CN110930200A - Advertisement delivery system and working method thereof - Google Patents
Advertisement delivery system and working method thereof Download PDFInfo
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- CN110930200A CN110930200A CN201911243899.9A CN201911243899A CN110930200A CN 110930200 A CN110930200 A CN 110930200A CN 201911243899 A CN201911243899 A CN 201911243899A CN 110930200 A CN110930200 A CN 110930200A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
Abstract
The invention discloses an advertisement delivery system and a working method thereof. Through the design, the user can directly check the advertisement information through the advertisement receiving client, the displayed advertisement information is classified according to the categories, the user can check the advertisement in the corresponding category according to the requirement of the user, an approach for accurately searching the advertisement is provided for the user, and the convenience for the user to search the advertisement is greatly improved. In addition, the advertisement information released inside the advertisement releasing system provided by the invention does not need to depend on websites, webpages, video players and the like, belongs to an independent system, can be directly used on various intelligent terminals, and avoids the problem that the user conflict is easily generated in the traditional internet advertisement releasing.
Description
Technical Field
The invention relates to the technical field of digital advertisement release, in particular to an advertisement delivery system and a working method thereof.
Background
The advertisement publishing refers to publishing various advertisements by using a certain medium or form and publishing information management activities with advertisement properties by using other forms.
The traditional advertisement publishing generally requires a user to consult with an advertisement company, and after paying a certain fee, the advertisement is published on the traditional four-large spreading media (newspaper, magazine, television and broadcast), so that the function of information propaganda is achieved. The traditional advertisement publishing is relatively long in negotiation in the early stage, high in cost, limited by the browsing amount of a propagation medium and not ideal in propaganda effect. With the development of the internet, the advertisement publishing modes are more and more diversified, the advertisement publishing modes such as websites, webpages, text links, multimedia and the like are used more frequently, and compared with the traditional four large transmission media, the transmission quantity of the internet advertisement is larger, and the propaganda effect is better.
However, the existing internet advertisement also has the following defects: (1) generally, the release is carried out in carriers such as a webpage, a website, a player and the like, the advertisement types are often single, and a user cannot search different advertisements on the carriers according to the needs of the user, so that the user lacks an effective way for accurate retrieval; (2) the advertisements are put in carriers such as web pages, websites and players, which is easy to cause inconvenience for users to browse the web pages and watch videos, thus causing the users to generate conflicting emotions for the advertisements and the putting modes adopted by the advertisements, and being not beneficial to advertisement propaganda. Therefore, it is necessary to construct a comprehensive advertisement delivery system.
Disclosure of Invention
The invention aims to solve the problems that the existing internet advertisement delivery is dispersed, the user lacks an effective way for accurate retrieval, and the user is easy to generate conflicting emotions, which are not beneficial to advertisement propaganda.
The technical scheme adopted by the invention is as follows:
an advertisement delivery system comprising:
the advertisement publishing client is used for sending advertisement information to be published;
the advertisement distribution server includes:
the advertisement acquisition module is in communication connection with the advertisement publishing client and is used for receiving the advertisement information;
the advertisement payment screening module is respectively in communication connection with the advertisement acquisition module and the advertisement publishing client, and is used for screening the advertisement information into paid advertisements and free advertisements, generating payment information for the paid advertisements and sending the payment information to the advertisement publishing client;
the advertisement classification module is in communication connection with the advertisement payment screening module and classifies the paid advertisements according to categories;
the advertisement receiving client includes:
and the human-computer interaction module is in communication connection with the advertisement classification module and the advertisement payment screening module, receives the free advertisements and the paid advertisements subjected to category classification, and is used for displaying the paid advertisements subjected to category classification according to categories and directly displaying the free advertisements.
Preferably, the advertisement publishing client comprises an advertisement uploading module in communication connection with the advertisement obtaining module;
the advertisement uploading module comprises a common advertisement uploading unit, a public service advertisement uploading unit and a new science and technology product advertisement uploading unit.
Preferably, the advertisement screening module comprises a screening unit;
the screening unit is in communication connection with the advertisement acquisition module and is used for screening the advertisement information into paid advertisements and free advertisements according to screening condition information, wherein the screening condition is as follows: whether the advertisement information is uploaded from the public service advertisement uploading unit.
Preferably, the advertisement publishing client further comprises a login module, and the login module is used for sending account information of the advertisement to be published;
the advertisement publishing server also comprises a login information verification module which is in communication connection with the login module and the advertisement payment screening module and is used for receiving the account information and matching the account information with data stored in an information base to realize that a user to be published logs in the advertisement publishing server.
