CN107742227A - A kind of advertisement placement method and system - Google Patents
A kind of advertisement placement method and system Download PDFInfo
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- CN107742227A CN107742227A CN201710863310.XA CN201710863310A CN107742227A CN 107742227 A CN107742227 A CN 107742227A CN 201710863310 A CN201710863310 A CN 201710863310A CN 107742227 A CN107742227 A CN 107742227A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
Abstract
The present invention relates to online advertisement to launch field, and in particular to a kind of advertisement placement method and system.The advertisement placement method, including：Advertising aggregator repeatedly is launched to each user, adds up to collect all negative-feedback direct actions of each user for every advertisement in advertising aggregator, and deliver to negative-feedback rule trigger；If some negative-feedback direct actions for some user being currently received have met any bar in triggering rule, then the satisfaction of the user is triggered some negative-feedback direct actions of rule and is converted to dispensing strategy for the user by negative-feedback rule trigger, and dispenser on advertisement line is launched revision advertising aggregator to corresponding user according to different strategies of launching.The present invention can lift the advertisement experience of user in the case where user does not understand threshold, and improve the rate of return on investment of advertiser.
Description
Technical field
The present invention relates to online advertisement to launch field, and in particular to a kind of advertisement placement method and system.
Background technology
The negative-feedback rate of advertisement how is effectively reduced, lifts the advertisement experience of user, improves the ROI (investments of advertiser
Return rate), have changed into an important research topic.
Negative-feedback rate for reducing advertisement, common practice in the industry is to provide user feedback dish in the advertising creative page
Single, user carries out advertisement negative sense feedback according to the Negative Feedback Type regarded, although above-mentioned negative feedback mechanism can be to a certain degree
The upper negative-feedback intentional behavior for collecting user, reduces negative-feedback rate, but due to the choosing being presented in the negative-feedback menu of user
Item often have passed through the abstract processing of system, and certain understanding threshold is caused to user.User may abandon follow-up negative
Feedback behavior operates, and the accuracy and integrality for so resulting in negative-feedback behavior collection reduce, the raising efficiency of Consumer's Experience
Lowly.
The content of the invention
The technical problem to be solved in the present invention is, overcomes the shortcomings of existing technology, there is provided advertisement placement method and is
System, can lift the advertisement experience of user in the case where user does not understand threshold, and improve the rate of return on investment of advertiser.
To reach above-mentioned technical purpose, on the one hand, advertisement placement method provided by the invention, including：
Dispenser repeatedly launches advertising aggregator to each user on advertisement line, and the advertising aggregator includes initial ad set
With the revision advertising aggregator for passing through revision in initial ad collection basis；Every advertisement is all containing multiple in the advertising aggregator
The negative-feedback direct action option of negative emotions can directly be expressed；
All negative-feedbacks that the accumulative each user of collection of advertising system server is directed to every advertisement in advertising aggregator are direct
Behavior, and deliver to negative-feedback rule trigger；The negative-feedback direct action includes choosing the multiple negative-feedback direct action
At least one of in option；
If some negative-feedback direct actions for some user being currently received have met any bar in triggering rule, bear
Feedback Rule trigger is converted to some negative-feedback direct actions of the satisfaction triggering rule of the user throwing for the user
Strategy is put, and dispenser on advertisement line is launched revision advertising aggregator to corresponding user according to different strategies of launching.
On the other hand, advertisement delivery system provided by the invention, including：
Dispenser on advertisement line, for repeatedly launching advertising aggregator to each user, the advertising aggregator includes initial wide
Accuse set and in initial ad collection basis by the revision advertising aggregator of revision；Every advertisement all contains in the advertising aggregator
There are multiple negative-feedback direct action options that can directly express negative emotions；
Advertising system server, for the accumulative all negative-feedbacks collected each user and be directed to every advertisement in advertising aggregator
Direct action, and deliver to negative-feedback rule trigger；The negative-feedback direct action includes choosing the multiple negative-feedback direct
At least one of in behavior option；
Negative-feedback rule trigger, if some negative-feedback direct actions of some user for being currently received have met
Any bar in triggering rule, then some negative-feedback direct actions that the satisfaction of the user is triggered to rule are converted to for the user
Dispensing strategy, and dispenser is launched revision advertising aggregator to corresponding user according to different strategies of launching.
In the present invention, the negative-feedback direct action option in advertisement is negative not understand that threshold can directly express user
The option of mood.All users are selected the negative-feedback direct action of negative-feedback direct action option to carry out by advertising system server
Collect, all negative-feedback direct actions are then converted to by dispensing plan according to triggering rule by negative-feedback rule trigger
Slightly, dispenser launches the revision advertising aggregator by revision according to dispensing strategy on advertisement line.Then advertising system server is again
Negative-feedback direct action of the user for revision advertising aggregator is collected, circulation negative-feedback rule trigger is right further according to triggering rule
User is changed for the negative-feedback direct action of revision advertising aggregator, obtains new dispensing strategy.So it is recycled to advertisement
The advertisement that dispenser is launched on line no longer meets triggering rule.
In this process, user being incremented by the negative emotions of advertisement is reduced, so that dispenser root on advertisement line
The advertisement for being adapted to the user is launched according to different users.Thus, the present invention can effectively lift the advertisement experience of user, improve advertisement
Main rate of return on investment.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is the method flow schematic diagram of the embodiment of the present invention；
Fig. 2 is system structure diagram of the embodiment of the present invention；
Fig. 3 is the structural representation of the negative-feedback rule trigger of the embodiment of the present invention；
Fig. 4 is the process structure schematic diagram of the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other under the premise of creative work is not made
Embodiment, belong to the scope of protection of the invention.
As shown in figure 1, reducing the advertisement placement method of Negative Feedback rate, methods described includes：
101st, dispenser repeatedly launches advertising aggregator to each user on advertisement line, and the advertising aggregator includes initial ad
Set and the revision advertising aggregator in initial ad collection basis by revising；Every advertisement all contains in the advertising aggregator
Multiple negative-feedback direct action options that can directly express negative emotions；
102nd, the accumulative all negative-feedbacks collected each user and be directed to every advertisement in advertising aggregator of advertising system server
Direct action, and deliver to negative-feedback rule trigger；The negative-feedback direct action includes choosing the multiple negative-feedback direct
At least one of in behavior option；
If some negative-feedback direct actions for some user the 103, being currently received have met any bar in triggering rule,
Then the satisfaction of the user is triggered regular some negative-feedback direct actions and is converted to for the user by negative-feedback rule trigger
Dispensing strategy, and dispenser is launched revision advertising aggregator to corresponding user according to different strategies of launching.
