CN111489210A - Novel advertisement system and method based on brand and product column dividing technology - Google Patents
Novel advertisement system and method based on brand and product column dividing technology Download PDFInfo
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
The invention provides a novel advertisement system based on brand and product column separation technology, which comprises: the system comprises a publishing client, an advertisement publishing server, a first acquisition module, a judgment module, an advertisement column dividing module, an interactive playing client and an interactive module; the advertisement distribution server further comprises: the second acquisition module is in communication connection with the interaction module and used for acquiring the interaction information control module and is in communication connection with the second acquisition module and used for forming a preferential reward based on the interaction information; and the sending module is in communication connection with the control module and the interaction module and is used for sending the preferential rewards to the interactive playing client.
Description
Technical Field
The invention relates to the technical field of advertisements, in particular to a novel advertisement system and a novel advertisement method based on brand and product column separation technology.
Background
The digital interconnection media advertisement is one of emerging advertisement forms which utilize the internet as a propagation carrier, and the current digital interconnection media advertisement delivery platform mainly takes information flow, namely the platform delivers the advertisement to information flow of social media, user friend trends and the like. The current information flow platform mainly comprises a head bar, a little information, a hundred degrees, vermicelli general, a known book, a small red book, a B station, the rightmost and the like.
It has common drawbacks:
1. the platform sets ad slots on a content basis, which must keep track of the relationship between user experience and ad revenue. If the product meets the conditions of binding, automatic pop-up, website home page modification, invisible advertisement due to small closing button and the like, the user experience is reduced, and the user is more likely to delete the application or close the port directly. For most advertisement platform operators, the operation difficulty is always high, and the losers are all the same as the losers, and the successors are few and few;
2. the experience that the advertisement delivery increment occupies high-quality content brings the influences of user reduction, reduction of platform experience satisfaction, reduction of brand influence and the like.
For traditional advertisers, their placement of advertisements on such media typically suffers from the following problems:
1. the cost is too high, most advertisers, particularly small and medium-sized advertisers, are embarrassed by the information stream type advertisements, and the operation and growth difficulty is increased sharply;
2. the conversion rate is difficult to guarantee. For the traditional mode, the platform users all receive advertisement information passively, and due to factors such as disgust of advertisements and the dislike of an advertisement putting mechanism, the platform advertisement conversion rate of an advertiser is difficult to guarantee effectively;
3. conversion is difficult to measure. For traditional advertisers, the conversion rate of the advertisement is difficult to measure and calculate due to the fact that the traditional advertisers have multiple channels for advertisement delivery and the traditional advertisers have imperfect platform mechanisms.
For the above disadvantages, if there is an interconnection media platform specially used for advertisement delivery, the interconnection media platform can be classified based on attributes of advertisement products, for example, attributes such as brands and product categories of advertisement products, or other attributes favorable for achieving delivery effects, and then displayed on the platform in columns, so that target audience of advertisements can be efficiently screened out, and advertisement conversion rate is improved. At the same time, a reward mechanism may be set to attract and retain the user. For users, the products required by the users and the product preference can be accurately found according to the columns.
Disclosure of Invention
The invention provides a novel advertisement system and a method based on brand and product column separation technology aiming at the technical problems, and the technical scheme is as follows:
a novel advertising system based on brand and product column technology, comprising:
the publishing client is used for sending the advertisement information to be published;
an advertisement distribution server comprising:
the first acquisition module is in communication connection with the publishing client and used for receiving the advertisement information;
the judging module is in communication connection with the first obtaining module and is used for judging whether the advertisement information meets the publishing requirement or not;
the advertisement column dividing module is in communication connection with the judging module and is used for classifying and dividing the advertisement information into columns according to categories and brand attributes;
the interactive playing client comprises a screen display module, is in communication connection with the advertisement column dividing module, and is used for receiving the advertisement information which is divided by the advertisement column dividing module and displaying the advertisement information according to the category and the brand attribute;
the interaction module is used for sending interaction information;
the advertisement distribution server further comprises:
the second acquisition module is in communication connection with the interaction module and is used for acquiring the interaction information;
the control module is in communication connection with the second acquisition module and is used for forming preferential rewards based on the interactive information;
and the sending module is in communication connection with the control module and the interaction module and is used for sending the preferential rewards to the interactive playing client.
