KR101989377B1 - System and method for producing in-application advertisement for mobile, and apparatus applied to the same - Google Patents

Abstract

The present invention discloses a system and method for providing an in-application advertisement for mobile, and an apparatus applied thereto. An in-application advertisement providing system for mobile according to the present invention comprises an application development application module (i.e., SDK: Software Development Kit) for providing in-application advertisement in a mobile communication device; And an advertisement server device for extracting a target advertisement corresponding to the target classification information and providing the target advertisement information to the mobile communication device when requesting advertisement of the mobile communication device based on the target classification information, It has a running configuration. Accordingly, the present invention can provide an in-application advertisement in the form of a targeted advertisement when an application of the mobile communication device is executed.

Description

SYSTEM AND METHOD FOR PROVIDING IN-APPLICATION ADVERTISEMENT FOR MOBILE AND METHOD AND APPARATUS APPLIED TO THE SAME

The present invention relates to a system and method for providing an in-application advertisement for mobile, and a device applied thereto, and more particularly to a mobile communication application providing a mobile communication application An application advertisement providing system and method, and a device applied thereto.

Typically, an in-application advertisement is an advertisement that is provided in the form of an advertisement related to a corresponding application on an execution screen of an application executed when a predetermined application is executed in the communication device, or an advertisement containing other advertisement contents not related to the application Is provided.

The prior art for providing such in-application advertising is merely a matter of determining whether to deliver in-application ads according to the contract for placing an advertisement in a particular application, There has been a technical limitation in terms of the problem of targeting operation processing due to diversification of targeting, information collection for target setting, and system implementation for providing in-application advertisement as target advertisement.

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to provide an application development application module (i.e., SDK: Software Development Kit) for providing an in-application advertisement in a mobile communication device, Extracting a target advertisement corresponding to the target classification information at the time of an advertisement provision request of the mobile communication apparatus based on the target classification information and providing the extracted target advertisement to the mobile communication apparatus Application advertisement delivery environment for providing an in-application advertisement in the form of a target advertisement when executing an application of the mobile communication apparatus by executing interoperability between the providing server apparatuses.

It is another object of the present invention to provide a mobile communication apparatus for providing an in-application advertisement for mobile, which is capable of executing an application development application module for providing in-application advertisement, The target advertisement information is provided from the advertisement providing server device on the basis of the provided target classification information and is output when the application is executed. Application advertisement delivery environment for controlling a target advertisement output as an in-application advertisement after the advertisement duration is terminated as well as outputting the targeted advertisement provided during the advertisement duration time.

To achieve the above object, according to a first aspect of the present invention, there is provided an in-application advertisement providing system for mobile, comprising: an application development application module for providing an in-application advertisement to display the in- Application information for an application for displaying the in-application advertisement and a request for utilizing a personal information for a user of the mobile communication device provided in execution of the application development application module are provided, And a target advertisement information extracting unit for extracting the target advertisement based on the target classification information provided from the mobile communication apparatus and providing the target advertisement information to the mobile communication apparatus, Mobile communication device And an advertisement providing server device for providing the advertisement advertisement information to the advertisement providing server device.

According to a second aspect of the present invention, there is provided a mobile communication apparatus for providing an in-application advertisement for mobile, comprising: an advertisement launch unit for executing an application development application module for providing an in- A first interlocking unit for providing a request for utilization of personal information for providing the in-application advertisement as a target advertisement through execution of an application development application module and application information for the application for displaying the in-application advertisement, A second interworking unit for receiving target classification information for extracting the target advertisement in response to a request for utilization of information and a provision of the application information, a second interworking unit for receiving the target advertisement through an advertisement providing request using the target classification information, 3 < / RTI > interworking unit and the target advertisement It characterized in that it comprises an advertising output for outputting the face.

Preferably, the advertisement output unit performs the output of the target advertisement for a predetermined advertisement duration time.

Preferably, when the third interactive unit is configured to receive a plurality of target advertisements, any one of the plurality of targeted advertisements is outputted through the advertisement output unit during the advertisement duration, And the performance function to be further provided is repeated until all the plurality of target advertisements are output or until a predetermined number of advertisement appearings.

Preferably, when the target advertisement is set to be provided as a single advertisement, the third interactive unit receives the target advertisement again after being output through the advertisement output unit during the advertisement duration, And an execution function for outputting through the advertisement output unit is repeated up to a predetermined number of advertisement appearing times.

According to a third aspect of the present invention, there is provided a method for providing an in-application advertisement for mobile, the method comprising: executing an application development application module for providing an in- Application information for an application for displaying the in-application advertisement from the mobile communication device after registering utilization of the personal information at an authentication server device Providing target classification information for extracting the target advertisement using the application information and the personal information and providing the target classification information to the mobile communication apparatus; Extract the corresponding target advertisement And outputting the target advertisement to an execution screen of the application through the application development application module in the mobile communication device during a predetermined advertisement duration time.

