CN109816415A

CN109816415A - Advertisement pushing rebate system and method

Info

Publication number: CN109816415A
Application number: CN201711294967.5A
Authority: CN
Inventors: 徐传毅
Original assignee: Nazhiyuan Technology Tangshan Co Ltd
Current assignee: Nazhiyuan Technology Tangshan Co Ltd
Priority date: 2017-12-08
Filing date: 2017-12-08
Publication date: 2019-05-28

Abstract

The invention discloses a kind of advertisement pushing rebate system and methods.Wherein, system includes: advertiser servers, for setting ad content, generates the corresponding advertisement link of ad content, advertisement link is pushed to naive user and promotes unit；And click behavior for the first time and/or the buying behavior of commodity generation rebating information according to the 1st secondary user's to 1 grade of advertisement link, the rebating amount of money of naive user is calculated according to rebating information, and the account amount of money information of naive user is updated according to the rebating amount of money；Naive user promotes unit, for the identity label code of naive user to be added to 1 grade of advertisement link of generation in advertisement link, 1 grade of advertisement link is pushed to the 1st secondary user's and promotes unit；1st secondary user's promote unit, for receiving for the first time click behavior and/or the buying behavior of commodity of the 1st secondary user's to 1 grade of advertisement link.Using technical solution of the present invention, reduces the treating capacity of data, improve operational efficiency.

Description

Advertisement pushing rebate system and method

Technical field

The present invention relates to Internet communication technology fields, and in particular to a kind of advertisement pushing rebate system and method.

Background technique

Currently, with the development of science and technology media advertisement is in various media modes in the terminals such as TV, computer and mobile phone In face of present people, the advertising expenditure of media almost becomes the major source of revenues of media distribution, therefore, launches at the terminal The expense of advertisement is all very high.Moreover, because the mode that advertisement is launched is launched to the spectators of magnanimity, it is not for specific Consumer groups, the effect of advertisement is difficult to predict.

To solve the above-mentioned problems, a kind of advertisement pushing rebate system using the internet such as wechat, QQ platform is met the tendency of And it gives birth to.But traditional advertisement pushing rebate system is all to pay advertisement pushing expense according to the push behavior of advertisement promotion user , therefore, traditional advertisement pushing rebate system cannot be carried out according to the precedence of the push behavior of advertisement pushing user Multistage advertisement pushing expense rebating.

In addition, not only needing to obtain the ID of advertisement promotion user to pay advertisement pushing expense to advertisement promotion user Information, will also be after the id information for obtaining advertisement promotion user, according to the id information of the advertisement promotion user got in advertisement The account of corresponding advertisement promotion user is found in the account information for the mass advertising popularization user being pre-stored in quotient's server Information, to carry out rebating, this not only adds the data processing amounts of entire advertisement pushing rebate system, reduce entire advertisement The speed of service for pushing rebate system, also increases the complexity of entire advertisement pushing rebate system, improves entire advertisement Push the cost of rebate system.

Summary of the invention

In view of the above problems, it proposes on the present invention overcomes the above problem or at least be partially solved in order to provide one kind State the advertisement pushing rebate system and method for problem.

According to an aspect of the invention, there is provided a kind of advertisement pushing rebate system, comprising: advertiser servers, just Grade user promotes unit and the 1st secondary user's promote unit；Wherein,

Advertiser servers generate the corresponding advertisement link of ad content, advertisement link are pushed away for setting ad content It send to naive user and promotes unit；And according to the 1st secondary user's to the behavior of click for the first time of 1 grade of advertisement link and/or to 1 The buying behavior of commodity in grade advertisement link generates the rebating information of the identity label code comprising naive user, is believed according to rebating Breath calculates the rebating amount of money of naive user, and the account amount of money information of naive user is updated according to the rebating amount of money of naive user；

Naive user promotes unit, and the registration information that corresponding naive user has inputted naive user is completed to register and obtain The identity label code of naive user, for the identity label code of naive user to be added to 1 grade of advertisement chain of generation in advertisement link It connects, 1 grade of advertisement link is pushed into the 1st secondary user's and promotes unit；

1st secondary user's promote unit, for receives the 1st secondary user's to the behavior of click for the first time of 1 grade of advertisement link with/ Or the buying behavior to the commodity in 1 grade of advertisement link.

According to another aspect of the present invention, a kind of advertisement pushing rebating method is provided, comprising:

Advertiser servers set ad content, generate the corresponding advertisement link of ad content, advertiser servers will be wide It accuses link push to naive user and promotes unit；Wherein, the naive user that naive user promotes unit has inputted naive user Registration information is completed to register and obtain the identity label code of naive user；

After the advertisement link that naive user promotes that unit receives advertiser servers push, naive user is promoted single The identity label code of naive user is added to 1 grade of advertisement link of generation in advertisement link by member, and naive user promotes unit for 1 grade Advertisement link pushes to the 1st secondary user's and promotes unit；

After 1 grade of advertisement link that the 1st secondary user's promote that unit receives naive user popularization unit push, the 1st Secondary user's promote unit and receive the 1st secondary user's to the behavior of click for the first time of 1 grade of advertisement link and/or to 1 grade of advertisement link In commodity buying behavior；

Advertiser servers are according to the 1st secondary user's to the behavior of click for the first time of 1 grade of advertisement link and/or to 1 grade of advertisement The buying behavior of commodity in link generates the rebating information of the identity label code comprising naive user, is calculated according to rebating information The rebating amount of money of naive user, and according to the account amount of money information of the rebating amount of money of naive user update naive user.

The advertisement pushing rebate system and method provided according to the present invention, naive user promote unit by by naive user Identity label code be added to advertiser servers push advertisement link in generate 1 grade of advertisement link so that advertiser service Device can click for the first time behavior and/or to the commodity in 1 grade of advertisement link to 1 grade of advertisement link according to the 1st secondary user's Buying behavior generates the rebating information of the identity label code comprising naive user, and advertiser servers can be allowed to be believed according to the rebating Quickly and accurately analysis meter calculates the rebating amount of money of naive user to breath, while can also quickly and accurately find the rebating amount of money Target, and the rebating amount of money is sent in the account of naive user, this not only reduces the treating capacity of data, improve system and The operational efficiency of method also avoids naive user and/or secondary user's and repeatedly clicks the extra of same advertisement link generation Advertisement pushing expense has saved advertisement pushing expense for advertiser

The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention, And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can It is clearer and more comprehensible, the followings are specific embodiments of the present invention.

Detailed description of the invention

By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:

Fig. 1 shows the functional block diagram of the advertisement pushing rebate system of the offer of the embodiment of the present invention one；

Fig. 2 shows the functional block diagrams of advertisement pushing rebate system provided by Embodiment 2 of the present invention；

Fig. 3 shows the flow chart of the advertisement pushing rebating method of the offer of the embodiment of the present invention three；

Fig. 4 a and Fig. 4 b show the flow chart of the advertisement pushing rebating method of the offer of the embodiment of the present invention four.

Specific embodiment

Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure It is fully disclosed to those skilled in the art.

Advertisement pushing rebate system provided in an embodiment of the present invention include advertiser servers, naive user promote unit with And secondary user's at different levels promote unit.

Wherein, advertiser servers are specially to set the ad content for needing to promote, life according to gray want advertisement At the corresponding advertisement link of the ad content and push the advertisement link to naive user promote unit server.The present invention In embodiment, those skilled in the art can according to need the quantity and/or type of flexible choice advertiser servers, the present invention This is not construed as limiting.Such as: an advertiser servers can be used in an advertiser, can also be according to the type of ad content Multiple and different advertiser servers are used respectively；Multiple advertisers can be used in conjunction with an advertiser servers, can also be with Corresponding advertiser servers are respectively used according to the type of ad content.

Advertiser servers can promote unit to many users simultaneously and push same advertisement link, can also be simultaneously to very Multi-user promotes unit and pushes different advertisement links.Herein, the advertisement link of advertiser servers push will directly be received Subscriber unit be known as naive user promote unit.It is specially to obtain directly from advertiser servers that naive user, which promotes unit, The terminal device of advertisement link, such as mobile phone or computer, i.e. naive user promote unit and are construed as advertisement pushing chain First node.As first node, the naive user that naive user promotes unit needs to pre-enter the registration letter of naive user Breath is completed to register and obtain the identity label code of naive user.Some user, which promotes unit, can become naive user popularization unit Mode can be following two:

Active Registration mode: user promotes unit and initiatively promotes software (such as from the preparatory downloads ad of advertiser servers Application program), after downloading is installed, the registration information that user is inputted in advertisement promotion software completes registration, user's After registration information inputs, advertiser servers can distribute unique identity label code for user.

Passive logon mode: when user promotes unit as another advertisement pushing middle-of-chain node, user is promoted Unit receive other naive users promote units and/or secondary user's promote unit push corresponding advertisement link it Afterwards, by clicking the advertisement link received, software (such as application program) is promoted from advertiser servers downloads ad, downloading After being installed, the registration information that user is inputted in advertisement promotion software completes registration, has inputted in the registration information of user Bi Hou, advertiser servers can distribute unique identity label code for user.

