CN111815011B - Message sending method, device, computer equipment and storage medium - Google Patents

Message sending method, device, computer equipment and storage medium Download PDF

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Publication number
CN111815011B
CN111815011B CN201910286563.4A CN201910286563A CN111815011B CN 111815011 B CN111815011 B CN 111815011B CN 201910286563 A CN201910286563 A CN 201910286563A CN 111815011 B CN111815011 B CN 111815011B
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information
target
area
message
vehicle
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CN111815011A (en
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王相军
黄承
李欣
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Tenpay Payment Technology Co Ltd
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Tenpay Payment Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • G06Q10/043—Optimisation of two dimensional placement, e.g. cutting of clothes or wood
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/26—Government or public services

Abstract

The embodiment of the invention discloses a message sending method, a message sending device, computer equipment and a storage medium, and belongs to the technical field of Internet. According to the embodiment of the invention, the plurality of geographic areas are divided into the plurality of target area sets, and the target information is sent for the user group of each target area set, so that the operation cost is reduced; and according to the user promotion mode indicated by the message indication information of each target area set, the message is sent to the user, so that the conversion rate of converting the user into the user using the vehicle riding service is improved, the operation effect of the message sending process is improved, and the actual efficiency is improved.

Description

Message sending method, device, computer equipment and storage medium
Technical Field
The present invention relates to the field of internet technologies, and in particular, to a method and apparatus for sending a message, a computer device, and a storage medium.
Background
With the development of internet technology, the functions of the target application are becoming more and more abundant, and the target application can provide a vehicle riding service for users. For example, the terminal may generate a two-dimensional code for the user based on the target application, and the user takes a ride by presenting the two-dimensional code. In operating the target application, a message is typically sent to users of the city that have been provided with the vehicle ride service, e.g., an advertisement is pushed to the user to pull new users to use the vehicle ride service.
Currently, the messaging process may include: the server obtains user information of a plurality of users in the cities based on the cities with the vehicle ride service opened, such as mobile phone numbers of the users, social application account numbers of the users and the like, and sends advertisement messages to all users in the cities for each city, wherein the advertisement messages are used for prompting the users to use the vehicle ride service of the target application.
The method actually sends messages to all users in each city, however, the number of cities and the number of users are numerous, each city needs to be operated independently, and the operation cost is high; and after advertisement messages are sent to a large number of users, only a few users can use the vehicle riding service based on the prompt of the advertisement messages, so that the operation effect of the message sending process is poor, and the actual efficiency is low.
Disclosure of Invention
The embodiment of the invention provides a message sending method, a message sending device, computer equipment and a storage medium, which can solve the problems of poor operation effect and low actual efficiency in a sending process. The technical scheme is as follows:
in one aspect, a method for sending a message is provided, the method comprising:
Acquiring area information of a plurality of geographic areas, wherein the area information is at least used for indicating the riding characteristics of vehicles in the geographic areas;
determining a plurality of target area sets based on the area information of the plurality of geographic areas, wherein each target area set comprises a plurality of geographic areas with identical or similar vehicle riding characteristics;
acquiring message indication information of the target area sets according to the area information of the geographic areas included in the target area sets, wherein the message indication information is used for indicating a user popularization mode of vehicle taking service for popularizing target application in the target area sets;
and sending target information to users of the multiple target area sets according to the information indication information.
In one aspect, there is provided a message transmitting apparatus, the apparatus comprising:
the system comprises an acquisition module, a control module and a control module, wherein the acquisition module is used for acquiring area information of a plurality of geographic areas, and the area information is at least used for indicating the riding characteristics of vehicles in the geographic areas;
the determining module is used for determining a plurality of target area sets based on the area information of the geographic areas, wherein each target area set comprises a plurality of geographic areas with identical or similar vehicle riding characteristics;
The acquisition module is further configured to acquire message indication information of the plurality of target area sets according to area information of a plurality of geographic areas included in the plurality of target area sets, where the message indication information is used to indicate a user popularization mode of vehicle boarding services for popularizing target applications in the target area sets;
and the sending module is used for sending target information to the users of the plurality of target area sets according to the information indication information.
In one possible implementation manner, the acquiring module is further configured to acquire initial area information of the plurality of geographic areas from a plurality of acquisition devices; generating, for each geographic area, a second number of information according to a first number of information and a target algorithm included in the initial area information of the geographic area; and deleting overlapping information in the first number of information and the second number of information to obtain the regional information of the geographic region.
In one aspect, a computer device is provided that includes one or more processors and one or more memories having stored therein at least one instruction that is loaded and executed by the one or more processors to implement operations performed by a messaging method as described above.
In one aspect, a computer-readable storage medium having stored therein at least one instruction that is loaded and executed by a processor to implement operations performed by a messaging method as described above is provided.
The technical scheme provided by the embodiment of the invention has the beneficial effects that at least the following steps are included:
by dividing a plurality of geographic areas into a plurality of target area sets, target information is sent for a user group of each target area set, so that the operation cost is reduced; and according to the user promotion mode indicated by the message indication information of each target area set, the message is sent to the user, so that the conversion rate of converting the user into the user using the vehicle riding service is improved, the operation effect of the message sending process is improved, and the actual efficiency is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required for the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a schematic diagram of an implementation environment of a message sending method according to an embodiment of the present invention;
fig. 2 is a flowchart of a message sending method provided in an embodiment of the present invention;
FIG. 3 is a clustering flow chart provided by an embodiment of the present invention;
FIG. 4 is a schematic diagram of area information according to an embodiment of the present invention;
FIG. 5 is a schematic diagram of area information according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of a message sending device according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of a server according to an embodiment of the present invention;
fig. 8 is a schematic structural diagram of a terminal according to an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are some, but not all embodiments of the invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
Fig. 1 is a schematic diagram of an implementation environment of a message sending method according to an embodiment of the present invention, referring to fig. 1, the implementation environment includes: a computer device 101 and a terminal 102. The description will be given taking the computer device 101 as a server, which is a background server of the target application. The target application is used for providing a vehicle riding service, wherein the vehicle riding service refers to services such as convenient payment, information inquiry, real-time sharing of traffic information and the like provided when a user rides the vehicle. The terminal 102 is provided with the target application, when a user needs to take a vehicle, the terminal 102 generates a payment code based on user information, the user presents the payment code to the scanning device, the scanning device sends user information to the server based on the payment code, the server deducts the riding fee of the user based on the user information, and the server can also send a notification message to the terminal 102, wherein the notification message is used for notifying the user of successfully deducting the riding fee, so that a convenient riding fee payment mode is provided for the user. In one possible example, the scanning device may also send a starting ride location and a ending ride location of the user to a server that deducts ride fees based on the starting ride location and ending ride location. The vehicle can be a bus, subway or train vehicle.
