CN104735616A - Method and system for sending information on basis of geographic position - Google Patents
Method and system for sending information on basis of geographic position Download PDFInfo
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- CN104735616A CN104735616A CN201510079784.6A CN201510079784A CN104735616A CN 104735616 A CN104735616 A CN 104735616A CN 201510079784 A CN201510079784 A CN 201510079784A CN 104735616 A CN104735616 A CN 104735616A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0204—Market segmentation
- G06Q30/0205—Location or geographical consideration
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Abstract
The invention provides a method and system for sending information on the basis of the geographic position. The method includes the steps of obtaining latitude and longitude information of a terminal, finding a geographic block number corresponding to the latitude and longitude information, finding the preset throwing strategy corresponding to the geographic block number, and sending the corresponding information to the terminal according to the throwing strategy. According to the method and system for sending information on the basis of the geographic position, the information can be sent according to the geographic position of the client terminal, different crowds can be more easily distinguished, the method and the system serve advertisers, and therefore the information sending effect is enhanced, and requirements of different service providers and operators are met.
Description
Technical field
The invention belongs to communication technical field, particularly relate to a kind of method and system carrying out information transmission based on geographical position.
Background technology
Directed input is the accurate input mode in information sending strategy, can throw in different advertisements, when target group meets the alignment features of specifying, just show this advertisement to different target groups.Wherein, described alignment features, can be the behavioral data of user, or meet certain determinant attributes, such as can position according to the date, position according to the time, etc.
Advertisement fixing is to input, owing to being carry out information transmission for specific crowd under certain qualifications, targeted stronger, in the effect that information sends, is better than traditional information sender formula.If set out better advertisement fixing to input mode, the demand of advertiser and operator will be better met.Therefore, set out different types of advertisement fixing to put-on method, become the problem that technical staff needs to consider.
Summary of the invention
Technical problem to be solved by this invention is to provide a kind of method and system carrying out information transmission based on geographical position, and the information that strengthens sends effect, meets the demand of different service providers and operator.
In order to solve the problems of the technologies described above, the invention provides a kind of method of carrying out information transmission based on geographical position, comprising:
Obtain the latitude and longitude information of terminal;
Find the geographic region block number that described latitude and longitude information is corresponding;
Search the preset input strategy corresponding with described geographic region block number, according to described input strategy, corresponding information is sent to described terminal.
In order to solve the problems of the technologies described above, present invention also offers a kind of system of carrying out information transmission based on geographical position, comprising:
Acquisition module, for obtaining the latitude and longitude information of terminal;
Search module, for finding geographic region block number corresponding to described latitude and longitude information;
Putting module, for searching the preset input strategy corresponding with described geographic region block number, sends to described terminal by corresponding information.
The method and system carrying out information transmission based on geographical position provided by the invention, can realize carrying out information transmission according to the geographical position of client terminal, so more easily distinguish different crowds, serve brand advertising master, thus the information of enhancing sends effect, meets the demand of different service providers and operator.
Accompanying drawing explanation
Fig. 1 is the method flow diagram carrying out information transmission in the embodiment of the present invention based on geographical position.
Fig. 2 is the system configuration schematic diagram carrying out information transmission in the embodiment of the present invention based on geographical position.
Fig. 3 is the method flow diagram carrying out information transmission in application example of the present invention based on geographical position.
Fig. 4 is the system configuration schematic diagram carrying out information transmission in application example of the present invention based on geographical position.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of all.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Main thought of the present invention carries out information transmission based on the geographical position of user terminal, a kind of mode is that the information can carrying out compartmentalization according to the granularity in province and city sends specifically, a lot of advertiser needs thinner granularity to carry out region input control, such as to a commercial circle or a community, also Development area feature obvious medium and small advertiser can be considered future, such as some hotel, markets etc.
With reference to shown in Fig. 1, for carrying out the method flow diagram of information transmission in the embodiment of the present invention based on geographical position.Said method comprising the steps of:
101, obtain the latitude and longitude information of terminal;
In a preferred embodiment of the invention, the APP (Application, application program) of mobile phone terminal can upload the longitude and latitude of oneself automatically.
102, find the geographic region block number that described latitude and longitude information is corresponding;
Can return to server after the APP of mobile phone terminal collects longitude and latitude, if by when expressly employing http agreement returns, just can resolve by serviced applicator platform, server can download statistics every day once all UID (User Identification, user ID) longitude and latitude data, and result is upgraded in iCache (buffer memory), the geographic region block number that UID and described UID belongs to is mapped and preserves.As a kind of embodiment of the present invention, can arrange and throw in region tree menu, and the block lists numbering that the geographical block of each input is corresponding.Each input region refers to the geographic range that advertisement will be thrown in, such as Dongzhimen, the Asian Games Village etc.; Describing and throwing in region is not pass through longitude and latitude, but geographic region block number, system can be divided into different blockages each city by longitude and latitude, the long 500M of each square, wide 500M, and have unique number, throwing in region is exactly be described by a series of such geographic region block number.In early stage, this configuration can adopt configuration file to realize, and is configured by technical staff.