It is specially to promote unit or previous stage secondary user's popularization unit from naive user that secondary user's at different levels, which promote unit, The terminal device of advertisement links at different levels, such as mobile phone or computer are obtained, i.e., secondary user's at different levels are promoted unit and are construed as At least one intermediate node of advertisement pushing chain.Wherein, it can be one that secondary user's at different levels, which promote the quantity of units, can also be with To be multiple, those skilled in the art can according to need the quantity that flexible choice secondary user's at different levels promote unit, the present invention couple This is with no restriction.

Naive user promotes unit and secondary user's at different levels promote unit and are mounted on instant communication software, benefit between them The push and reception of advertisement links at different levels are realized with instant communication software.Naive user promotes unit and is pushing corresponding advertisement chain When connecing to the 1st secondary user's popularization unit, naive user promotes the account for possessing the instant communication software of the 1st secondary user's in unit Family information, such as: wechat account, QQ account, the prosperous account of Ali, Taobao's account etc., similarly, previous secondary user's are promoted single Member possesses next when pushing corresponding advertisement link to next secondary user's popularization unit in previous secondary user's popularization unit The account information of the instant communication software of secondary user's, such as: wechat account, QQ account, the prosperous account of Ali, Taobao's account etc. Deng.

Advertisement pushing rebate system provided by the invention and method are carried out below by several specific embodiments detailed It introduces.

Embodiment one

Fig. 1 shows the functional block diagram of the advertisement pushing rebate system of the offer of the embodiment of the present invention one.Such as Fig. 1 institute Show, which includes: advertiser servers 11, and naive user promotes unit 12 and the 1st secondary user's are promoted Unit 13；Wherein, advertiser servers 11 generate the corresponding advertisement link of ad content, by advertisement for setting ad content Link push to naive user promotes unit 12；And the click behavior for the first time according to the 1st secondary user's to 1 grade of advertisement link And/or the rebating information of the identity label code comprising naive user, root are generated to the buying behavior of the commodity in 1 grade of advertisement link The rebating amount of money of naive user is calculated according to rebating information, and the account gold of naive user is updated according to the rebating amount of money of naive user Volume information；Naive user promotes unit 12, and the registration information that corresponding naive user has inputted naive user is completed to register and obtain The identity label code for obtaining naive user, for the identity label code of naive user to be added to 1 grade of advertisement of generation in advertisement link 1 grade of advertisement link is pushed to the 1st secondary user's and promotes unit 13 by link；1st secondary user's promote unit 13, for receiving 1st secondary user's click behavior and/or buying behavior to the commodity in 1 grade of advertisement link to 1 grade of advertisement link for the first time.

Advertiser servers 11 set ad content to be promoted according to gray want advertisement, generate the ad content The advertisement link is pushed to naive user and promotes unit 12 by corresponding advertisement link.

Naive user promotes first node of the unit 12 as advertisement pushing chain, and naive user needs are previously-completed registration And obtain the identity label code of naive user.The mode that naive user completes registration can be Active Registration mode or passive registration Mode.

In Active Registration mode, naive user is promoted unit 12 and is initiatively pushed away from the preparatory downloads ad of advertiser servers Wide software (such as application program)；After completing downloading and installing and open advertisement promotion software, prompt naive user input is primary to use The registration information at family, is registered, for example, the identity information of input naive user and other additional informations；In naive user Registration information input after, advertiser servers 11 can distribute unique identity label code for naive user.

In passive logon mode, advertiser servers 11 by advertisement link push to naive user promote unit 12 it Before, i.e., before naive user promotes unit 12 as the first node of advertisement pushing chain, naive user promotes 12 conduct of unit Another advertisement pushing middle-of-chain node promotes unit and/or secondary user's popularization list receiving other naive users After the corresponding advertisement link of member push, by clicking the advertisement link received, from advertiser servers downloads ad It promotes software (such as application program)；After completing downloading and installing and open advertisement promotion software, prompt naive user input primary The registration information of user, is registered, for example, the identity information of input naive user and other additional informations；It is used in primary After the registration information input at family, advertiser servers 11 can distribute unique identity label code for naive user.

Advertiser servers 11 push to naive user by the advertisement link that advertisement promotion software is generated and promote list Member 12.Specifically, for advertiser servers 11 after generating the corresponding advertisement link of ad content, the first of registration is completed in selection Grade user establishes advertisement pushing chain as push object.Optionally, advertiser servers 11 can be simultaneously by same advertisement Link push promotes unit to multiple naive users, establishes the multiple advertisement pushing chains for being directed to same ad content, is pushed away with being promoted Send efficiency.The system of the embodiment of the present invention is described from the angle of an advertisement pushing chain, it should be appreciated that this The system of inventive embodiments is not limited only to comprising an advertisement pushing chain, but may include multiple advertisement pushing chains.

Naive user promotes unit 12: advertisement browsing promotes unit 121 and mediating network element 122；Its In, advertisement browsing promote unit 121, for by the identity label code of naive user be added to advertiser servers 11 push it is wide It accuses and generates 1 grade of advertisement link in link；Mediating network element 122 is pushed away for 1 grade of advertisement link to be pushed to the 1st secondary user's Wide unit 13.

The advertisement browsing popularization unit 121 in unit 12, which is promoted, when naive user receives the push of advertiser servers 11 After advertisement link, the identity label code of naive user can be added in the advertisement link by advertisement browsing popularization unit 121 generates 1 Grade advertisement link, as shown in table 1.

Table 1

1 grade of advertisement link is pushed to the 1st secondary user's and pushed away by the mediating network element 122 that naive user promotes in unit 12 Wide unit 13.For example, naive user may be selected to share 1 grade of advertisement link, unit 12 is promoted according to sharing operation naive user Tune opens mediating network element 122, and the internet traffic provided by naive user according to mediating network element 122 selects one and pushes away Object (i.e. the 1st secondary user's) are sent, are pushed away so that 1 grade of advertisement link is pushed to corresponding 1st secondary user's of the push object Wide unit 13.Optionally, naive user can choose 1 grade of advertisement link while be pushed to multiple 1st secondary user's popularizations Unit, to promote pushing efficiency.

In addition, advertisement browsing, which promotes unit 121, can also click the advertisement chain that advertiser servers 11 push in naive user After connecing, the corresponding ad content of the advertisement link is shown.

Optionally, the advertisement pushing rebate system of the present embodiment further include: network media server (not shown), just The mediating network element 122 that grade user promotes in unit 12 is pushed to 1 grade of advertisement link the 1st time by network media server Grade user promotes unit 13.That is, network media server promotes the network media in unit 12 with naive user respectively Unit 122 promotes unit 13 with the 1st secondary user's and is connected, for naive user to be promoted to the mediating network element in unit 12 1 grade of advertisement link of 122 push pushes to the 1st secondary user's and promotes unit 13.

After 1 grade of advertisement link that the 1st secondary user's promote that unit 13 receives the naive user popularization push of unit 12, 1st secondary user's can choose whether to click 1 grade of advertisement link.If the 1st secondary user's do not click 1 grade of advertisement chain It connects, then advertiser servers 11 will not generate the rebating information of the identity label code comprising naive user.If the 1st secondary user's 1 grade of advertisement link is clicked, advertiser servers 11 can identify whether the click behavior is to click behavior for the first time, if for the first time The rebating information of the identity label code comprising naive user can be generated in click behavior, advertiser servers 11.If the 1st grade User is after clicking 1 grade of advertisement link, and selection has purchased the commodity in 1 grade of advertisement link, and advertiser servers 11 can To generate the rebating information of the identity label code comprising naive user according to the buying behavior.If the 1st secondary user's click this 1 The behavior of grade advertisement link is not behavior of clicking for the first time, and also without subsequent buying behavior, then advertiser servers 11 will not give birth to At the rebating information of the identity label code comprising naive user.

In the present embodiment, for the first time click behavior of the advertiser servers 11 according to the 1st secondary user's to 1 grade of advertisement link And/or the rebating information of the identity label code comprising naive user, root are generated to the buying behavior of the commodity in 1 grade of advertisement link The rebating amount of money of naive user is calculated according to the rebating information, and the account of naive user is updated according to the rebating amount of money of the naive user Family amount information.

But in a kind of optional embodiment of the present embodiment, the generation of unit 13 can be promoted by the 1st secondary user's includes The rebating information of the identity label code of naive user, advertiser servers 11 promote unit 13 according to the 1st secondary user's and generate packet The rebating information of identity label code containing naive user calculates the rebating amount of money of naive user, and according to the rebating of the naive user The account amount of money information of amount of money update naive user.Specifically, the 1st secondary user's promote unit 13, for being used according to the 1st grade Behavior and/or buying behavior to the commodity in 1 grade of advertisement link are clicked to 1 grade of advertisement link in family for the first time, generate comprising just Rebating information is sent to advertiser servers 11 by the rebating information of the identity label code of grade user, and advertiser servers 11 The rebating amount of money of naive user is calculated according to the rebating information, and the account of naive user is updated according to the rebating amount of money of the naive user Family amount information.

