TWI603274B - System and method for conducting affiliate marketing into physical store - Google Patents

System and method for conducting affiliate marketing into physical store Download PDF

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TWI603274B
TWI603274B TW101141787A TW101141787A TWI603274B TW I603274 B TWI603274 B TW I603274B TW 101141787 A TW101141787 A TW 101141787A TW 101141787 A TW101141787 A TW 101141787A TW I603274 B TWI603274 B TW I603274B
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coupon
consumer
publisher
information
receipt
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TW201419190A (en
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康仲嘉
陳建任
曾和枝
黎和欣
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財團法人工業技術研究院
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導入聯盟行銷於實體店面的系統及方法 System and method for importing affiliate marketing in physical storefront

本揭露係關於一種導入聯盟行銷於實體店面的系統及方法。 The disclosure relates to a system and method for importing affiliate marketing in a physical storefront.

聯盟行銷(Affiliate Marketing)是一種近幾年來在國內外極流行的網路行銷模式。一般由聯盟行銷服務業者所提供的廣告分潤模式有兩種,按點擊付費(Pay per click,PPC)以及按行為付費(Pay per action,PPA)。網路商店經營者將商品的行銷以及廣告外包給聯盟行銷服務業者,而服務提供業者再將商品的行銷與廣告外包給部落客或網友,部落客或網友只需用心經營自己的部落格或社群網站,定時或不定時於網路上發表廣告、試用文、推薦文,並提供網路購物超連結(Hyperlink),吸引其他網友或部落格粉絲經由前述連結前往網路商城購物,相關的交易記錄就會由聯盟行銷服務業者設置的服務平台統計下來,供日後依照廣告發佈者所促成的交易量或交易筆數向網路商店收取廣告佣金。 Affiliate Marketing is a popular online marketing model at home and abroad in recent years. There are two types of advertising distribution modes generally provided by affiliate marketing service providers, Pay per click (PPC) and Pay per action (PPA). Online store operators outsource merchandising and advertising to affiliate marketing service providers, and service providers then outsource merchandising and advertising to bloggers or netizens. Blogs or netizens only need to manage their own blogs or clubs. Group websites, regularly or irregularly, publish advertisements, trial articles, and recommended texts on the Internet, and provide online shopping hyperlinks (Hyperlink) to attract other netizens or bloggers to go to the online shopping mall through the aforementioned links, related transaction records. It will be counted by the service platform set up by the affiliate marketing service provider, and will be charged to the online store for advertising commissions in the future according to the volume of transactions or the number of transactions contributed by the advertiser.

按點擊付費屬於一種傳統的分潤模式。廣告發佈者僅需在網路上發佈廣告連結,當有網友被廣告吸引而點擊廣告連結時,廣告發佈者就可以分潤。而,按行為付費則是有實際的交易產生後,廣告發 佈者才可以分潤,廣告發佈者需較積極使用各種廣告行銷手法,如張貼試用文、推薦文、或是植入性行銷等,來促成網友透過網站中的連結至網路商店消費。 Pay-per-click is a traditional way of sharing. Advertisers only need to post ad links on the web. When a user is attracted by an ad and clicks on an ad link, the advertiser can split it. However, the payment by behavior is that after the actual transaction is generated, the advertisement is issued. Publishers can be diversified, and advertisers need to actively use various advertising marketing techniques, such as posting trial texts, recommendation texts, or implantable marketing, to facilitate users to use the links in the website to consume online stores.

以國內最大的聯盟行銷服務業者通路王(i-Channels)為例,合作的網路商店包含博客來、7-11網購、華泰旅遊、四方通行等上百家囊括各類商品的知名網路購物通路。通路王所架設的平台提供部落客100萬種以上商品的廣告連結內嵌至自己經營的網站中、超過1萬種商品試用活動、最高可讓部落客抽取50%的佣金,每月分潤超過10萬元的網友或部落客大有人在,可說是商機無限。 For example, i-Channels, the largest affiliate marketing service provider in China, cooperates with online shopping malls including blogs, 7-11 online shopping, Huatai tourism, and Sifangtong. path. The platform set up by Kingway provides more than 1 million kinds of merchandise for bloggers to be embedded in their own websites, more than 10,000 kinds of product trial activities, and up to 50% commission for bloggers. 100,000 yuan of netizens or bloggers are mostly there, it can be said that business opportunities are unlimited.

然而,不論按點擊付費或按行為付費的佣金收取方式,均需要有一個由聯盟行銷服務業者架設的一平台來進行點擊記錄或交易記錄,故目前聯盟行銷仍鎖定在網路交易這片市場上。隨著科技進步與行動運算的普及,廣大的網友已不再只有坐在電腦前才可以瀏覽網際網路。而是,網友只要一個擁有可連上網的行動裝置,如iPhone、或iPad、平板電腦或智慧型手機,就可以坐在捷運或公車上瀏覽社群網路,隨時隨地追蹤朋友或部落客所發佈的任何訊息,並可能因為此發佈消息引起興趣,而在移動 過程中,在路邊的店家就完成了消費行為,而不是在網路商店中進行購物行為。 However, regardless of whether the pay-per-click or pay-per-action commission collection method requires a platform set up by the affiliate marketing service provider to perform click recording or transaction records, the current alliance marketing is still locked in the online trading market. . With the advancement of science and technology and the popularity of mobile computing, the vast majority of netizens no longer have to sit in front of a computer to browse the Internet. Instead, users can browse the social network on the MRT or bus as long as they have a mobile device that can connect to the Internet, such as an iPhone, or an iPad, a tablet or a smart phone, and track friends or blogs anytime, anywhere. Any message posted, and may be interested in this posting, but on the move In the process, the store on the roadside completed the consumer behavior, rather than shopping in the online store.

本揭露的實施例可提供一種導入聯盟行銷於實體店面的系統及方法。 Embodiments of the present disclosure may provide a system and method for importing affiliate marketing to a physical storefront.

在一實施例中,本揭露係關於一種導入聯盟行銷於實體店面的系統。此系統包含一伺服器端以及至少一使用者端,伺服器端與該一使用者端以一網際網路連線。伺服器端更包括一優惠券(coupon)產生單元,產生一優惠券與一消費收據;一優惠券資料庫,儲存該優惠券的一啟用資訊與該消費收據的一使用資訊;一使用者資料庫,儲存一發佈者、一店家、及一消費者的身分資訊與一分潤資訊;以及一清算單元,依據儲存於該優惠券資料庫的該啟用資訊與該使用資訊,計算該發佈者、該店家、及該消費者的個別之該分潤。使用者端更包括一優惠券啟用單元,解碼該優惠券,並將該優惠券的啟用資訊記錄於優惠券資料庫;以及一優惠券使用單元,解碼該消費收據,並將該消費收據的使用資訊記錄於優惠券資料庫。 In one embodiment, the disclosure is directed to a system for importing affiliate marketing to a physical storefront. The system includes a server end and at least one user end, and the server end is connected to the user end by an internet connection. The server further includes a coupon generating unit for generating a coupon and a consumer receipt; a coupon database storing an activation information of the coupon and a usage information of the consumer receipt; a user profile a library that stores identity information and a distribution information of a publisher, a store, and a consumer; and a clearing unit that calculates the publisher based on the activation information stored in the coupon database and the usage information, The store and the individual of the consumer should be separated. The user end further includes a coupon enabling unit, decoding the coupon, and recording the activation information of the coupon in the coupon database; and a coupon using unit, decoding the consumer receipt, and using the consumption receipt Information is recorded in the coupon database.

在另一實例中,本揭露係關於一種導入聯盟行銷於實體店面的方法,此方法包含:產生至少一優惠券與至少一消費收據;記錄該優惠券的一啟用資訊;記錄該消費收據 的一使用資訊;以一分潤架構發佈一另一優惠券;以及,根據該啟用資訊與該使用資訊,清算至少一分潤資訊。 In another example, the disclosure relates to a method for importing an affiliate marketing to a physical storefront, the method comprising: generating at least one coupon and at least one consumer receipt; recording an activation information of the coupon; recording the consumer receipt a usage information; a further coupon is issued in a distributed structure; and at least one information is cleared according to the activation information and the usage information.

茲配合下列圖示、實施例之詳細說明及申請專利範圍,將上述及本揭露之其他優點詳述於後。 The above and other advantages of the present disclosure will be described in detail below with reference to the following drawings, detailed description of the embodiments, and claims.

