CN111461765A - Advertisement propagation method and system based on automobile sun-shading appliance and storage medium - Google Patents
Advertisement propagation method and system based on automobile sun-shading appliance and storage medium Download PDFInfo
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
- G06Q30/0266—Vehicular advertisement based on the position of the vehicle
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0274—Split fees
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
- G09F21/048—Advertisement panels on sides, front or back of vehicles
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
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Abstract
The invention discloses an advertisement propagation method, a system and a storage medium based on an automobile sunshade device, wherein after an advertisement putting direction sends advertisement putting information to an operation business management platform, the operation business management platform configures advertisement content on the automobile sunshade device according to the advertisement putting information and puts the advertisement content to a user in a specified putting area, and after the user applies the automobile sunshade device to an automobile, the positioning information and the display time of the automobile sunshade device are sent to the operation business management platform; and the operation service management platform feeds back the advertisement commission to the user terminal. The invention improves the advertisement putting effect; the commission can be paid to the user according to the advertisement putting position and the putting time of the user, the advertisement putting enthusiasm and the advertisement reading enthusiasm of the user are improved, and the method can be widely applied to the technical field of the Internet.
Description
Technical Field
The invention relates to the technical field of Internet, in particular to an advertisement propagation method, an advertisement propagation system and a storage medium based on an automobile sun-shading appliance.
Background
In recent years, with the stable development of economy and the improvement of the living standard of people, the utilization rate of automobiles is higher and higher, and the keeping quantity of the automobiles is continuously increased. When the automobile is parked in a burning sun, the automobile body of the automobile can rapidly collect heat, so that the temperature in the compartment can be rapidly increased, in addition, the shell of the automobile compartment can be exposed to the burning sun for a long time, the shell of the compartment can be rapidly aged, and leather or related materials in the compartment can generate harmful gases after being exposed to high temperature or the sun, so that passengers in the compartment can not breathe smoothly, and the physical health of the passengers can be even affected. Therefore, more and more people are using the automobile sun-shading device to reduce the temperature of the automobile compartment, and some merchants also find that the automobile sun-shading device can be used as a carrier of advertisements, but the existing modes are single, only the advertisements are printed on the sun-shading device, the advertisement putting cannot be optimized according to the factors such as the geographic position and the service time of a user, and good advertisement benefits cannot be obtained.
Disclosure of Invention
In view of this, embodiments of the present invention provide an advertisement propagation method, system and storage medium based on an automobile sunshade device, which are helpful for improving advertisement benefits.
The invention provides an advertisement propagation method based on an automobile sunshade appliance, which is applied to an advertisement putting party and comprises the following steps:
sending advertisement putting information to an operation business management platform so that the operation business management platform configures advertisement content on the automobile sun-shading appliance according to the advertisement putting information;
the advertisement putting information comprises an advertisement putting area, an advertisement putting price and a commission amount returned to the user.
Further, the sending of the advertisement delivery information to the operation service management platform includes:
and sending advertisement putting information to the operation service management platform through the mobile equipment or the fixed terminal.
According to a second aspect of the present invention, there is provided an advertisement propagation method based on an automobile sunshade device, applied to an operation service management platform, including:
receiving advertisement putting information sent by an advertisement putting party;
generating advertisement content according to the advertisement putting information;
configuring the advertisement content on a car sun-shading appliance;
the automobile sun-shading device with the configured advertisement content is transmitted to a user side, so that the user side can use the automobile sun-shading device with the configured advertisement content on an automobile;
receiving positioning information and display time sent by a user side;
and feeding back the advertisement commission to the user side based on the commission amount in the advertisement putting information of the advertisement putting party according to the positioning information and the display time.
Further, still include:
receiving an identity identification request of a user side;
and determining the identity information of the user side according to the identity identification request, and feeding back the identification result to the user side.
According to a third aspect of the present invention, there is provided an advertisement broadcasting method based on an automobile sunshade device, applied to a user side, including:
receiving an automobile sun-shading appliance conveyed by an operation business management platform, and applying the automobile sun-shading appliance to an automobile;
and sending the positioning information and the display time of the automobile sun-shading appliance to the operation business management platform, so that the operation business management platform feeds back the advertisement commission to the user side according to the positioning information and the display time.
