CN110232595A - A kind of production method based on the web advertisement - Google Patents
A kind of production method based on the web advertisement Download PDFInfo
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- CN110232595A CN110232595A CN201910511141.2A CN201910511141A CN110232595A CN 110232595 A CN110232595 A CN 110232595A CN 201910511141 A CN201910511141 A CN 201910511141A CN 110232595 A CN110232595 A CN 110232595A
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- advertisement
- production method
- method based
- web
- web advertisement
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- 238000004519 manufacturing process Methods 0.000 title claims abstract description 21
- 238000009826 distribution Methods 0.000 claims abstract description 7
- 238000004321 preservation Methods 0.000 claims abstract description 4
- 238000000034 method Methods 0.000 claims description 5
- 230000019771 cognition Effects 0.000 claims description 3
- 230000008676 import Effects 0.000 claims description 3
- 230000007704 transition Effects 0.000 claims description 3
- 230000000284 resting effect Effects 0.000 claims description 2
- 239000003086 colorant Substances 0.000 description 2
- 230000002708 enhancing effect Effects 0.000 description 2
- 238000010008 shearing Methods 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000005336 cracking Methods 0.000 description 1
- 238000003892 spreading Methods 0.000 description 1
- 238000006467 substitution reaction Methods 0.000 description 1
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T11/00—2D [Two Dimensional] image generation
- G06T11/40—Filling a planar surface by adding surface attributes, e.g. colour or texture
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T11/00—2D [Two Dimensional] image generation
- G06T11/60—Editing figures and text; Combining figures or text
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T13/00—Animation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T2200/00—Indexing scheme for image data processing or generation, in general
- G06T2200/24—Indexing scheme for image data processing or generation, in general involving graphical user interfaces [GUIs]
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T2213/00—Indexing scheme for animation
- G06T2213/08—Animation software package
Abstract
The present invention relates to ad production technical field, especially a kind of production method based on the web advertisement, comprising the following steps: S1, positioning, the web advertisement is positioned first, determines the targeted crowd of advertisement, the expression-form of advertisement, the purport content of advertisement, the distribution platform of advertisement；S2, content are made of GIF Movie Gear software, are sheared by GIF Movie Gear software to animation；S3, test is played out to the web advertisement, 10-20 people is chosen in the crowd corresponding to advertisement, advertisement is inserted in webpage at random；S4, amended advertisement is carried out to preservation publication, while every 10-15 days, content is updated.The present invention, which has, enhances the attraction of advertisement, reads convenient for viewer to the information content.
Description
Technical field
The present invention relates to ad production technical field more particularly to a kind of production methods based on the web advertisement.
Background technique
Advertisement, the i.e. meaning of word spreading.Advertisement is to pass through the media of certain forms, disclosure for certain specific needs
And the publicity measures of information are widely transmitted to the public.
Internet advertising is exactly to pass through web advertisement platform to launch advertisement on network.Using on website ad banner,
Text link, multimedia method, in internet, publication or releasing advertisements, are transmitted to a kind of high of Internet user by network
Scientific and technological advertising campaign mode.Existing network ad click amount is low, it is not easy to cause to attract to consumer, so it is proposed that a kind of
Production method based on the web advertisement, to solve the problems, such as this.
Summary of the invention
The purpose of the present invention is to solve disadvantage existing in the prior art, and propose a kind of based on the web advertisement
Production method.
To achieve the goals above, present invention employs following technical solutions:
Design a kind of production method based on the web advertisement, comprising the following steps:
S1, positioning, first position the web advertisement, determine the targeted crowd of advertisement, the expression-form of advertisement, advertisement
Purport content, the distribution platform of advertisement；
S2, content are made of GIF Movie Gear software, by GIF Movie Gear software to animation into
Row shearing, then scaling rotation import animation file, adjust order and the delay time of frame, to reduce file size, and pass through
It calls any application to edit frame immediately, textual annotation is added to animation, by being placed on main contents
The middle position of advertisement, at the same save it is appropriate be left white, and played out using dynamic type form, the entire length of advertisement is 4-
6s, while orange perhaps yellow or other backgrounds of eye-catching color as advertisement are used, to catch the view of viewer
Line；
S3, test is played out to the web advertisement, 10-20 people is chosen in the crowd corresponding to advertisement, advertisement is random
It inserts in webpage, their clicking rate and the duration of viewing is recorded, and the viewing suggestion to them are passed through, to advertisement
Content make corresponding adjustment；
S4, amended advertisement is carried out to preservation publication, while every 10-15 days, content is updated.
Preferably, it when positioning advertisement, needs to carry out comprehensive understanding to the product of advertising.
Preferably, big using flow when selecting distribution platform, public praise is good, and targeted crowd likes browsing
Platform is issued.
Preferably, when being designed to copy, important information uses the font of large size, and secondary information uses
The font of medium size, and by using different colors to font, distinguishes text information, text should according to information type and
Reading order carry out chunking, reduce cognition degree, reduce Information procession inch between.