Optimizing, wherein the payment information comprises personal advertisement payment information and merchant advertisement payment information;
the advertisement payment screening module also comprises a payment information generating unit which is respectively in communication connection with the login information verification module, the screening unit and the advertisement publishing client;
the payment information generating unit screens the advertisement users to be issued into individual users and merchant users through the account information;
the payment information generation unit divides the payment advertisements into individual user payment advertisements and merchant user payment advertisements according to the individual users and the merchant users, generates individual advertisement payment information according to the individual user payment advertisements, generates merchant advertisement payment information according to the merchant user payment advertisements, and respectively sends the individual advertisement payment information and the merchant advertisement payment information to corresponding advertisement publishing clients.
Preferably, the advertisement information includes advertisement content and advertisement keywords, wherein the advertisement content includes one or a combination of two or more of pictures, characters, videos and voices.
Preferably, the advertisement classification module classifies the paid advertisements according to the advertisement keywords, and the paid advertisements classified according to the categories come from the common advertisement uploading unit.
Preferably, the advertisement information further comprises an advertisement product purchase link, and the human-computer interaction module completes purchase of a corresponding product in the advertisement information through the advertisement product purchase link.
Preferably, the advertisement publishing client further comprises a first positioning module, the advertisement publishing server further comprises a second positioning module, and the advertisement receiving client further comprises a third positioning module;
the first positioning module sends the position information of the advertisement publishing client to the second positioning module;
the third positioning module sends the position information of the advertisement receiving client to the second positioning module;
the second positioning module screens out advertisement publishing clients which belong to the advertisement receiving client within the range of 3km of the linear distance according to the position information sent by the third positioning module, and sends advertisement information uploaded by the advertisement publishing clients which belong to the advertisement receiving client within the range of 3km of the linear distance to the advertisement receiving client.
The other technical scheme provided by the invention is as follows:
an operating method of an advertisement delivery system comprises the following steps:
s101, an advertisement publishing server acquires advertisement information sent by an advertisement publishing client;
s102, the advertisement publishing server conducts payment screening on the advertisement information to obtain paid advertisements, free advertisements and payment information corresponding to the paid advertisements, and sends the payment information to the advertisement publishing client;
s103, the advertisement publishing server classifies the paid advertisements according to categories, sends the classified paid advertisements to an advertisement receiving client, and sends the free advertisements to the advertisement receiving client;
and S104, the advertisement receiving client receives the free advertisements and the classified paid advertisements, displays the paid advertisements classified according to categories, and directly displays the free advertisements.
The invention has the beneficial effects that:
(1) the invention provides an advertisement delivery system and a working method thereof. Through the design, the user can directly check the advertisement information through the advertisement receiving client, the advertisement information displayed on the advertisement receiving client is classified according to the categories, the user can check the advertisements in the corresponding categories according to the requirement of the user, an approach for accurately searching the advertisements is provided for the user, and the convenience for the user to search the advertisements is greatly improved.
In addition, the advertisement information released inside the advertisement releasing system provided by the invention does not need to depend on websites, webpages, video players and the like, belongs to an independent system, can be directly used on various intelligent terminals (such as mobile phones and tablets), and avoids the problem that the user conflict is easily generated in the traditional internet advertisement releasing.
(2) The method and the system have the advantages that the advertisement is uploaded very conveniently, the advertisement can be uploaded by using the advertisement publishing client, and the advertisement publishing client can be used on various terminals (such as a mobile phone and a tablet), so that the user can upload the advertisement information directly on various terminals, and the convenience of publishing the advertisement by the user is greatly improved.
(3) The advertisement publishing server in the advertisement delivery system provided by the invention can generate payment information according to the uploaded advertisement information, and then the payment information is sent to the advertisement publishing client for the advertisement publishing user to pay, and the user can directly pay at the intelligent terminals such as a mobile phone and a tablet, so that the payment convenience of the user is greatly improved.
(4) The invention also provides a product purchasing link in the advertisement information, and a user can click the product purchasing link on the advertisement publishing client to realize the purchase of the corresponding product in the advertisement information, which is matched with the existing human social internet shopping mode, thereby greatly improving the experience degree of the user.
(5) The invention can realize free release of public service advertisements and can play a good role in publicizing social public services.
(6) The invention can also use the advertisement publishing server to automatically push the advertisement information within 3km from the advertisement receiving client according to the position information of the advertisement receiving client, so that the user can check and screen the advertisement information near the position of the user, and the experience degree of the user for checking the advertisement is further improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic system structure diagram of an advertisement delivery system provided by the present invention.