In one possible implementation scenario, the target application may provide a vehicle ride service for users of one or more geographic areas, and when operating the target application, a message may be sent to users of the geographic area based on the one or more geographic areas supported by the vehicle ride service of the target application. In one possible implementation scenario, the implementation environment may further comprise: the collecting device, the server may further obtain information of the user included in the geographic area from the collecting device, for example, a social account number of the user, and send a message to the user included in the geographic area based on the information of the user. For example, illustrated with a geographic area as a city, the server pushes advertisements to users within a city to pull new users for the target application.
Note that the computer device 101 may be provided as a server or a terminal, and the above process is described by taking a server as an example only, but the specific form of the computer device 101 is not limited. The target application may be a stand-alone application, or a plug-in installed in a stand-alone application, or the like. For example, a ride applet installed in a social application. The server may be a server, a server cluster comprising a plurality of servers, or a cloud computing server center. The embodiment of the present invention is not particularly limited in this regard.
Fig. 2 is a flowchart of a message sending method according to an embodiment of the present invention. The execution body of the embodiment of the invention is a computer device, referring to fig. 2, the method includes:
201. the computer device obtains region information for each of a plurality of geographic regions.
The area information is used at least to indicate vehicle ride characteristics within the geographic area. The region information for each geographic region includes information for a plurality of dimensions of the geographic region. In the embodiment of the present invention, the geographical area may be an area within a preset range, for example, the geographical area may be a city, and the regional information of each city may describe characteristics such as a vehicle driving line of the city, and a frequency of traveling by a user group on the vehicle.
The computer device can screen out the geographic areas according to the area of the vehicle riding service provided by the target application, and acquire the screened out geographic area information. In one possible embodiment, this step may be implemented by the following steps 2011-2013.
2011. The computer device screens a plurality of geographic areas from a plurality of alternative geographic areas.
The plurality of alternative geographic areas may be geographic areas in which the target application provides vehicle ride services. For example, the target application may open a vehicle ride service in 100 cities, which may be used by users located within the 100 cities.
In one possible implementation, the computer device may screen the geographic region based on administrative region levels for the plurality of candidate geographic regions. The computer device determining a plurality of alternative geographic areas for the target application to provide the vehicle ride service; the computer device screens the plurality of geographic areas from the plurality of candidate geographic areas according to administrative area levels of the plurality of candidate geographic areas, the administrative area levels being lower than the first area level. In one possible example, illustrated with a geographic region as a city, the administrative district level of the city may be a primary city, a secondary city, a tertiary city, a quaternary city, a quintuplet city, and so forth. The target area level may be set on an as-needed basis, for example, the target area level may be a primary market or a secondary market, etc. For example, the target application's vehicle ride service covers 100 cities, and the computer device may select 90 cities out of the 100 cities, except for 10 primary cities.
In another possible implementation, the computer device may also screen the geographic area based on factors such as the economic condition, traffic condition, etc. of the alternative geographic area. For example, the computer device may further obtain economic information and traffic information of each of the candidate geographic areas, sort the candidate geographic areas in descending order according to the economic information and traffic information of each of the candidate geographic areas, and screen out the geographic areas located after the target sorting position in the descending order. The economic information and traffic information may include: headcount of the geographical area, average GDP (Gross Domestic Product, domestic total production), number of public transportation lines, etc. In one possible example, for each of the candidate geographic areas, the computer device may determine a sum of a plurality of products corresponding to the candidate geographic area based on a plurality of products of the headcount, the people-average GDP, and the number of public transportation lines with the weight of the headcount, the weight of the people-average GDP, and the weight of the number of public transportation lines, respectively, and sort the plurality of candidate geographic areas in descending order according to the sum of the plurality of products corresponding to the plurality of candidate geographic areas. For example, the computer device may screen out 90 cities located after the 10 th city from the 100 cities in descending order.
2012. The computer device obtains initial region information for the plurality of geographic regions from a plurality of acquisition devices.
The initial region information may include a plurality of initial information of the geographic region in a plurality of dimensions. In the embodiment of the invention, the initial area information of the plurality of geographic areas can be acquired through the acquisition equipment, the computer equipment can send an acquisition instruction to the plurality of acquisition equipment, the plurality of acquisition equipment sends the plurality of initial information of the plurality of geographic areas to the computer equipment according to the acquisition instruction, and the computer equipment receives the plurality of initial information of the plurality of geographic areas of the plurality of acquisition equipment.
In one possible implementation, the plurality of dimensions is used to represent at least a condition of a user traveling in a vehicle within a geographic area. The multiple dimensions may also be used to represent economic levels of a geographic area, traffic facility levels, and the like. In one possible example, taking the geographic area as a city, the plurality of dimensions may be: city level information, city population, transportation facilities, traffic status, vehicle ride on-line time, vehicle ride discount conditions, vehicle ride operation, conditions of vehicle ride for the application of similar functions, and the like. Of course, the multiple dimensions may also include other
The factors such as city level, economic condition, traffic condition and the like of the city have great influence on the use condition of the vehicle ride service of the target application by the users in the city. Thus, the computer device can obtain a plurality of information including city level information, population, traffic conditions, usage conditions after the vehicle boarding service is on-line, and the like. In one possible example, as shown in table 1 below, for each dimension, the computer device may obtain multiple pieces of information in each dimension. For example, for a vehicle ride service operational dimension, the computer device may obtain a weekly average transaction amount, a weekly average transaction user amount, a weekly active implement amount, a weekly average transaction amount for each user, a weekly transaction amount for an implement of the vehicle ride service, and a ratio of a weekly transaction amount to a daily average transaction amount for a traffic card for each city.
