CN107491982A - Advertisement orientation put-on method and device based on primary relation group - Google Patents
Advertisement orientation put-on method and device based on primary relation group Download PDFInfo
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- CN107491982A CN107491982A CN201710554580.2A CN201710554580A CN107491982A CN 107491982 A CN107491982 A CN 107491982A CN 201710554580 A CN201710554580 A CN 201710554580A CN 107491982 A CN107491982 A CN 107491982A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
Abstract
The present invention relates to Internet advertising to launch technical field, and in particular to a kind of advertisement orientation put-on method and device based on primary relation group, including：Potential commercial audience set A and corresponding bridge information are obtained in the primary relation group for the advertisement material formulated from primary the relation group and advertiser of advertiser；The bridge information is used to represent the relation between potential commercial audience set A and advertiser and advertisement material；The stereotactic conditions set according to the advertiser obtain commercial audience set B；By the bridge presentation of information on advertisement material, into the potential commercial audience set A and the commercial audience set B common factor C, user launches the advertisement material for showing corresponding bridge information；User launches the advertisement material without bridge information in complementary set D into the commercial audience set B in addition to the common factor C.The present invention can not only accomplish precisely to launch advertisement, and advertising results can also be made not stiff.
Description
Technical field
The present invention relates to Internet advertising to launch technical field, and in particular to a kind of advertisement orientation based on primary relation group
Put-on method and device.
Background technology
With the rise of social networks, the mode that people obtain information turns to the letter with social networks by traditional media
Breath stream, such as microblogging.Targeted ads also develop rapidly therewith as a kind of emerging web advertisement pattern, and this advertisement is accurate with it
Really, in time, it is efficient the characteristics of paid close attention to by the advertiser of purchase advertisement marketing product.Suitable for information flow advertisement in form
It is upper to change very greatly compared to conventional ads.For example, ad content is fabricated into blog article as advertisement material, user is delivered to.It is existing
Social networks in information flow advertisement have following feature：
1st, advertisement material content is interspersed in the content of normal information stream；
2nd, advertiser is realized to advertising thing by the personal settings to the various dimensions such as age, region in advertisement attributes
The orientation of material is launched.
But it is more stiff that advertisement material is inserted directly into message stream mode, disturbed for domestic consumer larger, influence to use
Family is experienced, and influences interactive rate and advertising results indirectly；It is larger additionally, due to commercial audience Candidate Set, it is difficult to accomplish advertisement material
Precisely launch.
The content of the invention
The embodiment of the present invention provides a kind of advertisement orientation put-on method and device based on primary relation group, can not only do
Advertisement is launched to accurate, and advertising results can also be made not stiff.
On the one hand, the orientation put-on method of the advertisement based on primary relation group designed by the present invention, including：From advertiser's
Potential commercial audience set A and corresponding bridge are obtained in the primary relation group for the advertisement material that primary relation group and advertiser formulate
Beam information；The bridge information is used to represent the relation between potential commercial audience set A and advertiser and advertisement material；
The stereotactic conditions set according to the advertiser obtain commercial audience set B；
By the bridge presentation of information on advertisement material, to the potential commercial audience set A and the commercial audience
User launches the advertisement material for showing corresponding bridge information in set B common factor C；
User launches the advertisement without bridge information in complementary set D into the commercial audience set B in addition to the common factor C
Material.
On the other hand, the orientation delivery device of the advertisement based on primary relation group designed by the present invention, described device include：
Primary election unit, obtain in the primary relation group for the advertisement material formulated from primary the relation group and advertiser of advertiser potential
Commercial audience set A and corresponding bridge information；The bridge information be used to representing potential commercial audience set A and advertiser and
Relation between advertisement material；
Screening unit, the stereotactic conditions for being set according to the advertiser obtain commercial audience set B；
It is accurate to launch unit, for by the bridge presentation of information in advertisement material, to the potential commercial audience collection
Close user in A and commercial audience set B common factor C and launch the advertisement material for showing corresponding bridge information；
It is common to launch unit, thrown for user in the complementary set D into the commercial audience set B in addition to the common factor C
Put the advertisement material of no bridge information.
In the present invention, distributed KV storages：Data do consistent hashing by key, and distributed storage is in different services
On device.Distributed KV storages can storage data quantity it is larger, extension is convenient.Internal memory type KV is stored：Data storage is in internal memory, inquiry
Write efficiency is higher.