Fig. 2 is a schematic flow chart illustrating steps of a working method of the advertisement delivery system provided by the present invention.
Detailed Description
The invention will be further illustrated with reference to specific examples. It should be noted that the description of the embodiments is provided to help understanding of the present invention, but the present invention is not limited thereto.
The term "and/or" herein is merely an association relationship describing an associated object, and means that there may be three relationships, e.g., a and/or B, which may mean: a exists alone, B exists alone, and A and B exist at the same time, and the term "/and" is used herein to describe another association object relationship, which means that two relationships may exist, for example, A/and B, may mean: a alone, and both a and B alone, and further, the character "/" in this document generally means that the former and latter associated objects are in an "or" relationship.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of example embodiments of the invention. As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises," "comprising," "includes," and/or "including," when used herein, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, numbers, steps, operations, elements, components, and/or groups thereof.
It is to be understood that although the terms first, second, third, etc. may be used herein to describe various information, such information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, first information may also be referred to as second information, and similarly, second information may also be referred to as first information, without departing from the scope of the present disclosure. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.
Example one
As shown in fig. 1 and fig. 2, the advertisement delivery system provided in the present embodiment includes:
and the advertisement publishing client is used for sending the advertisement information to be published.
The advertisement distribution server includes:
and the advertisement acquisition module is in communication connection with the advertisement publishing client and is used for receiving the advertisement information.
And the advertisement payment screening module is respectively in communication connection with the advertisement acquisition module and the advertisement publishing client, and is used for screening the advertisement information into paid advertisements and free advertisements, generating payment information for the paid advertisements and sending the payment information to the advertisement publishing client.
And the advertisement classification module is in communication connection with the advertisement payment screening module and classifies the paid advertisements according to categories.
The advertisement receiving client comprises.
And the human-computer interaction module is in communication connection with the advertisement classification module and the advertisement payment screening module, receives the free advertisements and the paid advertisements subjected to category classification, and is used for displaying the paid advertisements subjected to category classification according to categories and directly displaying the free advertisements.
As shown in fig. 1, the advertisement delivery system provided by the present embodiment includes an advertisement publishing client, an advertisement publishing server, and an advertisement receiving client.
The advertisement publishing client serves as a terminal for uploading the advertisement information, and a user can directly upload the advertisement information on the advertisement publishing client. In this embodiment, the advertisement publishing client can be used on various intelligent terminals, such as a smart phone, a tablet, a mobile computer, and the like.
In this embodiment, when the system is used in cooperation with various intelligent terminals, the system is used for directly making advertisement information on the intelligent terminals, such as editing advertisement text content, processing advertisement pictures, and shooting and uploading advertisement videos by using a smart phone.
The advertisement publishing server is used for receiving the advertisement information uploaded by the advertisement publishing client and screening the advertisement information, namely screening the uploaded advertisement information into paid advertisements and free advertisements, the free advertisements can be directly transmitted to the advertisement receiving client to be published, the paid advertisements need to generate the paid information and are returned to the advertisement publishing client, after payment, the paid advertisements are correspondingly classified and then are sent to the advertisement receiving client to be published.
In this embodiment, the advertisement distribution server is further provided with an advertisement classification module, configured to classify the screened paid advertisements according to types, so as to implement classified distribution of advertisement information.
In the present embodiment, the criteria for classifying the advertisement information are according to the usage, such as footwear, clothing, pants, electronic products, gourmet products, department goods, hardware, home decoration, furniture, second-hand market, and the like.
The specific classification principle is explained in detail in the following description:
after the classification is finished, the advertisement publishing server transmits the classified paid advertisements and the classified free advertisements to the advertisement receiving client side for publishing, so that the advertisement receiving client side can check the classified paid advertisements and the classified free advertisements. Because the advertisement publishing server classifies paid advertisements, the advertisement publishing server can be used for directly checking the advertisements according to the classes, and the convenience for screening the advertisements is greatly improved.
Meanwhile, the advertisement receiving client can also be directly used on various intelligent terminals, such as a mobile phone, a tablet, a mobile computer and the like, and a user can directly open the client to check the advertisement information, so that the convenience of checking the advertisement information by the user is greatly improved.
Through the design, on one hand, the uploaded advertisement information is classified and processed firstly, and the classified advertisement information is released on the advertisement receiving client according to the type, so that the user can screen the advertisement information according to the type according to the own requirement, and the convenience of searching the advertisement information by the user is greatly improved; in the invention, the independent client is used for releasing the advertisement information, so that the advertisement information is released without depending on carriers such as websites, webpages, players and the like, and the problem that the user is easy to conflict when the traditional internet advertisement is released is avoided.