TABLE 1
2013. The computer device determines region information for the plurality of geographic regions based on a first number of information included in the initial region information for the plurality of geographic regions and a target algorithm.
For each geographic region, the computer device generates a second number of information based on the first number of information and the target algorithm included in the initial region information for the geographic region; the computer device deletes overlapping information in the first number of information and the second number of information to obtain regional information of the geographic region. The target algorithm may be an algorithm based on a predetermined formula, the first number being less than the second number.
In one possible example, the target algorithm may be a ratio formula algorithm. For example, for a vehicle ride service operation dimension, the computer device may obtain a ratio between a vehicle ride service average transaction count and a vehicle ride service average active implement count, which may effectively measure the utilization of each implement in the current city; for another example, the service can also obtain the ratio between the number of the average transaction users of the vehicle riding service and the average passenger flow of the city, and the ratio can well reflect the occupation ratio of the number of users using the vehicle riding service in the current city in all passenger flows. For another example, the computer device may also obtain a ratio between a number of average daily transactions for the vehicle and an average daily traffic volume for the city, a ratio between a number of average daily transactions for the vehicle and a number of average daily transactions for the city traffic card, and the like.
In one possible implementation, the computer device may determine overlapping information based on characteristics of the geographic region represented by each piece of information. For example, for a GDP, a people-average GDP, and a city resident population number that are included in the city-level information dimension, the computer device may delete the GDP and the city resident population number, leaving only the people-average GDP. The computer equipment calculates the current existing information based on the target algorithm to derive more effective information, simplifies a large amount of information, avoids data redundancy, and enables the finally obtained regional information to effectively and accurately reflect the carrying characteristics of vehicles in the geographic region.
In one possible example, the computer device prunes the first number of pieces of information and the second number of pieces of information to obtain the region information as shown in table 2 below.
TABLE 2
In one possible implementation, the computer device may also denoise the second number of information for each geographic region, where there may be abnormal information or information of a large order of magnitude difference in the first number of information and the second number of information. In one possible example, if the first and second numbers of information are of different orders of magnitude, the computer device may convert the order of magnitude of each of the first and second numbers of information to the target order of magnitude based on the target order of magnitude. For example, the target application permeability for a city may be 0.8 and the traffic for the city 1600581, the computer device may convert the traffic to 1.6 so that the target application permeability and traffic are both on the order of 10 or less.
In one possible implementation, the computer device may further unify the units of the first number of pieces of information and the second number of pieces of information to the same unit. For example, when the time of the vehicle taking service of the city a is 6 months, and the time of the vehicle taking service of the city B is 298 days, the time of the vehicle taking service of the city a is 6 months to 180 days, so as to ensure that the information units of different cities in the same dimension are the same. In addition, for information of numerical anomalies, the computer device may delete the information. For example, if the current vehicle boarding service boarding time is 120 days long before the current vehicle boarding service boarding time is-10 days long before the current vehicle boarding service boarding time, the current vehicle boarding service boarding time is obviously negative, the information is abnormal, and the computer equipment deletes the current vehicle boarding service boarding time of the city.
202. The computer equipment clusters the geographical areas according to the first information in the area information of each geographical area to obtain a plurality of initial area sets.
The first information may include partial information of the area information. The computer device may classify the plurality of geographic areas by a target algorithm and first information for each geographic area to obtain a plurality of initial area sets, each initial area set comprising one or more geographic areas having the same characteristics.
In one possible implementation, the computer device may screen the first information from the region information for each geographic region. The area information includes a plurality of pieces of information, in a possible implementation manner, the first information may be one or more pieces of information preset in the area information, the computer device obtains a first preset information identifier, and according to the first preset information identifier, first information corresponding to the preset information identifier is screened out from the area information. In another possible implementation manner, the computer device may further divide the plurality of geographic areas multiple times based on the plurality of pieces of information, for example, divide the plurality of geographic areas based on one piece of information at a time, and filter the first information based on a plurality of division results after the multiple division. The process may be: the computer equipment divides the geographic areas into a plurality of initial area sets based on one piece of information of each geographic area, and a plurality of division results corresponding to the information are obtained, wherein each division result corresponds to the initial area sets. The computer equipment selects information corresponding to the division result of which the distribution characteristic meets the target characteristic as first information according to the distribution characteristics of a plurality of initial area sets corresponding to each division result. The target features may be: the plurality of geographic areas in the plurality of initial sets of areas are evenly distributed.
For example, the area information includes 4 pieces of information, the computer device divides the plurality of geographic areas into a plurality of initial area sets based on each piece of information, so as to obtain 4 division results corresponding to the 4 pieces of information, wherein the first result is: set a (including 8 cities), set B (including 10 cities), set C (including 12 cities); second result: set E (including 5 cities), set F (including 25 cities); third result: set G (including 1 city), set H (including 25 cities), set I (including 4 cities); fourth result: set J (including 14 cities), set K (including 16 cities); in the first result and the fourth result, the geographic areas in the plurality of initial area sets are uniformly distributed. The computer device may select information corresponding to the first result and the fourth result as the first information.
In one possible implementation, the computer device may classify the plurality of geographic areas by a clustering algorithm, and in one possible example, as shown in fig. 3, the clustering process may include the following steps (a) -step (f) implementation.
Step (a): the computer device inputs the number of clusters k, and the area information of the n geographical areas.
Step (b): the computer device selects any k geographic areas from the plurality of geographic areas as initial cluster centers.
Step (c): the computer device repeatedly performs the processes of steps (c) through (f) until each cluster center reaches a convergence condition.
Step (d): the computer device determines the mean value of each cluster center, calculates the distance between each geographic area and the mean value of the plurality of cluster centers according to the mean value of each cluster center, and re-divides the plurality of geographic areas into the cluster centers with the smallest distance from each geographic area according to the minimum distance.
