CN107808309A - A kind of advertisement based on different social networks is integrated, issues system, method and system - Google Patents
A kind of advertisement based on different social networks is integrated, issues system, method and system Download PDFInfo
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- CN107808309A CN107808309A CN201710981888.5A CN201710981888A CN107808309A CN 107808309 A CN107808309 A CN 107808309A CN 201710981888 A CN201710981888 A CN 201710981888A CN 107808309 A CN107808309 A CN 107808309A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
Abstract
The present invention discloses a kind of advertisement integration, dissemination method and system based on different social networks, including：First, ad content acquisition has been launched；2nd, data analysis；3rd, advertisement is integrated；4th, ad distribution.The present invention improves advertisement putting efficiency, obtain more excellent dispensing effect and it is maximized launch scope, realize that launching content is uniformly processed, launches result and contrast in many ways, launch the various analytic function of data.
Description
Technical field
The present invention relates to social networks advertisement putting technical field, particularly a kind of advertisement based on different social networks is whole
Conjunction, dissemination method and system.
Background technology
Social networks is social networking service（Social Network Service）, the netizen for having more than half passes through society
Network communication exchange, sharing information are handed over, social networks is as covering user is most wide, propagation effect is maximum, commercial value highest
Web2.0 business.The huge development potentiality of social networks is even more once to be had an optimistic view of by domestic and international major risk investment mechanism with company, confusingly
Confusingly register capital to.
Nowadays social networks form is more and more diversified, and such as traditional BBS, chat software, blog, picture/video sharing are put down
Platform etc., with flourishing for internet, people rely on the wide of social networks dispensing in the time sustainable growth of " on line "
Accusing also turns into the advertisement form being more taken seriously, and some advertisers can be in a short time more to promote an important service or product
Individual social networks upslide amplification quantity advertisement, but the advertisement putting structure of each social networks and level are all each variant, with
And the ad interface provided is all inconsistent, page interaction is also completely different, for needing to launch in various social platforms
For the advertiser of advertisement, confusion is easily caused, and it is very high to gray professional requirement, cause advertising results but to reach
Less than expection, and some advertisement puttings produce conflict in the user that social networks is also resulted in social platform, cause advertisement
The input of business and social network-i i-platform is thrown into the eastward flowing stream.
In view of this, the present inventor proposes a kind of advertisement integration, delivery system and method based on different social networks, this
Thus case produces.
The content of the invention
It is an object of the invention to provide a kind of advertisement integration, dissemination method and system based on different social networks, with
Advertisement putting efficiency is improved, obtains more excellent dispensing effect and maximized dispensing scope, realizes that launching content is uniformly processed, throws
Result is put to contrast in many ways, launch the various analytic function of data.
To achieve these goals, technical scheme is as follows：
A kind of advertisement integration based on different social networks, dissemination method, comprise the following steps：
First, ad content acquisition has been launched
The ad interface API of each social network-i i-platform is accessed in server by utilizing API management intermediate layer, is put down with obtaining each social networks
The ad data of acquisition and user data are transmitted to client by the ad data and user data of platform issue, server；
2nd, data analysis
Ad data and user data are analyzed respectively in client, analyze data is obtained and is stored in server, described point
Analyse data behavioral data containing visitor, tenant group data, optimal dropping apparatus data；
3rd, advertisement is integrated
The analyze data in server is transferred from client, advertisement integration is carried out according to analyze data, specifically includes：
（1）, ad content design；
（2）, commercial audience demographic data addition；
（3）, advertisement putting condition setting, be divided into basic setup and advanced setting, wherein basic setup includes launching waiting, launched
Budget and dispensing type, advanced setting include discrepant in optimal way, equipment, the frequency and strategy and each social networks set
Put；
4th, ad distribution
Ad data to service end, the service end uploaded by client after integrating passes through API intermediate layers synchronization distribution ad data
The covering of extremely different social network-i i-platform, the condition that issue rules are set when being integrated according to this advertisement and addition is by everybody
Group.
