CN106600328A - Dissemination method of advertisement information - Google Patents
Dissemination method of advertisement information Download PDFInfo
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- CN106600328A CN106600328A CN201611159805.6A CN201611159805A CN106600328A CN 106600328 A CN106600328 A CN 106600328A CN 201611159805 A CN201611159805 A CN 201611159805A CN 106600328 A CN106600328 A CN 106600328A
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- advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
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- Game Theory and Decision Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides a dissemination method of advertisement information, and relates to an information dissemination method. An advertiser provides advertisement information and saves the advertisement information to a server; an advertisement agent user registers a portable short-distance wireless advertising device to the server; the advertisement agent user requests advertisement agency to the server; an advertisement browsing user searches the surrounding advertisement agent user through a mobile terminal, obtains link information, and downloads and displays corresponding advertisement information from the server through a link; and advertisement expense is distributed to the advertisement agent user and the advertisement browsing user. According to the method, the advertisement agent user delivers advertisements to the surrounding users through the portable short-distance wireless device, convenience and rapidness are realized, reception objects of the advertisement and the advertisement agent user have position correlation, and accurate advertisement pushing is realized; the portable short-distance wireless advertising device is generally small in size and convenient to carry, and income can be obtained from the advertisement expense by advertisement agency; the advertisement browsing users can obtain the income by watching the advertisement; and the method is advantaged by low cost, high effect, convenience, and interactivity.
Description
Technical field
The present invention relates to information dissemination method, more particularly to a kind of transmission method of advertisement category information.
Background technology
At present, advertisement category information is mostly propagated by TV, broadcast, the Internet, note, building advertisement, its propagation
Mode is that advertiser pays certain expense, is charged by advertisement number of times, time, click volume, and this series advertisements Jing is commonly present extensively
Announcement expense is expensive, advertisement scope is little, cannot carry out accurate advertisement, user does not see the wish (or even harassing and wrecking user) of advertisement, accounts for
The shortcomings of with public place.What is more, and some advertisements still adopt papery leaflet, occur on environmental health, resource environment protection
Series of problems.On the other hand with the continuous development of mobile Internet, mobile subscriber becomes a huge colony, from 2013
Year, Apple released iOS7, and iBeacon equipment obtains developing rapidly and popularization, and this causes to be carried out using low-consumption wireless equipment
Closely accurate advertisement distribution, by mobile phone wireless equipment advertising message is received, and then the mode of browse advertisements is got on mobile phone
More to obtain gray favor, wherein businessman's function of " wechat is shaken " is exactly one of advertisement applications.
Chinese patent CN105701685A discloses a kind of new commercial paper information dissemination method, at least including following step
Suddenly：Step 1：Advertisement propagation system examines data of the personal user by terminal application, sets up user database.Step 2：Advertisement
Business provides ad content, expense, and proposition may participate in feature or the requirement of advertisement crowd.Step 3：Advertisement propagation system inquires about user
Whether information bank, screened to user by advertiser request and met the requirements, and sends commercial announcements to satisfactory user.
Step 4：Logging in system by user, advertisement propagation system to user sends ad content.Step 5：After the completion of advertisement transmission, Yong Huxiang
Advertisement propagation system replys characteristic of advertisement.Step 6：Advertisement propagation system is examined after the information of user's transmission, by advertizing
System provides the rights and interests of certain values to user.
Chinese patent CN102800001A discloses a kind of transmission method for mobile phone advertisement media information industry, with a management
Center, is a data base and management system, and manager, advertiser and register user, register user at least includes first user
And second user, administrative center is registered or is predefined to above-mentioned first user and second user, and at least second user has
The user terminal matched with sign-on ID, user terminal is an information communication and playback equipment, and with advertisement media information
Management client is played, manager or advertiser can throw in advertising media information and related content, advertiser by administrative center
Input expense is allocated by administrative center and first user in the ratio of agreement, and so, advertisement is in industry, group uses
It is indoor to obtain extensively effectively propagating, meanwhile, the manager of user can obtain the excitation of advertising expenditure, end user
Partial activation can be obtained so that advertising expenditure is used and most rationally have effective link.
The content of the invention
It is an object of the invention to provide a kind of transmission method of advertisement category information.
The present invention is comprised the following steps：
1) advertiser provides advertising message and is saved in server；
2) advertisement agency user is to the portable short-distance wireless advertising equipment of server registers；
3) advertisement agency user is to server request agent advertisement；
4) advertisement browses user by the advertisement agency user around mobile terminal to search and obtains link information, then passes through
Link and download corresponding advertising message to server and represent；
5) advertising expenditure is assigned to advertisement agency user and advertisement browses user.
