CN106844792A - A kind of primary information of social networks specifies audient's advertisement implementation method and system - Google Patents
A kind of primary information of social networks specifies audient's advertisement implementation method and system Download PDFInfo
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- CN106844792A CN106844792A CN201710200830.2A CN201710200830A CN106844792A CN 106844792 A CN106844792 A CN 106844792A CN 201710200830 A CN201710200830 A CN 201710200830A CN 106844792 A CN106844792 A CN 106844792A
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Abstract
The embodiment of the present invention provides a kind of specified audient's advertisement implementation method and system of the primary information of social networks, and methods described includes：The advertising message that the primary information comprising ad content that advertiser is issued is delivered as needs, using the corresponding bean vermicelli set of destination object set selected by advertiser as commercial audience set；Each commercial audience in commercial audience set and the corresponding relation of the advertising message for needing to deliver are stored into internal memory type kv storages；Each commercial audience and the corresponding relation of the advertising message for needing to deliver in internal memory type kv storages, extract the corresponding advertising message of Current ad audient in internal memory type kv storages；Current ad audient is delivered in the general information stream that the advertising message of extraction is inserted Current ad audient.Above-mentioned technical proposal has the advantages that：There is common concern by audient crowd, commercial audience can produce more mutual-action behaviors, and workload is small, and advertising message conversion ratio also can be higher.
Description
Technical field
A kind of primary information the present invention relates to Internet technical field, more particularly to social networks specifies audient's advertisement reality
Existing method and system.
Background technology
With the fast development of social networks, the information flow advertisement technology of social networks also gets over maturation, it is common practice that
Different audient crowds are divided using label, user property, recommends relevant advertisements according to record, subscribed content is browsed, by bean vermicelli
Relation popularization etc..The advertisement of mobile social networking information flow is generally made up of three roles：Advertiser, social platform, commercial audience.
Provided funds by advertiser, social platform provides audient's resource and information flow is delivered to targeted advertisements audient according to certain rule.
In process of the present invention is realized, at least exist in the information flow advertisement technology of the existing social networks of inventor's discovery
Following problem：
1. commercial audience substantial amounts, when dividing commercial audience by label, it is necessary to a large number of users data analysis, Ran Houzai
Split, give commercial audience packet again, labelled to user and bring hard work amount.
2. the commercial audience for being divided by labels such as a certain field, attribute, regions, the common focus existed between them can
Can there is no small difference, such as the agricultural science and technology and the network technology of sciemtifec and technical sphere, two kinds of crowds in field may be
Exist in the network platform and occur simultaneously so that the transformation efficiency of advertisement is low.
The content of the invention
The embodiment of the present invention provides a kind of primary information of social networks and specifies audient's advertisement implementation method and system, passes through
Advertiser is from choosing commercial audience crowd, and audient crowd has a common concern, thus such commercial audience can produce it is more
Mutual-action behavior, it is to avoid the heavy workload that labels, advertising message conversion ratio also can be higher.
On the one hand, the embodiment of the invention provides a kind of specified audient's advertisement realization side of the primary information of social networks
Method, methods described includes：
The advertising message that the primary information comprising ad content that advertiser is issued is delivered as needs, by advertiser institute
The corresponding bean vermicelli set of destination object set is selected as the corresponding commercial audience set of the advertising message；
By each commercial audience in commercial audience set and the corresponding relation of the advertising message delivered is needed to store to interior
Deposit type kv storage in；
When any commercial audience opens general information stream, according to each commercial audience and needs in internal memory type kv storages
The corresponding relation of the advertising message of dispensing, extracts the corresponding advertising message of Current ad audient in internal memory type kv storages；
In the general information stream of the advertising message insertion Current ad audient that will be extracted, given as information flow advertisement putting and worked as
Preceding commercial audience.