The ad data for obtaining each social network-i i-platform issue and user data are specially：Each social networks is accessed to put down
The intermediate layer of platform receives the instruction from service end, obtains data advertisement data and user data from each social platform, submits to
Service end；
The service end is specially by API intermediate layers synchronization distribution ad data to different social network-i i-platforms：Among API
Layer sends out the ad data that the socially relevant information and client that obtain the permissions data for authorizing advertising user and user upload
Client upload is given, updates social information and advertising message, the advertisement state in each social platform is obtained, launches result data
Return to service end；
The API intermediate layers are communicated with interacting for service end in the form of restful interfaces, with each social advertisement platform
Ad interface API interaction is then realized according to the interface rules of each social platform.
Carrying out analysis respectively to ad data and user data in client includes：
1）, multidimensional event analysis：Enter advertisement page for visitor, jump out the page, click behavior, carry out the dimension letter of visitor
Breath and achievement data are counted；
2）, funnel analysis：Analyze advertiser's conversion process data, calculate from social media, ad entry, click on advertisement,
The behavior funnel of conversion behavior；
3）, tenant group：Different Strategies are used for different user, according to the attribute information, behavioral data, behavior sequence of user
Carry out user's differentiation, and to after differentiation user carry out data operation after, observing effect；
4）, time series analysis：Statistical disposition, the system that data sequence is deferred to are carried out to daily advertisement dynamic statement data
Count rule.
After ad distribution, methods described also includes：
5th, ad click rate, displaying rate after the issue of obtaining step four is integrated, conversion data, client transfer these data
And analyze, analysis is specifically：Each social networks and dropping apparatus launched are contrasted, calculates the optimal throwing of each social network-i i-platform
Put setting deposit server.
The ad content designs：Client obtains ad material from service end and selection copy template is carried out
Online editing, described ad material and copy template are uploaded to service end by client and stored.
Audient's demographic data includes sex, age, language and position.
The network social intercourse platform includes Google, Facebook, Twitter, YouTube and WeChat.
For implement a kind of above-mentioned advertisement integration based on different social networks, dissemination method system, including：
The ad interface API of each social network-i i-platform API management intermediate layer is accessed, for obtaining advertisement from ad interface API
Data or number of users, it is additionally operable to obtain the ad content for needing to issue or update from service end；
Service end, it is connected with API management intermediate layer, for the data or client for storing and forwarding API management intermediate layer to obtain
The data of upload；
Client, it includes ad content design module, advertisement covering audient module, advertisement putting setup module and advertisement hair
Cloth module；The ad content design module is used to obtain ad material from service end and selection copy template is carried out
Line editor, the advertisement covering audient module are used to add commercial audience demographic data for ad content, and the advertisement putting is set
Put module to be used to set advertisement putting condition, the advertisement publication module is used to issue the ad content designed.
The service end includes the webserver and storage server, and the webserver is used to access in API management
Interbed and interacted with client, storage server is used to store Various types of data.
The present invention has the advantage that compared with prior art：
1）The ad data and user data of social network-i i-platform are read, the Photographing On-line of ad content is carried out, to different societies
The ad distribution mode of media is handed over, carries out structure of modification and integration, designs the ad distribution pattern of compatible various social platforms,
So that the more convenient operation of launch process is simpler.
2）Interests User or region periphery user are accurately positioned by social network-i i-platform, while are published to different social activities
Media advertisement, the effect after advertisement putting is analyzed, the related datas such as clicking rate, displaying rate, conversion ratio are obtained, to the data of analysis
Integrated, intelligent processing method during for creating advertisement.
3）Positioning that the present invention solves advertisement is difficult, difficult, the unfruitful problem of operation, can obtain more excellent dispensing effect and most
The dispensing scope changed greatly, obtains dynamic data in real time, more comprehensively also more rich.
Below in conjunction with the drawings and specific embodiments, the present invention will be described in detail.
Brief description of the drawings
Fig. 1 is a kind of advertisement integration based on different social networks of the present invention, the general flow chart of dissemination method；
Fig. 2 is a kind of advertisement integration based on different social networks of present system, the structured flowchart of delivery system；
Fig. 3 is the structured flowchart of client of the present invention.
