KR20130094582A - System and method for producing target, and apparatus applied to the same - Google Patents

System and method for producing target, and apparatus applied to the same Download PDF

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KR20130094582A
KR20130094582A KR1020120015957A KR20120015957A KR20130094582A KR 20130094582 A KR20130094582 A KR 20130094582A KR 1020120015957 A KR1020120015957 A KR 1020120015957A KR 20120015957 A KR20120015957 A KR 20120015957A KR 20130094582 A KR20130094582 A KR 20130094582A
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advertisement
information
classification information
classification
target
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KR1020120015957A
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Korean (ko)
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손상목
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에스케이플래닛 주식회사
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

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  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
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  • General Business, Economics & Management (AREA)
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  • Computer Networks & Wireless Communication (AREA)
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

PURPOSE: A target advertisement providing system, a method thereof, and a device applied for the same are provided to judge changed advertisement classification information and accurately perform advertisement targeting based on the judgment even if advertisement classification information (for example: category information of an application) to be applied to the advertisement targeting is changed, and to variously set up advertisement classification conditions for advertisement targeting. CONSTITUTION: A user terminal device (100) posts a target advertisement. An authentication server device (200) extracts first classification information for advertisement targeting by analyzing an advertisement information request message provided by the user terminal device (S102); extracts second classification information showing detailed classification contents of the first classification information from an advertisement information classification field registered in advance for the first classification information (S104); and selects specific classification information from the second classification information based on related information of the user terminal device and provides the specific classification information to the user terminal device (S106). An advertisement providing server device (300) receives an advertisement request message containing the specific classification information from the user terminal device (S108); extracts a target advertisement (S112), which corresponds to the specific classification information extracted from the advertisement request message (S110), from an advertisement database where the target advertisement was stored in advance; and then provides the target advertisement to the user terminal device (S114). [Reference numerals] (100) User terminal device; (200) Authentication server device; (300) Advertisement providing server device; (S100) Supplying messages for requesting advertisement information; (S102) Extracting first classification information; (S104) Extracting specific classification information among second classification information; (S106) Supplying the specific classification information; (S108) Supplying the message for requesting the advertisement information; (S110) Extracting the specific classification information; (S112) Extracting a target advertisement; (S114) Supplying the target advertisement; (S116) Outputting the target advertisement

Description

Target advertisement providing system and method, and apparatus applied thereto {SYSTEM AND METHOD FOR PRODUCING TARGET, AND APPARATUS APPLIED TO THE SAME}

The present invention relates to a system and method for providing a target advertisement, and an apparatus applied thereto, and more particularly, even if advertisement classification information (eg, category information of an application) for application to advertisement targeting is changed, the changed advertisement classification information is determined. Then, based on this, not only accurate advertisement targeting but also various advertisement classification conditions can be set for advertisement targeting, and such advertisement targeting service is continuously carried out while maintaining the resource ID system that maintains the initial registration status of advertisement classification information. The present invention relates to a target advertisement providing system and method, and an apparatus applied thereto.

In general, web advertisements displayed on Internet web pages are provided unilaterally regardless of tastes or characteristics of web users, and thus, advertising effects are not so high.

However, according to the generation using the web page or the like arbitrarily classified according to the degree of advertisement.

Accordingly, the concept of 'target advertisement' has occurred, and the term 'target advertisement' means to display the corresponding advertisement only in the relevant advertisement placement section when the conditions for displaying the advertisement are satisfied.

The conventional technology for providing the target advertisement is described as an example of the in-application advertisement, the level of information about the operating system information of the operating system of the terminal device running the application can be targeted.

In other words, if you specifically specify the conditions for targeting your advertising, such as 'band-loving people', you should not only have detailed information about the customer through data mining, but also detailed information about the customer. An advertisement platform that systematically classifies advertisements based on information and extracts appropriate target advertisements should be provided.

However, in the conventional case, it is not easy to obtain customer information for specifically targeting an advertisement, such as 'people who like bands', and accurately extracts the appropriate target advertisement every time the advertisement is provided to the ad serving unit. There is a problem that the target advertisement providing system that can be provided by the system is not established.

Therefore, the present invention was created to solve the above problems, and an object of the present invention is further provided with an ad classification system for use in ad classification filtering for applying to advertisement targeting separately from the fixed resource ID system. If the advertisement classification information for application to the advertisement targeting is changed due to the user's category setting, etc., the updated advertisement classification information is reflected in the advertisement classification system for use in the advertisement classification filtering to be updated and applied to the advertisement targeting. Even if the advertisement classification information (for example, category information of the application) is changed, the target for not only accurately performing the advertisement targeting based on the changed advertisement classification information but also setting various advertisement classification conditions for the advertisement targeting. It's about creating an ad serving environment.

In addition, another object of the present invention is to accurately verify whether the advertisement classification information for applying to the advertisement targeting in the authentication server device after the authentication (hereinafter referred to as 'specific classification information' in the detailed description of the present invention) advertising The present invention provides a target advertisement providing environment for providing a classification request to a user terminal device.

A system for providing a target advertisement according to a first aspect of the present invention for achieving the above object includes a first terminal for advertisement targeting by analyzing a user terminal apparatus for displaying a target advertisement and an advertisement information request message provided from the user terminal apparatus. After extracting the classification information and extracting the second classification information indicating the detailed classification of the first classification information from the advertisement information classification field registered in advance for the first classification information, the specific classification information of the second classification information is the user; Selected based on the relevant information of the terminal device provided to the authentication terminal device and the user terminal device and the advertisement request message including the specific classification information from the user terminal device receives the specific classification information extracted from the advertisement request message Extracted from the advertisement database stored in advance And an advertisement providing server device for providing the target advertisement to the user terminal device.