On the other hand, system is realized in the specified audient's advertisement that the embodiment of the invention provides a kind of primary information of social networks
System, the system includes：
Advertising message collecting unit, for the primary information comprising ad content of issuing advertiser as needing to deliver
Advertising message, the corresponding bean vermicelli set of destination object set selected by advertiser is received as the corresponding advertisement of the advertising message
Crowd's set；
Advertising message storage element, for each commercial audience in commercial audience set to be believed with the advertisement for needing to deliver
The corresponding relation of breath is stored into internal memory type kv storages；
Advertising message extraction unit, for when any commercial audience opens general information stream, being stored according to internal memory type kv
In each commercial audience and the corresponding relation of the advertising message for needing to deliver, extract Current ad audient in internal memory type kv storage
Corresponding advertising message；
Advertising message delivers unit, and the advertising message for that will extract is inserted in the general information stream of Current ad audient,
Current ad audient is given as information flow advertisement putting.
Above-mentioned technical proposal has the advantages that：By advertiser from selection commercial audience crowd, and audient crowd
There is common concern, thus such commercial audience can produce more mutual-action behaviors, it is to avoid the heavy workload that labels, extensively
Accusing information transferring rate also can be higher.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
The accompanying drawing to be used needed for having technology description is briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 specifies audient's advertisement implementation method flow chart for a kind of primary information of social networks of the embodiment of the present invention；
Fig. 2 specifies audient's advertisement to realize that system architecture is illustrated for a kind of primary information of social networks of the embodiment of the present invention
Figure；
Fig. 3 is that a kind of primary information of social networks of application example of the present invention specifies audient's advertisement implementation method flow chart.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.This hair
Embodiment in bright, the every other implementation that those of ordinary skill in the art are obtained under the premise of creative work is not made
Example, belongs to the scope of protection of the invention.
As shown in figure 1, specified audient's advertisement implementation method of the primary information for a kind of social networks of the embodiment of the present invention,
Characterized in that, methods described includes：
The advertising message that the primary information comprising ad content that advertiser is issued is delivered as needs, by advertiser institute
The corresponding bean vermicelli set of destination object set is selected as the corresponding commercial audience set of the advertising message；
By each commercial audience in commercial audience set and the corresponding relation of the advertising message delivered is needed to store to interior
Deposit type kv (key-value, key assignments) storage in；
When any commercial audience opens general information stream, according to each commercial audience and needs in internal memory type kv storages
The corresponding relation of the advertising message of dispensing, extracts the corresponding advertising message of Current ad audient in internal memory type kv storages；
In the general information stream of the advertising message insertion Current ad audient that will be extracted, given as information flow advertisement putting and worked as
Preceding commercial audience.
Preferably, each commercial audience in the storage according to internal memory type kv is corresponding with the advertising message for needing to deliver
Relation, extracts the corresponding advertising message of Current ad audient in internal memory type kv storages, specially：
Using commercial audience unique designation field as index in internal memory type kv storages, retrieved as correspondence using advertising message
Value, the index according to Current ad audient extracts corresponding advertising message in internal memory type kv storages.
Preferably, destination object set includes selected by the advertiser：By being input into the keyword related to destination object
The specified destination object searched for and choose.
Preferably, methods described also includes：At the end of described information stream advertisement putting, the information flow advertisement is counted related
Exposure information and interactive information, calculate and deliver effect, ultimately produce form.
Preferably, it is described by the corresponding bean vermicelli set of destination object set selected by advertiser, as the advertising message pair
The commercial audience set answered, especially by formula A=O1 (f1, f2 ... fn)+O2 (f1, f2 ... fn)+... Om (f1, f2 ...
Fn) realize, wherein, A represents commercial audience set, O1, O2 ... Om represents m destination object selected by advertiser, O1 (f1,
F2 ... fn), O2 (f1, f2 ... fn) ... Om (f1, f2 ... fn) represents that each destination object selected by advertiser is corresponding respectively
Bean vermicelli set, wherein f represent the bean vermicelli of destination object.