Embodiment
As shown in figure 1, a kind of advertisement integration based on different social networks of the invention disclosed, dissemination method, including with
Lower step：
First, ad content acquisition has been launched
The ad interface API of each social network-i i-platform is accessed in server by utilizing API management intermediate layer, is put down with obtaining each social networks
The ad data of acquisition and user data are transmitted to client by the ad data and user data of platform issue, server；
2nd, data analysis
Ad data and user data are analyzed respectively in client, analyze data is obtained and is stored in server, described point
Analyse data behavioral data containing visitor, tenant group data, optimal dropping apparatus data；
3rd, advertisement is integrated
The analyze data in server is transferred from client, advertisement integration is carried out according to analyze data, specifically includes：
（1）, ad content design；
（2）, commercial audience demographic data addition；
（3）, advertisement putting condition setting, be divided into basic setup and advanced setting, wherein basic setup includes launching waiting, launched
Budget and dispensing type, advanced setting include discrepant in optimal way, equipment, the frequency and strategy and each social networks set
Put；
4th, ad distribution
Ad data to service end, the service end uploaded by client after integrating passes through API intermediate layers synchronization distribution ad data
The covering of extremely different social network-i i-platform, the condition that issue rules are set when being integrated according to this advertisement and addition is by everybody
Group；
5th, ad click rate, displaying rate after the issue of obtaining step four is integrated, conversion data, client transfer these data
And analyze, analysis is specifically：Each social networks and dropping apparatus launched are contrasted, calculates the optimal throwing of each social network-i i-platform
Put setting deposit server.
The ad data for obtaining each social network-i i-platform issue and user data are specially：Each social networks is accessed to put down
The intermediate layer of platform receives the instruction from service end, obtains data advertisement data and user data from each social platform, submits to
Service end；
The service end is specially by API intermediate layers synchronization distribution ad data to different social network-i i-platforms：Among API
Layer sends out the ad data that the socially relevant information and client that obtain the permissions data for authorizing advertising user and user upload
Client upload is given, updates social information and advertising message, the advertisement state in each social platform is obtained, launches result data
Return to service end；
The API intermediate layers are communicated with interacting for service end in the form of restful interfaces, with each social advertisement platform
Ad interface API interaction is then realized according to the interface rules of each social platform.The system can be connected by unified interface
Interacted to intermediate layer and each social advertisement platform.
Carrying out analysis respectively to ad data and user data in client includes：
1）, multidimensional event analysis（Visitor's behavior event+Multidimensional Data Model）：Enter advertisement page for visitor, jump out page
Face, behavior is clicked on, carry out the dimensional information of visitor（Such as operating system, language, country, city, source）And achievement data
（It is total to access number, residence time, clicking rate etc.）Counted；
2）, funnel analysis：Analyze advertiser's conversion process data, calculate from social media, ad entry, click on advertisement,
Conversion behavior（Such as register purchase）Behavior funnel；
3）, tenant group：Different Strategies are used for different user, according to the attribute information, behavioral data, behavior sequence of user
Carry out user's differentiation, and to after differentiation user carry out data operation after, observing effect；
4）, time series analysis：Statistical disposition, the system that data sequence is deferred to are carried out to daily advertisement dynamic statement data
Count rule（Trend, seasonal move, circular wave and irregular fluctuation）.
The ad content designs：Client obtains ad material from service end and selection copy template is carried out
Online editing, described ad material and copy template are uploaded to service end by client and stored.
Audient's demographic data includes sex, age, language and position.
The network social intercourse platform includes Google, Facebook, Twitter, YouTube and WeChat.