Advertisement orientation put-on method and device of the present invention based on primary relation group have the beneficial effect that：
1st, the stereotactic conditions of advertiser, the primary relation of advertiser and the primary relation of advertisement material are combined, to find
Commercial audience, such mode greatly improve the accuracy of advertisement putting；
2nd, when advertisement material is delivered to commercial audience, if this commercial audience is the user filtered out according to primary relation,
The advertisement material for showing primary relation is then launched, can so make advertisement material be easier to be received, is remarkably improved advertisement effect
Fruit；
3rd, preferential displaying has the advertisement material of primary relation so that the advertisement material more than concern and mutual-action behavior is easier
To exposure, the benign cycle of advertisement is shifted onto.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is the flow chart of the inventive method；
Fig. 2 is the configuration diagram of apparatus of the present invention；
Fig. 3 is the structural representation of primary election unit in apparatus of the present invention；
Fig. 4 is the structural representation of screening unit in apparatus of the present invention；
Fig. 5 is the structural representation of the first primary election module in apparatus of the present invention；
Fig. 6 is the structural representation of the second primary election module in apparatus of the present invention；
Fig. 7 is the accurate structural representation for launching unit in apparatus of the present invention；
Fig. 8 is the structural representation of the first accurate putting module in apparatus of the present invention；
Fig. 9 is the structural representation of the second accurate putting module in apparatus of the present invention；
Figure 10 is the configuration diagram of the primary relation group of advertiser in the present invention；
Figure 11 is the configuration diagram of the primary relation group of advertisement material in the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other under the premise of creative work is not made
Embodiment, belong to the scope of protection of the invention.
As shown in Fig. 1, Figure 10 and Figure 11, the advertisement orientation put-on method of the present invention based on primary relation group, bag
Include：
101st, obtained in the primary relation group for the advertisement material formulated from primary the relation group and advertiser of advertiser potential
Commercial audience set A and corresponding bridge information；The bridge information be used to representing potential commercial audience set A and advertiser and
Relation between advertisement material；
The primary relation group of the advertiser includes the first customer group and second user group, and first customer group is by advertisement
Main bean vermicelli composition, the second user group are made up of the bean vermicelli of user in the first customer group；The primary pass of the advertisement material
It is that group includes the 3rd customer group and fourth user group, the 3rd customer group is by the user's group of mutual-action behavior with advertisement material being present
Into the fourth user group is made up of the bean vermicelli of user in the 3rd customer group；
Potential commercial audience set A is obtained in the primary relation group of the primary relation group and advertisement material from advertiser
With corresponding bridge information, specifically include：
The first potential commercial audience set A1 and the first bridge information are obtained from the primary relation group of advertiser；
The second potential commercial audience set A2 and the second bridge information are obtained from the primary relation group of advertisement material；
The described first potential potential commercial audience set A2 of commercial audience set A1 and second are formed into the potential advertisement
Audient set A, the first bridge information and the second bridge information are formed into the bridge information.
The first potential commercial audience set A1 and the first bridge information, tool are obtained in the primary relation group from advertiser
Body includes：
By in the first customer group, set M is classified as with the user that advertiser mutually pays close attention to；
User of the bean vermicelli number more than n will be enlivened in set M and is set as the first bridge user, the first bridge information is used for
Represent that the first bridge user mutually pays close attention to advertiser；
In second user group, by the bean vermicelli duplicate removal of the first bridge user, set N is classified as；
The user overlapped in set N with the first customer group is deleted, obtains the first potential commercial audience set A1；
First potential commercial audience set and the first bridge user are stored in distributed KV storages, key key is advertiser
User identify uid, value value be the first potential commercial audience set in the uid of the user and uid of the first bridge user；
The second potential commercial audience set A2 and the second bridge information are obtained in the primary relation group from advertisement material,
Specifically include：
Set O will be classified as after user's duplicate removal in 3rd customer group, user is the second bridge user in the set O, described
Second bridge information is used to represent that the second bridge user and its mutual-action behavior with advertisement material, the mutual-action behavior include point
Praise, comment on and forward；
The second potential commercial audience set A2 will be classified as after user's duplicate removal in fourth user group；
Second potential commercial audience set A2, the second bridge user and its corresponding mutual-action behavior are stored in into distributed KV to deposit
Chu Zhong, key are the id of advertisement material, and value is the uid of user in the second potential commercial audience set, the second bridge user
Uid and its corresponding mutual-action behavior.
102nd, the stereotactic conditions set according to the advertiser obtain commercial audience set B；Specifically include：
The stereotactic conditions set according to advertiser, obtain commercial audience；
In commercial audience, the multiple of predesignated subscriber's injected volume intercepts commercial audience set B according to plan；
The stereotactic conditions include sex, region and the interest tags of user.