Preferably, the mobile application advertisement providing method further includes a step of providing a message corresponding to the advertisement click event through the application development application module when the advertisement advertisement event for the target advertisement is formed in the mobile communication apparatus, And providing the mobile communication device with detailed advertisement information on a mobile internet page or a target advertisement after receiving the message corresponding to the advertisement click event in the advertisement providing server device .

According to a fourth aspect of the present invention, there is provided a method for providing an in-application advertisement for mobile, the method comprising: executing an application development application module for providing an in-application advertisement in a mobile communication device; Providing application information for an application for displaying the in-application advertisement and requesting utilization of personal information for providing the in-application advertisement as a target advertisement through execution of an application module; The method comprising: receiving target classification information for extracting the target advertisement in response to providing the application information; receiving the target advertisement through an advertisement provision request using the target classification information; Output to run screen In that it comprises the features.

Advantageously, the mobile in-application advertisement providing method further comprises performing the output of the target advertisement for a predetermined advertisement duration.

Preferably, the step of receiving the target advertisement may include the step of, when the target advertisement is provided to a plurality of target advertisements, one of the plurality of target advertisements is outputted through the advertisement output unit during the advertisement duration, And the performance function of receiving another one is repeated until all of the target advertisements are output or until a preset number of times the advertisement is displayed.

Preferably, when the target advertisement is provided as a single advertisement, the target advertisement is output through the advertisement output unit during the advertisement duration, and then the target advertisement is received again, And outputting the same through the advertisement output unit for a predetermined duration.

Accordingly, in the present invention, an application development application module (i.e., SDK: Software Development Kit) for providing an in-application advertisement in a mobile communication device, an authentication server device And an advertisement providing server device for extracting a target advertisement corresponding to the target classification information and providing the target advertisement to the mobile communication device upon request of advertisement of the mobile communication device based on the target classification information, There is an advantage that a po- n-application advertisement can be provided in the form of a targeted advertisement.

1 is a diagram showing an in-application advertisement providing system for mobile according to an embodiment of the present invention,
FIG. 2 is a diagram showing a detailed configuration of the mobile communication apparatus shown in FIG. 1 as an embodiment;
FIG. 3 is a diagram showing the detailed configuration of the authentication server apparatus shown in FIG. 1 as an embodiment;
FIG. 4 is a diagram showing a detailed configuration of the advertisement providing server apparatus shown in FIG. 1 as an embodiment;
FIG. 5 is a flowchart illustrating an operation of an in-application advertisement providing system for mobile communication according to an embodiment of the present invention.
FIG. 6 is a diagram showing a detailed operation process of the mobile communication apparatus shown in FIG. 5 as an embodiment;
FIG. 7 is a diagram illustrating a detailed operation process of the authentication server apparatus shown in FIG. 5 as one embodiment; and FIG.
FIG. 8 is a diagram illustrating a detailed operation process of the advertisement providing server apparatus shown in FIG.

1 is a diagram showing an in-application advertisement providing system for mobile according to an embodiment of the present invention. As shown by way of example only in FIG. 1, a mobile in-application advertisement serving system has a series of configurations for providing in-application ads in the form of targeted advertisements when an application of the mobile communication device 100 is executed.

In a case where a first application, a second application, and an Nth application are present in the mobile communication device 100, an application targeted for carrying out a mobile-in-application advertisement includes the above-mentioned first application, N applications.

On the other hand, it is also possible to perform in-application advertisement for mobile only for specific applications classified and classified based on the application attribute information among the first application, the second application and the N-th application.

The configuration for implementing the in-application advertisement for mobile in the mobile communication device 100 may be an application development application module (i.e., SDK: Software Development Kit) provided in the mobile communication device 100. [

That is, the application development application module may be configured to perform the functions of the mobile communication device 100 when any one of a plurality of applications (e.g., a first application, a second application, and an Nth application) And executes control for outputting a mobile-in-application advertisement on the execution screen of the running application (for example, the first application) based on the application information about the executed application (for example, the first application).

Here, the control for outputting the in-application advertisement for mobile refers to the control for outputting the in-application advertisement for mobile in the execution screen of the application (for example, the first application) running in the mobile communication apparatus 100 As well as control for obtaining source information for implementing a mobile-in-application advertisement through interworking with an external server configuration that communicates and communicates with the mobile communication device 100 over a predetermined network Concept.

Further, as mentioned briefly above, the application development application module is configured to execute a plurality of applications (e.g., a first application and a second application) among a plurality of applications (e.g., a first application, a second application and an Nth application) , It is possible to implement in-application ads for mobile for each of a number of applications (e.g., a first application and a second application).

However, since the user of the mobile communication device 100 often confirms the execution screen of one application through the terminal screen, whenever the application is executed through the application development application module, .