Further, if some negative-feedback direct actions of some user being currently received have met triggering rule
Middle any bar, then negative-feedback rule trigger by the user satisfaction trigger rule some negative-feedback direct actions be converted to pin
Dispensing strategy to the user, including：
If some negative-feedback direct actions that some user being currently received is directed to certain advertisement in advertising aggregator are full
First trigger condition in foot triggering rule, then be changed to the use by the user for all negative-feedback direct actions of this advertisement
Family is directed to the first negative-feedback detour behavior of this advertisement；
The user is translated as the user for the of this article of advertisement for the first negative-feedback detour behavior of this article of advertisement
One launches strategy.
Preferably, at least one one-level subset, Mei Geyi are all included under the initial ad set and revision advertising aggregator
At least one two level subset is included under level subset；
If some negative-feedback direct actions of some user being currently received have met any bar in triggering rule,
Then the satisfaction of the user is triggered regular some negative-feedback direct actions and is converted to for the user by negative-feedback rule trigger
Dispensing strategy, in addition to：
If some user being currently received is directed to all first negative of a plurality of advertisement of certain two level subset in advertising aggregator
Feedback detour behavior has met the second indirect trigger condition in triggering rule, then by the user for the two level subset all the
One negative-feedback detour behavior is changed to the second negative-feedback detour behavior that the user is directed to the two level subset；Or if currently connect
All negative-feedback direct actions that some user received is directed to a plurality of advertisement of certain two level subset in advertising aggregator have met to touch
Second direct trigger condition in hair rule, then the user is changed to this for all negative-feedback direct actions of the two level subset
User is directed to the second negative-feedback detour behavior of the two level subset；
The user is translated as the user for the second negative-feedback detour behavior of the two level subset and is directed to the two level subset
Second launch strategy.
Further, it is described that the user is changed to user's pin for all negative-feedback direct actions of the two level subset
To the second negative-feedback detour behavior of the two level subset, also include afterwards：
If some current user is directed to all second negative-feedback detour behaviors of multiple two level subsets under certain one-level subset,
Meet the 3rd indirect trigger condition in triggering rule, then the user is directed to all indirect rows of second negative-feedback of the one-level subset
To be changed to the 3rd negative-feedback detour behavior that the user is directed to the one-level subset；If or some user's pin being currently received
All negative-feedback direct actions to multiple two level subsets under certain one-level subset have met the 3rd directly triggering article in triggering rule
Part, then the user is changed to the user for the of the one-level subset for all negative-feedback direct actions of the one-level subset
Three negative-feedback detour behaviors；
The user is translated as the user for the 3rd negative-feedback detour behavior of the one-level subset and is directed to the one-level subset
The 3rd launch strategy.
Further, if some negative-feedback direct actions of some user being currently received have met trigger gauge
Then middle any bar, then negative-feedback rule trigger the satisfaction of the user is triggered to the negative-feedback direct action of rule and is converted to and is directed to
The dispensing strategy of the user, in addition to：
If some current user has met to send out trigger gauge for all 3rd negative-feedback detour behaviors of multiple one-level subsets
4th indirect trigger condition in then, then all 3rd negative-feedback detour behaviors of the user are changed to the 4th negative anti-of the user
Present detour behavior；Or if some current user has met that hair touches for all negative-feedback direct actions of multiple one-level subsets
4th direct trigger condition in hair rule, then all negative-feedback direct actions of the user are changed to the 4th negative anti-of the user
Present detour behavior；
The 4th negative-feedback detour behavior of the user is translated as into the user the 4th launches strategy.
Yet further, described first strategy is launched not launched in the first stipulated time section correspondingly for corresponding user
Advertisement；
Described second launches strategy not launched in the second stipulated time section in corresponding two level subset for corresponding user
All advertisements；
Described 3rd launches strategy not launched in the 3rd stipulated time section in corresponding one-level subset for corresponding user
All advertisements；
Described 4th launches strategy not launch any advertisement in the 4th stipulated time section for corresponding user；
First trigger condition is a certain negative-feedback that same user is directed to same advertisement in the first predetermined amount of time
Direct action occurs to be no less than n times with corresponding preset frequency；
The second indirect trigger condition be same user be directed under same two level subset have a articles of advertisement use corresponding to the
One launches strategy；
The 3rd indirect trigger condition is same user for having b two collected works collection under same one-level subset using corresponding
Second launch strategy；
The 4th indirect trigger condition is that same user launches strategy for c one-level subset using the corresponding 3rd；
Second direct trigger condition, the 3rd direct trigger condition and the 4th direct trigger condition are all by same user's pin
Frequency that each negative-feedback direct action occurs in corresponding predetermined amount of time occurs in corresponding predetermined amount of time
Sum determines.
As shown in Fig. 2 reducing the advertisement delivery system of Negative Feedback rate, the system includes：
Dispenser 21 on advertisement line, dispenser repeatedly launches advertising aggregator to each user on advertisement line, described wide
Accusing set includes initial ad set and in initial ad collection basis by the revision advertising aggregator of revision；The set of advertisements
Every advertisement all contains multiple negative-feedback direct action options that can directly express negative emotions in conjunction；
Advertising system server 22, for advertising system server, the accumulative each user of collection is directed in advertising aggregator every
All negative-feedback direct actions of advertisement, and deliver to negative-feedback rule trigger；The negative-feedback direct action includes choosing institute
State at least one in multiple negative-feedback direct action options；
Negative-feedback rule trigger 23, if some negative-feedback direct actions of some user for being currently received are full
Foot triggers any bar in rule, then negative-feedback rule trigger triggers the satisfaction of the user the direct row of some negative-feedbacks of rule
To be converted to the dispensing strategy for being directed to the user, and dispenser on advertisement line is set to be launched according to different strategies of launching to corresponding user
Revise advertising aggregator.
As shown in figure 3, as a kind of possible structure, the negative-feedback rule trigger 23, including：
First trigger element 231, if being directed in advertising aggregator certain of certain advertisement for some user for being currently received
A little negative-feedback direct actions have met the first trigger condition in triggering rule, then by the user for all negative anti-of this advertisement
Feedback direct action is changed to the first negative-feedback detour behavior that the user is directed to this advertisement；
And it is directed to this for the user to be translated as into the user for the first negative-feedback detour behavior of this advertisement
The first of advertisement launches strategy.
At least one one-level subset is all included under the initial ad set and revision advertising aggregator, under each one-level subset
Include at least one two level subset.
Second trigger element 232, if some user for being currently received is directed to certain two level subset in advertising aggregator
All first negative-feedback detour behaviors of a plurality of advertisement have met the second indirect trigger condition in triggering rule, then by user's pin
All first negative-feedback detour behaviors of the two level subset are changed to the second negative-feedback that the user is directed to the two level subset
Connect behavior；Or if some user for being currently received is directed to the institute of a plurality of advertisement of certain two level subset in advertising aggregator
There is negative-feedback direct action to meet the second direct trigger condition in triggering rule, then the user is directed to the institute of the two level subset
There is negative-feedback direct action to be changed to the second negative-feedback detour behavior that the user is directed to the two level subset；
And for the user to be translated as into the user for being somebody's turn to do for the second negative-feedback detour behavior of the two level subset
The second of two level subset launches strategy.