本揭露實施例提出一種導入聯盟行銷於實體店面的系統及方法,可讓部落客或網友在部落格網站或社群網站上發佈優惠券,吸引朋友使用行動裝置啟用此優惠券後,進而到實體店家消費,則店家方面只需於消費者進行消費行為時,再發放事先備妥之收據即可。 The disclosed embodiment proposes a system and method for importing affiliate marketing in a physical storefront, which allows a blogger or a netizen to post a coupon on a blog website or a social networking site, and attracts friends to use the mobile device to enable the coupon, and then to the entity. When the store consumes, the store owner only needs to issue a receipt in advance when the consumer conducts the consumer behavior.

消費者先以商品原價與店家交易,再利用手機讀取收據上的條碼或辨識碼後,將交易記錄傳送至伺服器端的後台,並同時可以選擇是否要以自己的名義發佈優惠券來參與廣告佣金分潤。最後,後台清算部份依照消費者的交易資料計算折扣資訊與優惠券發佈者的佣金分潤後,向店家收取廣告佣金,並拆帳給優惠券發佈者與退還商品折扣金額給消費者。 The consumer first trades with the store at the original price of the product, and then uses the mobile phone to read the barcode or identification code on the receipt, then transmits the transaction record to the background of the server, and at the same time, can choose whether to publish the coupon in his own name to participate in the advertisement. Commission is divided. Finally, the background clearing part calculates the discount information according to the transaction data of the consumer and the commission of the coupon issuer, collects the advertising commission from the store, and debits the coupon issuer and refunds the commodity discount amount to the consumer.

第一圖是根據本揭露的一實施例所繪示的一種導入 聯盟行銷於實體店面的系統。如第一圖所示,此系統包含一伺服器端100以及至少一使用者端(電腦程式模組)110,伺服器端100與該一使用者端110以一網際網路連線。伺服器端100更包括一優惠券產生單元101,產生一優惠券與一消費收據;一優惠券資料庫103,儲存該優惠券的一啟用資訊與該消費收據的一使用資訊;一使用者資料庫104,儲存一發佈者、一店家、及一消費者的身分資訊與一分潤資訊;以及一清算單元102,依據儲存於該優惠券資料庫104的該啟用資訊與該使用資訊,計算該發佈者、該店家、及該消費者的個別之分潤。使用者端110更包括一優惠券啟用單元111,解碼該優惠券,並將該優惠券的啟用資訊記錄於優惠券資料庫103;以及一優惠券使用單元112,解碼該消費收據,並將該消費收據的使用資訊記錄於優惠券資料庫103。 The first figure is an introduction according to an embodiment of the disclosure. The Alliance sells systems in physical storefronts. As shown in the first figure, the system includes a server end 100 and at least one user end (computer program module) 110. The server end 100 is connected to the user end 110 by an internet connection. The server end 100 further includes a coupon generating unit 101 for generating a coupon and a consumer receipt; a coupon database 103 storing an activation information of the coupon and a usage information of the consumer receipt; a user profile The library 104 stores the identity information and a distribution information of a publisher, a store, and a consumer; and a clearing unit 102 calculates the usage information according to the activation information stored in the coupon database 104 and the usage information. The publisher, the store, and the individual share of the consumer. The client 110 further includes a coupon enabling unit 111, decodes the coupon, and records the activation information of the coupon in the coupon database 103; and a coupon using unit 112, decodes the consumer receipt, and The usage information of the consumer receipt is recorded in the coupon database 103.

其中,使用者端除了上述的使用者端電腦程式模組外,尚包括具有連接網路與上網功能的一裝置。此裝置是一電腦、一手機、一平板電腦、一個人數位助理(Personal Digital Assistant,PDA)、及一上網裝置之其中之一。伺服器端除了上述的伺服器端電腦程式模組外,其裝置為一電腦、一工作站、一伺服器、及一超級電腦之其中之一。 In addition to the above-mentioned user-side computer program module, the user terminal further includes a device having a connection network and an Internet access function. The device is one of a computer, a mobile phone, a tablet computer, a Personal Digital Assistant (PDA), and an Internet device. In addition to the above-mentioned server-side computer program module, the server device is one of a computer, a workstation, a server, and a supercomputer.

其中,優惠券是一編碼過的編號字串、一條碼、一2維條碼、及一彩色條碼之其中之一。優惠券可以顯示於電 腦螢幕、電子裝置、海報及廣告單之其中之一。 The coupon is one of an encoded number string, a code, a 2-dimensional barcode, and a color barcode. Coupons can be displayed on electricity One of the brain screens, electronic devices, posters and advertisements.

消費收據是一編碼過的編號字串、一條碼、一2維條碼、及一彩色條碼之其中之一。消費收據顯示在一海報、一標示牌、一收據、以及一顯示裝置之前述顯示方式之其中之一。 The consumer receipt is one of a coded number string, a code, a 2D barcode, and a color barcode. The consumer receipt displays one of a poster, a nameplate, a receipt, and a display of the display device.

第二圖是根據本揭露的另一實施例所繪示的一種導入聯盟行銷於實體店面的系統。如第二圖所示,此系統包含一伺服器端200以及至少一使用者端(瀏覽器)210,伺服器端200與該一使用者端210以一網際網路連線。伺服器端200更包括一優惠券產生單元201、一清算單元202、一優惠券資料庫203、一使用者資料庫204、一優惠券啟用單元205、以及一優惠券使用單元206。 The second figure is a system for importing affiliate marketing to a physical storefront according to another embodiment of the disclosure. As shown in the second figure, the system includes a server end 200 and at least one user end (browser) 210. The server end 200 is connected to the user end 210 by an internet connection. The server end 200 further includes a coupon generating unit 201, a clearing unit 202, a coupon database 203, a user database 204, a coupon enabling unit 205, and a coupon using unit 206.

優惠券產生單元201,產生一優惠券與一消費收據;一優惠券資料庫203,儲存此優惠券的一啟用資訊與此消費收據的一使用資訊;一使用者資料庫204,儲存一發佈者、一店家、及一消費者的身分資訊與一分潤資訊;以及一清算單元202,依據儲存於該優惠券資料庫203的該啟用資訊與該使用資訊,計算該發佈者、該店家、及該消費者的個別之分潤資訊;一優惠券啟用單元205,解碼此優惠券的ID,並將此優惠券的啟用資訊記錄於優惠券資料庫203內;以及一優惠券使用單元206,解碼此消費收據 的ID,並將此消費收據的使用資訊記錄於優惠券資料庫203內。 The coupon generation unit 201 generates a coupon and a consumer receipt; a coupon database 203 stores an activation information of the coupon and a usage information of the consumer receipt; a user database 204 stores a publisher , a store owner, and a consumer's identity information and a share information; and a clearing unit 202, based on the activation information stored in the coupon database 203 and the usage information, calculate the publisher, the store, and The individual information of the consumer; a coupon enabling unit 205, decoding the ID of the coupon, and recording the activation information of the coupon in the coupon database 203; and a coupon using unit 206, decoding This consumer receipt The ID, and the usage information of the consumption receipt is recorded in the coupon database 203.

其中,使用者端(瀏覽器)為具有連接網際網路功能的一裝置。此裝置是一電腦、一手機、一平板電腦、一個人數位助理(PDA)、及一上網裝置之其中之一。伺服器端除了上述的伺服器端電腦程式模組外,其裝置為一電腦、一工作站、一伺服器、及一超級電腦之其中之一。 The user end (browser) is a device having a function of connecting to the Internet. The device is one of a computer, a mobile phone, a tablet computer, a digital assistant (PDA), and an internet device. In addition to the above-mentioned server-side computer program module, the server device is one of a computer, a workstation, a server, and a supercomputer.

其中,優惠券是一編碼過的編號字串、一條碼、一2維條碼、及一彩色條碼之其中之一。優惠券可以顯示於電腦螢幕、電子裝置、海報及廣告單之其中之一。 The coupon is one of an encoded number string, a code, a 2-dimensional barcode, and a color barcode. Coupons can be displayed on one of the computer screens, electronic devices, posters and advertisements.