In the mobile communication device 100, when the mobile communication device 100 receives an advertisement classification request, the mobile communication device 100 searches for a target The authentication server apparatus 200 for extracting the classification information and providing the extracted target classification information to the mobile communication apparatus 100 and the target classification information corresponding to the advertisement provision request of the mobile communication apparatus 100 based on the target classification information And an advertisement providing server device 300 for extracting target advertisements from the advertisement data and providing the extracted advertisement to the mobile communication device 100.

When the mobile communication apparatus 100 executes any one of the first application to the Nth application of the mobile communication apparatus 100, the mobile communication apparatus 100 requests the user of the mobile communication apparatus 100 to use the personal information And application information for the application for displaying the in-application advertisement to the authentication server device 200. [

That is, when the mobile communication apparatus 100 executes any one of the first application to the Nth application of the mobile communication apparatus 100, the application-development application module is operated, and the in-application advertisement is displayed on the execution screen of the application It is possible to initiate a process for posting.

Here, if the mobile communication apparatus 100 does not include the application development application module, the mobile communication apparatus 100 may not execute the in-application advertisement in the execution screen of the corresponding application even if the first application to the Nth application of the mobile communication apparatus 100 is executed The application server 200 can not provide the application information that has been executed to the authentication server 200. [

One of the methods for providing such an application development application module to the mobile communication device 100 is a method for downloading one of the first application to the Nth application in the mobile communication device 100, It is possible to download and install modules together.

Alternatively, if the mobile communication device 100 is set to allow reception of in-application advertisements while using the wireless Internet or the like, the application development application module may be automatically installed in the mobile communication device 100 It may be downloaded and installed.

When the mobile communication apparatus 100 receives the target classification information from the authentication server apparatus 200, the mobile communication apparatus 100 transmits the target classification information provided to the advertisement providing server apparatus 300 previously set as a route for receiving the advertisement provision in advance, A target advertisement corresponding to the target classification information may be provided from the providing server device 300.

As another example, when the mobile communication apparatus 100 receives the target classification information from the authentication server apparatus 200, the mobile communication apparatus 100 analyzes the provided target classification information, and then, based on the analyzed target classification information, Selects the advertisement providing server device 300 capable of providing the target advertisement corresponding to the classification information and delivers the target classification information to the selected advertisement providing server device 300, And outputs the target advertisement as an in-application advertisement to the application execution screen.

Here, the mobile communication apparatus 100 analyzes the target classification information provided from the authentication server apparatus 200, and provides the target advertisement corresponding to the target classification information among a plurality of advertisement providing server apparatuses, Not only the target classification information is provided from the authentication server device 200 but also selection information that can select the advertisement providing server device 300 capable of providing the target advertisement among a plurality of advertisement providing server devices It is possible.

The mobile communication apparatus 100 receives the target advertisement from the advertisement providing server apparatus 300 and outputs the targeted advertisement in the form of an in-application advertisement to the execution screen of the running application, Continue output.

The mobile communication apparatus 100 may receive the target advertisement that has been additionally interlocked with the advertisement providing server apparatus 300 again after the advertisement duration time has elapsed or may receive another target advertisement, And outputs the advertisement in the form of an in-application advertisement. The details of this will be described later in detail.

The authentication server apparatus 200 may be configured to provide the application information for the user of the mobile communication apparatus 100 provided by execution of the application development application module and the application information for the application for displaying the in- Target classification information for extracting a target advertisement using personal information may be formed, and the mobile communication apparatus 100 may be provided with target classification information.

That is, the authentication server apparatus 200 for generating the advertisement classification information for applying the advertisement targeting is configured to determine whether the advertisement classification information for application to the advertisement targeting is changed and the classification accuracy of the advertisement classification information, Information 'and provides the advertisement classification to the mobile communication apparatus 100 that has requested the advertisement classification.

Accordingly, the authentication server apparatus 200 is provided with the mobile communication apparatus 100, as opposed to simply providing the mobile communication apparatus 100 with the predetermined classification information to be applied to the target advertisement in response to the advertisement classification request It is possible to perform authentication for accuracy as basic information that can receive accurate targeted advertisements for the target classification information.

In addition, the authentication server device 200 may also provide the mobile communication device 100 with target classification information for ad targeting, as well as selection information that allows the mobile communication device 100 to select the advertisement providing server device 300 The advertisement providing server apparatus 300 can provide the target advertisement corresponding to the target classification information to be provided to the mobile communication apparatus 100 based on the advertisement providing pool classified by the target classification information, (E.g., URL information).

The advertisement providing server apparatus 300 receives the advertisement request message including the target classification information from the mobile communication apparatus 100 and transmits the target advertisement corresponding to the target classification information extracted from the advertisement request message, And then provide targeted advertisements to the mobile communication device 100. [

In addition, the advertisement providing server apparatus 300 receives the advertisement request message including the target classification information from the mobile communication apparatus 100, and then transmits the target advertisement corresponding to the target classification information from the advertisement database in the advertisement providing server apparatus 300 The target advertisement to be extracted may further include a configuration for a case where the target advertisement to be extracted does not match the target classification information provided from the mobile communication apparatus 100 by a predetermined level or more.

