CN106844792B - Method and system for realizing advertisement of primary information designated audience of social relationship - Google Patents
Method and system for realizing advertisement of primary information designated audience of social relationship Download PDFInfo
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- CN106844792B CN106844792B CN201710200830.2A CN201710200830A CN106844792B CN 106844792 B CN106844792 B CN 106844792B CN 201710200830 A CN201710200830 A CN 201710200830A CN 106844792 B CN106844792 B CN 106844792B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
Abstract
The embodiment of the invention provides a method and a system for realizing advertisement of a specified audience of original information of social relations, wherein the method comprises the following steps: the method comprises the following steps of taking original information which is released by an advertiser and contains advertisement content as advertisement information to be released, and taking a fan set corresponding to a target object set selected by the advertiser as an advertisement audience set; storing the corresponding relation between each advertisement audience in the advertisement audience set and the advertisement information needing to be delivered into an internal memory type kv storage; extracting advertisement information corresponding to the current advertisement audience in the memory type kv storage according to the corresponding relation between each advertisement audience in the memory type kv storage and the advertisement information to be delivered; and inserting the extracted advertisement information into a common information stream of the current advertisement audience and delivering the advertisement information to the current advertisement audience. The technical scheme has the following beneficial effects: by means of the common attention objects of audience groups, the advertisement audiences can generate more interactive behaviors, the workload is low, and the conversion rate of advertisement information is higher.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a method and a system for realizing advertisement of a specified audience of native information of social relations.
Background
With the rapid development of social networks, the information flow advertisement technology of the social networks is becoming more mature, and the common method is to use tags and user attributes to divide different audience groups, recommend relevant advertisements according to browsing records and subscription contents, and promote the advertisements through fan relations. Mobile social network information flow advertisements typically consist of three roles: advertisers, social platforms, advertisees. Funded by advertisers, social platforms provide audience resources and deliver information streams to targeted advertising audiences according to certain rules.
In the process of implementing the invention, the inventor finds that at least the following problems exist in the existing information flow advertisement technology of the social network:
1. the number of the advertisement audiences is huge, when the advertisement audiences are divided according to the labels, a large amount of user data must be analyzed, then the advertisement audiences are split and grouped again, and heavy workload is brought to the users for labeling.
2. According to advertisement audiences who divide according to labels such as a certain field, attribute, region, the common focus that exists may exist not little difference between them, for example agricultural science and technology and network science and technology in science and technology field, the crowd in two kinds of fields probably can not exist the intersection on the network platform for the conversion efficiency of advertisement is low.
Disclosure of Invention
The embodiment of the invention provides a method and a system for realizing advertisement of a specified audience of original information of social relations.
In one aspect, an embodiment of the present invention provides a method for implementing advertisement of a specified audience for native information of a social relationship, where the method includes:
the method comprises the steps that original information which is released by an advertiser and contains advertisement content is used as advertisement information needing to be released, and a fan set corresponding to a target object set selected by the advertiser is used as an advertisement audience set corresponding to the advertisement information;
storing the corresponding relation between each advertisement audience in the advertisement audience set and the advertisement information needing to be delivered into an internal memory type kv storage;
when any advertisement audience opens a common information stream, extracting advertisement information corresponding to the current advertisement audience in the internal memory type kv storage according to the corresponding relation between each advertisement audience in the internal memory type kv storage and the advertisement information needing to be delivered;
and inserting the extracted advertisement information into the common information stream of the current advertisement audience, and putting the advertisement information serving as the information stream advertisement to the current advertisement audience.
On the other hand, the embodiment of the invention provides a system for realizing advertisement of specified audience of native information of social relationship, which comprises the following steps:
the system comprises an advertisement information acquisition unit, a target object collection unit and an advertisement information delivery unit, wherein the advertisement information acquisition unit is used for taking the original information which is released by an advertiser and contains advertisement content as the advertisement information to be delivered and taking a fan set corresponding to the target object set selected by the advertiser as an advertisement audience set corresponding to the advertisement information;
the advertisement information storage unit is used for storing the corresponding relation between each advertisement audience in the advertisement audience set and the advertisement information needing to be delivered into the internal memory type kv storage;
the advertisement information extraction unit is used for extracting the advertisement information corresponding to the current advertisement audience in the internal memory type kv storage according to the corresponding relation between each advertisement audience in the internal memory type kv storage and the advertisement information needing to be delivered when any advertisement audience opens the common information stream;
and the advertisement information delivery unit is used for inserting the extracted advertisement information into the common information stream of the current advertisement audience and delivering the advertisement information serving as the information stream advertisement to the current advertisement audience.
