CN110135903A - Advertisement position ranks method, system, medium and electronic equipment - Google Patents
Advertisement position ranks method, system, medium and electronic equipment Download PDFInfo
- Publication number
- CN110135903A CN110135903A CN201910390141.1A CN201910390141A CN110135903A CN 110135903 A CN110135903 A CN 110135903A CN 201910390141 A CN201910390141 A CN 201910390141A CN 110135903 A CN110135903 A CN 110135903A
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- Prior art keywords
- waiting
- advertisement position
- advertisement
- user
- ordering chart
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
Abstract
The present invention provides a kind of advertisement position ranking method, system, medium and electronic equipment.The described method includes: generating an advertisement position waiting ordering chart according to existing location advertising and waiting time dimension；Request is launched in the advertisement for obtaining user；It is that user finds the optimal access digit of advertisement according to the advertisement position waiting ordering chart；The advertisement position waiting ordering chart is updated based on the remaining waiting situation for having bought advertisement position.The method carries out Optimal calculation sequence to advertisement according to good advertisement position and waiting time, arranges advertising display position and the period of user properly, improves the resource utilization of advertising platform.
Description
Technical field
The present invention relates to Internet advertising technical field of media, in particular to a kind of ad data statistical method, are
System, medium and electronic equipment.
Background technique
With the development of internet technology, Internet advertisement platform is more and more extensive in advertising business field.Internet is wide
Accuse platform progress is resource consolidation, can efficiently handle limited advertisement position resource, to improve resource utilization and turn
Rate.
More and more advertisers concern intuitive income, are exactly conversion ratio with intuitive income hook, and high convert
Rate is usually all to be obtained by accurate recommended advertisements position and high exposure rate and good play time section, therefore can frequently go out
Existing advertiser robs the thing of location advertising, but good advertisement position resource is limited, thus ranking advertising business field just
It is critically important.
Therefore, in long-term research and development, inventor has carried out a large amount of research to advertisement position ranking, proposes a kind of wide
One of it accuses position and ranks method, to solve the above technical problems.
Summary of the invention
The purpose of the present invention is to provide a kind of advertisement position ranking method, system, medium and electronic equipments, are able to solve
State at least one technical problem mentioned.Concrete scheme is as follows:
Specific embodiment according to the present invention, in a first aspect, the present invention provides a kind of advertisement position ranking method, comprising:
According to existing location advertising and waiting time dimension, an advertisement position waiting ordering chart is generated；The advertisement dispensing for obtaining user is asked
It asks；It is that user finds the optimal access digit of advertisement according to the advertisement position waiting ordering chart；Based on the remaining row for having bought advertisement position
Phase situation updates the advertisement position waiting ordering chart.
Specific embodiment according to the present invention, second aspect, the present invention provide a kind of advertisement position ranking system, comprising:
Generation module, for generating an advertisement position waiting ordering chart according to existing location advertising and waiting time dimension；Obtain mould
Request is launched in block, the advertisement for obtaining user；Searching module, for being user's searching according to the advertisement position waiting ordering chart
The optimal access digit of advertisement；Update module, for updating the advertisement position waiting based on the remaining waiting situation for having bought advertisement position
Ordering chart.
Specific embodiment according to the present invention, the third aspect, the present invention provide a kind of computer readable storage medium,
On be stored with computer program, realize that as above described in any item advertisement positions rank methods when described program is executed by processor.
Specific embodiment according to the present invention, fourth aspect, the present invention provide a kind of electronic equipment, comprising: one or
Multiple processors；Storage device, for storing one or more programs, when one or more of programs are by one or more
When a processor executes, so that one or more of processors realize that as above described in any item advertisement positions rank method.
