CN108346068B - Directional expansion method and system for advertisement delivery - Google Patents
Directional expansion method and system for advertisement delivery Download PDFInfo
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- CN108346068B CN108346068B CN201810071574.6A CN201810071574A CN108346068B CN 108346068 B CN108346068 B CN 108346068B CN 201810071574 A CN201810071574 A CN 201810071574A CN 108346068 B CN108346068 B CN 108346068B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/46—Multiprogramming arrangements
- G06F9/54—Interprogram communication
- G06F9/547—Remote procedure calls [RPC]; Web services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/133—Protocols for remote procedure calls [RPC]
Abstract
The embodiment of the invention provides a method and a system for directionally expanding advertisement delivery, wherein the method for directionally expanding the advertisement delivery comprises the following steps: receiving an advertisement putting request issued by an advertiser through an advertisement platform; analyzing the advertisement putting request to obtain an adaptation parameter of the advertisement putting request; determining each basic directional condition when the advertisement is put according to the adaptive parameter of the advertisement putting request; obtaining a basic orientation result set according to each basic orientation condition; respectively carrying out directional expansion on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional expansion result set corresponding to each remote procedure call protocol; decoupling and combining the basic directional result set and each primary directional expansion result set to obtain a final directional expansion result set during advertisement putting; and according to the final stage directional expansion result set, the advertisement is launched, so that the expansibility and maintainability of advertisement launching can be improved.
Description
Technical Field
The invention relates to the technical field of advertisement targeted delivery, in particular to a targeted extension method and a targeted extension system for advertisement delivery.
Background
In the prior art, basic targeting, such as gender, age, network system, interests and the like, is performed when advertisement delivery is realized, but only the basic targeting conditions are completely insufficient for a complex advertisement system, so that a general advertisement system can mine some advertisement targeting data packets in a data mining mode to be used as targeting conditions by a delivery engine. The placement targeting data package is typically provided by an advertiser or placement platform or is data that is purchased from a third party data platform. For a delivery system, the way of processing numerous types of targeted packages is generally to preprocess targeted data packages and then put them into redis to be inverted for advertisement delivery, and make difference sets or intersection sets in result sets of multiple targeted packages according to strategies after the targeted result sets are obtained. All the direction logic is coupled to the delivery service. And certain difficulty is brought to subsequent maintenance or change of the strategy codes.
In the process of implementing the invention, the inventor finds that at least the following problems exist in the prior art:
with the increase of the number of the directional extension packages, the rules of calculating the final result set at last after the extension loading of each directional package are different, so that the maintenance of the delivery system is troublesome, and the expansibility of advertisement delivery is poor.
Disclosure of Invention
The embodiment of the invention provides a directional expansion method and a system for advertisement putting, which can improve the expansibility of advertisement putting.
On one hand, the embodiment of the invention provides a method for receiving an advertisement putting request issued by an advertiser through an advertisement platform;
analyzing the advertisement putting request to obtain an adaptation parameter of the advertisement putting request;
determining each basic directional condition when the advertisement is put according to the adaptive parameter of the advertisement putting request;
obtaining a basic orientation result set according to each basic orientation condition;
respectively carrying out directional expansion on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional expansion result set corresponding to each remote procedure call protocol;
decoupling and combining the basic directional result set and each primary directional expansion result set to obtain a final directional expansion result set during advertisement putting;
and advertising according to the final stage directional expansion result set.
Optionally, the obtaining a basic orientation result set according to each basic orientation condition specifically includes:
mapping each basic directional condition into a first advertisement condition corresponding to the same first advertisement material in a first bitmap respectively; the first bitmap is a first advertisement schedule index table formed by corresponding relations between a plurality of first advertisement materials and a plurality of first advertisement conditions;
and determining a first advertisement plan corresponding to the same first advertisement material according to the mapped first advertisement condition, and taking the determined first advertisement plan as the basic targeting result set.