103rd, by the bridge presentation of information on advertisement material, to the potential commercial audience set A and the advertisement
User launches the advertisement material for showing corresponding bridge information in audient's set B common factor C；Specifically include：
By the first bridge presentation of information on advertisement material, to the first potential commercial audience set A1 and commercial audience set
User launches the advertisement material for showing corresponding first bridge information in B common factor C1；Specifically include：
The first potential commercial audience set A1 and the first bridge is obtained from distributed KV storages by the uid of advertiser to use
Family；
User in user in described first potential commercial audience set A1 and commercial audience set B is matched, obtains
User in one potential commercial audience set A1 and commercial audience set B common factor C1；
The mutual concern of the first bridge user and advertiser are shown, forms the first bridge information；
By the first bridge presentation of information corresponding to user in the common factor C1 on advertisement material；
User in the common factor C1 is done into inverted index deposit internal memory type KV storages, key is the uid of user in common factor C1,
Value is corresponding first bridge information and corresponding advertisement material；
When into common factor C1 user launch corresponding to advertisement material when, obtained from internal memory type KV storages and show corresponding the
The advertisement material of one bridge information is simultaneously correspondingly delivered to user in common factor C1；
By the second bridge presentation of information on advertisement material, to the second potential commercial audience set A2 and commercial audience set
User launches the advertisement material for showing corresponding second bridge information in B common factor C2；Specifically include：
By the way that the id of advertisement material obtains the second potential commercial audience set A2 from distributed KV storages, the second bridge is used
Family and its corresponding mutual-action behavior.
User in user in described second potential commercial audience set A2 and commercial audience set B is matched, obtains
User in two potential commercial audience set A2 and commercial audience set B common factor C2；
The second bridge user and its corresponding mutual-action behavior are shown, forms the second bridge information；
By the second bridge presentation of information corresponding to user in the common factor C2 on advertisement material；
User in the common factor C2 is done into inverted index deposit internal memory type KV storages, key is the uid of user in common factor C2,
Value is corresponding second bridge information and corresponding advertisement material；
When into common factor C2 user launch corresponding to advertisement material when, obtained from internal memory type KV storages and show corresponding the
The advertisement material of two bridge information is simultaneously correspondingly delivered to user in common factor C2.
104th, user is launched without bridge information in the complementary set D into the commercial audience set B in addition to the common factor C
Advertisement material.
User launches the advertisement without bridge information in complementary set D in the B to commercial audience set in addition to the common factor C
The step of material, in advertisement material corresponding to user's dispensing into common factor C1 and the advertising thing corresponding to user's dispensing into common factor C2
Performed after material.
As shown in Fig. 2 to 9, the advertisement orientation delivery device of the present invention based on primary relation group, described device bag
Include：
Primary election unit 21, the primary relation group for the advertisement material of primary relation group and the advertiser formulation from advertiser
The potential commercial audience set A of middle acquisition and corresponding bridge information；The bridge information is used to represent potential commercial audience set A
With the relation between advertiser and advertisement material；
Screening unit 22, the stereotactic conditions for being set according to the advertiser obtain commercial audience set B；
It is accurate to launch unit 23, for by the bridge presentation of information in advertisement material, to the potential commercial audience
User launches the advertisement material for showing corresponding bridge information in set A and the commercial audience set B common factor C；
It is common to launch unit 24, for user in the complementary set D into the commercial audience set B in addition to the common factor C
Launch the advertisement material without bridge information.
The primary relation group of the advertiser includes the first customer group and second user group, and first customer group is by advertisement
Main bean vermicelli composition, the second user group are made up of the bean vermicelli of user in the first customer group；The primary pass of the advertisement material
It is that group includes the 3rd customer group and fourth user group, the 3rd customer group is by the user's group of mutual-action behavior with advertisement material being present
Into the fourth user group is made up of the bean vermicelli of user in the 3rd customer group；
The primary election unit 21 includes：
First primary election module 211, for obtaining the first potential commercial audience set A1 from the primary relation group of advertiser
With the first bridge information；
Second primary election module 212, for obtaining the second potential commercial audience set from the primary relation group of advertisement material
A2 and the second bridge information；
Composite module 213, for by the described first potential potential commercial audience set A2 of commercial audience set A1 and second
The potential commercial audience set A is formed, the first bridge information and the second bridge information are formed into the bridge information.