In the present embodiment, the communication among the advertisement publishing client, the advertisement publishing server and the advertisement receiving client may be, but is not limited to, WIFI, 4G, 5G, fiber communication, etc.
In this embodiment, the advertisement delivery system uses a registration system, i.e. the advertisement delivery system must be used after registration.
The following describes the specific components of the overall advertisement delivery system in detail:
in this embodiment, the system is introduced according to the flow of uploading and publishing the advertisement:
preferably, the advertisement publishing client further comprises a login module, and the login module is used for sending account information of the advertisement to be published.
The advertisement publishing server also comprises a login information verification module which is in communication connection with the login module and the advertisement payment screening module and is used for receiving the account information and matching the account information with data stored in an information base to realize that a user to be published logs in the advertisement publishing server.
Firstly, a user logs in a login module in an advertisement publishing client, namely, a user name and a password are input, then matching verification of the user name and the password is carried out in a stored information base through a login information verification module, and after the verification is successful, the login of an advertisement publishing server can be completed.
The information base stores all account information of registered users, such as user names, passwords, names, contact phones, business licenses and the like.
Of course, if the registered user is a registered user, the user can also use the modes of fingerprints, facial recognition, patterns and the like to perform quick login.
In addition, if the user is a new user, in this embodiment, a registration module may be further disposed in the advertisement publishing client, and account registration is performed through the registration module.
In the registration, the individual users and the merchant users are divided, and the individual users need to provide names, mobile phone numbers and identification card numbers; the business user needs to provide a business license, a business contact phone number, a business address and a business name. So that different charging criteria are subsequently adopted when charging for advertising information.
After the login is completed, the user can upload the advertisement information.
Therefore, the personal account information includes a name, a mobile phone number and an identification number, and the merchant account information includes a business license, a merchant contact phone number, a merchant address and a merchant name.
In this embodiment, the merchant users may be further specifically subdivided into individual user users and enterprise users, where the enterprise users are various limited-responsibility companies, unlimited-responsibility companies, and the individual user users are various retail merchants, such as restaurant individual merchants, retail store individual merchants, and the like. Of course, the corresponding information may be filled in during registration (for example, the individual user fills in an individual user license during registration, and the enterprise user fills in an enterprise license during registration), so that the screening unit and the payment information generating unit may distinguish the individual user from the enterprise user.
In this embodiment, the advertisement uploading module includes the following:
preferably, the advertisement publishing client comprises an advertisement uploading module in communication connection with the advertisement obtaining module.
The advertisement uploading module comprises a common advertisement uploading unit, a public service advertisement uploading unit and a new science and technology product advertisement uploading unit.
Through the design, the advertisement delivery system provided by the embodiment can realize the preliminary classification of the advertisement information in the advertisement publishing client. This classification refers to a classification of the purpose of the advertising information, which is explained in detail as follows:
the general advertisement uploading unit is used for uploading various types of advertisement information for purchasing propaganda, namely, the above-mentioned advertisement information for performing various types of division, such as advertisement information for shoes, clothes, trousers, electronic products, gourmet products, commodities, hardware, home furnishings, furniture and second-hand markets, and of course, the classification of specific types is also performed in the advertisement publishing server.
The public service advertisement uploading unit belongs to free advertisements, and can directly upload the advertisements to the advertisement receiving client side for publishing without charging, so that the social public service advertising effect is improved.
The last unit for uploading new scientific and technical product advertisements is the release information of various new scientific and technical products, and is mainly used in the near term (for example, between 1 and 3 months), and all the advertisement information of new technologies and new products can be uploaded by the unit for uploading new scientific and technical product advertisements.
In this embodiment, a community advertisement column can be further arranged for putting advertisement information in the community, and convenience in putting and viewing the advertisement of the user in the community is improved.
In this embodiment, the public service advertisement uploaded from the public service advertisement uploading unit and the advertisement information uploaded from the new scientific and technological product advertisement uploading unit are all displayed separately in the advertisement receiving client, and are not classified.
After the advertisement information is uploaded from each advertisement uploading unit, the advertisement information can be subjected to payment screening, payment information generation and type classification of the advertisement information in the advertisement publishing server, and the specific description is as follows:
the advertisement screening module comprises a screening unit;
the screening unit is in communication connection with the advertisement acquisition module and is used for screening the advertisement information into paid advertisements and free advertisements according to screening condition information, wherein the screening condition is as follows: whether the advertisement information is uploaded from the public service advertisement uploading unit.
Firstly, the advertisement acquisition module acquires the advertisement information uploaded from each advertisement uploading unit and transmits the advertisement information to the screening unit for screening payment.
