CN112734483A - Intelligent marketing management system - Google Patents
Intelligent marketing management system Download PDFInfo
- Publication number
- CN112734483A CN112734483A CN202110040101.1A CN202110040101A CN112734483A CN 112734483 A CN112734483 A CN 112734483A CN 202110040101 A CN202110040101 A CN 202110040101A CN 112734483 A CN112734483 A CN 112734483A
- Authority
- CN
- China
- Prior art keywords
- information
- activity
- coupon
- module
- management unit
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 230000000694 effects Effects 0.000 claims abstract description 205
- 238000000034 method Methods 0.000 claims abstract description 18
- 230000008569 process Effects 0.000 claims abstract description 14
- 238000012545 processing Methods 0.000 claims description 19
- 238000012217 deletion Methods 0.000 claims description 9
- 230000037430 deletion Effects 0.000 claims description 9
- 238000004364 calculation method Methods 0.000 claims description 3
- 230000001186 cumulative effect Effects 0.000 claims description 3
- 238000007726 management method Methods 0.000 description 75
- 230000000875 corresponding effect Effects 0.000 description 19
- 238000010586 diagram Methods 0.000 description 5
- 238000004458 analytical method Methods 0.000 description 4
- 238000006243 chemical reaction Methods 0.000 description 4
- 230000006399 behavior Effects 0.000 description 3
- 206010063385 Intellectualisation Diseases 0.000 description 2
- 230000008901 benefit Effects 0.000 description 2
- 230000007246 mechanism Effects 0.000 description 2
- 238000009825 accumulation Methods 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000002860 competitive effect Effects 0.000 description 1
- 230000001276 controlling effect Effects 0.000 description 1
- 238000005336 cracking Methods 0.000 description 1
- 238000007405 data analysis Methods 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 230000018109 developmental process Effects 0.000 description 1
- 238000011156 evaluation Methods 0.000 description 1
- 230000003993 interaction Effects 0.000 description 1
- 230000002452 interceptive effect Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 230000001737 promoting effect Effects 0.000 description 1
- 230000011218 segmentation Effects 0.000 description 1
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Engineering & Computer Science (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides an intelligent marketing management system, which comprises: the coupon management unit is used for managing all coupon information in the marketing campaign; the system comprises an invitation gift management unit, a marketing activity management unit and a marketing activity management unit, wherein the invitation gift management unit is used for managing the whole process of the invitation gift activity in the marketing activity; the buying-presenting activity management unit is used for managing the whole flow of all buying-presenting activities in the marketing activities; the grouping activity management unit is used for managing the whole process of all grouping activities in the marketing activities; the storage unit is used for storing various information of the coupon management unit, the gift invitation management unit, the gift buying activity management unit and the grouping activity management unit; the information identification unit is used for classifying various information stored in the storage unit and marking the information as corresponding unit marks; and the information distribution unit distributes various information to corresponding units according to different unit marks. The intelligent and automatic marketing campaign management is realized.
Description
Technical Field
The invention relates to the technical field of data analysis, in particular to an intelligent marketing management system.
Background
In the marketing of modern society, due to diversification of data in the information age, a marketing mode in an artificial management mode is limited, for example, equipment resources cannot be reasonably utilized, and a manager cannot grasp various dynamic data in real time. Moreover, the existing marketing system can collect user information, but lacks analysis and segmentation of user groups; the automatic marketing tool is lacked, and the working efficiency is low; lack of management, tracking, and evaluation of activity plans; the effective information interaction and management of three parties, namely a user, an employee and a manager, are lacked.
In addition, the traditional marketing system has a single data acquisition mode, the analysis depth of the data is not enough, and the display of the analysis result is not detailed. Moreover, transaction information, user information, orders and the like are manually input, and the manual input mode cannot cover various channels and marketing performances of marketing information, and cannot count conditions of customers in stores, service conditions of products by the customers and the like, so that information loss is caused, and marketing means and market promotion are influenced. In addition, manual input requires a lot of manpower and time, is time-consuming and labor-consuming, is inefficient, is unable to accurately collect and process various information, and gives timely feedback.
