CN107464133B - Method and device for delivering advertisement - Google Patents
Method and device for delivering advertisement Download PDFInfo
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- CN107464133B CN107464133B CN201710543601.0A CN201710543601A CN107464133B CN 107464133 B CN107464133 B CN 107464133B CN 201710543601 A CN201710543601 A CN 201710543601A CN 107464133 B CN107464133 B CN 107464133B
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Abstract
The embodiment of the invention provides a method and a device for delivering advertisements, wherein the method comprises the following steps: when receiving an advertisement plan putting request, acquiring identification information of a user from the advertisement plan putting request; according to the obtained identification information of the user, obtaining identification information of an advertisement plan matched with the identification information of the user from a first database, and taking the matched advertisement plan as an advertisement plan to be launched, wherein the identification information of the user and the identification information of at least one advertisement plan are stored in the first database in a key value pair mode; acquiring the content of the advertisement plan matched with the identification information of each advertisement plan in the advertisement plans to be launched from a preset data structure according to the identification information of the advertisement plans to be launched; and returning the content of each advertisement plan in the advertisement plans to be delivered aiming at the advertisement plan delivery request. The invention realizes simple, rapid and accurate advertisement delivery to the user.
Description
Technical Field
The invention relates to the technical field of computers, in particular to a method and a device for delivering advertisements.
Background
With the rise of the internet, web advertisements have become the main profit for large portal sites, search engines, social networks, and applications for terminal communication devices. The market for internet advertising is currently growing at an alarming rate, and the utility of internet advertising is becoming increasingly important. However, since the number of the advertisement slots is limited, in order to increase the access amount of the advertisement and improve the click rate of the advertisement, a scheme for placing the advertisement is required, so that the advertisement placed by the advertisement placer and the presenter obtains higher access amount and click rate. At present, user information is generally mined by using big data, and each user is labeled correspondingly, for example, a certain user is interested in sea panning, has a moderate consumption level, belongs to a group of people who are ready to buy a car, and the like; secondly, the advertiser needs to select the tags of the user crowd to be launched according to the nature of the advertisement, for example, a certain advertisement is mainly popularized as a game advertisement, and users who may need to select interest tags as hand games or players as launching objects; finally, the matching processing of the tag of the current requesting user and the tag selected by the advertiser is needed in the advertisement putting engine, so that the most suitable advertisement of the current requesting user is selected for putting.
In the process of implementing the invention, the inventor finds that at least the following problems exist in the prior art: the user tags which depend on big data mining are needed, when the tags of a certain mined user are incomplete, or some mined tags do not conform to facts, the problem that the placement accuracy is not high is very likely to occur in advertisement placement, for example, a user real tag is a hand-trip player after 90, but the tag is not mined out in big data mining, but a label which is elusive to the user is mined out, so that when an advertisement engine places the advertisement, a large advertisement which is likely to be placed on a shopping website is available for the user instead of a game advertisement, and therefore when the situation occurs, although the advertiser pays a fee for the advertisement exposure, the advertisement placement effect and the advertisement conversion rate of advertisement placement which are desired by the advertiser are extremely likely to be unavailable.
Disclosure of Invention
The embodiment of the invention provides a method and a device for delivering advertisements, which realize simple, rapid and accurate advertisement delivery to users.
In one aspect, an embodiment of the present invention provides a method for delivering an advertisement, including:
when receiving an advertisement plan putting request, acquiring identification information of a user from the advertisement plan putting request;
according to the obtained identification information of the user, obtaining identification information of an advertisement plan matched with the identification information of the user from a first database, and taking the matched advertisement plan as an advertisement plan to be launched, wherein the identification information of the user and the identification information of at least one advertisement plan are stored in the first database in a key value pair mode;
acquiring the content of an advertisement plan matched with the identification information of each advertisement plan in the advertisement plans to be launched from a preset data structure according to the identification information of the advertisement plans to be launched, wherein the preset data structure stores the identification information of the advertisement plans and the content of the advertisement plans in a key value pair mode;
and returning the content of each advertisement plan in the advertisement plans to be delivered aiming at the advertisement plan delivery request.