Further, still include:
sending an identity identification request to an operation service management platform;
logging in an application program according to an identification result fed back by the operation service management platform;
and viewing advertisement content through the application program, and viewing the historical advertisement display record of the user through the application program.
Further, the sending of the positioning information and the display time of the automobile sun-shading appliance to the operation business management platform includes:
the method comprises the steps that positioning information of the automobile sun-shading appliance is sent to an operation business management platform through a positioning module on the automobile sun-shading appliance;
alternatively, the first and second electrodes may be,
the positioning information of the automobile sun-shading appliance is sent to the operation business management platform through the positioning module on the user side, and the advertisement content display time on the automobile sun-shading appliance is sent to the operation business management platform.
According to a fourth aspect of the present invention, there is also provided an advertisement propagation system based on an automobile sunshade device, comprising an advertisement delivering party, an operation service management platform and a user side;
the advertisement delivery party includes:
the delivery module is used for sending advertisement delivery information to the operation business management platform so that the operation business management platform configures advertisement content on the automobile sun-shading appliance according to the advertisement delivery information;
the advertisement putting information comprises an advertisement putting area, an advertisement putting price and a commission amount returned to the user;
the operation service management platform comprises:
the first receiving module is used for receiving advertisement putting information sent by an advertisement putting party;
the generating module is used for generating advertisement content according to the advertisement putting information;
the configuration module is used for configuring the advertisement content on an automobile sun-shading appliance;
the delivery module is used for delivering the automobile sun-shading device with the configured advertisement content to a user side so that the user side can use the automobile sun-shading device with the configured advertisement content on an automobile;
the second receiving module is used for receiving the positioning information and the display time sent by the user side;
the commission feedback module is used for feeding back the advertisement commission to the user side based on the commission amount in the advertisement putting information of the advertisement putting party according to the positioning information and the display time;
the user side includes:
the third receiving module is used for receiving the automobile sun-shading appliance conveyed by the operation business management platform and applying the automobile sun-shading appliance to an automobile;
and the positioning module is used for sending the positioning information and the display time of the automobile sun-shading appliance to the operation business management platform so that the operation business management platform feeds back the advertisement commission to the user side according to the positioning information and the display time.
According to a fifth aspect of the present invention, there is provided an advertisement dissemination system based on an automobile sunshade device, comprising a processor and a memory;
the memory is used for storing programs;
the processor is adapted to perform the methods according to the first, second and third aspects of the invention according to the program.
According to a sixth aspect of the present invention there is provided a storage medium having stored therein instructions executable by a processor, the computer readable storage medium storing a program for execution by the processor to perform the method according to the first, second and third aspects of the present invention.
After the advertisement putting direction sends the advertisement putting information to the operation business management platform, the operation business management platform configures the advertisement content on the automobile sunshade device according to the advertisement putting information and puts the advertisement content on the user in the appointed putting area, and after the user applies the automobile sunshade device on the automobile, the embodiment of the invention sends the positioning information and the display time of the automobile sunshade device to the operation business management platform; and the operation business management platform feeds back the advertisement commission to the user terminal based on the commission amount in the advertisement putting information of the advertisement putting party according to the positioning information and the display time. The invention can put the advertisement to the determined area according to the demand of the advertisement putting party, thereby improving the advertisement putting effect; and the commission can be paid to the user according to the advertisement putting position and the putting time of the user, so that the advertisement putting enthusiasm and the advertisement reading enthusiasm of the user are improved, and the advertisement putting effect is further improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
FIG. 1 is a diagram illustrating a first system architecture according to an embodiment of the present invention;
FIG. 2 is a schematic view of a first internal structure of a sunshade device for a vehicle according to an embodiment of the present invention;
FIG. 3 is a diagram illustrating a second system architecture according to an embodiment of the present invention;
FIG. 4 is a schematic view of a second internal structure of the sunshade device for a vehicle according to the embodiment of the present invention;
FIG. 5 is a flowchart illustrating an embodiment of the present invention.