Step (e): the computer device again calculates the mean value for each cluster center.
Step (f): and when the plurality of cluster centers reach the convergence condition, outputting k clusters meeting the convergence condition.
Wherein each cluster includes a plurality of geographic regions belonging to the same or similar ride characteristics of the tool. The convergence condition may be that the sum of squares of errors is locally minimal or that the cluster center is no longer changing, etc.
In one possible implementation, the computer device may also obtain region information for the plurality of initial region sets, for each initial region set, the computer device determining a plurality of information for a plurality of geographic regions included in the initial region set. For each type of information, determining an average value of each type of information of the plurality of geographic areas as information of the initial area set, and obtaining area information of the initial area set. For example, as shown in fig. 4, the computer device may determine that 9 urban populations are in a plurality of information pairs, such as shown in fig. 4, by calculating an average value, as illustrated by the geographic region as a city.
203. And the computer equipment performs combination processing on the plurality of initial area sets according to the second information in the area information of each geographic area to obtain a plurality of target area sets.
The first information and the second information include information of different dimensions in the region information. The second information may include partial information of the area information. The computer device may determine second information of each initial region set according to the second information of each geographic region, determine a distance between each two initial region sets in the plurality of initial region sets according to the second information of each initial region set, and combine the plurality of initial region sets with a distance smaller than the target distance into one target region set to obtain a plurality of target region sets, wherein each target region set includes a plurality of geographic regions.
In one possible implementation, the computer device may determine the euclidean distance between each two initial region sets based on a plurality of information included in the second information of each initial region set. For example, the computer device may determine the distance between each two initial region sets of the plurality of initial region sets based on the second information of each initial region set by the following formula one,
Where x and y represent two initial region sets, respectively. d (x, y) represents the distance between the two initial sets of regions. n represents the amount of information included in each initial region set. X is x 1 、x 2 、x 3 、……x n A plurality of information, y, included for the second information of one of the two initial region sets 1 、y 2 、y 3 、……y n The second information, which is the other of the two initial sets of regions, includes a plurality of information.
As shown in fig. 5, the computer device calculates the distance between each two initial region sets by the above formula, and the closer the distance is, the higher the similarity between the two initial region sets is. As can be seen from fig. 5, the initial region set 6 and the initial region set 7 have higher similarity, are optimal mergeable clusters, the initial region set 4 and the initial region set 8 are two other initial region sets which are very close to each other, and the computer device can merge the initial region set 5, the initial region set 6 and the initial region set 7 into one target region set, and merge the initial region set 4 and the initial region set 8 into one target region set.
In one possible implementation manner, the computer device first screens out second information from the area information of each geographical area, and then classifies the geographical areas, where the screening process of the second information is the same as that of the first information, and is not described herein again.
It should be noted that, the plurality of geographic areas may be long-tail cities with administrative area levels lower than the first area level, for example, two-line or three-line, four-line, five-line or the like long-tail cities, and after the computer device divides the large number of long-tail cities into urban groups with distinct features, the computer device may determine the message indication information corresponding to the groups through the following step 204, so that the customized operation is well performed for each group, so that the operation effect is greatly improved, for example, in the process of pulling new users for the target application or activating silent users on the target application, the message can be sent more specifically, and meanwhile, the cost is greatly saved.
204. The computer equipment obtains message indication information of the target area sets according to the area information of the geographic areas included in the target area sets.
Each target area set corresponds to message indication information, and the message indication information is used for indicating a user popularization mode of vehicle taking service for popularizing target application in the target area set. The user popularization means includes a process of transmitting a message to the user, such as the number of transmitted messages, the content of the transmitted messages, etc., when popularizing the vehicle ride service. In one possible embodiment, the message indication information includes at least a message number, and the message indication information further includes at least one of a message transmission period and a target message.
In one possible implementation, the computer device may determine the message indication information based on features characterized by the region information for each set of target regions. The process may include: for each target area set, the computer device determines vehicle ride characteristics for the target area set based on area information for a plurality of geographic areas included in the target area set; the computer device obtains message indication information corresponding to the vehicle ride characteristics of the target area set from the correspondence between the plurality of vehicle ride characteristics and the message indication information according to the vehicle ride characteristics of the target area set.
In one possible implementation, the computer device may determine the region information of the set of target regions from the region information of the plurality of geographic regions included in the set of target regions. The process may include: for each set of target areas, the computer device is based on a plurality of information for a plurality of geographic areas included by the set of target areas. And determining the average value of each piece of information of the plurality of geographic areas for each piece of information, and taking the average value of each piece of information of the plurality of geographic areas as the information of the target area set to obtain the area information of the target area set.
In one possible implementation, the vehicle ride characteristics refer to characteristics of a user riding a vehicle for a plurality of geographic areas within the set of target areas. The vehicle ride characteristics may include the number of users who are carrying the vehicle, the download amount of the target application, the administrative district level, the usage amount of the vehicle ride service, and the like.
In one possible example, the computer device may obtain, from the correspondence between the plurality of vehicle occupancy characteristics and the message indication information, first indication information of a first target area set according to a first characteristic of the first target area set, where the first characteristic includes that an administrative area level is within a target level range, a number of users who install the vehicle is greater than a target number of users, the number of messages in the first indication information is greater than the first number, and the first target message is used to prompt use of the vehicle occupancy service, and the target level range is lower than the first area level and higher than the second area level. For example, the computer device may screen out 30 two-line, three-line, four-line, five-line cities below one line, and the first set of target areas may be 10 two-line cities below one line and above three-line.
In another possible example, the computer device may obtain second indication information of the second target area set from the correspondence between the plurality of vehicle occupancy characteristics and the message indication information according to a second characteristic of the second target area set, where the second characteristic includes that the download amount of the target application is smaller than the target download amount, the number of messages in the second indication information is smaller than a second number, and the second target message is used for prompting use of the vehicle occupancy service, and the first number is larger than the second number;
in another possible example, the computer device may obtain, from the correspondence between the plurality of vehicle occupancy characteristics and the message indication information, third indication information of a third target area set according to a third characteristic of the third target area set, where the third characteristic includes that a usage amount of the vehicle occupancy service is greater than a target usage amount, and a message sending period in the third indication information is a first period, and the third target message is used to indicate that a cost of the vehicle occupancy service is reduced.