Optionally, the performing, by using a plurality of independent remote procedure call protocols, directional extension on the basic directional result set respectively to obtain a primary directional extension result set corresponding to each remote procedure call protocol specifically includes:
simultaneously calling a plurality of independent remote procedure calling protocols in a parallel calling mode;
respectively carrying out directional expansion on the basic directional result set through each remote procedure call protocol to obtain a plurality of directional expansion conditions corresponding to each remote procedure call protocol;
for each remote procedure call protocol and a plurality of corresponding directional extension conditions thereof, the following operations are respectively executed:
mapping the current remote process call protocol to a second advertisement material in a second bitmap, and mapping each directional expansion condition corresponding to the current remote process call protocol to a second advertisement condition corresponding to the second advertisement material after mapping in the second bitmap; the second bitmap is a second advertisement schedule index table formed by corresponding relations between a plurality of second advertisement materials and a plurality of second advertisement conditions;
determining a second advertisement plan corresponding to the second advertisement material according to the mapped second advertisement condition; and taking the determined second advertisement plan as a primary directional expansion result set corresponding to the current remote procedure call protocol.
Optionally, the decoupling and combining the basic directional result set and each primary directional expansion result set to obtain a final directional expansion result set when the advertisement is delivered specifically includes:
performing lexical analysis and/or syntactic analysis on the basic directional result set and each primary directional expansion result set respectively to obtain corresponding analysis results;
mapping each analysis result to a set operation library to obtain corresponding mapping parameters;
and calculating at least one of intersection, union and complement among the mapping parameters to obtain a corresponding calculation result, and taking the calculation result as a final stage directional expansion result set during advertisement putting.
In another aspect, an embodiment of the present invention provides a system for targeted extension of advertisement delivery, including:
the receiving unit is used for receiving an advertisement putting request issued by an advertiser through an advertisement platform;
the analysis unit is used for analyzing the advertisement putting request to obtain the adaptive parameters of the advertisement putting request;
the condition determining unit is used for determining each basic directional condition during advertisement putting according to the adaptive parameter of the advertisement putting request;
a result set determining unit, configured to obtain a basic orientation result set according to each basic orientation condition;
the extension unit is used for respectively carrying out directional extension on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional extension result set corresponding to each remote procedure call protocol;
the decoupling and merging unit is used for decoupling and merging the basic directional result set and each primary directional expansion result set to obtain a final directional expansion result set during advertisement putting;
and the advertisement putting unit is used for putting advertisements according to the final stage directional expansion result set.
Optionally, the result set determining unit includes:
the first mapping module is used for mapping each basic targeting condition into a first advertisement condition corresponding to the same first advertisement material in a first bitmap respectively; the first bitmap is a first advertisement schedule index table formed by corresponding relations between a plurality of first advertisement materials and a plurality of first advertisement conditions;
and the first result set determining module is used for determining a first advertisement plan corresponding to the same first advertisement material according to the mapped first advertisement condition and taking the determined first advertisement plan as the basic targeting result set.
Optionally, the extension unit includes a calling module, a condition extension module, a second mapping module, and a second result set determining module;
the calling module is used for calling a plurality of independent remote procedure calling protocols simultaneously in a parallel calling mode;
the condition extension module is used for respectively carrying out directional extension on the basic directional result set through each remote procedure call protocol to obtain a plurality of directional extension conditions corresponding to each remote procedure call protocol;
for each remote procedure call protocol and a plurality of directional extension conditions corresponding to the remote procedure call protocol, the second mapping module and the second result set determining module respectively perform the following operations:
the second mapping module is used for mapping the current remote process calling protocol to a second advertisement material in a second bitmap and mapping each directional expansion condition corresponding to the current remote process calling protocol to a second advertisement condition corresponding to the second advertisement material after being mapped in the second bitmap; the second bitmap is a second advertisement schedule index table formed by corresponding relations between a plurality of second advertisement materials and a plurality of second advertisement conditions;
the second result set determining module is used for determining a second advertisement plan corresponding to the second advertisement material according to the mapped second advertisement condition; and taking the determined second advertisement plan as a primary directional expansion result set corresponding to the current remote procedure call protocol.
Optionally, the decoupling and combining unit includes:
the analysis module is used for performing lexical analysis and/or syntactic analysis on the basic directional result set and each primary directional expansion result set respectively to obtain corresponding analysis results;
the third mapping module is used for mapping each analysis result to the set operation library to obtain corresponding mapping parameters;
and the calculation module is used for calculating at least one of intersection, union and complement among the mapping parameters to obtain a corresponding calculation result, and the calculation result is used as a final stage directional expansion result set during advertisement putting.
