CN101102206A - Method for improving the effect of advertisement distribution - Google Patents
Method for improving the effect of advertisement distribution Download PDFInfo
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- CN101102206A CN101102206A CNA2007100255138A CN200710025513A CN101102206A CN 101102206 A CN101102206 A CN 101102206A CN A2007100255138 A CNA2007100255138 A CN A2007100255138A CN 200710025513 A CN200710025513 A CN 200710025513A CN 101102206 A CN101102206 A CN 101102206A
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Abstract
The method comprises: installing a software program used for selecting ad term, receiving the releasing and counting the effect into the network terminal; setting up management software program on the network server; returning the rewarding form for user's watching and the recommended action to the user terminal. The invention can raise the activeness of users to watch the advertisement.
Description
Technical field
The present invention relates to a kind of network technology, especially a kind of method of on network, carrying out ad distribution, specifically a kind of method that improves the effect of advertisement distribution.
Background technology
At present, carrying out advertising on network is a kind of marketing strategy that welcome by businessman, in order to attract the user, improves the audient and leads, people have applied for the method for various raising web advertisement efficient, but existing method does not all make full use of all message on the network terminal machine.As utilize Message hook to intercept and capture the message that produces in the application program on the network terminal machine, and utilize the message intercepted and captured trigger as the advertisement program, can make full use of all message on the network terminal machine, and existing technology has only been used the information that message triggered that outputs on the man-machine interface, do not use message itself, in addition, owing to there is not corresponding incentive measure, the audient can produce certain resentment, some advertisements of ejecting automatically will not be watched or directly close, this shows that the arrival rate of its releasing advertisements still has very big room for promotion.
Summary of the invention
The objective of the invention is fund waste and the not high problem of personalized degree, invent and a kind ofly can attract the user to watch advertisement automatically, the method for raising the effect of advertisement distribution at existing ad distribution mode.
Technical scheme of the present invention is:
A kind of method that improves the effect of advertisement distribution is characterized in that:
At first, by corresponding software is installed on network terminal machine, makes network terminal machine have (1) advertisement terminal and trigger function, (2) advertisement acceptance, selection, recommendation and clocking capability, (3) advertisement broadcasting function is for the network terminal machine user watches with recommended advertisements ready;
Secondly, network terminal machine selects definition to be uploaded to the webserver with corresponding user's essential information under the control of above-mentioned software automatically;
The 3rd, be responsible for the issue of advertisement by the webserver, note the network terminal machine user basic information, in time correspondent advertisement is sent on the network terminal machine according to the selection of network terminal machine definition information, write down and analyze by the advertising results Monitoring Data of the relevant ad click number of times of network terminal machine feedback, reproduction time, recommended case simultaneously and convert integration to and send in the database;
At last, by the reward mechanism of on the webserver, setting up, regularly from database, calculate the integration of each network terminal machine after the corresponding data of extraction again according to the reward mechanism of setting up by the webserver, when the integration of certain network terminal machine satisfies the condition of reward mechanism, directly this network terminal machine is comprised that cash, gift are exchanged by Internet service provider or advertiser again or the award of network service time, be used to reach and encourage that the user watches, the recommended advertisements content, improving the specific aim of advertisement and the order of validity has.
Beneficial effect of the present invention:
1, utilize the present invention, the commercial audience individuality both can (1) be watched the time spot by the commercial audience individuality or was recommended effective advertisement number of times to obtain to reward (as cancellation network service time), (2) kind/the content of the advertisement that receives is not selected, also can (3) select according to the preference of oneself, can also (4) select according to the recommendation of other audient's individualities in the network, can make full use of advertiser's advertising expenditure, change the user network cost of use into, utilize user's interpersonal relationships resource, the user is more taken like a shot, help increasing greatly the validity of advertisement, improve arrival rate and specific aim.
2, to be watched the time of advertisement and recommend the number of times of effective advertisement to other users with the advertisement user by the advertiser be that standard is paid its expense (as telephone charges etc.), improved that the advertisement user watches the time of advertisement and to the possibility of other people recommended advertisements.