Rebating information includes that the rebating amount of money calculates information and rebating amount of money target information.It includes that the rebating amount of money, which calculates information, 1 secondary user's promote unit 13 and click 1 grade of advertisement link for the first time or buy the behavioural informations such as the commodity in 1 grade of advertisement link； Rebating amount of money target information includes the identity label code of the naive user in 1 grade of advertisement link, in this way, advertiser servers 11 are not Only can the quickly and accurately analytical calculation rebating amount of money, while can also quickly and accurately according in 1 grade of advertisement link just The corresponding target for finding the rebating amount of money of the identity label code of grade user, the i.e. account of naive user, and then update naive user Account amount of money information.

Optionally, the 1st secondary user's are promoted unit 13 and are further used for: carrying out in the 1st secondary user's to 1 grade of advertisement link After click, judge whether the 1st secondary user's have inputted the registration information completion registration of the 1st secondary user's and obtained the 1st grade The identity label code of user；If it is not, then issuing the information whether the 1st secondary user's of inquiry are registered；If the 1st secondary user's are same Meaning is registered, then downloads ad promotes software, and the registration information that the 1st secondary user's are inputted in advertisement promotion software completes note Volume and the identity label code for obtaining the 1st secondary user's；If the 1st secondary user's disagree registered or the 1st secondary user's The registration information for inputting the 1st secondary user's is completed to register and obtain the identity label code of the 1st secondary user's, then shows 1 grade of advertisement Corresponding ad content is linked, at this point, it includes that advertisement browsing promotes unit that the 1st secondary user's, which promote unit,.

The advertisement pushing rebate system that the embodiment of the present invention one provides, naive user promote unit by by naive user Identity label code, which is added in the advertisement link of advertiser servers push, generates 1 grade of advertisement link, so that advertiser servers Behavior and/or purchase to the commodity in 1 grade of advertisement link can be clicked for the first time to 1 grade of advertisement link according to the 1st secondary user's The rebating information that behavior generates the identity label code comprising naive user is bought, advertiser servers can be allowed according to the rebating information Quickly and accurately analysis meter calculates the rebating amount of money of naive user, while can also quickly and accurately find the mesh of the rebating amount of money Mark, and the rebating amount of money is sent in the account of naive user, this not only reduces the treating capacities of data, improve the fortune of system Line efficiency also avoids naive user and/or secondary user's and repeatedly clicks the extra advertisement pushing that same advertisement link generates Expense has saved advertisement pushing expense for advertiser.

Embodiment two

Fig. 2 shows the functional block diagrams of advertisement pushing rebate system provided by Embodiment 2 of the present invention.Such as Fig. 2 institute Show, which includes: advertiser servers 21, and naive user promotes unit 22, the 1st secondary user's promote list First 23, the 2nd secondary user's promote unit 24 to M secondary user's and promote unit 25 and network media server 26；Wherein, extensively Quotient's server 21 is accused, naive user is promoted unit 22 and the concrete function description of the 1st secondary user's popularization unit 23 and be can be found in Above-described embodiment one, below emphasis describe the 2nd secondary user's promote unit 24 to M secondary user's promote unit 25.M be greater than or Equal to 2.

For ease of description, N, N ∈ [1, M-1] are introduced.It is that the 1st secondary user's are promoted that n-th grade user, which promotes unit, Unit promotes any one in unit to M-1 secondary user's, and it is the 2nd secondary user's that N+1 secondary user's, which promote unit, Promote any one of unit into M secondary user's popularization unit.

Registration is completed in the registration information that n-th grade user has inputted n-th grade user and obtains the body of n-th grade user In the case where part label code, n-th grade user promotes unit and further comprises: advertisement browse unit and mediating network element；Its In, advertisement browsing promotes unit, generates N+1 grades for the identity label code of n-th grade user to be added in N grades of advertisement links Advertisement link；Mediating network element promotes unit for N+1 grades of advertisement links to be pushed to N+1 secondary user's, specifically, N+1 grades of advertisement links can be pushed to N+1 secondary user's by network media server 26 and promote unit by mediating network element.

Registration is completed in the registration information that n-th grade user has inputted n-th grade user and obtains the body of n-th grade user In the case where part label code, the advertisement browsing that n-th grade user promotes unit promotes unit for the identity label of n-th grade user Code is added to N+1 grades of advertisement links of generation in N grades of advertisement links, as shown in table 2.

Table 2

N+1 grades of advertisement links are pushed to N+1 secondary user's by the mediating network element that n-th grade user promotes in unit Promote unit.For example, n-th grade user may be selected to share the N+1 grades of advertisement link, according to sharing operation, n-th grade user is pushed away Wide unit tune opens mediating network element, the internet traffic selection one provided by n-th grade user according to mediating network element The N+1 grades of advertisement link is pushed to the corresponding the N+1 times grade of the push object by a push object (i.e. N+1 secondary user's) User promotes unit.Optionally, n-th grade user can choose the N grades of advertisement links while be pushed to multiple the N+1 times grade User promotes unit, to promote pushing efficiency.

N+1 secondary user's are promoted unit and are further used for: receiving N+1 secondary user's to the head of N+1 grades of advertisement links Secondary click behavior and/or buying behavior to the commodity in N+1 grades of advertisement links.

N+1 secondary user's promote unit receive n-th grade user promote unit push N+1 grade advertisement link it Afterwards, N+1 secondary user's can choose whether to click the N+1 grades of advertisement link.If N+1 secondary user's do not click the N+ 1 grade of advertisement link, but the N+1 grades of advertisement link is directly pushed to another user, then, the present embodiment directly will be another A user is handled as N+1 secondary user's.If N+1 secondary user's do not click the N+1 grades of advertisement link, do not have yet The N+1 grades of advertisement link is pushed to other secondary user's, then n-th grade user promote unit be the advertisement pushing chain in most The latter intermediate node.If N+1 secondary user's click the N+1 grades of advertisement link, advertiser servers 21 can identify this Whether click behavior is to click behavior for the first time, if clicking behavior for the first time, advertiser servers 21 can be generated to be used comprising primary The identity label code at family and the 1st secondary user's to n-th grade user identity label code rebating information.If the N+1 times grade For user after clicking the N+1 grades of advertisement link, selection has purchased the commodity in the N+1 grades of advertisement link, advertiser servers 21 can generate the identity label code comprising naive user and the 1st secondary user's to n-th grade user's according to the buying behavior The rebating information of identity label code.If the behavior that N+1 secondary user's click the N+1 grades of advertisement link is not to click row for the first time For, and also without subsequent buying behavior, then advertiser servers 21 will not generate the identity label code and the 1st comprising naive user Secondary user's to n-th grade user identity label code rebating information.

In the present embodiment, for the first time click of the advertiser servers 21 according to N+1 secondary user's to N+1 grades of advertisement links Behavior and/or the identity label code comprising naive user and the 1st time are generated to the buying behaviors of the commodity in N+1 grades of advertisement links Grade user to n-th grade user identity label code rebating information, naive user and the 1st grade are calculated according to the rebating information User to n-th grade user the rebating amount of money, and according to the rebating of the naive user and the 1st secondary user's to n-th grade user The amount of money updates the account amount of money information of naive user and the 1st secondary user's to n-th grade user.

But in a kind of optional embodiment of the present embodiment, unit generation can be promoted by N+1 secondary user's includes The identity label code of naive user and the 1st secondary user's to n-th grade user identity label code rebating information, advertiser's clothes Be engaged in device 21 according to N+1 secondary user's promote unit generate the identity label code comprising naive user and the 1st secondary user's extremely The rebating information of the identity label code of n-th grade user calculates the rebating of naive user and the 1st secondary user's to n-th grade user The amount of money, and naive user and the 1st time are updated according to the rebating amount of money of the naive user and the 1st secondary user's to n-th grade user Grade user to n-th grade user account amount of money information.Specifically, N+1 secondary user's promote unit, for according to N+1 Secondary user's click behavior and/or buying behavior to the commodity in N+1 grades of advertisement links to N+1 grades of advertisement links for the first time, Generate comprising naive user identity label code and the 1st secondary user's to n-th grade user identity label code rebating information, The rebating information is sent to advertiser servers 21, advertiser servers 21 calculate naive user and the according to the rebating information 1 secondary user's to n-th grade user the rebating amount of money, and according to the naive user and the 1st secondary user's to n-th grade user's The rebating amount of money updates the account amount of money information of naive user and the 1st secondary user's to n-th grade user respectively.