103, search the preset input strategy corresponding with described geographic region block number, according to described input strategy, corresponding information is sent to described terminal.
Input strategy preset described in step 103 is pre-set by operation personnel, the geographical block that such as each advertisement will be thrown in.Then inverted index is set up according to geographical block.Such as commercial circle, Dongzhimen is a geographical block, and the information that the preset terminal to being in this geographical block all carries out neighbouring food and drink sends, or sends for the information that the terminal of this geographical block all carries out commercial regular bus customization; Then when a mobile terminal enters into this geographical block, automatically can report the latitude and longitude information of oneself, the advertisement of the respective type preset by operation personnel can be received afterwards.
104, information is sent result and geographic region block number information is recorded in daily record.Operation personnel can check the input situation of each advertisement by daily record, and the input situation in each region.
With reference to shown in Fig. 2, for carrying out the system configuration schematic diagram of information transmission in embodiments of the invention based on geographical position, described system comprises:
Acquisition module 201, for obtaining the latitude and longitude information of terminal;
Search module 202, for finding geographic region block number corresponding to described latitude and longitude information;
Putting module 203, for searching the preset input strategy corresponding with described geographic region block number, sends to described terminal by corresponding information.
In a preferred embodiment of the invention, described acquisition module, for automatically uploading to the latitude and longitude information of service end after the APP acquisition latitude and longitude information of receiving terminal.
In another preferred embodiment of the present invention, described system also comprises: logging modle 204, for information being sent result and geographic region block number information is recorded in daily record.Operation personnel can check the input situation of each advertisement by daily record, and the input situation in each region.
In another preferred embodiment of the present invention, described system also comprises: memory module 205, preserves the latitude and longitude information of all terminals for service end timing, is mapped by the geographic region block number of the latitude and longitude information of terminal and described terminal attaching and preserves.
With reference to shown in Fig. 3, for carrying out the method flow diagram of information transmission in application example of the present invention based on geographical position.In this application example, described method comprises:
Step 301, geographical location information acquisition module uploads geographical location information to cache module;
Step 302, geographical location information is converted to block information and stores by cache module;
Step 303, the module that places an order sends the request of configuration advertisement putting block to putting module;
Step 304, putting module sends the request of inquiring user geographical location information to cache module;
Step 305, if found, returns user's geographic region block message to putting module, performs step 308;
Step 306, if do not found, then cache module again arrives geographical location information acquisition module and inquires about;
Step 307, geographical location information acquisition module finds, and returns geographical location information to cache module, performs step 302;
Step 308, transaction platform sends ad-request to putting module;
Step 309, putting module throws in advertisement to transaction platform.
With reference to shown in Fig. 4, for carrying out the system configuration schematic diagram of information transmission in application example of the present invention based on geographical position.In this application example, described system is advertisement scheduling system, and for carrying out information interaction with advertisement transaction platform 405, described advertisement scheduling system comprises:
User's geographical location information acquisition module 401, for obtaining the geographical location information of user;
User's geographical location information cache module 402, stores for geographical location information being converted to block information;
Advertisement places an order module 403, for sending the request of configuration advertisement putting block to advertisement putting module 404;
Advertisement putting module 404, for sending the request of inquiring user geographical location information to user's geographical location information cache module 402; And for after the ad-request receiving advertisement transaction platform 405 transmission, throw in advertisement to advertisement transaction platform 405 according to advertisement putting block.
The present invention is by geographical block lists, geographic region block number corresponding for each geographical block is stored in advance, every day is added up according to daily record, and statistics is remained in internal memory, the field of preserving in internal memory comprises O/No., input numbering, date, geographic region block number, shows number and hits; Geographical block lists can be tree list, and server can obtain the mapping relations of each geographical block name and geographic region block number, and when keeper inquires about form, the data according to geographical block arrangement file and internal memory are shown.
Above-described embodiment; object of the present invention, technical scheme and beneficial effect are further described; be understood that; the foregoing is only the specific embodiment of the present invention; the protection range be not intended to limit the present invention; within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (8)
1. carry out a method for information transmission based on geographical position, it is characterized in that, comprising:
Obtain the latitude and longitude information of terminal;
Find the geographic region block number that described latitude and longitude information is corresponding;
Search the preset input strategy corresponding with described geographic region block number, according to described input strategy, corresponding information is sent to described terminal.