The first primary election module 211 includes：
First bridge acquisition submodule 2111, for by the first customer group, being classified as with the user that advertiser mutually pays close attention to
Set M；And user of the bean vermicelli number more than n will be enlivened in set M and is set as the first bridge user, the first bridge information
For representing that the first bridge user mutually pays close attention to advertiser；
First audient's acquisition submodule 2112, in second user group, the bean vermicelli duplicate removal of the first bridge user to be returned
For set N；And the user overlapped in set N with the first customer group is deleted, obtain the first potential commercial audience set A1；
First sub-module stored 2113, it is distributed for the first potential commercial audience set and the first bridge user to be stored in
In KV storages, the user that key key is advertiser identifies uid, and value value is the uid of user in the first potential commercial audience set
With the uid of the first bridge user；
The second primary election module 212 includes：
Second bridge acquisition submodule 2121, for set O, the set will to be classified as after user's duplicate removal in the 3rd customer group
User is the second bridge user in O, the second bridge information be used to representing the second bridge user and its with advertisement material
Mutual-action behavior, the mutual-action behavior include thumbing up, comment on and forwarding；
Second audient's acquisition submodule 2122, for will be classified as after user's duplicate removal in fourth user group the second potential advertisement by
Many set A2；
Second sub-module stored 2123, for by the second potential commercial audience set A2, the second bridge user and its correspondingly
Mutual-action behavior be stored in distributed KV storage, key is the id of advertisement material, and value is in the second potential commercial audience set
The uid of user, the uid of the second bridge user and its corresponding mutual-action behavior.
The screening unit 22 includes：
Acquisition module 221 is oriented, for the stereotactic conditions set according to advertiser, obtains commercial audience；
Interception module 222, in commercial audience, the multiple of predesignated subscriber's injected volume to intercept commercial audience collection according to plan
Close B；
The stereotactic conditions include sex, region and the interest tags of user.
The accurate unit 23 of launching includes：
First accurate putting module 231, for by the first bridge presentation of information in advertisement material, to the first potential advertisement
User launches the advertising thing for showing corresponding first bridge information in audient's set A1 and commercial audience set B common factor C1
Material；
Second accurate putting module 232, for by the second bridge presentation of information in advertisement material, to the second potential advertisement
User launches the advertising thing for showing corresponding second bridge information in audient's set A2 and commercial audience set B common factor C2
Material；
The common dispensing unit performs triggering, in the execution of the first accurate putting module and the second accurate putting module
After triggering.
The first accurate putting module 231 includes：
First storage acquisition submodule 2311, obtain first from distributed KV storages for the uid by advertiser and dive
In commercial audience set A1 and the first bridge user；
First matched sub-block 2312, for by user and commercial audience collection in the described first potential commercial audience set A1
Close user in B to match, obtain user in the first potential commercial audience set A1 and commercial audience set B common factor C1；
First display sub-module 2313, for showing the mutual concern of the first bridge user and advertiser, form the first bridge
Beam information；And by the first bridge presentation of information corresponding to user in the common factor C1 on advertisement material；
3rd sub-module stored 2314, for user in the common factor C1 to be done into inverted index deposit internal memory type KV storages,
Key is the uid of user in common factor C1, and value is corresponding first bridge information and corresponding advertisement material；
First launch submodule 2315, for when into common factor C1 user launch corresponding to advertisement material when, from internal memory type
The advertisement material for showing corresponding first bridge information is obtained in KV storages and is correspondingly delivered to user in common factor C1；
The second accurate putting module 232 includes：
Second storage acquisition submodule 2321, obtain second from distributed KV storages for the id by advertisement material and dive
In commercial audience set A2, the second bridge user and its corresponding mutual-action behavior；
Second matched sub-block 2322, for by user and commercial audience collection in the described second potential commercial audience set A2
Close user in B to match, obtain user in the second potential commercial audience set A2 and commercial audience set B common factor C2；
Second display sub-module 2323, for showing the second bridge user and its corresponding mutual-action behavior, form the second bridge
Beam information；And by the second bridge presentation of information corresponding to user in the common factor C2 on advertisement material；
4th sub-module stored 2324, for user in the common factor C2 to be done into inverted index deposit internal memory type KV storages,
Key is the uid of user in common factor C2, and value is corresponding second bridge information and corresponding advertisement material；
Second launch submodule 2325, for when into common factor C2 user launch corresponding to advertisement material when, from internal memory type
The advertisement material for showing corresponding second bridge information is obtained in KV storages and is correspondingly delivered to user in common factor C2.
In the present invention, the stereotactic conditions of advertiser, the primary relation of advertiser and the primary relation of advertisement material are combined,
To find commercial audience, such mode greatly improves the accuracy of advertisement putting；Advertisement material is delivered to commercial audience
When, if this commercial audience is the user filtered out according to primary relation, the advertisement material for showing primary relation is launched, this
Sample can make advertisement material be easier to be received, and be remarkably improved advertising results；Preferential displaying has the advertisement material of primary relation, makes
Must pay close attention to mutual-action behavior more than advertisement material be easier to be exposed, shift the benign cycle of advertisement onto.