For example, as shown in table 3 below, taking the target area set as an urban group as an example, the urban group 6 is characterized by "two-line high passenger flow", based on the strong characteristic and weak characteristic analysis of the group, the urban group is two-line large cities, population, GDP and the like are developed, the permeability of target applications is also high, and the daily passenger flow is also high, so the urban group can be a urban group with the most development potential of vehicle ride service, and the computer device can send more messages prompting users to use the vehicle ride service of the target application, for example, messages for pulling potential new users or messages activated by silent users, and the like, to the urban group. The feature location of the city group 7 is "low target application penetration with discount", based on the strong feature and weak feature analysis of the group, it is known that the city is three four lines, the penetration rate paid by the target application or the social application where the target application is located is also low, it can be stated that the acceptance of the users of the city group to the vehicle ride service is not high, moreover, the traffic cards of the cities are discounted, the vehicle ride service of the target application is generally not discounted, and the computer device can select the small part of users with higher conversion probability in the city group to send fewer messages. The urban group 9 is characterized by 'high vehicle ride service travel', the total GDP of the urban group is not high based on the strong characteristic and weak characteristic analysis of the group, but the average GDP is high, the daily average trade count of the vehicle ride service is up to 4.75 times per person, and the utilization rate of the machine tool is also up to 188 times per machine tool, which fully explains that the vehicle ride service is developed on the urban group and is mature, and the computer equipment can periodically send a prompt message for prompting that the cost of the vehicle ride service is discounted to the users of the urban group, so that the loss of the users is prevented.
TABLE 3 Table 3
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205. The computer device sends a target message to users of the plurality of target area sets according to the message indication information.
The message indication information includes at least a message number. For each target area set, the computer device sends the message quantity item mark message to the user in the target area set according to the message quantity included in the message indication information of the target area set.
In one possible implementation, for a first set of target areas, the computer device may send a first target message to users within the first set of target areas greater than a first number based on the first indication information. For the second set of target areas, the computer device may send less than a second number of second target messages to users within the second set of target areas based on the second indication information. For the third set of target areas, the computer device may send a third target message to the user in the third set of target areas once every first period according to the third indication information.
In one possible implementation, the computer device may screen the target number of users from the plurality of users included in the target area set according to the number of messages, and send a target message to each user in the target number of users, where the target number of users may be the same as the number of messages. The computer device can screen out a target user number of users with user information meeting target user conditions according to the user information of each user, wherein the target user conditions can be that the age is in a target age group, the number of times of taking vehicles exceeds a target number of times, and the like.
According to the method provided by the embodiment of the invention, the plurality of geographic areas are divided into the plurality of target area sets, and the target information is sent for the user group of each target area set, so that the operation cost is reduced; and according to the user promotion mode indicated by the message indication information of each target area set, the message is sent to the user, so that the conversion rate of converting the user into the user using the vehicle riding service is improved, the operation effect of the message sending process is improved, and the actual efficiency is improved.
Fig. 6 is a schematic structural diagram of a message sending device according to an embodiment of the present invention. Referring to fig. 6, the apparatus includes:
an obtaining module 601, configured to obtain area information of a plurality of geographic areas, where the area information is at least used to indicate vehicle boarding characteristics in the geographic areas;
a determining module 602, configured to determine a plurality of target area sets based on the area information of the plurality of geographic areas, where each target area set includes a plurality of geographic areas with identical or similar vehicle occupancy characteristics;
the obtaining module 601 is further configured to obtain, according to area information of a plurality of geographic areas included in the plurality of target area sets, message indication information of the plurality of target area sets, where the message indication information is used to indicate a user popularization mode of popularizing a vehicle boarding service of a target application in the target area sets;
And a sending module 603, configured to send a target message to the users of the multiple target area sets according to the message indication information.
In a possible implementation manner, the determining module 602 is further configured to cluster the plurality of geographic areas according to the first information in the area information of each geographic area, to obtain a plurality of initial area sets; combining the plurality of initial region sets according to the second information in the region information of each geographic region to obtain a plurality of target region sets;
the first information and the second information include information of different dimensions in the region information.
In one possible implementation, the obtaining module 601 includes:
a determining unit configured to determine, for each target area set, vehicle ride characteristics of the target area set according to area information of a plurality of geographic areas included in the target area set;
and the acquisition unit is used for acquiring the message indication information corresponding to the vehicle taking characteristic of the target area set from the corresponding relations between the vehicle taking characteristics and the message indication information according to the vehicle taking characteristics of the target area set.
In one possible implementation, the message indication information includes at least a message number, and the message indication information further includes at least one of a message transmission period and a target message.
In one possible implementation, the acquiring unit includes:
a first obtaining subunit, configured to obtain, from the correspondence between the plurality of vehicle boarding characteristics and the message indication information, first indication information of a first target area set according to a first characteristic of the first target area set, where the first characteristic includes that an administrative area level is within a target level range, a number of users who carry vehicles is greater than a target number of users, the number of messages in the first indication information is greater than the first number, a first target message is used to prompt use of the vehicle boarding service, and the target level range is lower than the first area level and higher than the second area level;
a second obtaining subunit, configured to obtain, from the correspondence between the plurality of vehicle boarding characteristics and the message indication information, second indication information of a second target area set according to a second characteristic of the second target area set, where the second characteristic includes that a downloading amount of the target application is smaller than a target downloading amount, the number of messages in the second indication information is smaller than a second number, and the second target message is used to prompt use of the vehicle boarding service, and the first number is greater than the second number;
A third obtaining subunit, configured to obtain, from the correspondence between the plurality of vehicle boarding characteristics and the message indication information, third indication information of a third target area set according to a third characteristic of the third target area set, where the third characteristic includes that a usage amount of the vehicle boarding service is greater than a target usage amount, a message sending period in the third indication information is a first period, and a third target message is used to prompt a cost reduction of the vehicle boarding service.