Preferably, in the novel advertisement system based on the brand and product column technology, the publishing client further comprises a payment module, and the advertisement publishing server further comprises a charge generation module; the expense generating module is respectively in communication connection with the first acquiring module and the judging module and is used for generating expense information of an advertisement publisher according to the advertisement information and sending the expense information to the publishing client; the payment module is in communication connection with the charge generation module and is used for receiving payment information of the advertisement publisher and sending the payment information to the advertisement publishing server.
Preferably, in the novel advertisement system based on the brand and product column technology, the advertisement information includes advertisement product purchase links, advertisement content, advertisement forms, advertisement delivery ranges, playing time and playing rules; the advertisement form comprises one or the combination of two or more of pictures, characters, videos and voices; and the interactive module completes the purchase of the corresponding product in the advertisement information through the advertisement product purchase link.
Preferably, in the novel advertisement system based on the brand and product column technology, the interaction information includes: playing instructions, playing information and purchasing link click information; the playing information comprises playing duration information, playing frequency information and playing sharing information.
Preferably, in the novel advertisement system based on the brand and product column technology, the second obtaining module is further configured to receive a task receiving instruction; at this time, the interactive information further includes: task completion information; at this time, the preferential reward can be formed only when the user who receives the task watches the playing information of the advertisement.
Preferably, in the novel advertising system based on the brand and product column technology, the publishing client can be used on mobile phones, tablets, computers and intelligent wearing articles.
Preferably, in the novel advertisement system based on the brand and product column technology, when the system is used in cooperation with each intelligent terminal, the publishing client can directly make advertisement information on the intelligent terminal, including editing advertisement text content, processing advertisement pictures, and shooting and uploading advertisement videos.
Preferably, in the novel advertising system based on the brand and product column technology, the interactive playing client can be used on mobile phones, tablets, computers and intelligent wearing articles.
The invention provides a working method of an advertisement system, which comprises the following steps:
s101, acquiring advertisement information;
s102, judging whether the advertisement information meets the release requirement;
s103, classifying and separating the advertisement information according to categories and brand attributes;
s104, displaying the advertisement information in columns according to brands and categories in columns according to the categories and columns;
s105, acquiring interaction information;
s106, playing advertisements based on the interactive information, forming preferential rewards and forming conversion rate statistical information;
and S107, sending the preferential rewards.
Compared with the prior art, the invention aims to establish a novel advertisement system based on brand and product column separation technology, which is essentially a pure advertisement putting platform and has the following beneficial effects:
for the platform:
1. the ad slots are no longer set based on platform content, but are full interface or system wide ad slots. Which incentivizes the user to browse for advertisements on the platform with some means of incentive. For example, for the preferential operation method and system based on the self-service of the sanitary towel, the user only needs to log in the platform to browse the platform advertisement in the leisure period (mainly in the non-menstrual period), and the offline self-service free unit amount of the sanitary towel can be obtained. By taking the user login platform as an incentive, the incentive of the user login platform is large enough, and the user increment is ensured;
2. due to the reduction of the content, the platform operation difficulty is reduced, and the operation failure rate is reduced; according to the system provided by the invention, the advertisement information released inside does not need to depend on websites, webpages, video players and the like, belongs to an independent system, can be directly used on various intelligent terminals (such as mobile phones and tablets), and avoids the problem that the user conflict is easily generated in the traditional internet advertisement release.
3. User portrait is fine, and user management is fine. The novel advertisement platform and the system based on the column separation technology are used for clicking brand or commodity advertisements in corresponding columns according to self needs, user figures are refined step by step, and refinement of user management is facilitated.
For the advertiser:
1. the conversion rate is improved. The novel advertisement platform and the system based on the column separation technology are used for clicking brand or commodity advertisements corresponding to the columns according to self needs, the traditional passive receiving of advertisement information is converted into active selection, and the conversion rate is improved;
2. the conversion rate is easy to measure and calculate. For product advertisement, the conversion rate can be effectively measured by setting a purchase link on a product page.
3. The cost is saved, and the advertisement investment is effectively carried out. Due to the improvement of the conversion rate and the convenience of measurement and calculation, the cost can be effectively saved for advertisers, and the advertising investment can be effectively carried out.
4. The method and the system have the advantages that the advertisement is uploaded very conveniently, the advertisement can be uploaded by using the client, the client can be used on various intelligent terminals, namely, the user can directly upload the advertisement information on various terminals, and the convenience of publishing the advertisement by the user is greatly improved.