Rebating information includes that the rebating amount of money calculates information and rebating amount of money target information.It includes that the rebating amount of money, which calculates information, N+1 secondary user's promote unit and click N+1 grades of advertisement links for the first time or buy the behaviors such as the commodity in the N+1 grades of advertisement link letter Breath；Identity label code that rebating amount of money target information includes the naive user in N+1 grades of advertisement links and the 1st secondary user's are to The identity label code of n times grade user, in this way, advertiser servers can not only the quickly and accurately analytical calculation rebating amount of money, together When can also be quickly and accurately according to the identity label code of the naive user in N+1 grades of advertisement links and the 1st secondary user's to The corresponding target for finding the rebating amount of money of the identity label code of n times grade user, the i.e. account of naive user and the 1st secondary user's are to the The account of n times grade user, and then update the account amount of money information of naive user and the 1st secondary user's to n-th grade user.

Pre-set distribution principle specifically: the distribution principle of allocation proportion is determined by push time order and function, alternatively, waiting Proportion distribution principle.Those skilled in the art, which can according to need, to be configured, the present invention to distribution principle with no restriction.Such as press Push time order and function determines allocation proportion, then in an advertisement pushing chain, the push time of naive user is earlier than secondary at different levels User, and in secondary user's at different levels, earlier than N+1 secondary user's, distribution principle is being arranged in the push time of n-th grade user When, the rebating amount of money that push time more early user can be set is higher.Proportional allocations are such as pressed, then in an advertisement pushing chain The middle naive user and the secondary user's proportional allocations rebating amount of money at different levels for participating in push.

N+1 secondary user's are promoted unit and are further used for: carrying out a little in N+1 secondary user's to N+1 grades of advertisement links After hitting, judge whether N+1 secondary user's have inputted the registration information completion registration of N+1 secondary user's and obtained N+1 The identity label code of secondary user's；If it is not, then issuing the information whether inquiry N+1 secondary user's are registered；If the N+1 times Grade user agrees to register, then downloads ad promotes software, and the registration of N+1 secondary user's is inputted in advertisement promotion software Information is completed to register and obtain the identity label code of N+1 secondary user's；It is registered if N+1 secondary user's disagree, or The registration information that person's N+1 secondary user's have inputted N+1 secondary user's is completed to register and obtains N+1 secondary user's identity mark Code is signed, then shows the corresponding ad content of N+1 grades of advertisement links, is browsed at this point, N+1 secondary user's promote unit comprising advertisement Promote unit.

N-th grade user promotes unit and is also used to: in the unregistered situation of n-th grade user, N grades of advertisement links are straight It connects and pushes to N+1 secondary user's popularization unit as N+1 grades of advertisement links；At this point, N+1 secondary user's promote unit into one Step is used for: receiving N+1 secondary user's to the click behavior for the first time of N+1 grade advertisement links and/or in N+1 grades of advertisement links The buying behavior of commodity；And advertiser servers 21 are further used for: according to N+1 secondary user's to N+1 grades of advertisement links Behavior is clicked for the first time and/or the buying behavior of the commodity in N+1 grades of advertisement links is generated comprising being taken in N+1 grades of advertisement links The rebating information of all identity label codes of band calculates N+1 grades of advertisements according to pre-set distribution principle according to rebating information The rebating amount of money of the entrained corresponding user of all identity label codes in link updates N+1 grades wide respectively according to the rebating amount of money Accuse the account amount of money information of the corresponding user of all identity label codes entrained in link.

Advertisement pushing rebate system provided by Embodiment 2 of the present invention, naive user promote unit for the identity of naive user Label code, which is added in advertisement link, is pushed to the 1st secondary user's popularization unit, and since N=1, n-th grade user promotes single The identity label code of n-th grade user is added in N grades of advertisement links by member, enables advertiser servers according to link Click for the first time behavior and/or buying behavior generate the identity label code comprising naive user and the 1st secondary user's to n-th grade The rebating information of user, can allow advertiser servers according to N+1 secondary user's promote unit generate rebating information quickly, Accurately analysis meter calculates the rebating amount of money, while can also quickly and accurately find the target of the rebating amount of money, and by the rebating amount of money It is sent in the account of naive user and secondary user's at different levels, this not only reduces data processing amounts, improve the fortune of system Line efficiency, also avoids naive user and/or secondary user's at different levels repeatedly click the extra advertisement that same advertisement link generates Push expense has saved advertisement pushing expense for advertiser.

Advertisement pushing rebate system provided by Embodiment 2 of the present invention promotes unit and/or each level according to naive user The rebating amount of money that grade user promotes in the corresponding rebating information generated of unit calculates information and rebating amount of money target information, according to pre- The distribution principle being first arranged can be realized the multistage advertisement pushing expense rebating to naive user and/or secondary user's at different levels, this The push behavior of naive user and/or secondary user's at different levels is not only set to obtain due value, but also the implementation of this programme is more Add hommization.

Embodiment three

Fig. 3 shows the flow chart of the advertisement pushing rebating method of the offer of the embodiment of the present invention three.As shown in figure 3, the party Method includes the following steps:

Step S301, advertiser servers set ad content, the corresponding advertisement link of ad content are generated, by advertisement chain It connects and pushes to naive user popularization unit；Wherein, the naive user that naive user promotes unit has inputted the registration of naive user Information is completed to register and obtain the identity label code of naive user.

Advertiser servers set ad content to be promoted according to gray want advertisement, generate the ad content pair The advertisement link is pushed to naive user and promotes unit by the advertisement link answered.

Naive user promotes first node of the unit as advertisement pushing chain, and naive user needs are previously-completed registration simultaneously Obtain the identity label code of naive user.The mode that naive user completes registration can be Active Registration mode or passive registration side Formula.

In Active Registration mode, naive user is promoted unit and is initiatively promoted from the preparatory downloads ad of advertiser servers Software (such as application program)；After completing downloading and installing and open the advertisement promotion software, prompt naive user input is primary to use The registration information at family, is registered, for example, the identity information of input naive user and other additional informations；In naive user Registration information input after, advertiser servers can distribute unique identity label code for naive user.

In passive logon mode, before advertisement link is pushed to naive user popularization unit by advertiser servers, I.e. before naive user promotes unit as the first node of advertisement pushing chain, it is wide as another that naive user promotes unit Push middle-of-chain node is accused, promotes unit and/or secondary user's popularization unit push receiving other naive users Corresponding advertisement link after, by clicking the advertisement link that receives, promoted from advertiser servers downloads ad soft Part (such as application program)；After completing downloading and installing and open the advertisement promotion software, naive user is prompted to input naive user Registration information, registered, for example, input naive user identity information and other additional informations；In naive user After registration information inputs, advertiser servers can distribute unique identity label code for naive user.

Advertiser servers push to naive user by the advertisement link that advertisement promotion software is generated and promote unit. Specifically, for advertiser servers after generating the corresponding advertisement link of ad content, the naive user of registration is completed in selection As push object, and then establish advertisement pushing chain.Optionally, advertiser servers can simultaneously push same advertisement link Unit is promoted to multiple naive users, the multiple advertisement pushing chains for being directed to same ad content are established, to promote pushing efficiency.This The method flow of inventive embodiments is described from the angle of an advertisement pushing chain, it should be appreciated that advertiser The push process of each of multiple advertisement pushing chains that server is established advertisement pushing chain is in accordance with implementation of the present invention Example method and execute.

Step S302, after naive user promotes the advertisement link that unit receives advertiser servers push, primary is used Family promotes unit and the identity label code of naive user is added to 1 grade of advertisement link of generation in advertisement link, and naive user is promoted 1 grade of advertisement link is pushed to the 1st secondary user's and promotes unit by unit.

Specifically, when naive user promotes the advertisement that the advertisement promotion software in unit receives advertiser servers push After link, the identity label code of naive user can be added in the advertisement link, generate 1 grade of advertisement link, such as above-mentioned 1 institute of table Show.

Further, naive user promotes unit and 1 grade of advertisement link is pushed to the 1st grade use using instant communication software Promote unit in family.Specifically, unit being promoted in naive user, the identity label code of naive user is added to advertiser servers After generating 1 grade of advertisement link in the advertisement link of push, naive user may be selected to share 1 grade of advertisement link, grasp according to sharing Make naive user popularization unit tune and open instant communication software, is believed by naive user according to the network communication that instant communication software provides Breath one push object (i.e. the 1st secondary user's) of selection, so that 1 grade of advertisement link is pushed to the push object corresponding the 1 secondary user's promote unit.Optionally, naive user can choose 1 grade of advertisement link while be pushed to multiple 1st grades User promotes unit, to promote pushing efficiency.

In addition, naive user promote unit can also naive user click advertiser servers push advertisement link after, Show the corresponding ad content of the advertisement link.

Step S303 promotes unit in the 1st secondary user's and receives 1 grade of advertisement link that naive user promotes unit push Later, the 1st secondary user's promote unit and receive the 1st secondary user's to the behavior of click for the first time of 1 grade of advertisement link and/or to 1 grade The buying behavior of commodity in advertisement link.