In addition, the authentication server device for the target advertisement according to the second aspect of the present invention for achieving the above object, the receiving unit for receiving the advertisement information request message requesting the provision of the advertisement information, the advertisement information request message from the After extracting the first classification information indicating the object, and extracting the second classification information indicating the detailed classification of the first classification information from the advertisement information classification field registered in advance for the first classification information, the second classification information is specified. A classification information extracting unit which selects classification information based on information related to the requester for providing the advertisement information, and the specific classification information as authentication information for extracting a target advertisement, and then the specific classification information is requested for the advertisement information. Characterized in that it comprises an authentication result providing unit for providing a response to the reception of the message.

Preferably, the authentication server device for the target advertisement is to update the second classification information for updating the specific classification information stored in the advertisement information classification field to the changed specific classification information when there is a change request for the specific classification information. It further comprises a wealth.

Preferably, the authentication server device for the target advertisement further comprises a management unit for continuously managing the content of the second classification information registered first to correspond to the first classification information in advance in the resource ID field for continuous management. It is done.

Preferably, the classification information extraction unit extracts a filtering ID corresponding to the updated registered content of the specific classification information from the advertisement information classification field and provides the filtering ID as the specific classification information.

Preferably, the first classification information is one or more of whether the application is a specific application, the type of terminal operating system of the user, the classification of the application, the user gender, the user age, the living location of the user or the terminal location of the user, and the lifestyle of the user. It is characterized by including.

In addition, the target advertisement providing method according to a third aspect of the present invention for achieving the above object, the step of extracting the first classification information for advertisement targeting from the advertisement information request message requesting the provision of the advertisement information in the authentication server device; And extracting the second classification information indicating the detailed classification of the first classification information from the advertisement information classification field registered in advance for the first classification information, and then providing the specific classification information among the second classification information. Selecting based on the information related to the requesting object and providing the advertisement information request message in response to receiving the advertisement information request message, wherein the specific classification information is received from the advertisement request message including the specific classification information and requesting to provide an advertisement. Extract the information and search the previously stored advertising database based on the specific classification information Extracting a target advertisement and providing the target advertisement in response to the reception of the advertisement request message.

Preferably, the target advertisement providing method further comprises the step of updating the specific classification information stored in the advertisement information classification field with the changed specific classification information when there is a change request for the specific classification information. It is done.

The extracting of the target advertisement may include extracting any target advertisement from among a plurality of target advertisements when the target advertisements are plural, or if the target advertisements have priority among the plurality of target advertisements. Characterized in extracting the target advertisement.

In addition, the classification authentication method for the target advertisement according to the fourth aspect of the present invention for achieving the above object, receiving an advertisement information request message requesting the provision of the advertisement information in the authentication server device, the advertisement information request message Extracting first classification information indicating a target of advertisement targeting from the second classification information; extracting second classification information indicating a detailed classification of the first classification information from the advertisement information classification field pre-registered with respect to the first classification information; Selecting specific classification information from the second classification information based on information related to the object requesting to provide the advertisement information, and providing the specific classification information in response to the reception of the advertisement information request message. It is characterized by.

Preferably, the classification authentication method for the target advertisement further comprises the step of updating the specific classification information stored in the advertisement information classification field with the changed specific classification information when there is a change request for the specific classification information. It is characterized by.

Preferably, the classification authentication method for the target advertisement further comprises the step of continuously managing the content of the second classification information that is initially registered to correspond to the first classification information in a resource ID field to continue management. It is done.

Preferably, the step of providing in response to the reception of the advertisement information request message is to extract the filtering ID corresponding to the updated registered content of the specific classification information from the advertisement information classification field and then the filtering ID to the specific classification. It is characterized by the provision of information.

Therefore, the present invention further includes an ad classification system for use in filtering ad classification for application to advertisement targeting separately from the fixed resource ID system, and then ad classification information for application to advertisement targeting for the user's category setting. If is changed, the update is managed by reflecting the changed ad classification information in the ad classification system for use in the ad classification filtering, even if the ad classification information (for example, category information of the application) for application to the advertisement is changed. After determining the advertisement classification information, it is possible not only to accurately perform advertisement targeting based on this, but also to set various advertisement classification conditions for advertisement targeting.

1 is a view showing a target advertisement providing system according to an embodiment of the present invention;
2 is a view showing a detailed configuration of the authentication server device shown in FIG.
3 is a view showing a detailed configuration of the advertisement providing server device shown in FIG.
4 is a view showing an embodiment of the operation of the target advertisement providing system according to the present invention;
5 is a view showing a detailed operation process of the authentication server device shown in FIG. 4 as an embodiment; and
6 is a diagram illustrating a detailed operation of the advertisement providing server device shown in FIG.

Hereinafter, a preferred embodiment of the target advertisement providing system according to the present invention with reference to the accompanying drawings in more detail.

1 is a view showing a target advertisement providing system according to an embodiment of the present invention. As shown by way of example only in FIG. 1, the target advertisement providing system further includes an advertisement classification scheme further equipped with an advertisement classification scheme for use in advertisement classification filtering for application to advertisement targeting, in addition to the fixed resource ID scheme. As a basis, it is equipped with a configuration for providing more precise targeting of the target advertisement.

In addition, the target advertisement providing system manages the update by reflecting the changed advertisement classification information in the advertisement classification system for use in the advertisement classification filtering, when the advertisement classification information for the advertisement targeting is changed due to the user's category setting. It is preferable to further include the structure for doing so.

That is, the target advertisement providing system of the present invention provides a target advertisement to the user terminal device 100 in response to an advertisement classification request of the user terminal device 100 and the user terminal device 100 for displaying the target advertisement. The authentication server apparatus 200 for providing specific classification information and the advertisement providing server apparatus 300 for providing related target advertisements in response to the advertisement providing request of the user terminal apparatus 100 may be included.

The user terminal device 100 is a device including any one or more of a mobile communication device based on a mobile communication network and a web terminal device based on a wireless Internet or a wired Internet.