The above scheme of the embodiment of the present invention compared with prior art, carries out most advertisement according to advertisement position and waiting time
Excellent calculating sequence, arranges advertising display position and the period of user properly, improves the resource utilization of advertising platform.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows and meets implementation of the invention
Example, and be used to explain the principle of the present invention together with specification.It should be evident that the accompanying drawings in the following description is only the present invention
Some embodiments for those of ordinary skill in the art without creative efforts, can also basis
These attached drawings obtain other attached drawings.In the accompanying drawings:
Fig. 1 shows a kind of flow chart of advertisement position ranking method according to an embodiment of the present invention；
Fig. 2 shows according to an embodiment of the present invention according to existing location advertising and waiting time dimension, generates one wide
Accuse the method flow diagram of position waiting ordering chart；
Fig. 3 shows according to an embodiment of the present invention optimal for user's searching advertisement according to the advertisement position waiting ordering chart
The method flow diagram of access digit；
Fig. 4 shows a kind of structural schematic diagram of advertisement position ranking system of embodiment according to the present invention；
Fig. 5 shows the structural schematic diagram of the electronic equipment of embodiment according to the present invention；
Fig. 6 shows the electronic equipment attachment structure schematic diagram of embodiment according to the present invention.
Specific embodiment
To make the objectives, technical solutions, and advantages of the present invention clearer, below in conjunction with attached drawing to the present invention make into
It is described in detail to one step, it is clear that described embodiments are only a part of the embodiments of the present invention, rather than whole implementation
Example.Based on the embodiments of the present invention, obtained by those of ordinary skill in the art without making creative efforts
All other embodiment, shall fall within the protection scope of the present invention.
The term used in embodiments of the present invention is only to be not intended to be limiting merely for for the purpose of describing particular embodiments
The present invention.In the embodiment of the present invention and the "an" of singular used in the attached claims, " described " and "the"
It is also intended to including most forms, unless the context clearly indicates other meaning, " a variety of " generally comprise at least two.
It should be appreciated that term "and/or" used herein is only a kind of incidence relation for describing affiliated partner, indicate
There may be three kinds of relationships, for example, A and/or B, can indicate: individualism A, exist simultaneously A and B, individualism B these three
Situation.In addition, character "/" herein, typicallys represent the relationship that forward-backward correlation object is a kind of "or".
It will be appreciated that though may be described in embodiments of the present invention using term first, second, third, etc..,
But these ... it should not necessarily be limited by these terms.These terms be only used to by ... distinguish.For example, not departing from implementation of the present invention
In the case where example range, first ... can also be referred to as second ..., and similarly, second ... can also be referred to as the
One ....
Depending on context, word as used in this " if ", " if " can be construed to " ... when " or
" when ... " or " in response to determination " or " in response to detection ".Similarly, context is depended on, phrase " if it is determined that " or " such as
Fruit detection (condition or event of statement) " can be construed to " when determining " or " in response to determination " or " when detection (statement
Condition or event) when " or " in response to detection (condition or event of statement) ".
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
Include, so that commodity or device including a series of elements not only include those elements, but also including not clear
The other element listed, or further include for this commodity or the intrinsic element of device.In the feelings not limited more
Under condition, the element that is limited by sentence "including a ...", it is not excluded that in the commodity or device for including the element also
There are other identical elements.
Embodiment 1
As shown in Figure 1, the embodiment of the present invention provides a kind of advertisement position ranking method, this method be based on reducing subspaces algorithm into
Row is realized, is mainly included the following steps:
S1 generates an advertisement position waiting ordering chart according to existing location advertising and waiting time dimension.
Specifically, obtaining the waiting situation in the number of positions and time dimension of existing advertisement position, then to existing advertisement number
According to the sequence for carrying out time and position.As shown in Fig. 2, it is described according to existing location advertising and waiting time dimension, generate one
Advertisement position waiting ordering chart, comprising:
S11 calculates the waiting turn-on time of each location advertising.Wherein, the waiting turn-on time refers to opening for advertisement
Begin the time played.The waiting turn-on time can calculate according to the waiting time of the existing advertisement.
The advertisement position of morning waiting turn-on time is come front by S12, generates the advertisement position waiting row an of flight
Sequence figure.
Request is launched in S2, the advertisement for obtaining user.Specifically, user, which sends advertisement by client, launches demand to service
End.
S3 is that user finds the optimal access digit of advertisement according to the advertisement position waiting ordering chart.