消費收據是一編碼過的編號字串、一條碼、一2維條碼、及一彩色條碼之其中之一。消費收據顯示在一海報、一標示牌、一收據、以及一顯示裝置之前述顯示方式之其中之一。 The consumer receipt is one of a coded number string, a code, a 2D barcode, and a color barcode. The consumer receipt displays one of a poster, a nameplate, a receipt, and a display of the display device.

第三圖是根據本揭露的一實施例所繪示的一種導入聯盟行銷於實體店面的方法。如第三圖所示,產生至少一優惠券與至少一消費收據,如步驟310所示;記錄此優惠券的一啟用資訊,如步驟320所示;記錄此消費收據的一使用記錄,如步驟330所示;以一分潤架構來發佈一另一優惠券,如步驟340所示;以及,根據此啟用資訊與此使 用資訊,清算至少一分潤資訊,如步驟350所示。 The third figure is a method for introducing an affiliate marketing to a physical storefront according to an embodiment of the disclosure. As shown in the third figure, at least one coupon and at least one consumer receipt are generated, as shown in step 310; recording an activation information of the coupon, as shown in step 320; recording a usage record of the consumer receipt, such as steps 330; releasing a further coupon in a distributed architecture, as shown in step 340; and, based on the enabling information, Use information to clear at least one share of the information, as shown in step 350.

上述的另一優惠券可以是於一平台或裝置上輸入發佈者之社群網站帳號密碼後發佈、於一平台或裝置上輸入發佈者之電子郵件後發佈、該平台或裝置將優惠券辨識碼(ID)以電子郵件寄給發佈者自行發佈、於一平台或裝置上輸入發佈者之手機號碼後發佈、以及該平台或裝置將優惠券辨識碼(ID)以簡訊寄給發佈者自行發佈之前述其中一種。 The above-mentioned other coupon may be issued after entering the publisher's social network website account password on a platform or device, and after inputting the publisher's email on a platform or device, the platform or device will issue the coupon identification code. (ID) is sent by e-mail to the publisher to publish, upload the mobile phone number of the publisher on a platform or device, and the platform or device sends the coupon identification number (ID) to the publisher for self-publishing. One of the aforementioned.

其中,該分潤資訊是一店家廣告佣金、一發佈者廣告佣金分潤與消費者折扣價差。一服務提供者向店家收取的廣告佣金可為發佈者廣告佣金分潤、消費者折扣價差與其服務營運成本加總,或超過此三項的加總。發佈者依與服務提供者的約定獲取廣告佣金分潤,消費者依優惠券所定之折扣獲取折扣價差。而當使用者同時扮演消費者與發佈者的角色時,其分潤即為消費者折扣價差加上發佈者佣金。 Among them, the distribution information is a store advertising commission, a publisher advertising commission distribution and consumer discount spread. The advertising commission charged by a service provider to the store may be the publisher's advertising commission share, the consumer discount spread and its service operating cost plus, or more than the sum of the three. The publisher obtains the advertising commission distribution according to the agreement of the service provider, and the consumer obtains the discount spread according to the discount set by the coupon. When the user plays the role of the consumer and the publisher at the same time, the distribution is the consumer discount spread plus the publisher commission.

其中,消費收據的辨識碼(ID)是一編碼過的編號字串、一條碼、一2維條碼、及一彩色條碼之其中之一。另,消費收據顯示在一海報、一標示牌、一收據、及一顯示裝置之其中之一。 The identification code (ID) of the consumption receipt is one of an encoded number string, a code, a 2-dimensional barcode, and a color barcode. In addition, the consumer receipt is displayed on one of a poster, a nameplate, a receipt, and a display device.

優惠券之優惠券辨識碼(ID)包括一發佈者編號、一店家編號、以及一檢查碼。消費收據之消費收據辨識碼(ID)包括一店家編號、一消費收據編號、以及一檢查碼。 The coupon identification code (ID) of the coupon includes a publisher number, a store number, and a check code. The consumer receipt identification number (ID) of the consumer receipt includes a store number, a consumer receipt number, and a check code.

優惠券啟用單元解碼此優惠券辨識碼(ID),並檢查其正確性,再將此優惠券啟用資訊記錄於優惠券資料庫內。優惠券啟用單元啟用優惠券後產生的啟用資訊,此啟用資訊至少包括一發佈者編號、一店家編號、一消費者編號、一啟用時間、以及一啟用序號。 The coupon activation unit decodes the coupon identification number (ID) and checks its correctness, and then records the coupon activation information in the coupon database. The activation information generated after the coupon activation unit enables the coupon, the activation information includes at least a publisher number, a store number, a consumer number, an activation time, and an activation serial number.

優惠券使用單元解碼此消費收據辨識碼(ID),並檢查其正確性,再將此消費收據使用資訊記錄於優惠券資料庫。優惠券使用單元使用消費收據後產生的使用資訊,此使用資訊至少包括一店家編號、一消費者編號、一使用時間、以及一消費收據編號。 The coupon use unit decodes the consumption receipt identification code (ID) and checks its correctness, and then records the consumption receipt usage information in the coupon database. The coupon usage unit uses the usage information generated after the consumption receipt, and the usage information includes at least a store number, a consumer number, a usage time, and a consumption receipt number.

優惠券資料庫儲存優惠券的啟用資訊與消費收據的使用資訊的欄位。此優惠券資料庫欄位至少包含一發佈者編號、一店家編號、一消費者編號、一啟用時間、一啟用序號、一使用時間、以及一消費收據編號。 The coupon database stores fields for the activation information of the coupon and the usage information of the consumer receipt. The coupon database field includes at least one publisher number, one store number, one consumer number, one activation time, one activation serial number, one usage time, and one consumption receipt number.

此使用者資料庫至少儲存一發佈者、一店家、以及一消費者的身分資訊與分潤資訊。此分潤資訊包括一累計廣告佣金分潤、一累計折扣價差、以及一累計廣告佣金。 This user database stores at least one publisher, one store, and one consumer's identity information and distribution information. This information includes a cumulative advertising commission split, a cumulative discount spread, and a cumulative advertising commission.

發佈者及消費者資訊至少包括一發佈者/消費者編號、一電話、一姓名、一累計廣告佣金分潤、以及一累計折扣價差。店家資訊至少包括一店家編號、一電話、一聯絡人、以及一累計廣告佣金。其中,發佈者是一廣告商、一部落客、一網站經營者、以及一般網友之其中之一。 The publisher and consumer information includes at least one publisher/consumer number, one phone number, one name, one cumulative advertising commission share, and one cumulative discount spread. The store information includes at least one store number, one phone number, one contact person, and a cumulative advertising commission. Among them, the publisher is one of an advertiser, a blogger, a website operator, and a general netizen.

發佈者辨識碼是發佈此優惠券的發佈者的編號、發佈此優惠券的發佈者的編號及至少前一層發佈者的編號之其中之一。 The publisher ID is one of the publisher's number that issued the coupon, the publisher's number that issued the coupon, and at least one of the previous publisher's numbers.

第四圖是根據本揭露的一實施例所繪示之清算單元計算分潤資訊之示意圖。如第四圖所示,清算單元定期統計優惠券資料庫中的優惠券啟用資訊與使用資訊,然後計算出店家401廣告佣金、發佈者402廣告佣金分潤與消費者403優惠折扣價差,並將累計值更新至使用者資料庫中。服務提供者404可依此向店家收取廣告佣金,依發佈者所促成的交易可分潤廣告佣金給發佈者402,由消費者403所讀取回報的交易記錄可退還優惠折扣價差給消費者403。其中,向店家401所收取的廣告佣金可大於原廣告發佈者402佣金分潤、消費者401優惠折扣價差與系統平台維運成本。 The fourth figure is a schematic diagram of calculating the distribution information by the clearing unit according to an embodiment of the disclosure. As shown in the fourth figure, the clearing unit periodically counts the coupon activation information and usage information in the coupon database, and then calculates the store 401 advertising commission, the publisher 402 advertising commission distribution and the consumer 403 discount spread, and will The accumulated value is updated to the user database. The service provider 404 can collect the advertising commission from the store according to the transaction, and the transaction commissioned by the publisher can distribute the advertising commission to the publisher 402, and the transaction record read by the consumer 403 can refund the preferential discount spread to the consumer 403. . The advertising commission charged to the store 401 may be greater than the original advertiser's 402 commission share, the consumer 401 discount spread, and the system platform maintenance cost.