Moreover, the traditional marketing system only monitors and counts the marketing data of the products, simplifies the judging mode and the processing mode, and is difficult to combine the products with the sales condition according to the preference and the tendency of the user. Often, one order only has one commodity association, and whether the preference and the commodity setting of a client are reasonable or not is not known, for example, timely and accurate pushing service for the client cannot be realized, so that the development of a large batch of marketing activities is limited, and the service expansion is limited. At present, a marketing method aiming at interactive behaviors of a user, an employee and a manager does not exist in a marketing system.
Moreover, the traditional marketing system cannot stop pushing inferior marketing products in time, and the pushing is too frequent, so that the users have conflict psychology and the use of the products is influenced; the user cannot pause receiving the marketing product push according to actual needs.
Disclosure of Invention
In order to overcome the above problems, the present invention aims to provide an intelligent marketing system capable of effectively processing and updating various activities in a marketing campaign in real time.
In order to achieve the above object, the present invention provides an intelligent marketing management system, comprising:
the coupon management unit is used for managing all coupon information in the marketing campaign;
the system comprises an invitation gift management unit, a marketing activity management unit and a marketing activity management unit, wherein the invitation gift management unit is used for managing the whole process of the invitation gift activity in the marketing activity;
the buying-presenting activity management unit is used for managing the whole flow of all buying-presenting activities in the marketing activities;
the grouping activity management unit is used for managing the whole process of all grouping activities in the marketing activities;
the storage unit is used for storing various information of the coupon management unit, the gift invitation management unit, the gift buying activity management unit and the grouping activity management unit;
the information identification unit is used for classifying various information stored in the storage unit and marking the information as corresponding unit marks;
and the information distribution unit distributes various information to corresponding units according to different unit marks.
In some embodiments, the coupon management unit specifically includes:
the coupon information module records basic information of the coupons;
the coupon information display module is used for displaying the basic information of the coupon recorded in the coupon information module;
the receiving recording module is used for recording the receiving information of the coupons and sending the receiving information of the coupons to the coupon information display module for displaying;
the usage recording module records the coupon usage information and sends the coupon usage information to the coupon information display module for display;
and the special coupon information module records the special coupon information of the coupon and sends the special coupon information of the coupon to the coupon information display module.
In some embodiments, the coupon basic information recorded in the coupon information module includes: the nickname, the validity period, the remaining stock, the pickup information, the use information, the deletion information and the newly added discount information of the discount coupon; the coupon getting information recorded in the getting recording module comprises: customer information, coupon name, pickup time, and usage status; the coupon use information recorded in the use recording module comprises: customer information, coupon name, order number, age; in the special discount information module, the recorded special discount information of the discount coupon comprises discount information and full discount information.
In some embodiments, the coupon management unit further includes a coupon addition subunit, and the coupon addition subunit includes: the selection module selects the corresponding coupon according to the basic information of the coupon in the coupon information module; sending the selected basic information of the coupons to a receiving recording module;
and the receiving recording module is used for receiving the information sent by the selection module, recording the coupon receiving information and sending the coupon receiving information to the coupon information display module.
In some embodiments, the invitation gift management unit comprises:
the rule setting module is used for setting rules of the invitation activity and displaying the rules to the activity rule display module;
the reward setting module is used for managing a reward process of the invitation activity;
the reward account-arriving notification module is used for sending an information reward recording module after the inviter receives the reward account-arriving;
the reward recording module is used for recording the information of the inviter obtaining the reward and the reward content;
the activity rule display module is used for displaying activity rules and reward information;
the invitation information display module is used for displaying an invitation poster picture;
the data recording module is used for recording the information of the inviter and the information of the invitee who participates in the invitation; automatically recording activity data of inviting gift activities;
the data processing module is used for analyzing activity data of the invited gift activities;
the data export module exports the participating users and information for attending the inviting gift activity;
the data classification module is used for analyzing the participating users who participate in the invitation gift activity and distinguishing new users from old users; and stores the user information under the new user category.