In another aspect, an embodiment of the present invention provides an apparatus for delivering an advertisement, including:
the system comprises a first acquisition module, a second acquisition module and a first display module, wherein the first acquisition module is used for acquiring identification information of a user from an advertisement plan putting request when the advertisement plan putting request is received;
the second acquisition module is used for acquiring the identification information of the advertisement plan matched with the identification information of the user from a first database according to the acquired identification information of the user, and taking the matched advertisement plan as the advertisement plan to be launched, wherein the identification information of the user and the identification information of at least one advertisement plan are stored in the first database in a key value pair mode;
a third obtaining module, configured to obtain, from a predetermined data structure according to identification information of advertisement plans to be delivered, content of an advertisement plan that matches the identification information of each of the advertisement plans to be delivered, where the predetermined data structure stores the identification information of the advertisement plans and the content of the advertisement plans in a key-value pair form;
and the return module is used for returning the content of each advertisement plan in the advertisement plans to be launched aiming at the advertisement plan launching request.
The technical scheme has the following beneficial effects: the identification information of the user can be accurately acquired, so that necessary preconditions are provided for accurately putting the corresponding advertisement to the user; the identification information of the corresponding advertisement plan can be quickly and accurately acquired from the key value database according to the identification information of the user, and the content of the advertisement plan matched with the identification information of each advertisement plan can be quickly and efficiently acquired from a preset data structure according to the acquired corresponding advertisement identification information; the method and the device have the advantages that the matched advertisements are simply, quickly and accurately put for the advertisement requesting users, so that the accuracy of advertisement putting is greatly improved, meanwhile, due to the simplicity of advertisement putting, the matching rate of the put advertisements is improved, the probability of putting unmatched advertisements is greatly reduced, and further, the advertisement putting experience of advertisers is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flowchart of a method for delivering advertisements in an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of an apparatus for delivering advertisements according to an embodiment of the present invention;
FIG. 3 is a schematic flow chart of advertisement delivery of the advertisement system according to the embodiment of the present invention;
FIG. 4 is a schematic flow chart illustrating data storage of the inverted module of the advertisement system according to the embodiment of the present invention;
fig. 5 is a schematic diagram of a data storage structure of a predetermined data structure according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
As shown in fig. 1, a flowchart of a method for delivering an advertisement according to an embodiment of the present invention includes:
101. when receiving an advertisement plan putting request, acquiring identification information of a user from the advertisement plan putting request;
102. according to the obtained identification information of the user, obtaining identification information of an advertisement plan matched with the identification information of the user from a first database, and taking the matched advertisement plan as an advertisement plan to be launched, wherein the identification information of the user and the identification information of at least one advertisement plan are stored in the first database in a key value pair mode;
103. acquiring the content of an advertisement plan matched with the identification information of each advertisement plan in the advertisement plans to be launched from a preset data structure according to the identification information of the advertisement plans to be launched, wherein the preset data structure stores the identification information of the advertisement plans and the content of the advertisement plans in a key value pair mode;
104. returning the content of each advertisement plan in the advertisement plans to be delivered aiming at the advertisement plan delivery request
Optionally, the method further comprises:
pre-storing relevant information of each user in a user group before receiving the advertisement plan delivery request; the relevant information of the user comprises at least one of a telephone number of the user, a mailbox number of the user and an identity card number of the user;
and the user group is the user group expected to be delivered by an advertiser aiming at the advertisement plan to be delivered.
Optionally, the method further comprises:
aiming at each user in a user group, judging whether the user information of the advertisement to-be-delivered platform has the related information of the current user in the user group;
if the user information of the advertisement to-be-delivered platform exists, searching the identification information of the user matched with the relevant information of the current user in the user group in the user information of the advertisement to-be-delivered platform, replacing the relevant information of the current user in the user group with the identification information of the matched user, and at least recording the identification information and the relevant information of the user in the user information of the advertisement to-be-delivered platform;
and distributing identification information of the user group for the user group, and storing the identification information distributed for the user group and the corresponding identification information of each user in the user group after the relevant information of the user is replaced to a second database.
Optionally, the method further comprises:
when an advertisement plan creating request is received, acquiring identification information, content and user group identification information of an advertisement plan to be created from the advertisement plan creating request;
and acquiring the identification information of the user corresponding to the identification information of the user group from the second database according to the identification information of the user group, and storing the corresponding identification information of the user and the identification information of the advertisement plan to be created into the first database in a key-value pair mode.
