CN112734484A - Public distribution intelligent system - Google Patents
Public distribution intelligent system Download PDFInfo
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- CN112734484A CN112734484A CN202110040103.0A CN202110040103A CN112734484A CN 112734484 A CN112734484 A CN 112734484A CN 202110040103 A CN202110040103 A CN 202110040103A CN 112734484 A CN112734484 A CN 112734484A
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Abstract
The invention provides a public distribution intelligent system, comprising: the distribution and promotion unit generates promotion information; the client registration unit is used for registering the client according to the promotion information and sending the client registration information to the commodity setting unit after the client is registered; the goods setting unit comprises a goods library, and selects goods suitable for the customer to be promoted to the registration terminal of the customer according to the customer registration information; the customer selects according to the commodities pushed by the commodity setting unit and places an order through the commodity order unit. The invention can recruit consumers to register as a public distributor and promote the market to distribute goods to obtain corresponding commissions. The intelligent fission propagation is realized, the sales volume is promoted to be improved, and the shopping mall/commodity is exposed through the private area flow of the consumer.
Description
Technical Field
The invention relates to the technical field of distribution management, in particular to a public distribution intelligent system.
Background
In the marketing of modern society, due to diversification of data in the information age, a marketing mode in an artificial management mode is limited, for example, equipment resources cannot be reasonably utilized, and a manager cannot grasp various dynamic data in real time. Moreover, the existing marketing system can collect user information, but lacks analysis and segmentation of user groups; the automatic marketing tool is lacked, and the working efficiency is low; lack of management, tracking, and evaluation of activity plans; the effective information interaction and management of three parties, namely a user, an employee and a manager, are lacked.
In addition, the traditional marketing system has a single data acquisition mode, the analysis depth of the data is not enough, and the display of the analysis result is not detailed. Moreover, transaction information, user information, orders and the like are manually input, and the manual input mode cannot cover various channels and marketing performances of marketing information, and cannot count conditions of customers in stores, service conditions of products by the customers and the like, so that information loss is caused, and marketing means and market promotion are influenced. In addition, manual input requires a lot of manpower and time, is time-consuming and labor-consuming, is inefficient, is unable to accurately collect and process various information, and gives timely feedback.
Moreover, the traditional marketing system only monitors and counts the marketing data of the products, simplifies the judging mode and the processing mode, and is difficult to combine the products with the sales condition according to the preference and the tendency of the user. Often, one order only has one commodity association, and whether the preference and the commodity setting of a client are reasonable or not is not known, for example, timely and accurate pushing service for the client cannot be realized, so that the development of a large batch of marketing activities is limited, and the service expansion is limited. At present, a marketing method aiming at interactive behaviors of a user, an employee and a manager does not exist in a marketing system.
Moreover, the traditional marketing system cannot stop pushing inferior marketing products in time, and the pushing is too frequent, so that the users have conflict psychology and the use of the products is influenced; the user cannot pause receiving the marketing product push according to actual needs.
The traditional marketing process is that a marketer designs materials, selects configurable parameters such as marketing audiences (target groups) and budgets, puts the materials on a social media platform, the platform displays the materials according to an internal strategy, and updates the configurable parameters such as the audiences and the budgets according to statistical data information fed back by the putting platform, such as browsing amount, downloading amount and actual cost, until the putting process is finished. This is a typical sequence decision process, and the goal of marketing is to make the actual cost as low as possible, and the conversion rate (which may be the amount of downloads or the amount of browsing) at the target audience as high as possible. After the material is released, bidding and recommendation are carried out among a large number of released materials in the platform, and the released materials are finally displayed, the strategy of the platform cannot be directly obtained, the release of the materials is a continuous and dynamic process, and a release person needs to make an intuitive and empirical decision, namely, to decide how to release the materials next time.
Disclosure of Invention
In order to overcome the above problems, the present invention aims to provide a mass distribution intelligent system, which realizes promotion registration and intelligent commission allocation of mass distributors.
In order to achieve the above object, the present invention provides a mass distribution intelligent system, comprising:
the distribution and promotion unit generates promotion information;
the client registration unit is used for registering the client according to the promotion information and sending the client registration information to the commodity setting unit after the client is registered;
the goods setting unit comprises a goods library, and selects goods suitable for the customer to be promoted to the registration terminal of the customer according to the customer registration information;
and the customer selects the commodities pushed by the commodity setting unit and places orders through the commodity ordering unit.