It should be understood that the particular order or level of the step of during disclosed are the examples of illustrative methods.Based on setting
Count preference, it should be appreciated that during the step of particular order or level can be in the feelings for the protection domain for not departing from the disclosure
Rearranged under condition.Appended claim to a method gives the key element of various steps with exemplary order, and not
It is to be limited to described particular order or level.
In above-mentioned detailed description, various features combine in single embodiment together, to simplify the disclosure.No
This open method should be construed to reflect such intention, i.e. the embodiment of theme claimed needs to compare
The more features of feature clearly stated in each claim.On the contrary, as appended claims is reflected
Like that, the present invention is in the state fewer than whole features of disclosed single embodiment.Therefore, appended claims
It is hereby expressly incorporated into detailed description, wherein each claim is alone as the single preferred embodiment of the present invention.
To enable any technical staff in the art to realize or using the present invention, disclosed embodiment being entered above
Description is gone.To those skilled in the art；The various modification modes of these embodiments will be apparent from, and this
The General Principle of text definition can also be applied to other embodiments on the basis of the spirit and scope of the disclosure is not departed from.
Therefore, the disclosure is not limited to embodiments set forth herein, but most wide with principle disclosed in the present application and novel features
Scope is consistent.
Described above includes the citing of one or more embodiments.Certainly, in order to above-described embodiment is described and description portion
The all possible combination of part or method is impossible, but it will be appreciated by one of ordinary skill in the art that each implementation
Example can do further combinations and permutations.Therefore, embodiment described herein is intended to fall into appended claims
Protection domain in all such changes, modifications and variations.In addition, with regard to the term used in specification or claims
"comprising", the mode that covers of the word are similar to term " comprising ", just as " including " solved in the claims as link word
As releasing.In addition, the use of any one term "or" in the specification of claims is to represent " non-exclusionism
Or ".
Those skilled in the art will also be appreciated that the various illustrative components, blocks that the embodiment of the present invention is listed
(illustrative logical block), unit, and step can pass through the knot of electronic hardware, computer software, or both
Conjunction is realized.To clearly show that the replaceability of hardware and software (interchangeability), above-mentioned various explanations
Property part (illustrative components), unit and step universally describe their function.Such work(
Can be that specific application and the design requirement of whole system are depended on to realize by hardware or software.Those skilled in the art
Various methods can be used to realize described function, but this realization is understood not to for every kind of specific application
Beyond the scope of protection of the embodiment of the present invention.
Various illustrative logical blocks described in the embodiment of the present invention, or unit can by general processor,
Digital signal processor, application specific integrated circuit (ASIC), field programmable gate array or other programmable logic devices, discrete gate
Or the design of transistor logic, discrete hardware components, or any of the above described combination is come the function described by realizing or operate.General place
It can be microprocessor to manage device, and alternatively, the general processor can also be any traditional processor, controller, microcontroller
Device or state machine.Processor can also be realized by the combination of computing device, such as digital signal processor and microprocessor,
Multi-microprocessor, one or more microprocessors combine a Digital Signal Processor Core, or any other like configuration
To realize.
The step of method or algorithm described in the embodiment of the present invention can be directly embedded into hardware, computing device it is soft
Part module or the combination of both.Software module can be stored in RAM memory, flash memory, ROM memory, EPROM storages
Other any form of storaging mediums in device, eeprom memory, register, hard disk, moveable magnetic disc, CD-ROM or this area
In.Exemplarily, storaging medium can be connected with processor, to allow processor to read information from storaging medium, and
Write information can be deposited to storaging medium.Alternatively, storaging medium can also be integrated into processor.Processor and storaging medium can
To be arranged in ASIC, ASIC can be arranged in user terminal.Alternatively, processor and storaging medium can also be arranged at use
In different parts in the terminal of family.
In one or more exemplary designs, above-mentioned function described by the embodiment of the present invention can be in hardware, soft
Part, firmware or any combination of this three are realized.If realized in software, these functions can store and computer-readable
On medium, or with one or more instruction or code form be transmitted on the medium of computer-readable.Computer readable medium includes electricity
Brain storaging medium and it is easy to so that allowing computer program to be transferred to other local telecommunication medias from a place.Storaging medium can be with
It is that any general or special computer can be with the useable medium of access.For example, such computer readable media can include but
It is not limited to RAM, ROM, EEPROM, CD-ROM or other optical disc storage, disk storage or other magnetic storage devices, or other
What can be used for carrying or store with instruct or data structure and it is other can be by general or special computer or general or specially treated
The medium of the program code of device reading form.In addition, any connection can be properly termed computer readable medium, example
Such as, if software is to pass through a coaxial cable, fiber optic cables, double from a web-site, server or other remote resources
Twisted wire, Digital Subscriber Line (DSL) or with defined in being also contained in of the wireless way for transmitting such as infrared, wireless and microwave
In computer readable medium.Described disk (disk) and disk (disc) include Zip disk, radium-shine disk, CD, DVD, floppy disk
And Blu-ray Disc, disk is generally with magnetic duplication data, and disk generally carries out optical reproduction data with laser.Combinations of the above
It can also be included in computer readable medium.