In this case, the advertisement providing server device 300 extracts a similar advertisement with the highest priority from the advertisement database in the advertisement providing server device 300 and provides the extracted advertisement as a target advertisement to the mobile communication device 100, It is possible to transmit the target classification information provided from the mobile communication apparatus 100 to the mobile communication apparatus 100 by receiving the target advertisement from one or more other advertisement providing server apparatuses.

The advertisement providing server device 300 may provide any target advertisement among the plurality of target advertisements to the mobile communication device 100 when a plurality of target advertisements are provided from one or more other advertisement providing server devices, The target advertisement having the highest matching rate with the classification information may be selected and the selected target advertisement may be provided to the mobile communication device 100.

When there are a plurality of target advertisements provided from one or more other advertisement providing server apparatuses, the advertisement providing server apparatus 300 sequentially provides the provided target advertisements to the mobile communication apparatus 100, respectively, To the mobile communication device 100 in a random manner.

Referring to FIG. 2, a detailed configuration of the mobile communication apparatus 100 will be described. In the mobile communication apparatus 100, the target classification information, which is the base information for extracting the target advertisement before requesting the target advertisement to the advertisement providing server apparatus 300, To the authentication server apparatus 200 in order to receive the authentication information.

That is, when the mobile communication apparatus 100 connects to the authentication server apparatus 200, the application development application module in the mobile communication apparatus 100 is connected to a plurality of applications (e.g., a first application , The second application and the N-th application) is executed, and then operates and displays application information (for example, application type, information on the execution environment of the application, information on the execution screen of the application, Information) to the authentication server apparatus 200 in order to provide the authentication server apparatus 200 with the authentication information.

Such a mobile communication device 100 provides an in-application advertisement when one or more of a plurality of applications (e.g., a first application, a second application, and an Nth application) provided in the mobile communication device 100 is executed A first interlocking unit 120 for interworking with the authentication providing server 200 through the execution of the application development application module to transmit the related information, A third interlocking unit 140 for receiving target information from the advertisement providing server 300 and a third interlocking unit 140 for receiving the target advertisement in the form of an in- And an advertisement output unit 150 for outputting the advertisement to the execution screen of the application.

The first interlocking unit 120 and the second interlocking unit 130 are configured as a mobile communication device 100 for interlocking with the authentication providing server 200 and may be of a separate type according to the implementation method of the mobile communication device 100 It can be implemented or integrated.

The third interworking unit 140 provides target classification information provided through the second interworking unit to the advertisement providing server apparatus 300 and requests the advertisement providing server apparatus 300 to receive the target classification information from the advertisement providing server apparatus 300, Can be provided.

The advertisement output unit 150 may output the target advertisement provided through the third interlocking unit 140 in the form of an in-application advertisement on the execution screen of the application for a predetermined advertisement duration time.

The advertisement output unit 150 terminates the output of the target advertisement when the predetermined duration of the advertisement ends, the third interactive unit 140 receives the end of the target advertisement from the advertisement output unit 150, It can be determined that the target advertisement has been terminated due to termination of the advertisement duration.

According to the determination result, the third interworking unit 140 may request the advertisement providing server apparatus 300 to provide the target advertisement again by using the target classification information previously received through the second interworking unit 130.

Then, the third interworking unit 140 receives the targeted advertisement from the advertisement providing server apparatus 300, and the advertisement output unit 150 transmits the target advertisement provided again through the third interworking unit 140 to the predetermined advertisement continuation Time advertisement in the form of an in-application advertisement.

Here, the advertisement duration for outputting the target advertisement again provided by the advertisement output unit 150 may be the same as the advertisement duration for outputting the target advertisement previously provided, but they may be set differently.

In addition, the advertisement duration for the targeted advertisement may be preset in the application development application module of the mobile communication device 100, or may be provided as information included in the related information provided with reception of the targeted advertisement.

The third interworking unit 140 may download the image corresponding to the text information of the XML format after receiving the text information of the XML format constituting the target advertisement.

In more detail, the advertisement output unit 150 outputs the target advertisement provided to the third interworking unit 140 to the execution screen of the executing application (e.g., the first application) during the predetermined advertisement duration, At the end of the time, the third interworking unit 140 requests to provide an advertisement for additional advertisement.

Accordingly, the third interworking unit 140 requests the advertisement providing server apparatus 300 to reconnect to the advertisement providing server apparatus 300 on the basis of the target classification information that is previously provided and stored, or to provide an advertisement for additional advertisement display through the communication session already in connection.

That is, the operation of the third interlocking unit 140 may be executed when there are a plurality of target advertisements provided based on the target classification information, or when a single target advertisement is repeatedly displayed.

When a plurality of targeted advertisements are displayed, the third interworking unit 140 outputs the target advertisement provided from the advertisement providing server device 300 to the execution screen of the executing application for a predetermined advertisement duration, The server 300 accesses the advertisement providing server 300 to receive another target advertisement among the plurality of target advertisements.