In some embodiments, further comprising: the client identification unit and the distributor information merging unit; the client identification unit is used for judging whether the client is a distributor or not; if not, marking the client as a non-distributor and sending the client information to a distributor registration module, wherein the distributor registration module reminds the client to register as a distributor; if yes, marking the customer information as distributor information, and sending the distributor information to a distributor information merging unit; the distributor information merging unit adds the distributor information to the old distributor information module.
In some embodiments, the customer identification unit matches the received distributor information with old distributor information; if the matching is consistent, the judgment of the distributor is obtained, the distributor information is sent to the distributor information merging unit, and the distributor information merging unit adds the distributor information to the matched old distributor information module.
In some embodiments, further comprising: the transaction completion identification module, the time judgment module and the commission distribution module are arranged; after the client places an order, the transaction completion identification module judges whether the transaction of the client is completed; if the judgment is finished, sending information to a time judgment module; the time judgment module judges whether the commission distribution time is reached, and if the commission distribution time is reached, a signal is sent to the commission distribution module; the commission division module acquires the associated distributor information from the old distributor information module according to the customer information in the transaction completion identification module and sets commission division ratio according to the distributor information; and according to the set commission sharing ratio, the distributor is commissioned.
In some embodiments, the transaction completion identification module closes the transaction if the transaction of the customer fails.
In some embodiments, if the time determination module determines that the commission time has not been reached, no signal is sent to the commission module.
In some embodiments, the distribution promotion unit generates promotion information and distributes to the corresponding recommenders; and the client registration unit is used for registering the client according to the promotion information and sending the client registration information and the associated recommender information to the client identification unit after the client is registered.
In some embodiments, the customer identification unit further determines whether the recommender is a distributor; if not, the recommender is marked as a non-distributor and the recommender information is sent to a distributor registration module which alerts the recommender to register as a distributor.
In some embodiments, the system further comprises a data analysis unit for analyzing and displaying the customer information, distributor information, the amount of orders, the promotion amount, the refund amount and the commission issuing condition.
The mass distribution intelligent system can recruit consumers to register as mass distributors and promote the distributed commodities in the mall to obtain corresponding commissions. The intelligent fission propagation is realized, the sales volume is promoted to be improved, and the shopping mall/commodity is exposed through the private area flow of the consumer.
Drawings
FIG. 1 is a block diagram of a mass distribution intelligence system according to an embodiment of the present invention
Fig. 2 is a schematic flow chart of the mass distribution intelligent system according to an embodiment of the present invention
Detailed Description
In order to make the disclosure of the present invention more comprehensible, the present invention is further described with reference to the following embodiments. The invention is of course not limited to this particular embodiment, and general alternatives known to those skilled in the art are also covered by the scope of the invention.
The present invention will be described in detail below with reference to the accompanying drawings and specific embodiments. It is to be noted that the drawings are not to precise scale and are not intended to limit the scope of the invention.
Referring to fig. 1, the mass distribution intelligent system of the embodiment includes: the system comprises a distribution and promotion unit, a client registration unit, a commodity setting unit and a commodity order unit. And may further comprise: the system comprises a customer identification unit and a distributor information merging unit.
Specifically, the distribution promotion unit generates promotion information; the promotion information can be promotion links, two-dimensional codes and the like, and the promotion information enters a registration page by clicking the links or the two-dimensional codes.
The client registration unit is used for registering the client according to the promotion information and sending the client registration information to the commodity setting unit after the client is registered;
the commodity setting unit comprises a commodity library, and selects commodities suitable for the customer to be promoted to the registration terminal of the customer according to the customer registration information;
and the customer selects the commodities pushed by the commodity setting unit and places orders through the commodity ordering unit.
In addition, in this embodiment, the customer identification unit determines whether the customer is a distributor according to the customer registration information of the customer registration unit; if not, marking the client as a non-distributor and sending the client information to a distributor registration module, wherein the distributor registration module reminds the client to register as a distributor; if yes, marking the customer information as distributor information, and sending the distributor information to a distributor information merging unit; the distributor information merging unit adds the distributor information to the old distributor information module. Specifically, the customer identification unit matches the received distributor information with old distributor information; if the matching is consistent, the judgment of the distributor is obtained, the distributor information is sent to the distributor information merging unit, and the distributor information merging unit adds the distributor information to the matched old distributor information module.