After 1 grade of advertisement link that the 1st secondary user's promote that unit receives naive user popularization unit push, the 1st Secondary user's can choose whether to click 1 grade of advertisement link.If the 1st secondary user's do not click 1 grade of advertisement link, This method directly terminates.If the 1st secondary user's click 1 grade of advertisement link, advertiser servers can identify the click row Whether to be to click behavior for the first time, if clicking behavior for the first time, the identity comprising naive user is can be generated in advertiser servers The rebating information of label code.If the 1st secondary user's, after clicking 1 grade of advertisement link, selection has purchased 1 grade of advertisement chain Commodity in connecing, the rebating that advertiser servers can generate the identity label code comprising naive user according to the buying behavior are believed Breath.If the behavior that the 1st secondary user's click 1 grade of advertisement link is not to click behavior for the first time, and go without subsequent purchase yet For then advertiser servers will not generate the rebating information of the identity label code comprising naive user.

Step S304, advertiser servers according to the 1st secondary user's to the behavior of click for the first time of 1 grade of advertisement link and/or The rebating information that the identity label code comprising naive user is generated to the buying behaviors of the commodity in 1 grade of advertisement link, according to returning Sharp information calculates the rebating amount of money of naive user, and is believed according to the account amount of money that the rebating amount of money of naive user updates naive user Breath.

Rebating information includes that the rebating amount of money calculates information and rebating amount of money target information.It includes that the rebating amount of money, which calculates information, 1 secondary user's promote unit and click 1 grade of advertisement link for the first time or buy the behavioural informations such as the commodity in 1 grade of advertisement link；Rebating Amount of money target information includes the identity label code of the naive user in 1 grade of advertisement link, in this way, advertiser servers can not only The quickly and accurately analytical calculation rebating amount of money, while can also be quickly and accurately according to the naive user in 1 grade of advertisement link The corresponding target for finding the rebating amount of money of identity label code, i.e. the account of naive user, and then update the account gold of naive user Volume information.

The advertisement pushing rebating method that the embodiment of the present invention three provides, naive user promote unit by by naive user Identity label code, which is added in the advertisement link of advertiser servers push, generates 1 grade of advertisement link, so that advertiser servers Behavior and/or purchase to the commodity in 1 grade of advertisement link can be clicked for the first time to 1 grade of advertisement link according to the 1st secondary user's The rebating information that behavior generates the identity label code comprising naive user is bought, advertiser servers can be allowed according to the rebating information Quickly and accurately analysis meter calculates the rebating amount of money of naive user, while can also quickly and accurately find the mesh of the rebating amount of money Mark, and the rebating amount of money is sent in the account of naive user, this not only reduces the treating capacities of data, improve the fortune of method Line efficiency also avoids naive user and/or secondary user's and repeatedly clicks the extra advertisement pushing that same advertisement link generates Expense has saved advertisement pushing expense for advertiser.

Example IV

Fig. 4 a and Fig. 4 b show the flow chart of the advertisement pushing rebating method of the offer of the embodiment of the present invention four.Such as Fig. 4 a and Shown in Fig. 4 b, this method comprises the following steps:

Step S401, advertiser servers set ad content, the corresponding advertisement link of ad content are generated, by advertisement chain It connects and pushes to naive user popularization unit；Wherein, the naive user that naive user promotes unit has inputted the registration of naive user Information is completed to register and obtain the identity label code of naive user.

Naive user promotes first node of the unit as advertisement pushing chain, and naive user needs are previously-completed registration simultaneously Obtain the identity label code of naive user.The mode that naive user completes registration can be Active Registration mode or passive registration side Formula, for the specific descriptions of Active Registration mode and passive logon mode and the Active Registration mode in embodiment three and passive note The specific descriptions of volume mode are identical, and details are not described herein again.

Step S402, after naive user promotes the advertisement link that unit receives advertiser servers push, primary is used Family promotes unit and the identity label code of naive user is added to 1 grade of advertisement link of generation in advertisement link, and naive user is promoted 1 grade of advertisement link is pushed to the 1st secondary user's and promotes unit by unit.

Step S403, the 1st secondary user's are promoted unit after the 1st secondary user's click 1 grade of advertisement link, are sentenced The registration information whether disconnected 1st secondary user's have inputted the 1st secondary user's is completed to register and obtain the identity mark of the 1st secondary user's Sign code；If it is not, thening follow the steps S404；If so, thening follow the steps S406.

Since the 1st secondary user's are the selected push objects of naive user, the 1st secondary user's may not under Carried advertisement promotion software, that is to say, that the 1st secondary user's may input the 1st grade not in the advertisement promotion software and use The registration information at family is completed to register and obtain the identity label code of the 1st secondary user's, therefore the 1st secondary user's promote unit the 1st After secondary user's click 1 grade of advertisement link, the note whether the 1st secondary user's have inputted the 1st secondary user's is judged Volume information is completed to register and obtain the identity label code of the 1st secondary user's.

Step S404 issues the information whether the 1st secondary user's of inquiry are registered.

If the registration information for not inputting the 1st secondary user's before the 1st secondary user's is completed to register and obtain the 1st grade use The identity label code at family, then the 1st secondary user's promote unit and issue inquiry message, and whether the 1st secondary user's of inquiry are ready to input The registration information of 1st secondary user's is registered as advertisement promotion user.

Step S405, if the agreement of the 1st secondary user's is registered, the 1st secondary user's promote unit and pass through 1 grade of advertisement chain It connects from advertiser servers downloads ad and promotes software, the registration information that the 1st secondary user's are inputted in advertisement promotion software is complete At the identity label code for registering and obtaining the 1st secondary user's.

If the agreement of the 1st secondary user's is registered, the 1st secondary user's promote unit and pass through 1 grade of advertisement link from advertisement Quotient's server downloads ad promotes software, and after downloading is installed, the note of the 1st secondary user's is inputted in the advertisement promotion software Volume information completes registration, and after the input of the registration information of the 1st secondary user's, advertiser servers can be the 1st secondary user's Distribute unique identity label code.The 1st secondary user's are as the intermediate node in advertisement pushing chain with passive logon mode as a result, Complete registration.

Step S406 shows corresponding ad content.

This step can be executed at following three kinds:

Situation one, in step S403, if judging, the 1st secondary user's have inputted the registration information of the 1st secondary user's It completes registration and obtains the identity label code of the 1st secondary user's, then the 1st secondary user's promote unit and directly show 1 grade of advertisement chain Connect corresponding ad content.

Situation two is registered after step S404 if the 1st secondary user's disagree, and the 1st secondary user's are promoted single Member can also show the corresponding ad content of 1 grade of advertisement link.

Situation three, after step S405, i.e., after the 1st secondary user's complete registration with passive logon mode, the 1st Secondary user's, which promote unit, can also show the corresponding ad content of 1 grade of advertisement link.

Step S407, the 1st secondary user's promote unit and receive the 1st secondary user's to the click row for the first time of 1 grade of advertisement link For and/or to commodity in 1 grade of advertisement link buying behavior so that advertiser servers are wide to 1 grade according to the 1st secondary user's That accuses link clicks behavior and/or body of the buying behavior generation comprising naive user to the commodity in 1 grade of advertisement link for the first time The rebating information of part label code.

After 1 grade of advertisement link that the 1st secondary user's promote that unit receives naive user popularization unit push, the 1st Secondary user's can choose whether to click 1 grade of advertisement link.If the 1st secondary user's do not click 1 grade of advertisement link, Above-mentioned steps 403 are not carried out to step S407 in this method, and this method directly terminates.If the 1st secondary user's are clicked this 1 grade wide Link is accused, advertiser servers can identify whether the click behavior is to click behavior for the first time, if clicking behavior for the first time, advertisement The rebating information of the identity label code comprising naive user can be generated in quotient's server.If the 1st secondary user's are clicking this 1 grade After advertisement link, selection has purchased the commodity in 1 grade of advertisement link, and advertiser servers can be raw according to the buying behavior At the rebating information of the identity label code comprising naive user.If the 1st secondary user's click the behavior of 1 grade of advertisement link not It is to click behavior for the first time, and also without subsequent buying behavior, then advertiser servers will not generate the identity comprising naive user The rebating information of label code.

Step S408, advertiser servers calculate the rebating amount of money of naive user according to rebating information, and are used according to primary The rebating amount of money at family updates the account amount of money information of naive user.

After step S408, if the selection of the 1st secondary user's does not continue the identity label code that push includes naive user With 2 grades of advertisement links of the identity label code of the 1st secondary user's, then the method for the present embodiment terminates.If the 1st secondary user's are selected It selects and continues to push 2 grades of advertisement links comprising the identity label code of naive user and the identity label code of the 1st secondary user's, in order to It is subsequent to be convenient for description, natural number N is introduced, following steps are continued to execute since N=1:

Step S409 is completed to register and is obtained n-th in the registration information that n-th grade user has inputted n-th grade user In the case where the identity label code of grade user, n-th grade user promotes unit and is added to the identity label code of n-th grade user N+1 grades of advertisement links are generated in N grades of advertisement links, n-th grade user promotes unit and N+1 grades of advertisement links are pushed to N+1 Secondary user's promote unit.