The technical scheme has the following beneficial effects: advertisement audiences crowd is selected by the advertiser, and the audience crowd has common attention objects, so that the advertisement audiences can generate more interactive behaviors, heavy labeling workload is avoided, and the advertisement information conversion rate is higher.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flowchart of a method for implementing advertisement with a specified audience based on native information of social relationships according to an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of a system for implementing advertisement with specified audience based on native information of social relationships according to an embodiment of the present invention;
FIG. 3 is a flowchart of an implementation method of advertising with a social relationship based on native information and audience designation.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. The embodiments of the present invention, and all other embodiments obtained by a person of ordinary skill in the art without any inventive work, belong to the scope of protection of the present invention.
As shown in fig. 1, a method for implementing advertisement of specified audience for native information of social relationship in an embodiment of the present invention is characterized in that the method includes:
the method comprises the steps that original information which is released by an advertiser and contains advertisement content is used as advertisement information needing to be released, and a fan set corresponding to a target object set selected by the advertiser is used as an advertisement audience set corresponding to the advertisement information;
storing the corresponding relation between each advertisement audience in the advertisement audience set and the advertisement information to be delivered into a key-value (key-value) storage;
when any advertisement audience opens a common information stream, extracting advertisement information corresponding to the current advertisement audience in the internal memory type kv storage according to the corresponding relation between each advertisement audience in the internal memory type kv storage and the advertisement information needing to be delivered;
and inserting the extracted advertisement information into the common information stream of the current advertisement audience, and putting the advertisement information serving as the information stream advertisement to the current advertisement audience.
Preferably, the extracting, according to the correspondence between each advertisement audience in the memory type kv storage and the advertisement information to be delivered, the advertisement information corresponding to the current advertisement audience in the memory type kv storage specifically includes:
and taking the unique mark field of the advertising audience as an index in the memory type kv storage, taking the advertising information as a corresponding retrieval value, and extracting the corresponding advertising information in the memory type kv storage according to the index of the current advertising audience.
Preferably, the set of advertiser-selected target objects includes: the specified target object is searched and selected by inputting a keyword related to the target object.
Preferably, the method further comprises: and when the delivery of the information flow advertisement is finished, counting the relevant exposure information and the interaction information of the information flow advertisement, calculating the delivery effect, and finally generating a report.
Preferably, the set of fans corresponding to the target object set selected by the advertiser is used as the advertisee set corresponding to the advertising information, and is specifically implemented by using a formula a ═ O1(f1, f2, … fn) + O2(f1, f2, … fn) + … Om (f1, f2, … fn), where a represents the advertisee set, O1, O2, … Om represent m target objects selected by the advertiser, O1(f1, f2, … fn), O2(f1, f2, … fn), … Om (f1, f2, … fn), and f represents fans corresponding to the target objects selected by the advertiser.
As shown in fig. 2, a system for implementing advertisement of specified audience for native information of social relationship according to an embodiment of the present invention includes:
the advertisement information acquisition unit 201 is configured to use native information including advertisement content released by an advertiser as advertisement information to be delivered, and use a fan set corresponding to a target object set selected by the advertiser as an advertisement audience set corresponding to the advertisement information;
the advertisement information storage unit 202 is configured to store a corresponding relationship between each advertisement audience in the advertisement audience set and advertisement information to be delivered to the memory type kv storage;
the advertisement information extracting unit 203 is configured to extract advertisement information corresponding to a current advertisement audience in the memory type kv storage according to a corresponding relationship between each advertisement audience in the memory type kv storage and advertisement information to be delivered when a general information stream is opened by any advertisement audience;
and the advertisement information delivery unit 204 is configured to insert the extracted advertisement information into a common information stream of the current advertisement audience, and deliver the extracted advertisement information to the current advertisement audience as an information stream advertisement.