In addition, the user terminal device 100 initiates a process for displaying the target advertisement when the target advertisement is to be placed in the user terminal apparatus 100, requests the advertisement classification for targeting to the authentication server device, and then responds thereto. After receiving the specific classification information, the request for providing the advertisement based on the provided specific classification information to the advertisement providing server device 300 may receive the corresponding target advertisement in response thereto.

That is, the user terminal device 100 may operate dominantly to display the target advertisement in the user terminal device 100.

For example, when the user terminal device 100 executes a specific application (for example, a game application), the authentication server device may start a process for displaying a target advertisement in the form of an in-application advertisement to the executed specific application. It may be linked to the 200 and the advertisement providing server device 300.

When the user terminal device 100 receives specific classification information from the authentication server device 200, the user terminal device 100 transmits specific classification information provided to the advertisement providing server device 300 that is set to receive advertisement in advance. The target advertisement corresponding to the specific classification information may be provided from the 300.

Alternatively, if the user terminal device 100 receives specific classification information from the authentication server device 200, the user terminal device 100 analyzes the provided specific classification information, and then selects one of a plurality of advertisement providing server devices based on the analyzed specific classification information. By selecting the advertisement providing server device 300 capable of providing the target advertisement corresponding to the classification information and delivering the specific classification information to the selected advertisement providing server device 300, the specific classification information from the advertisement providing server device 300. It is also possible to receive a target advertisement corresponding to the.

Here, the user terminal device 100 analyzes the specific classification information provided from the authentication server device 200 to provide an advertisement providing server device 300 capable of providing a target advertisement corresponding to the specific classification information among the plurality of advertisement providing server devices. Instead of selecting, the authentication server device 200 may be provided with not only specific classification information but also selection information for selecting the advertisement providing server apparatus 300 among a plurality of advertisement providing server apparatuses.

The authentication server apparatus 200 extracts the first classification information for advertisement targeting by analyzing the advertisement information request message provided from the user terminal apparatus 100, and extracts the first classification information from the advertisement information classification field registered in advance for the extracted first classification information. 1 After extracting the second classification information indicating the detailed classification of the classification information, the specific classification information can be selected and provided to the user terminal device 100 based on the information related to the user terminal device 100 from the extracted second classification information. have.

That is, the authentication server device 200 for generating advertisement classification information for application to advertisement targeting may determine whether the advertisement classification information for application to advertisement targeting is changed and the accuracy of classification of the advertisement classification information. Information is generated and provided to the user terminal device 100 that has requested the advertisement classification.

Subsequently, referring to the configuration in which the authentication server device 200 generates 'specific classification information', first, definitions of the first classification information and the second classification information need to be described first.

Here, the first classification information indicates one or more of whether the application is a specific application, the type of the terminal operating system of the user, the classification of the application, the user gender, the user age, the living location of the user or the terminal location of the user, and the lifestyle of the user. Refers to information.

The authentication server device 200 extracts the above-mentioned first classification information from the message format information included in the advertisement information request message provided from the user terminal device 100, and sets the range of the target advertisement through the extracted first classification information. Reduce primarily.

Thereafter, the authentication server apparatus 200 further extracts second classification information indicating the detailed classification content of the first classification information in order to further reduce the target advertisement range of the large category determined through the first classification information.

Further, the second classification information is information representing each information element of the first classification information as detailed category information. For example, when the first classification information is information about 'classification of the application', the second classification information is the first information. Listed as detailed category information about 'classification of application', such as 'game, health / medical, news / media, education, economy / re-tech, travel, entertainment, leisure / sport, and clothing / fashion' Can be.

That is, the second classification information additionally extracted may be, for example, a first game such as 'game, health / medicine, news / media, education, economy / retech, travel, entertainment, leisure / sports, clothing / fashion', and the like. Information listing detailed category information on the 'classification of the application' which is the classification information.

Therefore, the authentication server device 200 in order to provide specific classification information for the formation of the target advertisement for providing to the user terminal device 100 in response to the advertisement classification request of the user terminal device 100, 'game, Information related to the user terminal device 100 from the second classification information such as 'Health / medical, news / media, education, economic / retech, travel, entertainment, leisure / sports, and clothing / fashion' (e.g., communication subscription information, Specific classification information is selected based on user personal information, execution information on a specific application in the user terminal device, or information on service usage history.

For example, the second classification information is set to 'game, health / medical, news / media, education, economic / re-tech, travel, entertainment, leisure / sport, and clothing / fashion', and is related to the user terminal device 100. As a result of the determination based on the information, if the user of the user terminal device 100 concludes that there is much interest in the 'leisure / sport' part, the specific classification information is determined as 'leisure / sport'.

Of course, the specific classification information may be determined as a plurality of classification information, including 'economic / financial' in addition to 'leisure / sports'.

Here, in more detail, the target advertisement requires not only the determination of the target of the target advertisement, but also the determination of the targeting request of the advertiser who wants to target the advertisement.

Therefore, when the advertiser wants to advertise a predetermined advertisement to a person who likes table tennis, the authentication server device 200, the advertisement information request message of the user terminal device 100 while having the requirements of such advertisers After determining that the information related to the user terminal device 100 is determined in response thereto, and the user of the user terminal device 100 is determined to be interested in the 'leisure / sports' part in the determination result, It is provided to the user terminal device 100 by setting specific classification information for providing the user terminal device 100 with an advertisement for targeting to the like person.

In addition, in the storage space for extracting the first classification information and the second classification information, as described above, the advertisement information classification field is the object among the storage spaces of the authentication server 200, and the first classification in the advertisement information classification field. The information and the second classification information are information stored in a pre-registered state, and in some cases, the first classification information and the second classification information may be updated and stored.