Above-described embodiment, the purpose of the present invention, technical scheme and beneficial effect are carried out further
Describe in detail, should be understood that the embodiment that the foregoing is only the present invention, be not intended to limit the present invention
Protection domain, within the spirit and principles of the invention, any modification, equivalent substitution and improvements done etc., all should include
Within protection scope of the present invention.
Claims (12)
- A kind of 1. advertisement orientation put-on method based on primary relation group, it is characterised in that including：Potential commercial audience is obtained in the primary relation group for the advertisement material formulated from primary the relation group and advertiser of advertiser Set A and corresponding bridge information；The bridge information is used to represent potential commercial audience set A and advertiser and advertisement material Between relation；The stereotactic conditions set according to the advertiser obtain commercial audience set B；By the bridge presentation of information on advertisement material, to the potential commercial audience set A and the commercial audience set B Common factor C in user launch show corresponding to bridge information advertisement material；User launches the advertising thing without bridge information in complementary set D into the commercial audience set B in addition to the common factor C Material.
- 2. the advertisement orientation put-on method according to claim 1 based on primary relation group, it is characterised in that the advertisement Main primary relation group includes the first customer group and second user group, and first customer group is made up of the bean vermicelli of advertiser, institute Second user group is stated to be made up of the bean vermicelli of user in the first customer group；The primary relation group of the advertisement material includes the 3rd user Group and fourth user group, the 3rd customer group with user that advertisement material has mutual-action behavior by forming, the fourth user Group is made up of the bean vermicelli of user in the 3rd customer group；Potential commercial audience set A and right is obtained in the primary relation group of the primary relation group and advertisement material from advertiser The bridge information answered, is specifically included：The first potential commercial audience set A1 and the first bridge information are obtained from the primary relation group of advertiser；The second potential commercial audience set A2 and the second bridge information are obtained from the primary relation group of advertisement material；The described first potential potential commercial audience set A2 of commercial audience set A1 and second are formed into the potential commercial audience Set A, the first bridge information and the second bridge information are formed into the bridge information.
- 3. the advertisement orientation put-on method according to claim 2 based on primary relation group, it is characterised in thatThe first potential commercial audience set A1 and the first bridge information, specific bag are obtained in the primary relation group from advertiser Include：By in the first customer group, set M is classified as with the user that advertiser mutually pays close attention to；User of the bean vermicelli number more than n will be enlivened in set M and is set as the first bridge user, the first bridge information is used to represent First bridge user mutually pays close attention to advertiser；In second user group, by the bean vermicelli duplicate removal of the first bridge user, set N is classified as；The user overlapped in set N with the first customer group is deleted, obtains the first potential commercial audience set A1；First potential commercial audience set and the first bridge user are stored in distributed KV storages, key key is the use of advertiser Family identifies uid, and value value is the uid of the user and uid of the first bridge user in the first potential commercial audience set；The second potential commercial audience set A2 and the second bridge information are obtained in the primary relation group from advertisement material, specifically Including：To be classified as set O after user's duplicate removal in 3rd customer group, user is the second bridge user in the set O, described second Bridge information is used to represent the second bridge user and its mutual-action behavior with advertisement material, and the mutual-action behavior includes thumbing up, commenting By and forwarding；The second potential commercial audience set A2 will be classified as after user's duplicate removal in fourth user group；Second potential commercial audience set A2, the second bridge user and its corresponding mutual-action behavior are stored in distributed KV storages In, key is the id of advertisement material, and value is uid, the uid of the second bridge user of user in the second potential commercial audience set And its corresponding mutual-action behavior.
- 4. the advertisement orientation put-on method according to claim 1 based on primary relation group, it is characterised in that the basis The stereotactic conditions of advertiser's setting obtain commercial audience set B, specifically include：The stereotactic conditions set according to advertiser, obtain commercial audience；In commercial audience, the multiple of predesignated subscriber's injected volume intercepts commercial audience set B according to plan；The stereotactic conditions include sex, region and the interest tags of user.