As shown in Fig. 2 for system is realized in a kind of specified audient's advertisement of the primary information of social networks of the embodiment of the present invention,
The system includes：
Advertising message collecting unit 201, for the primary information comprising ad content of issuing advertiser as needs
The advertising message of dispensing is corresponding wide using the corresponding bean vermicelli set of destination object set selected by advertiser as the advertising message
Accuse audient's set；
Advertising message storage element 202, for each commercial audience in commercial audience set is wide with what needs were delivered
The corresponding relation of announcement information is stored into internal memory type kv storages；
Advertising message extraction unit 203, for when any commercial audience opens general information stream, being stored up according to internal memory type kv
Each commercial audience and the corresponding relation of the advertising message for needing to deliver in depositing, extract Current ad during internal memory type kv is stored and receive
Many corresponding advertising messages；
Advertising message delivers unit 204, and the advertising message for that will extract inserts the general information stream of Current ad audient
In, give Current ad audient as information flow advertisement putting.
Preferably, the advertising message extraction unit 203 specifically for：It is unique with commercial audience in internal memory type kv storages
Used as index, using advertising message as correspondence searching value, the index according to Current ad audient extracts internal memory type kv to attribute field
Corresponding advertising message in storage.
Preferably, destination object collection is combined into selected by the advertiser：Searched by the keyword for being input into related to destination object
Rope and the specified destination object chosen.
Preferably, the system also includes：
Effect statistic unit is delivered, it is related at the end of described information stream advertisement putting, counting the information flow advertisement
Exposure information and interactive information, calculate and deliver effect, ultimately produce form.
Preferably, it is described by the corresponding bean vermicelli set of destination object set selected by advertiser, as the advertising message pair
The commercial audience set answered, especially by formula A=O1 (f1, f2 ... fn)+O2 (f1, f2 ... fn)+... Om (f1, f2 ...
Fn) realize, wherein, A represents commercial audience set, O1, O2 ... Om represents m destination object selected by advertiser, O1 (f1,
F2 ... fn), O2 (f1, f2 ... fn) ... Om (f1, f2 ... fn) represents that each destination object selected by advertiser is corresponding respectively
Bean vermicelli set, wherein f represent the bean vermicelli of destination object.
Embodiment of the present invention above-mentioned technical proposal is described in detail below in conjunction with application example：
As shown in figure 3, advertiser chooses the primary information comprising ad content as the advertising message for needing to deliver, advertisement
Master can choose interior advertiser in history of nearly half a year and choose three most destination objects, additionally, advertiser can also pass through
The input keyword related to destination object is scanned for and chooses specified destination object；Then submit to, create order.
The advertising message that the primary information comprising ad content that system issues advertiser is delivered as needs, by advertisement
The corresponding bean vermicelli set of destination object set selected by main, as the corresponding commercial audience set of the advertising message.It is assumed that this is wide
Accuse audient's collection and be combined into A, A=O1 (f1, f2 ... fn)+O2 (f1, f2 ... fn)+... Om (f1, f2 ... fn) realizes, wherein, A tables
Show commercial audience set, O1, O2 ... Om represents m destination object selected by advertiser, O1 (f1, f2 ... fn), O2 (f1,
F2 ... fn) ... Om (f1, f2 ... fn) represents the corresponding bean vermicelli set of each destination object selected by advertiser, wherein f tables respectively
Show the bean vermicelli of destination object.By each commercial audience in set A with need deliver advertising message corresponding relation store to
In internal memory type kv storages, such as Redis, Memcached etc., using commercial audience unique designation field (such as UserId) as rope
Draw, advertising message is used as correspondence searching value.When any commercial audience opens general information stream, according in internal memory type kv storages
Each commercial audience and the corresponding relation of the advertising message for needing to deliver, extract Current ad audient correspondence in internal memory type kv storages
Advertising message.Then, in the general information stream of the advertising message insertion Current ad audient that will be extracted, as information flow advertisement
It is delivered to Current ad audient.At the end of information flow advertisement putting, the information flow advertisement relevant exposure information and interaction are counted
Effect is delivered in information, calculating, ultimately produces form.