3, the advertisement user has been to the alternative of ad content and time period, greatly increased the efficient of institute of advertiser advertisement delivery at the issuing function of formula, reduced the waste of the advertising expenditure that the conventional ads mode causes.
But 4, the recommendation mechanisms of advertisement has increased the confidence level of advertisement.
Description of drawings
Fig. 1 is a theory diagram of the present invention.
Embodiment
The present invention is further illustrated below in conjunction with drawings and Examples.
As shown in Figure 1.
A kind of method that improves the effect of advertisement distribution, it may further comprise the steps:
At first, by corresponding software is installed on network terminal machine, makes network terminal machine have (1) advertisement terminal and trigger function, (2) advertisement acceptance, selection, recommendation and clocking capability, (3) advertisement broadcasting function is for the network terminal machine user watches with recommended advertisements ready;
Secondly, network terminal machine selects definition to be uploaded to the webserver with corresponding user's essential information under the control of above-mentioned software automatically;
The 3rd, be responsible for the issue of advertisement by the webserver, note the network terminal machine user basic information, in time correspondent advertisement is sent on the network terminal machine according to the selection of network terminal machine definition information, write down and analyze by the advertising results Monitoring Data of the relevant ad click number of times of network terminal machine feedback, reproduction time, recommended case simultaneously and convert integration to and send in the database;
At last, by the reward mechanism of on the webserver, setting up, regularly from database, calculate the integration of each network terminal machine after the corresponding data of extraction again according to the reward mechanism of setting up by the webserver, when the integration of certain network terminal machine satisfies the condition of reward mechanism, directly this network terminal machine is comprised that cash, gift are exchanged by Internet service provider or advertiser again or the award of network service time, be used to reach and encourage that the user watches, the recommended advertisements content, improving the specific aim of advertisement and the order of validity has.
The basic function that network terminal machine wherein should possess includes but not limited to: essential information is collected to store and is uploaded management (personal information, individual's happiness, individual address etc.), ad content is accepted memory function, the ad distribution function (promptly the terminal that monitors as the start, standby, under the situation of so-called boring free time such as webpage to be opened such as online, and under the particular context selected of terminal use as receive incoming call page demonstration etc., open particular webpage, phone specific someone and obtain content that someone recommends etc.), the selection function relevant with issue (accepted the time period as definition, definition is idle, select or do not select friend recommendation etc.), the advertising results monitoring function is (as Homes Using TV, view rate, clicking rate, feedback rates, the success rate of recommendation etc.).
Various softwares of installing on network terminal machine such as advertisement condition are selected, and receive issue, and statistical effect etc. all can adopt homemade ripe software to be realized, also can write voluntarily as required; And the management software that is equipped with on the webserver can adopt domestic matured product too or write voluntarily, its basic function is to return to terminal use's (rewarding the provider can be Virtual network operator, also can be that the advertiser is exactly manufacturer or advertising agency) by the action that the user is watched, recommends with the form of rewarding at last; The user watches to improve, the enthusiasm of recommended advertisements (is selected " boring " time because be oneself the opportunity of watching, it is targeted that content or oneself are selected, or friend recommendation has credibility), the advertisement of businessman can automatically be received and recommended by the user, and the input of advertisement businessman has obtained repayment (accurate advertisement distribution effect), Virtual network operator also can improve advertising income whereby, even as main value-added service.
Network terminal machine of the present invention can be seen shown in the figure by the function that software or software and hardware combining realize.Pass through Network Transmission between the network terminal machine and the webserver.