- 5. the advertisement orientation put-on method according to claim 3 based on primary relation group, it is characterised in that described by bridge Beam presentation of information is on advertisement material, and into potential commercial audience set A and commercial audience set B common factor C, user launches aobvious The advertisement material of bridge information, is specifically included corresponding to being shown with：By the first bridge presentation of information on advertisement material, to the first potential commercial audience set A1's and commercial audience set B User launches the advertisement material for showing corresponding first bridge information in common factor C1；By the second bridge presentation of information on advertisement material, to the second potential commercial audience set A2's and commercial audience set B User launches the advertisement material for showing corresponding second bridge information in common factor C2；User launches the advertisement material without bridge information in complementary set D in the B to commercial audience set in addition to the common factor C The step of, into common factor C1 user launch corresponding to advertisement material and into common factor C2 user launch corresponding to advertisement material it After perform.
- 6. the advertisement orientation put-on method according to claim 5 based on primary relation group, it is characterised in thatIt is described by the first bridge presentation of information on advertisement material, to the first potential commercial audience set A1 and commercial audience set User launches the advertisement material for showing corresponding first bridge information in B common factor C1, specifically includes：First potential commercial audience set A1 and the first bridge user are obtained from distributed KV storages by the uid of advertiser；User in user in described first potential commercial audience set A1 and commercial audience set B is matched, it is latent to obtain first The user in commercial audience set A1 and commercial audience set B common factor C1；The mutual concern of the first bridge user and advertiser are shown, forms the first bridge information；By the first bridge presentation of information corresponding to user in the common factor C1 on advertisement material；User in the common factor C1 is done into inverted index deposit internal memory type KV storages, key is the uid, value of user in common factor C1 For corresponding first bridge information and corresponding advertisement material；When advertisement material corresponding to user's dispensing into common factor C1, obtained from internal memory type KV storages and show corresponding first bridge The advertisement material of beam information is simultaneously correspondingly delivered to user in common factor C1；It is described by the second bridge presentation of information on advertisement material, to the second potential commercial audience set A2 and commercial audience set User launches the advertisement material for showing corresponding second bridge information in B common factor C2, specifically includes：Obtained by the id of advertisement material from distributed KV storages the second potential commercial audience set A2, the second bridge user and Its corresponding mutual-action behavior；User in user in described second potential commercial audience set A2 and commercial audience set B is matched, it is latent to obtain second The user in commercial audience set A2 and commercial audience set B common factor C2；The second bridge user and its corresponding mutual-action behavior are shown, forms the second bridge information；By the second bridge presentation of information corresponding to user in the common factor C2 on advertisement material；User in the common factor C2 is done into inverted index deposit internal memory type KV storages, key is the uid, value of user in common factor C2 For corresponding second bridge information and corresponding advertisement material；When advertisement material corresponding to user's dispensing into common factor C2, obtained from internal memory type KV storages and show corresponding second bridge The advertisement material of beam information is simultaneously correspondingly delivered to user in common factor C2.
- 7. a kind of advertisement orientation delivery device based on primary relation group, it is characterised in that described device includes：Primary election unit, obtain in the primary relation group for the advertisement material formulated from primary the relation group and advertiser of advertiser Potential commercial audience set A and corresponding bridge information；The bridge information is used to represent potential commercial audience set A and advertisement The relation advocated peace between advertisement material；Screening unit, the stereotactic conditions for being set according to the advertiser obtain commercial audience set B；It is accurate to launch unit, for by the bridge presentation of information in advertisement material, to the potential commercial audience set A and User launches the advertisement material for showing corresponding bridge information in the common factor C of the commercial audience set B；It is common to launch unit, launch nothing for user in the complementary set D into the commercial audience set B in addition to the common factor C The advertisement material of bridge information.
- 8. the advertisement orientation delivery device according to claim 7 based on primary relation group, it is characterised in that the advertisement Main primary relation group includes the first customer group and second user group, and first customer group is made up of the bean vermicelli of advertiser, institute Second user group is stated to be made up of the bean vermicelli of user in the first customer group；The primary relation group of the advertisement material includes the 3rd user Group and fourth user group, the 3rd customer group with user that advertisement material has mutual-action behavior by forming, the fourth user Group is made up of the bean vermicelli of user in the 3rd customer group；The primary election unit includes：First primary election module, for obtaining the first potential commercial audience set A1 and the first bridge from the primary relation group of advertiser Beam information；Second primary election module, for obtaining the second potential commercial audience set A2 and second from the primary relation group of advertisement material Bridge information；Composite module, for by described in the described first potential potential commercial audience set A2 compositions of commercial audience set A1 and second Potential commercial audience set A, the first bridge information and the second bridge information are formed into the bridge information.