The invention also provides a system for directionally expanding advertisement delivery, which comprises:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to:
receiving an advertisement putting request issued by an advertiser through an advertisement platform;
analyzing the advertisement putting request to obtain an adaptation parameter of the advertisement putting request;
determining each basic directional condition when the advertisement is put according to the adaptive parameter of the advertisement putting request;
obtaining a basic orientation result set according to each basic orientation condition;
respectively carrying out directional expansion on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional expansion result set corresponding to each remote procedure call protocol;
decoupling and combining the basic directional result set and each primary directional expansion result set to obtain a final directional expansion result set during advertisement putting;
and advertising according to the final stage directional expansion result set.
The present invention also provides a computer-readable storage medium storing one or more programs that, when executed by an electronic device including a plurality of application programs, cause the electronic device to perform operations comprising:
receiving an advertisement putting request issued by an advertiser through an advertisement platform;
analyzing the advertisement putting request to obtain an adaptation parameter of the advertisement putting request;
determining each basic directional condition when the advertisement is put according to the adaptive parameter of the advertisement putting request;
obtaining a basic orientation result set according to each basic orientation condition;
respectively carrying out directional expansion on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional expansion result set corresponding to each remote procedure call protocol;
decoupling and combining the basic directional result set and each primary directional expansion result set to obtain a final directional expansion result set during advertisement putting;
and advertising according to the final stage directional expansion result set.
The technical scheme has the following beneficial effects: according to the method and the device, the advertisement putting request is processed to obtain the basic directional result set, the directional expansion is carried out through the remote process calling protocols to obtain the primary directional expansion result sets, the basic directional result set and each primary directional expansion result set are further decoupled and combined to obtain the final directional expansion result set during advertisement putting, so that the advertisement is put, and therefore the expansibility and maintainability of advertisement putting can be improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart of a method of targeted expansion of ad placement of the present invention;
FIG. 2 is a schematic diagram of an embodiment of a targeted extension method for advertisement placement according to the present invention;
fig. 3 is a schematic block diagram of a targeted extension system for advertisement delivery according to the present invention.
Description of the symbols:
the system comprises a receiving unit-1, an analyzing unit-2, a condition determining unit-3, a result set determining unit-4, an expanding unit-5, a decoupling and combining unit-6 and an advertisement putting unit-7.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The invention aims to provide a directional expansion method for advertisement putting, which is characterized in that an advertisement putting request is processed to obtain a basic directional result set, directional expansion is carried out through a plurality of remote process calling protocols to obtain a plurality of primary directional expansion result sets, and then the basic directional result set and each primary directional expansion result set are decoupled and combined to obtain a final directional expansion result set during advertisement putting so as to put advertisements, thereby improving the expansibility and maintainability of advertisement putting.
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in further detail below.
As shown in fig. 1, the method for targeted extension of advertisement placement of the present invention includes:
step 100: receiving an advertisement putting request issued by an advertiser through an advertisement platform;
step 200: analyzing the advertisement putting request to obtain an adaptation parameter of the advertisement putting request;
step 300: determining each basic directional condition when the advertisement is put according to the adaptive parameter of the advertisement putting request;
step 400: obtaining a basic orientation result set according to each basic orientation condition;
step 500: respectively carrying out directional expansion on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional expansion result set corresponding to each remote procedure call protocol;
step 600: decoupling and combining the basic directional result set and each primary directional expansion result set to obtain a final directional expansion result set during advertisement putting;
step 700: and advertising according to the final stage directional expansion result set.
The method for directionally expanding advertisement delivery can limit the message format between the advertisement delivery system and the directionally expanded RPC service by separating the current directionally expanded logic into a plurality of independent RPC (Remote Procedure Call Protocol) services, further ensures the directionally expansion, and can unify the message communication between the directionally expansion and the advertisement delivery through the abstract message format, thereby being convenient for increasing the primary directionally expanded result set of the directionally expansion.
In step 400, obtaining a basic orientation result set according to each basic orientation condition specifically includes:
step 401: and mapping each basic directional condition into a first advertisement condition corresponding to the same first advertisement material in a first bitmap respectively.
The first bitmap is a first advertisement schedule index table formed by corresponding relations between a plurality of first advertisement materials and a plurality of first advertisement conditions.
Step 401: and determining a first advertisement plan corresponding to the same first advertisement material according to the mapped first advertisement condition, and taking the determined first advertisement plan as the basic targeting result set.