The update of the first classification information and the second classification information refers to the changed information when any one or more of the first classification information and the second classification information previously stored by the user of the user terminal device 100 are changed. This refers to updating the information classification field.

As such, the authentication server device 200 includes an advertisement information classification field in order to more accurately target the target advertisement, and the initial registration state of the advertisement classification information for the advertisement target is a resource ID compared with the advertisement information classification field. It is desirable to maintain a fixed state through the field.

That is, the authentication server device 200 simply provides specific classification information for providing to the user terminal device 100 based on the first classification information and the second classification information previously stored in the advertisement information classification field. Instead of extracting specific classification information from the advertisement information classification field and providing it to the user terminal device 100, the specific classification information is characterized as the authenticated information as basic information for advertisement targeting and provided to the user terminal device 100. There is.

Therefore, it is important for the authentication server device 200 to provide specific classification information as accurate information, and the advertisement effect of the target advertisement provided to the user terminal device 100 depends on whether the authentication server device 200 is accurate.

Therefore, the authentication server device 200 continuously manages whether the first classification information and the second classification information are changed, updates the advertisement information classification field, and continuously changes the information related to the user terminal device 100. It is desirable to manage.

When the authentication server device 200 provides not only specific classification information for advertisement targeting to the user terminal device 100 but also selection information for selecting the advertisement providing server device 300 from the user terminal device 100, Link information (eg, for connecting to the advertisement providing server device 300 capable of providing a target advertisement corresponding to specific classification information for providing to the user terminal device 100 based on the advertisement providing pool divided by the classification information). Selection information, including URL information).

The advertisement providing server apparatus 300 receives an advertisement request message including the specific classification information from the user terminal device 100 and stores a target advertisement corresponding to the specific classification information extracted from the received advertisement request message in advance. After extracting from the target advertisement may be provided to the user terminal device (100).

In addition, the advertisement providing server device 300 receives the advertisement request message including the specific classification information from the user terminal device 100 and then receives the target advertisement corresponding to the specific classification information from the advertisement database in the advertisement providing server device 300. When extracting, it may further include a configuration for the case that the target advertisement to be extracted does not match more than a predetermined level with the specific classification information provided from the user terminal device 100.

In this case, the advertisement providing server apparatus 300 extracts similar advertisements in the highest priority from the advertisement database in the advertisement providing server apparatus 300 and provides them as target advertisements to the user terminal apparatus 100 or one or more other advertisement providing server apparatuses. Specific classification information provided from the user terminal device 100 may be delivered to the user terminal device 100 to receive the target advertisement from one or more other advertisement providing server devices.

When there are a plurality of target advertisements provided from one or more other advertisement providing server apparatuses, the advertisement providing server apparatus 300 may provide any target advertisement among the plurality of target advertisements to the user terminal device 100 or may specify a specific target advertisement among a plurality of target advertisements. The selected target advertisement may be provided to the user terminal device 100 by selecting the target advertisement having the highest classification information and matching rate.

In addition, when there are a plurality of target advertisements provided from one or more other advertisement providing server apparatuses, the advertisement providing server apparatus 300 sequentially provides the plurality of target advertisements provided to the user terminal apparatus 100 or a plurality of target advertisements, respectively. May be provided to the user terminal device 100 in a random manner.

2 is a diagram illustrating a detailed configuration of the authentication server device shown in FIG. As shown by way of example only in Figure 2, the authentication server device 200 is a receiving unit 210 for receiving the advertisement classification request of the user terminal device 100, the user terminal device 100 in response to the received advertisement classification request After the authentication process for the classification information extraction unit 220 and the extracted specific classification information for extracting the specific classification information for advertising targeting to the authentication result system for providing the specific classification information to the user terminal device (100) May include a study 230.

The classification information extracting unit 220 extracts the first classification information indicating the target of advertisement targeting from the advertisement information request message for the advertisement classification request, and classifies the first classification information from the advertisement information classification field registered in advance with respect to the extracted first classification information. It is possible to extract specific classification information for advertisement targeting to the user terminal device 100 from the second classification information indicating the detailed classification of the information.

Here, the advertisement information classification field is provided to further include an advertisement classification system for use in advertisement classification filtering to be applied to advertisement targeting separately from the fixed resource ID system. The advertisement information classification field is applied to the advertisement targeting for the user's category setting. When the advertisement classification information (ie, including the second classification information) is changed, it is preferable that the update management is reflected to reflect the changed advertisement classification information (ie, including the second classification information).

Thus, the authentication server device 200, if there is a change request for the advertisement classification information (that is, including the second classification information) from the user terminal device 100 or the operator terminal device (not shown), the advertisement information classification field A second classification information updating unit for executing continuous update management from the advertisement classification information (that is, the second classification information) previously stored in the changed advertisement classification information (that is, the second classification information is included). 240 may further include.

Accordingly, the classification information extracting unit 220 performs filtering classification based on the first classification information corresponding to the advertisement classification request requested from the user terminal device 100 for the advertisement information classification field continuously updated. Based on the information (for example, subscriber information of the user terminal device 100) specified for classifying the filtering result performed by the second classification information and advertising targeting to the user terminal device 100 among the classified second classification information. It is possible to extract specific classification information.

For example, when an advertiser requests an advertisement by targeting a person who likes table tennis, the first classification information is a medium for providing a target advertisement, and for example, a medium related thereto is a user terminal apparatus 100 and a wireless device using a mobile communication service. It may be a user terminal device 100 using the Internet service.

If the user terminal device 100 using the mobile communication service is designated as a medium for providing a target advertisement, information on classification of advertisement types that can be provided using the user terminal device 100 using the mobile communication service as an advertisement medium is provided. If it is the first classification information, the second classification information corresponding thereto becomes detailed category information corresponding to the advertisement display attribute for the specific user terminal device 100 by providing the advertisement information request message to the authentication server device 200.