In some embodiments, the activity data comprises: the number of browsing people, the number of participating sharing people, the number of clicking sharing links to buy new customers and the number of buying new customers; the information of the inviter comprises the name of the client, codes, participation time, the number of successful inviters and the number of activity reward awards; the user information of the new user comprises: customer name, customer code, time of first access, time of first purchase, campaign award earned.
In some embodiments, the gift-offering-activity management unit comprises:
the information display module is used for displaying the activity information and the activity rule of the bought present activity;
the information acquisition module is used for acquiring the purchase information and the basic information of the customer;
and the gift distribution module marks the corresponding gift in the basic information of the corresponding customer according to the purchase information and the activity rule of the acquisition module.
In some embodiments, the piecemeal activity management unit comprises:
the data display module is used for displaying the activity information and the activity rule of the grouping activity;
the data acquisition module is used for acquiring basic information of a client participating in the grouping activity and buying and selling information of the grouping activity;
and the data processing module is used for calculating and processing the basic information and the purchase and sale information of the customer and outputting an index map.
In some embodiments, the activity information comprises: activity name, activity time, activity status, number of participants; the data acquisition module comprises sales, order number and deletion function; the calculation processing performed by the data processing module comprises a trend graph of key indexes. The key indexes include: number of participating customers, number of new customers, number of order payments, cumulative payment amount, average amount per order.
In some embodiments, the grouping activity management unit further comprises a data deletion module for deleting information that is not needed in the data presentation module.
The intelligent marketing management system utilizes the coupon management unit to manage all coupon information in marketing activities; managing the whole flow of the gift inviting activities in the marketing activities by utilizing the gift inviting management unit; managing the whole flow of all the gift buying activities in the marketing activities by using the gift buying activity management unit; managing the whole process of all the grouping activities in the marketing activities by utilizing the grouping activity management unit; storing various information of the coupon management unit, the invitation gift management unit, the buying gift activity management unit and the grouping event management unit by using the storage unit; classifying various kinds of information stored in the storage unit by using an information identification unit, and marking the information as corresponding unit marks; the information distribution unit distributes various information to corresponding units according to different unit marks. Therefore, the real-time processing and classification of activity data of various activities in the marketing activity are realized, the intellectualization and automation of marketing activity management are realized, the cost is saved, and the marketing activity management efficiency is improved.
Drawings
FIG. 1 is a block diagram of a smart marketing campaign in accordance with one embodiment of the present invention
FIG. 2 is a block diagram of a coupon management unit according to an embodiment of the present invention
FIG. 3 is a block diagram of an invitation gift management unit according to an embodiment of the invention
FIG. 4 is a block diagram of a gift buying activity management unit according to one embodiment of the present invention
FIG. 5 is a block diagram of a grouping activity management unit according to an embodiment of the present invention
Detailed Description
In order to make the disclosure of the present invention more comprehensible, the present invention is further described with reference to the following embodiments. The invention is of course not limited to this particular embodiment, and general alternatives known to those skilled in the art are also covered by the scope of the invention.
The present invention will be described in detail with reference to the accompanying drawings 1 to 5 and specific embodiments. It is to be noted that the drawings are not to precise scale and are not intended to limit the scope of the invention.
Referring to fig. 1, an intelligent marketing management system of the present embodiment includes:
the coupon management unit is used for managing all coupon information in the marketing campaign;
the system comprises an invitation gift management unit, a marketing activity management unit and a marketing activity management unit, wherein the invitation gift management unit is used for managing the whole process of the invitation gift activity in the marketing activity;
the buying-presenting activity management unit is used for managing the whole flow of all buying-presenting activities in the marketing activities;
the grouping activity management unit is used for managing the whole process of all grouping activities in the marketing activities;
the storage unit is used for storing various information of the coupon management unit, the gift invitation management unit, the gift buying activity management unit and the grouping activity management unit;
the information identification unit is used for classifying various information stored in the storage unit and marking the information as corresponding unit marks;
and the information distribution unit distributes various information to corresponding units according to different unit marks.