The system of this embodiment further comprises: the transaction completion identification module, the time judgment module and the commission distribution module are arranged; after the client places an order, the transaction completion identification module judges whether the transaction of the client is completed; if the judgment is finished, sending information to a time judgment module; the time judgment module judges whether the commission distribution time is reached, and if the commission distribution time is reached, a signal is sent to the commission distribution module; the commission division module acquires the associated distributor information from the old distributor information module according to the customer information in the transaction completion identification module and sets commission division ratio according to the distributor information; and according to the set commission sharing ratio, the distributor is commissioned. In addition, the transaction completion identification module determines that the transaction of the customer fails, and closes the transaction. Alternatively, if the time determination module determines that the commission time has not been reached, no signal is sent to the commission module. In addition, the commission module is also used for managing all settings in the distribution process, including setting a distribution mode, setting a distribution mode (binding relationship between distributor and customer, such as automatic unbinding relationship after 1 day of validity), setting commission (commission ratio, accounting for 2%; commission issuance time, such as issuance commission completed in transaction), and the like.
In this embodiment, the customer information and the recommender information registered by the recommending customer may also be associated at the same time; specifically, the distribution promotion unit generates promotion information and distributes the promotion information to corresponding recommenders; and the client registration unit is used for registering the client according to the promotion information and sending the client registration information and the associated recommender information to the client identification unit after the client is registered. Then, the customer identification unit further judges whether the recommender is a distributor; if not, the recommender is marked as a non-distributor and the recommender information is sent to a distributor registration module which alerts the recommender to register as a distributor. If yes, marking the recommender information as distributor information, and sending the distributor information to a distributor information merging unit; the distributor information merging unit adds the distributor information to the old distributor information module. Specifically, the customer identification unit matches the received distributor information with old distributor information; if the matching is consistent, the judgment of the distributor is obtained, the distributor information is sent to the distributor information merging unit, and the distributor information merging unit adds the distributor information to the matched old distributor information module. In addition, there is management of commission records that contain the transaction status resulting from all commissions. The commission module can also present all transaction scenarios including transaction order number, distributor name, commission issued, time issued, via a list.
The commission distribution module can also screen records, and screen corresponding records through a transaction order number, an order number, a distributor name, commission distribution and distribution time.
The mass distribution intelligent system can also comprise a data analysis unit for analyzing and displaying data generated by all distribution. The tendency is displayed through the total number of the overviews and the line chart, and comprises the number of distributors, the number of bound customers, the number of promotion orders, the number of promotion funds, the number of refund funds and the commission issuing.
In short, by using the system, a distribution function is started, a distributor recruits, a corresponding commission proportion and commission issuing time are set, distribution commodities are added, and a client is informed of distribution through a popularization form (two-dimensional codes/shopping guide enterprise micro-publishing activities and the like).
Please refer to fig. 2, which is a schematic flow chart of the mass distribution intelligent system of the present embodiment. As shown in fig. 2, the process specifically includes:
step 01: opening a public distribution intelligent system;
step 02: generating promotion information;
specifically, in step 02, the promotion information is also distributed to the corresponding recommenders;
step 03: the client registers according to the promotion information;
specifically, in this step 03, it is further determined whether the customer is a distributor; if so, adding the distributor information to the old distributor information; if not, reminding the client to register as a distributor;
in addition, in this step 03, it is also determined whether the recommender is a distributor; if not, the recommender is reminded to register as a distributor.
Step 04: selecting goods suitable for the customer according to the customer registration information and promoting the goods to the registration terminal of the customer;
step 05: the customer selects and places an order according to the pushed commodities;
step 06: judging whether the transaction is completed; if the transaction is complete, go to step 07; if not, closing the transaction;
step 07: judging whether the commission time is reached; if yes, executing step 08; if not, repeating the step 07;
step 08: acquiring associated distributor information and setting a commission sharing ratio according to the distributor information; and according to the set commission sharing ratio, the distributor is commissioned.
In conclusion, the mass distribution intelligent system is planned for enterprise management operators in the market, supports sharing of all users in the mall by starting mass distribution, guides new users to purchase distributed commodities to obtain corresponding commissions, effectively pulls new people, pulls new people again, and simultaneously directly or indirectly puts in stock commodities, enhances exposure of commodities in the mall, and effectively improves commodity sales volume and brand user viscosity.
The mass distribution intelligent system provides a new list mode, and is used for splitting mass sellers to enable commodities to find boutiques or groups which accord with the attributes of the commodities and pull the commodities to an enterprise merchant network. Along with the rise of social networks, the community operation is mature, a distribution mode has wider audience groups, private area flow and social circle resources of each person are utilized, and the earning desire of the masses and the exposure and sales of enterprises for enhancing malls and commodities are fully met.
The mass distribution intelligent system provides the arrangement and management of the registration rules of the distributors for enterprise management operators, supports the selection and release of all distributed commodities, monitors all distribution orders and corresponding commission details, realizes online and clear visualization of all data lines, and facilitates the later-stage fund checking.