In this embodiment, the screening conditions for payment screening are: the screening unit judges the uploading source of the advertisement information, namely if the advertisement information is uploaded from the public service advertisement uploading unit, the advertisement information is determined to be free advertisement, and the payment information is not sent to the advertisement publishing client. Otherwise, the advertisement is determined to be paid, the payment information needs to be generated through the payment information unit and is sent to the advertisement publishing client, and the user can pay the advertisement publishing fee according to the payment information.
In this embodiment, the payment information needs to be divided into new personal advertisement payment information and merchant advertisement payment information according to the user type, and how to judge, the following is specifically described:
preferably, the payment information comprises personal advertisement payment information and merchant advertisement payment information.
The advertisement payment screening module further comprises a payment information generating unit which is respectively in communication connection with the login information verification module, the screening unit and the advertisement publishing client.
The payment information generating unit screens the advertisement users to be issued into individual users and merchant users through the account information.
The payment information generation unit divides the payment advertisements into individual user payment advertisements and merchant user payment advertisements according to the individual users and the merchant users, generates individual advertisement payment information according to the individual user payment advertisements, generates merchant advertisement payment information according to the merchant user payment advertisements, and respectively sends the individual advertisement payment information and the merchant advertisement payment information to corresponding advertisement publishing clients.
First, the payment information generating unit is in communication connection with the screening unit, that is, after the screening unit screens out the payment advertisement, the payment advertisement is sent to the payment information generating unit to generate the payment information.
The payment information generating unit is in communication connection with the login information verification module, so that the individual and the merchant can be distinguished according to the uploaded account information when the user logs in, and as described above, the merchant user needs to upload a business license when registering, so that the individual user and the merchant user can be screened according to the existence of the business license and the registration type selected for starting registration.
After the screening is finished, the paid advertisements can be divided into individual user paid advertisements and merchant user paid advertisements according to the uploaded users, and then corresponding individual advertisement paid information and merchant user paid information are generated.
In this embodiment, the personal advertisement payment information and the merchant user payment information include a payment order and a payment amount. In this embodiment, the payment amount may be preset and may be set to a fixed value, for example, the personal payment advertisement charge is 100 yuan, and the merchant user advertisement is 500 yuan.
And after the payment is completed, the advertisement publishing server sends the advertisement information to the advertisement receiving client for publishing.
In this embodiment. The advertisement publishing client is also provided with a payment module for paying according to the payment information, and the payment module can be but not limited to WeChat payment, Paibao payment and Unionpay payment.
In this embodiment, since the payment is a fixed value, the content length of the uploaded advertisement, such as the video length, the number of pictures, etc., can be limited, and the specific value can be determined according to the actual usage.
In this embodiment, after the screening unit finishes screening the advertisement information, the screened paid advertisements are sent to the advertisement classification module for type classification.
In this embodiment, the advertisement information specifically includes the following:
preferably, the advertisement information includes advertisement content and advertisement keywords, wherein the advertisement content includes one or a combination of two or more of pictures, characters, videos and voices.
In this embodiment, the advertisement classification module performs type division according to advertisement keywords in the advertisement information. Since the user needs to fill in the advertisement keywords when uploading the advertisement information, the classification of paid advertisements can be completed according to the advertisement keywords.
Such as: the advertisement keywords are shoes, namely the shoes can be classified into shoes, and the advertisement keywords are clothes, namely the advertisement keywords and the advertisement types are in one-to-one correspondence.
Since it has been described above that only the advertisement information uploaded from the general advertisement uploading unit is subjected to type classification, the classification of the advertisement classification module is defined as follows in this embodiment:
preferably, the advertisement classification module classifies the paid advertisements according to the advertisement keywords, and the paid advertisements classified according to the categories come from the common advertisement uploading unit.
The advertisement classification module can screen the uploading sources of paid advertisements, and the advertisement information uploaded from the common advertisement uploading unit and the scientific and technological new product advertisement uploading unit needs to be charged, so that the type division can be performed only when the advertisement classification module detects that the advertisement information sources are the common advertisement uploading unit, and the type division can not be performed on the advertisement information uploaded from the scientific and technological new product advertisement uploading unit, and the advertisement information can be directly issued to the advertisement receiving client.
In this embodiment, the advertisement information further includes an advertisement product purchase link, and the human-computer interaction module completes purchase of a corresponding product in the advertisement information through the advertisement product purchase link.
Through the design, after looking up the advertisement information of the user's own needs in the human-computer interaction module sent by the advertisement receiving client, the user can click the purchasing link of the advertisement product to purchase the corresponding product in the advertisement information.