Specifically, referring to fig. 2, the coupon management unit specifically includes:
the coupon information module records basic information of the coupons;
the coupon information display module is used for displaying the basic information of the coupon recorded in the coupon information module;
the receiving recording module is used for recording the receiving information of the coupons and sending the receiving information of the coupons to the coupon information display module for displaying;
the usage recording module records the coupon usage information and sends the coupon usage information to the coupon information display module for display;
and the special coupon information module records the special coupon information of the coupon and sends the special coupon information of the coupon to the coupon information display module.
Here, the coupon basic information recorded in the coupon information module includes: the nickname, the validity period, the remaining stock, the pickup information, the use information, the deletion information and the newly added discount information of the discount coupon; the coupon getting information recorded in the getting recording module comprises: customer information, coupon name, pickup time, and usage status; the coupon use information recorded in the use recording module comprises: customer information, coupon name, order number, age; in the special discount information module, the recorded special discount information of the discount coupon comprises discount information and full discount information.
The coupon management unit further comprises a coupon adding module, and the coupon adding module comprises:
the selection module is used for selecting the corresponding coupon according to the coupon information in the coupon information module; sending the selected coupon information to a reception recording module;
and the receiving recording module is used for receiving the information sent by the selection module, recording the coupon receiving information and sending the coupon receiving information to the coupon information display module.
Specifically, referring to fig. 3, the gift invitation management unit includes:
the rule setting module is used for setting rules of the invitation activity and displaying the rules to the activity rule display module;
the reward setting module is used for managing a reward process of the invitation activity;
the reward account-arriving notification module is used for sending an information reward recording module after the inviter receives the reward account-arriving;
the reward recording module is used for recording the information of the inviter obtaining the reward and the reward content;
the activity rule display module is used for displaying activity rules and reward information;
the invitation information display module is used for displaying an invitation poster picture;
the data recording module is used for recording the information of the inviter and the information of the invitee who participates in the invitation; automatically recording activity data of inviting gift activities; (ii) a
The data processing module is used for analyzing activity data of the invited gift activities;
the data export module exports the participating users and information for attending the inviting gift activity;
the data classification module is used for analyzing the participating users who participate in the invitation gift activity and distinguishing new users from old users; and stores the user information under the new user category. Wherein the activity data comprises: the number of browsing people, the number of participating sharing people, the number of clicking sharing links to buy new customers and the number of buying new customers; the information of the inviter comprises the name of the client, codes, participation time, the number of successful inviters and the number of activity reward awards; the user information of the new user comprises: customer name, customer code, time of first access, time of first purchase, campaign award earned.
Specifically, referring to fig. 4, the gift-buying activity management unit includes:
the information display module is used for displaying the activity information and the activity rule of the bought present activity;
the information acquisition module is used for acquiring the purchase information and the basic information of the customer;
and the gift distribution module marks the corresponding gift in the basic information of the corresponding customer according to the purchase information and the activity rule of the acquisition module.
Specifically, referring to fig. 5, the grouping activity management unit includes:
the data display module is used for displaying the activity information and the activity rule of the grouping activity;
the data acquisition module is used for acquiring basic information of a client participating in the grouping activity and buying and selling information of the grouping activity;
and the data processing module is used for calculating and processing the basic information and the purchase and sale information of the customer and outputting an index map. Here, the activity information includes: activity name, activity time, activity status, number of participants; the data acquisition module comprises sales, order number and deletion function; the calculation processing performed by the data processing module includes a trend graph of the key indicators. The key indexes include: number of participating customers, number of new customers, number of order payments, cumulative payment amount, average amount per order.
In addition, the grouping activity management unit also comprises a data deleting module which is used for deleting the information which is not needed in the data display module.
For example, coupons, used to manage all coupons in a marketing campaign, include coupon management, pickup records, usage records, coupon types are full and discounted.
And the invitation gift is used for managing the invitation gift in the marketing activity. The invitation ceremony is a marketing activity which stimulates the sharer to finish sharing behavior and the sharee to finish purchase conversion by giving rewards to activities corresponding to the sharee and the sharee. The invitation mechanism is a user-increased sharer, the user acceptance and participation are high, and the invitation mechanism is a frequently-used method for promoting new business for e-commerce operation. And the activity data (the number of browsing people, the number of sharing people, the number of connecting people clicking the sharing, the number of new customers clicking the sharing link and the number of purchasing new customers) are displayed and checked according to time through the data overview and the line graph. While supporting the viewing and exporting of participating users (customer name, customer code, time of participation, number of successful invitations, campaign rewards, number of rewards), new user information (customer name, customer code, time of first access, time of first purchase, campaign rewards).