In step 500, the performing directional expansion on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional expansion result set corresponding to each remote procedure call protocol specifically includes:
step 501: simultaneously calling a plurality of independent remote procedure calling protocols in a parallel calling mode;
step 502: respectively carrying out directional expansion on the basic directional result set through each remote procedure call protocol to obtain a plurality of directional expansion conditions corresponding to each remote procedure call protocol;
for each remote procedure call protocol and a plurality of corresponding directional extension conditions thereof, the following operations are respectively executed:
step 503: mapping the current remote process call protocol to a second advertisement material in a second bitmap, and mapping each directional expansion condition corresponding to the current remote process call protocol to a second advertisement condition corresponding to the second advertisement material after mapping in the second bitmap; the second bitmap is a second advertisement schedule index table formed by corresponding relations between a plurality of second advertisement materials and a plurality of second advertisement conditions;
step 504: determining a second advertisement plan corresponding to the second advertisement material according to the mapped second advertisement condition; and taking the determined second advertisement plan as a primary directional expansion result set corresponding to the current remote procedure call protocol.
And a plurality of independent remote procedure call protocol RPCs are called simultaneously in a parallel calling mode, and the basic directional result set is directionally expanded through each remote procedure call protocol RPC, so that the influence of a plurality of directional expansions on the performance of directional retrieval can be reduced, and the speed of the directional retrieval is improved.
In step 600, the decoupling and combining the basic directional result set and each primary directional expansion result set to obtain a final directional expansion result set when an advertisement is delivered specifically includes:
step 601: performing lexical analysis and/or syntactic analysis on the basic directional result set and each primary directional expansion result set respectively to obtain corresponding analysis results;
step 602: mapping each analysis result to a set operation library to obtain corresponding mapping parameters;
step 603: and calculating at least one of intersection, union and complement among the mapping parameters to obtain a corresponding calculation result, and taking the calculation result as a final stage directional expansion result set during advertisement putting.
Specifically, the decoupling combiner is defined in a DSL (Digital Subscriber Line) manner, and is configured to convert expressions of the basic targeted result set and each primary targeted extension result set into a rule for a final result set operation, that is, a final targeted extension result set during advertisement delivery. As shown in fig. 2: besides the basic directional result set B, a plurality of independent remote procedure call protocols RPC can be called in parallel, and a plurality of directional extension conditions corresponding to each remote procedure call protocol are further determined; and obtaining corresponding primary directional extension result sets A1, A2, A3, … and An according to each remote procedure call protocol and a plurality of corresponding directional extension conditions thereof, and decoupling and merging a plurality of result sets into a final directional extension result set through a decoupling and merging formula B.U.A.U.A 1U (A2 U.U.A 3) … configured in a decoupling merger.
In addition, after the final stage directional expansion result set is obtained, registration is performed in a configuration mode, and configuration files in a yaml format are configured, wherein the configuration format is as follows:
target_exts:
name:A,
rpc_server:127.0.0.1:10001,
name:A1,
rpc_server:127.0.0.1:10002,
name:A2,
rpc_server:127.0.0.1:10003,
combine_reg:B∪A∪A1∩(A2∪A3)
the decoupling combiner operates rules to support set operations such as intersection, union and complement among sets, so that the method for directionally expanding advertisement delivery can reduce the coupling degree between key delivery directional logic and expansion directional and reduce the development difficulty of directional service during advertisement delivery; in addition, decoupling combination is realized in a DSL mode, a final stage directional expansion result set is realized, the steps of logic operation can be effectively simplified, and the efficiency and the accuracy of directional expansion are improved.
The invention provides a directional expansion system for advertisement delivery, which can improve the expansibility of a delivery system. As shown in fig. 3, the targeted extension system for advertisement delivery of the present invention includes a receiving unit 1, an analyzing unit 2, a condition determining unit 3, a result set determining unit 4, an extension unit 5, a decoupling and combining unit 6, and an advertisement delivery unit 7.
The receiving unit 1 is used for receiving an advertisement putting request issued by an advertiser through an advertisement platform; the analysis unit 2 is configured to analyze the advertisement delivery request to obtain an adaptation parameter of the advertisement delivery request; the condition determining unit 3 is configured to determine each basic targeting condition during advertisement delivery according to the adaptation parameter of the advertisement delivery request; the result set determining unit 4 is configured to obtain a basic orientation result set according to each basic orientation condition; the extension unit 5 is configured to perform directional extension on the basic directional result set through a plurality of independent remote procedure call protocols, respectively, to obtain a primary directional extension result set corresponding to each remote procedure call protocol; the decoupling and merging unit 6 is configured to decouple and merge the basic directional result set and each primary directional expansion result set to obtain a final directional expansion result set when an advertisement is delivered; and the advertisement putting unit 7 is used for putting advertisements according to the final stage directional expansion result set.