3rd trigger element 233, if being directed to all of multiple two level subsets under certain one-level subset for some current user
Second negative-feedback detour behavior, the 3rd indirect trigger condition in triggering rule is met, then the user has been directed to the one-level subset
All second negative-feedback detour behaviors be changed to the user be directed to the one-level subset the 3rd negative-feedback detour behavior；Or
If all negative-feedback direct actions of multiple two level subsets under certain one-level subset have been directed to it for some user being currently received
Meet the 3rd direct trigger condition in triggering rule, then become the user for all negative-feedback direct actions of the one-level subset
More the user is directed to the 3rd negative-feedback detour behavior of the one-level subset；
And for the user to be translated as into the user for being somebody's turn to do for the 3rd negative-feedback detour behavior of the one-level subset
The 3rd of one-level subset launches strategy.
4th trigger element 234, if for some current user between all 3rd negative-feedbacks of multiple one-level subsets
Connect behavior and met the 4th indirect trigger condition in hair triggering rule, then become all 3rd negative-feedback detour behaviors of the user
More the 4th negative-feedback detour behavior of the user；Or if some current user bears instead for all of multiple one-level subsets
Feedback direct action has met the 4th direct trigger condition in hair triggering rule, then becomes all negative-feedback direct actions of the user
More the 4th negative-feedback detour behavior of the user；
And launch strategy for the 4th negative-feedback detour behavior of the user to be translated as into the 4th of the user.
In the above-mentioned technical solutions, described first strategy is launched not thrown in the first stipulated time section for corresponding user
It is rivals in a contest and answers advertisement；
Described second launches strategy not launched in the second stipulated time section in corresponding two level subset for corresponding user
All advertisements；
Described 3rd launches strategy not launched in the 3rd stipulated time section in corresponding one-level subset for corresponding user
All advertisements；
Described 4th launches strategy not launch any advertisement in the 4th stipulated time section for corresponding user；
First trigger condition is a certain negative-feedback that same user is directed to same advertisement in the first predetermined amount of time
Direct action occurs to be no less than n times with corresponding preset frequency；
The second indirect trigger condition be same user be directed under same two level subset have a articles of advertisement use corresponding to the
One launches strategy；
The 3rd indirect trigger condition is same user for having b two collected works collection under same one-level subset using corresponding
Second launch strategy；
The 4th indirect trigger condition is that same user launches strategy for c one-level subset using the corresponding 3rd；
Second direct trigger condition, the 3rd direct trigger condition and the 4th direct trigger condition are all by same user's pin
Frequency that each negative-feedback direct action occurs in corresponding predetermined amount of time occurs in corresponding predetermined amount of time
Sum determines.
The beneficial effects of the present invention are：Negative-feedback direct action option in advertisement is not understand that threshold can direct table
Up to the option of user's negative emotions.All users are selected the negative-feedback of negative-feedback direct action option straight by advertising system server
The behavior of connecing is collected, and is then changed all negative-feedback direct actions according to triggering rule by negative-feedback rule trigger
Tactful to launch, dispenser launches the revision advertising aggregator by revising according to dispensing strategy on advertisement line.Then ad system
Server regathers negative-feedback direct action of the user for revision advertising aggregator, and circulation negative-feedback rule trigger is further according to tactile
Hair rule is changed to user for the negative-feedback direct action of revision advertising aggregator, obtains new dispensing strategy.So follow
The advertisement that dispenser is launched on ring to advertisement line no longer meets triggering rule.In this process, user is reduced to advertisement
Negative emotions are incremented by, so that dispenser launches the advertisement for being adapted to the user according to different users on advertisement line.Thus, originally
Invention can effectively lift the advertisement experience of user, improve the rate of return on investment of advertiser.
The present invention shows the negative-feedback direct action option of user simple, direct, reduces what user thought deeply and understood
Threshold, the loss late of negative-feedback behavior collection is reduced, ensure that the negative-feedback behavioral data that advertising system server is collected into
Integrality, for carry out negative-feedback strategy processing ensure that sufficient quarry.
The present invention carries out progressive gain by negative-feedback rule trigger to the negative-feedback direct action for advertisement, can
More quickly, the negative sense emotion for more accurately holding exposure user is intended to, the experience of lifting exposure user.
The application example of the primary advertisement of information flow is to above-mentioned technical proposal of the embodiment of the present invention in being applied below in conjunction with mobile phone
It is described in detail：
As shown in figure 1, dispenser repeatedly launches advertising aggregator, the advertising aggregator bag to each user on 101, advertisement line
Include initial ad set and in initial ad collection basis by the revision advertising aggregator of revision；Every in the advertising aggregator
Advertisement all contains multiple negative-feedback direct action options that can directly express negative emotions；
After the primary advertising plan of information flow was bought, the advertisement of each advertising plan forms advertising aggregator and launched each advertiser
To user, advertising aggregator at this moment is exactly initial ad set.In the early stage, can occur repeatedly in the mobile phone application of each user
All advertisements in initial ad set.Revision advertisement is formed after launching Developing Tactics on the basis of initial ad set
Set.Negative-feedback direct action option includes：This advertisement is lost interest in, this ad content is of poor quality, advertisement too much repeat or
It is similar, report this advertisement etc., these options are all the negative emotions for intuitively representing user, without user by certain
Understanding after selected.Each negative-feedback direct action pick list also differs up to the degree of negative-feedback mood.
102nd, the accumulative all negative-feedbacks collected each user and be directed to every advertisement in advertising aggregator of advertising system server
Direct action, and deliver to negative-feedback rule trigger；The negative-feedback direct action includes choosing the multiple negative-feedback direct
At least one of in behavior option；
, will after advertising system server is often collected into a user for a certain negative-feedback direct action of certain advertisement
Send it to negative-feedback rule trigger.Here negative-feedback direct action include in initial ad set advertisement it is negative anti-
Present direct action and to the negative-feedback direct action in revision advertising aggregator.
If some negative-feedback direct actions for some user the 103, being currently received have met any bar in triggering rule,
Then the satisfaction of the user is triggered regular some negative-feedback direct actions and is converted to for the user by negative-feedback rule trigger
Dispensing strategy, and dispenser is launched revision advertising aggregator to corresponding user according to different strategies of launching；
The some negative-feedback direct actions for adding up to be collected into same user when advertising system server have met triggering rule,
Just it will meet that these negative-feedback direct actions for triggering rule are changed between corresponding negative-feedback by negative-feedback rule trigger
Behavior is connect, if these negative-feedback detour behaviors also meet triggering rule, will meet to trigger regular negative-feedback detour behavior
Higher level's negative-feedback detour behavior corresponding to being changed to, then it is translated as launching strategy corresponding to higher level's negative-feedback detour behavior；If
These negative-feedback detour behaviors temporarily without triggering rule is met, are directly translated into corresponding to negative-feedback detour behavior and launched
Strategy.