Preferably, the advertisement information extracting unit 203 is specifically configured to: and taking the unique mark field of the advertising audience as an index in the memory type kv storage, taking the advertising information as a corresponding retrieval value, and extracting the corresponding advertising information in the memory type kv storage according to the index of the current advertising audience.
Preferably, the set of target objects selected by the advertiser is: the specified target object is searched and selected by inputting a keyword related to the target object.
Preferably, the system further comprises:
and the delivery effect counting unit is used for counting the relevant exposure information and the interaction information of the information flow advertisement when the delivery of the information flow advertisement is finished, calculating the delivery effect and finally generating a report.
Preferably, the set of fans corresponding to the target object set selected by the advertiser is used as the advertisee set corresponding to the advertising information, and is specifically implemented by using a formula a ═ O1(f1, f2, … fn) + O2(f1, f2, … fn) + … Om (f1, f2, … fn), where a represents the advertisee set, O1, O2, … Om represent m target objects selected by the advertiser, O1(f1, f2, … fn), O2(f1, f2, … fn), … Om (f1, f2, … fn), and f represents fans corresponding to the target objects selected by the advertiser.
The above technical solutions of the embodiments of the present invention are described in detail below with reference to application examples:
as shown in fig. 3, the advertiser selects the native information containing the advertisement content as the advertisement information to be delivered, and the advertiser may select three target objects which have been selected by the advertiser in the past half of the year, and in addition, the advertiser may search and select a specific target object by inputting keywords related to the target object; then, the order is submitted and created.
The system takes the native information which is released by an advertiser and contains the advertisement content as the advertisement information to be released, and takes the fan set corresponding to the target object set selected by the advertiser as the advertisement audience set corresponding to the advertisement information. Assume that the advertisee set is a, a ═ O1(f1, f2, … fn) + O2(f1, f2, … fn) + … Om (f1, f2, … fn), where a denotes the advertisee set, O1, O2, … Om denote m target objects selected by the advertiser, O1(f1, f2, … fn), O2(f1, f2, … fn), … Om (f1, f2, … fn) denote corresponding fan sets of target objects selected by the advertiser, respectively, where f denotes a fan of the target object. And storing the corresponding relation between each advertisee in the set A and the advertising information to be delivered into a memory type kv storage, such as Redis, Memcached and the like, with the advertisee unique mark field (such as UserId) as an index and the advertising information as a corresponding retrieval value. When any advertisement audience opens the common information stream, extracting the advertisement information corresponding to the current advertisement audience in the memory type kv storage according to the corresponding relation between each advertisement audience in the memory type kv storage and the advertisement information needing to be delivered. And then inserting the extracted advertisement information into a common information stream of the current advertisement audience, and serving as an information stream advertisement to be delivered to the current advertisement audience. And when the delivery of the information flow advertisement is finished, counting the relevant exposure information and the interaction information of the information flow advertisement, calculating the delivery effect, and finally generating a report.
In summary, the advertisement form of the present invention is not limited to the label, the attribute and the big data processing manner, but the advertiser selects the advertisement audience population by itself, the advertisement audience population includes one or more attributes and the audience in the field, and is not limited to a certain class of population, and the audience population has a common attention object, such as fans of a network large V, and they often can find a common topic and a common attention point. Therefore, the advertisement audiences can generate more interactive behaviors, the heavy work of labeling the users is avoided, and the conversion rate of the advertisement information is higher.
It should be understood that the specific order or hierarchy of steps in the processes disclosed is an example of exemplary approaches. Design preferences, it is understood that the specific order or hierarchy of steps in the processes may be rearranged without departing from the scope of the present disclosure. The accompanying method claims present elements of the various steps in a sample order, and are not intended to be limited to the specific order or hierarchy presented.