Preferably, when receiving an advertisement plan creation request, after acquiring identification information of an advertisement plan to be created, content, and identification information of a user group from the advertisement plan creation request, the method further includes:
and storing the identification information and the content of the advertisement plan to be created into the predetermined data structure in a key-value pair mode.
As shown in fig. 2, a schematic structural diagram of an apparatus for delivering an advertisement according to an embodiment of the present invention includes:
a first obtaining module 21, configured to, when an advertisement plan delivery request is received, obtain identification information of a user from the advertisement plan delivery request;
the second obtaining module 22 is configured to obtain, according to the obtained identification information of the user, identification information of an advertisement plan matched with the identification information of the user from a first database, and use the matched advertisement plan as an advertisement plan to be delivered, where the identification information of the user and identification information of at least one advertisement plan are stored in the first database in a key-value pair manner;
a third obtaining module 23, configured to obtain, according to the identifier information of the advertisement plans to be delivered, the content of the advertisement plan that matches the identifier information of each of the advertisement plans to be delivered from a predetermined data structure, where the predetermined data structure stores the identifier information of the advertisement plans and the content of the advertisement plans in a key-value pair form;
and a returning module 24, configured to return, for the advertisement plan placement request, content of each of the advertisement plans to be placed.
Optionally, the method further comprises:
the pre-storing module is used for pre-storing the relevant information of each user in the user group before receiving the advertisement plan putting request; the relevant information of the user comprises at least one of a telephone number of the user, a mailbox number of the user and an identity card number of the user;
and the user group is the user group expected to be delivered by an advertiser aiming at the advertisement plan to be delivered.
Optionally, the method further comprises:
the mapping module is used for judging whether the relevant information of the current user in the user group exists in the user information of the advertisement to-be-delivered platform aiming at each user in the user group; if the relevant information exists, searching the identification information of the user matched with the relevant information of the current user in the user group in the user information of the platform to be advertised, replacing the relevant information of the current user in the user group with the identification information of the matched user, and at least recording the identification information and the relevant information of the user in the user information of the platform to be advertised;
and the user group storage module is used for distributing identification information of the user group for the user group and storing the identification information distributed for the user group and the corresponding identification information of each user in the user group after the relevant information of the user is replaced into a second database.
Optionally, the method further comprises:
the system comprises an advertisement information synchronization module, a service information synchronization module and a service information synchronization module, wherein the advertisement information synchronization module is used for acquiring identification information and content of an advertisement plan to be created and identification information of a user group from the advertisement plan creation request when receiving the advertisement plan creation request;
and the inverted module is used for acquiring the identification information of the user corresponding to the identification information of the user group from the second database according to the identification information of the user group, and storing the corresponding identification information of the user and the identification information of the advertisement plan to be created into the first database in a key-value pair mode.
Preferably, the method further comprises the following steps:
and the data structure storage module is used for storing the identification information and the content of the advertisement plan to be created into the preset data structure in a key-value pair mode.
The technical scheme of the embodiment of the invention has the following beneficial effects: the identification information of the user can be accurately acquired, so that necessary preconditions are provided for accurately putting the corresponding advertisement to the user; the identification information of the corresponding advertisement plan can be quickly and accurately acquired from the key value database according to the identification information of the user, and the content of the advertisement plan matched with the identification information of each advertisement plan can be quickly and efficiently acquired from a preset data structure according to the acquired corresponding advertisement identification information; the method and the device have the advantages that the matched advertisements are simply, quickly and accurately put for the advertisement requesting users, so that the accuracy of advertisement putting is greatly improved, meanwhile, due to the simplicity of advertisement putting, the matching rate of the put advertisements is improved, the probability of putting unmatched advertisements is greatly reduced, and further, the advertisement putting experience of advertisers is improved.
The above technical solutions of the embodiments of the present invention are described in detail below with reference to application examples:
the application example of the invention aims to simply, quickly and accurately deliver the advertisement to the user.