Detailed Description
The invention will be further explained and explained with reference to the drawings and the embodiments in the description. The step numbers in the embodiments of the present invention are set for convenience of illustration only, the order between the steps is not limited at all, and the execution order of each step in the embodiments can be adaptively adjusted according to the understanding of those skilled in the art.
Aiming at the problem of poor advertisement putting effect of the automobile sun-shading appliance in the prior art, the invention provides an advertisement propagation method and system based on the automobile sun-shading appliance and a storage medium. The invention can obtain the information of advertisement display place, advertisement display time and the like when a user opens the automobile sun-shading appliance through the positioning module and the information transceiving module on the automobile sun-shading appliance, and estimates the pedestrian volume of the display place by combining the map information provided by a third party, thereby estimating the advertisement display effect. Meanwhile, the invention can also control the opening and closing of the automobile sun-shading appliance through the application program on the user terminal, and when the application program on the user terminal is opened, the advertisement of the advertiser can be displayed firstly and then the control interface is accessed, thereby providing a good advertisement display entrance for the advertiser.
The invention aims to make an advertiser pay for a user more reasonably according to the position and time of displaying the advertisement of the user, so that the cost of purchasing the automobile sun-shading appliance can be reduced for the user. An advertisement transmission system based on car sunshade umbrella and its method includes two composition modes, the first mode is composed of advertiser, operation service management platform, user terminal and car sunshade device with communication terminal and positioning device, the car sunshade device can directly communicate with operation service management platform, and it has no need of user terminal. The second mode is composed of an advertiser, an operation service management platform, a user terminal and an automobile sunshade device without a positioning device, and the second mode is to reduce the cost by utilizing a communication system and a positioning system of the user terminal, and the automobile sunshade device is only communicated with the user terminal.
The components of the system of the present invention are described in detail below:
the embodiment of the invention provides an advertisement propagation system based on an automobile sunshade appliance, which comprises an advertisement putting party, an operation business management platform and a user side;
the advertisement delivery party includes:
the delivery module is used for sending advertisement delivery information to the operation business management platform so that the operation business management platform configures advertisement content on the automobile sun-shading appliance according to the advertisement delivery information;
the advertisement putting information comprises an advertisement putting area, an advertisement putting price and a commission amount returned to the user;
the operation service management platform comprises:
the first receiving module is used for receiving advertisement putting information sent by an advertisement putting party;
the generating module is used for generating advertisement content according to the advertisement putting information;
the configuration module is used for configuring the advertisement content on an automobile sun-shading appliance;
the delivery module is used for delivering the automobile sun-shading device with the configured advertisement content to a user side so that the user side can use the automobile sun-shading device with the configured advertisement content on an automobile;
the second receiving module is used for receiving the positioning information and the display time sent by the user side;
the commission feedback module is used for feeding back the advertisement commission to the user side based on the commission amount in the advertisement putting information of the advertisement putting party according to the positioning information and the display time;
the user side includes:
the third receiving module is used for receiving the automobile sun-shading appliance conveyed by the operation business management platform and applying the automobile sun-shading appliance to an automobile;
and the positioning module is used for sending the positioning information and the display time of the automobile sun-shading appliance to the operation business management platform so that the operation business management platform feeds back the advertisement commission to the user side according to the positioning information and the display time.
Specifically, the advertisement delivery party in the embodiment of the present invention is an advertiser, and the advertiser is a legal person, other economic organization or individual who designs, manufactures and issues an advertisement for promoting goods or providing services, or who orders or entrusts others. It can be a legal person or a natural person.
The user side is a terminal device which is owned by a user of the automobile sun-shading appliance and has communication and positioning functions, the terminal device comprises a mobile phone, a tablet personal computer and other communication tools, the communication tools are used for controlling the automobile sun-shading appliance, receiving feedback information of the automobile sun-shading appliance and communicating with the operation business management platform, the positioning information and working state information (such as opening and closing states, display time, fault information and the like) of the automobile sun-shading appliance are sent to the operation business management platform, and the user terminal is equivalent to an information transfer station of the automobile sun-shading appliance and the operation business management platform and receives information (including advertisement information, authentication information, return amount information and the like) sent by the operation business management platform.