In step 1) in, the advertising message includes but is not limited to ad content, advertising expenditure, ad features etc.；
The ad content includes at least one in word, picture, video, link etc.；The ad features include wide
Accuse ID, advertisement classification, advertisement effect duration, can agent advertisement user position, can agent advertisement user's sex, can act on behalf of
The age of user of advertisement, the customer location of browsable advertisement, user's sex of browsable advertisement, the age of user of browsable advertisement
Deng.
In step 2) in, the portable short-distance wireless advertising equipment includes iBeacon, RFID, ZigBee, intelligent sliding
Dynamic terminal unit；The advertisement agency user to the portable short-distance wireless advertising equipment of server registers can be used by advertisement agency
Family connects advertising equipment by mobile phone or computer, and coordinates corresponding software system to be registered to server；The software system
System includes at least one in merchant module, line module, advertisement module etc.；The merchant module is used to manage advertiser, test
Card advertiser id；Merchant module includes registration, logs in, changes data function；There is businessman defined in server storage system
Tables of data, including following field：Merchant ID, login password, Merchant name, LOGO icons, affiliated industry, account balance；
The line module is mainly used in managing user, checking user identity, advertisement screening matching；Line module includes note
Volume, login, modification data function；There are user data table, including following field defined in server storage system：ID,
Login password, user's pet name, user's head portrait, sex, the age, hobby, advertisement ID (one or more) of agency, more than account
Volume；
The advertisement module is mainly used in realizing that advertiser's releasing advertisements, advertisement agency's user agent's advertisement, advertisement are browsed
User's browse advertisements；There are advertisement information list, advertising equipment table, advertisement agency's table, advertisement to browse defined in server storage system
Table；
Advertisement information list includes：Advertisement ID, word, picture, video, link, classification, effect duration, advertising expense, advertisement reading
Number of times, Merchant ID, advertisement scope；Wherein advertisement scope limit can agent advertisement user position, sex, age, can be clear
Look at customer location, sex, the age of advertisement；
Advertising equipment table includes：Advertisement agency's ID, advertising equipment ID；
Advertisement agency's table includes：Advertisement ID, advertisement agency's ID；
Advertisement index table includes：Advertisement ID, advertising equipment ID, advertisement browse ID, browsing time.
In step 3) in, the advertisement agency user to server request agent advertisement can pass through handss by advertisement agency user
Machine or computer coordinate the advertisement that corresponding software can act on behalf of to whois lookup and to server request agency.
In step 4) in, the mobile terminal includes smart mobile phone, panel computer etc.；Mobile terminal is by recognizing advertisement generation
The Portable advertisement equipment of reason user, so as to obtain link information.
In step 5) in, the advertising expenditure is assigned to advertisement agency user and when advertisement browses user, can also be by taking
Business device is random in passing or gives advertisement by setting and browses user and provides virtual prize.
The present invention has the following technical effect that：
1) user is allowed to work as media.Advertisement agency user is thrown by portable short distance radio equipment to oneself user at one's side
Advertisement is sent, this Way of AD Communication is convenient and swift, the reception object of advertisement and advertisement agency user have position correlation, group
Body dependency (possibly friend, work together, be also likely to be the same consumer group), so as to realize accurate advertisement.
2) advertising expenditure range of distribution includes that advertisement agency user and advertisement browse user.Because portable short-distance wireless
The usual small volume of advertising equipment, it is easy to carry, the product form of ornament, key chain, wrist-watch, mobile phone, Dai Liguang can be made
Accusing can be to obtain income from advertising expense, and these features can allow the willing agent advertisement of user；Advertisement browses user in the spare time
Remaining time opens mobile phone, looks at that advertisement can obtain income from advertising expense, or even can also recognize people at one's side, and and they
Interaction, because user is actively to see advertisement, advertising message will not bother user.
3) advertiser, advertisement agency user, advertisement browses the user that user is commercial paper message dissemination system, by handss
Software and server software on machine carries out data interaction；Advertisement agency user is same by portable short-distance wireless advertising equipment
Advertisement browses the mobile phone of user and carries out data interaction.
4) portable short-distance wireless advertising equipment is the electronic equipment with wireless communication capability, with can programming apparatus
The function of ID, in advertisement propagation system, it is with certain rule and is spaced the device id to surrounding broadcast oneself.
Specific embodiment
The embodiment of the present invention is comprised the following steps：
1) advertiser provides advertising message and is saved in server；The advertising message include but is not limited to ad content,
Advertising expenditure, ad features etc.；The ad content includes at least one in word, picture, video, link etc.；It is described wide
Accuse characteristic include advertisement ID, advertisement classification, advertisement effect duration, can agent advertisement user position, can agent advertisement use
Family sex, can agent advertisement age of user, it is the customer location of browsable advertisement, user's sex of browsable advertisement, browsable
Age of user of advertisement etc..