Specifically, when an advertisement to-be-delivered platform receives an advertisement plan delivery request, acquiring identification information of a user of the advertisement to-be-delivered platform from the advertisement plan delivery request; then, according to the obtained identification information of the user, obtaining identification information of an advertisement plan matched with the identification information of the user from a first database, and taking the matched advertisement plan as an advertisement plan to be delivered, wherein the identification information of the user and the identification information of at least one advertisement plan are stored in the first database in a key value pair mode, and if the identification information of the advertisement plan to be delivered matched with the identification information of the user cannot be obtained from the first database, the advertisement plan delivery request is ignored; acquiring the content of an advertisement plan matched with the identification information of each advertisement plan in the advertisement plans to be launched from a preset data structure according to the identification information of the advertisement plans to be launched, wherein the preset data structure stores the identification information of the advertisement plans and the content of the advertisement plans in a key value pair mode; then, the content of each advertisement plan in the advertisement plans to be delivered is returned according to the advertisement plan delivery request.
For example, when the ad-to-be-delivered platform a receives an ad-plan delivery request sent by the user1, obtaining identification information of the user1 of the ad-to-be-delivered platform a, such as UID _1, from the ad-plan delivery request, then obtaining, according to the identification information UID _1 of the user1, identification information of an ad-plan, such as ADID _1 and ADID _2, matching the identification information UID _1 of the user1 from a first database, and taking the ad-plans with the identification information ADID _1 and ADID _2 as ad-plans to-be-delivered, the first database storing the identification information of the user and identification information of at least one ad-plan in the form of key-value pairs, where the identification information of the user is a key in the pairs of the first database, and the identification information of at least one ad-plan is a value; according to the identification information ADID _1 and ADID _2 of the advertisement plan to be delivered, obtaining the content of the advertisement plan of which the identification information is ADID _1, such as the text content of ' hand-trip advertisement a, free-play world ' and the picture content of 1.jpg, from a predetermined data structure, such as a map (a data structure stored in a key value pair form), and the content of the advertisement plan of which the identification information is ADID _2, such as the text content of ' hand-trip advertisement B, one of the solo's parties ' and the picture content of 2.jpg, from the predetermined data structure; and returning the content of the advertisement plan with the identification information of the advertisement plan to be delivered being ADID _1 and the content of the advertisement plan with the identification information of the advertisement plan to be delivered being ADID _2 to the user aiming at the advertisement plan delivery request, wherein the identification information of the advertisement plan and the content of the advertisement plan are stored in a map data structure in a key value pair mode, and the content of the advertisement plan is a value by taking the identification information of the advertisement plan as a key in the key value pair of the map data structure.
Optionally, the method further comprises: and pre-storing relevant information of each user in the user group before receiving the advertisement plan delivery request.
Wherein the relevant information of the user comprises at least one of the telephone number of the user, the mailbox number of the user and the identification number of the user.
And the user group is the user group expected to be delivered by an advertiser aiming at the advertisement plan to be delivered.
For example, in the ad placement platform a, before receiving the ad plan placement request, relevant information of each user in the user group uploaded by the advertiser is received, such as "telephone number 135XXXXXXXX, mailbox number user1XXX @ sina. com" as relevant information of user1, and "telephone number 185 xxxxxxxxxx, mailbox number user2XXX @ sina. com" as relevant information of user 2; and prestoring the received relevant information of the users user1 and user2 in the user group to a predetermined storage location, such as a user group database UsersDB, wherein the user group is the user group that the advertiser desires to deliver for the advertisement plan to be delivered, such as the advertisement plan to be delivered with the identification information ADID _ 1.
Through the embodiment, the users who place the advertisements are the users in the user group uploaded by the advertiser, so that the users are all the users who expect the advertisements to be placed by the advertiser with certainty, the users can generate the advertisement consumption conversion under the condition of the approximate rate, meanwhile, the relevant information of each user in the user group does not have the repeated condition in the social relationship, and therefore necessary precondition guarantee is provided for greatly improving the accuracy of advertisement placement.
Optionally, the method further comprises: aiming at each user in a user group, judging whether the user information of the advertisement to-be-delivered platform has the related information of the current user in the user group; if the relevant information exists, searching the identification information of the user matched with the relevant information of the current user in the user group in the user information of the platform to be advertised, replacing the relevant information of the current user in the user group with the identification information of the matched user, and at least recording the identification information and the relevant information of the user in the user information of the platform to be advertised; and distributing identification information of the user group for the user group, and storing the identification information distributed for the user group and the corresponding identification information of each user in the user group after the relevant information of the user is replaced to a second database.