Registration is completed in the registration information that n-th grade user has inputted n-th grade user and obtains the body of n-th grade user In the case where part label code, n-th grade user promotes unit and the identity label code of n-th grade user is added to N grades of advertisement chains N+1 grades of advertisement links of middle generation are connect, as shown in Table 2 above.

Further, n-th grade user promotes unit and N+1 grades of advertisement links is pushed to N+ using instant communication software 1 secondary user's promote unit.Specifically, unit is promoted in n-th grade user to be added to the identity label code of n-th grade user In N grades of advertisement links generate N+1 grade advertisement links after, n-th grade user may be selected share the N+1 grades of advertisement link, according to divide It enjoys operation n-th grade user popularization unit tune and opens instant communication software, provided by n-th grade user according to instant communication software Internet traffic selects a push object (i.e. N+1 secondary user's), pushes away so that the N+1 grades of advertisement link is pushed to this The corresponding N+1 secondary user's of object are sent to promote unit.Optionally, n-th grade user can choose the N grades of advertisement links are same When be pushed to multiple N+1 secondary user's and promote units, to promote pushing efficiency.

Step S410, N+1 secondary user's are promoted unit and are clicked in N+1 secondary user's to N+1 grades of advertisement links Later, judge whether N+1 secondary user's have inputted the registration information completion registration of N+1 secondary user's and obtained the N+1 times The identity label code of grade user；If it is not, thening follow the steps S411；If so, thening follow the steps S413.

Since N+1 secondary user's are the selected push objects of n-th grade user, N+1 secondary user's may Advertisement promotion software was not downloaded, that is to say, that N+1 secondary user's may not input in the advertisement promotion software The registration information of N+1 secondary user's completes registration and obtains the identity label code of N+1 secondary user's, therefore N+1 secondary user's Unit is promoted after N+1 secondary user's click N+1 grades of advertisement links, whether to judge N+1 secondary user's The registration information for inputting N+1 secondary user's is completed to register and obtain the identity label code of N+1 secondary user's.

Step S411 issues the information whether inquiry N+1 secondary user's are registered.

If the registration information for not inputting N+1 secondary user's before N+1 secondary user's is completed to register and obtains N+1 The identity label code of secondary user's, then N+1 secondary user's promote unit and issue inquiry message, and inquiry N+1 secondary user's are It is no to be ready that the registration information for inputting N+1 secondary user's is registered as advertisement promotion user.

Step S412, if the agreement of N+1 secondary user's is registered, N+1 secondary user's promote unit and pass through N+1 grades Advertisement link promotes software from advertiser servers downloads ad, and the note of N+1 secondary user's is inputted in advertisement promotion software Volume information is completed to register and obtain the identity label code of N+1 secondary user's.

If the agreement of N+1 secondary user's is registered, N+1 secondary user's promote unit and pass through N+1 grades of advertisement links Software, which is promoted, after downloading is installed from advertiser servers downloads ad inputs the N+1 times grade in the advertisement promotion software The registration information of user completes registration, and after the input of the registration information of N+1 secondary user's, advertiser servers can be the N+1 secondary user's distribute unique identity label code.N+1 secondary user's are as the intermediate node in advertisement pushing chain as a result, Registration is completed with passive logon mode.

Step S413 shows corresponding ad content.

This step can be executed at following three kinds:

Situation one, in step S410, if judging, N+1 secondary user's have inputted the registration of N+1 secondary user's Information is completed to register and obtain the identity label code of N+1 secondary user's, then N+1 secondary user's promote unit and directly show N+ The corresponding ad content of 1 grade of advertisement link.

Situation two is registered after step S411 if N+1 secondary user's disagree, and N+1 secondary user's push away Wide unit can also show the corresponding ad content of N+1 grades of advertisement links.

Situation three, after step S412, i.e., after N+1 secondary user's complete registration with passive logon mode, N+1 secondary user's, which promote unit, can also show the corresponding ad content of N+1 grades of advertisement links.

Step S414, N+1 secondary user's promote unit receive N+1 secondary user's to N+1 grades of advertisement links for the first time Click behavior and/or buying behavior to the commodity in N+1 grades of advertisement links, so that advertiser servers are according to the N+1 times grade User wraps clicking behavior for the first time and/or generating to the buying behavior of the commodity in N+1 grade advertisement links for N+1 grades of advertisement links Identity label code and the 1st secondary user's containing naive user to n-th grade user identity label code rebating information.

After N+1 secondary user's popularization unit receives N+1 grades of advertisement links, N+1 secondary user's be can choose Whether the N+1 grade advertisement link is clicked.If N+1 secondary user's do not click the N+1 grades of advertisement link, but by the N+1 Grade advertisement link is directly pushed to another user, then, the present embodiment is directly using another user as N+1 secondary user's To handle.If N+1 secondary user's do not click the N+1 grades of advertisement link, also the N+1 grades of advertisement link is not pushed to Other secondary user's, then above-mentioned steps 410 are not carried out to step S414 in this method, and method directly terminates.If the N+1 times grade User clicks the N+1 grades of advertisement link, advertiser servers can identify the click behavior whether be click behavior for the first time, if Behavior is clicked for the first time, and the identity label code comprising naive user and the 1st secondary user's can be generated to n-th in advertiser servers The rebating information of the identity label code of grade user.If N+1 secondary user's are after clicking the N+1 grades of advertisement link, selection The commodity in N+1 grades of advertisement links are had purchased, advertiser servers can be generated according to the buying behavior comprising naive user Identity label code and the 1st secondary user's to n-th grade user identity label code rebating information.If N+1 secondary user's The behavior for clicking the N+1 grades of advertisement link is not behavior of clicking for the first time, and also without subsequent buying behavior, then the N+1 times grade is used Unit is promoted at family will not generate the identity mark of the identity label code comprising naive user and the 1st secondary user's to n-th grade user Sign the rebating information of code.

Step S415, advertiser servers calculate naive user according to pre-set distribution principle according to rebating information The rebating amount of money and the 1st secondary user's to n-th grade user the rebating amount of money, and according to the rebating amount of money of naive user and the 1st time The account amount of money information and the 1st secondary user's that the rebating amount of money of grade user to n-th grade user updates naive user respectively are to N The account amount of money information of secondary user's.

Wherein, pre-set distribution principle specifically: the distribution principle of allocation proportion is determined by push time order and function, or Person, proportional sharing principle.Those skilled in the art, which can according to need, to be configured, and the present invention does not limit distribution principle System.Allocation proportion such as is determined by push time order and function, then in an advertisement pushing chain, the push time of naive user is earlier than each Grade secondary user's, and in secondary user's at different levels, the push time of n-th grade user earlier than N+1 secondary user's, divides in setting When with principle, the rebating amount of money that push time more early user can be set is higher.Proportional allocations are such as pressed, then in an advertisement The naive user and the secondary user's proportional allocations rebating amount of money at different levels of push are participated in push chain.

N is assigned a value of N+1 by step S416, continues to execute step S409, until n-th grade user promotes unit and terminates to push away It send.

In the method for example IV, unit and the 1st secondary user's popularization unit are being promoted to n-th grade by naive user User promotes unit and constitutes in the advertisement pushing chain of each node, if the user of each node is registration user, each The user of node can participate in rebating, and can be seen that push time more early user participate in rebating number it is more.However, In certain advertisement pushing chains, it is possible that the user of certain intermediate nodes does not complete registration, but still advertisement link is pushed away The case where giving next intermediate node.In this case, unregistered intermediate node cannot participate in rebating.Illustrate as Under:

In the unregistered situation of n-th grade user, n-th grade user promotes unit for N grades of advertisement links directly as N + 1 grade of advertisement link pushes to N+1 secondary user's and promotes unit；N+1 secondary user's promote unit and receive the N+1 times grade use Behavior and/or buying behavior to the commodity in N+1 grades of advertisement links are clicked to N+1 grades of advertisement links in family for the first time, so that extensively It accuses quotient's server and generates the rebating information comprising all identity label codes entrained in N+1 grades of advertisement links；Advertiser's service Device calculates all identity label codes entrained in N+1 grades of advertisement links according to pre-set distribution principle according to rebating information The rebating amount of money of corresponding user, and update all identity marks entrained in N+1 grades of advertisement links respectively according to the rebating amount of money Sign the account amount of money information of the corresponding user of code.

That is, if promoting the n-th of unit as the n-th grade user of some advertisement pushing middle-of-chain node Grade user is unregistered, and n-th grade user promotes unit and is pushed in the N+1 grade advertisement link of N+1 secondary user's popularization unit Identity label code not comprising n-th grade user can only calculate entrained in N+1 grades of advertisement links when carrying out rebating calculating The corresponding user of all identity label codes the rebating amount of money, in this way, n-th grade user will not obtain the rebating amount of money.