In addition, even when there is one target advertisement provided based on the target classification information, the third interworking unit 140 also displays, on the execution screen of the application executing the target advertisement provided from the advertisement providing server apparatus 300, And then connects to the advertisement providing server device 300 in order to receive the target advertisement again.

At this time, the third interworking unit 140 repeats the operation of performing a function for outputting a single target advertisement provided on the basis of the target classification information for a predetermined duration of the advertisement on the execution screen of the executing application up to a predetermined number of times of advertisement .

A detailed configuration of the authentication server apparatus 200 that is executed in conjunction with the first and second interlocking units 120 and 130 will be described below.

As shown by way of example only in FIG. 3, upon receipt of a request to utilize personal information to form an in-application advertisement as a targeted advertisement, the authentication server device 200 may send an individual to the user of the corresponding mobile communication device 100 When the application information for the application for displaying the in-application advertisement is provided from the mobile communication device 100, the application information and the personal information are used to form the target classification information And an information providing unit 230 for providing the mobile communication device 100 with the generated target classification information.

Further, when the authentication server apparatus 200 is required to process a process for confirming the terms related to the application of the mobile communication apparatus 100, the authentication server apparatus 200 for providing a mobile-in application advertisement for mobile uses a mobile communication apparatus A comparing unit 240 for comparing the terms and the version of the application provided in the authentication server apparatus 100 with the updated term and condition version of the authentication server apparatus 200, And a user agreement setting unit 250 for confirming the user agreement.

Here, it is preferable that the target setting unit 220 manages the entire classification information including the target classification information in order to form the target classification information based on the above-mentioned application information and personal information.

The overall classification information refers to information that includes the contents corresponding to the application being added or the classification information for each item of the application being already managed being added or changed through a continuous update.

The information providing unit 230 may not only manage the update information of the entire classification information but also manage the information required for specifying the advertisement classification including the subscriber information of the mobile communication apparatus 100 as the latest information The mobile communication apparatus 100 may generate target classification information for providing a target advertisement to the mobile communication apparatus 100, and may provide the mobile communication apparatus 100 with authentication information on the formed target classification information.

That is, the information providing unit 230 can improve the quality of service of the target advertisement and secure the service quality of the targeted advertisement, thereby enabling more accurate advertisement targeting on the mobile communication device 100.

In addition to the authentication processing for the target classification information, the information providing unit 230 may also be configured to perform an authentication process on the target classification information, which is a target for access for advertisement request based on the provided target classification information among a plurality of advertisement providing server apparatuses connectable in the mobile communication apparatus 100 It is also possible to provide the selection information to the mobile communication apparatus 100 through the authentication process.

Forming the selection information for the advertisement providing server device 300 in the information providing part 230 may be performed by providing the advertisement providing server device 300 with security for the mobile communication device 100 and guaranteeing the quality of the advertisement providing service The present invention can be configured to continuously manage the quality of the target advertisement service provision according to the present invention.

The selection information for the advertisement providing server apparatus 300 of the information providing unit 230 is formed by the advertisement providing server apparatus 300 in the mobile communication apparatus 100 provided with the target classification information, When it is impossible to request the advertisement providing server 300 to select the advertisement providing server device 300, the advertisement providing server device 300 can select the advertisement providing server device 300 that can receive the advertisement in the optimal state among the plurality of advertisement providing server devices based on the target classification information It is possible to mean that it forms selection information.

At this time, selecting the advertisement providing server device 300 that can receive the advertisement in the optimal state selects the advertisement providing server device 300 that can suitably provide the advertisement targeting in accordance with the target classification information In addition, considering the network traffic, it is also possible to consider the advertisement providing server apparatus 300 having the advertisement transmission rate higher than the predetermined level as a selection target.

FIG. 4 is a diagram showing the detailed configuration of the advertisement providing server apparatus 300 shown in FIG. 1 as an embodiment. As shown only by way of example in FIG. 4, the advertisement providing server apparatus 300 includes a target classification information receiving unit 310 (see FIG. 4) that receives target classification information corresponding to an application for displaying an in-application advertisement from the mobile communication apparatus 100 An advertisement extracting unit 320 for extracting a target advertisement corresponding to the target classification information from an advertisement pool stored in advance using the target classification information, and a filtering unit 330 for providing the extracted target advertisement to the mobile communication device 100 ).

When the advertisement extracting unit 320 receives the advertisement request message including the target classification information from the mobile communication apparatus 100 and extracts the target advertisement corresponding to the target classification information from the advertisement database in the advertisement providing server apparatus 300 , It is possible to pass a determination process as to whether or not the target advertisement to be extracted matches with the target classification information provided from the mobile communication apparatus 100 by a predetermined level or more.