第五圖是根據本揭露的一實施例所繪示之消費者如 何發佈優惠券之示意圖。如第五圖所示,消費者在網站510取得一優惠券,並在店家511完成消費後,消費者讀取收據後可得到折扣優惠,同時也取得發佈優惠券的權力,然後此消費者在自己的網站512分享一優惠券。 The fifth figure is a consumer according to an embodiment of the present disclosure. A schematic diagram of how to issue a coupon. As shown in the fifth figure, the consumer obtains a coupon on the website 510, and after the store 511 completes the consumption, the consumer can obtain the discount after reading the receipt, and also obtain the power to issue the coupon, and then the consumer Share a voucher on your own website 512.

第六圖是根據本揭露的一實施例所繪示之本系統實際應用流程的一示意圖。如第六圖所示,一消費者被一則分享的優惠券內容所吸引,如600所示;此消費者以一啟用單元啟用優惠券,如601所示;此啟用資訊被儲存於一優惠券管理及交易平台的優惠券資料庫內,如608所示;此消費者於進行消費時,出示優惠券給一店家,並於完成一筆50元的交易後,收到一消費收據,如602所示;此消費者以一優惠券使用單元掃描並檢查此收據上的條碼,如603所示;此啟用與使用資訊被儲存於一優惠券管理及交易平台的優惠券資料庫內,如608所示;優惠券管理及交易平台的一清算單元根據一優惠券資料庫之啟用及使用資訊來清算,如此店家廣告佣金10元,如604所示;此發佈者的廣告佣金分潤如605的3元,如607所示;與此消費者的折扣5元,如606所示;此金額被儲存在一優惠券管理及交易平台的使用者資料庫中,累計至一特定金額後可由優惠券發佈者或消費者領取。 FIG. 6 is a schematic diagram showing the actual application flow of the system according to an embodiment of the disclosure. As shown in the sixth figure, a consumer is attracted by a shared coupon content, as indicated by 600; the consumer activates the coupon with an activation unit, as indicated by 601; the activation information is stored in a coupon The coupon database of the management and trading platform, as indicated by 608; the consumer presents the coupon to a store when making a purchase, and receives a consumer receipt after completing a transaction of 50 yuan, such as 602 The consumer scans and checks the barcode on the receipt with a coupon usage unit, as indicated by 603; the activation and usage information is stored in a coupon database of a coupon management and trading platform, such as 608 A clearing unit of the coupon management and trading platform is cleared according to the activation and use information of a coupon database, such that the store advertising commission is 10 yuan, as indicated by 604; the publisher's advertising commission is like 605 3 Yuan, as shown in 607; a discount of 5 yuan with this consumer, as indicated by 606; this amount is stored in a user database of the coupon management and trading platform, accumulated to a specific amount and then released by the coupon Or consumers receive.

假設某優惠券發佈者已參與過該相關的優惠案,曾經於一店家完成交易並在社群網站上分享與發放以自己為 發佈者的優惠券;或是服務提供者之系統平台已於社群網站分享與發放第一張優惠券。有某消費者逛社群網站時被這張優惠券以及相關的折扣與廣告所吸引,利用手機App掃描並啟用優惠券。手機App中的優惠券啟用單元解碼出優惠券中的發佈者編號、店家編號與檢查碼,並以檢查碼來檢查正確性後,將優惠券的啟用資訊,包括發佈者編號、店家編號、消費者編號、啟用時間與啟用序號傳送並記錄於優惠券資料庫中。消費者至店家消費時,消費者利用手機App找出已啟用的優惠券,並將相關資訊出示給店員看,讓店員得知此消費者有參與該相關的優惠案。消費者以原價向店家購買商品,店員在交易後,發放一張對應此優惠案的消費收據給消費者,消費者可在現場或事後利用手機App讀取消費收據,手機App中的優惠券使用單元解碼出消費收據中的店家編號、消費收據編號與檢查碼,並以檢查碼來檢查正確性後,將優惠券的使用資訊,包括店家編號、消費者編號、使用時間與消費收據編號傳送並於優惠券資料庫中記錄使用資訊。消費收據可由服務提供者印製,每一張消費收據的辨識碼(ID)都不同,消費收據中可被解碼出店家編號、消費收據編號與檢查碼,以掌握店家資訊以及收據發放數量。其中的消費收據編號還可以肉眼判讀的編號字串另外再印製於消費收據上,做為店員發放消費收據數量之參考。而檢查碼由店家編號與消費收據編號再經特殊編碼方式編成,用以防止還未發出的收據條碼遭到冒用。消費者在使用手機App讀取消費收據 後,可取得優惠券的發佈權力,可選擇自己變成優惠券的發佈者,與原發佈者一樣分享與發佈優惠券,並取得發佈者廣告佣金分潤。 Suppose a coupon issuer has participated in the relevant offer, once completed the transaction at a store and shared and distributed it on the social network. The publisher's coupon; or the service provider's system platform has shared and distributed the first coupon on the social networking site. When a consumer visits a social networking site, this coupon and related discounts and advertisements are attracted, and the mobile app is used to scan and enable the coupon. The coupon enabling unit in the mobile phone app decodes the publisher number, the store number and the check code in the coupon, and checks the correctness of the coupon after checking the correctness, including the publisher number, the store number, and the consumption. The number, activation time, and enable serial number are transmitted and recorded in the coupon database. When consumers go to the store to consume, consumers use the mobile app to find out the enabled coupons, and show the relevant information to the clerk to let the clerk know that the consumer is involved in the relevant offer. The consumer purchases the product from the store at the original price. After the transaction, the clerk issues a consumer receipt corresponding to the offer to the consumer. The consumer can use the mobile app to read the consumer receipt on the spot or afterwards, and the coupon in the mobile app is used. The unit decodes the store number, the consumption receipt number and the check code in the consumption receipt, and checks the correctness of the coupon, and then uses the coupon information, including the store number, the consumer number, the usage time, and the consumption receipt number. Record usage information in the coupon database. The consumer receipt can be printed by the service provider, and the identification code (ID) of each consumer receipt is different. The consumer receipt can be decoded out of the store number, the consumption receipt number and the check code to grasp the store information and the number of receipts. The consumer receipt number can also be printed on the consumer receipt in addition to the numbered string of the naked eye, as a reference for the number of consumer receipts issued by the clerk. The check code is coded by the store number and the consumer receipt number in a special code to prevent fraudulent receipts from being used. Consumers use the mobile app to read consumer receipts After that, you can get the release right of the coupon, you can choose to become the publisher of the coupon, share and publish the coupon as the original publisher, and get the publisher's advertising commission.

第七圖是根據本揭露的一實施例所繪示之使用App與QR碼來完成導入聯盟行銷於實體店面的示意圖。如第七圖所示,小明使用手機在Facebook上看到小英分享了小東冰店的QR碼優惠券,優惠券內容是「使用此優惠券,於冰品消費後可獲5元折扣」。小明安裝相關的App於手機上並申請或登入帳號後,利用手機掃描QR碼,App將QR碼條碼解開後,此優惠券啟用資訊被傳送並記錄於優惠券資料庫,此啟用資訊包括小英的編號、小東冰店的編號、小明的編號、啟用時間以及啟用序號。小明到小東冰店以原價50元買了碗冰,小明出示手機上的優惠券資訊,店員給了小明一張收據。小明回家後,利用手機App掃描此張收據上的QR碼,App將收據上的QR碼解開,並檢查是否合法,此優惠券的使用資訊被傳送並記錄於優惠券資料庫,此使用資訊包括小東冰店的編號、小明的編號、使用時間以及消費收據編號。最後,清算單元根據優惠券資料庫的啟用資訊與使用資訊,來清算小東冰店廣告佣金如10元、小英廣告佣金分潤3元與小明折扣價差5元,並將累計金額更新於使用者資料庫。當小東冰店發放完收據後,可向服務提供者結清廣告佣金,而當小明或小英的帳號累積至特定金額後可以申請將現金匯至銀行或郵局 帳戶。 The seventh figure is a schematic diagram of using the App and the QR code to complete the import of the affiliate marketing on the physical storefront according to an embodiment of the present disclosure. As shown in the seventh picture, Xiao Ming used a mobile phone to see Xiaoying’s QR code coupon on Xiaodong Bing’s website. The coupon content is “Use this coupon to get a discount of 5 yuan after the consumption of ice products” . After installing the related App on the mobile phone and applying for or logging in to the account, Xiaoming uses the mobile phone to scan the QR code. After the App unlocks the QR code barcode, the coupon activation information is transmitted and recorded in the coupon database. The activation information includes small English number, Xiaodongbing store number, Xiaoming number, activation time, and activation serial number. Xiao Ming went to Xiaodongbing shop to buy bowl ice at the original price of 50 yuan. Xiao Ming showed the coupon information on the mobile phone, and the clerk gave Xiao Ming a receipt. After Xiao Ming returns home, use the mobile app to scan the QR code on the receipt. The app unpacks the QR code on the receipt and checks if it is legal. The usage information of the coupon is transmitted and recorded in the coupon database. The information includes the number of Xiaodongbing shop, the number of Xiaoming, the time of use, and the consumption receipt number. Finally, the clearing unit clears the Xiaodong Bingdian advertising commission such as 10 yuan, Xiaoying advertising commission split 3 yuan and Xiaoming discount spread 5 yuan according to the activation information and usage information of the coupon database, and updates the accumulated amount to use. Database. When Xiaodongbing has issued the receipt, it can settle the advertising commission to the service provider, and when Xiaoming or Xiaoying’s account accumulates to a certain amount, they can apply for cash transfer to the bank or post office. account.