In sum, advertisement form of the invention is not limited to label, attribute and big data processing mode, but passes through
Advertiser includes one or more attributes, the audient in field, is not limited to certain from commercial audience crowd, commercial audience crowd is chosen
One class crowd, and audient crowd has common concern, such as the bean vermicelli of the big V of certain network, they tend to find common words
Topic and common focus.Thus such commercial audience can produce more mutual-action behaviors, it is to avoid the heavy work that is labelled to user
Make, advertising message conversion ratio can be higher.
It should be understood that the particular order or level the step of during disclosed are the examples of illustrative methods.Design is inclined
It is good, it should be appreciated that during the step of particular order or level can be in the case of the protection domain for not departing from the disclosure
Rearranged.Appended claim to a method gives the key element of various steps with exemplary order, and not will
It is limited to described particular order or level.
In above-mentioned detailed description, various features are combined in single embodiment together, to simplify the disclosure.No
This open method should be construed to reflect such intention, i.e. the embodiment of theme required for protection needs ratio
The more features of feature clearly stated in each claim.Conversely, as appending claims reflects
Like that, the present invention is in the state fewer than whole features of disclosed single embodiment.Therefore, appending claims
It is hereby expressly incorporated into detailed description, wherein each claim is alone as the single preferred embodiment of the present invention.
To enable any technical staff in the art to realize or using the present invention, disclosed embodiment being entered above
Description is gone.To those skilled in the art；The various modification modes of these embodiments will be apparent from, and this
The General Principle of text definition can also be applied to other embodiments on the basis of the spirit and scope for not departing from the disclosure.
Therefore, the disclosure is not limited to embodiments set forth herein, but most wide with principle disclosed in the present application and novel features
Scope is consistent.
Described above includes the citing of one or more embodiments.Certainly, in order to above-described embodiment is described and description portion
The all possible combination of part or method is impossible, but it will be appreciated by one of ordinary skill in the art that each is implemented
Example can do further combinations and permutations.Therefore, embodiment described herein is intended to fall into appended claims
Protection domain in all such changes, modifications and variations.Additionally, with regard to the term used in specification or claims
"comprising", the word cover mode similar to term " including ", solved as link word in the claims just as " including, "
As releasing.Additionally, the use of any one term "or" in the specification of claims being to represent " non-exclusionism
Or ".
Those skilled in the art will also be appreciated that the various illustrative components, blocks that the embodiment of the present invention is listed
(illustrative logical block), unit, and step can be by the knot of electronic hardware, computer software, or both
Conjunction is realized.To clearly show that the replaceability (interchangeability) of hardware and software, above-mentioned various explanations
Property part (illustrative components), unit and step universally describe their function.Such work(
It can be the design requirement for realizing depending on specific application and whole system by hardware or software.Those skilled in the art
Can be for every kind of specific application, it is possible to use various methods realize described function, but this realization is understood not to
Beyond the scope of embodiment of the present invention protection.
Various illustrative logical block described in the embodiment of the present invention, or unit can by general processor,
Digital signal processor, application specific integrated circuit (ASIC), field programmable gate array or other programmable logic devices, discrete gate
Or the design of transistor logic, discrete hardware components, or any of the above described combination is come the function realized or described by operate.General place
Reason device can be microprocessor, and alternatively, the general processor can also be any traditional processor, controller, microcontroller
Device or state machine.Processor can also be realized by the combination of computing device, such as digital signal processor and microprocessor,
Multi-microprocessor, one or more microprocessors combine a Digital Signal Processor Core, or any other like configuration
To realize.
The step of method or algorithm described in the embodiment of the present invention can be directly embedded into hardware, computing device it is soft
Part module or the combination of both.Software module can be stored in RAM memory, flash memory, ROM memory, EPROM storages
Other any form of storage media in device, eeprom memory, register, hard disk, moveable magnetic disc, CD-ROM or this area
In.Exemplarily, storage medium can be connected with processor, to allow that processor reads information from storage medium, and
Write information can be deposited to storage medium.Alternatively, storage medium can also be integrated into processor.Processor and storage medium can
To be arranged in ASIC, ASIC can be arranged in user terminal.Alternatively, processor and storage medium can also be arranged at use
In different part in the terminal of family.