For example, in the advertisement to-be-delivered platform a, at least the identification information and the related information of the user are recorded in the user information of the advertisement to-be-delivered platform a; receiving the relevant information of users 1 and 2 in a user group uploaded by an advertiser, pre-storing the received relevant information of users 1 and 2 in the user group to a UsersDB, and then judging whether the relevant information of users 1 and 2 in the user group exists in the user information of the advertisement to-be-delivered platform aiming at users 1 and 2 in the user group; if the user identification information is found to be 135XXXXXXX in the database of the advertisement to-be-delivered platform A storing the user information, the user identification information matched with the relevant information of the user1 is UID _1, the user identification information found to be UID _2 in the database of the advertisement to-be-delivered platform A storing the user information is user2XXX @ sina. com, and the user identification information matched with the relevant information of the user2 is UID _ 2; the method comprises the steps of replacing relevant information of a user1 in the user group with 'UID _ 1', replacing relevant information of a user2 in the user group with 'UID _ 2', allocating identification information such as 'user group ID _ 1' to the user group, and storing the identification information UID _1 and UID _2 of the users 1 and 2 in the user group into a second Database such as an HBase (Hadoop Database, distributed storage system) Database according to the allocated identification information 'user group ID _ 1' of the user group.
It should be noted that, as can be understood by those skilled in the art, there are various ways to search the user information of the advertisement to-be-delivered platform for the identification information of the user matching the relevant information of each user in the user group, such as searching through a database or searching according to information mined by a network, but the invention is not limited herein, taking a specific way as an example to illustrate how to search the user information of the advertisement to-be-delivered platform for the identification information of the user matching the relevant information of each user in the user group; those skilled in the art can also understand that the HBase is a distributed and column-oriented open source database, the HBase is different from a general relational database, is a database suitable for unstructured data storage, is a highly reliable, high-performance, column-oriented and scalable distributed storage system, and can build a large-scale structured storage cluster on a low-cost PC Server by using the HBase technology.
Optionally, the method further comprises: when an advertisement plan creating request is received, acquiring identification information, content and user group identification information of an advertisement plan to be created from the advertisement plan creating request; and acquiring the identification information of the user corresponding to the identification information of the user group from the second database according to the identification information of the user group, and storing the corresponding identification information of the user and the identification information of the advertisement plan to be created into the first database in a key-value pair mode.
For example, in the AD delivery engine B corresponding to the AD delivery platform a, when a request for creating the AD plan AD3 is received, identification information of the AD plan AD3 to be created, such as "plan ID _ 3", identification information of a user group, such as "user group ID _ 1", and content of the AD plan, such as text content of "hand-trip AD a, free-trip world" and picture content of 1.jpg, are acquired from the AD plan creation request; according to the identification information 'user group ID _ 1' of the user group, the identification information of the user corresponding to the identification information 'user group ID _ 1' of the user group is acquired from an HBase database and is UID _1 and UID _2, and the identification information UID _1 and UID _2 of the user and the identification information 'plan ID _ 3' of the advertisement plan to be created are stored in a first database, such as a Redis database DB1 and a Redis database DB1, with the identification information of the user as key and the set of the identification information of the advertisement plan as value; when the identification information UID _1 and UID _2 of the user and the identification information 'plan ID _ 3' of the advertisement plan to be created are stored in the DB1, firstly, whether user related information of a user group 'user group ID _ 1' with user identification information UID _1 and UID _2 exists in the user information of the advertisement platform to be delivered is judged, if yes, whether a key of 'UID _ 1' exists is searched in the DB1, if not, the key is 'UID _ 1', and the value is a record of 'plan ID _ 3'; then, the DB1 is searched for whether there is a key of "UID _ 2", and if so, and the corresponding value is "plan ID _ 2", then "plan ID _ 3" is added to the corresponding value in the data record whose key is "UID _ 2", and the added value is "plan ID _2, plan ID _ 3".
It should be noted that, as will be understood by those skilled in the art, the Redis database is an open-source log-type, Key-Value database written in ANSI C language, supporting network, being based on memory and being persistent, and provides data interfaces in multiple languages.