Preferably, when using text, using terse precise and to the point short sentence, text composition will from top to bottom, from a left side to
The right side, while not disperse to jump, reading flow is interrupted, makes one not resting in keynote message.
Preferably, the size of image be 5-10 frame, while advertisement be less than 15k.
Preferably, when carrying out background production, it is to be ensured that the complete image quality of background it is complete, cannot have obvious sawtooth, flash,
Background picture cannot be stretched or be deformed simultaneously, and the variation transition of color is reasonable.
A kind of production method based on the web advertisement proposed by the present invention, beneficial effect are:
1, it by being positioned to advertisement, is expressed convenient for the purport to ad content, while to advertisement by middle crowd
It is analyzed, is conducive to the attraction of advertisement；
2, advertisement is dynamically shown, while using handling text and background technique, enhances advertisement
Attraction；
3, update is timed to advertisement, prevents viewer from generating the fatigue of viewing, be conducive to the attraction for enhancing advertisement.
Specific embodiment
Below in conjunction with the embodiment of the present invention, technical solution in the embodiment of the present invention is clearly and completely retouched
It states, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.
A kind of production method based on the web advertisement, comprising the following steps:
S1, positioning, first position the web advertisement, determine the targeted crowd of advertisement, the expression-form of advertisement, advertisement
Purport content, the distribution platform of advertisement is big using flow when selecting distribution platform, and public praise is good, targeted crowd
The platform for liking browsing is issued, by positioning to advertisement, it is ensured that convenient for attracting viewer, while to flat
The selection of platform enhances the big clicking rate of advertisement, it is ensured that the pageview of advertisement；
S2, content are made of GIF Movie Gear software, by GIF Movie Gear software to animation into
Row shearing, then scaling rotation import animation file, adjust order and the delay time of frame, to reduce file size, and pass through
It calls any application to edit frame immediately, textual annotation is added to animation, by being placed on main contents
The middle position of advertisement, at the same save it is appropriate be left white, and played out using dynamic type form, the entire length of advertisement is 4-
6s, the size of image be 5-10 frame, while advertisement is less than 15k, while using orange perhaps yellow or other eye-catching face
Background of the color as advertisement, to catch the sight of viewer, when carrying out background production, it is to be ensured that the complete image quality of background it is complete
It is whole, cannot there are obvious sawtooth, flash, while background picture cannot be stretched or be deformed, and the variation transition of color will rationally lead to
Advertisement will be played out using dynamic mode by crossing, and text and be handled background, enhance the attraction of advertisement, together
When information is read out convenient for viewer, while the file size of advertisement is controlled, viewer is when browsing, energy
It is cracking to download, so that viewer browses, while the duration of advertisement is controlled, it is ensured that advertisement it is short and small,
So that viewer has watched；
S3, test is played out to the web advertisement, 10-20 people is chosen in the crowd corresponding to advertisement, advertisement is random
It inserts in webpage, their clicking rate and the duration of viewing is recorded, and the viewing suggestion to them are passed through, to advertisement
Content make corresponding adjustment, by test, convenient for being modified to the content of advertisement, by modifying to advertisement, have
Conducive to the attraction for improving advertisement, to increase the clicking rate of advertisement；
S4, amended advertisement is carried out to preservation publication, while every 10-15 days, content is updated, to advertisement
Content is updated, and enhances the novel power of advertisement, prevents viewer from generating the fatigue of viewing, is conducive to the attraction for enhancing advertisement
Power carries out click reading to advertisement.
It when positioning advertisement, needs to carry out comprehensive understanding to the product of advertising, product be carried out complete
The understanding in orientation matches so as to the advertisement made with product, it is ensured that the authenticity of advertisement.
When being designed to copy, important information uses the font of large size, and secondary information is using medium size
Font, and by using different colors to font, text information is distinguished, text should be suitable according to information type and reading
Sequence carries out chunking, reduces cognition degree, between reducing Information procession inch, when using text, using terse precise and to the point short sentence, text
Word typesetting from top to bottom, from left to right, while will not disperse to jump, and interrupt reading flow, make one that emphasis letter can not be rested on
On breath, by the processing to text, enhance understanding of the viewer to information, be conducive to viewer to the main information of advertisement into
Row is held.
The foregoing is only a preferred embodiment of the present invention, but scope of protection of the present invention is not limited thereto,
Anyone skilled in the art in the technical scope disclosed by the present invention, according to the technique and scheme of the present invention and its
Inventive concept is subject to equivalent substitution or change, should be covered by the protection scope of the present invention.