The method for directionally expanding the advertisement delivery can limit the message format between the advertisement delivery system and the directionally expanded RPC service by separating the current directionally expanded logic into a plurality of independent RPC services so as to ensure the directionally expansion, the message communication format is designed based on Google Protocol Buffer, and the message communication between the directionally expansion and the advertisement delivery is unified through the abstract message format, so that the primary directionally expanded result set of the directionally expansion can be conveniently increased.
The result set determination unit 4 comprises a first mapping module, a first result set determination module.
The first mapping module is used for mapping each basic targeting condition into a first advertisement condition corresponding to the same first advertisement material in a first bitmap respectively.
The first bitmap is a first advertisement schedule index table formed by corresponding relations between a plurality of first advertisement materials and a plurality of first advertisement conditions.
The first result set determining module is used for determining a first advertisement plan corresponding to the same first advertisement material according to the mapped first advertisement condition, and taking the determined first advertisement plan as the basic targeting result set.
The extension unit 5 comprises a calling module, a condition extension module, a second mapping module and a second result set determining module. Specifically, the method comprises the following steps:
the calling module is used for calling a plurality of independent remote procedure calling protocols simultaneously in a parallel calling mode. The condition extension module is used for carrying out directional extension on the basic directional result set through each remote procedure call protocol to obtain a plurality of directional extension conditions corresponding to each remote procedure call protocol.
For each remote procedure call protocol and a plurality of directional extension conditions corresponding to the remote procedure call protocol, the second mapping module and the second result set determining module respectively perform the following operations:
the second mapping module is used for mapping the current remote process calling protocol to a second advertisement material in a second bitmap and mapping each directional expansion condition corresponding to the current remote process calling protocol to a second advertisement condition corresponding to the second advertisement material after being mapped in the second bitmap; the second bitmap is a second advertisement schedule index table formed by corresponding relations between a plurality of second advertisement materials and a plurality of second advertisement conditions.
The second result set determining module is used for determining a second advertisement plan corresponding to the second advertisement material according to the mapped second advertisement condition; and taking the determined second advertisement plan as a primary directional expansion result set corresponding to the current remote procedure call protocol.
Further, the decoupling and combining unit 6 includes an analysis module, a third mapping module, and a calculation module.
And the analysis module is used for performing lexical analysis and/or syntactic analysis on the basic directional result set and each primary directional expansion result set respectively to obtain corresponding analysis results.
And the third mapping module is used for mapping each analysis result to the set operation library to obtain a corresponding mapping parameter.
And the calculation module is used for calculating at least one of intersection, union and complement among the mapping parameters to obtain a corresponding calculation result, and taking the calculation result as a final stage directional expansion result set during advertisement putting.
The embodiment of the invention also provides a system for directionally expanding advertisement delivery, which comprises:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to:
receiving an advertisement putting request issued by an advertiser through an advertisement platform;
analyzing the advertisement putting request to obtain an adaptation parameter of the advertisement putting request;
determining each basic directional condition when the advertisement is put according to the adaptive parameter of the advertisement putting request;
obtaining a basic orientation result set according to each basic orientation condition;
respectively carrying out directional expansion on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional expansion result set corresponding to each remote procedure call protocol;
decoupling and combining the basic directional result set and each primary directional expansion result set to obtain a final directional expansion result set during advertisement putting;
and advertising according to the final stage directional expansion result set.
An embodiment of the present invention also provides a computer-readable storage medium storing one or more programs that, when executed by an electronic device including a plurality of application programs, cause the electronic device to perform operations of:
receiving an advertisement putting request issued by an advertiser through an advertisement platform;
analyzing the advertisement putting request to obtain an adaptation parameter of the advertisement putting request;
determining each basic directional condition when the advertisement is put according to the adaptive parameter of the advertisement putting request;
obtaining a basic orientation result set according to each basic orientation condition;
respectively carrying out directional expansion on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional expansion result set corresponding to each remote procedure call protocol;
decoupling and combining the basic directional result set and each primary directional expansion result set to obtain a final directional expansion result set during advertisement putting;
and advertising according to the final stage directional expansion result set.
Compared with the prior art, the targeted extension system and the computer-readable storage medium for advertisement delivery have the same beneficial effects as the targeted extension method for advertisement delivery, and are not repeated herein.