In this embodiment, the advertisement publishing client, the advertisement publishing server and the advertisement receiving client are further provided with a positioning module, which is specifically as follows:
the advertisement publishing client further comprises a first positioning module, the advertisement publishing server further comprises a second positioning module, and the advertisement receiving client further comprises a third positioning module.
And the first positioning module sends the position information of the advertisement publishing client to the second positioning module.
And the third positioning module sends the position information of the advertisement receiving client to the second positioning module.
The second positioning module screens out advertisement publishing clients which belong to the advertisement receiving client within the range of 3km of the linear distance according to the position information sent by the third positioning module, and sends advertisement information uploaded by the advertisement publishing clients which belong to the advertisement receiving client within the range of 3km of the linear distance to the advertisement receiving client.
Through the design, the advertisement publishing server can obtain the position information of the advertisement publishing client and the advertisement receiving client, and screens the advertisement information transmitted by the advertisement publishing client at different positions so as to screen the advertisement information within a range of 3km from the position of the advertisement receiving client for a user to check.
In this embodiment, the advertisement publishing server is further provided with an advertisement position screening module, which is in communication connection with the advertisement classification module and the human-computer interaction module, that is, after the advertisement classification module, the classified paid information can be uploaded to position screening, and since the advertisement classification module only classifies the advertisement information uploaded from the common uploading advertisement unit, the screened advertisement information is also the advertisement information uploaded from the common uploading advertisement unit, that is, the public service advertisement and the new scientific and technical product advertisement can be viewed in a full range.
Certainly, after the user logs in the advertisement receiving client, the system automatically pushes the advertisement information in a range with the current position as the center of a circle and the radius of 3km by default, and the user can also select to view the advertisement information in other distance ranges.
In this embodiment, the range of the advertisement may not be 3km, and may be determined according to actual use.
In this embodiment, a navigation module may be further disposed in the advertisement receiving client, and the advertisement information uploading position is obtained according to the third positioning module and the first positioning module, so that position navigation can be directly achieved by using the navigation module.
In this embodiment, a red envelope module may be further disposed in the advertisement publishing server, and is respectively in communication connection with the advertisement publishing client and the advertisement receiving client, and is configured to send a promotion red envelope to the advertisement publishing client and the advertisement receiving client, where the promotion red envelope is sent to the advertisement publishing client to reduce the advertisement publishing cost, and the advertisement receiving client is sent to reduce the purchase cost of the corresponding product in the advertisement information.
In this embodiment, an emergency help-seeking unit may be further disposed in the public service advertisement display board block in the human-computer interaction module, that is, the user may seek help in an emergency situation in the emergency help-seeking unit, and because the advertisement receiving client may be used in various intelligent terminals, if the old or the child loses the advertisement receiving client, corresponding information may be issued in the emergency help-seeking unit and displayed on each receiving client, thereby achieving the function of seeking help.
Example two
This embodiment is a specific working method of the advertisement delivery system in the first embodiment, and includes the following steps:
s101, the advertisement publishing server obtains advertisement information sent by the advertisement publishing client.
And S102, the advertisement publishing server performs paid screening on the advertisement information to obtain paid advertisements, free advertisements and paid information corresponding to the paid advertisements, and sends the paid information to the advertisement publishing client.
And S103, the advertisement publishing server classifies the paid advertisements according to categories, sends the classified paid advertisements to an advertisement receiving client, and sends the free advertisements to the advertisement receiving client.
And S104, the advertisement receiving client receives the free advertisements and the classified paid advertisements, displays the paid advertisements classified according to categories, and directly displays the free advertisements.
Step S101 to step S104 are the overall work flow of the advertisement delivery system, and the specific principle thereof has been explained in the first embodiment, which is not described herein.
The workflow of the advertisement delivery system is specifically described as follows:
the first step is as follows: and inputting a user name and a password through the login module.
The second step is that: and the login verification module performs matching verification on the user name and the password sent by the login module in the information base, sends login success prompt information to the user release client after the verification is successful, and otherwise, sends the user name or the password to be input again.