In one possible implementation, the apparatus further includes:
the determining module 602 is further configured to determine a plurality of alternative geographic areas for the target application to provide the vehicle ride service;
and the screening module is used for screening the geographic areas with administrative area grades lower than the first area grade from the plurality of alternative geographic areas according to the administrative area grades of the plurality of alternative geographic areas.
In one possible implementation, the obtaining module 601 is further configured to obtain initial area information of the plurality of geographic areas from a plurality of acquisition devices; for each geographic area, generating a second number of information according to the first number of information and the target algorithm included in the initial area information of the geographic area; and deleting overlapping information in the first number of information and the second number of information to obtain regional information of the geographic region.
According to the embodiment of the invention, the plurality of geographic areas are divided into the plurality of target area sets, and the target information is sent for the user group of each target area set, so that the operation cost is reduced; and according to the user promotion mode indicated by the message indication information of each target area set, the message is sent to the user, so that the conversion rate of converting the user into the user using the vehicle riding service is improved, the operation effect of the message sending process is improved, and the actual efficiency is improved.
Any combination of the above-mentioned optional solutions may be adopted to form an optional embodiment of the present disclosure, which is not described herein in detail.
It should be noted that: in the message sending device provided in the above embodiment, when sending a message, only the division of the above functional modules is used for illustration, in practical application, the above functional allocation may be performed by different functional modules according to needs, that is, the internal structure of the computer device is divided into different functional modules, so as to complete all or part of the functions described above. In addition, the message sending method embodiment of the message sending device provided in the foregoing embodiment belongs to the same concept, and the specific implementation process of the message sending device is detailed in the method embodiment, which is not described herein again.
Fig. 7 is a schematic structural diagram of a server according to an embodiment of the present invention, where the server 700 may have a relatively large difference due to different configurations or performances, and may include one or more processors (central processing units, CPU) 701 and one or more memories 702, where at least one instruction is stored in the memories 702, and the at least one instruction is loaded and executed by the processors 701 to implement the messaging method provided in the foregoing method embodiments. Of course, the server may also have a wired or wireless network interface, a keyboard, an input/output interface, and other components for implementing the functions of the device, which are not described herein.
Fig. 8 is a schematic structural diagram of a terminal according to an embodiment of the present invention. The terminal 800 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion picture expert compression standard audio plane 3), an MP4 (Moving Picture Experts Group Audio Layer IV, motion picture expert compression standard audio plane 4) player, a notebook computer, or a desktop computer. Terminal 800 may also be referred to by other names of user devices, portable terminals, laptop terminals, desktop terminals, and the like.
In general, the terminal 800 includes: a processor 801 and a memory 802.
Processor 801 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. The processor 801 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 801 may also include a main processor, which is a processor for processing data in an awake state, also referred to as a CPU (Central Processing Unit ), and a coprocessor; a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 801 may integrate a GPU (Graphics Processing Unit, image processor) for rendering and rendering of content required to be displayed by the display screen. In some embodiments, the processor 801 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.
Memory 802 may include one or more computer-readable storage media, which may be non-transitory. Memory 802 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 802 is used to store at least one instruction for execution by processor 801 to implement the messaging methods provided by the method embodiments herein.
In some embodiments, the terminal 800 may further optionally include: a peripheral interface 803, and at least one peripheral. The processor 801, the memory 802, and the peripheral interface 803 may be connected by a bus or signal line. Individual peripheral devices may be connected to the peripheral device interface 803 by buses, signal lines, or a circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 804, a touch display 805, a camera 806, audio circuitry 807, and a power supply 809.
Peripheral interface 803 may be used to connect at least one Input/Output (I/O) related peripheral to processor 801 and memory 802. In some embodiments, processor 801, memory 802, and peripheral interface 803 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 801, the memory 802, and the peripheral interface 803 may be implemented on separate chips or circuit boards, as embodiments of the invention are not limited in this regard.
The Radio Frequency circuit 804 is configured to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 804 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 804 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 804 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. The radio frequency circuitry 804 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuitry 804 may also include NFC (Near Field Communication ) related circuitry, which is not limited in this application.
The display 805 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display 805 is a touch display, the display 805 also has the ability to collect touch signals at or above the surface of the display 805. The touch signal may be input as a control signal to the processor 801 for processing. At this time, the display 805 may also be used to provide virtual buttons and/or virtual keyboards, also referred to as soft buttons and/or soft keyboards. In some embodiments, the display 805 may be one, providing a front panel of the terminal 800; in other embodiments, the display 805 may be at least two, respectively disposed on different surfaces of the terminal 800 or in a folded design; in still other embodiments, the display 805 may be a flexible display disposed on a curved surface or a folded surface of the terminal 800. Even more, the display 805 may be arranged in an irregular pattern other than rectangular, i.e., a shaped screen. The display 805 may be made of LCD (Liquid Crystal Display ), OLED (Organic Light-Emitting Diode) or other materials.
The camera assembly 806 is used to capture images or video. Optionally, the camera assembly 806 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, the camera assembly 806 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.
Audio circuitry 807 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and the environment, converting the sound waves into electric signals, inputting the electric signals to the processor 801 for processing, or inputting the electric signals to the radio frequency circuit 804 for voice communication. For stereo acquisition or noise reduction purposes, a plurality of microphones may be respectively disposed at different portions of the terminal 800. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is used to convert electrical signals from the processor 801 or the radio frequency circuit 804 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, audio circuit 807 may also include a headphone jack.
A power supply 809 is used to power the various components in the terminal 800. The power supply 809 may be an alternating current, direct current, disposable battery, or rechargeable battery. When the power supply 809 includes a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.
In some embodiments, the terminal 800 also includes one or more sensors 810. The one or more sensors 810 include, but are not limited to: acceleration sensor 811, gyroscope sensor 812, pressure sensor 813, optical sensor 815, and proximity sensor 816.
The acceleration sensor 811 can detect the magnitudes of accelerations on three coordinate axes of the coordinate system established with the terminal 800. For example, the acceleration sensor 811 may be used to detect components of gravitational acceleration in three coordinate axes. The processor 801 may control the touch display screen 805 to display a user interface in a landscape view or a portrait view according to the gravitational acceleration signal acquired by the acceleration sensor 811. Acceleration sensor 811 may also be used for the acquisition of motion data of a game or user.