2) advertisement agency user is to the portable short-distance wireless advertising equipment of server registers；The portable short distance without
Line advertising equipment includes iBeacon, RFID, ZigBee, intelligent mobile terminal equipment；The advertisement agency is stepped on user orientation server
Remember that portable short-distance wireless advertising equipment can connect advertising equipment by advertisement agency user by mobile phone or computer, and coordinate phase
The software system answered is registered to server；The software system is included in merchant module, line module, advertisement module etc.
It is at least one；The merchant module is used to manage advertiser, checking advertiser id；Merchant module includes registration, logs in, changes
Data function；There are merchant data table, including following field defined in server storage system：Merchant ID, login password, businessman
Title, LOGO icons, affiliated industry, account balance；The line module is mainly used in managing user, checking user identity, wide
Accuse screening matching；Line module includes registration, logs in, changes data function；There is number of users defined in server storage system
According to table, including following field：ID, login password, user's pet name, user's head portrait, sex, the age, hobby, agency
Advertisement ID (one or more), account balance；The advertisement module is mainly used in realizing that advertiser's releasing advertisements, advertisement agency are used
Family agent advertisement, advertisement browse user's browse advertisements；Have defined in server storage system advertisement information list, advertising equipment table,
Advertisement agency's table, advertisement index table；Advertisement information list includes：Advertisement ID, word, picture, video, link, classification, effect duration,
Advertising expense, advertisement reading number of times, Merchant ID, advertisement scope；Wherein advertisement scope limit can agent advertisement user position,
Sex, age, the customer location of browsable advertisement, sex, age；Advertising equipment table includes：Advertisement agency's ID, advertisement set
Standby ID；Advertisement agency's table includes：Advertisement ID, advertisement agency's ID；Advertisement index table includes：It is advertisement ID, advertising equipment ID, wide
Announcement browses ID, browsing time.
3) advertisement agency user is to server request agent advertisement；The advertisement agency user is wide to server request agency
Accusing can coordinate advertisement that corresponding software can act on behalf of to whois lookup and to clothes from advertisement agency user by mobile phone or computer
Business device request agency.
4) advertisement browses user by the advertisement agency user around mobile terminal to search and obtains link information, then passes through
Link and download corresponding advertising message to server and represent；The mobile terminal includes smart mobile phone, panel computer etc.；It is mobile
The Portable advertisement equipment that terminal passes through identification advertisement agency user, so as to obtain link information.
5) advertising expenditure is assigned to advertisement agency user and advertisement browses user, meanwhile, server can it is random in passing or
Advertisement being given by setting, user's offer virtual prize is provided.
The implementing procedure of the present invention given below：
Businessman's releasing advertisements flow process：The advertising message to be issued is filled in by password login by businessman, and server is according to businessman
The advertising message of submission, automatic one unique ad ID of distribution, and generate an advertising record and be saved in advertisement information list, while
Respective advertisement expense is deducted from Merchant Account remaining sum.
User agent's advertising flow：User passes through password login, you can to the advertisement that server search can be acted on behalf of, server
Position, sex, age according to user returns qualified advertising record, and user selects agency, server to generate a note
Advertisement agency's table is recorded, user can not repeat to act on behalf of same advertisement.
User's bound device flow process：User carries out equipment search by password login on computer or mobile phone application, applies
Displaying interface meets the advertising equipment of mobile phone wireless communication agreement, can select one of them and to server application binding, clothes
Business device agree to after can returning equipment ID, and generate one and recorded advertising equipment table, application software is by the device id write for returning
To advertising equipment, so as to advertising equipment and user-association be got up.
User's browse advertisements flow process：User actively searches for the advertising equipment of surrounding, according to what is searched by password login
Advertising equipment ID is to server downloading advertising data, position, sex, age, interest of the server according to device id and user
Hobby returns qualified advertising listing, if user selects to check wherein a certain bar advertisement, downloads to server detailed
Advertising message simultaneously represents, while server can generate one recorded advertisement index table, while according to the advertisement setting, distribution is wide
Accuse income and browse user and advertisement agency user to advertisement, and it is random in passing or give advertisement by setting and browse user and provide virtual
Prize.
The present invention has the features such as inexpensive, high effect, convenience, mobility, interactive, environmental protection.
Claims (10)
1. a kind of transmission method of advertisement category information, it is characterised in that comprise the following steps：
1) advertiser provides advertising message and is saved in server；
2) advertisement agency user is to the portable short-distance wireless advertising equipment of server registers；
3) advertisement agency user is to server request agent advertisement；
4) advertisement browses user by the advertisement agency user around mobile terminal to search and obtains link information, then by link
Corresponding advertising message is downloaded to server and represent；
5) advertising expenditure is assigned to advertisement agency user and advertisement browses user.