The third step: uploading the advertisement information through an advertisement uploading module;
the fourth step: the advertisement acquisition module receives the advertisement information and transmits the advertisement information to the screening unit to screen paid advertisements and free advertisements;
the fifth step: the screening unit realizes the splitting of paid advertisements by judging the uploading source of the advertisement information, if the advertisement information comes from a common advertisement uploading unit and a new scientific and technological product advertisement uploading unit, the advertisement information is judged to be paid advertisements and is transmitted to a paid information generating unit and an advertisement classification module, and if the advertisement information comes from a public service advertisement uploading unit, the advertisement information is judged to be free advertisements and is directly transmitted to the man-machine interaction module;
and a sixth step: the payment information generation unit receives the payment advertisements, screens the payment advertisements to obtain the personal user payment advertisements and the merchant user payment advertisements, generates corresponding personal advertisement payment information and merchant advertisement payment information, and transmits the personal advertisement payment information and the merchant advertisement payment information to the payment module;
the seventh step: the payment module receives the personal advertisement payment information or the merchant advertisement payment information, completes payment of the fee and feeds the fee back to the advertisement issuing server;
eighth step: after payment is finished, the advertisement classification module judges the source of paid advertisements, if the paid advertisements are judged to come from the ordinary advertisement uploading unit, classification is carried out according to types, after classification is finished, the paid advertisements are transmitted to the human-computer interaction module to be issued, and if the paid advertisements are judged to come from the scientific and technological new product advertisement uploading unit, classification is not carried out, and the paid advertisements are directly transmitted to the human-computer interaction module;
the ninth step: the human-computer interaction module receives free advertisements, classified paid advertisements and unclassified advertisement information sent from the scientific and technological new product advertisement uploading unit, classified paid advertisements are displayed in a classified mode, and the free advertisements and the advertisement information sent from the scientific and technological new product advertisement uploading unit are directly displayed.
In this embodiment, the advertisement publishing server may also push the advertisement information within a range of 3km for the advertisement receiving client according to the location of the advertisement receiving client, which is the same as the pushing principle in the first embodiment, and is not repeated herein.
Meanwhile, the red packet transmission can also be realized, which is the same as the principle of red packet transmission explained in the first embodiment.
In this embodiment, the conditions determined and screened in the above steps are the same as those in the first embodiment, and are not repeated herein.
In summary, the advertisement delivery system and the working method thereof provided by the invention have the following technical effects:
(1) the invention provides an advertisement delivery system and a working method thereof. Through the design, the user can directly check the advertisement information through the advertisement receiving client, the advertisement information displayed on the advertisement receiving client is classified according to the categories, the user can check the advertisements in the corresponding categories according to the requirement of the user, an approach for accurately searching the advertisements is provided for the user, and the convenience for the user to search the advertisements is greatly improved.
In addition, the advertisement information released inside the advertisement releasing system provided by the invention does not need to depend on websites, webpages, video players and the like, belongs to an independent system, can be directly used on various intelligent terminals (such as mobile phones and tablets), and avoids the problem that the user conflict is easily generated in the traditional internet advertisement releasing.
(2) The method and the system have the advantages that the advertisement is uploaded very conveniently, the advertisement can be uploaded by using the advertisement publishing client, and the advertisement publishing client can be used on various terminals (such as a mobile phone and a tablet), so that the user can upload the advertisement information directly on various terminals, and the convenience of publishing the advertisement by the user is greatly improved.
(3) The advertisement publishing server in the advertisement delivery system provided by the invention can generate payment information according to the uploaded advertisement information, and then the payment information is sent to the advertisement publishing client for the advertisement publishing user to pay, and the user can directly pay at the intelligent terminals such as a mobile phone and a tablet, so that the payment convenience of the user is greatly improved.
(4) The invention also provides a product purchasing link in the advertisement information, and a user can click the product purchasing link on the advertisement publishing client to realize the purchase of the corresponding product in the advertisement information, which is matched with the existing human social internet shopping mode, thereby greatly improving the experience degree of the user.
(5) The invention can realize free release of public service advertisements and can play a good role in publicizing social public services.
(6) The invention can also use the advertisement publishing server to automatically push the advertisement information within 3km from the advertisement receiving client according to the position information of the advertisement receiving client, so that the user can check and screen the advertisement information near the position of the user, and the experience degree of the user for checking the advertisement is further improved.
The invention is not limited to the above alternative embodiments, and any other various forms of products can be obtained by anyone in the light of the present invention, but any changes in shape or structure thereof, which fall within the scope of the present invention as defined in the claims, fall within the scope of the present invention.
Claims (10)
1. An advertisement delivery system, comprising:
the advertisement publishing client is used for sending advertisement information to be published;
the advertisement distribution server includes:
the advertisement acquisition module is in communication connection with the advertisement publishing client and is used for receiving the advertisement information;
the advertisement payment screening module is respectively in communication connection with the advertisement acquisition module and the advertisement publishing client, and is used for screening the advertisement information into paid advertisements and free advertisements, generating payment information for the paid advertisements and sending the payment information to the advertisement publishing client;
the advertisement classification module is in communication connection with the advertisement payment screening module and classifies the paid advertisements according to categories;
the advertisement receiving client includes:
and the human-computer interaction module is in communication connection with the advertisement classification module and the advertisement payment screening module, receives the free advertisements and the paid advertisements subjected to category classification, and is used for displaying the paid advertisements subjected to category classification according to categories and directly displaying the free advertisements.