It should be understood that the specific order or hierarchy of steps in the processes disclosed is an example of exemplary approaches. Based upon design preferences, it is understood that the specific order or hierarchy of steps in the processes may be rearranged without departing from the scope of the present disclosure. The accompanying method claims present elements of the various steps in a sample order, and are not intended to be limited to the specific order or hierarchy presented.
In the foregoing detailed description, various features are grouped together in a single embodiment for the purpose of streamlining the disclosure. This method of disclosure is not to be interpreted as reflecting an intention that the claimed embodiments of the subject matter require more features than are expressly recited in each claim. Rather, as the following claims reflect, invention lies in less than all features of a single disclosed embodiment. Thus, the following claims are hereby expressly incorporated into the detailed description, with each claim standing on its own as a separate preferred embodiment of the invention.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. To those skilled in the art; various modifications to these embodiments will be readily apparent, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the disclosure. Thus, the present disclosure is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
What has been described above includes examples of one or more embodiments. It is, of course, not possible to describe every conceivable combination of components or methodologies for purposes of describing the aforementioned embodiments, but one of ordinary skill in the art may recognize that many further combinations and permutations of various embodiments are possible. Accordingly, the embodiments described herein are intended to embrace all such alterations, modifications and variations that fall within the scope of the appended claims. Furthermore, to the extent that the term "includes" is used in either the detailed description or the claims, such term is intended to be inclusive in a manner similar to the term "comprising" as "comprising" is interpreted when employed as a transitional word in a claim. Furthermore, any use of the term "or" in the specification of the claims is intended to mean a "non-exclusive or".
Those of skill in the art will further appreciate that the various illustrative logical blocks, units, and steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both. To clearly illustrate the interchangeability of hardware and software, various illustrative components, elements, and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as hardware or software depends upon the particular application and design requirements of the overall system. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present embodiments.
The various illustrative logical blocks, or elements, described in connection with the embodiments disclosed herein may be implemented or performed with a general purpose processor, a digital signal processor, an Application Specific Integrated Circuit (ASIC), a field programmable gate array or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or any combination thereof designed to perform the functions described herein. A general-purpose processor may be a microprocessor, but in the alternative, the processor may be any conventional processor, controller, microcontroller, or state machine. A processor may also be implemented as a combination of computing devices, e.g., a digital signal processor and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a digital signal processor core, or any other similar configuration.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may be stored in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art. For example, a storage medium may be coupled to the processor such the processor can read information from, and write information to, the storage medium. In the alternative, the storage medium may be integral to the processor. The processor and the storage medium may reside in an ASIC, which may be located in a user terminal. In the alternative, the processor and the storage medium may reside in different components in a user terminal.
In one or more exemplary designs, the functions described above in connection with the embodiments of the invention may be implemented in hardware, software, firmware, or any combination of the three. If implemented in software, the functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium. Computer-readable media includes both computer storage media and communication media that facilitate transfer of a computer program from one place to another. Storage media may be any available media that can be accessed by a general purpose or special purpose computer. For example, such computer-readable media can include, but is not limited to, RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to carry or store program code in the form of instructions or data structures and which can be read by a general-purpose or special-purpose computer, or a general-purpose or special-purpose processor. Additionally, any connection is properly termed a computer-readable medium, and, thus, is included if the software is transmitted from a website, server, or other remote source via a coaxial cable, fiber optic cable, twisted pair, Digital Subscriber Line (DSL), or wirelessly, e.g., infrared, radio, and microwave. Such discs (disk) and disks (disc) include compact disks, laser disks, optical disks, DVDs, floppy disks and blu-ray disks where disks usually reproduce data magnetically, while disks usually reproduce data optically with lasers. Combinations of the above may also be included in the computer-readable medium.