第八圖是根據本揭露的一實施例所繪示使用網站與優惠券ID辨識碼字串來完成分潤之示意圖。如第八圖所示,小華在美食達人的部落格上看到美食達人分享了小南雞腿飯的優惠券連結,優惠券內容是「使用此優惠券,於便當消費後可獲10元折扣」。小華點選連結進入網站頁面申請或登入帳號後,並且啟用優惠券,此優惠券啟用資訊被記錄於優惠券資料庫中。此啟用資訊包括美食達人的編號、小南雞腿飯的編號、小華的編號、啟用時間以及啟用序號。小華到小南雞腿飯以原價80元買了便當,並向便當店老闆表明有使用優惠券,老闆給了小華一張消費收據。小華回家後,登入到服務提供者的系統平台之網站頁面,並將收據上的辨識碼字串掃瞄/輸入,系統平台檢查辨識碼是否合法,然後此優惠券的使用資訊被記錄於優惠券資料庫中,此使用資訊包括小南雞腿飯的編號、小華的編號、使用時間以及消費收據編號。最後,清算單元根據優惠券資料庫記錄之啟用及使用資訊,清算出小南雞腿飯廣告佣金如15元、美食達人廣告佣金分潤3元與小華折扣價差10元,並將累計金額更新於使用者資料庫。當小南雞腿飯發放完收據後,可向服務提供者結清自己的廣告佣金,而當小華或美食達人的帳號累積至特定金額後,可以申請將現金匯至銀行或郵局帳戶。 The eighth figure is a schematic diagram of using a website and a coupon ID to identify a code string to complete the distribution according to an embodiment of the disclosure. As shown in the eighth picture, Xiaohua saw the food lovers sharing the coupon link of Xiaonan chicken leg rice on the blog of the gourmets. The coupon content is "Use this coupon to get a 10 yuan discount after the convenience." . Xiaohua clicks on the link to go to the website page to apply for or log in to the account, and activates the coupon. This coupon activation information is recorded in the coupon database. This activation information includes the number of the gourmet person, the number of Xiaonan chicken leg rice, the number of Xiaohua, the activation time, and the activation serial number. Xiaohua went to Xiaonan chicken leg to buy a lunch at the original price of 80 yuan, and indicated to the convenience store owner that there was a coupon, and the boss gave Xiaohua a consumer receipt. After returning home, Xiaohua logs in to the website page of the service provider's system platform, and scans/enters the identification code string on the receipt. The system platform checks whether the identification code is legal, and then the usage information of the coupon is recorded in In the coupon database, this usage information includes the number of Xiaonan chicken leg rice, Xiaohua's number, usage time, and consumption receipt number. Finally, according to the activation and use information recorded in the coupon database, the clearing unit calculates the advertising commission of Xiaonan chicken leg rice, such as 15 yuan, the advertising commission of the food expert, and the discount of 10 yuan, and the discount of 10 yuan, and updates the accumulated amount. Database. After the receipt of the receipt of Xiaonan Chicken Drum, the service provider can settle his advertising commission, and when the account of Xiaohua or Gourmet is accumulated to a specific amount, he can apply for cash transfer to the bank or post office account.

利用手機App掃描收據上的QR碼使用優惠券的消費者可選擇是否以自己為發佈者來重新發佈優惠券,而發佈者的廣告佣金分潤可為單層或多層次的分潤架構。單層分潤架構即佣金分潤僅付給該優惠券上的發佈者,而多層次的分潤架構則佣金分潤除了付給該優惠卷上的發佈者,還溯及該發佈者的前發佈者,至於層數的多寡與佣金比率取決於該發佈者與該服務提供者的約定。在單層分潤架構下,且該消費者選擇重新發佈,則優惠券產生單元會將消費者的編號做為發佈者編號,再加上原本的店家編號計算出檢查碼後,將此資訊編碼做為優惠券辨識碼(ID),並重新再產生QR碼做為優惠券。消費者在收到此OR碼後可任意發佈在自己或他人的社群網站,一旦再有消費者使用此再發佈的優惠券到店家消費,則原消費者可得到廣告佣金分潤。 Scanning the QR code on the receipt with the mobile app The consumer who uses the coupon can choose whether to re-publish the coupon as the publisher, and the publisher's advertising commission can be a single-level or multi-level distribution structure. The single-layer distribution structure, that is, the commission distribution is only paid to the publisher on the coupon, and the multi-level distribution structure is commissioned in addition to the publisher on the coupon, and also traces back to the publisher. Publisher, as for the number of layers and the commission rate depends on the publisher's agreement with the service provider. Under the single-layer distribution structure, and the consumer chooses to re-publish, the coupon generation unit will encode the information by using the number of the consumer as the publisher number, and adding the original store number to calculate the check code. As a coupon identification number (ID), and re-generate the QR code as a coupon. After receiving the OR code, the consumer can arbitrarily publish it on the social website of himself or others. Once the consumer uses the re-released coupon to the store, the original consumer can get the advertising commission.

在多層次的分潤架構下,優惠券的發佈者編號可使用一個或多個發佈者編號為之。第一種方式是將該消費者編號及其至少前一層發佈者編號內嵌於優惠券辨識碼;第二種是以該消費者編號為單一個發佈者資訊,再配合檢索優惠券資料庫中其至少前一層的發佈者資訊來實施多層發佈者佣金分潤。 Under the multi-level distribution structure, the coupon number of the coupon can be used by one or more publisher numbers. The first way is to embed the consumer number and at least the previous layer publisher number in the coupon identification code; the second is to use the consumer number as a single publisher information, and then cooperate with the search coupon database. At least the previous layer of publisher information to implement multi-layer publisher commissions.

第九圖是根據本揭露的一實施例所繪示的多層次的廣告佣金分潤之流程示意圖。如第九圖所示,直接發佈優 惠券的發佈者為第一層發佈者910,使用第一層發佈者910之優惠券的消費者而成為發佈者為第二層發佈者920,以此類推。第一層發佈者910可抽取如30%的廣告佣金分潤,第二層發佈者920可抽取15%,而第三層發佈者930可抽取10%等等,可提供廣告佣金分潤的多樣性。 The ninth figure is a schematic flow chart of a multi-level advertising commission distribution according to an embodiment of the disclosure. As shown in the ninth figure, direct release excellent The issuer of the coupon is the first-tier publisher 910, the consumer who uses the coupon of the first-tier publisher 910 becomes the publisher as the second-tier publisher 920, and so on. The first-tier publisher 910 can extract 30% of the advertising commission distribution, the second-tier publisher 920 can extract 15%, and the third-tier publisher 930 can extract 10%, etc., which can provide various advertising commissions. Sex.