By the embodiment, the establishment of the inverted index structure corresponding to the identification information of the advertisement plan according to the identification information of the user is realized, and the identification information of the advertisement plan of the user can be quickly and accurately determined, so that necessary precondition guarantee is provided for quickly determining the content of the corresponding advertisement plan, the corresponding process is simplified, and the corresponding efficiency is improved.
Preferably, when receiving an advertisement plan creation request, after acquiring identification information of an advertisement plan to be created, content, and identification information of a user group from the advertisement plan creation request, the method further includes: and storing the identification information and the content of the advertisement plan to be created into the predetermined data structure in a key-value pair mode.
For example, after completing creating the AD plan AD3 in the AD delivery engine B corresponding to the AD delivery platform a, the identification information of the AD plan AD3 to be created, such as "plan ID _ 3" and the content of the AD plan AD3, such as the text content of "hand-trip AD a, free-trip world" and the picture content of 1.jpg, are stored in the predetermined map data structure in the form of key value pairs.
In a specific reference scenario, as shown in fig. 3, the device for delivering advertisements is divided into two parts: user group processing and advertisement placement engine:
1) the user group processing is mainly responsible for preprocessing data of the user group and is divided into a mapping module, a pre-storing module, a user group storing module and an inverted module; an advertiser first needs to upload the relevant information of each user in a user group to a pre-storage module, wherein the relevant information of each user in the user group comprises information such as a mobile phone number or a mailbox number of the user to be delivered by the advertiser; after uploading the relevant information of each user in the user group, firstly mapping and converting the information of a mobile phone number, a mailbox and the like of each user in the user group into user identification information which can be identified in an advertisement delivery platform through a mapping module, secondly storing the identification information of each user in the mapped user group into a second database through a user group storage module, such as data of a storage cluster, and distributing unique user group identification information for the user group;
2) the advertisement delivery engine is responsible for matching an advertisement plan and is divided into an advertisement information synchronization module and an advertisement index module, and the specific advertisement index module comprises a first acquisition module, a second acquisition module, a third acquisition module, a return module and a data structure storage module; when an advertiser creates a new advertisement plan, unique identification information of the advertisement plan needs to be distributed for the new advertisement plan, user group identification information to be delivered is specified, the user group identification information and the content of the advertisement plan are sent to an advertisement information synchronization module, then, the advertisement information synchronization module extracts the identification information of the advertisement plan and the identification information of the specified user group and sends the identification information of the advertisement plan and the identification information of the specified user group to an inverted module on one hand, and synchronizes the identification information of the advertisement plan and the content of the advertisement plan to an advertisement index module on the other hand; after receiving the message sent by the advertisement information synchronization module, the reverse module acquires the identification information of each user in the record corresponding to the identification information of the user group from the user group storage module according to the identification information of the user group, uses the identification information as a key, uses the set of the identification information of the advertisement plan as a value, and stores the value into a first database, such as a Redis database, to form a reverse index structure from the identification information of the user to the identification information of the advertisement plan for query, as shown in FIG. 4; after receiving the message sent by the advertisement information synchronization module, the advertisement indexing module stores the identification information of the advertisement plan and the content of the advertisement plan in a predetermined data structure maintained by the advertisement indexing module, for example, in a map structure, the key of the map is the identification information of the advertisement plan, and the value is the content of the advertisement plan, as shown in fig. 5;
when a user sends an advertisement plan launching request in an advertisement to-be-launched platform, an advertisement index module extracts identification information of the user from the advertisement plan launching request information, the identification information of the user is used for inquiring data records in a Redis database, if the set value of the identification information of the advertisement plan returned by the inquiry result is not null, the identification information of each advertisement plan in the set of the identification information of the advertisement plan is traversed, corresponding advertisement plan content is obtained from a map data structure in the advertisement index module according to the identification information of each advertisement plan obtained by traversing, and is returned to a front-end user, the front end performs a series of data processing, such as word processing, picture rendering processing and the like, according to the received advertisement plan content, and finally displays the advertisement to the user at the front end; and if the set of the identification information of the advertisement plan returned by the query result is a null value, ignoring the advertisement plan delivery request.
The embodiment of the present invention provides a device for delivering an advertisement, which can implement the method embodiment provided above, and for specific function implementation, reference is made to the description in the method embodiment, which is not repeated herein.