Drawings
FIG. 1 is a schematic diagram of a system according to an embodiment of the present invention;
FIG. 2 is a flow chart of the method of operation of the present invention.
Detailed Description
In order to make the objectives, technical solutions and advantages of the present invention more comprehensible, specific embodiments of the present invention are described in detail below.
Example one
As shown in fig. 1 and fig. 2, the advertisement system provided in the present embodiment includes:
and the publishing client is used for sending the advertisement information to be published.
An advertisement distribution server comprising:
the first acquisition module is in communication connection with the publishing client and used for receiving the advertisement information;
the judging module is in communication connection with the first obtaining module and is used for judging whether the advertisement information meets the publishing requirement or not;
and the advertisement column dividing module is in communication connection with the judging module and is used for classifying and dividing the advertisement information into columns according to the categories and the brand attributes.
The interactive playing client comprises a screen display module, is in communication connection with the advertisement column dividing module, and is used for receiving the advertisement information which is divided by the advertisement column dividing module and displaying the advertisement information according to the category and the brand attribute;
and the interaction module is used for sending the interaction information.
Further, the advertisement publishing server further comprises:
the second acquisition module is in communication connection with the interaction module and is used for acquiring the interaction information;
the control module is in communication connection with the second acquisition module and is used for forming preferential rewards based on the interactive information;
and the sending module is in communication connection with the control module and the interaction module and is used for sending the preferential rewards to the interactive playing client.
As shown in fig. 1, the advertisement system provided by the present embodiment includes a publishing client, an advertisement publishing server, and an interactive playing client.
The publishing client serves as a terminal for uploading the advertisement information, and a user can directly upload the advertisement information on the advertising publishing client.
Preferably, the advertisement information can be obtained and audited by the offline communication between the operator and the advertiser, which is not limited herein. The publishing client can be used on intelligent terminals including but not limited to mobile phones, tablets, computers, intelligent wearing articles and the like.
In this embodiment, when the system is used in cooperation with each intelligent terminal, the publishing client can directly make advertisement information on the intelligent terminal, such as editing advertisement text content, processing advertisement pictures, and shooting and uploading advertisement videos by using a smart phone.
The advertisement publishing server is used for receiving and acquiring the advertisement information uploaded by the publishing client, screening the advertisement information and judging whether the advertisement information meets publishing requirements or not; here, the operator can select the advertisement information of the advertiser with the brand guarantee, and the advertisement publishing requirement can refer to and use the existing index evaluation mechanism of the operator to evaluate the advertisement information of the advertiser in terms of brand, reputation, scale, user feedback and the like or refer to the evaluation result of a third-party evaluation mechanism. Of course, the operator can make corresponding release requirements according to the needs.
In this embodiment, the advertisement publishing server is further provided with an advertisement column dividing module, configured to classify the screened advertisements according to attributes, so as to implement column-dividing publishing of advertisement information. In this embodiment, the attributes screened by the advertisement columns include two dimensions of brands and categories, for example, the attributes can be classified into: shoes, clothes, trousers, electronic products, delicatessens, commodities, hardware, home furnishings, furniture and the like; such as may be classified according to brand attributes: brand A, B, C, and the like. After the column division is completed, the user can select the product advertisement to be watched according to the brand and the category, and the convenience for screening the advertisement is greatly improved. The operator may also set other screening dimensions as desired.
Meanwhile, the interactive playing client can also be used in the following fields including but not limited to: the intelligent terminal is used on intelligent terminals such as mobile phones, tablets, computers and intelligent wearing articles. The user can directly open the client to check the advertisement information, and convenience of the user in checking the advertisement information is greatly improved.
Through the design, on one hand, the advertisement information is classified and processed firstly, and the classified advertisement information is issued on the interactive playing client according to the attribute, so that the user can screen the advertisement information according to the attribute according to the own requirement, and the convenience of searching the advertisement information by the user is greatly improved; on the other hand, the independent client is used for releasing the advertisement information, so that the advertisement information is released without depending on carriers such as websites, webpages and players, and the problem that the user is easily contradicted by the traditional Internet advertisement release is avoided.