At least one one-level subset is all included under the initial ad set and revision advertising aggregator, under each one-level subset
Include at least one two level subset；
Each advertisement of each advertiser is divided into multiple one-level subsets, then each one-level, which is concentrated with division, there are multiple two levels
Subset, two level subset can have：All advertisements of same advertiser, the advertisement on beauty and shaping, on the wide of cosmetic skin care
Announcement, the advertisement on facial mask, train on primary school excellent advertisement, advertisement on Expert English language training by qualified teachers etc.；One collection subset can have：Close
Advertisement in beauty, the advertisement on education, the advertisement of generic advertiser etc..Orphan is not necessarily between above-mentioned two level subset
It is vertical existing, there can be common factor, such as same advertiser can both buy the advertisement launched on beauty and shaping, can also buy
Launch the advertisement on Expert English language training by qualified teachers；Similarly, there can be common factor between a collection subset.
Advertisement wherein on beauty and shaping, the advertisement on cosmetic skin care and the advertisement can on facial mask belong to pass
Under the advertisement of beauty this one-level subset；Excellent advertisement is trained on primary school and belongs to pass on the advertisement can of Expert English language training by qualified teachers
Under the advertisement of education this one-level subset.
Triggering rule and dispensing strategy include：
First trigger condition, sent out for same user in the first predetermined amount of time for same advertisement with the first preset frequency
Raw n negative-feedback direct action；For example, the user x1 choosings of loseing interest in this advertisement for clicking on selection advertisement p daily in continuous one week
Item n times；
First launches strategy, not launch corresponding advertisement in the first stipulated time section for corresponding user；For example, it is directed to
User x1, advertisement p is not launched in one month after triggering the first trigger condition.
Second indirect trigger condition, being directed to for same user under same two level subset has first corresponding to a bars advertisement use
Launch strategy；For example, for user x2, (shield or shielded) is not launched for the wide of Expert English language training by qualified teachers to it
Accuse lower 4 advertisements.
Second direct trigger condition occurs with user for each negative-feedback direct action in corresponding predetermined amount of time
Frequency or occur in corresponding predetermined amount of time total relevant；For example, continuous two weeks of user x2 on English daily to training
The advertisement of instruction can all click on selection m1 times " loseing interest in this advertisement ", and/or " this ad content is of poor quality "；Or user
X2 can click on selection m2 times " reporting this advertisement " for continuous two days to the advertisement on Expert English language training by qualified teachers daily；Again or, user
The number that x2 clicked on " advertisement is too much repeatedly or similar " in two months reaches m3 times.
Second direct trigger condition is exactly not have to just can directly trigger the second dispensing by the first dispensing of triggering first strategy
Strategy.Because the degree of negative-feedback mood expressed by each negative-feedback direct action option is different, so directly triggering second
When launching tactful, it can be met by a variety of situations.
Second launches strategy, not launch the institute in corresponding two level subset in the second stipulated time section for corresponding user
There is advertisement；For example, being directed to user x2, do not launched on English in two months after the direct or indirect condition of the triggering of triggering second
All advertisements of training.
3rd touches indirect clockwork spring part, same user be directed under same one-level subset have b two collected works collection use corresponding to the
Two launch strategy；For example, for user x3, do not launched to it under the advertisement of beauty on the wide of beauty and shaping
Announcement, the advertisement on cosmetic skin care and the advertisement on facial mask.
3rd direct trigger condition occurs with user for each negative-feedback direct action in corresponding predetermined amount of time
Frequency or occur in corresponding predetermined amount of time total relevant；For example, user x3, continuous two months daily on beauty
L1 different advertisements can all click on selection m4 times " loseing interest in this advertisement ", and/or " this ad content is of poor quality "；Or
Person, user x3 can click on selection m5 times to the l2 different advertisements on beauty daily in continuous one week and " this advertisement be lifted
Report "；Again or, different l3 ad clicks " advertisement too much repeat or similar " of the user x3 in three months on beauty
Number reaches m6 times.
3rd launches strategy, not launch the institute in corresponding one-level subset in the 3rd stipulated time section for corresponding user
There is advertisement；For example, being directed to user x3, do not launched on beauty in three months after the direct or indirect condition of the triggering of triggering the 3rd
All advertisements.
4th indirect trigger condition, strategy is launched using the corresponding 3rd for c one-level subset for same user；For example,
User x4, not to its dispensing on beauty, the advertisement on education, the institute of 10 one-level subsets such as the advertisement on cuisines
There is advertisement.
4th direct trigger condition, occur with user for each negative-feedback direct action in corresponding predetermined amount of time
Frequency or occur in corresponding predetermined amount of time total relevant；For example, user x4, continuous four months daily to different 10
The l4 different advertisements of o1 different two level subsets, which can all be clicked on, in individual one-level subset selects " not feeling emerging to this advertisement m7 times
Interest ", and/or " this ad content is of poor quality "；Or continuous one month of user x4 daily in 10 different one-level subsets not
The l5 different advertisements of o2 same two level subset can all click on selection m8 times " reporting this advertisement "；Again or, user x4
" advertisement is too many for the l6 different ad clicks of o2 two level subset different in 10 different one-level subsets in three months
Repeat or it is similar " number reach m9 times.
4th launches strategy, not launch any advertisement in the 4th stipulated time section for corresponding user；For example, it is directed to
User x4, any advertisement is not launched in four months after triggering the 4th triggers direct or indirect condition.
If some negative-feedback direct actions that some user being currently received is directed to certain advertisement in advertising aggregator are full
First trigger condition in foot triggering rule, then be changed to the use by the user for all negative-feedback direct actions of this advertisement
Family is directed to the first negative-feedback detour behavior of this advertisement；
It is assumed that advertising system server was in September in 2017 13 days 12:00 be collected into user x1 all negative-feedbacks it is direct
OK, and negative-feedback rule trigger is sent to, in these negative-feedback direct actions being currently received, has following negative-feedback straight
Connect behavior：Continuous one week of user x1 clicks on selection advertisement p option n times of loseing interest in this advertisement daily；It is then that these are negative anti-
Feedback direct action is changed to " shield user x1 advertisement p ", described this advertisement of shielding is the one of the first negative-feedback detour behavior
Kind；
The user is translated as the user for the of this article of advertisement for the first negative-feedback detour behavior of this article of advertisement
One launches strategy；
Now, negative-feedback rule trigger " will be translated as " user x1, in triggering first to user x1 shieldings advertisement p " again
Advertisement p " is not launched in one month after trigger condition.