The classification information extracting unit 220 targets a 'person who likes table tennis' based on the information related to the user terminal device 100 among detailed category information corresponding to the advertisement display attribute of the specific user terminal device 100. Extract specific classification information that can be done.

Occasionally, an advertiser's ad request might point to a user, such as "Pong-a-Pong", in addition to a user, such as "Pong-a-Pong", and a "specific application related to sports games, such as table tennis." have.

In this case, the first classification information is attribute information of an application related to the game in the user terminal device 100, and the second classification information corresponding to the first classification information is a specific application related to a sports game such as table tennis. The detailed category information for.

That is, the classification information extracting unit 220 extracts specific classification information that can specify 'people who like table tennis' from the second classification information for detailed category information on a specific application related to a sports game such as table tennis, Based on the example mentioned above, 'leisure / sport' is applicable.

In addition, the classification information extracting unit 220 may be equipped with the advertisement information classification field as a platform for user analysis of the mobile communication provider.

The authentication result providing unit 230 not only continuously updates the advertisement information classification field but also manages the information required for specifying the advertisement classification including the subscriber information for the user terminal device 100 with the latest information. By forming advertisement classification information (that is, specific classification information) for providing the target advertisement on the user terminal device based on the basis, the user terminal device after authentication processing of the formed advertisement classification information (that is, specific classification information) 100 may be provided.

That is, the authentication result providing unit 230 may be configured to improve the quality of service of the target advertisement and to ensure the security, thereby enabling more accurate advertisement targeting for the user terminal device 100. .

In addition, the authentication result providing unit 230 not only authenticates the specific classification information, but also connects for an advertisement request based on the specific classification information provided among the plurality of advertisement providing server devices accessible from the user terminal device 100. It is also possible to provide the selected information on the target advertisement providing server device 300 to the user terminal device 100 through an authentication process.

Forming the selection information for the advertisement providing server device 300 of the authentication result providing unit 230 is the advertisement providing server device 300 is a security of the user terminal device 100 and the service quality of the advertisement providing is guaranteed. It can be a configuration for continuously managing the quality of the target advertisement service provision of the present invention in that it provides after verifying selectively.

In addition, forming the selection information for the advertisement providing server apparatus 300 of the authentication result providing unit 230 is any one of a plurality of advertisement providing server apparatus in the user terminal device 100 provided with the specific classification information. If it is impossible to request the advertisement providing by selecting the device 300, it is possible to select the advertisement providing server device 300 that can receive the advertisement in an optimal state among the plurality of advertisement providing server devices based on the specific classification information. It is possible to mean that the selection information is formed.

At this time, selecting the advertisement providing server device 300 that can be provided with the advertisement in the optimal state is to select the advertisement providing server device 300 that can optimally provide the advertisement targeting based on the specific classification information In addition, in consideration of network traffic, it is possible to further consider the advertisement providing server apparatus 300 having a high advertisement transmission rate higher than a predetermined level in consideration of network traffic.

In addition, as mentioned above, the authentication server apparatus 200 is a management unit for continuously managing the initial registration state of the advertisement classification information for the advertisement target through the resource ID field in contrast to the advertisement information classification field. It is preferable to further include 250.

Meanwhile, as shown in FIG. 3, the advertisement providing server apparatus 300 extracts the specific classification information from the receiver 310 receiving the advertisement request message from the user terminal device 100 and the advertisement request message, and then extracts the specific classification information. And a target advertisement extracting unit 320 for extracting a target advertisement corresponding to the target advertisement extracting unit 320 and an advertisement providing unit 330 for providing the target advertisement to the user terminal device 100.

The target advertisement extracting unit 320 may extract specific classification information from the advertisement request message, and then search for a pre-stored advertisement database based on the extracted specific classification information to extract the target advertisement corresponding to the specific classification information.

The target advertisement extracting unit 320 initiates a search for the advertisement database through the filtering ID included in the specific classification information, determines whether there is a target advertisement corresponding to the filtering ID, and extracts the target advertisement based on the determination result. .

In addition, the target advertisement extracting unit 320 receives the advertisement request message including the specific classification information from the user terminal device 100 and then receives the target advertisement corresponding to the specific classification information from the advertisement database in the advertisement providing server device 300. When extracting, it is possible to go through a determination process whether the target advertisement to be extracted matches the specific classification information provided from the user terminal device 100 at a predetermined level or more.

When the target advertisement extracting unit 320 includes a configuration for determining whether or not the target advertisement to be extracted matches the specific classification information provided from the user terminal device 100 above a predetermined level, the target advertisement extracting unit The 320 may determine the matching information between the specific classification information provided from the user terminal device 100 and the extracted target advertisement.

After that, when the matching result is less than the predetermined level, the target advertisement extracting unit 320 extracts similar advertisements from the advertisement database in the advertisement providing server apparatus 300 to the user terminal apparatus 100 at the highest priority. The target advertisement may be provided as the target advertisement or the specific classification information provided from the user terminal apparatus 100 may be delivered to the one or more other advertisement providing server apparatuses to receive the target advertisement from the one or more other advertisement providing server apparatuses and provide the target advertisement to the user terminal apparatus 100. Can be.

In addition, when the target advertisement extracting unit 320 has a plurality of target advertisements provided from at least one other advertisement providing server device, the target advertisement extracting unit 320 may provide any target advertisement among the plurality of target advertisements to the user terminal device 100 or a plurality of target advertisements. The selected target advertisement may be provided to the user terminal device 100 by selecting the target advertisement having the highest matching rate with the specific classification information.

On the other hand, if the target advertisement extracting unit 320 does not include a configuration for performing a determination as to whether or not to match the specific classification information provided from the user terminal device 100 to a predetermined level or more, the target, The target advertisement to be extracted may be provided to the user terminal device 100 without determining the matching degree of the advertisement.