The automobile sun-shading device is designed according to the appearance of an automobile, covers part or all of the area of the automobile, can effectively reduce the temperature in the automobile at high temperature, and is called as the automobile sun-shading device, and comprises an automobile sunshade, an automobile sun-shading cover, an automobile sun-shading curtain, an automobile sun-shading cover, an automobile dust cover and the like, wherein the automobile sun-shading device can comprise a GPS positioning module, and the automobile sun-shading device can comprise mobile communication modules (comprising mobile communication modes of 2G, 3G, 4G, 5G and the like). When the automobile sun-shading appliance is directly communicated with an operation business management platform, a GPS positioning module and a mobile communication module are required. When the automobile sun-shading appliance is indirectly communicated with the operation business management platform and needs to pass through the user terminal, the automobile sun-shading appliance does not need to be provided with a GPS positioning module and a mobile communication module. The automobile sun-shading appliance is also provided with a wireless communication module (comprising ZigBee, wireless local area network (Wi-Fi), Bluetooth (Bluetooth), Ultra Wide Band (Ultra Wide Band), Near Field Communication (NFC) and the like), the wireless communication module is responsible for communicating with the user terminal, data such as positioning information and working state information (such as opening and closing state, display time, battery information, error information and the like) are transmitted to the user terminal, and then the data are transmitted to the operation service management platform by the user terminal to be processed. The automobile sun-shading appliance is also provided with a remote control module, the remote control module mainly controls the opening and closing of the automobile sun-shading appliance through a remote controller, and the remote control mode can comprise infrared remote control, radio frequency remote control and the like.
The operation business management platform is used for processing advertisement putting business of an advertiser, performing information interaction with a user terminal, or performing information interaction with an automobile sun-shading appliance through a mobile communication module of the automobile sun-shading appliance.
In the embodiment of the present invention, when the car sun visor can directly communicate with the operation service management platform, as shown in fig. 1, it is a schematic diagram of a first system architecture of the embodiment of the present invention, where 101 is an advertiser who puts an advertisement, 102 is the operation service management platform, 103 is a user terminal, and 104 is the car sun visor.
105 is an information exchange interface between the advertiser and the operation service management platform, and the advertisement information is uploaded mainly through a mobile phone or a computer to confirm the advertisement putting scheme.
106 is an operation service management platform and user terminal communication interface, and mainly performs information interaction with the APP on the user terminal through a mobile communication network or a WIFI network, including advertisement information displayed when opening the APP, amount information returned to the user, and the like.
107 is an interface for communication between the operation business management platform and the car sun-shading appliance, and data such as authentication information, positioning information, working state information, display time and the like of the car sun-shading appliance are uploaded to the operation business management platform mainly through a mobile communication module of the car sun-shading appliance.
108 is a control interface between the user terminal and the car sun visor, which is mainly used to control the car sun visor via the wireless communication module of the car sun visor, and also can upload the authentication information, positioning information, working state information, display time and other data of the car sun visor to the user terminal, and then upload the data to the operation service management platform via the user terminal.
In this embodiment, fig. 2 is a schematic diagram of a first internal structure of a sunshade device for a vehicle according to an embodiment of the present invention, and 201 in fig. 2 is a positioning module for receiving a GPS positioning signal; 202 is a processor; 203 is a wireless communication module; 204 is a control module; 205 is a mobile communication module; 211 is a remote control module; 206 is a positioning data interface; 207 is a control interface of the automobile sun-shading appliance; 208 is a wireless communication module interface, and the main connection modes include ZigBee, wireless local area network (Wi-Fi), Bluetooth (Bluetooth), Ultra Wide Band (Ultra Wide Band) and Near Field Communication (NFC); 209 is a data interface of a mobile communication module, and the main communication modes comprise mobile communication network modes such as 2G, 3G, 4G, 5G and the like; 210 is a data interface of a remote control module, and remote control modes can include infrared remote control, radio frequency remote control and the like.