When the advertisement extracting unit 320 includes a configuration for determining whether the target advertisement to be extracted matches the target classification information provided from the mobile communication apparatus 100 by a predetermined level or more, May determine matching information between the target classification information provided from the mobile communication device 100 and the extracted target advertisement.

Then, when the matching result is less than the predetermined level, the advertisement extracting unit 320 extracts a similar advertisement having the highest priority from the advertisement database in the advertisement providing server device 300, Or deliver target classification information provided from the mobile communication apparatus 100 to one or more other advertisement providing server apparatuses so as to receive targeted advertisements from one or more other advertisement providing server apparatuses and provide them to the mobile communication apparatus 100 have.

The advertisement extracting unit 320 may be configured to provide any of the plurality of target advertisements to the mobile communication apparatus 100 or to provide a plurality of target advertisements The target advertisement having the highest matching rate with the target classification information may be selected and the selected target advertisement may be provided to the mobile communication device 100.

On the other hand, when the target advertisement to be extracted by the advertisement extracting unit 320 does not include a configuration for determining whether or not the target advertisement matches with the target classification information provided from the mobile communication apparatus 100 at a predetermined level or higher, The target advertisement to be extracted may be extracted to provide the target advertisement to the mobile communication device 100 without determining the matching degree of the target advertisement.

Alternatively, when the authentication server apparatus 200 is provided with a configuration for determining the degree of matching between the target advertisement to be extracted and the target classification information, the advertisement extracting unit 320 extracts, from the authentication server apparatus 200, A determination may be made as to the degree of matching between the target advertisement and the target classification information.

Then, the authentication server 200 performs the determination and provides the result to the advertisement extracting unit 320. The advertisement extracting unit 320 extracts, based on the determination result provided from the authentication server 200, When the result is equal to or less than the predetermined level, a similar advertisement with the highest priority is extracted from the advertisement database in the advertisement providing server device 300 and is provided to the mobile communication device 100 as a target advertisement, The target classification information provided from the mobile communication apparatus 100 may be transmitted to the apparatus so that the target advertisement may be received from one or more other advertisement providing server apparatuses and provided to the mobile communication apparatus 100.

Of course, if the advertisement extraction unit 320 determines that the target advertisement is suitable for the determination result provided from the authentication server apparatus 200, the advertisement extraction unit 320 extracts the targeted advertisement to be provided to the mobile communication apparatus 100.

The advertiser studying unit 330 provides a plurality of target advertisements to the mobile communication apparatus 100 in cooperation with the third linking unit 140 of the mobile communication apparatus 100 when the target advertisements extracted by the target classification information are plural And may further comprise a configuration for performing the above operation.

For example, when a plurality of target advertisements are retrieved by the advertisement extracting unit 320, the configuration for providing a plurality of target advertisements to the mobile communication apparatus 100, respectively, The target advertisement is provided to the mobile communication device 100 through the advertiser study 330 if there is a targeted advertisement to be provided in priority order based on the determination result.

Here, when there are a plurality of target advertisements to be provided in priority order among a plurality of target advertisements, it is preferable to set an advertisement providing order for a plurality of target advertisements to be provided in a priority order through predetermined advertisement providing criteria.

For example, the advertisement provision criterion may be such that, when it is possible to clearly define a pre-relationship for a plurality of target advertisements to be provided in a priority order, the advertisement provision order for a plurality of target advertisements to be provided in a priority order based on a predetermined post- .

On the other hand, when the posterior relationship of a plurality of target advertisements to be provided in a priority order is unclear, the advertisement provision criteria can specify the advertisement providing order in a random manner among the target advertisements whose ambiguity is unclear.

In addition, the advertisement providing server device 300 generates a target advertisement for the target advertisement from the mobile communication device 100 after providing the target advertisement to the mobile communication device 100, And an advertisement content providing unit 350 for providing the mobile communication device 100 with detailed advertisement information on the mobile Internet page or the target advertisement related to the received message and the received message.

5 is a flowchart illustrating an operation of an in-application advertisement providing system for mobile communication according to an embodiment of the present invention. As shown by way of example only in Fig. 5, a method for providing an in-application advertisement for mobile is to run an application development application module for providing an in-application advertisement when executing a predetermined application in the mobile communication device 100 (S100).

Then, when requesting utilization of the personal information to receive the in-application advertisement as a target advertisement through the execution of the application development application module, the authentication server device 200 transmits a request to the user of the mobile communication device 100 (S102 and S104).

After receiving the registration processing result for personal information utilization, the mobile communication apparatus 100 transmits application information (e.g., application status, application ID information, which is a unique identifier received at the time of media registration) for the application for displaying the in- To the authentication server apparatus 200 (S106 and S108).

The authentication server apparatus 200 forms target classification information for extracting a target advertisement using application information provided from the mobile communication apparatus 100 and previously registered personal information, To the communication device 100 (S110).