Alternatively, when the authentication server apparatus 200 is provided with a configuration for determining a matching degree between the target advertisement to be extracted and the specific classification information, the target advertisement extracting unit 320 is extracted to the authentication server apparatus 200. The determination of the degree of matching between the target advertisement and the specific classification information of may be requested.

Accordingly, after the authentication server apparatus 200 performs the determination and provides the result to the target advertisement extracting unit 320, the target advertisement extracting unit 320 based on the determination result provided from the authentication server apparatus 200. If the matching result is less than the predetermined level, the similar advertisement is extracted from the advertisement database in the advertisement providing server apparatus 300 at the highest priority and provided to the user terminal apparatus 100 as a target advertisement, or at least one other advertisement. Specific classification information provided from the user terminal device 100 may be delivered to the advertisement providing server device to receive a target advertisement from one or more other advertisement providing server devices, and provide the target advertisement to the user terminal device 100.

Of course, when the target advertisement extracting unit 320 is determined to be a suitable target advertisement in the determination result provided from the authentication server device 200, the target advertisement extracting unit 320 is extracted as a target advertisement for providing to the user terminal device 100.

In addition, looking at the configuration of the user terminal device 100 in more detail, the user terminal device 100 transmits an advertisement information request message related to the authentication server device 200, the authentication server device 200 after the advertisement classification request. Receives specific classification information provided in response to the advertisement information request message received.

Subsequently, the user terminal device 100 requests the advertisement providing server apparatus 300 to provide advertisement based on the specific classification information provided from the authentication server apparatus 200, and corresponds to the specific classification information from the advertisement providing server apparatus 300. The target advertisement is received and output in the device.

Here, the case where the user terminal device 100 makes an advertisement classification request to the authentication server device 200 may be various. For example, the user terminal device 100 may execute a specific application in the user terminal device 100.

That is, when executing a specific application in the user terminal device 100, an SDK (Software Development Kit) module for providing an in-application advertisement for displaying an advertisement on the execution screen of the application is operated to execute the specific application. The advertisement information request message for displaying the in-application advertisement on the execution screen of the specific application is generated, and the generated advertisement information request message is provided to the authentication server device 200.

Subsequently, when the SDK (Software Development Kit) module in the user terminal device 100 receives specific classification information corresponding to the advertisement information request message from the authentication server device 200, the specific classification information provided may include a predetermined routing route. After passing through to the advertisement providing server device (300).

When the SDK (Software Development Kit) module in the user terminal device 100 receives a target advertisement corresponding to specific classification information from the advertisement providing server apparatus 300, the received target advertisement is displayed on the execution screen of the specific application. Output in the form of an advertisement.

4 is a diagram illustrating an operation process of a target advertisement providing system according to an embodiment of the present invention. As shown by way of example only in Figure 4, when the target advertisement providing method provides the advertisement information request message from the user terminal device 100 to the authentication server device (200) (S100), the authentication server device 200 is an advertisement The first classification information for advertisement targeting is extracted from the information request message (S102).

For example, step S100 may be performed by initiating a process for displaying a target advertisement in the form of an in-application advertisement to a specific application executed when the user terminal device 100 executes a specific application (eg, a game application). After the advertisement information request message for the application advertisement is generated, the advertisement information request message generated by the authentication server device 200 is delivered.

Thereafter, the authentication server apparatus 200 extracts the second classification information indicating the detailed classification content of the first classification information from the advertisement information classification field registered in advance with respect to the first classification information, and then extracts the second classification information from the user terminal. Specific classification information for targeting the device 100 is extracted (S104).

Here, the advertisement information classification field is previously displayed in the advertisement information classification field when a request is made to change the advertisement classification information (ie, including the second classification information) from the user terminal apparatus 100 or the operator terminal apparatus (not shown). It is required to continuously manage the updated advertisement classification information (ie, including the second classification information) with the changed advertisement classification information (ie, including the second classification information).

That is, the authentication server apparatus 200 performs filtering classification based on the first classification information corresponding to the advertisement classification request requested from the user terminal device 100 for the advertisement information classification field continuously updated. The filtering result is classified into second classification information, and specific information is determined based on information (eg, subscriber information of the user terminal device 100) designated for advertisement targeting to the user terminal device 100. It is possible to extract classification information.

Thereafter, the authentication server device 200 provides the user terminal device 100 with the specific classification information extracted in step S104 (S106).

Subsequently, the user terminal device 100 requests the advertisement providing server apparatus 300 to provide the target advertisement based on the specific classification information provided from the authentication server apparatus 200 (S108).

In step S108, if the user terminal device 100 receives specific classification information from the authentication server device 200, it is possible to deliver the specific classification information provided to the advertisement providing server device 300 that is set to receive the advertisement in advance. Do.

Alternatively, if the user terminal device 100 of step S108 is provided with specific classification information from the authentication server device 200, after analyzing the provided specific classification information, the plurality of advertisement providing server devices based on the analyzed specific classification information. The advertisement providing server apparatus 300 capable of providing the target advertisement corresponding to the specific classification information may be selected, and specific classification information may be transmitted to the selected advertisement providing server apparatus 300.

In addition, in consideration of the specifications of the various user terminal apparatuses 100, the user terminal apparatus 100 of step S108 analyzes specific classification information provided from the authentication server apparatus 200 and specifies specific classification information among a plurality of advertisement providing server apparatuses. Instead of selecting an advertisement providing server device 300 capable of providing a target advertisement corresponding to the advertisement, the advertisement providing server device 300 may be selected from a plurality of advertisement providing server devices as well as specific classification information from the authentication server device 200. It is possible to deliver specific classification information to the corresponding advertisement providing server device 300 based on the selection information provided after the selection information is also provided.

The advertisement providing server device 300 extracts specific classification information included in the advertisement request message provided from the user terminal device 100, and then searches for a previously stored advertisement database by using the extracted specific classification information. Corresponding target advertisements are extracted (S110 and S112).