The advertisement pushing rebating method that the embodiment of the present invention four provides, naive user promote unit for the identity of naive user Label code, which is added in the advertisement link of advertiser servers push, generates 1 grade of advertisement link, is pushed to the popularization of the 1st secondary user's Unit, since N=1, n-th grade user promotes unit and the identity label code of n-th grade user is added to N grades of advertisement links N+1 grades of advertisement links of middle generation, enable advertiser servers according to the click behavior for the first time to the N+1 grades of advertisement link And/or identity label code and the 1st grade comprising naive user are generated to the buying behavior of the commodity in the N+1 grades of advertisement link User can allow advertiser servers to promote what unit generated according to N+1 secondary user's to the rebating information of n-th grade user Quickly and accurately analysis meter calculates the rebating amount of money to rebating information, while can also quickly and accurately find the mesh of the rebating amount of money Mark, and the rebating amount of money is sent in the account of naive user and secondary user's at different levels, this not only reduces the processing of data Amount, improves the operational efficiency of method, also avoids naive user and/or secondary user's at different levels repeatedly click same advertisement link The extra advertisement pushing expense generated has saved advertisement pushing expense for advertiser.

The advertisement pushing rebating method that the embodiment of the present invention four provides promotes unit and/or each level according to naive user Grade user promotes the rebating amount of money in the corresponding rebating information of unit and calculates information and rebating amount of money target information, according to setting in advance The distribution principle set can be realized the multistage advertisement pushing expense rebating to naive user and/or secondary user's at different levels, this is not only The push behavior of naive user and/or secondary user's at different levels is set to obtain due value, but also implementation of the invention more people Property.

Further, in each embodiment of the present invention, the registration information of naive user and secondary user's at different levels includes using Family identity information, subscriber identity information not only may include name, ID card No. or passport number, account and telephone number, It also may include the identity information of other forms, such as gender, nationality, birthdate.Those skilled in the art can root According to flexible setting is needed, it is not construed as limiting herein.In addition to this, the registration information of naive user and secondary user's at different levels can also wrap It includes: the type of the ad content of the selected advertiser servers push of user；And/or pre- advertisement added by user User information.Wherein, the type of the ad content of the selected advertiser servers push of user can be user according to it Hobby and/or the geographical location of the user of pre- advertisement and the type of ad content selected.It is pushed in advance added by user The user information of advertisement is chosen as wechat account, QQ account, the prosperous account of Ali, Taobao's account etc., and naive user can root Secondary user's information is added according to actual conditions, for example, the name and phone number of secondary user's, are not construed as limiting herein.

The present invention unit can be promoted by naive user or secondary user's at different levels promote Unit selection advertiser servers Type, the user information of the pre- advertisement of addition and the hobby of the user according to pre- advertisement of the ad content of push And/or the type of the ad content of geographical location choice push, it allows the invention to wide for the push of specific consumer groups It accuses, good advertising effect.

Further, the server for providing advertisement promotion user's registration business can be above-mentioned advertiser servers, can also To be the other advertisement promotion registrar dedicated for offer registration service.In above-mentioned each embodiment, advertiser Server can be interacted with advertisement promotion registrar, transmit the information needed each other.

So far, although those skilled in the art will appreciate that present invention has been shown and described in detail herein multiple shows Example property embodiment still without departing from the spirit and scope of the present invention, still can be directly true according to disclosure of invention Determine or derive many other variations or modifications consistent with the principles of the invention.Therefore, the scope of the present invention is it should be understood that and recognize It is set to and covers all such other variations or modifications.

It should be noted that although the primary that is located at that advertisement pushing rebate system is described in detail in explanation above is used Several units inside unit and secondary user's at different levels popularization unit are promoted at family, but this division is only exemplary, and Non- is enforceable.It will be understood to those skilled in the art that indeed, it is possible to being carried out to several units in embodiment adaptive Change to answering property, multiple units in embodiment are combined into a unit, it can also be by a dividing elements at multiple units.

In addition, although describing the present invention in the accompanying drawings with particular order implements operation, this is not required that or secretly These operations must be executed in this particular order by showing, or is had to carry out operation shown in whole and be just able to achieve desired knot Fruit.It can be omitted certain steps, multiple steps merged into a step and are executed, or a step is divided into multiple steps and is held Row.

Method and specific implementation method of the invention are described in detail above, and give corresponding implementation Example.Certainly, in addition to the implementation, the present invention can also have other embodiment, all to use equivalent substitution or equivalent transformation shape At technical solution, all fall within invention which is intended to be protected.

Claims

1. a kind of advertisement pushing rebate system characterized by comprising advertiser servers, naive user promote unit and the 1st Secondary user's promote unit；Wherein,

The advertiser servers generate the corresponding advertisement link of the ad content for setting ad content, will be described wide It accuses link push to the naive user and promotes unit；And the click for the first time according to the 1st secondary user's to 1 grade of advertisement link Behavior and/or returning for the identity label code comprising naive user is generated to the buying behaviors of the commodity in 1 grade of advertisement link Sharp information calculates the rebating amount of money of the naive user according to the rebating information, and according to the rebating of naive user gold Volume updates the account amount of money information of the naive user；

The naive user promotes unit, and the registration information that the corresponding naive user has inputted the naive user completes note Volume and the identity label code for obtaining the naive user, for the identity label code of the naive user to be added to the advertisement 1 grade of advertisement link is generated in link, and 1 grade of advertisement link is pushed into the 1st secondary user's and promotes unit；

1st secondary user's promote unit, for receiving the 1st secondary user's to the point for the first time of 1 grade of advertisement link Hit behavior and/or the buying behavior to the commodity in 1 grade of advertisement link.

2. system according to claim 1, which is characterized in that the naive user promotes unit and further comprises: advertisement Browsing promotes unit and mediating network element；Wherein,

The advertisement browsing promotes unit, raw for the identity label code of the naive user to be added in the advertisement link At 1 grade of advertisement link；

The mediating network element promotes unit for 1 grade of advertisement link to be pushed to the 1st secondary user's.

3. system according to claim 1, which is characterized in that the 1st secondary user's are promoted unit and are further used for:

After the 1st secondary user's click 1 grade of advertisement link, whether the 1st secondary user's are judged The registration information for inputting the 1st secondary user's is completed to register and obtain the identity label code of the 1st secondary user's；

If it is not, then issuing the information for inquiring whether the 1st secondary user's are registered；

If the 1st secondary user's agreement is registered, downloads ad promotes software, inputs in the advertisement promotion software The registration information of 1st secondary user's is completed to register and obtain the identity label code of the 1st secondary user's；

If the 1st secondary user's are disagreed and are registered or the 1st secondary user's have inputted the 1st secondary user's Registration information complete to register and obtain the identity label codes of the 1st secondary user's, then show that 1 grade of advertisement link is corresponding Ad content.

4. system according to claim 1, which is characterized in that the naive user is promoted unit and is further used for: in institute It states after naive user clicks the advertisement link, shows the corresponding ad content of the advertisement link.

5. system according to claim 1, which is characterized in that the naive user is promoted unit and is further used for: downloading Advertisement promotion software, the registration information that the naive user is inputted in the advertisement promotion software are completed to register and obtain described The identity label code of naive user.

6. system according to any one of claims 1-5, which is characterized in that the system also includes: the 2nd secondary user's It promotes unit to M secondary user's and promotes unit；M is greater than or equal to 2, wherein

When N ∈ [1, M-1], complete to register and obtain in the registration information that n-th grade user has inputted the n-th grade user In the case where the identity label code of the n-th grade user, n-th grade user promotes unit and further comprises: advertisement browsing pushes away Wide unit and mediating network element；Wherein, advertisement browsing promotes unit, for by the identity mark of the n-th grade user Label code is added to N+1 grades of advertisement links of generation in N grades of advertisement links；The mediating network element is used for the N+1 grades of advertisement Link push to N+1 secondary user's promote unit；

The N+1 secondary user's are promoted unit and are further used for: receiving N+1 secondary user's to the N+1 grades of advertisement link Click behavior and/or the buying behavior to the commodity in the N+1 grades of advertisement link for the first time；

The advertiser servers are further used for: according to the N+1 secondary user's to the N+1 grades of advertisement link for the first time Click behavior and/or the buying behaviors of the commodity in the N+1 grades of advertisement link is generated include the naive user identity The rebating information of the identity label code of label code and the 1st secondary user's to the n-th grade user is believed according to the rebating The rebating amount of money that breath calculates the naive user according to pre-set distribution principle and the 1st secondary user's are to the N The rebating amount of money of secondary user's, and according to the rebating amount of money of the naive user and the 1st secondary user's to the n-th grade The account amount of money information and the 1st secondary user's that the rebating amount of money of user updates the naive user respectively are to the n-th The account amount of money information of grade user.