本揭露的一實施範例是以發行限量的優惠券來說明。於啟用優惠券時,在優惠券的啟用資訊中內嵌有效期限與發行編號,記錄發行量。也可依照實際到商店消費的優惠券的使用資訊記錄,進行使用優惠券用量的監控。控管啟用優惠券數量,如在前100名消費者啟用優惠券後,則不再提供優惠券啟用;優惠券有效期限過後,若實際交易數量不足100名,則可再次提供優惠券啟用。在優惠券快過期前,系統平台還可透過手機App或簡訊,貼心提醒消費者儘快使用優惠券,以鼓勵消費。控管實際使用優惠券數量,消費者在優惠券實際使用量達100次前可不限量啟用優惠券,但僅前100名完成消費與掃描收據的消費者可得到優惠,鼓勵消費者儘早使用優惠券,消費者也可上網查詢已啟用與已使用的優惠券數量。 An embodiment of the present disclosure is illustrated by issuing a limited number of coupons. When the coupon is activated, the expiration date and issue number are embedded in the coupon activation information, and the circulation is recorded. It is also possible to monitor the usage of the coupons in accordance with the usage information records of the coupons actually consumed by the store. The number of coupons is controlled by the control. If the top 100 consumers activate the coupon, the coupon will no longer be enabled. After the coupon expires, if the actual number of transactions is less than 100, the coupon can be re-enabled. Before the coupon expires, the system platform can also remind consumers to use coupons as soon as possible to encourage consumption through mobile apps or newsletters. To control the actual number of coupons used, consumers can activate coupons indefinitely before the actual use of coupons reaches 100 times, but only the top 100 consumers who complete the consumption and scan receipts can get discounts to encourage consumers to use coupons as early as possible. Consumers can also check the number of coupons that have been activated and used.

本揭露一實施範例是以核算店家交易數量來說明。例如,清算單元定期根據優惠券資料庫中的優惠券啟用資訊與使用資訊,計算出店家廣告佣金、發佈者廣告佣金分潤、以及消費者折扣價差,並儲存至使用者資料庫。店家 可先發放所提供印製有消費收據辨識碼的收據,當消費收據辨識碼都發放完畢後,必需將清算單元計算出的廣告佣金結算後,才可得到一新的消費收據辨識碼,繼續發放新消費收據給消費者。 An embodiment of the present disclosure is illustrated by accounting for the number of store transactions. For example, the clearing unit periodically calculates the store advertisement commission, the publisher advertisement commission share, and the consumer discount spread according to the coupon enablement information and usage information in the coupon database, and stores it in the user database. Store The receipt of the consumer receipt identification code can be issued first. After the payment receipt identification code is issued, the advertising commission calculated by the clearing unit must be settled before a new consumption receipt identification code can be obtained. New consumer receipts to consumers.

綜合上述,本揭露之一種導入聯盟行銷於實體店面的系統與方法,可以成功地使網路購物平台的聯盟行銷商業模式得以應用在實體商店交易,並結合社群網路關係及廣告佣金分潤模式提高優惠券行銷效力,吸引消費者進行優惠券的分享及消費行為。使用優惠券可以進行線下到線上(offline to online)、線下到線下(offline to offline)、線上到線上(online to online)、線上到線下(online to offline)等資訊交換行為。所以,本揭露之系統與方法可以提高消費者消費意願、提高消費者分享與發佈優惠券意願、將實體店面營運優惠券與相關交易之裝置與網路成本轉嫁至消費者,提高店家導入聯盟行銷意願。 In summary, the system and method for introducing an affiliate marketing to a physical storefront can successfully enable an online marketing business model of an online shopping platform to be applied to a physical store transaction, and combine social network relationships and advertising commissions. The model enhances the effectiveness of coupon marketing and attracts consumers to share coupons and consume behavior. Coupons can be used for offline to offline, offline to offline, online to online, online to offline, and other information exchange activities. Therefore, the system and method of the present disclosure can increase the consumer's willingness to consume, increase the willingness of consumers to share and publish coupons, transfer the physical storefront operating coupons and related transaction devices and network costs to consumers, and improve the store's introduction of affiliate marketing. Willingness.

以上所述者皆僅為本揭露實施例,不能依此限定本揭露實施之範圍。大凡本發明申請專利範圍所作之均等變化與修飾,皆應屬於本發明專利涵蓋之範圍。 The above is only the embodiment of the disclosure, and the scope of the disclosure is not limited thereto. All changes and modifications made to the scope of the patent application of the present invention are intended to fall within the scope of the invention.

100‧‧‧伺服器端 100‧‧‧Server side

101‧‧‧優惠券產生單元 101‧‧‧ coupon generation unit

102‧‧‧清算單元 102‧‧‧liquidation unit

103‧‧‧優惠券資料庫 103‧‧‧ coupon database

104‧‧‧使用者資料庫 104‧‧‧User database

110‧‧‧使用者端(電腦程式模組) 110‧‧‧User terminal (computer program module)

111‧‧‧優惠券啟用單元 111‧‧‧ coupon activation unit

112‧‧‧優惠券使用單元 112‧‧‧ coupon use unit

200‧‧‧伺服器端 200‧‧‧server side

201‧‧‧優惠券產生單元 201‧‧‧ coupon generation unit

202‧‧‧清算單元 202‧‧‧liquidation unit

203‧‧‧優惠券資料庫 203‧‧‧ Coupon Database

204‧‧‧使用者資料庫 204‧‧‧User database

205‧‧‧優惠券啟用單元 205‧‧‧coupon activation unit

206‧‧‧優惠券使用單元 206‧‧‧ coupon use unit

210‧‧‧使用者端(瀏覽器) 210‧‧‧User (browser)

310~350‧‧‧本發明一實施例之一種導入聯盟行銷於實體店面方法的步驟 310 to 350 ‧ ‧ an embodiment of an embodiment of the present invention for importing an affiliate marketing method in a physical storefront

401‧‧‧店家 401‧‧‧Store

402‧‧‧發佈者 402‧‧‧Publisher

403‧‧‧消費者 403‧‧‧ Consumers

404‧‧‧服務提供者 404‧‧‧Service Provider

510‧‧‧網站 510‧‧‧ website

511‧‧‧店家 511‧‧‧Store

512‧‧‧網站 512‧‧‧ website

600‧‧‧優惠券內容 600‧‧‧ coupon content

601‧‧‧啟用優惠券 601‧‧‧Enable coupons

602‧‧‧在店家完成交易,收到收據 602‧‧‧ Complete the transaction at the store and receive the receipt

603‧‧‧消費者掃描/輸入收據 603‧‧‧ Consumer Scan/Enter Receipt

604‧‧‧此店家廣告佣金10元 604‧‧‧This store has an advertising commission of 10 yuan

605‧‧‧發佈者廣告佣金分潤 605‧‧‧Publisher advertising commissions

606‧‧‧此消費者的折扣5元 606‧‧‧The discount for this consumer is 5 yuan

607‧‧‧此優惠券發佈者的廣告佣金3元 607‧‧‧Advertiser commission for this coupon issuer 3 yuan

608‧‧‧此啟用與使用資訊被儲存於一優惠券管理及交易平台的優惠券資料庫內 608‧‧‧This activation and usage information is stored in a coupon database of a coupon management and trading platform

910‧‧‧第一層發佈者 910‧‧‧ first floor publisher

920‧‧‧第二層發佈者 920‧‧‧Second floor publisher

930‧‧‧第三層發佈者 930‧‧‧Layer 3 Publisher

第一圖是根據本揭露的一實施例所繪示的一種導入聯盟行銷於實體店面的系統。 The first figure is a system for importing affiliate marketing to a physical storefront according to an embodiment of the disclosure.

第二圖是根據本揭露的另一實施例所繪示的一種導入聯盟行銷於實體店面的系統。 The second figure is a system for importing affiliate marketing to a physical storefront according to another embodiment of the disclosure.

第三圖是根據本揭露的一實施例所繪示的一種導入聯盟行銷於實體店面的方法。 The third figure is a method for introducing an affiliate marketing to a physical storefront according to an embodiment of the disclosure.

第四圖是根據本揭露的一實施例所繪示之清算單元計算分潤資訊之示意圖。 The fourth figure is a schematic diagram of calculating the distribution information by the clearing unit according to an embodiment of the disclosure.

第五圖是根據本揭露的一實施例所繪示之消費者如何發佈優惠券之示意圖。 The fifth figure is a schematic diagram of how a consumer issues a coupon according to an embodiment of the disclosure.

第六圖是根據本揭露的一實施例所繪示之本系統實際應用流程的一示意圖。 FIG. 6 is a schematic diagram showing the actual application flow of the system according to an embodiment of the disclosure.