And buying the gifting activities for managing and marketing all the gifting activities. The gift buying activity stimulates the consumers to buy and share the commodities by giving the consumers some commodities and some commodities as gift.
And the method supports displaying the activity specific information through a list, including activity name, activity time, activity state, editing/popularizing/deleting.
Newly-added gift buying activity flow: (marketing-buying gift activity) -newly adding a gift buying activity-filling basic information-filling activity rules-completing.
Basic information: activity name, activity time, sharing description, sharing picture.
And (4) activity rules: scope of activity (specified merchandise participation), preferential content (e.g., single order 100 gift)
And the grouping activities are used for managing and marketing all the grouping activities. The grouping activity further gives priority to commodity price by developing grouping activity rules for certain commodities, and the power-assisted merchant improves the enthusiasm of old users, absorbs new users, effectively guides brand flow and realizes sale amount cracking type growth.
The grouping activities include common grouping (after users leave a single group, friends are invited to group together to increase purchase with preferential benefits, and the conversion of shops is promoted), and old and new grouping (after new and old users leave a single group, only new users participate in the group, and new guests are quickly obtained).
And the support shows the activity specific information through a list, wherein the activity specific information comprises activity names, activity time, activity states, participation numbers, sales volumes, order numbers and deletion.
The support display activity data comprises a data overview, and key index trends comprising the number of participating customers, the number of new customers, the single number of payments, the accumulated payment amount and the average amount per unit are displayed through a line graph.
In summary, the intelligent marketing management system provides coupons in two core forms of coupon delivery, including automatic and manual delivery. The method comprises the steps of automatically issuing set rules based on a business system, triggering corresponding rules to users through specific accumulation to obtain coupons, forming user figures based on analysis of user behaviors, and adopting different marketing modes for users with different figures. Coupon campaigns are an alternative way of implementing precision marketing. The manual issuing can more effectively help users within a certain range to issue preferential measures, is simple and flexible according to the actual ticket issuing requirements of operators, and can carry out bottom-pocket compensation sending when faults of other issuing forms are effectively compensated.
The intelligent marketing management system provides the gift buying activities, and corresponding gifts are issued by setting gift threshold rules and taking user reach as nodes. The competitiveness of the main commodity is effectively improved, more people are attracted to browse the main commodity and buy the main commodity, the good feeling of the brand is improved, and brand loyalty is built. When the user browses the commodities, the user can be reminded of the competitive advantage of the main commodities through the gift related identification; in the shopping flow, the order of the user can be promoted to be fulfilled by emphasizing the gift and the price of the gift.
The intelligent marketing management system provides an invitation gift, and the user shares the invitation code and the sharing link to more invisible and potential users to split new users so as to obtain the corresponding gift to complete the service closed loop. The invitation codes effectively support the propagation of a specific channel, and the high-potential users are obtained in a safe and high-quality mode by controlling the number of the invitation codes. The sharing link is more convenient and faster, the social relation chain is fully utilized, and the sharing link is widely spread through social product channels such as WeChat and the like to obtain more diversified users and related data information.
The intelligent marketing management system provides group-piecing activities, clearly and effectively supports marketing activities of enterprise operation managers for selling commodities at preferential price on the condition of the group number of people in appointed time aiming at specific commodities. The enterprise operation manager can set the information of the movable commodities, the grouping price, the activity timeliness, the grouping number, the limited purchasing of the movable commodities and the like at the background. By encouraging buyers to launch the piecing together, the friends are invited to buy high-quality commodities at the piecing together price, and meanwhile, a better propagation effect is brought to the stores, so that a novelty-pulling effect is achieved.