It should be understood that the specific order or hierarchy of steps in the processes disclosed is an example of exemplary approaches. Based upon design preferences, it is understood that the specific order or hierarchy of steps in the processes may be rearranged without departing from the scope of the present disclosure. The accompanying method claims present elements of the various steps in a sample order, and are not intended to be limited to the specific order or hierarchy presented.
In the foregoing detailed description, various features are grouped together in a single embodiment for the purpose of streamlining the disclosure. This method of disclosure is not to be interpreted as reflecting an intention that the claimed embodiments of the subject matter require more features than are expressly recited in each claim. Rather, as the following claims reflect, invention lies in less than all features of a single disclosed embodiment. Thus, the following claims are hereby expressly incorporated into the detailed description, with each claim standing on its own as a separate preferred embodiment of the invention.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. To those skilled in the art; various modifications to these embodiments will be readily apparent, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the disclosure. Thus, the present disclosure is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
What has been described above includes examples of one or more embodiments. It is, of course, not possible to describe every conceivable combination of components or methodologies for purposes of describing the aforementioned embodiments, but one of ordinary skill in the art may recognize that many further combinations and permutations of various embodiments are possible. Accordingly, the embodiments described herein are intended to embrace all such alterations, modifications and variations that fall within the scope of the appended claims. Furthermore, to the extent that the term "includes" is used in either the detailed description or the claims, such term is intended to be inclusive in a manner similar to the term "comprising" as "comprising" is interpreted when employed as a transitional word in a claim. Furthermore, any use of the term "or" in the specification of the claims is intended to mean a "non-exclusive or".
Those of skill in the art will further appreciate that the various illustrative logical blocks, units, and steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both. To clearly illustrate the interchangeability of hardware and software, various illustrative components, elements, and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as hardware or software depends upon the particular application and design requirements of the overall system. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present embodiments.
The various illustrative logical blocks, or elements, described in connection with the embodiments disclosed herein may be implemented or performed with a general purpose processor, a digital signal processor, an Application Specific Integrated Circuit (ASIC), a field programmable gate array or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or any combination thereof designed to perform the functions described herein. A general-purpose processor may be a microprocessor, but in the alternative, the processor may be any conventional processor, controller, microcontroller, or state machine. A processor may also be implemented as a combination of computing devices, e.g., a digital signal processor and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a digital signal processor core, or any other similar configuration.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may be stored in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art. For example, a storage medium may be coupled to the processor such the processor can read information from, and write information to, the storage medium. In the alternative, the storage medium may be integral to the processor. The processor and the storage medium may reside in an ASIC, which may be located in a user terminal. In the alternative, the processor and the storage medium may reside in different components in a user terminal.
In one or more exemplary designs, the functions described above in connection with the embodiments of the invention may be implemented in hardware, software, firmware, or any combination of the three. If implemented in software, the functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium. Computer-readable media includes both computer storage media and communication media that facilitate transfer of a computer program from one place to another. Storage media may be any available media that can be accessed by a general purpose or special purpose computer. For example, such computer-readable media can include, but is not limited to, RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to carry or store program code in the form of instructions or data structures and which can be read by a general-purpose or special-purpose computer, or a general-purpose or special-purpose processor. Additionally, any connection is properly termed a computer-readable medium, and, thus, is included if the software is transmitted from a website, server, or other remote source via a coaxial cable, fiber optic cable, twisted pair, Digital Subscriber Line (DSL), or wirelessly, e.g., infrared, radio, and microwave. Such discs (disk) and disks (disc) include compact disks, laser disks, optical disks, DVDs, floppy disks and blu-ray disks where disks usually reproduce data magnetically, while disks usually reproduce data optically with lasers. Combinations of the above may also be included in the computer-readable medium.
