CN103679513A - Interactive advertisement injecting method based on social networks - Google Patents
Interactive advertisement injecting method based on social networks Download PDFInfo
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- CN103679513A CN103679513A CN201310716609.4A CN201310716609A CN103679513A CN 103679513 A CN103679513 A CN 103679513A CN 201310716609 A CN201310716609 A CN 201310716609A CN 103679513 A CN103679513 A CN 103679513A
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Abstract
The invention discloses an interactive advertisement injecting method based on social networks. The method includes the steps: a) firstly, creating and publishing advertisements to primarily spread the advertisements; b) secondly, displaying personalized advertisement push for each user according to browsing habits of users on a social network platform, and secondarily spreading the advertisements; c) finally, counting and analyzing interactive data of the advertisement push the users participating in. The interactive advertisement injecting method based on the social networks displays personalized advertisement push for each user according to the browsing habits of the users, mass data can be mined to perform accurate marketing, the sense of participation of the users is increased, so that the users are sufficiently involved in interaction with the advertisements, the users actively spread creative contents, review, vote, actively participate in various forms and perform real-time feedback instead of passively watching, and enterprises can timely and finely adjust marketing strategies and rapidly respond to market change.
Description
Technical field
The present invention relates to a kind of targeted customer's directional process method, relate in particular to a kind of interactive advertisement put-on method based on social networks.
Background technology
According to consumer insight data, show, in the young colony in 15-23 year, have 30% people never to pay close attention to the web advertisement.Therefore, concerning client, most important being not only created the advertisement attracted attention, needs especially to cater to consumer's individual demand, brings the more people of consumer and pays close attention to.Because social network exists the user group of magnanimity, common advertisement putting exists target customer indefinite, DeGrain.Therefore, be necessary to provide a kind of interactive advertisement put-on method based on social networks, by mass data, excavate the trial of carrying out precision marketing, by the vestige that user is stayed on social networks, for customer volume body customized advertising, according to user, browse custom for each user shows personalized advertisement pushing, merge the intercourse platform of social and personalized new model, make the propagation of brand more efficient.
Summary of the invention
Technical matters to be solved by this invention is to provide a kind of interactive advertisement put-on method based on social networks, can excavate mass data and carry out precision marketing, according to user, browsing custom pushes for each user shows personalized advertisement, increase user's sense of participation, allowing user fully incorporate in the interaction of advertisement goes, allow user initiatively propagate creative content, comment and ballot, and allow user participate in enthusiastically with various forms, be no longer passive watching, but real-time feedback, thereby make enterprise can finely tune in time marketing strategy, respond rapidly turn of the market.
The present invention solves the problems of the technologies described above the technical scheme adopting to be to provide a kind of interactive advertisement put-on method based on social networks, comprises the steps: a) first, creates also releasing advertisements and carries out Once dissemination; B) then, browsing according to user in social network-i i-platform is accustomed to showing personalized advertisement pushing for each user, advertisement carried out to secondary propagation; C) last, the interactive data that user is participated in to advertisement carries out statistical study.
The above-mentioned interactive advertisement put-on method based on social networks, wherein, described step b) user is paid close attention in social network-i i-platform to the type of advertisement, participate in interactive situation and carry out statistical study, to participating in the forward user of interactive statistics rank, the adline that mates its care, and according to carrying out advertisement pushing after matching degree sequence.
The above-mentioned interactive advertisement put-on method based on social networks, wherein, described step b) for each user shows personalized advertisement pushing, comprise: the list of concern+bean vermicelli, use active user's data, use active user good friend data, be shared with good friend, participate in comment, participate in topic, participate in ballot and show marketing account.
The above-mentioned interactive advertisement put-on method based on social networks, wherein, the interactive data statistics that described step c) user is participated in to advertisement comprises that user pays close attention to, shares forwardings, comment, participates in topic issue, votes or invitation good friend participates in interactive data advertisement.
The above-mentioned interactive advertisement put-on method based on social networks, wherein, the data that described user pays close attention to advertisement comprise: bean vermicelli number, advertisement bean vermicelli number and advertisement concern rate.
The above-mentioned interactive advertisement put-on method based on social networks, wherein, the data that described user shares forwarding to advertisement comprise: forward forwarding number in number, forward rate, advertisement, the interior forward rate of advertisement, once forward number, forward rate, covering user number, a forwarding and pay close attention to number of users and forwarding and concern rate.
The above-mentioned interactive advertisement put-on method based on social networks, wherein, the data that described user comments on advertisement comprise: in comment number, comment rate, advertisement, in comment number, advertisement, comment rate, isolated user are commented on number, isolated user comment rate, comment user comment rate, comment and pay close attention to number of users and comment and concern rate.