第七圖是根據本揭露的一實施例所繪示之使用App與QR碼來完成導入聯盟行銷於實體店面的示意圖。 The seventh figure is a schematic diagram of using the App and the QR code to complete the import of the affiliate marketing on the physical storefront according to an embodiment of the present disclosure.

第八圖是根據本揭露的一實施例所繪示使用網站與優惠券ID辨識碼字串來完成分潤之示意圖。 The eighth figure is a schematic diagram of using a website and a coupon ID to identify a code string to complete the distribution according to an embodiment of the disclosure.

第九圖是根據本揭露的一實施例所繪示的多層次的廣告佣金分潤之流程示意圖。 The ninth figure is a schematic flow chart of a multi-level advertising commission distribution according to an embodiment of the disclosure.

100‧‧‧伺服器端 100‧‧‧Server side

101‧‧‧優惠券產生單元 101‧‧‧ coupon generation unit

102‧‧‧清算單元 102‧‧‧liquidation unit

103‧‧‧優惠券資料庫 103‧‧‧ coupon database

104‧‧‧使用者資料庫 104‧‧‧User database

110‧‧‧使用者端(電腦程式模組) 110‧‧‧User terminal (computer program module)

111‧‧‧優惠券啟用單元 111‧‧‧ coupon activation unit

112‧‧‧優惠券使用單元 112‧‧‧ coupon use unit

Claims (36)