The gyro sensor 812 may detect a body direction and a rotation angle of the terminal 800, and the gyro sensor 812 may collect a 3D motion of the user to the terminal 800 in cooperation with the acceleration sensor 811. The processor 801 may implement the following functions based on the data collected by the gyro sensor 812: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation.
The pressure sensor 813 may be disposed at a side frame of the terminal 800 and/or at a lower layer of the touch display 805. When the pressure sensor 813 is disposed on a side frame of the terminal 800, a grip signal of the terminal 800 by a user may be detected, and the processor 801 performs left-right hand recognition or shortcut operation according to the grip signal collected by the pressure sensor 813. When the pressure sensor 813 is disposed at the lower layer of the touch display screen 805, the processor 801 controls the operability control on the UI interface according to the pressure operation of the user on the touch display screen 805. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.
The optical sensor 815 is used to collect the ambient light intensity. In one embodiment, the processor 801 may control the display brightness of the touch display screen 805 based on the intensity of ambient light collected by the optical sensor 815. Specifically, when the intensity of the ambient light is high, the display brightness of the touch display screen 805 is turned up; when the ambient light intensity is low, the display brightness of the touch display screen 805 is turned down. In another embodiment, the processor 801 may also dynamically adjust the shooting parameters of the camera module 806 based on the ambient light intensity collected by the optical sensor 815.
A proximity sensor 816, also referred to as a distance sensor, is typically provided on the front panel of the terminal 800. The proximity sensor 816 is used to collect the distance between the user and the front of the terminal 800. In one embodiment, when the proximity sensor 816 detects that the distance between the user and the front of the terminal 800 gradually decreases, the processor 801 controls the touch display 805 to switch from the bright screen state to the off screen state; when the proximity sensor 816 detects that the distance between the user and the front surface of the terminal 800 gradually increases, the processor 801 controls the touch display 805 to switch from the off-screen state to the on-screen state.
Those skilled in the art will appreciate that the structure shown in fig. 8 is not limiting and that more or fewer components than shown may be included or certain components may be combined or a different arrangement of components may be employed.
In an exemplary embodiment, a computer readable storage medium, such as a memory including instructions executable by a processor in a computer device to perform the messaging method of the above embodiments is also provided. For example, the computer readable storage medium may be a ROM (Read-Only Memory), a RAM (random access Memory ), a CD-ROM (Compact Disc Read-Only Memory), a magnetic tape, a floppy disk, an optical data storage device, and the like.
It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program for instructing relevant hardware, where the program may be stored in a computer readable storage medium, and the above storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.
The foregoing description of the preferred embodiments of the invention is not intended to limit the invention to the precise form disclosed, and any such modifications, equivalents, and alternatives falling within the spirit and scope of the invention are intended to be included within the scope of the invention.

Claims (12)

1. A method of messaging, the method comprising:
acquiring area information of a plurality of geographic areas, wherein the area information is at least used for indicating the riding characteristics of vehicles in the geographic areas and comprises a plurality of pieces of information;
dividing the geographic areas into a plurality of first initial area sets based on each piece of information in the area information of each geographic area to obtain a plurality of division results corresponding to the information, wherein each division result corresponds to the first initial area sets;
selecting information corresponding to the division results, of which the distribution characteristics meet target characteristics, as first information according to the distribution characteristics of the first initial area sets corresponding to each division result, wherein the target characteristics are uniformly distributed in a plurality of geographic areas in the first initial area sets;
Clustering the geographical areas according to first information in the area information of each geographical area to obtain a plurality of second initial area sets, wherein the second initial area sets comprise one or more geographical areas with the same characteristics;
determining second information of each second initial region set according to the second information of each geographic region, wherein the first information and the second information comprise information with different dimensions in the region information;
determining the distance between every two second initial area sets in the second initial area sets according to a plurality of pieces of information included in the second information of each second initial area set, merging the second initial area sets with the distance smaller than the target distance into a target area set to obtain a plurality of target area sets, wherein each target area set comprises a plurality of geographic areas, and each target area set comprises a plurality of geographic areas with identical or similar vehicle riding characteristics;
for each target area set, determining an average value of each piece of information of a plurality of geographic areas according to the plurality of pieces of information of the geographic areas included in the target area set;
Taking the average value of each piece of information of the plurality of geographic areas as the information of the target area set to obtain the area information of the target area set;
determining the riding characteristics of vehicles in the target area set according to the area information of the target area set;
acquiring message indication information corresponding to the vehicle ride characteristics of the target area set from the corresponding relations of the plurality of vehicle ride characteristics and the message indication information according to the vehicle ride characteristics of the target area set, wherein the message indication information is used for indicating a user popularization mode of promoting the vehicle ride service of the target application in the target area set;
and sending target information to users of the multiple target area sets according to the information indication information.
2. The method of claim 1, wherein the message indication information includes at least a number of messages, and wherein the message indication information further includes at least one of a message transmission period and a target message.
3. The method according to claim 2, wherein the obtaining, from correspondence between a plurality of vehicle occupancy characteristics and message indication information according to the vehicle occupancy characteristics of the target area set, the message indication information corresponding to the vehicle occupancy characteristics of the target area set includes:
According to a first characteristic of a first target area set, first indication information of the first target area set is obtained from the corresponding relation between the plurality of vehicle riding characteristics and message indication information, wherein the first characteristic comprises that administrative area grades are in a target grade range, the number of users carrying vehicles is larger than the target number of users, the number of messages in the first indication information is larger than the first number, a first target message is used for prompting the use of the vehicle riding service, and the target grade range is lower than a first area grade and higher than a second area grade;
acquiring second indication information of a second target area set from the corresponding relation between the plurality of vehicle riding characteristics and the message indication information according to the second characteristic of the second target area set, wherein the second characteristic comprises that the downloading amount of the target application is smaller than a target downloading amount, the number of the messages in the second indication information is smaller than a second number, the second target message is used for prompting the use of the vehicle riding service, and the first number is larger than the second number;
and according to third characteristics of a third target area set, acquiring third indication information of the third target area set from the corresponding relations of the plurality of vehicle taking characteristics and the message indication information, wherein the third characteristics comprise that the using amount of the vehicle taking service is larger than the target using amount, and the message sending period in the third indication information is a first period and the third target message is used for prompting the cost reduction of the vehicle taking service.