As shown in Fig. 2 the above-mentioned a kind of advertisement based on different social networks that is used to implement that the present invention discloses is integrated, issued
The system of method, including：
The ad interface API of each social network-i i-platform API management intermediate layer 1 is accessed, for obtaining advertisement from ad interface API
Data or number of users, it is additionally operable to obtain the ad content for needing to issue or update from service end；Referring to Fig. 2, each social networks is put down
Platform includes but is not limited to Google, Facebook, Twitter, YouTube, can also be WeCha, sinaweibo etc.；
Service end 2, it is connected with API management intermediate layer, for the data or client for storing and forwarding API management intermediate layer to obtain
The data of upload；The service end specifically includes the webserver 21 and storage server 22, and the webserver is used to connect
Enter API management intermediate layers 1 and interacted with client 3, storage server is used to store Various types of data；
Client 3, it include ad content design module 31, advertisement covering audient module 32, advertisement putting setup module 33 with
And advertisement publication module 34；The ad content design module is used to obtain ad material and selection copy from service end
Template carries out online editing, and the advertisement covering audient module is used to add commercial audience demographic data for ad content, described
Advertisement putting setup module is used to set advertisement putting condition, and the advertisement publication module is used to issue in the advertisement designed
Hold.
The specific embodiment of the present invention is these are only, not to the restriction of protection scope of the present invention.All setting according to this case
The equivalent variations that meter thinking is done, each fall within the protection domain of this case.
Claims (9)
1. a kind of advertisement integration based on different social networks, dissemination method, it is characterised in that comprise the following steps：
First, ad content acquisition has been launched
The ad interface API of each social network-i i-platform is accessed in server by utilizing API management intermediate layer, is put down with obtaining each social networks
The ad data of acquisition and user data are transmitted to client by the ad data and user data of platform issue, server；
2nd, data analysis
Ad data and user data are analyzed respectively in client, analyze data is obtained and is stored in server, described point
Analyse data behavioral data containing visitor, tenant group data, optimal dropping apparatus data；
3rd, advertisement is integrated
The analyze data in server is transferred from client, advertisement integration is carried out according to analyze data, specifically includes：
（1）, ad content design；
（2）, commercial audience demographic data addition；
（3）, advertisement putting condition setting, be divided into basic setup and advanced setting, wherein basic setup includes launching waiting, launched
Budget and dispensing type, advanced setting include discrepant in optimal way, equipment, the frequency and strategy and each social networks set
Put；
4th, ad distribution
Ad data to service end, the service end uploaded by client after integrating passes through API intermediate layers synchronization distribution ad data
The covering of extremely different social network-i i-platform, the condition that issue rules are set when being integrated according to this advertisement and addition is by everybody
Group.
2. a kind of advertisement integration based on different social networks, dissemination method as claimed in claim 1, it is characterised in that：Institute
State the ad data for obtaining each social network-i i-platform issue and user data is specially：Access the intermediate layer of each social network-i i-platform
The instruction from service end is received, data advertisement data and user data is obtained from each social platform, submits to service end；
The service end is specially by API intermediate layers synchronization distribution ad data to different social network-i i-platforms：Among API
Layer sends out the ad data that the socially relevant information and client that obtain the permissions data for authorizing advertising user and user upload
Client upload is given, updates social information and advertising message, the advertisement state in each social platform is obtained, launches result data
Return to service end；
The API intermediate layers are communicated with interacting for service end in the form of restful interfaces, with each social advertisement platform
Ad interface API interaction is then realized according to the interface rules of each social platform.
3. a kind of advertisement integration based on different social networks, dissemination method as claimed in claim 1, it is characterised in that
Client carries out analysis respectively to ad data and user data to be included：
1）, multidimensional event analysis：Enter advertisement page for visitor, jump out the page, click behavior, carry out the dimension letter of visitor
Breath and achievement data are counted；
2）, funnel analysis：Analyze advertiser's conversion process data, calculate from social media, ad entry, click on advertisement,
The behavior funnel of conversion behavior；
3）, tenant group：Different Strategies are used for different user, according to the attribute information, behavioral data, behavior sequence of user
Carry out user's differentiation, and to after differentiation user carry out data operation after, observing effect；
4）, time series analysis：Statistical disposition, the system that data sequence is deferred to are carried out to daily advertisement dynamic statement data
Count rule.
4. a kind of advertisement integration based on different social networks, dissemination method as claimed in claim 1, it is characterised in that：
After ad distribution, methods described also includes：
Ad click rate, displaying rate after the issue integration of obtaining step four, conversion data, client are transferred these data and divided
Analysis, analysis are specifically：Each social networks and dropping apparatus launched are contrasted, the optimal dispensing for calculating each social network-i i-platform is set
Put deposit server.