Therefore, the intelligent marketing management system of the invention utilizes the coupon management unit to manage all coupon information in the marketing campaign; managing the whole flow of the gift inviting activities in the marketing activities by utilizing the gift inviting management unit; managing the whole flow of all the gift buying activities in the marketing activities by using the gift buying activity management unit; managing the whole process of all the grouping activities in the marketing activities by utilizing the grouping activity management unit; storing various information of the coupon management unit, the invitation gift management unit, the buying gift activity management unit and the grouping event management unit by using the storage unit; classifying various kinds of information stored in the storage unit by using an information identification unit, and marking the information as corresponding unit marks; the information distribution unit distributes various information to corresponding units according to different unit marks. Therefore, the real-time processing and classification of activity data of various activities in the marketing activity are realized, the intellectualization and automation of marketing activity management are realized, the cost is saved, and the marketing activity management efficiency is improved.
Furthermore, the intelligent marketing management system is planned for enterprise operation managers on the market, and through the establishment and the release of a series of marketing activities, including coupons, gift buying activities, gifts and grouping activities, the intelligent marketing management system effectively helps merchants pull new customers, promotes old customers to be active, correspondingly increases commodity income, conveniently promotes brand awareness, and is more beneficial to the enterprise operation managers to better understand the successful quantifiable target of the activity product by using core data indexes of corresponding activities, including the number of participators, the number of conversion persons, the sales volume and the like.
In addition, the intelligent marketing management system integrates the online multi-element marketing mode very effectively, and clear effectual attraction consumer purchases in the shopping mall and places an order, promotes brand side commodity sales volume, and more effective pulling-up, drainage, conversion can also pass the core value of a brand, and then promotes the influence of brand.
Although the present invention has been described with reference to preferred embodiments, which are illustrated for the purpose of illustration only and not for the purpose of limitation, it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention as defined in the appended claims.
Claims (10)
1. An intelligent marketing management system, comprising:
the coupon management unit is used for managing all coupon information in the marketing campaign;
the system comprises an invitation gift management unit, a marketing activity management unit and a marketing activity management unit, wherein the invitation gift management unit is used for managing the whole process of the invitation gift activity in the marketing activity;
the buying-presenting activity management unit is used for managing the whole flow of all buying-presenting activities in the marketing activities;
the grouping activity management unit is used for managing the whole process of all grouping activities in the marketing activities;
the storage unit is used for storing various information of the coupon management unit, the gift invitation management unit, the gift buying activity management unit and the grouping activity management unit;
the information identification unit is used for classifying various information stored in the storage unit and marking the information as corresponding unit marks;
and the information distribution unit distributes various information to corresponding units according to different unit marks.
2. The intelligent marketing management system of claim 1, wherein the coupon management unit specifically comprises:
the coupon information module records basic information of the coupons;
the coupon information display module is used for displaying the basic information of the coupon recorded in the coupon information module;
the receiving recording module is used for recording the receiving information of the coupons and sending the receiving information of the coupons to the coupon information display module for displaying;
the usage recording module records the coupon usage information and sends the coupon usage information to the coupon information display module for display;
and the special coupon information module records the special coupon information of the coupon and sends the special coupon information of the coupon to the coupon information display module.
3. The smart marketing management system of claim 2, wherein the coupon basic information recorded in the coupon information module includes: the nickname, the validity period, the remaining stock, the pickup information, the use information, the deletion information and the newly added discount information of the discount coupon; the coupon getting information recorded in the getting recording module comprises: customer information, coupon name, pickup time, and usage status; the coupon use information recorded in the use recording module comprises: customer information, coupon name, order number, age; in the special discount information module, the recorded special discount information of the discount coupon comprises discount information and full discount information.
4. The intelligent marketing management system of claim 2, wherein the coupon management unit further comprises a coupon addition subunit, the coupon addition subunit comprising: the selection module selects the corresponding coupon according to the basic information of the coupon in the coupon information module; sending the selected basic information of the coupons to a receiving recording module;
and the receiving recording module is used for receiving the information sent by the selection module, recording the coupon receiving information and sending the coupon receiving information to the coupon information display module.