In the foregoing detailed description, various features are grouped together in a single embodiment for the purpose of streamlining the disclosure. This method of disclosure is not to be interpreted as reflecting an intention that the claimed embodiments of the subject matter require more features than are expressly recited in each claim. Rather, as the following claims reflect, invention lies in less than all features of a single disclosed embodiment. Thus, the following claims are hereby expressly incorporated into the detailed description, with each claim standing on its own as a separate preferred embodiment of the invention.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. To those skilled in the art; various modifications to these embodiments will be readily apparent, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the disclosure. Thus, the present disclosure is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
What has been described above includes examples of one or more embodiments. It is, of course, not possible to describe every conceivable combination of components or methodologies for purposes of describing the aforementioned embodiments, but one of ordinary skill in the art may recognize that many further combinations and permutations of various embodiments are possible. Accordingly, the embodiments described herein are intended to embrace all such alterations, modifications and variations that fall within the scope of the appended claims. Furthermore, to the extent that the term "includes" is used in either the detailed description or the claims, such term is intended to be inclusive in a manner similar to the term "comprising" as "comprising" is interpreted when employed as a transitional word in a claim. Furthermore, any use of the term "or" in the specification of the claims is intended to mean a "non-exclusive or".
Those of skill in the art will further appreciate that the various illustrative logical blocks, units, and steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both. To clearly illustrate the interchangeability of hardware and software, various illustrative components, elements, and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as hardware or software depends upon the particular application and design requirements of the overall system. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present embodiments.
The various illustrative logical blocks, or elements, described in connection with the embodiments disclosed herein may be implemented or performed with a general purpose processor, a digital signal processor, an Application Specific Integrated Circuit (ASIC), a field programmable gate array or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or any combination thereof designed to perform the functions described herein. A general-purpose processor may be a microprocessor, but in the alternative, the processor may be any conventional processor, controller, microcontroller, or state machine. A processor may also be implemented as a combination of computing devices, e.g., a digital signal processor and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a digital signal processor core, or any other similar configuration.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may be stored in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art. For example, a storage medium may be coupled to the processor such the processor can read information from, and write information to, the storage medium. In the alternative, the storage medium may be integral to the processor. The processor and the storage medium may reside in an ASIC, which may be located in a user terminal. In the alternative, the processor and the storage medium may reside in different components in a user terminal.
In one or more exemplary designs, the functions described above in connection with the embodiments of the invention may be implemented in hardware, software, firmware, or any combination of the three. If implemented in software, the functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium. Computer-readable media includes both computer storage media and communication media that facilitate transfer of a computer program from one place to another. Storage media may be any available media that can be accessed by a general purpose or special purpose computer. For example, such computer-readable media can include, but is not limited to, RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to carry or store program code in the form of instructions or data structures and which can be read by a general-purpose or special-purpose computer, or a general-purpose or special-purpose processor. Additionally, any connection is properly termed a computer-readable medium, and, thus, is included if the software is transmitted from a website, server, or other remote source via a coaxial cable, fiber optic cable, twisted pair, Digital Subscriber Line (DSL), or wirelessly, e.g., infrared, radio, and microwave. Such discs (disk) and disks (disc) include compact disks, laser disks, optical disks, DVDs, floppy disks and blu-ray disks where disks usually reproduce data magnetically, while disks usually reproduce data optically with lasers. Combinations of the above may also be included in the computer-readable medium.
The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are merely exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (8)
1. A method for implementing advertisement of specified audience of native information of social relationship is characterized in that the method comprises the following steps:
the method comprises the steps that original information which is released by an advertiser and contains advertisement content is used as advertisement information needing to be released, and a fan set corresponding to a target object set selected by the advertiser is used as an advertisement audience set corresponding to the advertisement information;
storing the corresponding relation between each advertisement audience in the advertisement audience set and the advertisement information needing to be delivered into an internal memory type kv storage;
when any advertisement audience opens a common information stream, extracting advertisement information corresponding to the current advertisement audience in the internal memory type kv storage according to the corresponding relation between each advertisement audience in the internal memory type kv storage and the advertisement information needing to be delivered;
inserting the extracted advertisement information into a common information stream of a current advertisement audience, and putting the advertisement information into the current advertisement audience as an information stream advertisement;
the method for selecting a fan set corresponding to a target object set selected by an advertiser as an advertisee set corresponding to the advertising information is specifically realized by a formula a ═ O1(f1, f2, … fn) + O2(f1, f2, … fn) + … Om (f1, f2, … fn), where a denotes the advertisee set, O1, O2, … Om denote m target objects selected by the advertiser, O1(f1, f2, … fn), O2(f1, f2, … fn), … Om (f1, f2, … fn) respectively denote fan sets corresponding to target objects selected by the advertiser, and f denotes fans of the target objects.