Claims (1)
1, a kind of method that improves the effect of advertisement distribution is characterized in that:
At first, by corresponding software is installed on network terminal machine, makes network terminal machine have (1) advertisement terminal and trigger function, (2) advertisement acceptance, selection, recommendation and clocking capability, (3) advertisement broadcasting function is for the network terminal machine user watches with recommended advertisements ready;
Secondly, network terminal machine selects definition to be uploaded to the webserver with corresponding user's essential information under the control of above-mentioned software automatically;
The 3rd, be responsible for the issue of advertisement by the webserver, note the network terminal machine user basic information, in time correspondent advertisement is sent on the network terminal machine according to the selection of network terminal machine definition information, write down and analyze by the advertising results Monitoring Data of the relevant ad click number of times of network terminal machine feedback, reproduction time, recommended case simultaneously and convert integration to and send in the database;
At last, by the reward mechanism of on the webserver, setting up, regularly from database, calculate the integration of each network terminal machine after the corresponding data of extraction again according to the reward mechanism of setting up by the webserver, when the integration of certain network terminal machine satisfies the condition of reward mechanism, directly this network terminal machine is comprised that cash, gift are exchanged by Internet service provider or advertiser again or the award of network service time, be used to reach and encourage that the user watches, the recommended advertisements content, improving the specific aim of advertisement and the order of validity has.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100255138A CN101102206A (en) | 2007-08-02 | 2007-08-02 | Method for improving the effect of advertisement distribution |
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2007100255138A CN101102206A (en) | 2007-08-02 | 2007-08-02 | Method for improving the effect of advertisement distribution |
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| CN101102206A true CN101102206A (en) | 2008-01-09 |
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Cited By (22)
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| CN102222114A (en) * | 2011-07-12 | 2011-10-19 | 北京海尔集成电路设计有限公司 | Method for processing commodity positioning information and device for displaying commodity positioning information |
| CN102332134A (en) * | 2011-07-22 | 2012-01-25 | 深圳市财富万方信息技术有限公司 | Method and system for realization of interactive paid advertisement |
| CN102509232A (en) * | 2011-11-24 | 2012-06-20 | 成都美璞科技有限公司 | Method for receiving advertisements by means of autonomous selection of user |
| CN103177376A (en) * | 2011-09-12 | 2013-06-26 | 源初科技有限公司 | Method and system for providing online data in online session |
| CN103401923A (en) * | 2013-07-31 | 2013-11-20 | 张先锋 | Intelligent terminal for intelligent push of advertisements and buying and selling comments |
| CN103425671A (en) * | 2012-05-17 | 2013-12-04 | 腾讯科技（深圳）有限公司 | Method and device for counting microblog recommending effect |
| CN103501343A (en) * | 2013-10-10 | 2014-01-08 | 武汉市创想天晟网络科技有限公司 | Method for accelerating web page opening speed and interposing cache page content in web page |
| CN104380317A (en) * | 2012-10-31 | 2015-02-25 | 松下电器（美国）知识产权公司 | User management method, server device, and user management system |
| CN105325008A (en) * | 2013-06-21 | 2016-02-10 | 南良佑 | Apparatus and method for confirming content viewing |
| CN105611974A (en) * | 2013-05-31 | 2016-05-25 | Kabam公司 | Presenting offers for in-game virtual rewards |
| CN105704242A (en) * | 2016-04-08 | 2016-06-22 | 苏州乐聚堂电子科技有限公司 | Business information push method and server |
| CN105979381A (en) * | 2016-06-03 | 2016-09-28 | 腾讯科技（北京）有限公司 | Video playing method and device |
| CN106447399A (en) * | 2016-09-30 | 2017-02-22 | 北京金山安全软件有限公司 | Information popularization method and device and electronic equipment |
| CN106600328A (en) * | 2016-12-15 | 2017-04-26 | 厦门百鱼电子商务有限公司 | Dissemination method of advertisement information |
| CN107111846A (en) * | 2015-01-13 | 2017-08-29 | 索尼公司 | Message processing device, information processing method and program |