Specifically, the optimal access digit of advertisement refers to optimal advertisement position and waiting time span.As shown in figure 3, institute
Stating according to the advertisement position waiting ordering chart is that user finds the optimal access digit of advertisement, comprising:
S31 arranges waiting turn-on time section for user；
S32 shows the advertisement position waiting sequence chart to user, so that user selects advertisement position and waiting time span.
S4 updates the advertisement position waiting ordering chart based on the remaining waiting situation for having bought advertisement position.
Specifically, the remaining waiting of the advertisement position can be increased after the waiting of existing advertisement position is bought by a user,
The advertisement position waiting ordering chart is updated according to remaining waiting situation simultaneously.In the present embodiment, the advertisement position waiting ordering chart
For using location advertising quantity as node, waiting time span is the reducing subspaces of circle length.
Advertisement position provided in an embodiment of the present invention ranking method according to good advertisement position and waiting time to order ads into
The sequence of row Optimal calculation, arranges advertising display position and the period of user properly, greatly improves the resource utilization of advertising platform.
Embodiment 2
Referring to Fig. 4, the embodiment of the present invention provides a kind of advertisement position ranking system 400, which includes: generation mould
Block 410 obtains module 420, searching module 430 and update module 440.
The generation module 410 is used to generate an advertisement position waiting according to existing location advertising and waiting time dimension
Ordering chart.Specifically, after obtaining the waiting situation in the number of positions and time dimension of existing advertisement position, the generation module pair
Existing ad data carries out the sequence of time and position, generates advertisement position waiting ordering chart.Wherein, the generation module 410 into
One step includes:
Computing module 411, for calculating the waiting turn-on time of each location advertising.Wherein, the waiting turn-on time
Refer to the time for starting to play of advertisement.The waiting turn-on time can calculate according to the waiting time of the existing advertisement.
Sorting module 412 generates a flight for the advertisement position of morning waiting turn-on time to be come front
Advertisement position waiting ordering chart.
The advertisement dispensing request for obtaining module 420 and being used to obtain user.
The searching module 430 is used to be that user finds the optimal access digit of advertisement according to the advertisement position waiting ordering chart.
Wherein, the optimal access digit of the advertisement refers to optimal advertisement position and waiting time span.Specifically, the searching module 430
Further comprise:
Module 431 is arranged, for arranging waiting turn-on time section for user；
Display module 432, for showing the advertisement position waiting sequence chart to user, so that user selects advertisement position and row
Phase time span.
The update module 440 is used to update the advertisement position waiting row based on the remaining waiting situation for having bought advertisement position
Sequence figure.Specifically, after the waiting of existing advertisement position is bought by a user the remaining waiting of the advertisement position can be increased, together
Shi Suoshu update module 440 updates the advertisement position waiting ordering chart according to remaining waiting situation.In the present embodiment, the advertisement
Position waiting ordering chart is using location advertising quantity as node, and waiting time span is the reducing subspaces of circle length.
Advertisement position provided in an embodiment of the present invention ranking system according to good advertisement position and waiting time to order ads into
The sequence of row Optimal calculation, arranges advertising display position and the period of user properly, greatly improves the resource utilization of advertising platform.
Embodiment 3
As shown in figure 5, the equipment is used for the intelligent Matching method of property tax platform the present embodiment provides a kind of electronic equipment,
The electronic equipment, comprising: at least one processor；And the memory being connect at least one described processor communication；Its
In,
The memory is stored with the instruction that can be executed by one processor, and described instruction is by described at least one
Manage device execute so that at least one described processor can:
According to existing location advertising and waiting time dimension, an advertisement position waiting ordering chart is generated；
Request is launched in the advertisement for obtaining user；
It is that user finds the optimal access digit of advertisement according to the advertisement position waiting ordering chart；
The advertisement position waiting ordering chart is updated based on the remaining waiting situation for having bought advertisement position.
Embodiment 4
The embodiment of the present disclosure provides a kind of nonvolatile computer storage media, and the computer storage medium is stored with
The true from false of bills examination side in above-mentioned any means embodiment can be performed in computer executable instructions, the computer executable instructions
Method.