In operation S112, the advertisement providing server apparatus 300 receives an advertisement request message including specific classification information from the user terminal device 100, and then targets corresponding to the specific classification information from the advertisement database in the advertisement providing server apparatus 300. When extracting the advertisement, it is possible to determine whether or not the target advertisement to be extracted matches the specific classification information provided from the user terminal device 100 at a predetermined level or more.

At this time, the advertisement providing server apparatus 300 extracts similar advertisements from the advertisement database in the advertisement providing server apparatus 300 at the highest priority if the target advertisement and the specific classification information are not matched above a predetermined level in the determination result. The target advertisement may be provided to the device 100 or the specific classification information provided from the user terminal device 100 may be delivered to the one or more other advertisement providing server devices to receive the target advertisement from the one or more other advertisement providing server devices. 100) is possible to provide.

The advertisement providing server apparatus 300 provides the extracted target advertisement to the user terminal apparatus 100 (S114), and the user terminal apparatus 100 outputs the provided target advertisement on the terminal screen (S116).

5 is a diagram illustrating a detailed operation process of the authentication server device 200 shown in FIG. As shown by way of example only in Figure 5, the detailed operation process of the authentication server device 200 receives the advertisement information request message from the user terminal device 100 in the authentication server device 200 (S200), the provided advertising information The first classification information for advertisement targeting is extracted from the request message (S202).

Thereafter, second classification information indicating a detailed classification of the first classification information is extracted from the advertisement information classification field registered in advance with respect to the first classification information extracted in step S202 (S204).

Here, the advertisement information classification field is previously displayed in the advertisement information classification field when a request is made to change the advertisement classification information (ie, including the second classification information) from the user terminal apparatus 100 or the operator terminal apparatus (not shown). It is preferable to continuously manage the updated advertisement classification information (ie, including the second classification information) stored in the changed advertisement classification information (ie, including the second classification information).

From the second classification information extracted in step S204, based on the information related to the user terminal device 100, specific classification information for designating a target advertisement for providing to the user terminal device 100 is selected (S206).

Accordingly, the authentication server apparatus 200 performs filtering classification based on the first classification information corresponding to the advertisement classification request requested from the user terminal device 100 for the advertisement information classification field continuously updated. The filtering result is classified into second classification information, and specific information is determined based on information (eg, subscriber information of the user terminal device 100) designated for advertisement targeting to the user terminal device 100. It is possible to extract classification information.

The authentication server device 200 provides the user terminal device 100 with the specific classification information selected in step S206 (S208).

In step S208, the authentication server device 200, the authentication result providing unit 230 not only continuously updates the advertisement information classification field to specify the advertisement classification including the subscriber information for the user terminal device (100). Based on the management of the required information with the latest information, the advertisement classification information (that is, the specific classification information) formed by forming advertisement classification information (that is, the specific classification information) for providing the target advertisement to the user terminal device 100. After authentication process can be provided to the user terminal device (100).

That is, the authentication server device 200 may be configured to improve the service quality of the target advertisement and to ensure the security, thereby enabling more accurate advertising targeting for the user terminal device (100).

In addition, the authentication server device 200 is an advertisement providing server apparatus 300 that is the target for accessing the advertisement request based on the specific classification information provided among the plurality of advertisement providing server apparatuses accessible from the user terminal apparatus 100. In the case of providing the selection information about) to the user terminal device 100 through the authentication process, it is preferable to perform the step for forming the selection information between steps S206 to S208.

Subsequently, in step S208, the authentication server apparatus 200 may transmit the selection information together when transmitting specific classification information to the user terminal apparatus 100. FIG.

Subsequently, the authentication server apparatus 200 repeats the above-mentioned process if the classification authentication for the target advertisement is continued, and terminates the execution of the above-mentioned processes if the classification authentication for the target advertisement is not continued. (S210).

6 is a diagram illustrating a detailed operation of the advertisement providing server device 300 shown in FIG. 4 as an example. As shown only as an example in FIG. 6, the detailed operation process of the advertisement providing server apparatus 300 receives an advertisement request message provided from the user terminal apparatus 100 at the advertisement providing server apparatus 300 (S300).

Thereafter, the advertisement providing server apparatus 300 extracts specific classification information from the advertisement request message received in step S300 (S302), and performs a search for the advertisement database based on the specific classification information extracted in step S302 (S304). ).

As a result of the search in step S304, if a single target advertisement is found, the searched target advertisement is extracted (S306 to S308).

Here, when the advertisement providing server apparatus 300 extracts a target advertisement corresponding to the specific classification information from the advertisement database in the advertisement providing server apparatus 300, the specific advertisement to be extracted is provided by the user terminal apparatus 100. It is possible to add a process of determining whether to match the information with a predetermined level or more after step S306.

Subsequently, if the target advertisement to be extracted from the advertisement providing server device 300 includes a configuration for determining whether or not to match the specific classification information provided from the user terminal device 100 above a predetermined level, the advertisement is provided. The server device 300 may determine the matching information between the specific classification information provided from the user terminal device 100 and the extracted target advertisement.

However, if the search result of step S304 is to search for a plurality of target advertisements, it is determined whether the target advertisements to be given priority are included among the searched target advertisements (S310).

As a result of the determination in step S310, if there is no target advertisement to be provided as a priority, any target advertisement is extracted from the plurality of target advertisements (S312).

As a result of the determination in step S310, if there is a target advertisement to be provided with priority, the target advertisement to be provided with priority is extracted from the plurality of target advertisements (S314).

Thereafter, the advertisement providing server device 300 provides the target advertisement extracted through the above process to the user terminal device 100 (S316).