5. a kind of advertisement integration based on different social networks, dissemination method as claimed in claim 1, it is characterised in that institute
Stating ad content design is：Client obtains ad material from service end and selection copy template carries out online editing,
Described ad material and copy template is uploaded to service end by client and stored.
6. a kind of advertisement integration based on different social networks, dissemination method as claimed in claim 1, it is characterised in that：Institute
Stating audient's demographic data includes sex, age, language and position.
7. a kind of advertisement integration based on different social networks, dissemination method as claimed in claim 1, it is characterised in that：Institute
Stating network social intercourse platform includes Google, Facebook, Twitter, YouTube and WeChat.
8. for implementing a kind of advertisement integration based on different social networks, the system of dissemination method as claimed in claim 1,
Including：
The ad interface API of each social network-i i-platform API management intermediate layer is accessed, for obtaining advertisement from ad interface API
Data or number of users, it is additionally operable to obtain the ad content for needing to issue or update from service end；
Service end, it is connected with API management intermediate layer, for the data or client for storing and forwarding API management intermediate layer to obtain
The data of upload；
Client, it includes ad content design module, advertisement covering audient module, advertisement putting setup module and advertisement hair
Cloth module；The ad content design module is used to obtain ad material from service end and selection copy template is carried out
Line editor, the advertisement covering audient module are used to add commercial audience demographic data for ad content, and the advertisement putting is set
Put module to be used to set advertisement putting condition, the advertisement publication module is used to issue the ad content designed.
9. a kind of advertisement integration based on different social networks, delivery system as claimed in claim 8, it is characterised in that：Institute
Stating service end includes the webserver and storage server, the webserver be used to accessing API management intermediate layers and with
Client interacts, and storage server is used to store Various types of data.
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| CN201710981888.5A CN107808309A (en) | 2017-10-20 | 2017-10-20 | A kind of advertisement based on different social networks is integrated, issues system, method and system |
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| CN201710981888.5A CN107808309A (en) | 2017-10-20 | 2017-10-20 | A kind of advertisement based on different social networks is integrated, issues system, method and system |
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| CN108764564A (en) * | 2018-05-25 | 2018-11-06 | 玩咖欢聚文化传媒（北京）有限公司 | It is multiple using the method for servicing of release platform, terminal, storage medium and system |
| CN109034874A (en) * | 2018-07-03 | 2018-12-18 | 天津璧合信息技术有限公司 | A kind of advertisement placement method and system |
| CN109491740A (en) * | 2018-10-30 | 2019-03-19 | 北京云测信息技术有限公司 | A kind of automatic multi version funnel page selection method based on context information |
| CN109816446A (en) * | 2019-01-25 | 2019-05-28 | 西窗科技(苏州)有限公司 | A kind of cross-platform advertisement data processing method and device |
| CN109886748A (en) * | 2019-02-20 | 2019-06-14 | 广州宏数科技有限公司 | A kind of advertisement intelligent put-on method and system |
| CN110135903A (en) * | 2019-05-10 | 2019-08-16 | 重庆八戒电子商务有限公司 | Advertisement position ranks method, system, medium and electronic equipment |
| CN110232595A (en) * | 2019-06-13 | 2019-09-13 | 武汉十点半文化传播有限公司 | A kind of production method based on the web advertisement |
| CN110874764A (en) * | 2019-10-22 | 2020-03-10 | 广州原子网络科技有限公司 | Advertisement statistical analysis system |
| CN111932316A (en) * | 2020-09-04 | 2020-11-13 | 厦门羽星科技股份有限公司 | Advertisement operation data access method and device |
| CN112561586A (en) * | 2020-12-17 | 2021-03-26 | 百果园技术(新加坡)有限公司 | Advertisement information processing method, device, equipment and storage medium |
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| CN111932316A (en) * | 2020-09-04 | 2020-11-13 | 厦门羽星科技股份有限公司 | Advertisement operation data access method and device |
| CN112561586A (en) * | 2020-12-17 | 2021-03-26 | 百果园技术(新加坡)有限公司 | Advertisement information processing method, device, equipment and storage medium |
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