2. The method for implementing advertisement with specified audience of native information of social relationship as claimed in claim 1, wherein extracting advertisement information corresponding to the current advertisement audience in the memory type kv storage according to the corresponding relationship between each advertisement audience in the memory type kv storage and the advertisement information to be delivered specifically comprises:
and taking the unique mark field of the advertising audience as an index in the memory type kv storage, taking the advertising information as a corresponding retrieval value, and extracting the corresponding advertising information in the memory type kv storage according to the index of the current advertising audience.
3. The method for implementing ads to specified audiences of native information of social relationships of claim 1, wherein the set of advertiser-selected target objects comprises: the specified target object is searched and selected by inputting a keyword related to the target object.
4. The method for implementing ads to specified audiences of native information of social relationships of claim 1, further comprising: and when the delivery of the information flow advertisement is finished, counting the relevant exposure information and the interaction information of the information flow advertisement, calculating the delivery effect, and finally generating a report.
5. A system for implementing advertising to a specified audience of native information of a social relationship, the system comprising:
the system comprises an advertisement information acquisition unit, a target object collection unit and an advertisement information delivery unit, wherein the advertisement information acquisition unit is used for taking the original information which is released by an advertiser and contains advertisement content as the advertisement information to be delivered and taking a fan set corresponding to the target object set selected by the advertiser as an advertisement audience set corresponding to the advertisement information;
the advertisement information storage unit is used for storing the corresponding relation between each advertisement audience in the advertisement audience set and the advertisement information needing to be delivered into the internal memory type kv storage;
the advertisement information extraction unit is used for extracting the advertisement information corresponding to the current advertisement audience in the internal memory type kv storage according to the corresponding relation between each advertisement audience in the internal memory type kv storage and the advertisement information needing to be delivered when any advertisement audience opens the common information stream;
the advertisement information delivery unit is used for inserting the extracted advertisement information into a common information stream of the current advertisement audience and delivering the advertisement information to the current advertisement audience as an information stream advertisement;
the method for selecting a fan set corresponding to a target object set selected by an advertiser as an advertisee set corresponding to the advertising information is specifically realized by a formula a ═ O1(f1, f2, … fn) + O2(f1, f2, … fn) + … Om (f1, f2, … fn), where a denotes the advertisee set, O1, O2, … Om denote m target objects selected by the advertiser, O1(f1, f2, … fn), O2(f1, f2, … fn), … Om (f1, f2, … fn) respectively denote fan sets corresponding to target objects selected by the advertiser, and f denotes fans of the target objects.
6. The system for implementing advertisement to specified audience of native information of social relationship as claimed in claim 5, wherein said advertisement information extraction unit is specifically configured to: and taking the unique mark field of the advertising audience as an index in the memory type kv storage, taking the advertising information as a corresponding retrieval value, and extracting the corresponding advertising information in the memory type kv storage according to the index of the current advertising audience.
7. The system for implementing ads to specified audiences of native information of social relationships of claim 5, wherein the set of advertiser-selected target objects includes: the specified target object is searched and selected by inputting a keyword related to the target object.
8. The system for implementing ads to specified audiences of native information of social relationships of claim 5, further comprising:
and the delivery effect counting unit is used for counting the relevant exposure information and the interaction information of the information flow advertisement when the delivery of the information flow advertisement is finished, calculating the delivery effect and finally generating a report.
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| CN107464133B (en) * | 2017-07-05 | 2021-02-23 | 微梦创科网络科技（中国）有限公司 | Method and device for delivering advertisement |
| CN107491982B (en) * | 2017-07-10 | 2020-07-17 | 微梦创科网络科技（中国）有限公司 | Method and device for targeted advertisement delivery based on native relationship group |
| CN109191160B (en) * | 2018-07-05 | 2022-02-01 | 微梦创科网络科技（中国）有限公司 | Advertisement putting method and system based on information flow scene refreshing behavior |
| CN113159842B (en) * | 2021-04-14 | 2024-03-26 | 微梦创科网络科技（中国）有限公司 | Pricing and quality-keeping advertisement delivery method and system |
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