- 9. the advertisement orientation delivery device according to claim 8 based on primary relation group, it is characterised in thatThe first primary election module includes：First bridge acquisition submodule, for by the first customer group, set M to be classified as with the user that advertiser mutually pays close attention to；With And user of the bean vermicelli number more than n will be enlivened in set M and is set as the first bridge user, the first bridge information is used to representing the One bridge user mutually pays close attention to advertiser；First audient's acquisition submodule, in second user group, by the bean vermicelli duplicate removal of the first bridge user, being classified as set N； And the user overlapped in set N with the first customer group is deleted, obtain the first potential commercial audience set A1；First sub-module stored, stored for the first potential commercial audience set and the first bridge user to be stored in into distributed KV In, the user that key key is advertiser identifies uid, and value value is the uid and first of user in the first potential commercial audience set The uid of bridge user；The second primary election module includes：Second bridge acquisition submodule, for will be classified as set O after user's duplicate removal in the 3rd customer group, user in the set O For the second bridge user, the second bridge information is used to represent the second bridge user and its mutual-action behavior with advertisement material, The mutual-action behavior includes thumbing up, comment on and forwarding；Second audient's acquisition submodule, for the second potential commercial audience set will to be classified as after user's duplicate removal in fourth user group A2；Second sub-module stored, for by the second potential commercial audience set A2, the second bridge user and its corresponding interactive row To be stored in distributed KV storages, key is the id of advertisement material, and value is user in the second potential commercial audience set Uid, the uid of the second bridge user and its corresponding mutual-action behavior.
- 10. the advertisement orientation delivery device according to claim 7 based on primary relation group, it is characterised in that the sieve Menu member includes：Acquisition module is oriented, for the stereotactic conditions set according to advertiser, obtains commercial audience；Interception module, in commercial audience, the multiple of predesignated subscriber's injected volume to intercept commercial audience set B according to plan；The stereotactic conditions include sex, region and the interest tags of user.
- 11. the advertisement orientation delivery device according to claim 9 based on primary relation group, it is characterised in that the essence Really launching unit includes：First accurate putting module, for by the first bridge presentation of information in advertisement material, to the first potential commercial audience collection Close user in A1 and commercial audience set B common factor C1 and launch the advertisement material for showing corresponding first bridge information；Second accurate putting module, for by the second bridge presentation of information in advertisement material, to the second potential commercial audience collection Close user in A2 and commercial audience set B common factor C2 and launch the advertisement material for showing corresponding second bridge information；It is described it is common launch unit perform triggering, perform triggering in the first accurate putting module and the second accurate putting module Afterwards.
- 12. the advertisement orientation delivery device according to claim 9 based on primary relation group, it is characterised in thatThe first accurate putting module includes：First storage acquisition submodule, for the uid by advertiser from distributed KV storage in obtain the first potential advertisement by Crowd set A1 and the first bridge user；First matched sub-block, for will be used in the described first potential commercial audience set A1 in user and commercial audience set B Family matches, and obtains user in the first potential commercial audience set A1 and commercial audience set B common factor C1；First display sub-module, for showing the mutual concern of the first bridge user and advertiser, form the first bridge information；With And by the first bridge presentation of information corresponding to user in the common factor C1 on advertisement material；3rd sub-module stored, for user in the common factor C1 to be done into inverted index deposit internal memory type KV storages, key is common factor The uid of user in C1, value are corresponding first bridge information and corresponding advertisement material；First launch submodule, for when into common factor C1 user launch corresponding to advertisement material when, from internal memory type KV storage in Obtain the advertisement material for showing corresponding first bridge information and be correspondingly delivered to user in common factor C1；The second accurate putting module includes：Second storage acquisition submodule, for the id by advertisement material from distributed KV storage in obtain the second potential advertisement by Many set A2, the second bridge user and its corresponding mutual-action behaviors；Second matched sub-block, for will be used in the described second potential commercial audience set A2 in user and commercial audience set B Family matches, and obtains user in the second potential commercial audience set A2 and commercial audience set B common factor C2；Second display sub-module, for showing the second bridge user and its corresponding mutual-action behavior, form the second bridge information；With And by the second bridge presentation of information corresponding to user in the common factor C2 on advertisement material；4th sub-module stored, for user in the common factor C2 to be done into inverted index deposit internal memory type KV storages, key is common factor The uid of user in C2, value are corresponding second bridge information and corresponding advertisement material；Second launch submodule, for when into common factor C2 user launch corresponding to advertisement material when, from internal memory type KV storage in Obtain the advertisement material for showing corresponding second bridge information and be correspondingly delivered to user in common factor C2.
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