In another embodiment, the car sun visor may indirectly communicate with the operation service management platform, and the middle needs to pass through the user terminal, and at this time, the car sun visor does not need to have a GPS positioning module and a mobile communication module, as shown in fig. 3, which is a schematic diagram of a second system architecture of the embodiment of the present invention:
in fig. 3, 301 is an advertiser who puts an advertisement; 302 is an operation service management platform; 303 is a user terminal; 304 is an automotive sun shade;
305 is an information exchange interface between an advertiser and an operation service management platform, and the advertisement information is uploaded mainly through a mobile phone or a computer to confirm an advertisement putting scheme;
306, the operation service management platform communicates with the user terminal, and mainly performs information interaction with the APP on the user terminal through a mobile communication network or a WIFI network, including advertisement information displayed when the APP is opened, amount information returned to the user, and the like;
307, the control interface between the user terminal and the car sun visor is mainly used for controlling the car sun visor through the wireless communication module of the car sun visor, and can also upload the data of the authentication information, the positioning information, the working state information, the display time and the like of the car sun visor to the user terminal, and then upload the data to the operation service management platform through the user terminal.
Under the embodiment, referring to fig. 4, it is a schematic diagram of a second internal structure of the automotive sun-shading device according to the embodiment of the present invention, wherein 401 is a processor; 402 is a control module; 403 is a wireless communication module; 404 is a remote control module;
405 is a wireless communication module interface, and the main connection modes include ZigBee, wireless local area network (Wi-Fi), Bluetooth (Bluetooth), Ultra Wide Band (Ultra Wide Band) and Near Field Communication (NFC);
406 is an automotive sun shade control interface;
407 is a data interface of a remote control module, and remote control modes can include infrared remote control, radio frequency remote control and the like.
Based on the system, the following describes the specific implementation steps of the advertisement propagation method based on the automobile sun-shading appliance of the invention:
referring to fig. 5, in a first system configuration, a first embodiment of the present invention is:
1. firstly, an advertiser uploads advertisement information through a mobile phone or a computer and selects an advertisement package (including a placement area, a price, a commission and the like).
2. The operation business management platform prints the advertisement information of the advertiser on the automobile sun-shading device, and according to the advertisement putting area and the advertisement package selected by the advertiser, the automobile sun-shading device is sold after advertisement content is configured on the automobile sun-shading device (the selling mode can be sold through a network and then is mailed or pushed by the ground, and the like).
3. After the user receives the automobile sunshade device, the opening and closing of the automobile sunshade device can be controlled through one of the modes of a switch on the automobile sunshade device, a wireless remote control mode or an APP on a user terminal, and the automobile sunshade device uploads positioning information and working state information to an operation business management platform through a GPS positioning module and a mobile communication module.
If the user controls the opening and closing of the automobile sun-shading appliance through the APP on the user terminal, when the APP on the user terminal is opened, the advertisement of an advertiser is displayed on the opening picture, the user can click to enter the corresponding link to further view the advertisement content, the user can skip the advertisement, and the user can obtain corresponding commission for returning when browsing the advertisement.
4. And the operation service management platform matches the user identity according to the positioning information uploaded by the user, and returns the calculated advertisement display commission to the user according to the advertisement display place, the display time period, the display accumulation time length and other factors of the user.
5. A user can inquire information such as historical records of self-displayed advertisements and obtained commissions from an operation business management platform through a user terminal APP.
Referring to fig. 5, in a second system configuration, a second embodiment of the present invention is:
1. firstly, an advertiser uploads advertisement information through a mobile phone or a computer and selects an advertisement package (including a delivery area, a price, a return commission and the like);
2. the operation business management platform prints the advertisement information of the advertiser on the automobile sun-shading device, and sells the automobile sun-shading device after configuring the advertisement content on the automobile sun-shading device according to the advertisement putting area and the advertisement price package selected by the advertiser (the selling mode can be sold through a network and then mailed or pushed by the ground, and the like);
3. after the user receives the automobile sun-shading appliance, the opening and closing of the automobile sun-shading appliance can be controlled through one of three modes, namely a switch on the automobile sun-shading appliance, a wireless remote control mode or an APP on a user terminal.