2. as claimed in claim 1 a kind of transmission method of advertisement category information, it is characterised in that in step 1) in, the advertisement letter
Breath includes but is not limited to ad content, advertising expenditure, ad features.
3. as claimed in claim 2 a kind of transmission method of advertisement category information, it is characterised in that the ad content include word,
At least one in picture, video, link；The ad features include advertisement ID, advertisement classification, advertisement effect duration, can act on behalf of
The user position of advertisement, can agent advertisement user's sex, can agent advertisement age of user, the user of browsable advertisement
Position, user's sex of browsable advertisement, the age of user of browsable advertisement.
4. as claimed in claim 1 a kind of transmission method of advertisement category information, it is characterised in that in step 2) in, it is described portable
Short-distance wireless advertising equipment includes iBeacon, RFID, ZigBee, intelligent mobile terminal equipment.
5. as claimed in claim 1 a kind of transmission method of advertisement category information, it is characterised in that in step 2) in, the advertisement generation
Reason user to the portable short-distance wireless advertising equipment of server registers is connected by mobile phone or computer by advertisement agency user
Advertising equipment, and coordinate corresponding software system to be registered to server.
6. as claimed in claim 5 a kind of transmission method of advertisement category information, it is characterised in that the software system includes businessman
At least one in module, line module, advertisement module；
The merchant module is used to manage advertiser, checking advertiser id；Merchant module includes registration, logs in, changes data
Function；There are merchant data table, including following field defined in server storage system：Merchant ID, login password, businessman's name
Title, LOGO icons, affiliated industry, account balance；
The line module is mainly used in managing user, checking user identity, advertisement screening matching；Line module include registration,
Log in, change data function；There are user data table, including following field defined in server storage system：ID, login
Password, user's pet name, user's head portrait, sex, age, hobby, advertisement ID (one or more), the account balance of agency；
The advertisement module is mainly used in realizing that advertiser's releasing advertisements, advertisement agency's user agent's advertisement, advertisement browse user
Browse advertisements；There are advertisement information list, advertising equipment table, advertisement agency's table, advertisement index table defined in server storage system.
7. as claimed in claim 6 a kind of transmission method of advertisement category information, it is characterised in that advertisement information list includes：Advertisement
ID, word, picture, video, link, classification, effect duration, advertising expense, advertisement reading number of times, Merchant ID, advertisement scope；It is wherein wide
Accuse scope limit can agent advertisement user position, sex, age, the customer location of browsable advertisement, sex, age；
Advertising equipment table includes：Advertisement agency's ID, advertising equipment ID；
Advertisement agency's table includes：Advertisement ID, advertisement agency's ID；
Advertisement index table includes：Advertisement ID, advertising equipment ID, advertisement browse ID, browsing time.
8. as claimed in claim 1 a kind of transmission method of advertisement category information, it is characterised in that in step 3) in, the advertisement generation
Reason user is to coordinate corresponding software to service by mobile phone or computer from advertisement agency user to server request agent advertisement
Device searches the advertisement that can act on behalf of and to server request agency.
9. as claimed in claim 1 a kind of transmission method of advertisement category information, it is characterised in that in step 4) in, it is described it is mobile eventually
End includes smart mobile phone, panel computer；The Portable advertisement equipment that mobile terminal passes through identification advertisement agency user, so as to obtain
Link information.
10. as claimed in claim 1 a kind of transmission method of advertisement category information, it is characterised in that in step 5) in, the advertisement
Expense is assigned to advertisement agency user and when advertisement browses user, also random in passing by server or to give advertisement by setting clear
The user that lookes at provides virtual prize.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611159805.6A CN106600328A (en) | 2016-12-15 | 2016-12-15 | Dissemination method of advertisement information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611159805.6A CN106600328A (en) | 2016-12-15 | 2016-12-15 | Dissemination method of advertisement information |
Publications (1)
| Publication Number | Publication Date |
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| CN106600328A true CN106600328A (en) | 2017-04-26 |
Family
ID=58802589
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201611159805.6A Pending CN106600328A (en) | 2016-12-15 | 2016-12-15 | Dissemination method of advertisement information |
Country Status (1)
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| CN (1) | CN106600328A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108881427A (en) * | 2018-06-12 | 2018-11-23 | 武汉盛硕电子有限公司 | A kind of ad content and the management system and method for launching space-time |
| CN109816415A (en) * | 2017-12-08 | 2019-05-28 | 纳智源科技（唐山）有限责任公司 | Advertisement pushing rebate system and method |
| CN110111123A (en) * | 2018-10-17 | 2019-08-09 | 王伟涛 | Advertisement pushing end, user terminal, server, advertising platform, advertisement sending method |
| CN115278559A (en) * | 2022-07-29 | 2022-11-01 | 上海千随信息技术有限公司 | Information popularization method, device and system based on near field communication and storage medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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Application publication date: 20170426 |