In this embodiment, the interactive playing client includes a screen display module, configured to receive the advertisement information classified by the advertisement column dividing module and display the advertisement information in columns;
the interactive playing client also comprises an interactive module used for sending interactive information; the interactive information comprises: a play instruction, and play information.
The playing instruction can be generated by clicking through a clicking link arranged in the interactive playing client, for example, a sliding block is clicked or other buttons or interfaces triggering the playing of the advertisement are clicked, and the playing instruction can be played only after triggering and confirming;
the playing information includes, but is not limited to, playing duration information, playing frequency information, playing sharing information, and the like, and an operator can determine to acquire corresponding playing information according to an operation requirement.
For example, when the playing information is the playing time length information, a reward unit may be formed by setting each playing time length to be a preset fixed time length, for example, a reward unit may be obtained by setting each playing time length of 3 minutes, and a reward unit of a corresponding multiple may be obtained when the playing time length is a multiple of 3 minutes; if the playing information is the playing time information, a reward unit may be formed by setting each playing time to be a preset fixed time, for example, a reward unit may be obtained by setting each playing time of 10 times, and a reward unit of a corresponding multiple may be obtained when the playing time is a multiple of 10 times; if the playing information is the playing sharing information, a reward unit can be formed by setting each sharing time to be a preset fixed time, for example, a reward unit can be obtained by setting each sharing time of 5 times, and a reward unit of a corresponding multiple can be obtained when the playing time is a multiple of 10 times; the second acquisition unit acquires the playing information, and the control module transmits the corresponding number of preferential rewards to the interactive playing client through the transmission module based on the number of reward units of the playing information.
In a preferred alternative implementation of this embodiment, the second obtaining module is further configured to receive a task receiving instruction;
at this time, the interactive information further includes: task completion information; at this time, the preferential reward can be formed only when the user who receives the task watches the playing information of the advertisement. For example, a task distribution tree may be set, and a user may pick up 1 task every day, each task has a different duration (the specific duration is set according to the current advertisement of the advertiser), one task is between about 10s and 30s, a reward unit may be obtained every three minutes of playing time, and only a multiple of three minutes may obtain the reward unit.
The preferential rewards include, but are not limited to, discounts, cash, coupons, vouchers, and the like.
Further, the publishing client and the interactive playing client may be set as the same client, or may be set as different clients, which is not limited herein.
In this embodiment, the communication between the publishing client, the advertisement publishing server and the interactive playing client may be, but is not limited to, WIFI, 4G, 5G, optical fiber communication, etc.
In this embodiment, the system uses a registration system, i.e., the system must be used after registration.
The specific composition of the overall system is set forth in detail below:
in this embodiment, the system is introduced according to the flow of uploading and publishing the advertisement:
preferably, the publishing client further comprises a login module, and the login module is used for sending account information of the advertisement to be published.
Firstly, a user logs in a login module in an advertisement publishing client, and after the login is completed, the user can upload advertisement information.
Preferably, the advertisement publishing client comprises an advertisement uploading module in communication connection with the advertisement obtaining module.
In this embodiment, the content length of the uploaded advertisement, such as the video length, the number of pictures, etc., may be limited, which may be determined according to the actual usage.
In this embodiment, the advertisement information specifically includes the following:
the advertisement information comprises category and brand keywords, advertisement content, advertisement forms, advertisement putting ranges, playing time and playing rules; wherein, the advertisement forms include but not limited to one or a combination of two or more of pictures, texts, videos and voices. It is not excluded that interactive advertisements will appear in the future, for example in the form of audible, tactile advertisements, without limitation.
In this embodiment, the advertisement classification module may complete classification of categories and brands according to the category and brand keywords in the advertisement information. Since the user needs to fill in the category and brand keywords when uploading the advertisement information, the classification of paid advertisements can be completed according to the category and brand keywords.
Such as: the keywords are shoes, namely the shoes can be classified into shoes, the keywords are clothes, namely the keywords are in one-to-one correspondence with the advertisement categories, and the brand keywords are in the same way.
Since it has been described above that only the advertisement information uploaded from the general advertisement uploading unit is subjected to type classification, the classification of the advertisement classification module is defined as follows in this embodiment:
in this embodiment, the advertisement information further includes an advertisement product purchase link, and the interaction module completes purchase of a corresponding product in the advertisement information through the advertisement product purchase link.