一種導入聯盟行銷於實體店面的系統,該系統包含:一伺服器端以及一使用者端,該伺服器端與該至少一使用者端以一網際網路連線;該伺服器端更包括:一優惠券產生單元,產生一優惠券與一消費收據;一優惠券資料庫,儲存該優惠券的一啟用資訊與該消費收據的一使用資訊;一使用者資料庫,儲存一發佈者、一店家、以及一消費者的身分資訊與分潤資訊;及一清算單元,依據儲存於該優惠券資料庫的該啟用資訊與該使用資訊,計算該發佈者、該店家、及該消費者的個別之該分潤資訊,其中該分潤資訊包括一店家廣告佣金、一發佈者廣告佣金分潤、以及一消費者折扣價差,該使用者同時扮演該消費者與該發佈者的角色時,該發佈者的分潤為該消費者折扣價差加上該發佈者廣告佣金分潤;該使用者端更包括:一優惠券啟用單元,解碼該優惠券,並將該優惠券的該啟用資訊記錄於該優惠券資料庫;及一優惠券使用單元,解碼該消費收據,並將該消費收據的該使用資訊記錄於該優惠券資料庫;其中,該優惠券啟用單元與該優惠券使用單元設置於一手機應用軟體中。 A system for importing an alliance to a physical storefront, the system comprising: a server end and a user end, wherein the server end is connected to the at least one user end by an internet connection; the server end further comprises: a coupon generating unit generates a coupon and a consumer receipt; a coupon database stores an activation information of the coupon and a usage information of the consumer receipt; a user database stores a publisher, a a store owner, and a consumer's identity information and distribution information; and a clearing unit that calculates the publisher, the store, and the individual of the consumer based on the activation information stored in the coupon database and the usage information The distribution information, wherein the distribution information includes a store advertisement commission, a publisher advertisement commission distribution, and a consumer discount spread, the user simultaneously plays the role of the consumer and the publisher, the release The user's distribution is the consumer discount spread plus the publisher's advertising commission distribution; the user terminal further includes: a coupon activation unit, decoding the coupon, and The activation information of the coupon is recorded in the coupon database; and a coupon usage unit decodes the consumer receipt and records the usage information of the consumer receipt in the coupon database; wherein the coupon is enabled The unit and the coupon use unit are set in a mobile application software. 如申請專利範圍第1項所述之系統,其中該優惠券之優惠券辨識碼包括一發佈者編號、一店家編號、以及一檢查碼。 The system of claim 1, wherein the coupon identification code of the coupon includes a publisher number, a store number, and a check code. 如申請專利範圍第1項所述之系統,其中該消費收據之消費收據辨識碼包括一店家編號、一消費收據編號、以及一檢查碼。 The system of claim 1, wherein the consumer receipt identification code of the consumer receipt comprises a store number, a consumer receipt number, and a check code. 如申請專利範圍第1項所述之系統,其中該啟用資訊包括一發佈者辨識碼、一店家編號、一消費者編號、一啟用時間、以及一啟用序號。 The system of claim 1, wherein the activation information comprises a publisher identification code, a store number, a consumer number, an activation time, and an activation sequence number. 如申請專利範圍第1項所述之系統,其中該使用資訊包括一店家編號、一消費者編號、一使用時間、以及該消費收據編號。 The system of claim 1, wherein the usage information includes a store number, a consumer number, a usage time, and the consumption receipt number. 如申請專利範圍第1項所述之系統,其中該優惠券是一編碼過的編號字串、一條碼、一2維條碼、以及一彩色條碼之其中之一。 The system of claim 1, wherein the coupon is one of an encoded number string, a code, a 2-dimensional barcode, and a color barcode. 如申請專利範圍第1項所述之系統,其中該優惠券顯示於電腦螢幕、電子裝置、海報及廣告單之其中之一。 The system of claim 1, wherein the coupon is displayed on one of a computer screen, an electronic device, a poster, and an advertisement. 如申請專利範圍第4項所述之系統,其中該發佈者辨識碼是發佈該優惠券的發佈者的編號及至少前一層發佈者的編號之其中之一。 The system of claim 4, wherein the publisher identification code is one of a number of a publisher that issues the coupon and a number of at least one publisher of the previous layer. 如申請專利範圍第2項所述之系統,其中該發佈者是一廣告商、一部落客、一網站經營者、以及一般網友之其中之一。 The system of claim 2, wherein the publisher is one of an advertiser, a blogger, a website operator, and a general netizen. 如申請專利範圍第1項所述之系統,其中該使用者端 是具有連接網際網路功能的一裝置。 The system of claim 1, wherein the user end It is a device with the function of connecting to the Internet. 如申請專利範圍第10項所述之系統,其中該裝置是一電腦、一手機、一行動裝置、一平板電腦、一個人數位助理(PDA)、及一上網裝置之其中之一。 The system of claim 10, wherein the device is one of a computer, a mobile phone, a mobile device, a tablet computer, a PDA, and an Internet device. 如申請專利範圍第1項所述之系統,其中該伺服器端是一電腦、一工作站、一伺服器、及一超級電腦之其中之一。 The system of claim 1, wherein the server end is one of a computer, a workstation, a server, and a supercomputer. 如申請專利範圍第1項所述之系統,其中該消費收據是一編碼過的編號字串、一條碼、一2維條碼、及一彩色條碼之其中之一。 The system of claim 1, wherein the consumer receipt is one of an encoded number string, a code, a 2-dimensional barcode, and a color barcode. 如申請專利範圍第1項所述之系統,其中該消費收據顯示在一海報、一標示牌、一收據、及一顯示裝置之其中之一。 The system of claim 1, wherein the consumer receipt is displayed in one of a poster, a nameplate, a receipt, and a display device. 一種導入聯盟行銷於實體店面的系統,該系統包含:一伺服器端以及一使用者端,該伺服器端與該至少一使用者端以一網際網路連線;該伺服器端更包括:一優惠券產生單元,產生一優惠券與一消費收據;一優惠券資料庫,儲存該優惠券的一啟用資訊與該消費收據的一使用資訊;一使用者資料庫,儲存一發佈者、一店家、以及一消費者的身分資訊與分潤資訊;一清算單元,依據儲存於該優惠券資料庫的該啟用資訊與該使用資訊,計算該發佈者、該店家、及該消費 者的個別之該分潤資訊,其中該分潤資訊包括一店家廣告佣金、一發佈者廣告佣金分潤、以及一消費者折扣價差,該使用者同時扮演該消費者與該發佈者的角色時,該發佈者的分潤為該消費者折扣價差加上該發佈者廣告佣金分潤;一優惠券啟用單元,解碼該優惠券,並將該優惠券的該啟用資訊記錄於該優惠券資料庫;以及一優惠券使用單元,解碼該消費收據,並將該消費收據的該使用資訊記錄於該優惠券資料庫;其中,該優惠券啟用單元與該優惠券使用單元設置於一手機應用軟體中。 A system for importing an alliance to a physical storefront, the system comprising: a server end and a user end, wherein the server end is connected to the at least one user end by an internet connection; the server end further comprises: a coupon generating unit generates a coupon and a consumer receipt; a coupon database stores an activation information of the coupon and a usage information of the consumer receipt; a user database stores a publisher, a a store owner, and a consumer's identity information and distribution information; a clearing unit that calculates the publisher, the store, and the consumer based on the activation information stored in the coupon database and the usage information The individual information of the distribution, wherein the information includes a store advertising commission, a publisher advertising commission, and a consumer discount spread, the user simultaneously plays the role of the consumer and the publisher The publisher's distribution is the consumer discount spread plus the publisher's advertisement commission share; a coupon activation unit that decodes the coupon and records the activation information of the coupon in the coupon database And a coupon use unit, decoding the consumption receipt, and recording the usage information of the consumption receipt in the coupon database; wherein the coupon enabling unit and the coupon using unit are disposed in a mobile application software . 如申請專利範圍第15項所述之系統,其中該伺服器端是一電腦、一工作站、一伺服器、或一超級電腦之其中之一。 The system of claim 15, wherein the server end is one of a computer, a workstation, a server, or a supercomputer. 如申請專利範圍第15項所述之系統,其中該使用者端為具有連接網際網路功能的一裝置。 The system of claim 15, wherein the user terminal is a device having an internet connection function. 如申請專利範圍第17項所述之系統,其中該裝置為一電腦、一手機、一平板電腦、一個人數位助理PDA、一行動裝置之其中之一。 The system of claim 17, wherein the device is one of a computer, a mobile phone, a tablet computer, a number of assistant PDAs, and a mobile device. 一種導入聯盟行銷於實體店面的方法,該方法包含:產生至少一優惠券與至少一消費收據;記錄該優惠券的一啟用資訊;記錄該消費收據的一使用資訊;以一分潤架構來發佈一另一優惠券;以及 根據該啟用資訊與該使用資訊,清算至少一分潤資訊;其中,該分潤資訊包括一店家廣告佣金、一發佈者廣告佣金分潤、以及一消費者折扣價差,一使用者同時扮演一消費者與一發佈者的角色,該發佈者的分潤為該消費者折扣價差加上該發佈者廣告佣金分潤。 A method for importing an affiliate marketing in a physical storefront, the method comprising: generating at least one coupon and at least one consumer receipt; recording an activation information of the coupon; recording a usage information of the consumer receipt; publishing the information in a distributed structure Another coupon; and According to the activation information and the usage information, the at least one information is cleared; wherein the distribution information includes a store advertisement commission, a publisher advertisement commission distribution, and a consumer discount spread, and one user simultaneously plays a consumption The role of the publisher and the publisher, the publisher's distribution is the consumer discount spread plus the publisher's advertising commission. 如申請專利範圍第19項所述之方法,其中該優惠券顯示於一電腦螢幕、一電子裝置、海報及廣告單上之其中之一。 The method of claim 19, wherein the coupon is displayed on one of a computer screen, an electronic device, a poster, and an advertisement. 如申請專利範圍第19項所述之方法,其中該優惠券是一編碼過的編號字串、一條碼、一2維條碼、以及一彩色條碼之其中之一。 The method of claim 19, wherein the coupon is one of an encoded number string, a code, a 2-dimensional barcode, and a color barcode. 如申請專利範圍第19項所述之方法,其中該優惠券包含一發佈者編號、一店家編號以及一檢查碼。 The method of claim 19, wherein the coupon includes a publisher number, a store number, and a check code. 如申請專利範圍第19項所述之方法,其中該消費收據包括一店家編號,一消費收據編號、與一檢查碼。 The method of claim 19, wherein the consumer receipt comprises a store number, a consumer receipt number, and a check code. 如申請專利範圍第19項所述之方法,其中該啟用資訊包括一發佈者辨識碼、一店家編號、一消費者編號、一啟用時間、以及一啟用序號。 The method of claim 19, wherein the activation information comprises a publisher identification code, a store number, a consumer number, an activation time, and an activation sequence number. 如申請專利範圍第19項所述之方法,其中該使用資訊包括一店家編號、一消費者編號、一使用時間、以及一消費收據編號。 The method of claim 19, wherein the usage information comprises a store number, a consumer number, a usage time, and a consumption receipt number. 如申請專利範圍第19項所述之方法,其中一消費者在一網站取得一優惠券,並在一店家完成消費後,該消費者讀取該收據後可得到折扣優惠,同時也取得發佈 該優惠券的權力,該消費者在自己的網站分享一優惠券。 The method of claim 19, wherein after a consumer obtains a coupon on a website and completes consumption at a store, the consumer can obtain a discount after reading the receipt, and also obtains a release. The coupon's power to the consumer to share a coupon on their website. 如申請專利範圍第19項所述之方法,其中該分潤架構是一單層次架構、一多層次架構之其中之一。 The method of claim 19, wherein the distribution framework is one of a single-level architecture and a multi-level architecture. 如申請專利範圍第27項所述之方法,其中該多層次架構是將一消費者編號及至少一前一層發佈者編號內嵌於一優惠券辨識碼中。 The method of claim 27, wherein the multi-level architecture embeds a consumer number and at least one previous layer issuer number in a coupon identification code. 如申請專利範圍第27項所述之方法,其中該多層次架構是以一發佈者資訊及至少一前一層發佈者資訊來實施佣金分潤。 The method of claim 27, wherein the multi-level architecture implements commission distribution by using a publisher information and at least one previous layer of publisher information. 如申請專利範圍第19項所述之方法,其中該另一優惠券是於一平台或裝置上輸入發佈者之社群網站帳號密碼後發佈、於該平台或裝置上輸入發佈者之電子郵件後發佈、該平台或裝置將優惠券辨識碼以電子郵件寄給發佈者自行發佈、於該平台或裝置上輸入發佈者之手機號碼後發佈、以及該平台或裝置將優惠券以簡訊寄給發佈者自行發佈之其中之一。 The method of claim 19, wherein the another coupon is issued after entering the publisher's social network account password on a platform or device, and inputting the publisher's email on the platform or device. The publishing, the platform or device sends the coupon identification code to the publisher by e-mail, publishes the mobile phone number of the publisher on the platform or device, and the platform or device sends the coupon to the publisher in a short message. One of the self-published ones. 如申請專利範圍第19項所述之方法,其中該店家廣告佣金是該發佈者廣告佣金分潤、該消費者折扣價差與一服務提供者的服務營運成本加總,或超過此三項的加總。 The method of claim 19, wherein the store advertising commission is the publisher's advertising commission, the consumer discount spread, and a service provider's service operating cost, or more than the three total. 如申請專利範圍第31項所述之方法,其中發佈者廣告佣金分潤是該發佈者依與該服務提供者的約定獲取。 The method of claim 31, wherein the publisher advertisement commission is obtained by the publisher in accordance with an agreement with the service provider. 如申請專利範圍第19項所述之方法,其中消費者折扣 價差是消費者依該優惠券所定之折扣獲取折扣價差。 The method of claim 19, wherein the consumer discount The spread is the consumer's discount spread based on the discount set by the coupon. 如申請專利範圍第19項所述之方法,於啟用該優惠券時,在該優惠券的該啟用資訊中內嵌有效期限與發行編號,記錄發行量。 For example, in the method of claim 19, when the coupon is activated, an expiration date and an issue number are embedded in the activation information of the coupon, and the circulation amount is recorded. 如申請專利範圍第19項所述之方法,依照實際到商店消費的該優惠券的該使用資訊記錄,進行使用該優惠券用量的監控。 According to the method described in claim 19, the use of the coupon amount is monitored in accordance with the usage information record of the coupon that is actually consumed by the store. 如申請專利範圍第19項所述之方法,其中一清算單元定期根據一優惠券資料庫中的該啟用資訊與該使用資訊,計算出店家廣告佣金、發佈者廣告佣金分潤、以及消費者折扣價差,並儲存至一使用者資料庫。 The method of claim 19, wherein the clearing unit periodically calculates the store advertisement commission, the publisher advertisement commission, and the consumer discount according to the activation information and the usage information in a coupon database. The spread is stored and stored in a user database.
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