The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are merely exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (8)
1. A method for targeted expansion of advertisement placement, comprising:
receiving an advertisement putting request issued by an advertiser through an advertisement platform;
analyzing the advertisement putting request to obtain an adaptation parameter of the advertisement putting request;
determining each basic directional condition when the advertisement is put according to the adaptive parameter of the advertisement putting request;
obtaining a basic orientation result set according to each basic orientation condition;
respectively carrying out directional expansion on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional expansion result set corresponding to each remote procedure call protocol;
decoupling and combining the basic directional result set and each primary directional expansion result set to obtain a final directional expansion result set during advertisement putting;
according to the final stage directional expansion result set, putting advertisements;
the performing directional expansion on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional expansion result set corresponding to each remote procedure call protocol specifically includes:
simultaneously calling a plurality of independent remote procedure calling protocols in a parallel calling mode;
respectively carrying out directional expansion on the basic directional result set through each remote procedure call protocol to obtain a plurality of directional expansion conditions corresponding to each remote procedure call protocol;
for each remote procedure call protocol and a plurality of corresponding directional extension conditions thereof, the following operations are respectively executed:
mapping the current remote process call protocol to a second advertisement material in a second bitmap, and mapping each directional expansion condition corresponding to the current remote process call protocol to a second advertisement condition corresponding to the second advertisement material after mapping in the second bitmap; the second bitmap is a second advertisement schedule index table formed by corresponding relations between a plurality of second advertisement materials and a plurality of second advertisement conditions;
determining a second advertisement plan corresponding to the second advertisement material according to the mapped second advertisement condition; and taking the determined second advertisement plan as a primary directional expansion result set corresponding to the current remote procedure call protocol.
2. The method of claim 1, wherein the obtaining a basic targeting result set according to each basic targeting condition specifically comprises:
mapping each basic directional condition into a first advertisement condition corresponding to the same first advertisement material in a first bitmap respectively; the first bitmap is a first advertisement schedule index table formed by corresponding relations between a plurality of first advertisement materials and a plurality of first advertisement conditions;
and determining a first advertisement plan corresponding to the same first advertisement material according to the mapped first advertisement condition, and taking the determined first advertisement plan as the basic targeting result set.
3. The method of any one of claims 1 to 2, wherein the decoupling and combining the basic targeted result set and each primary targeted extension result set to obtain a final targeted extension result set during advertisement delivery specifically comprises:
performing lexical analysis and/or syntactic analysis on the basic directional result set and each primary directional expansion result set respectively to obtain corresponding analysis results;
mapping each analysis result to a set operation library to obtain corresponding mapping parameters;
and calculating at least one of intersection, union and complement among the mapping parameters to obtain a corresponding calculation result, and taking the calculation result as a final stage directional expansion result set during advertisement putting.
4. A system for targeted expansion of advertisement impressions, comprising:
the receiving unit is used for receiving an advertisement putting request issued by an advertiser through an advertisement platform;
the analysis unit is used for analyzing the advertisement putting request to obtain the adaptive parameters of the advertisement putting request;
the condition determining unit is used for determining each basic directional condition during advertisement putting according to the adaptive parameter of the advertisement putting request;
a result set determining unit, configured to obtain a basic orientation result set according to each basic orientation condition;
the extension unit is used for respectively carrying out directional extension on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional extension result set corresponding to each remote procedure call protocol;
the decoupling and merging unit is used for decoupling and merging the basic directional result set and each primary directional expansion result set to obtain a final directional expansion result set during advertisement putting;
the advertisement putting unit is used for putting advertisements according to the final stage directional expansion result set;
the extension unit comprises a calling module, a condition extension module, a second mapping module and a second result set determining module;
the calling module is used for calling a plurality of independent remote procedure calling protocols simultaneously in a parallel calling mode;
the condition extension module is used for respectively carrying out directional extension on the basic directional result set through each remote procedure call protocol to obtain a plurality of directional extension conditions corresponding to each remote procedure call protocol;
for each remote procedure call protocol and a plurality of directional extension conditions corresponding to the remote procedure call protocol, the second mapping module and the second result set determining module respectively perform the following operations:
the second mapping module is used for mapping the current remote process calling protocol to a second advertisement material in a second bitmap and mapping each directional expansion condition corresponding to the current remote process calling protocol to a second advertisement condition corresponding to the second advertisement material after being mapped in the second bitmap; the second bitmap is a second advertisement schedule index table formed by corresponding relations between a plurality of second advertisement materials and a plurality of second advertisement conditions;
the second result set determining module is used for determining a second advertisement plan corresponding to the second advertisement material according to the mapped second advertisement condition; and taking the determined second advertisement plan as a primary directional expansion result set corresponding to the current remote procedure call protocol.