Then, in one month, just there is no advertisement in the revision advertising aggregator that dispenser is launched to user x1 on advertisement line
p。
If some user being currently received is directed to all first negative of a plurality of advertisement of certain two level subset in advertising aggregator
Feedback detour behavior has met the second indirect trigger condition in triggering rule, then by the user for the two level subset all the
One negative-feedback detour behavior is changed to the second negative-feedback detour behavior that the user is directed to the two level subset；
For example, advertising system server was in September in 2017 13 days 12:00 is collected into and is sent to negative-feedback rule trigger
User x2 the direct row of all negative-feedbacks among, negative-feedback rule trigger is directed to user x2, converted 4 Expert English language training by qualified teachers
All negative-feedback direct actions of advertisement are corresponding first negative-feedback detour behavior, then by these the first negative-feedback detour behaviors
" advertisement on Expert English language training by qualified teachers is shielded to user x2 " is changed to, the shielding is the second negative-feedback on the advertisement of Expert English language training by qualified teachers
One kind of detour behavior；
Or if some user being currently received is directed to all of a plurality of advertisement of certain two level subset in advertising aggregator and born
Feedback direct action has met the second direct trigger condition in triggering rule, then by the user for all negative of the two level subset
Feedback direct action is changed to the second negative-feedback detour behavior that the user is directed to the two level subset；
If advertising system server was in September in 2017 13 days 12:00 is collected into and is sent to negative-feedback rule trigger
User x2 the direct row of all negative-feedbacks among, comprising：Continuous two weeks of user x2 daily to the advertisement on Expert English language training by qualified teachers all
Selection m1 times " loseing interest in this advertisement ", and/or " this ad content is of poor quality " can be clicked on；Or continuous two days of user x2
Selection m2 times " reporting this advertisement " can be all clicked on to the advertisement on Expert English language training by qualified teachers daily；Or, user x2 was at two months again
The interior number for clicking on " advertisement is too much repeatedly or similar " reaches m3 times；These the first negative-feedback detour behaviors are changed to " to
Family x2 shields the advertisement on Expert English language training by qualified teachers ".
The user is translated as the user for the second negative-feedback detour behavior of the two level subset and is directed to the two level subset
Second launch strategy；
Now, " advertisement on Expert English language training by qualified teachers is shielded to user x2 " is translated as " being directed to by negative-feedback rule trigger again
User x2, all advertisements on Expert English language training by qualified teachers are not launched in two months after triggering second triggers direct or indirect condition ".
Then in two months, just not on English in the revision advertising aggregator that dispenser is launched to user x2 on advertisement line
The advertisement of language training.
If some current user is directed to all second negative-feedback detour behaviors of multiple two level subsets under certain one-level subset,
Meet the 3rd indirect trigger condition in triggering rule, then the user is directed to all indirect rows of second negative-feedback of the one-level subset
To be changed to the 3rd negative-feedback detour behavior that the user is directed to the one-level subset；
For example, advertising system server was in September in 2017 13 days 12:00 is collected into and is sent to negative-feedback rule trigger
User x3 the direct row of all negative-feedbacks among, negative-feedback rule trigger is directed to user x3, converted 3 on beauty
All negative-feedback direct actions of two level subset are corresponding second negative-feedback detour behavior, then these second negative-feedbacks are indirect
Behavior is changed to " advertisement on beauty is shielded to user x3 ", and the shielding is indirect for the 3rd negative-feedback on the advertisement of beauty
One kind of behavior；
Or if some user being currently received is straight for all negative-feedbacks of multiple two level subsets under certain one-level subset
Connect behavior and met the 3rd direct trigger condition in triggering rule, then it is the user is straight for all negative-feedbacks of the one-level subset
The behavior of connecing is changed to the 3rd negative-feedback detour behavior that the user is directed to the one-level subset；
For example, advertising system server was in September in 2017 13 days 12:00 is collected into and is sent to negative-feedback rule trigger
User x2 the direct row of all negative-feedbacks among, comprising：User x3, continuous two months daily to the different l1 on beauty
Individual advertisement can all click on selection m4 times " loseing interest in this advertisement ", and/or " this ad content is of poor quality "；Or user x3
Daily the l2 different advertisements on beauty can all be clicked on selection m5 times " reporting this advertisement " for continuous one week；Again or,
The number of different l3 ad clicks " advertisement too much repeatedly or similar " of the user x3 in three months on beauty reaches m6
It is secondary.Then these the first negative-feedback detour behaviors are changed to " advertisement on beauty is shielded to user x3 ".
The user is translated as the user for the 3rd negative-feedback detour behavior of the one-level subset and is directed to the one-level subset
The 3rd launch strategy；
Now, " advertisement on beauty is shielded to user x3 " is translated as " being directed to user by negative-feedback rule trigger again
X3, all advertisements on beauty are not launched in three months after triggering the 3rd triggers direct or indirect condition ".
Then in three months, just not on U.S. in the revision advertising aggregator that dispenser is launched to user x3 on advertisement line
The advertisement of appearance.
If some current user has met to send out trigger gauge for all 3rd negative-feedback detour behaviors of multiple one-level subsets
4th indirect trigger condition in then, then all 3rd negative-feedback detour behaviors of the user are changed to the 4th negative anti-of the user
Present detour behavior；
For example, advertising system server was in September in 2017 13 days 12:00 is collected into and is sent to negative-feedback rule trigger
User x4 the direct row of all negative-feedbacks among, negative-feedback rule trigger is directed to user x4, converted 10 on beauty,
All negative-feedback direct actions of 10 one-level subsets such as the advertisement on education, advertisement on cuisines are negative for the corresponding 3rd
Detour behavior is fed back, then these the 3rd negative-feedback detour behaviors are changed to " shielding all advertisements to user x4 ", the shielding
All advertisements are one kind of the 4th negative-feedback detour behavior；
Or if some current user has met to send out trigger gauge for all negative-feedback direct actions of multiple one-level subsets
4th direct trigger condition in then, then all negative-feedback direct actions of the user are changed between the 4th negative-feedback of the user
Connect behavior；
For example, advertising system server was in September in 2017 13 days 12:00 is collected into and is sent to negative-feedback rule trigger
User x2 the direct row of all negative-feedbacks among, comprising：User x4, continuous four months daily to 10 different one-level subsets
The l4 different advertisements of middle o1 different two level subsets can all click on selection m7 times " loseing interest in this advertisement ", and/or
" this ad content is of poor quality "；Or continuous one month of user x4 is daily to o2 different in 10 different one-level subsets
The l5 different advertisements of two level subset can all click on selection m8 times " reporting this advertisement "；Or, user x4 was at three months again
" advertisement repeats too much or phase for the l6 different ad clicks of o2 different two level subsets in interior 10 different one-level subsets
Number seemingly " reaches m9 times；Then these the 3rd negative-feedback detour behaviors are changed to " shielding all advertisements to user x4 ".
The 4th negative-feedback detour behavior of the user is translated as into the user the 4th launches strategy.
Now, negative-feedback rule trigger " will shield all advertisements to user x4 " again and be translated as " being directed to user x4, touching
Send out in four months after the 4th direct or indirect condition of triggering and do not launch any advertisement ".