4. The method of claim 1, wherein prior to the obtaining the region information for the plurality of geographic regions, the method further comprises:
determining a plurality of alternative geographic areas in which the target application provides the vehicle ride service;
and screening the plurality of geographic areas with administrative area grades lower than the first area grade from the plurality of candidate geographic areas according to the administrative area grades of the plurality of candidate geographic areas.
5. The method of claim 1, wherein the obtaining region information for a plurality of geographic regions comprises:
acquiring initial area information of a plurality of geographic areas from a plurality of acquisition devices;
generating, for each geographic area, a second number of information according to a first number of information and a target algorithm included in the initial area information of the geographic area;
and deleting overlapping information in the first number of information and the second number of information to obtain the regional information of the geographic region.
6. A message transmission apparatus, the apparatus comprising:
the system comprises an acquisition module, a control module and a control module, wherein the acquisition module is used for acquiring area information of a plurality of geographic areas, the area information is at least used for indicating the riding characteristics of vehicles in the geographic areas, and the area information comprises a plurality of pieces of information;
The acquisition module is further configured to divide the plurality of geographic areas into a plurality of first initial area sets based on each piece of information in the area information of each geographic area, so as to obtain a plurality of division results corresponding to the plurality of pieces of information, where each division result corresponds to the plurality of first initial area sets; selecting information corresponding to the division results, of which the distribution characteristics meet target characteristics, as first information according to the distribution characteristics of the first initial area sets corresponding to each division result, wherein the target characteristics are uniformly distributed in a plurality of geographic areas in the first initial area sets;
the determining module is used for clustering the plurality of geographic areas according to the first information in the area information of each geographic area to obtain a plurality of second initial area sets, wherein the second initial area sets comprise one or more geographic areas with the same characteristics; determining second information of each second initial region set according to the second information of each geographic region, wherein the first information and the second information comprise information with different dimensions in the region information;
the determining module is further configured to determine a distance between each two second initial area sets in the plurality of second initial area sets according to a plurality of pieces of information included in the second information of each second initial area set, and combine the plurality of second initial area sets with the distance smaller than a target distance into one target area set, so as to obtain a plurality of target area sets, where each target area set includes a plurality of geographic areas, and each target area set includes a plurality of geographic areas with the same or similar vehicle riding characteristics; for each target area set, determining an average value of each piece of information of a plurality of geographic areas according to the plurality of pieces of information of the geographic areas included in the target area set; taking the average value of each piece of information of the plurality of geographic areas as the information of the target area set to obtain the area information of the target area set;
The acquisition module further comprises a determination unit and an acquisition unit;
the determining unit is used for determining the vehicle riding characteristics of the target area set according to the area information of the target area set;
the acquiring unit is configured to acquire, according to the vehicle occupancy characteristics of the target area set, message indication information corresponding to the vehicle occupancy characteristics of the target area set from correspondence between a plurality of vehicle occupancy characteristics and message indication information, where the message indication information is used to indicate a user popularization manner of vehicle occupancy services for popularizing target applications in the target area set;
and the sending module is used for sending target information to the users of the plurality of target area sets according to the information indication information.
7. The apparatus of claim 6, wherein the device comprises a plurality of sensors,
the message indication information at least comprises the number of messages, and the message indication information also comprises at least one of a message sending period and a target message.
8. The apparatus of claim 7, wherein the acquisition unit comprises:
a first obtaining subunit, configured to obtain, according to a first characteristic of a first target area set, first indication information of the first target area set from a correspondence between the plurality of vehicle boarding characteristics and message indication information, where the first characteristic includes that an administrative area level is within a target level range, a number of users who carry vehicles is greater than a target number of users, the number of messages in the first indication information is greater than the first number, a first target message is used to prompt use of the vehicle boarding service, and the target level range is lower than a first area level and higher than a second area level;
A second obtaining subunit, configured to obtain, according to a second characteristic of a second target area set, second indication information of the second target area set from a corresponding relationship between the plurality of vehicle boarding characteristics and message indication information, where the second characteristic includes that a downloading amount of the target application is smaller than a target downloading amount, the number of messages in the second indication information is smaller than a second number, and the second target message is used for prompting use of the vehicle boarding service, and the first number is larger than the second number;
a third obtaining subunit, configured to obtain, according to a third characteristic of a third target area set, third indication information of the third target area set from a correspondence between the plurality of vehicle boarding characteristics and message indication information, where the third characteristic includes that a usage amount of the vehicle boarding service is greater than a target usage amount, a message sending period in the third indication information is a first period, and a third target message is used to prompt a cost reduction of the vehicle boarding service.
9. The apparatus of claim 6, wherein the apparatus further comprises:
the determining module is further configured to determine a plurality of alternative geographic areas in which the target application provides the vehicle ride service;
And the screening module is used for screening the plurality of geographic areas with administrative area grades lower than the first area grade from the plurality of candidate geographic areas according to the administrative area grades of the plurality of candidate geographic areas.
10. The apparatus of claim 6, wherein the acquisition module is further configured to:
acquiring initial area information of a plurality of geographic areas from a plurality of acquisition devices;
generating, for each geographic area, a second number of information according to a first number of information and a target algorithm included in the initial area information of the geographic area;
and deleting overlapping information in the first number of information and the second number of information to obtain the regional information of the geographic region.
11. A computer device comprising one or more processors and one or more memories having stored therein at least one instruction that is loaded and executed by the one or more processors to implement the operations performed by the messaging method of any of claims 1 to 5.
12. A computer readable storage medium having stored therein at least one instruction that is loaded and executed by a processor to implement the operations performed by the messaging method of any of claims 1 to 5.
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