In one or more exemplary designs, above-mentioned functions described by the embodiment of the present invention can be in hardware, soft
Any combination of part, firmware or this three is realized.If realized in software, these functions can be stored and computer-readable
On medium, or it is transmitted on the medium of computer-readable with one or more instructions or code form.Computer readable medium includes electricity
Brain stores medium and is easy to so that allowing computer program to be transferred to other local telecommunication medias from a place.Storage medium can be with
It is that any general or special computer can be with the useable medium of access.For example, such computer readable media can include but
RAM, ROM, EEPROM, CD-ROM or other optical disc storages, disk storage or other magnetic storage devices are not limited to, or other are appointed
What can be used for carrying or store with instruct or data structure and other can be by general or special computer or general or specially treated
Device reads the medium of the program code of form.Additionally, any connection can be properly termed computer readable medium, example
Such as, if software is by a coaxial cable, fiber optic cables, double from web-site, server or other remote resources
Twisted wire, Digital Subscriber Line (DSL) or with the wireless way for transmitting such as example infrared, wireless and microwave be also contained in it is defined
In computer readable medium.Described disk (disk) and disk (disc) include Zip disk, radium-shine disk, CD, DVD, floppy disk
And Blu-ray Disc, disk is generally with magnetic duplication data, and disk generally carries out optical reproduction data with laser.Combinations of the above
Can also be included in computer readable medium.
Above-described specific embodiment, has been carried out further to the purpose of the present invention, technical scheme and beneficial effect
Describe in detail, should be understood that and the foregoing is only specific embodiment of the invention, be not intended to limit the present invention
Protection domain, all any modification, equivalent substitution and improvements within the spirit and principles in the present invention, done etc. all should include
Within protection scope of the present invention.
Claims (10)
1. specified audient's advertisement implementation method of the primary information of a kind of social networks, it is characterised in that methods described includes：
The advertising message that the primary information comprising ad content that advertiser is issued is delivered as needs, by mesh selected by advertiser
The corresponding bean vermicelli set of mark object set is used as the corresponding commercial audience set of the advertising message；
Each commercial audience in commercial audience set is stored to internal memory type with the corresponding relation of the advertising message for needing to deliver
In kv storages；
When any commercial audience open general information stream when, according to internal memory type kv storage in each commercial audience with need deliver
Advertising message corresponding relation, extract the corresponding advertising message of Current ad audient in internal memory type kv storage；
In the general information stream of the advertising message insertion Current ad audient that will be extracted, as information flow advertisement putting to current wide
Accuse audient.
2. specified audient's advertisement implementation method of the primary information of social networks as claimed in claim 1, it is characterised in that described
Each commercial audience and the corresponding relation of the advertising message for needing to deliver in internal memory type kv storages, extract internal memory type kv storages
The corresponding advertising message of middle Current ad audient is deposited, is specifically included：
Using commercial audience unique designation field as index in internal memory type kv storages, using advertising message as correspondence searching value,
Index according to Current ad audient extracts corresponding advertising message in internal memory type kv storages.
3. specified audient's advertisement implementation method of the primary information of social networks as claimed in claim 1, it is characterised in that described
Destination object set selected by advertiser includes：By the specified target for being input into the keyword search related to destination object and choose
Object.
4. specified audient's advertisement implementation method of the primary information of social networks as claimed in claim 1, it is characterised in that also wrap
Include：At the end of described information stream advertisement putting, the information flow advertisement relevant exposure information and interactive information are counted, calculate and deliver
Effect, ultimately produces form.
5. specified audient's advertisement implementation method of the primary information of social networks as claimed in claim 1, it is characterised in that described
Using the corresponding bean vermicelli set of destination object set selected by advertiser as the corresponding commercial audience set of the advertising message, specifically
By formula A=O1 (f1, f2 ... fn)+O2 (f1, f2 ... fn)+... Om (f1, f2 ... fn) realize, wherein, A represents advertisement
Audient gather, O1, O2 ... Om represents m destination object selected by advertiser, O1 (f1, f2 ... fn), O2 (f1, f2 ...