Through the design, after the user looks up the required advertisement information in the interactive module of the interactive playing client, the user can click the purchasing link of the advertisement product to purchase the corresponding product in the advertisement information.
At this time, the interactive information comprises purchase link click information, and the control module counts the advertisement conversion rate based on the purchase link click information.
In another preferable embodiment of the foregoing embodiment, the advertisement distribution server further includes a payment module, and the distribution client further includes a fee generation module; the expense generating module is respectively in communication connection with the first acquiring module and the judging module and is used for generating expense information of an advertisement publisher according to the advertisement information and sending the expense information to the publishing client; the payment module is in communication connection with the charge generation module and is used for receiving payment information of the advertisement publisher and sending the payment information to the advertisement publishing server. At this time, the judging module is further configured to judge whether the advertisement information is paid for. Through the design, the advertisement information to be issued can be required to be paid and then correspondingly classified in different columns and then sent to the interactive playing client side for issuing, so that an operator can select whether to charge for advertisement issuing according to needs.
Example two
The embodiment is a specific working method of the system, and the method comprises the following steps:
s101, obtaining advertisement information.
The advertisement information comprises category and brand keywords, advertisement content, advertisement forms, advertisement putting ranges, playing time, playing rules and advertisement product purchasing links; the advertisement form comprises one or the combination of two or more of pictures, characters, videos and voices. It is not excluded that interactive advertisements will appear in the future, for example in the form of audible, tactile advertisements, without limitation.
And S102, judging whether the advertisement information meets the release requirement.
And S103, classifying and separating the advertisement information according to the category and the brand attribute.
And S104, the classification and column separation is carried out, and the advertisement information is displayed in columns according to brands and categories.
And S105, acquiring the interactive information.
The interactive information comprises: playing instruction, playing information and purchasing link click information.
And S106, playing the advertisement based on the interactive information, forming preferential rewards and forming conversion rate statistical information.
And S107, sending the preferential rewards.
Step S101 to step S107 are the overall work flow of the advertisement delivery system, and the specific principle thereof has been explained in one embodiment, which is not described herein.
Compared with the prior art, the invention aims to establish a novel advertisement system based on brand and product column separation technology, is a pure advertisement putting platform in essence, and has the following beneficial effects:
for the platform:
1. the ad slots are no longer set based on platform content, but are full interface or system wide ad slots. Which incentivizes the user to browse for advertisements on the platform with some means of incentive. For example, for the preferential operation method and system based on the self-service of the sanitary towel, the user only needs to log in the platform to browse the platform advertisement in the leisure period (mainly in the non-menstrual period), and the offline self-service free unit amount of the sanitary towel can be obtained. By taking the user login platform as an incentive, the incentive of the user login platform is large enough, and the user increment is ensured;
2. due to the reduction of the content, the platform operation difficulty is reduced, and the operation failure rate is reduced; according to the system provided by the invention, the advertisement information released inside does not need to depend on websites, webpages, video players and the like, belongs to an independent system, can be directly used on various intelligent terminals (such as mobile phones and tablets), and avoids the problem that the user conflict is easily generated in the traditional internet advertisement release.
3. User portrait is fine, and user management is fine. The novel advertisement platform and the system based on the column separation technology are used for clicking brand or commodity advertisements in corresponding columns according to self needs, user figures are refined step by step, and refinement of user management is facilitated.
For the advertiser:
1. the conversion rate is improved. The novel advertisement platform and the system based on the column separation technology are used for clicking brand or commodity advertisements corresponding to the columns according to self needs, the traditional passive receiving of advertisement information is converted into active selection, and the conversion rate is improved;
2. the conversion rate is easy to measure and calculate. For product advertisement, the conversion rate can be effectively measured by setting a purchase link on a product page.
3. The cost is saved, and the advertisement investment is effectively carried out. Due to the improvement of the conversion rate and the convenience of measurement and calculation, the cost can be effectively saved for advertisers, and the advertising investment can be effectively carried out.
4. The method and the system have the advantages that the advertisement is uploaded very conveniently, the advertisement can be uploaded by using the client, the client can be used on various intelligent terminals, namely, the user can directly upload the advertisement information on various terminals, and the convenience of publishing the advertisement by the user is greatly improved.
The invention is not limited to the above alternative embodiments, and any other various forms of products can be obtained by anyone in the light of the present invention, but any changes in shape or structure thereof, which fall within the scope of the present invention as defined in the claims, fall within the scope of the present invention.
