kind of advertisement placement method |
| CN111461765A (en) * | 2020-03-16 | 2020-07-28 | 钟荣新 | Advertisement propagation method and system based on automobile sun-shading appliance and storage medium |
| CN112950270A (en) * | 2021-03-04 | 2021-06-11 | 广东便捷神科技股份有限公司 | Video advertisement delivery system for intelligent retail management platform |
-
2010
- 2010-10-27 CN CN2010105217628A patent/CN102163311A/en active Pending
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2014067333A1 (en) * | 2012-10-29 | 2014-05-08 | 中兴通讯股份有限公司 | Application popularization method, device and system |
| CN106462863A (en) * | 2014-04-28 | 2017-02-22 | 金培林 | Online advertisement method and system therefor |
| CN106022811A (en) * | 2015-11-06 | 2016-10-12 | 刘翔英 | Online part-time job bidirectional popularization and management method |
| CN106600328A (en) * | 2016-12-15 | 2017-04-26 | 厦门百鱼电子商务有限公司 | Dissemination method of advertisement information |
| CN106934663A (en) * | 2017-05-05 | 2017-07-07 | 重庆工业职业技术学院 | The mobile advertising that a kind of user bears interest delivers business model and application method |
| CN108564412A (en) * | 2018-04-20 | 2018-09-21 | 杨晓伟 | A kind of advertisement placement method |
| CN111461765A (en) * | 2020-03-16 | 2020-07-28 | 钟荣新 | Advertisement propagation method and system based on automobile sun-shading appliance and storage medium |
| CN112950270A (en) * | 2021-03-04 | 2021-06-11 | 广东便捷神科技股份有限公司 | Video advertisement delivery system for intelligent retail management platform |
| CN112950270B (en) * | 2021-03-04 | 2023-10-24 | 广东便捷神科技股份有限公司 | Video advertisement delivery system for intelligent retail management platform |
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Application publication date: 20110824 |