The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are merely exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (4)
1. A method of placing advertisements, comprising:
when receiving an advertisement plan putting request, acquiring identification information of a user from the advertisement plan putting request;
according to the obtained identification information of the user, obtaining identification information of an advertisement plan matched with the identification information of the user from a first database, and taking the matched advertisement plan as an advertisement plan to be launched, wherein the identification information of the user and the identification information of at least one advertisement plan are stored in the first database in a key value pair mode;
acquiring the content of an advertisement plan matched with the identification information of each advertisement plan in the advertisement plans to be launched from a preset data structure according to the identification information of the advertisement plans to be launched, wherein the preset data structure stores the identification information of the advertisement plans and the content of the advertisement plans in a key value pair mode;
returning the content of each advertisement plan in the advertisement plans to be delivered aiming at the advertisement plan delivery request;
pre-storing relevant information of each user in a user group before receiving the advertisement plan delivery request; the relevant information of the user comprises at least one of a telephone number of the user, a mailbox number of the user and an identity card number of the user; the user group is a user group which is expected to be delivered by an advertiser according to the advertisement plan to be delivered;
further comprising:
aiming at each user in a user group, judging whether the user information of the advertisement to-be-delivered platform has the related information of the current user in the user group;
if the relevant information exists, searching the identification information of the user matched with the relevant information of the current user in the user group in the user information of the platform to be advertised, replacing the relevant information of the current user in the user group with the identification information of the matched user, and at least recording the identification information and the relevant information of the user in the user information of the platform to be advertised;
distributing identification information of a user group for the user group, and storing the identification information distributed for the user group and the corresponding identification information of each user in the user group after the relevant information of the user is replaced to a second database;
further comprising:
when an advertisement plan creating request is received, acquiring identification information, content and user group identification information of an advertisement plan to be created from the advertisement plan creating request;
and acquiring the identification information of the user corresponding to the identification information of the user group from the second database according to the identification information of the user group, and storing the corresponding identification information of the user and the identification information of the advertisement plan to be created into the first database in a key-value pair mode.
2. The method according to claim 1, wherein, after acquiring the identification information of the advertisement plan to be created, the content, and the identification information of the user group from the advertisement plan creation request when receiving the advertisement plan creation request, the method further comprises:
and storing the identification information and the content of the advertisement plan to be created into the predetermined data structure in a key-value pair mode.
3. An apparatus for delivering advertisements, comprising:
the system comprises a first acquisition module, a second acquisition module and a first display module, wherein the first acquisition module is used for acquiring identification information of a user from an advertisement plan putting request when the advertisement plan putting request is received;
the second acquisition module is used for acquiring the identification information of the advertisement plan matched with the identification information of the user from a first database according to the acquired identification information of the user, and taking the matched advertisement plan as the advertisement plan to be launched, wherein the identification information of the user and the identification information of at least one advertisement plan are stored in the first database in a key value pair mode;
a third obtaining module, configured to obtain, from a predetermined data structure according to identification information of advertisement plans to be delivered, content of an advertisement plan that matches the identification information of each of the advertisement plans to be delivered, where the predetermined data structure stores the identification information of the advertisement plans and the content of the advertisement plans in a key-value pair form;
a returning module, configured to return, for the advertisement plan delivery request, content of each advertisement plan in the advertisement plans to be delivered;
the pre-storing module is used for pre-storing the relevant information of each user in the user group before receiving the advertisement plan putting request; the relevant information of the user comprises at least one of a telephone number of the user, a mailbox number of the user and an identity card number of the user;
the user group is a user group which is expected to be delivered by an advertiser according to the advertisement plan to be delivered;
further comprising:
the mapping module is used for judging whether the relevant information of the current user in the user group exists in the user information of the advertisement to-be-delivered platform aiming at each user in the user group; if the relevant information exists, searching the identification information of the user matched with the relevant information of the current user in the user group in the user information of the platform to be advertised, replacing the relevant information of the current user in the user group with the identification information of the matched user, and at least recording the identification information and the relevant information of the user in the user information of the platform to be advertised;
the user group storage module is used for distributing identification information of a user group for the user group and storing the identification information distributed for the user group and the corresponding identification information of each user in the user group after the relevant information of the user is replaced into a second database;
further comprising:
the system comprises an advertisement information synchronization module, a service information synchronization module and a service information synchronization module, wherein the advertisement information synchronization module is used for acquiring identification information and content of an advertisement plan to be created and identification information of a user group from the advertisement plan creation request when receiving the advertisement plan creation request;
and the inverted module is used for acquiring the identification information of the user corresponding to the identification information of the user group from the second database according to the identification information of the user group, and storing the corresponding identification information of the user and the identification information of the advertisement plan to be created into the first database in a key-value pair mode.
4. The apparatus of claim 3, further comprising: and the data structure storage module is used for storing the identification information and the content of the advertisement plan to be created into the predetermined data structure in a key-value pair mode.
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