Claims (7)
1. a kind of production method based on the web advertisement, which comprises the following steps:
S1, positioning, first position the web advertisement, determine the targeted crowd of advertisement, the expression-form of advertisement, the master of advertisement
Purport content, the distribution platform of advertisement；
S2, content are made of GIF Movie Gear software, are cut by GIF Movie Gear software to animation
It cuts, then scaling rotation imports animation file, adjusts order and the delay time of frame, to reduce file size, and passes through calling
Any application edits frame immediately, is added textual annotation to animation, by the way that main contents are placed on advertisement
Middle position, while save it is appropriate be left white, and played out using dynamic type form, the entire length of advertisement is 4-6s,
Orange perhaps yellow or other backgrounds of eye-catching color as advertisement are used, simultaneously to catch the sight of viewer；
S3, test is played out to the web advertisement, 10-20 people is chosen in the crowd corresponding to advertisement, advertisement is inserted at random
In webpage, their clicking rate and the duration of viewing are recorded, and the viewing suggestion to them are passed through, in advertisement
Appearance makes corresponding adjustment；
S4, amended advertisement is carried out to preservation publication, while every 10-15 days, content is updated.
2. a kind of production method based on the web advertisement according to claim 1, which is characterized in that determine to advertisement
When position, need to carry out comprehensive understanding to the product of advertising.
3. a kind of production method based on the web advertisement according to claim 1, which is characterized in that distribution platform into
When row selection, big using flow, public praise is good, and the platform that targeted crowd likes browsing is issued.
4. a kind of production method based on the web advertisement according to claim 1, which is characterized in that copy into
When row design, important information uses the font of large size, and secondary information uses the font of medium size, and by using not font
Same color, distinguishes text information, and text should carry out chunking according to information type and reading order, reduces cognition degree,
Between reduction Information procession inch.
5. a kind of production method based on the web advertisement according to claim 1, which is characterized in that when using text,
Using terse precise and to the point short sentence, text composition from top to bottom, from left to right, while will not disperse to jump, and interrupt reading
Process makes one not resting in keynote message.
6. a kind of production method based on the web advertisement according to claim 1, which is characterized in that the size of image is 5-
10 frames, at the same advertisement be less than 15k.
7. a kind of production method based on the web advertisement according to claim 1, which is characterized in that carrying out background production
When, it is to be ensured that the complete image quality of background it is complete, cannot have obvious sawtooth, flash, while background picture cannot be stretched or be deformed, and
And the variation transition of color is reasonable.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910511141.2A CN110232595A (en) | 2019-06-13 | 2019-06-13 | A kind of production method based on the web advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910511141.2A CN110232595A (en) | 2019-06-13 | 2019-06-13 | A kind of production method based on the web advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110232595A true CN110232595A (en) | 2019-09-13 |
Family
ID=67859802
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN201910511141.2A Pending CN110232595A (en) | 2019-06-13 | 2019-06-13 | A kind of production method based on the web advertisement |
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Citations (7)
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|---|---|---|---|---|
| CN1374598A (en) * | 2001-03-12 | 2002-10-16 | 李英元 | Interactive advertizing method and system |
| CN101627404A (en) * | 2007-03-02 | 2010-01-13 | 爱德莱蒂公司 | Based on heuristic information and the modification of the advertisement campaign elements of feedback in real time |
| CN104123580A (en) * | 2013-04-29 | 2014-10-29 | 雅虎公司 | System and method for booking an online advertising campaign |
| CN104408642A (en) * | 2014-10-29 | 2015-03-11 | 云南大学 | Quality-of-experience-based advertisement manufacturing method |
| CN105808044A (en) * | 2014-12-31 | 2016-07-27 | 腾讯科技（深圳）有限公司 | Information push method and device |
| CN107665444A (en) * | 2017-05-19 | 2018-02-06 | 新站保险代理股份有限公司 | A kind of web advertisement acute effect evaluation method and system based on the online behavior of user |
| CN107808309A (en) * | 2017-10-20 | 2018-03-16 | 厦门笨鸟电子商务有限公司 | A kind of advertisement based on different social networks is integrated, issues system, method and system |
-
2019
- 2019-06-13 CN CN201910511141.2A patent/CN110232595A/en active Pending
Patent Citations (7)
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|---|---|---|---|---|
| CN1374598A (en) * | 2001-03-12 | 2002-10-16 | 李英元 | Interactive advertizing method and system |
| CN101627404A (en) * | 2007-03-02 | 2010-01-13 | 爱德莱蒂公司 | Based on heuristic information and the modification of the advertisement campaign elements of feedback in real time |
| CN104123580A (en) * | 2013-04-29 | 2014-10-29 | 雅虎公司 | System and method for booking an online advertising campaign |
| CN104408642A (en) * | 2014-10-29 | 2015-03-11 | 云南大学 | Quality-of-experience-based advertisement manufacturing method |
| CN105808044A (en) * | 2014-12-31 | 2016-07-27 | 腾讯科技（深圳）有限公司 | Information push method and device |
| CN107665444A (en) * | 2017-05-19 | 2018-02-06 | 新站保险代理股份有限公司 | A kind of web advertisement acute effect evaluation method and system based on the online behavior of user |
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Application publication date: 20190913 |