If the user controls the opening and closing of the automobile sunshade device through the APP on the user terminal, information such as the place and time of the user opening and closing the automobile sunshade device can be uploaded to the operation service management platform through the mobile communication module or the WIFI communication of the user terminal by utilizing the positioning module on the user terminal.
If the user controls the opening and closing of the automobile sun-shading appliance through the APP on the user terminal, when the APP on the user terminal is opened, the advertisement of an advertiser is displayed on the opening picture, the user can click to enter the corresponding link to further view the advertisement content, the user can skip the advertisement, and the user can obtain corresponding commission for returning when browsing the advertisement.
4. And the operation service management platform matches the user identity according to the positioning information uploaded by the user, and returns the calculated advertisement display commission to the user according to the advertisement display place, the display time period, the display accumulation duration and the like of the user.
5. A user can inquire information such as historical records of self-displayed advertisements and obtained commissions from an operation business management platform through a user terminal APP.
The embodiment of the invention also provides an advertisement propagation system based on the automobile sun-shading appliance, which comprises a processor and a memory;
the memory is used for storing programs;
the processor is configured to perform the above-described method according to the program.
The embodiment of the invention also provides a storage medium, wherein instructions executable by a processor are stored in the storage medium, and the computer readable storage medium stores a program, and the program is executed by the processor to execute the method.
In conclusion, the automobile sunshade can be provided with the GPS positioning system, and the GPS positioning function on the user terminal can be utilized in a wireless communication mode, so that an advertiser can pay the cost to the user more reasonably according to the advertisement showing position and the advertisement showing time of the user, and the user can also reduce the cost for purchasing the automobile sunshade, thereby achieving win-win effect.
The invention can put the advertisement to the determined area according to the demand of the advertisement putting party, thereby improving the advertisement putting effect; and the commission can be paid to the user according to the advertisement putting position and the putting time of the user, so that the advertisement putting enthusiasm and the advertisement reading enthusiasm of the user are improved, and the advertisement putting effect is further improved.
In alternative embodiments, the functions/acts noted in the block diagrams may occur out of the order noted in the operational illustrations. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality/acts involved. Furthermore, the embodiments presented and described in the flow charts of the present invention are provided by way of example in order to provide a more thorough understanding of the technology. The disclosed methods are not limited to the operations and logic flows presented herein. Alternative embodiments are contemplated in which the order of various operations is changed and in which sub-operations described as part of larger operations are performed independently.
Furthermore, although the present invention is described in the context of functional modules, it should be understood that, unless otherwise stated to the contrary, one or more of the described functions and/or features may be integrated in a single physical device and/or software module, or one or more functions and/or features may be implemented in a separate physical device or software module. It will also be appreciated that a detailed discussion of the actual implementation of each module is not necessary for an understanding of the present invention. Rather, the actual implementation of the various functional modules in the apparatus disclosed herein will be understood within the ordinary skill of an engineer, given the nature, function, and internal relationship of the modules. Accordingly, those skilled in the art can, using ordinary skill, practice the invention as set forth in the claims without undue experimentation. It is also to be understood that the specific concepts disclosed are merely illustrative of and not intended to limit the scope of the invention, which is defined by the appended claims and their full scope of equivalents.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device.
More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
While embodiments of the invention have been shown and described, it will be understood by those of ordinary skill in the art that: various changes, modifications, substitutions and alterations can be made to the embodiments without departing from the principles and spirit of the invention, the scope of which is defined by the claims and their equivalents.
While the preferred embodiments of the present invention have been illustrated and described, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (10)
1. An advertisement propagation method based on an automobile sunshade device is characterized by being applied to an advertisement putting party and comprising the following steps:
sending advertisement putting information to an operation business management platform so that the operation business management platform configures advertisement content on the automobile sun-shading appliance according to the advertisement putting information;
the advertisement putting information comprises an advertisement putting area, an advertisement putting price and a commission amount returned to the user.
2. The advertising method according to claim 1, wherein the sending of the advertising information to the operation service management platform comprises:
and sending advertisement putting information to the operation service management platform through the mobile equipment or the fixed terminal.