| CN107248088A (en) * | 2017-05-26 | 2017-10-13 | 蚌埠市麦沃特信息科技有限公司 | A kind of advertisement promotion platform |
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- 2007-08-02 CN CNA2007100255138A patent/CN101102206A/en active Pending
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| CN102222114A (en) * | 2011-07-12 | 2011-10-19 | 北京海尔集成电路设计有限公司 | Method for processing commodity positioning information and device for displaying commodity positioning information |
| CN102332134A (en) * | 2011-07-22 | 2012-01-25 | 深圳市财富万方信息技术有限公司 | Method and system for realization of interactive paid advertisement |
| CN103177376A (en) * | 2011-09-12 | 2013-06-26 | 源初科技有限公司 | Method and system for providing online data in online session |
| CN102509232A (en) * | 2011-11-24 | 2012-06-20 | 成都美璞科技有限公司 | Method for receiving advertisements by means of autonomous selection of user |
| CN103425671A (en) * | 2012-05-17 | 2013-12-04 | 腾讯科技（深圳）有限公司 | Method and device for counting microblog recommending effect |
| CN103425671B (en) * | 2012-05-17 | 2018-03-02 | 腾讯科技（深圳）有限公司 | Count the method and device of microblogging recommendation effect |
| CN104380317B (en) * | 2012-10-31 | 2017-11-24 | 松下电器（美国）知识产权公司 | User management method, server unit and Subscriber Management System |
| US10402732B2 (en) | 2012-10-31 | 2019-09-03 | Panasonic Intellectual Property Corporation Of America | User management method, server device, and user management system |
| CN104380317A (en) * | 2012-10-31 | 2015-02-25 | 松下电器（美国）知识产权公司 | User management method, server device, and user management system |
| US11972359B2 (en) | 2012-10-31 | 2024-04-30 | Panasonic Intellectual Property Corporation Of America | User management method for providing a notice to prompt usage of a function of an appliance |
| CN105611974A (en) * | 2013-05-31 | 2016-05-25 | Kabam公司 | Presenting offers for in-game virtual rewards |
| CN105325008A (en) * | 2013-06-21 | 2016-02-10 | 南良佑 | Apparatus and method for confirming content viewing |
| CN105325008B (en) * | 2013-06-21 | 2018-09-14 | 南良佑 | The confirmation system and method for browsing content |
| CN103401923B (en) * | 2013-07-31 | 2016-08-10 | 张先锋 | The smart terminal of intelligently pushing is evaluated in advertisement and dealing |
| CN103401923A (en) * | 2013-07-31 | 2013-11-20 | 张先锋 | Intelligent terminal for intelligent push of advertisements and buying and selling comments |
| CN103501343A (en) * | 2013-10-10 | 2014-01-08 | 武汉市创想天晟网络科技有限公司 | Method for accelerating web page opening speed and interposing cache page content in web page |
| CN107111846A (en) * | 2015-01-13 | 2017-08-29 | 索尼公司 | Message processing device, information processing method and program |
| CN105704242A (en) * | 2016-04-08 | 2016-06-22 | 苏州乐聚堂电子科技有限公司 | Business information push method and server |
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| CN105979381B (en) * | 2016-06-03 | 2019-06-18 | 腾讯科技（北京）有限公司 | Video broadcasting method and device |
| CN106447399A (en) * | 2016-09-30 | 2017-02-22 | 北京金山安全软件有限公司 | Information popularization method and device and electronic equipment |
| CN106600328A (en) * | 2016-12-15 | 2017-04-26 | 厦门百鱼电子商务有限公司 | Dissemination method of advertisement information |
| CN107248088A (en) * | 2017-05-26 | 2017-10-13 | 蚌埠市麦沃特信息科技有限公司 | A kind of advertisement promotion platform |
| CN107360221A (en) * | 2017-06-27 | 2017-11-17 | 金心东 | A kind of shared ad system and method based on LBS |
| CN107426336A (en) * | 2017-08-22 | 2017-12-01 | 北京京东尚科信息技术有限公司 | A kind of method and apparatus for adjusting PUSH message opening rate |
| CN107426336B (en) * | 2017-08-22 | 2020-09-29 | 北京京东尚科信息技术有限公司 | Method and device for adjusting push message opening rate |
| CN108234591A (en) * | 2017-09-21 | 2018-06-29 | 深圳市商汤科技有限公司 | The content-data of identity-based verification device recommends method, apparatus and storage medium |
| CN108234591B (en) * | 2017-09-21 | 2021-01-05 | 深圳市商汤科技有限公司 | Content data recommendation method and device based on identity authentication device and storage medium |
| CN108960904A (en) * | 2018-06-15 | 2018-12-07 | 杭州复杂美科技有限公司 | Promotion method and system, equipment and storage medium |
| CN109068371A (en) * | 2018-06-20 | 2018-12-21 | 上海连尚网络科技有限公司 | Push, method, apparatus, equipment, medium and the system for showing multimedia resource |
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