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims It can be understood that

In addition, the present invention, even if the ad classification information (for example, category information of the application) is changed to apply to the advertising targeting is determined based on the changed ad classification information, and then based on this correctly ad targeting for advertisement targeting As the conditions can be set in various ways, it is an invention with industrial applicability because the possibility of commercialization or business is not only sufficient but also practically obvious.

100: user terminal device 200: authentication server device
210: receiving unit 220: classification information extracting unit
230: authentication result providing unit 240: second classification information updating unit
250: management unit 300: advertisement providing server device
310: receiving unit 320: target advertisement extracting unit
330: advertising provider

Claims (13)

A user terminal device for displaying a target advertisement;
Analyze the advertisement information request message provided from the user terminal device to extract the first classification information for advertisement targeting, and extract the detailed classification contents of the first classification information from the advertisement information classification field registered in advance for the first classification information. An authentication server device for extracting the second classification information indicating the selected classification information from the second classification information based on the related information of the user terminal device and providing the classification information to the user terminal device; And
After receiving the advertisement request message including the specific classification information from the user terminal device, the target advertisement corresponding to the specific classification information extracted from the advertisement request message is extracted from a previously stored advertisement database, and the target advertisement is extracted from the user. Target advertisement providing system comprising a; advertisement providing server device provided to the terminal device. A receiving unit receiving an advertisement information request message requesting the provision of advertisement information;
Extracting first classification information indicating the target of advertisement targeting from the advertisement information request message, and extracting the second classification information indicating the detailed classification content of the first classification information from the advertisement information classification field pre-registered for the first classification information. A classification information extracting unit configured to extract specific classification information from the second classification information based on information related to the object requesting to provide the advertisement information; And
And forming a specific classification information as authentication information for extracting a target advertisement and then providing the specific classification information in response to receiving the advertisement information request message. Certificate server device. The method of claim 2,
The authentication server apparatus for the target advertisement may further include: a second classification information update unit for updating the specific classification information stored in the advertisement information classification field with the changed specific classification information when a change request is made for the specific classification information. Certificate server device for target advertising, comprising a. The method of claim 2,
The authentication server apparatus for the target advertisement further includes a management unit which continuously stores the contents of the second classification information, which is initially registered as corresponding to the first classification information, in a resource ID field and continuously manages the target classification information. Certificate server device for advertising. 5. The method according to any one of claims 2 to 4,
The classification information extracting unit extracts a filtering ID corresponding to the updated registered content of the specific classification information from the advertisement information classification field and provides the filtering ID as the specific classification information. Device. 5. The method according to any one of claims 2 to 4,
The first classification information includes one or more of whether the application is a specific application, the type of the terminal operating system of the user, the classification of the application, the user gender, the user age, the living location of the user or the terminal location of the user, and the lifestyle of the user. Certificate server device for target advertising. Extracting first classification information for advertisement targeting from an advertisement information request message requesting provision of advertisement information in the authentication server device;
After extracting the second classification information indicating the detailed classification content of the first classification information from the advertisement information classification field registered in advance for the first classification information, request to provide the advertisement information with specific classification information of the second classification information. Selecting based on information related to an object to provide as an answer in response to receiving the advertisement information request message;
Extracting the specific classification information from the advertisement request message including the specific classification information and requesting advertisement provision by the advertisement providing server device, and searching for a pre-stored advertisement database based on the specific classification information to extract a target advertisement; ; And
And providing the target advertisement in response to the reception of the advertisement request message. The method of claim 7, wherein
The target advertisement providing method may further include: updating the specific classification information stored in the advertisement information classification field with the changed specific classification information when there is a change request for the specific classification information. How to serve ads. 9. The method according to claim 7 or 8,
The extracting of the target advertisement may include extracting any target advertisement among a plurality of target advertisements when the target advertisements are plural or, if the target advertisements having the priority among the plurality of target advertisements are included, Target advertisement providing method characterized in that the extraction. Receiving an advertisement information request message requesting provision of advertisement information from the authentication server device;
Extracting first classification information indicating an object of advertisement targeting from the advertisement information request message;
After extracting the second classification information indicating the detailed classification content of the first classification information from the advertisement information classification field registered in advance for the first classification information, request to provide the advertisement information with specific classification information of the second classification information. Selecting based on information related to the subject; And
And providing the specific classification information in response to the reception of the advertisement information request message. The method of claim 10,
The classification authentication method for the target advertisement may further include: updating the specific classification information stored in the advertisement information classification field with the changed specific classification information when a change request for the specific classification information is received. Classification authentication method for target advertising. The method of claim 10,
The classification authentication method for the target advertisement may further include storing the content of the second classification information, which is initially registered to correspond to the first classification information, in a resource ID field in advance and continuously managing the content. Classification verification method for targeted advertising. The method according to any one of claims 10 to 12,
In response to receiving the advertisement information request message, the filtering ID corresponding to the updated registered content of the specific classification information is extracted from the advertisement information classification field and then the filtering ID is provided as the specific classification information. Classification authentication method for target advertising, characterized in that.
KR1020120015957A 2012-02-16 2012-02-16 System and method for producing target, and apparatus applied to the same KR20130094582A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160025139A (en) * 2014-08-26 2016-03-08 에스케이플래닛 주식회사 Advertisement delivery system and method thereof, and apparatus applied to the same
KR20180089583A (en) * 2016-12-30 2018-08-09 리마 주식회사 Method and system for replacing words in streaming contents
KR20200137236A (en) * 2019-05-29 2020-12-09 주식회사 티앤케이팩토리 Targeting advertisement method in an application

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160025139A (en) * 2014-08-26 2016-03-08 에스케이플래닛 주식회사 Advertisement delivery system and method thereof, and apparatus applied to the same
KR20180089583A (en) * 2016-12-30 2018-08-09 리마 주식회사 Method and system for replacing words in streaming contents
KR20200137236A (en) * 2019-05-29 2020-12-09 주식회사 티앤케이팩토리 Targeting advertisement method in an application

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