The above-mentioned interactive advertisement put-on method based on social networks, wherein, the data that described user participates in topic issue to advertisement comprise: topic issue number, the interior topic issue rate of advertisement, issue and concern number of users and issue and concern rate in topic content number, advertisement.
The above-mentioned interactive advertisement put-on method based on social networks, wherein, the data that described user votes to advertisement comprise: votes, turnout, ballot and concern number of users and ballot and concern rate.
The above-mentioned interactive advertisement put-on method based on social networks, wherein, the QQ that described social network-i i-platform is, Renren Network, microblogging or micro-letter.
The present invention contrasts prior art following beneficial effect: the interactive advertisement put-on method based on social networks provided by the invention, according to user, browsing custom pushes for each user shows personalized advertisement, can excavate mass data and carry out precision marketing, increase user's sense of participation, allowing user fully incorporate in the interaction of advertisement goes, allow user initiatively propagate creative content, comment and ballot, and allow user participate in enthusiastically with various forms, be no longer passive watching, but real-time feedback, thereby make enterprise can finely tune in time marketing strategy, respond rapidly turn of the market.
Accompanying drawing explanation
Fig. 1 is that schematic flow sheet is thrown in the interactive advertisement that the present invention is based on social networks.
Embodiment
Below in conjunction with drawings and Examples, the invention will be further described.
Fig. 1 is that schematic flow sheet is thrown in the interactive advertisement that the present invention is based on social networks.
Refer to Fig. 1, the interactive advertisement put-on method based on social networks provided by the invention comprises the steps:
Step S1: first, create also releasing advertisements and carry out Once dissemination;
Step S2: then, browsing according to user in social network-i i-platform is accustomed to showing personalized advertisement pushing for each user, advertisement is carried out to secondary propagation; Such as in social network-i i-platform such as QQ, Renren Network, microblogging or micro-letters, user is paid close attention in social network-i i-platform to the type of advertisement, participate in interactive situation and carry out statistical study, to participating in the forward user of interactive statistics rank, the adline that mates its care, and according to carrying out advertisement pushing after matching degree sequence; For each user shows personalized advertisement pushing, specifically can comprise following data: the list of concern+bean vermicelli, use active user's data, use active user good friend data, be shared with good friend, participate in comment, participate in topic, participate in ballot and show marketing account.
Interactive advertisement put-on method based on social networks provided by the invention, according to user, browse custom and push for each user shows personalized advertisement, can excavate mass data and carry out precision marketing, increase user's sense of participation, allowing user fully incorporate in the interaction of advertisement goes, allow user initiatively propagate creative content, comment and ballot, and allow user participate in enthusiastically with various forms, be no longer passive watching, but real-time feedback, concrete manifestation mode is divided into eight kinds, shows as follows:
A) concern+bean vermicelli list
1. directly pay close attention to marketing account;
2. show the bean vermicelli number of marketing account;
3. show a part of bean vermicelli information;
4. bean vermicelli information comprises head portrait, the pet name, bean vermicelli number etc., can support to show user's card (general platform all can provide);
5. can directly pay close attention to these beans vermicelli.
B) use active user's data
1. directly pay close attention to marketing account;
2. show active user's head portrait, the pet name;
3. show the information of specifying account number;
4. information comprises head portrait, the pet name, bean vermicelli number etc., can support to show user's card (general platform all can provide);
5. can directly pay close attention to these account numbers.
C) use active user good friend's data
1. directly pay close attention to marketing account;
2. show active user's pet name;
3. choose an active user's good friend, and show friend information;
4. friend information comprises head portrait, the pet name, can support to show user's card (general platform all can provide).
D) be shared with good friend's class intention
1. input characters, is shared with good friend; Default text is provided, without editor, can directly shares;
2. show the number of having shared, number can be dynamically pseudo-;
3. show the user's who has participated in active user's good friend information;
4. choose (or other condition) recently and share the content of this advertisement, show head portrait, the pet name, text, roll and upgrade.
E) participate in comment class intention
1. input characters participates in comment, and default text can be set, or prompt text;
2. user can select to forward (also sharing) simultaneously;
3. the quantity (without the situation of considering to repeat comment) that shows comment, numeral can be pseudo-dynamically (the comment number of advertisement the inside is dynamically pseudo-, but is true numeral) in microblogging;
4. in demonstration active user's good friend, participated in the user profile of comment;
5. choose nearest (or other condition) and comment on the content of this advertisement, show head portrait, the pet name, text, roll and upgrade.