Then in four months, dispenser does not launch advertisement to user x4 on advertisement line, i.e. now user x4 revision is wide
Accuse collection and be combined into sky.
As shown in figure 4, each user sent by the software of its user terminal have this advertisement is lost interest in, this ad content
Of poor quality, advertisement too much repeat or it is similar, report this 4 kinds of negative-feedback direct actions of this advertisement.
This 4 kinds of negative-feedback direct actions of certain user reach it is a certain amount of after can meet the first trigger condition first, will be negative
These negative-feedback direct actions of Feedback Rule trigger are changed to shield certain advertisement, and advertisement here is the information flow in microblogging
Primary advertisement, that is, the advertisement occurred with the blog article in microblogging in the form of same.Then turned over by negative-feedback rule trigger
It is translated on advertisement line and launches the dispensing strategy that machine can receive：The user does not see this advertisement.Then dispenser is again on advertisement line
It is delivered in the revision advertising aggregator of the user just without this advertisement.
This 4 kinds of negative-feedback direct actions of certain user are gradually incremented by, and cause to meet the second trigger condition, now negative-feedback rule
Then these negative-feedback direct actions are changed to shield all advertisements of certain two level subset by trigger, then by negative-feedback rule
Trigger is translated as launching the dispensing strategy that machine can receive on advertisement line：The user does not see all advertisements of this two level subset,
Such as：The user does not see the advertisement of given ad master.Then dispenser is delivered to the revision set of advertisements of the user again on advertisement line
Just there is no all advertisements of given ad master in conjunction.
This 4 kinds of negative-feedback direct actions of certain user are gradually incremented by, and cause to meet the 3rd trigger condition, now negative-feedback rule
Then the negative-feedback direct action for meeting the 3rd trigger condition is changed to not see all advertisements of this one-level subset, example by trigger
Such as：The user does not see the advertisement on beauty.Then dispenser is delivered in the revision advertising aggregator of the user again on advertisement line
The just not advertisement on beauty.
This 4 kinds of negative-feedback direct actions of certain user are gradually incremented by, and cause to meet the 4th trigger condition, now negative-feedback rule
Then the negative-feedback direct action for meeting the 4th trigger condition is changed to not see all advertisements by trigger.Then launched on advertisement line
The revision advertising aggregator that machine is delivered to the user again is sky.
It should be understood that the particular order or level of the step of during disclosed are the examples of illustrative methods.Based on setting
Count preference, it should be appreciated that during the step of particular order or level can be in the feelings for the protection domain for not departing from the disclosure
Rearranged under condition.Appended claim to a method gives the key element of various steps with exemplary order, and not
It is to be limited to described particular order or level.
In above-mentioned detailed description, various features combine in single embodiment together, to simplify the disclosure.No
This open method should be construed to reflect such intention, i.e. the embodiment of theme claimed needs to compare
The more features of feature clearly stated in each claim.On the contrary, as appended claims is reflected
Like that, the present invention is in the state fewer than whole features of disclosed single embodiment.Therefore, appended claims
It is hereby expressly incorporated into detailed description, wherein each claim is alone as the single preferred embodiment of the present invention.
To enable any technical staff in the art to realize or using the present invention, disclosed embodiment being entered above
Description is gone.To those skilled in the art；The various modification modes of these embodiments will be apparent from, and this
The General Principle of text definition can also be applied to other embodiments on the basis of the spirit and scope of the disclosure is not departed from.
Therefore, the disclosure is not limited to embodiments set forth herein, but most wide with principle disclosed in the present application and novel features
Scope is consistent.
Described above includes the citing of one or more embodiments.Certainly, in order to above-described embodiment is described and description portion
The all possible combination of part or method is impossible, but it will be appreciated by one of ordinary skill in the art that each implementation
Example can do further combinations and permutations.Therefore, embodiment described herein is intended to fall into appended claims
Protection domain in all such changes, modifications and variations.In addition, with regard to the term used in specification or claims
"comprising", the mode that covers of the word are similar to term " comprising ", just as " including " solved in the claims as link word
As releasing.In addition, the use of any one term "or" in the specification of claims is to represent " non-exclusionism
Or ".
Those skilled in the art will also be appreciated that, the various illustrative components, blocks that the embodiment of the present invention is listed
(illustrative logical block), unit, and step can pass through the knot of electronic hardware, computer software, or both
Conjunction is realized.To clearly show that the replaceability of hardware and software (interchangeability), above-mentioned various explanations
Property part (illustrative components), unit and step universally describe their function.Such work(
Can be that specific application and the design requirement of whole system are depended on to realize by hardware or software.Those skilled in the art
Various methods can be used to realize described function, but this realization is understood not to for every kind of specific application
Beyond the scope of protection of the embodiment of the present invention.
Various illustrative logical blocks described in the embodiment of the present invention, or unit can by general processor,
Digital signal processor, application specific integrated circuit (ASIC), field programmable gate array or other programmable logic devices, discrete gate
Or the design of transistor logic, discrete hardware components, or any of the above described combination is come the function described by realizing or operate.General place
It can be microprocessor to manage device, and alternatively, the general processor can also be any traditional processor, controller, microcontroller
Device or state machine.Processor can also be realized by the combination of computing device, such as digital signal processor and microprocessor,
Multi-microprocessor, one or more microprocessors combine a Digital Signal Processor Core, or any other like configuration
To realize.
The step of method or algorithm described in the embodiment of the present invention can be directly embedded into hardware, computing device it is soft
Part module or the combination of both.Software module can be stored in RAM memory, flash memory, ROM memory, EPROM storages
Other any form of storaging mediums in device, eeprom memory, register, hard disk, moveable magnetic disc, CD-ROM or this area
In.Exemplarily, storaging medium can be connected with processor, to allow processor to read information from storaging medium, and
Write information can be deposited to storaging medium.Alternatively, storaging medium can also be integrated into processor.Processor and storaging medium can
To be arranged in ASIC, ASIC can be arranged in user terminal.Alternatively, processor and storaging medium can also be arranged at use
In different parts in the terminal of family.
In one or more exemplary designs, above-mentioned function described by the embodiment of the present invention can be in hardware, soft
Part, firmware or any combination of this three are realized.If realized in software, these functions can store and computer-readable
On medium, or with one or more instruction or code form be transmitted on the medium of computer-readable.Computer readable medium includes electricity
Brain storaging medium and it is easy to so that allowing computer program to be transferred to other local telecommunication medias from a place.Storaging medium can be with
It is that any general or special computer can be with the useable medium of access.For example, such computer readable media can include but
It is not limited to RAM, ROM, EEPROM, CD-ROM or other optical disc storage, disk storage or other magnetic storage devices, or other
What can be used for carrying or store with instruct or data structure and it is other can be by general or special computer or general or specially treated
The medium of the program code of device reading form.In addition, any connection can be properly termed computer readable medium, example
Such as, if software is to pass through a coaxial cable, fiber optic cables, double from a web-site, server or other remote resources
Twisted wire, Digital Subscriber Line (DSL) or with defined in being also contained in of the wireless way for transmitting such as infrared, wireless and microwave
In computer readable medium.Described disk (disk) and disk (disc) include Zip disk, radium-shine disk, CD, DVD, floppy disk
And Blu-ray Disc, disk is generally with magnetic duplication data, and disk generally carries out optical reproduction data with laser.Combinations of the above
It can also be included in computer readable medium.