When the mobile communication apparatus 100 requests the advertisement providing server apparatus 300 to provide the advertisement using the target classification information provided from the authentication server apparatus 200, (S112 to S116) from the advertisement pool in which the target advertisement corresponding to the target classification information is provided.

In step S112, when receiving the target classification information from the authentication server device 200, the mobile communication device 100 can transmit the target classification information provided to the advertisement providing server device 300, Do.

Alternatively, if the mobile communication apparatus 100 in step S112 receives the target classification information from the authentication server apparatus 200, the mobile communication apparatus 100 analyzes the provided target classification information, and then, based on the analyzed target classification information, It is possible to select the advertisement providing server device 300 capable of providing the target advertisement corresponding to the target classification information and to transmit the target classification information to the selected advertisement providing server device 300.

In consideration of the specifications of the various mobile communication apparatuses 100, the mobile communication apparatus 100 in step S112 analyzes the target classification information provided from the authentication server apparatus 200, It is possible to select not only the target classification information but also the advertisement providing server device 300 among the plurality of advertisement providing server devices from the authentication server device 200 instead of selecting the advertisement providing server device 300 capable of providing the target advertisement corresponding to the advertisement advertisement server device 300 It is possible to transmit the target classification information to the advertisement providing server device 300 based on the received selection information.

Then, the advertisement providing server device 300 provides the extracted target advertisement to the mobile communication device 100 (S118).

In step S116, the advertisement providing server device 300 receives the advertisement request message including the target classification information from the mobile communication device 100, and then, from the advertisement database in the advertisement providing server device 300, It is possible to make a determination as to whether or not the target advertisement to be extracted is matched with the target classification information provided from the mobile communication apparatus 100 by more than a predetermined level.

At this time, if the target advertisement is not matched with the target classification information at a predetermined level or higher in the determination result, the advertisement providing server device 300 extracts a similar advertisement with the highest priority from the advertisement database in the advertisement providing server device 300, Or target advertisement information provided from one or more other advertisement providing server apparatuses by delivering target classification information provided from the mobile communication apparatus 100 to one or more other advertisement providing server apparatuses as a target advertisement to the mobile communication apparatus 100 100). ≪ / RTI >

The mobile communication device 100 displays the target advertisement, which is provided in the form of an in-application advertisement, by outputting the target advertisement provided from the advertisement providing server device 300 through the application development application module to the execution screen of the application S120).

FIG. 6 is a flowchart illustrating a detailed operation of the mobile communication apparatus shown in FIG. As shown only by way of example in FIG. 6, the mobile communication device 100 may execute an application development application module when any one of a plurality of applications is executed and utilize personal information for application to in- (S200 and S202).

After that, the application development application module provides the application server 200 with the application information about the application being executed and extracts the target advertisement in response to the application request of the personal information and the application information from the authentication server device 200 (S204 and S206).

In step S206, if the application development application module does not receive the target classification information from the authentication server device 200 within the preset waiting time, it is preferable to end the process for displaying the in-application advertisement (S208).

In step S206, when the application development application module receives the target classification information from the authentication server device 200, the application development application module provides the provided target classification information to the advertisement providing server device 300 via a predetermined network connection route (S210).

Thereafter, if the application development application module does not receive the target advertisement corresponding to the target classification information from the authentication server device 200 within a predetermined waiting time, it is preferable to terminate the process for displaying the in-application advertisement (S214 ).

On the other hand, if the application development application module receives the target advertisement from the authentication server device 200, the application development application module outputs the provided target advertisement to the execution screen of the executing application (S216).

The application development application module outputs the target advertisement to the execution screen of the running application for a predetermined duration of the advertisement and then reconnects the advertisement to the advertisement server device 300 after the advertisement is displayed for the duration of the advertisement And ends the execution of the above-mentioned processes for providing the additional advertisement or the advertisement (S218 and S220).

7, the authentication server 200 transmits a request for utilizing personal information for forming an in-application advertisement as a target advertisement from the mobile communication device 100 And registers the usage of the personal information of the corresponding user of the mobile communication device 100 when the user receives the information (S300).

After completing the registration of using the personal information of the user of the mobile communication device 100 in the in-application advertisement through step S300, the authentication server device 200 displays the in-application advertisement from the mobile communication device 100 (E.g., application type, information on the execution environment of the application, information on the execution screen of the application) for the application to be executed (S302).

Thereafter, the authentication server apparatus 200 forms target classification information using the registered personal information in step S300 and the application information provided in step S302 (S304), and transmits the target classification information formed in step S304 to the mobile communication apparatus 100 (S306).

After providing the target classification information in step S306, the authentication server apparatus 200 determines whether the classification authentication for the target advertisement is continued or not. If the determination result is persistent, the authentication server apparatus 200 repeats the above steps. (S308). ≪ / RTI >

8, the advertisement providing server apparatus 300 receives a message requesting advertisement provision from the mobile communication apparatus 100 (S400), and from the message received in step S400, The target classification information formed in the apparatus 200 is extracted (S402).