F) participate in topic class intention
1. input characters, delivers content; Default topic;
2. show topic content number, do not consider the repetition of number, number can be dynamically pseudo-;
3. in demonstration active user's good friend, participate in the user's of topic information;
4. choose topic and issue recently the content of (or other condition), show head portrait, the pet name, text, roll and upgrade.
G) ballot class intention
1. show a minute option poll, can directly vote;
2. showing ballot sum, can be dynamically pseudo-;
3. in demonstration active user's good friend, participate in the user's of ballot information;
4. choose nearest ballot (or other condition), show head portrait, the pet name, text, roll and upgrade.
H) show marketing account class intention
1. the good friend who shows the active user who pays close attention to this marketing account;
2. choose at random the user who pays close attention to this marketing account;
3. show the information of marketing account, can pay close attention to by a key;
4. show the latest tendency of this marketing account, show head portrait, the pet name, text, roll and upgrade.
In addition the interactive advertisement put-on method based on social networks provided by the invention, but real-time feedback,, thereby make enterprise can finely tune in time marketing strategy, respond rapidly turn of the market for the statement of requirements of data, be divided into concern behavioral data, share (forwarding) behavioral data, comment behavioral data, participate in topic (issue) behavioral data, ballot (issue) behavioral data, fundamental analysis, advanced analysis (numerical analysis), user profile classification and advanced analysis (propagation).Concrete data item and explanation are as form:
Pay close attention to behavioral data:
Share (forwarding) behavioral data:
Comment behavioral data:
Participate in topic (issue) behavioral data:
Ballot (issue) behavioral data:
Fundamental analysis
Advanced analysis (numerical analysis):
User profile, classification
Advanced analysis (propagation):
Although the present invention discloses as above with preferred embodiment; so it is not in order to limit the present invention, any those skilled in the art, without departing from the spirit and scope of the present invention; when doing a little modification and perfect, so protection scope of the present invention is worked as with being as the criterion that claims were defined.
Claims (10)
1. the interactive advertisement put-on method based on social networks, is characterized in that, comprises the steps:
A) first, create also releasing advertisements and carry out Once dissemination;
B) then, browsing according to user in social network-i i-platform is accustomed to showing personalized advertisement pushing for each user, advertisement carried out to secondary propagation;
C) last, the interactive data that user is participated in to advertisement carries out statistical study.
2. the interactive advertisement put-on method based on social networks as claimed in claim 1, it is characterized in that, described step b) user is paid close attention in social network-i i-platform to the type of advertisement, participate in interactive situation and carry out statistical study, to participating in the forward user of interactive statistics rank, the adline that mates its care, and according to carrying out advertisement pushing after matching degree sequence.
3. the interactive advertisement put-on method based on social networks as claimed in claim 2, it is characterized in that described step b) for each user shows personalized advertisement pushing, comprise: the list of concern+bean vermicelli, use active user's data, use active user good friend data, be shared with good friend, participate in comment, participate in topic, participate in ballot and show marketing account.
4. the interactive advertisement put-on method based on social networks as claimed in claim 2, it is characterized in that described step c) interactive data statistics that user is participated in to advertisement comprises that user pays close attention to, shares forwardings, comment, participates in topic issue, votes or invitation good friend participates in interactive data advertisement.
5. the interactive advertisement put-on method based on social networks as claimed in claim 4, is characterized in that, the data that described user pays close attention to advertisement comprise: bean vermicelli number, advertisement bean vermicelli number and advertisement concern rate.
6. the interactive advertisement put-on method based on social networks as claimed in claim 4, it is characterized in that, the data that described user shares forwarding to advertisement comprise: forward forwarding number in number, forward rate, advertisement, the interior forward rate of advertisement, once forward number, forward rate, covering user number, a forwarding and pay close attention to number of users and forwarding and concern rate.
7. the interactive advertisement put-on method based on social networks as claimed in claim 4, it is characterized in that, the data that described user comments on advertisement comprise: in comment number, comment rate, advertisement, in comment number, advertisement, comment rate, isolated user are commented on number, isolated user comment rate, comment user comment rate, comment and pay close attention to number of users and comment and concern rate.
8. the interactive advertisement put-on method based on social networks as claimed in claim 4, it is characterized in that, the data that described user participates in topic issue to advertisement comprise: topic issue number, the interior topic issue rate of advertisement, issue and concern number of users and issue and concern rate in topic content number, advertisement.
9. the interactive advertisement put-on method based on social networks as claimed in claim 4, is characterized in that, the data that described user votes to advertisement comprise: votes, turnout, ballot and concern number of users and ballot and concern rate.
10. the interactive advertisement put-on method based on social networks as described in claim 1～9 any one, is characterized in that, the QQ that described social network-i i-platform is, Renren Network, microblogging or micro-letter.
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