Embodiment 5
Below with reference to Fig. 6, it illustrates the structural representations for the electronic equipment 600 for being suitable for being used to realize the embodiment of the present disclosure
Figure.Terminal device in the embodiment of the present disclosure can include but is not limited to such as mobile phone, laptop, digital broadcasting and connect
Receive device, PDA (personal digital assistant), PAD (tablet computer), PMP (portable media player), car-mounted terminal (such as vehicle
Carry navigation terminal) etc. mobile terminal and such as number TV, desktop computer etc. fixed terminal.Electricity shown in Fig. 6
Sub- equipment is only an example, should not function to the embodiment of the present disclosure and use scope bring any restrictions.
As shown in fig. 6, electronic equipment 600 may include processing unit (such as central processing unit, graphics processor etc.)
601, random access can be loaded into according to the program being stored in read-only memory (ROM) 602 or from storage device 608
Program in memory (RAM) 603 and execute various movements appropriate and processing.In RAM 603, it is also stored with electronic equipment
Various programs and data needed for 600 operations.Processing unit 601, ROM 602 and RAM 603 pass through the phase each other of bus 604
Even.Input/output (I/O) interface 605 is also connected to bus 604.
In general, following device can connect to I/O interface 605: including such as touch screen, touch tablet, keyboard, mouse, taking the photograph
As the input unit 606 of head, microphone, accelerometer, gyroscope etc.；Including such as liquid crystal display (LCD), loudspeaker, vibration
The output device 607 of dynamic device etc.；Storage device 608 including such as tape, hard disk etc.；And communication device 609.Communication device
609, which can permit electronic equipment 600, is wirelessly or non-wirelessly communicated with other equipment to exchange data.Although Fig. 5 shows tool
There is the electronic equipment 600 of various devices, it should be understood that being not required for implementing or having all devices shown.It can be with
Alternatively implement or have more or fewer devices.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium
On computer program, which includes the program code for method shown in execution flow chart.In such reality
It applies in example, which can be downloaded and installed from network by communication device 609, or from storage device 608
It is mounted, or is mounted from ROM 602.When the computer program is executed by processing unit 601, the embodiment of the present disclosure is executed
Method in the above-mentioned function that limits.
It should be noted that the above-mentioned computer-readable medium of the disclosure can be computer-readable signal media or meter
Calculation machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium for example can be --- but not
Be limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.Meter
The more specific example of calculation machine readable storage medium storing program for executing can include but is not limited to: have the electrical connection, just of one or more conducting wires
Taking formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In the disclosure, computer readable storage medium can be it is any include or storage journey
The tangible medium of sequence, the program can be commanded execution system, device or device use or in connection.And at this
In open, computer-readable signal media may include in a base band or as the data-signal that carrier wave a part is propagated,
In carry computer-readable program code.The data-signal of this propagation can take various forms, including but not limited to
Electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer-readable and deposit
Any computer-readable medium other than storage media, the computer-readable signal media can send, propagate or transmit and be used for
By the use of instruction execution system, device or device or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to: electric wire, optical cable, RF (radio frequency) etc. are above-mentioned
Any appropriate combination.
Above-mentioned computer-readable medium can be included in above-mentioned electronic equipment；It is also possible to individualism, and not
It is fitted into the electronic equipment.
The calculating of the operation for executing the disclosure can be write with one or more programming languages or combinations thereof
Machine program code, above procedure design language include object oriented program language-such as Java, Smalltalk, C+
+, it further include conventional procedural programming language-such as " C " language or similar programming language.Program code can
Fully to execute, partly execute on the user computer on the user computer, be executed as an independent software package,
Part executes on the remote computer or executes on a remote computer or server completely on the user computer for part.
In situations involving remote computers, remote computer can pass through the network of any kind --- including local area network (LAN)
Or wide area network (WAN)-is connected to subscriber computer, or, it may be connected to outer computer (such as utilize Internet service
Provider is connected by internet).