Fn) ... Om (f1, f2 ... fn) represents the corresponding bean vermicelli set of each destination object selected by advertiser respectively, and wherein f represents mesh
Mark the bean vermicelli of object.
6. system is realized in specified audient's advertisement of the primary information of a kind of social networks, it is characterised in that the system includes：
Advertising message collecting unit, it is wide as need to deliver for the primary information comprising ad content of issuing advertiser
Announcement information, using the corresponding bean vermicelli set of destination object set selected by advertiser as the corresponding commercial audience collection of the advertising message
Close；
Advertising message storage element, for by each commercial audience in commercial audience set and the advertising message for needing to deliver
Corresponding relation is stored into internal memory type kv storages；
Advertising message extraction unit, for when any commercial audience opens general information stream, according in internal memory type kv storages
Each commercial audience and the corresponding relation of the advertising message for needing to deliver, extract Current ad audient correspondence in internal memory type kv storages
Advertising message；
Advertising message delivers unit, and the advertising message for that will extract is inserted in the general information stream of Current ad audient, as
Current ad audient is given in information flow advertisement putting.
7. system is realized in specified audient's advertisement of the primary information of social networks as claimed in claim 6, it is characterised in that described
Advertising message extraction unit specifically for：Using commercial audience unique designation field as index in internal memory type kv storages, with wide
Announcement information extracts corresponding advertising message in internal memory type kv storages as correspondence searching value, the index according to Current ad audient.
8. system is realized in specified audient's advertisement of the primary information of social networks as claimed in claim 6, it is characterised in that described
Destination object set selected by advertiser includes：By the specified target for being input into the keyword search related to destination object and choose
Object.
9. system is realized in specified audient's advertisement of the primary information of social networks as claimed in claim 6, it is characterised in that also wrapped
Include：
Effect statistic unit is delivered, at the end of described information stream advertisement putting, counting the information flow advertisement relevant exposure
Information and interactive information, calculate and deliver effect, ultimately produce form.
10. system is realized in specified audient's advertisement of the primary information of social networks as claimed in claim 6, it is characterised in that institute
State the corresponding bean vermicelli set of destination object set selected by advertiser as the corresponding commercial audience set of the advertising message, tool
Body by formula A=O1 (f1, f2 ... fn)+O2 (f1, f2 ... fn)+... Om (f1, f2 ... fn) realize, wherein, A represents wide
Accuse audient set, O1, O2 ... Om represents m destination object selected by advertiser, O1 (f1, f2 ... fn), O2 (f1, f2 ...
Fn) ... Om (f1, f2 ... fn) represents the corresponding bean vermicelli set of each destination object selected by advertiser respectively, and wherein f represents mesh
Mark the bean vermicelli of object.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710200830.2A CN106844792B (en) | 2017-03-30 | 2017-03-30 | Method and system for realizing advertisement of primary information designated audience of social relationship |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710200830.2A CN106844792B (en) | 2017-03-30 | 2017-03-30 | Method and system for realizing advertisement of primary information designated audience of social relationship |
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| CN106844792B CN106844792B (en) | 2020-02-28 |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
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| CN113159842A (en) * | 2021-04-14 | 2021-07-23 | 微梦创科网络科技（中国）有限公司 | Method and system for putting price-guaranteeing advertisement |
| CN113159842B (en) * | 2021-04-14 | 2024-03-26 | 微梦创科网络科技（中国）有限公司 | Pricing and quality-keeping advertisement delivery method and system |
| CN113868549A (en) * | 2021-09-22 | 2021-12-31 | 浙江大学 | Advertisement putting optimization method and device, electronic equipment and storage medium |
| CN113868549B (en) * | 2021-09-22 | 2024-05-17 | 浙江大学 | Advertisement putting optimization method and device, electronic equipment and storage medium |
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