In step S404, the advertisement providing server apparatus 300 searches for an advertisement pool provided in advance based on the target classification information extracted in step S402, and extracts a corresponding target advertisement.

If a single targeted advertisement is searched as a result of step S404, a single targeted advertisement is searched and provided to the mobile communication device 100 (S408 and S410).

On the other hand, if the search result of step S404 is retrieved by a plurality of target advertisements, it is determined whether there is a target advertisement set in priority order among the plurality of target advertisements (S412).

As a result of the determination in step S412, if there is no target advertisement set in the priority order, the mobile communication apparatus 100 extracts any target advertisement among the plurality of target advertisements and provides the selected target advertisement to the mobile communication apparatus 100 in step S414.

If the target advertisement set in the priority order exists in the determination result of step S412, the target advertisement of the priority is extracted and provided to the mobile communication device 100 (S416 and S418).

Thereafter, when the advertisement providing server device 300 requests to provide the remaining target advertisement among the plurality of target advertisements retrieved from the mobile communication device 100, steps S412 to S418 are repeated to transmit the remaining target advertisement to the mobile communication device 100 (S420).

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims It can be understood that

The present invention also relates to an application development application module for providing an in-application advertisement in a mobile communication device and an authentication server device for providing target classification information serving as a reference for extracting a target advertisement and a mobile communication device Application advertisement server apparatuses that extract target advertisements corresponding to the target classification information and provide the extracted target advertisements to the mobile communication apparatus when the advertisement providing request of the mobile communication apparatus is requested, The present invention is an invention that is industrially applicable because it has a possibility of being commercially available or operating and is capable of practically and practically performing it.

100: mobile communication device 110:
120: first interlocking part 130: second interlocking part
140: third interlocking part 150: advertisement output part
200: Authentication server apparatus 210: Personal information utilization setting unit
220: target setting unit 230: information providing unit
240: comparison unit 250: user agreement setting unit
300: Ad serving server apparatus 310: Target classification information receiving unit
320: Advertisement Extractor 330:
340: Click event receiving unit 350: Advertisement content provider

Claims (11)

delete A mobile communication device for providing in-application advertising for mobile,
When an application development application module for providing an in-application advertisement is executed, a request for utilization of personal information for providing the in-application advertisement as a target advertisement, and a request for utilization of the personal information, A first interlocking unit for providing specific application information about the application;
A second interworking unit for receiving the target classification information when target classification information for extracting the target advertisement is formed based on the request for utilization of the personal information and the specific application information; And
A third interworking unit receiving the target advertisement through an advertisement provision request using the target classification information; And
And an advertisement output unit for outputting the target advertisement on an execution screen of the application,
The specific application information,
An execution type of the application, an execution environment of the application, and an execution screen of the application,
The mobile communication device comprising:
The target classification information is analyzed to select an advertisement providing server device capable of providing a target advertisement corresponding to the target classification information among a plurality of advertisement providing server devices and delivers target classification information to the selected advertisement providing server device, Wherein the target advertisement is provided from the server device. ◈ Claim 3 is abandoned due to the registration fee. 3. The method of claim 2,
Wherein the advertisement output unit performs the output of the target advertisement for a predetermined advertisement duration time. ◈ Claim 4 is abandoned due to the registration fee. The method of claim 3,
Further comprising an advertisement initiator executing the application development application module. ≪ Desc / Clms Page number 20 > ◈ Claim 5 is abandoned due to the registration fee. The method of claim 3,
The third interlocking portion
When the target advertisement is provided to a plurality of target advertisements, one of the plurality of target advertisements is outputted through the advertisement output unit during the advertisement duration, and then the other one of the plurality of target advertisements is further provided, It repeats until all of the targeted ads are output, or until the preset number of times the ad is displayed.
And outputting the target advertisement through the advertisement output unit during the advertisement duration if the target advertisement is set to be provided as a single advertisement and then receiving the target advertisement again after the target advertisement is outputted through the advertisement output unit during the advertisement duration time Is repeated up to a predetermined number of advertisement appearing times. delete delete Executing an application development application module for providing an in-application advertisement in the mobile communication device;
Requesting utilization of personal information for providing the in-application advertisement as a target advertisement through execution of the application development application module, and providing specific application information for the application in which the in-application advertisement is displayed among a plurality of applications ;
Receiving target classification information when target classification information for extracting the target advertisement is formed based on a request for utilization of the personal information and the specific application information;
Receiving the target advertisement through an advertisement provision request using the target classification information; And
And outputting the target advertisement to an execution screen of the application,
The specific application information,
An execution type of the application, an execution environment of the application, and an execution screen of the application,
Wherein the step of receiving the target advertisement comprises:
The target classification information is analyzed to select an advertisement providing server device capable of providing a target advertisement corresponding to the target classification information among a plurality of advertisement providing server devices and delivers target classification information to the selected advertisement providing server device, And receiving a target advertisement from the server device. delete delete delete

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