Claims (10)
1. A novel advertising system based on brand and product column technology, comprising:
the publishing client is used for sending the advertisement information to be published;
an advertisement distribution server comprising:
the first acquisition module is in communication connection with the publishing client and used for receiving the advertisement information;
the judging module is in communication connection with the first obtaining module and is used for judging whether the advertisement information meets the publishing requirement or not;
the advertisement column dividing module is in communication connection with the judging module and is used for classifying and dividing the advertisement information into columns according to categories and brand attributes;
the interactive playing client comprises a screen display module, is in communication connection with the advertisement column dividing module, and is used for receiving the advertisement information which is divided by the advertisement column dividing module and displaying the advertisement information according to the category and the brand attribute;
the interaction module is used for sending interaction information;
the advertisement distribution server further comprises:
the second acquisition module is in communication connection with the interaction module and is used for acquiring the interaction information;
the control module is in communication connection with the second acquisition module and is used for forming preferential rewards based on the interactive information;
and the sending module is in communication connection with the control module and the interaction module and is used for sending the preferential rewards to the interactive playing client.
2. The new advertising system based on brand and product grouping technology as claimed in claim 1, wherein the publishing client further comprises a payment module, and the advertising server further comprises a fee generation module; the expense generating module is respectively in communication connection with the first acquiring module and the judging module and is used for generating expense information of an advertisement publisher according to the advertisement information and sending the expense information to the publishing client; the payment module is in communication connection with the charge generation module and is used for receiving payment information of the advertisement publisher and sending the payment information to the advertisement publishing server.
3. The new type of advertisement system based on brand and product column technology as claimed in claim 1 or 2, characterized in that the advertisement information includes advertisement product purchase link, advertisement content, advertisement form, advertisement putting range, playing time, playing rule; the advertisement form comprises one or the combination of two or more of pictures, characters, videos and voices; and the interactive module completes the purchase of the corresponding product in the advertisement information through the advertisement product purchase link.
4. The new advertising system based on brand and product grouping technology as claimed in claim 1, wherein the interactive information comprises: playing instructions, playing information and purchasing link click information; the playing information comprises playing duration information, playing frequency information and playing sharing information.
5. The new advertising system based on brand and product grouping technology as claimed in claim 1, wherein the second obtaining module is further configured to receive a task accepting instruction; at this time, the interactive information further includes: task completion information; at this time, the preferential reward can be formed only when the user who receives the task watches the playing information of the advertisement.
6. The novel advertising system based on brand and product grouping technology as claimed in claim 1, wherein the publishing client can be used on mobile phones, tablets, computers, smart wearing articles.
7. The new advertising system based on brand and product column technology as claimed in claim 6, wherein when used with each intelligent terminal, the publishing client can directly make advertising information on the intelligent terminal, including editing advertising text, processing advertising pictures, shooting and uploading advertising videos.
8. The novel advertising system based on brand and product grouping technology as claimed in claim 1, wherein the interactive playing client can be used on mobile phones, tablets, computers, smart wearing articles.
9. Method of operating an advertising system according to any one of claims 1, 2, 4, 5, 6, 7, 8, characterized in that it comprises the following steps:
s101, acquiring advertisement information;
s102, judging whether the advertisement information meets the release requirement;
s103, classifying and separating the advertisement information according to categories and brand attributes;
s104, displaying the advertisement information in columns according to brands and categories in columns according to the categories and columns;
s105, acquiring interaction information;
s106, playing advertisements based on the interactive information, forming preferential rewards and forming conversion rate statistical information;
and S107, sending the preferential rewards.
10. A method of operating an advertising system according to claim 3, comprising the steps of:
s101, acquiring advertisement information;
s102, judging whether the advertisement information meets the release requirement;
s103, classifying and separating the advertisement information according to categories and brand attributes;
s104, displaying the advertisement information in columns according to brands and categories in columns according to the categories and columns;
s105, acquiring interaction information;
s106, playing advertisements based on the interactive information, forming preferential rewards and forming conversion rate statistical information;
and S107, sending the preferential rewards.
Priority Applications (1)
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112561573A (en) * | 2020-12-07 | 2021-03-26 | 宿州同创网络科技有限公司 | Statistical algorithm of resident consumption portrait based on mobile terminal feedback |
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