2. the method for claim 1, is characterized in that, also comprises:
Information is sent result and geographic region block number information is recorded in daily record.
3. the method for claim 1, is characterized in that, the latitude and longitude information of described acquisition terminal, comprising: automatically upload to service end after the APP acquisition latitude and longitude information of terminal.
4. the method for claim 1, is characterized in that, described method also comprises:
The latitude and longitude information of all terminals is preserved in service end timing, is mapped by the geographic region block number of the latitude and longitude information of terminal and described terminal attaching and preserves.
5. carry out a system for information transmission based on geographical position, it is characterized in that, comprising:
Acquisition module, for obtaining the latitude and longitude information of terminal;
Search module, for finding geographic region block number corresponding to described latitude and longitude information;
Putting module, for searching the preset input strategy corresponding with described geographic region block number, sends to described terminal by corresponding information.
6. system as claimed in claim 5, is characterized in that, also comprise:
Logging modle, for sending result and geographic region block number information is recorded in daily record by information.
7. system as claimed in claim 5, is characterized in that, described acquisition module, for automatically uploading to the latitude and longitude information of service end after the APP acquisition latitude and longitude information of receiving terminal.
8. system as claimed in claim 5, is characterized in that, also comprise:
Memory module, preserves the latitude and longitude information of all terminals for service end timing, is mapped by the geographic region block number of the latitude and longitude information of terminal and described terminal attaching and preserves.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510079784.6A CN104735616A (en) | 2015-02-13 | 2015-02-13 | Method and system for sending information on basis of geographic position |
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| CN201510079784.6A CN104735616A (en) | 2015-02-13 | 2015-02-13 | Method and system for sending information on basis of geographic position |
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| CN201510079784.6A Pending CN104735616A (en) | 2015-02-13 | 2015-02-13 | Method and system for sending information on basis of geographic position |
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Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105491522A (en) * | 2015-12-02 | 2016-04-13 | 北京泰合佳通信息技术有限公司 | Method for positioning moving track of user based on mobile pipeline data |
| CN105719160A (en) * | 2016-01-20 | 2016-06-29 | 四川长虹电器股份有限公司 | Automatic carousel information method based on current user geographical position |
| CN106251164A (en) * | 2016-03-21 | 2016-12-21 | 上海驴徒电子商务有限公司 | Method and system are recommended at a kind of scenic spot |
| CN106713495A (en) * | 2017-01-20 | 2017-05-24 | 北京海泰方圆科技股份有限公司 | Uploading method and apparatus, access method and apparatus, and access system of IP geographic position |
| CN107194744A (en) * | 2017-06-21 | 2017-09-22 | 微梦创科网络科技（中国）有限公司 | A kind of method and device for determining user place commercial circle |
| CN107770726A (en) * | 2017-09-28 | 2018-03-06 | 深圳微品致远信息科技有限公司 | The method and device of user data is obtained in business handling |
| CN110992060A (en) * | 2019-11-22 | 2020-04-10 | 拉扎斯网络科技（上海）有限公司 | Object determination method and device, electronic equipment and computer-readable storage medium |
| CN111815011A (en) * | 2019-04-10 | 2020-10-23 | 财付通支付科技有限公司 | Message sending method and device, computer equipment and storage medium |
| CN113139148A (en) * | 2021-05-14 | 2021-07-20 | 北京金和网络股份有限公司 | Method and device for accurately delivering content |
| CN113159522A (en) * | 2021-03-29 | 2021-07-23 | 董静 | Smart city information management system |
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Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105491522A (en) * | 2015-12-02 | 2016-04-13 | 北京泰合佳通信息技术有限公司 | Method for positioning moving track of user based on mobile pipeline data |
| CN105719160A (en) * | 2016-01-20 | 2016-06-29 | 四川长虹电器股份有限公司 | Automatic carousel information method based on current user geographical position |
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| CN107770726A (en) * | 2017-09-28 | 2018-03-06 | 深圳微品致远信息科技有限公司 | The method and device of user data is obtained in business handling |
| CN111815011A (en) * | 2019-04-10 | 2020-10-23 | 财付通支付科技有限公司 | Message sending method and device, computer equipment and storage medium |
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| CN110992060A (en) * | 2019-11-22 | 2020-04-10 | 拉扎斯网络科技（上海）有限公司 | Object determination method and device, electronic equipment and computer-readable storage medium |
| CN113159522A (en) * | 2021-03-29 | 2021-07-23 | 董静 | Smart city information management system |
| CN113139148A (en) * | 2021-05-14 | 2021-07-20 | 北京金和网络股份有限公司 | Method and device for accurately delivering content |
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Application publication date: 20150624 |
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