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the disclosure, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use
The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box
The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually
It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse
Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding
The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in unit involved in the embodiment of the present disclosure can be realized by way of software, can also be by hard
The mode of part is realized.Wherein, the title of unit does not constitute the restriction to the unit itself under certain conditions, for example, the
One acquiring unit is also described as " obtaining the unit of at least two internet protocol addresses ".
Claims (10)
1. a kind of advertisement position ranks method characterized by comprising
According to existing location advertising and waiting time dimension, an advertisement position waiting ordering chart is generated；
Request is launched in the advertisement for obtaining user；
It is that user finds the optimal access digit of advertisement according to the advertisement position waiting ordering chart；
The advertisement position waiting ordering chart is updated based on the remaining waiting situation for having bought advertisement position.
2. the method according to claim 1, wherein being given birth to according to existing advertisement position position and waiting time dimension
At an advertisement position waiting ordering chart, comprising:
Calculate the waiting turn-on time of each location advertising；
The advertisement position of morning waiting turn-on time is come into front, generates the advertisement position waiting ordering chart an of flight.
3. the method according to claim 1, wherein being that user finds extensively according to the advertisement position waiting ordering chart
Accuse optimal access digit, comprising:
Waiting turn-on time section is arranged for user；
The advertisement position waiting sequence chart is shown to user, so that user selects advertisement position and waiting time span.
4. the method according to claim 1, wherein the advertisement position waiting ordering chart is with location advertising quantity
For node, waiting time span is the reducing subspaces of circle length.
5. a kind of advertisement position ranks system characterized by comprising
Generation module, for generating an advertisement position waiting ordering chart according to existing location advertising and waiting time dimension；
Module is obtained, request is launched in the advertisement for obtaining user；
Searching module, for being that user finds the optimal access digit of advertisement according to the advertisement position waiting ordering chart；
Update module, for updating the advertisement position waiting ordering chart based on the remaining waiting situation for having bought advertisement position.
6. system according to claim 5, which is characterized in that the generation module further comprises:
Computing module, for calculating the waiting turn-on time of each location advertising；
Sorting module generates the advertisement position of a flight for the advertisement position of morning waiting turn-on time to be come front
Waiting ordering chart.
7. system according to claim 5, which is characterized in that the searching module further comprises:
Module is arranged, for arranging waiting turn-on time section for user；
Display module, for showing the advertisement position waiting sequence chart to user, so that user selects advertisement position and waiting time
Length.
8. system according to claim 5, which is characterized in that the advertisement position waiting ordering chart that the generation module generates is
Using location advertising quantity as node, waiting time span is the reducing subspaces of circle length.
9. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that described program is by processor
Method according to any one of claims 1 to 4 is realized when execution.
10. a kind of electronic equipment characterized by comprising
One or more processors；
Storage device, for storing one or more programs, when one or more of programs are by one or more of processing
When device executes, so that one or more of processors realize method according to any one of claims 1 to 4.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910390141.1A CN110135903A (en) | 2019-05-10 | 2019-05-10 | Advertisement position ranks method, system, medium and electronic equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910390141.1A CN110135903A (en) | 2019-05-10 | 2019-05-10 | Advertisement position ranks method, system, medium and electronic equipment |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110135903A true CN110135903A (en) | 2019-08-16 |
Family
ID=67573479
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910390141.1A Pending CN110135903A (en) | 2019-05-10 | 2019-05-10 | Advertisement position ranks method, system, medium and electronic equipment |
Country Status (1)
| Country | Link |
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| CN (1) | CN110135903A (en) |
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| CN111667323A (en) * | 2020-06-30 | 2020-09-15 | 成都新潮传媒集团有限公司 | Advertisement point location margin scheduling method and device and computer equipment |
| CN112686738A (en) * | 2021-01-20 | 2021-04-20 | 杭州网易再顾科技有限公司 | Object display method and device, electronic equipment and storage medium |
| CN113393259A (en) * | 2021-05-10 | 2021-09-14 | 广州裕睿信息科技有限公司 | Method, system, device and storage medium for advertisement scheduling |
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Application publication date: 20190816 |