Therefore, the mass distribution intelligent system can recruit consumers to register as mass distributors and promote the mart to distribute commodities to obtain corresponding commissions. The intelligent fission propagation is realized, the sales volume is promoted to be improved, and the shopping mall/commodity is exposed through the private area flow of the consumer. In addition, the mass distribution intelligent system effectively develops a new marketing channel, and distributes corresponding commodities to the private social circle of the mass distributor by presetting distributed commodities and commission rules for the enterprise management operator, thereby further expanding the commodity display opportunities and enhancing the viscosity of old users and the activity of new users.
Although the present invention has been described with reference to preferred embodiments, which are illustrated for the purpose of illustration only and not for the purpose of limitation, it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention as defined in the appended claims.
Claims (9)
1. A mass distribution intelligence system, comprising:
the distribution and promotion unit generates promotion information;
the client registration unit is used for registering the client according to the promotion information and sending the client registration information to the commodity setting unit after the client is registered;
the goods setting unit comprises a goods library, and selects goods suitable for the customer to be promoted to the registration terminal of the customer according to the customer registration information;
and the customer selects the commodities pushed by the commodity setting unit and places orders through the commodity ordering unit.
2. The mass distribution intelligence system of claim 1, further comprising: the client identification unit and the distributor information merging unit; the client identification unit is used for judging whether the client is a distributor or not; if not, marking the client as a non-distributor and sending the client information to a distributor registration module, wherein the distributor registration module reminds the client to register as a distributor; if yes, marking the customer information as distributor information, and sending the distributor information to a distributor information merging unit; the distributor information merging unit adds the distributor information to the old distributor information module.
3. The mass distribution intelligence system of claim 2, wherein the customer identification unit matches the received distributor information with old distributor information; if the matching is consistent, the judgment of the distributor is obtained, the distributor information is sent to the distributor information merging unit, and the distributor information merging unit adds the distributor information to the matched old distributor information module.
4. The mass distribution intelligence system of claim 2, further comprising: the transaction completion identification module, the time judgment module and the commission distribution module are arranged; after the client places an order, the transaction completion identification module judges whether the transaction of the client is completed; if the judgment is finished, sending information to a time judgment module; the time judgment module judges whether the commission distribution time is reached, and if the commission distribution time is reached, a signal is sent to the commission distribution module; the commission division module acquires the associated distributor information from the old distributor information module according to the customer information in the transaction completion identification module and sets commission division ratio according to the distributor information; and according to the set commission sharing ratio, the distributor is commissioned.
5. The mass distribution intelligence system of claim 4, wherein the transaction completion identification module closes the transaction if the transaction of the customer fails.
6. The mass distribution intelligence system of claim 4, wherein the signal is not sent to the commission module if the time determination module determines that the commission time has not arrived.
7. The mass distribution intelligence system according to claim 2, wherein the distribution promotion unit generates promotion information and distributes to the corresponding recommenders; and the client registration unit is used for registering the client according to the promotion information and sending the client registration information and the associated recommender information to the client identification unit after the client is registered.
8. The mass distribution intelligence system of claim 7, wherein the customer identification unit further determines whether the recommender is a distributor; if not, the recommender is marked as a non-distributor and the recommender information is sent to a distributor registration module which alerts the recommender to register as a distributor.
9. The mass distribution intelligence system as claimed in claim 2, further comprising a data analyzing unit for analyzing and displaying customer information, distributor information, amount of orders, amount of promotion, amount of refund and issue of commission.
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| CN202110040103.0A CN112734484A (en) | 2021-01-13 | 2021-01-13 | Public distribution intelligent system |
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| CN202110040103.0A CN112734484A (en) | 2021-01-13 | 2021-01-13 | Public distribution intelligent system |
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| CN110910157A (en) * | 2019-09-25 | 2020-03-24 | 广东省集家电子商务有限公司 | Marketing system and transaction settlement method for merchants or consumers to obtain rebates |
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- 2021-01-13 CN CN202110040103.0A patent/CN112734484A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107918874A (en) * | 2016-10-07 | 2018-04-17 | 长沙有干货网络技术有限公司 | A kind of shopping at network platform divides servant's mechanism to drain promotion method |
| CN109816415A (en) * | 2017-12-08 | 2019-05-28 | 纳智源科技（唐山）有限责任公司 | Advertisement pushing rebate system and method |
| CN110490623A (en) * | 2018-04-10 | 2019-11-22 | 齐爱民 | A kind of novel commodity sales data processing method |
| CN110070398A (en) * | 2019-04-24 | 2019-07-30 | 上海磐享教育科技有限公司 | A kind of shared electric business platform promotion management system |
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