2. An advertisement delivery system according to claim 1, characterized in that: the advertisement publishing client comprises an advertisement uploading module which is in communication connection with the advertisement obtaining module;
the advertisement uploading module comprises a common advertisement uploading unit, a public service advertisement uploading unit and a new science and technology product advertisement uploading unit.
3. An advertisement delivery system according to claim 2, characterized in that: the advertisement screening module comprises a screening unit;
the screening unit is in communication connection with the advertisement acquisition module and is used for screening the advertisement information into paid advertisements and free advertisements according to screening condition information, wherein the screening condition is as follows: whether the advertisement information is uploaded from the public service advertisement uploading unit.
4. An advertisement delivery system according to claim 3, characterized in that: the advertisement publishing client also comprises a login module, and the login module is used for sending account information of a user to be published;
the advertisement publishing server also comprises a login information verification module which is in communication connection with the login module and the advertisement payment screening module and is used for receiving the account information and matching the account information with data stored in an information base to realize that a user to be published logs in the advertisement publishing server.
5. An advertisement delivery system according to claim 4, wherein: the payment information comprises personal advertisement payment information and merchant advertisement payment information;
the advertisement payment screening module also comprises a payment information generating unit which is respectively in communication connection with the login information verification module, the screening unit and the advertisement publishing client;
the payment information generating unit screens the advertisement users to be issued into individual users and merchant users through the account information;
the payment information generation unit divides the payment advertisements into individual user payment advertisements and merchant user payment advertisements according to the individual users and the merchant users, generates individual advertisement payment information according to the individual user payment advertisements, generates merchant advertisement payment information according to the merchant user payment advertisements, and respectively sends the individual advertisement payment information and the merchant advertisement payment information to corresponding advertisement publishing clients.
6. An advertisement delivery system according to claim 2, characterized in that: the advertisement information comprises advertisement content and advertisement keywords, wherein the advertisement content comprises one or a combination of two or more of pictures, characters, videos and voices.
7. An advertisement delivery system according to claim 6, characterized in that: the advertisement classification module classifies the paid advertisements according to the advertisement keywords, and the paid advertisements classified according to the categories come from the common advertisement uploading unit.
8. An advertisement delivery system according to claim 7, wherein: the advertisement information further comprises an advertisement product purchasing link, and the human-computer interaction module completes purchasing of corresponding products in the advertisement information through the advertisement product purchasing link.
9. An advertisement delivery system according to claim 1, characterized in that: the advertisement publishing client further comprises a first positioning module, the advertisement publishing server further comprises a second positioning module, and the advertisement receiving client further comprises a third positioning module;
the first positioning module sends the position information of the advertisement publishing client to the second positioning module;
the third positioning module sends the position information of the advertisement receiving client to the second positioning module;
the second positioning module screens out advertisement publishing clients which belong to the advertisement receiving client within the range of 3km of the linear distance according to the position information sent by the third positioning module, and sends advertisement information uploaded by the advertisement publishing clients which belong to the advertisement receiving client within the range of 3km of the linear distance to the advertisement receiving client.
10. The method of operating an advertisement delivery system according to any one of claims 1 to 9, comprising the steps of:
s101, an advertisement publishing server acquires advertisement information sent by an advertisement publishing client;
s102, the advertisement publishing server conducts payment screening on the advertisement information to obtain paid advertisements, free advertisements and payment information corresponding to the paid advertisements, and sends the payment information to the advertisement publishing client;
s103, the advertisement publishing server classifies the paid advertisements according to categories, sends the classified paid advertisements to an advertisement receiving client, and sends the free advertisements to the advertisement receiving client;
and S104, the advertisement receiving client receives the free advertisements and the classified paid advertisements, displays the paid advertisements classified according to categories, and directly displays the free advertisements.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201911243899.9A CN110930200A (en) | 2019-12-06 | 2019-12-06 | Advertisement delivery system and working method thereof |
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| CN201911243899.9A CN110930200A (en) | 2019-12-06 | 2019-12-06 | Advertisement delivery system and working method thereof |
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| CN111489210A (en) * | 2020-05-07 | 2020-08-04 | 阮朝瑞 | Novel advertisement system and method based on brand and product column dividing technology |
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