7. system according to claim 6, which is characterized in that the N+1 secondary user's are promoted unit and are further used for:

After the N+1 secondary user's click the N+1 grades of advertisement link, the N+1 secondary user's are judged The registration information for whether having inputted the N+1 secondary user's is completed to register and obtain the identity mark of the N+1 secondary user's Sign code；

If it is not, then issuing the information for inquiring whether the N+1 secondary user's are registered；

If the N+1 secondary user's agreement is registered, downloads ad promotes software, defeated in the advertisement promotion software The registration information for entering the N+1 secondary user's is completed to register and obtain the identity label code of the N+1 secondary user's；

If the N+1 secondary user's are disagreed and are registered or the N+1 secondary user's have inputted described the N+1 times The registration information of grade user is completed to register and obtain the identity label code of the N+1 secondary user's, then shows described N+1 grades wide It accuses and links corresponding ad content.

8. system according to claim 6, which is characterized in that the n-th grade user promotes unit and is also used to: described In the unregistered situation of n-th grade user, the N grades of advertisement link is pushed into the N directly as N+1 grades of advertisement links + 1 secondary user's promote unit；

The N+1 secondary user's are promoted unit and are further used for: receiving the N+1 secondary user's to the N+1 grades of advertisement Behavior and/or the buying behavior to the commodity in the N+1 grades of advertisement link are clicked in link for the first time；

The advertiser servers are further used for: according to the N+1 secondary user's to the N+1 grades of advertisement link for the first time Click behavior and/or the buying behaviors of the commodity in the N+1 grades of advertisement link is generated comprising in the N+1 grades of advertisement link The rebating information of entrained all identity label codes calculates institute according to pre-set distribution principle according to the rebating information The rebating amount of money for stating the corresponding user of all identity label codes entrained in N+1 grades of advertisement links, according to the rebating amount of money The account amount of money information of the corresponding user of all identity label codes entrained in the N+1 grades of advertisement link is updated respectively.

9. system a method according to any one of claims 6-8, which is characterized in that the pre-set distribution principle is specific Are as follows: the distribution principle that allocation proportion is determined by push time order and function, alternatively, proportional sharing principle.

10. system according to claim 1 to 9, which is characterized in that the registration information includes:

Subscriber identity information；

Alternatively, the type of subscriber identity information and the ad content of the selected advertiser servers push of user；

Alternatively, the user information of pre- advertisement added by subscriber identity information and user；

Alternatively, type and the user institute of the ad content that subscriber identity information, the selected advertiser servers of user push The user information of the pre- advertisement of addition.

11. a kind of advertisement pushing rebating method characterized by comprising

Advertiser servers set ad content, generate the corresponding advertisement link of the ad content, the advertiser servers The advertisement link is pushed into naive user and promotes unit；Wherein, the naive user of the naive user popularization unit is defeated The registration information for entering the naive user is completed to register and obtain the identity label code of the naive user；

After the advertisement link that the naive user promotes that unit receives the advertiser servers push, the primary use Family promotes unit and the identity label code of the naive user is added to 1 grade of advertisement link of generation in the advertisement link, described Naive user promotes unit and 1 grade of advertisement link is pushed to the 1st secondary user's popularization unit；

Unit, which is promoted, in the 1st secondary user's receives 1 grade of advertisement link that the naive user promotes unit push Later, the 1st secondary user's promote unit receive the 1st secondary user's to the behavior of click for the first time of 1 grade of advertisement link and/ Or the buying behavior to the commodity in 1 grade of advertisement link；

The advertiser servers are according to the 1st secondary user's to the behavior of click for the first time of 1 grade of advertisement link and/or right The buying behavior of commodity in 1 grade of advertisement link generates the rebating information of the identity label code comprising the naive user, The rebating amount of money of the naive user is calculated according to the rebating information, and institute is updated according to the rebating amount of money of the naive user State the account amount of money information of naive user.

12. according to the method for claim 11, which is characterized in that the naive user promotes unit for 1 grade of advertisement Link push to the 1st secondary user's promote unit specifically: the naive user promotes unit and utilizes instant communication software by institute It states 1 grade of advertisement link and pushes to the 1st secondary user's popularization unit.

13. according to the method for claim 11, which is characterized in that promote unit in the 1st secondary user's and receive institute After stating 1 grade of advertisement link that naive user promotes unit push, the method also includes:

1st secondary user's promote unit after the 1st secondary user's click 1 grade of advertisement link, sentence The registration information whether the 1st secondary user's of breaking have inputted the 1st secondary user's is completed to register and obtains the 1st grade The identity label code of user；

If the 1st secondary user's agreement is registered, the 1st secondary user's promote unit downloads ad and promote software, The registration information that the 1st secondary user's are inputted in the advertisement promotion software is completed to register and obtain the 1st grade use The identity label code at family；

14. according to the method for claim 11, which is characterized in that received in naive user popularization unit described wide After the advertisement link for accusing quotient's server push, the method also includes: the naive user promotes unit in the primary use After the advertisement link is clicked at family, the corresponding ad content of the advertisement link is shown.

15. according to the method for claim 11, which is characterized in that push away the advertisement link in the advertiser servers It send before promoting unit to naive user, the method also includes: the naive user promotes unit downloads ad and promotes software, The registration information that the naive user is inputted in the advertisement promotion software is completed to register and obtain the body of the naive user Part label code.

16. method described in any one of 1-15 according to claim 1, which is characterized in that promoted in the 1st secondary user's single After member receives 1 grade of advertisement link that the naive user promotes unit push, the method also includes:

Following steps are executed since N=1:

It completes to register in the registration information that n-th grade user has inputted the n-th grade user and obtains the n-th grade user Identity label code in the case where, n-th grade user promotes unit and the identity label code of the n-th grade user is added to N N+1 grades of advertisement links are generated in grade advertisement link, the n-th grade user promotes unit and pushes the N+1 grades of advertisement link Unit is promoted to N+1 secondary user's；

Unit, which is promoted, in the N+1 secondary user's receives the N+1 grades wide of the n-th grade user popularization unit push After accusing link, the N+1 secondary user's promote unit and receive N+1 secondary user's to the head of the N+1 grades of advertisement link Secondary click behavior and/or buying behavior to the commodity in the N+1 grades of advertisement link；

The advertiser servers according to the N+1 secondary user's to the behavior of click for the first time of the N+1 grades of advertisement link and/ Or the identity label code comprising the naive user and described is generated to the buying behaviors of the commodity in the N+1 grades of advertisement link 1st secondary user's to the n-th grade user identity label code rebating information, according to the rebating information according to setting in advance The distribution principle set calculate the naive user the rebating amount of money and the 1st secondary user's the returning to the n-th grade user The sharp amount of money, and it is golden according to the rebating of the rebating amount of money of the naive user and the 1st secondary user's to the n-th grade user Volume update respectively the naive user account amount of money information and the 1st secondary user's to the n-th grade user account Amount information；

N is assigned a value of N+1, re-executes above step, until the n-th grade user promotes unit and terminates to push.

17. according to the method for claim 16, which is characterized in that the n-th grade user promotes unit will be N+1 grades described Advertisement link pushes to N+1 secondary user's and promotes unit specifically: the n-th grade user promotes unit and utilizes instant messaging The N+1 grades of advertisement link is pushed to the N+1 secondary user's and promotes unit by software.

18. according to the method for claim 16, which is characterized in that promote unit in the N+1 secondary user's and receive After the n-th grade user promotes the N+1 grades of advertisement links of unit push, the method also includes:

The N+1 secondary user's promote unit and carry out clicking it to the N+1 grades of advertisement link in the N+1 secondary user's Afterwards, judge whether the N+1 secondary user's have inputted the registration information completion registration of the N+1 secondary user's and obtained institute State the identity label code of N+1 secondary user's；

If the N+1 secondary user's agreement is registered, it is soft that the N+1 secondary user's promote the popularization of unit downloads ad Part, the registration information that the N+1 secondary user's are inputted in the advertisement promotion software are completed to register and obtain the N+1 The identity label code of secondary user's；

19. according to the method for claim 16, which is characterized in that the method also includes:

In the unregistered situation of n-th grade user, the n-th grade user promotes unit for the N grades of advertisement link The N+1 secondary user's, which are pushed to, directly as N+1 grades of advertisement links promotes unit；

The N+1 secondary user's promote unit and receive the N+1 secondary user's to the point for the first time of the N+1 grades of advertisement link Hit behavior and/or the buying behavior to the commodity in the N+1 grades of advertisement link；

The advertiser servers according to the N+1 secondary user's to the behavior of click for the first time of the N+1 grades of advertisement link and/ Or the buying behavior of the commodity in the N+1 grades of advertisement link is generated comprising institute entrained in the N+1 grades of advertisement link There is the rebating information of identity label code, calculates described N+1 grades extensively according to pre-set distribution principle according to the rebating information The rebating amount of money of the corresponding user of all identity label codes entrained in link is accused, and is updated respectively according to the rebating amount of money The account amount of money information of the entrained corresponding user of all identity label codes in the N+1 grades of advertisement link.

20. method described in any one of 6-19 according to claim 1, which is characterized in that the pre-set distribution principle Specifically: the distribution principle that allocation proportion is determined by push time order and function, alternatively, proportional sharing principle.

21. method described in any one of 1-20 according to claim 1, which is characterized in that the registration information includes:

Subscriber identity information；