5. The intelligent marketing management system of claim 1, wherein the invitation gift management unit comprises:
the rule setting module is used for setting rules of the invitation activity and displaying the rules to the activity rule display module;
the reward setting module is used for managing a reward process of the invitation activity;
the reward account-arriving notification module is used for sending an information reward recording module after the inviter receives the reward account-arriving;
the reward recording module is used for recording the information of the inviter obtaining the reward and the reward content;
the activity rule display module is used for displaying activity rules and reward information;
the invitation information display module is used for displaying an invitation poster picture;
the data recording module is used for recording the information of the inviter and the information of the invitee who participates in the invitation; automatically recording activity data of inviting gift activities;
the data processing module is used for analyzing activity data of the invited gift activities;
the data export module exports the participating users and information for attending the inviting gift activity;
the data classification module is used for analyzing the participating users who participate in the invitation gift activity and distinguishing new users from old users; and stores the user information under the new user category.
6. The intelligent marketing management system of claim 5, wherein the campaign data comprises: the number of browsing people, the number of participating sharing people, the number of clicking sharing links to buy new customers and the number of buying new customers; the information of the inviter comprises the name of the client, codes, participation time, the number of successful inviters and the number of activity reward awards; the user information of the new user comprises: customer name, customer code, time of first access, time of first purchase, campaign award earned.
7. The intelligent marketing management system of claim 1, wherein the gifting campaign management unit comprises:
the information display module is used for displaying the activity information and the activity rule of the bought present activity;
the information acquisition module is used for acquiring the purchase information and the basic information of the customer;
and the gift distribution module marks the corresponding gift in the basic information of the corresponding customer according to the purchase information and the activity rule of the acquisition module.
8. The intelligent marketing management system of claim 1, wherein the piecemeal activity management unit comprises:
the data display module is used for displaying the activity information and the activity rule of the grouping activity;
the data acquisition module is used for acquiring basic information of a client participating in the grouping activity and buying and selling information of the grouping activity;
and the data processing module is used for calculating and processing the basic information and the purchase and sale information of the customer and outputting an index map.
9. The intelligent marketing management system of claim 8, wherein the campaign information comprises: activity name, activity time, activity status, number of participants; the data acquisition module comprises sales, order number and deletion function; the calculation processing performed by the data processing module comprises a trend graph of key indexes. The key indexes include: number of participating customers, number of new customers, number of order payments, cumulative payment amount, average amount per order.
10. The intelligent marketing management system of claim 8, wherein the piecemeal activity management unit further comprises a data deletion module for deleting information not required in the data presentation module.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110040101.1A CN112734483A (en) | 2021-01-13 | 2021-01-13 | Intelligent marketing management system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110040101.1A CN112734483A (en) | 2021-01-13 | 2021-01-13 | Intelligent marketing management system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN112734483A true CN112734483A (en) | 2021-04-30 |
Family
ID=75592793
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202110040101.1A Pending CN112734483A (en) | 2021-01-13 | 2021-01-13 | Intelligent marketing management system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN112734483A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113269628A (en) * | 2021-06-24 | 2021-08-17 | 沈阳樱慈电器销售有限公司 | Mode for financial institution to acquire and stabilize high-quality customers |
| CN113592404A (en) * | 2021-08-02 | 2021-11-02 | 北京京东振世信息技术有限公司 | Interaction method and device in express service platform |