Above-described embodiment, the purpose of the present invention, technical scheme and beneficial effect are carried out further
Describe in detail, should be understood that the embodiment that the foregoing is only the present invention, be not intended to limit the present invention
Protection domain, within the spirit and principles of the invention, any modification, equivalent substitution and improvements done etc., all should include
Within protection scope of the present invention.
Claims (12)
1. a kind of advertisement placement method, it is characterised in that methods described includes：
On advertisement line dispenser repeatedly to each user launch advertising aggregator, the advertising aggregator include initial ad set and
By the revision advertising aggregator of revision in initial ad collection basis；In the advertising aggregator every advertisement all containing it is multiple can be straight
Connect the negative-feedback direct action option of expression negative emotions；
The accumulative all negative-feedback direct actions collected each user and be directed to every advertisement in advertising aggregator of advertising system server,
And deliver to negative-feedback rule trigger；The negative-feedback direct action includes choosing in the multiple negative-feedback direct action option
At least one of；
If some negative-feedback direct actions for some user being currently received have met any bar in triggering rule, negative-feedback
Regular trigger is converted to some negative-feedback direct actions of the satisfaction triggering rule of the user dispensing plan for the user
Slightly, and dispenser on advertisement line is made to launch revision advertising aggregator to corresponding user according to different strategies of launching.
2. the advertisement placement method according to claim 1 for reducing Negative Feedback rate, it is characterised in that if described current
Some negative-feedback direct actions of some user received have met any bar in triggering rule, then negative-feedback rule trigger
Some negative-feedback direct actions of the satisfaction triggering rule of the user are converted into the dispensing strategy for the user, including：
If some negative-feedback direct actions that some user being currently received is directed to certain advertisement in advertising aggregator have met to touch
First trigger condition in hair rule, then the user is changed to user's pin for all negative-feedback direct actions of this advertisement
To the first negative-feedback detour behavior of this advertisement；
The user is translated as into the user for the first negative-feedback detour behavior of this advertisement to throw for the first of this advertisement
Put strategy.
3. the advertisement placement method according to claim 2 for reducing Negative Feedback rate, it is characterised in that described initial wide
Accuse and at least one one-level subset is all included under set and revision advertising aggregator, at least one two level is included under each one-level subset
Collection；
If some negative-feedback direct actions of some user being currently received have met any bar in triggering rule, bear
Feedback Rule trigger is converted to some negative-feedback direct actions of the satisfaction triggering rule of the user throwing for the user
Strategy is put, in addition to：
If some user being currently received is directed to all first negative-feedbacks of a plurality of advertisement of certain two level subset in advertising aggregator
Detour behavior has met the second indirect trigger condition in triggering rule, then by the user for all first negative of the two level subset
Feedback detour behavior is changed to the second negative-feedback detour behavior that the user is directed to the two level subset；Or if it is currently received
Some user be directed to all negative-feedback direct actions of a plurality of advertisement of certain two level subset in advertising aggregator and met trigger gauge
Second direct trigger condition in then, then the user is changed to the user for all negative-feedback direct actions of the two level subset
For the second negative-feedback detour behavior of the two level subset；
The user is translated as the user for the of the two level subset for the second negative-feedback detour behavior of the two level subset
Two launch strategy.
4. the advertisement placement method according to claim 3 for reducing Negative Feedback rate, it is characterised in that described to use this
Family is changed to the user between the second negative-feedback of the two level subset for all negative-feedback direct actions of the two level subset
Behavior is connect, is also included afterwards：
If some current user is directed to all second negative-feedback detour behaviors of multiple two level subsets under certain one-level subset, meet
3rd indirect trigger condition in triggering rule, then the user is become for all second negative-feedback detour behaviors of the one-level subset
More the user is directed to the 3rd negative-feedback detour behavior of the one-level subset；Or if some user being currently received is directed to certain
All negative-feedback direct actions of multiple two level subsets have met the 3rd direct trigger condition in triggering rule under one-level subset, then
The user is changed to the user for the 3rd negative of the one-level subset for all negative-feedback direct actions of the one-level subset
Feed back detour behavior；
The user is translated as the user for the of the one-level subset for the 3rd negative-feedback detour behavior of the one-level subset
Three launch strategy.
5. the advertisement placement method according to claim 4 for reducing Negative Feedback rate, it is characterised in that if described current
Some negative-feedback direct actions of some user received have met any bar in triggering rule, then negative-feedback rule trigger
The negative-feedback direct action of the satisfaction triggering rule of the user is converted into the dispensing strategy for the user, in addition to：
If some current user has met in hair triggering rule for all 3rd negative-feedback detour behaviors of multiple one-level subsets
4th indirect trigger condition, then all 3rd negative-feedback detour behaviors of the user are changed between the 4th negative-feedback of the user
Connect behavior；Or if some current user has met to send out trigger gauge for all negative-feedback direct actions of multiple one-level subsets
4th direct trigger condition in then, then all negative-feedback direct actions of the user are changed between the 4th negative-feedback of the user
Connect behavior；
The 4th negative-feedback detour behavior of the user is translated as into the user the 4th launches strategy.
6. the advertisement placement method according to claim 5 for reducing Negative Feedback rate, it is characterised in that described first throws
It is not launch corresponding advertisement in the first stipulated time section for corresponding user to put strategy；
Described second launches strategy not launch the institute in corresponding two level subset in the second stipulated time section for corresponding user
There is advertisement；
Described 3rd launches strategy not launch the institute in corresponding one-level subset in the 3rd stipulated time section for corresponding user
There is advertisement；
Described 4th launches strategy not launch any advertisement in the 4th stipulated time section for corresponding user；
First trigger condition is that a certain negative-feedback of the same user for same advertisement in the first predetermined amount of time is direct
Behavior occurs to be no less than n times with corresponding preset frequency；
The second indirect trigger condition is same user for there is the first throwing corresponding to a bars advertisement use under same two level subset
Put strategy；
The 3rd indirect trigger condition be same user be directed under same one-level subset have b two collected works collection use corresponding to the
Two launch strategy；
The 4th indirect trigger condition is that same user launches strategy for c one-level subset using the corresponding 3rd；
Second direct trigger condition, the 3rd direct trigger condition and the 4th direct trigger condition are all by same user for every
Frequency that individual negative-feedback direct action occurs in corresponding predetermined amount of time or the sum occurred in corresponding predetermined amount of time
Determine.