3. An advertisement propagation method based on an automobile sunshade appliance is characterized by being applied to an operation business management platform and comprising the following steps:
receiving advertisement putting information sent by an advertisement putting party;
generating advertisement content according to the advertisement putting information;
configuring the advertisement content on a car sun-shading appliance;
the automobile sun-shading device with the configured advertisement content is transmitted to a user side on an advertisement putting area, so that the user side uses the automobile sun-shading device with the configured advertisement content on an automobile;
receiving positioning information and display time sent by a user side;
and feeding back the advertisement commission to the user side based on the commission amount in the advertisement putting information of the advertisement putting party according to the positioning information and the display time.
4. The advertising method according to claim 3, further comprising:
receiving an identity identification request of a user side;
and determining the identity information of the user side according to the identity identification request, and feeding back the identification result to the user side.
5. An advertisement propagation method based on an automobile sun-shading appliance is characterized by being applied to a user side and comprising the following steps:
receiving an automobile sun-shading appliance conveyed by an operation business management platform, and applying the automobile sun-shading appliance to an automobile;
and sending the positioning information and the display time of the automobile sun-shading appliance to the operation business management platform, so that the operation business management platform feeds back the advertisement commission to the user side according to the positioning information and the display time.
6. The advertising method according to claim 5, further comprising:
sending an identity identification request to an operation service management platform;
logging in an application program according to an identification result fed back by the operation service management platform;
and viewing advertisement content through the application program, and viewing the historical advertisement display record of the user through the application program.
7. The advertising method according to claim 5, wherein the step of sending the positioning information and the display time of the car sun visor to the operation business management platform comprises the steps of:
the method comprises the steps that positioning information of the automobile sun-shading appliance is sent to an operation business management platform through a positioning module on the automobile sun-shading appliance;
alternatively, the first and second electrodes may be,
the positioning information of the automobile sun-shading appliance is sent to the operation business management platform through the positioning module on the user side, and the advertisement content display time on the automobile sun-shading appliance is sent to the operation business management platform.
8. The advertisement propagation system based on the automobile sun-shading appliance is characterized by comprising an advertisement putting party, an operation business management platform and a user side;
the advertisement delivery party includes:
the delivery module is used for sending advertisement delivery information to the operation business management platform so that the operation business management platform configures advertisement content on the automobile sun-shading appliance according to the advertisement delivery information;
the advertisement putting information comprises an advertisement putting area, an advertisement putting price and a commission amount returned to the user;
the operation service management platform comprises:
the first receiving module is used for receiving advertisement putting information sent by an advertisement putting party;
the generating module is used for generating advertisement content according to the advertisement putting information;
the configuration module is used for configuring the advertisement content on an automobile sun-shading appliance;
the delivery module is used for delivering the automobile sun-shading device with the configured advertisement content to a user side so that the user side can use the automobile sun-shading device with the configured advertisement content on an automobile;
the second receiving module is used for receiving the positioning information and the display time sent by the user side;
the commission feedback module is used for feeding back the advertisement commission to the user side based on the commission amount in the advertisement putting information of the advertisement putting party according to the positioning information and the display time;
the user side includes:
the third receiving module is used for receiving the automobile sun-shading appliance conveyed by the operation business management platform and applying the automobile sun-shading appliance to an automobile;
and the positioning module is used for sending the positioning information and the display time of the automobile sun-shading appliance to the operation business management platform so that the operation business management platform feeds back the advertisement commission to the user side according to the positioning information and the display time.
9. The advertisement propagation system based on the automobile sun-shading appliance is characterized by comprising a processor and a memory;
the memory is used for storing programs;
the processor is configured to perform the method according to the program as claimed in any one of claims 1-2, 3-4 or 5-7.
10. A storage medium having stored therein processor-executable instructions, wherein the computer-readable storage medium stores a program that is executed by a processor to perform the method of any of claims 1-2, 3-4, or 5-7.
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| CN202010180045.7A CN111461765A (en) | 2020-03-16 | 2020-03-16 | Advertisement propagation method and system based on automobile sun-shading appliance and storage medium |
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| CN202010180045.7A CN111461765A (en) | 2020-03-16 | 2020-03-16 | Advertisement propagation method and system based on automobile sun-shading appliance and storage medium |
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