| CN113628001A (en) * | 2021-07-01 | 2021-11-09 | 广州云徙科技有限公司 | Multi-service promotion method, system, equipment and medium |
| CN113706206A (en) * | 2021-08-31 | 2021-11-26 | 上海哔哩哔哩科技有限公司 | Information processing method and system |
| CN114708014A (en) * | 2022-03-22 | 2022-07-05 | 拉扎斯网络科技（上海）有限公司 | Ticket distribution method and device, storage medium and server |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105678554A (en) * | 2015-12-30 | 2016-06-15 | 厦门速卖通网络科技有限公司 | Setting method based on mobile Internet business mode |
| CN107895304A (en) * | 2017-11-15 | 2018-04-10 | 国泰企发（北京）科技有限公司 | A kind of shopping center management system |
| CN110415089A (en) * | 2019-08-06 | 2019-11-05 | 上海阿米特数据系统有限公司 | A kind of social activity channel electric business platform and its implementation |
| CN111105256A (en) * | 2018-10-29 | 2020-05-05 | 中国移动通信集团重庆有限公司 | Marketing activity effect analysis method, device, equipment and medium |
| CN111489181A (en) * | 2019-01-25 | 2020-08-04 | 彭兴勇 | Novel E-commerce platform marketing business model and management system |
-
2021
- 2021-01-13 CN CN202110040101.1A patent/CN112734483A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105678554A (en) * | 2015-12-30 | 2016-06-15 | 厦门速卖通网络科技有限公司 | Setting method based on mobile Internet business mode |
| CN107895304A (en) * | 2017-11-15 | 2018-04-10 | 国泰企发（北京）科技有限公司 | A kind of shopping center management system |
| CN111105256A (en) * | 2018-10-29 | 2020-05-05 | 中国移动通信集团重庆有限公司 | Marketing activity effect analysis method, device, equipment and medium |
| CN111489181A (en) * | 2019-01-25 | 2020-08-04 | 彭兴勇 | Novel E-commerce platform marketing business model and management system |
| CN110415089A (en) * | 2019-08-06 | 2019-11-05 | 上海阿米特数据系统有限公司 | A kind of social activity channel electric business platform and its implementation |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113269628A (en) * | 2021-06-24 | 2021-08-17 | 沈阳樱慈电器销售有限公司 | Mode for financial institution to acquire and stabilize high-quality customers |
| CN113628001A (en) * | 2021-07-01 | 2021-11-09 | 广州云徙科技有限公司 | Multi-service promotion method, system, equipment and medium |
| CN113592404A (en) * | 2021-08-02 | 2021-11-02 | 北京京东振世信息技术有限公司 | Interaction method and device in express service platform |
| CN113706206A (en) * | 2021-08-31 | 2021-11-26 | 上海哔哩哔哩科技有限公司 | Information processing method and system |
| CN114708014A (en) * | 2022-03-22 | 2022-07-05 | 拉扎斯网络科技（上海）有限公司 | Ticket distribution method and device, storage medium and server |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN112734483A (en) | Intelligent marketing management system | |
| KR101194531B1 (en) | Goods selling system and the method of goods selling system for cash rewarding by lottary based on qr cord | |
| US20160162917A1 (en) | System and method for evaluating and increasing customer engagement | |
| RU2343542C2 (en) | System and method for acquisition, storage and processing of loyalty program data | |
| CN110910161A (en) | Intelligent sales management system for drinks and beverages | |
| JP2014514681A (en) | Pricing system for electronic commerce products using the Internet | |
| CA2272061A1 (en) | Merchandizing system | |
| CN111784432A (en) | Electronic commerce platform based on internet and business model thereof | |
| CN107578301A (en) | PC+ promotes point servant's mall system and its a method | |
| CN108537607B (en) | Cross-merchant consumption scoring system | |
| CN110889736A (en) | Intelligent wine and beverage selling system | |
| JP2000113327A (en) | Point card system | |
| JP2003050942A (en) | System and method for providing coupon | |
| JP5357092B2 (en) | Sales promotion system, corporate point management server, and corporate point management program | |
| Simon et al. | Price Management for Retailers | |
| Little | Information technology in marketing | |
| Mantrala et al. | Marketing optimization methods | |
| CN112749947A (en) | Shopping guide distribution intelligent system | |
| CA2919047A1 (en) | Integrated platform of loyalty programs | |
| CN111489181A (en) | Novel E-commerce platform marketing business model and management system | |
| Ntale | Effect of marketing channels on the sales performance of Monitor publications limited, Uganda | |
| Arif | The Impact of the Marketing Mix on Online Business: A Study in Sylhet City | |
| JP6681088B2 (en) | Coupon distribution mediation system and coupon distribution mediation device for cashing bartering through coupons | |
| Neussner | Management and Measuring Customer Loyalty in Digital Marketplace—Analysis of KPIs and Influence Factors in CLTV | |
| Suryahadi et al. | The Role of Adaptive Sales in Increasing the Performance ff Jimshoney Product Sales Personnel in East Java |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20210430 |