5. A system for targeted expansion of advertisement placement according to claim 4, characterized in that said result set determination unit comprises:
the first mapping module is used for mapping each basic targeting condition into a first advertisement condition corresponding to the same first advertisement material in a first bitmap respectively; the first bitmap is a first advertisement schedule index table formed by corresponding relations between a plurality of first advertisement materials and a plurality of first advertisement conditions;
and the first result set determining module is used for determining a first advertisement plan corresponding to the same first advertisement material according to the mapped first advertisement condition and taking the determined first advertisement plan as the basic targeting result set.
6. A targeted expansion system for advertisement placement according to any of the claims 4-5, characterized in that said decoupling and merging unit comprises:
the analysis module is used for performing lexical analysis and/or syntactic analysis on the basic directional result set and each primary directional expansion result set respectively to obtain corresponding analysis results;
the third mapping module is used for mapping each analysis result to the set operation library to obtain corresponding mapping parameters;
and the calculation module is used for calculating at least one of intersection, union and complement among the mapping parameters to obtain a corresponding calculation result, and the calculation result is used as a final stage directional expansion result set during advertisement putting.
7. A system for targeted expansion of advertisement impressions, comprising:
a processor; and
a memory arranged to store computer executable instructions that, when executed, cause the processor to:
receiving an advertisement putting request issued by an advertiser through an advertisement platform;
analyzing the advertisement putting request to obtain an adaptation parameter of the advertisement putting request;
determining each basic directional condition when the advertisement is put according to the adaptive parameter of the advertisement putting request;
obtaining a basic orientation result set according to each basic orientation condition;
respectively carrying out directional expansion on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional expansion result set corresponding to each remote procedure call protocol;
decoupling and combining the basic directional result set and each primary directional expansion result set to obtain a final directional expansion result set during advertisement putting;
according to the final stage directional expansion result set, putting advertisements;
the performing directional expansion on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional expansion result set corresponding to each remote procedure call protocol specifically includes:
simultaneously calling a plurality of independent remote procedure calling protocols in a parallel calling mode;
respectively carrying out directional expansion on the basic directional result set through each remote procedure call protocol to obtain a plurality of directional expansion conditions corresponding to each remote procedure call protocol;
for each remote procedure call protocol and a plurality of corresponding directional extension conditions thereof, the following operations are respectively executed:
mapping the current remote process call protocol to a second advertisement material in a second bitmap, and mapping each directional expansion condition corresponding to the current remote process call protocol to a second advertisement condition corresponding to the second advertisement material after mapping in the second bitmap; the second bitmap is a second advertisement schedule index table formed by corresponding relations between a plurality of second advertisement materials and a plurality of second advertisement conditions;
determining a second advertisement plan corresponding to the second advertisement material according to the mapped second advertisement condition; and taking the determined second advertisement plan as a primary directional expansion result set corresponding to the current remote procedure call protocol.
8. A computer-readable storage medium storing one or more programs which, when executed by an electronic device including a plurality of application programs, cause the electronic device to:
receiving an advertisement putting request issued by an advertiser through an advertisement platform;
analyzing the advertisement putting request to obtain an adaptation parameter of the advertisement putting request;
determining each basic directional condition when the advertisement is put according to the adaptive parameter of the advertisement putting request;
obtaining a basic orientation result set according to each basic orientation condition;
respectively carrying out directional expansion on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional expansion result set corresponding to each remote procedure call protocol;
decoupling and combining the basic directional result set and each primary directional expansion result set to obtain a final directional expansion result set during advertisement putting;
according to the final stage directional expansion result set, putting advertisements;
the performing directional expansion on the basic directional result set through a plurality of independent remote procedure call protocols to obtain a primary directional expansion result set corresponding to each remote procedure call protocol specifically includes:
simultaneously calling a plurality of independent remote procedure calling protocols in a parallel calling mode;
respectively carrying out directional expansion on the basic directional result set through each remote procedure call protocol to obtain a plurality of directional expansion conditions corresponding to each remote procedure call protocol;
for each remote procedure call protocol and a plurality of corresponding directional extension conditions thereof, the following operations are respectively executed:
mapping the current remote process call protocol to a second advertisement material in a second bitmap, and mapping each directional expansion condition corresponding to the current remote process call protocol to a second advertisement condition corresponding to the second advertisement material after mapping in the second bitmap; the second bitmap is a second advertisement schedule index table formed by corresponding relations between a plurality of second advertisement materials and a plurality of second advertisement conditions;
determining a second advertisement plan corresponding to the second advertisement material according to the mapped second advertisement condition; and taking the determined second advertisement plan as a primary directional expansion result set corresponding to the current remote procedure call protocol.
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