7. a kind of advertisement delivery system, it is characterised in that the system includes：
Dispenser on advertisement line, for repeatedly launching advertising aggregator to each user, the advertising aggregator includes initial ad collection
Close and in initial ad collection basis by the revision advertising aggregator of revision；Every advertisement is all containing more in the advertising aggregator
The individual negative-feedback direct action option that can directly express negative emotions；
Advertising system server, all negative-feedbacks for being directed to every advertisement in advertising aggregator for the accumulative each user of collection are direct
Behavior, and deliver to negative-feedback rule trigger；The negative-feedback direct action includes choosing the multiple negative-feedback direct action
At least one of in option；
Negative-feedback rule trigger, if some negative-feedback direct actions of some user for being currently received have met to trigger
Any bar in rule, then some negative-feedback direct actions of the satisfaction triggering rule of the user are converted to the throwing for the user
Strategy is put, and dispenser on advertisement line is launched revision advertising aggregator to corresponding user according to different strategies of launching.
8. advertisement delivery system according to claim 7, it is characterised in that the negative-feedback rule trigger, including：
First trigger element, if some user for being currently received is directed to some negative-feedbacks of certain advertisement in advertising aggregator
Direct action has met the first trigger condition in triggering rule, then the user is directed to the direct row of all negative-feedbacks of this advertisement
To be changed to the first negative-feedback detour behavior that the user is directed to this advertisement；
And the user is translated as the user for the of this article of advertisement for the first negative-feedback detour behavior of this article of advertisement
One launches strategy.
9. advertisement delivery system according to claim 8, it is characterised in that the initial ad set and revision set of advertisements
At least one one-level subset is all included under conjunction, at least one two level subset is included under each one-level subset；
The negative-feedback rule trigger, in addition to：
Second trigger element, if some user for being currently received is directed to a plurality of advertisement of certain two level subset in advertising aggregator
All first negative-feedback detour behaviors met triggering rule in the second indirect trigger condition, then the user is directed to the two level
All first negative-feedback detour behaviors of subset are changed to the second negative-feedback detour behavior that the user is directed to the two level subset；Or
Person, if all negative-feedbacks that some user for being currently received is directed to a plurality of advertisement of certain two level subset in advertising aggregator are straight
Connect behavior and met the second direct trigger condition in triggering rule, then it is the user is straight for all negative-feedbacks of the two level subset
The behavior of connecing is changed to the second negative-feedback detour behavior that the user is directed to the two level subset；
And the user is translated as the user for the second negative-feedback detour behavior of the two level subset and is directed to the two level subset
Second launch strategy.
10. advertisement delivery system according to claim 9, it is characterised in that the negative-feedback rule trigger, also wrap
Include：
3rd trigger element, if being directed to all second negative anti-of multiple two level subsets under certain one-level subset for some current user
Present detour behavior, met the 3rd indirect trigger condition in triggering rule, then by the user for the one-level subset all the
Two negative-feedback detour behaviors are changed to the 3rd negative-feedback detour behavior that the user is directed to the one-level subset；Or if for working as
Before some user for receiving be directed to all negative-feedback direct actions of multiple two level subsets under certain one-level subset and met to trigger
3rd direct trigger condition in rule, then the user is changed to the use for all negative-feedback direct actions of the one-level subset
Family is directed to the 3rd negative-feedback detour behavior of the one-level subset；
And it is directed to the one-level for the user to be translated as into the user for the 3rd negative-feedback detour behavior of the one-level subset
The 3rd of subset launches strategy.
11. advertisement delivery system according to claim 10, it is characterised in that the negative-feedback rule trigger, also wrap
Include：
4th trigger element, if being directed to all 3rd negative-feedback detour behaviors of multiple one-level subsets for some current user
Meet the 4th indirect trigger condition in hair triggering rule, then all 3rd negative-feedback detour behaviors of the user are changed to the use
The 4th negative-feedback detour behavior at family；It is or if straight for all negative-feedbacks of multiple one-level subsets for some current user
Connect behavior and met the 4th direct trigger condition in hair triggering rule, be then changed to all negative-feedback direct actions of the user
The 4th negative-feedback detour behavior of the user；
And the 4th negative-feedback detour behavior of the user is translated as the 4th of the user and launches strategy.
12. advertisement delivery system according to claim 11, it is characterised in that
Described first launches strategy not launch corresponding advertisement in the first stipulated time section for corresponding user；
Described second launches strategy not launch the institute in corresponding two level subset in the second stipulated time section for corresponding user
There is advertisement；
Described 3rd launches strategy not launch the institute in corresponding one-level subset in the 3rd stipulated time section for corresponding user
There is advertisement；
Described 4th launches strategy not launch any advertisement in the 4th stipulated time section for corresponding user；
First trigger condition is that a certain negative-feedback of the same user for same advertisement in the first predetermined amount of time is direct
Behavior occurs to be no less than n times with corresponding preset frequency；
The second indirect trigger condition is same user for there is the first throwing corresponding to a bars advertisement use under same two level subset
Put strategy；
The 3rd indirect trigger condition be same user be directed under same one-level subset have b two collected works collection use corresponding to the
Two launch strategy；
The 4th indirect trigger condition is that same user launches strategy for c one-level subset using the corresponding 3rd；
Second direct trigger condition, the 3rd direct trigger condition and the 4th direct trigger condition are all by same user for every
Frequency that individual negative-feedback direct action occurs in corresponding predetermined amount of time or the sum occurred in corresponding predetermined amount of time
Determine.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109509014A (en) * | 2018-09-06 | 2019-03-22 | 微梦创科网络科技（中国）有限公司 | A kind of put-on method and device of media information |
| CN112215647A (en) * | 2020-10-12 | 2021-01-12 | 上海酷量信息技术有限公司 | Automatic processing system and method for triggering preset conditions |
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| CN105049895A (en) * | 2015-07-06 | 2015-11-11 | 无锡天脉聚源传媒科技有限公司 | Advertisement launch strategy recommendation method and device |
| CN105574147A (en) * | 2015-12-15 | 2016-05-11 | 腾讯科技（深圳）有限公司 | Information processing method and server |
| CN106651448A (en) * | 2016-12-23 | 2017-05-10 | 腾讯科技（深圳）有限公司 | Advertisement information sending method, apparatus and system |
| CN106709765A (en) * | 2017-01-11 | 2017-05-24 | 北京图知天下科技有限责任公司 | Advertisement delivery management method |
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| CN109509014A (en) * | 2018-09-06 | 2019-03-22 | 微梦创科网络科技（中国）有限公司 | A kind of put-on method and device of media information |
| CN109509014B (en) * | 2018-09-06 | 2021-07-27 | 微梦创科网络科技（中国）有限公司 | Media information delivery method and device |
| CN112215647A (en) * | 2020-10-12 | 2021-01-12 | 上海酷量信息技术有限公司 | Automatic processing system and method for triggering preset conditions |
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