CN110135905A - Advertisement placement method, system, medium and electronic equipment - Google Patents
Advertisement placement method, system, medium and electronic equipment Download PDFInfo
- Publication number
- CN110135905A CN110135905A CN201910393514.0A CN201910393514A CN110135905A CN 110135905 A CN110135905 A CN 110135905A CN 201910393514 A CN201910393514 A CN 201910393514A CN 110135905 A CN110135905 A CN 110135905A
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- CN
- China
- Prior art keywords
- advertisement
- electric business
- business platform
- user
- bidding
- Prior art date
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
Abstract
The present invention provides a kind of advertisement placement method based on electric business platform, system, medium and electronic equipment.The described method includes: obtaining user to the bid information of electric business platform advertisement position；Freeze the bid information, until time cut-off of bidding；To bidding, successful user carries out processing of withholing；It receives the advertisement that the electric business platform is sent and launches request；The corresponding advertisement material of bid results is matched, and returns to the electric business platform, the electric business platform shows advertisement.The method can be improved the value-added ROI of advertisement of user interaction and electric business platform.
Description
Technical field
The present invention relates to advertisement putting fields, in particular to a kind of advertisement placement method, system, medium and electronics
Equipment.
Background technique
As electric business is universal, more and more users buy article or service, more and more enterprises on electric business platform
Run a shop in electric business with individual and sell product, seller is in order to improve sales volume, it is necessary to promote product, therefore electric business advertisement be exactly must not
The way of promotion that can lack.
Currently, multiplicity there are many modes that the advertisement that electric business platform provides is launched, traditional mode charged according to time (CPT)
Advertisement launch, price is fixed, for user and electric business platform, expenditure and income be fixed.However, being unfavorable in this way
Improve the value-added ROI of advertisement (rate of return on investment) of electric business platform.
Therefore, in long-term research and development, inventor has carried out a large amount of research to advertisement dispensing, proposes a kind of advertisement
One of put-on method, to solve the above technical problems.
Summary of the invention
The purpose of the present invention is to provide a kind of advertisement placement method, system, medium and electronic equipments, are able to solve above-mentioned
At least one technical problem mentioned.Concrete scheme is as follows:
Specific embodiment according to the present invention, in a first aspect, the present invention provides a kind of advertisement throwing based on electric business platform
Put method, comprising: obtain user to the bid information of electric business platform advertisement position；Freeze the bid information, until bidding the time
Cut-off；To bidding, successful user carries out processing of withholing；It receives the advertisement that the electric business platform is sent and launches request；Matching is bidded
As a result corresponding advertisement material, and the electric business platform is returned to, the electric business platform shows advertisement.
Specific embodiment according to the present invention, second aspect, the present invention provide a kind of advertisement throwing based on electric business platform
Place system, comprising: unit of bidding, for making user bid electric business platform advertisement position；Freezing unit, for described competing
Valence information is freezed, until time cut-off of bidding；It withholds unit, for carrying out processing of withholing to the successful user that bids；It connects
Unit is received, launches request for receiving the advertisement that the electric business platform is sent；Matching unit, it is corresponding for matching bid results
Advertisement material, and the electric business platform is returned to, the electric business platform shows advertisement.
Specific embodiment according to the present invention, the third aspect, the present invention provide a kind of computer readable storage medium,
On be stored with computer program, when described program is executed by processor realize as above it is described in any item based on the wide of electric business platform
Accuse put-on method.
Specific embodiment according to the present invention, fourth aspect, the present invention provide a kind of electronic equipment, comprising: one or
Multiple processors；Storage device, for storing one or more programs, when one or more of programs are by one or more
When a processor executes, so that one or more of processors realize as above described in any item advertisements based on electric business platform
Put-on method.
The above scheme of the embodiment of the present invention compared with prior art, can be improved the wide of user interaction and electric business platform
Accuse value-added ROI.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows and meets implementation of the invention
Example, and be used to explain the principle of the present invention together with specification.It should be evident that the accompanying drawings in the following description is only the present invention
Some embodiments for those of ordinary skill in the art without creative efforts, can also basis
These attached drawings obtain other attached drawings.In the accompanying drawings:
Fig. 1 shows a kind of flow chart of advertisement placement method based on electric business platform according to an embodiment of the present invention；
Fig. 2 shows a kind of structural representations of the advertisement delivery system based on electric business platform according to an embodiment of the present invention
Figure.
Fig. 3 shows the structural schematic diagram of the electronic equipment of embodiment according to the present invention；
Fig. 4 shows the electronic equipment attachment structure schematic diagram of embodiment according to the present invention.
Specific embodiment
To make the objectives, technical solutions, and advantages of the present invention clearer, below in conjunction with attached drawing to the present invention make into
It is described in detail to one step, it is clear that described embodiments are only a part of the embodiments of the present invention, rather than whole implementation
Example.Based on the embodiments of the present invention, obtained by those of ordinary skill in the art without making creative efforts
All other embodiment, shall fall within the protection scope of the present invention.
The term used in embodiments of the present invention is only to be not intended to be limiting merely for for the purpose of describing particular embodiments
The present invention.In the embodiment of the present invention and the "an" of singular used in the attached claims, " described " and "the"
It is also intended to including most forms, unless the context clearly indicates other meaning, " a variety of " generally comprise at least two.
It should be appreciated that term "and/or" used herein is only a kind of incidence relation for describing affiliated partner, indicate
There may be three kinds of relationships, for example, A and/or B, can indicate: individualism A, exist simultaneously A and B, individualism B these three
Situation.In addition, character "/" herein, typicallys represent the relationship that forward-backward correlation object is a kind of "or".
It will be appreciated that though may be described in embodiments of the present invention using term first, second, third, etc..,
But these ... it should not necessarily be limited by these terms.These terms be only used to by ... distinguish.For example, not departing from implementation of the present invention
In the case where example range, first ... can also be referred to as second ..., and similarly, second ... can also be referred to as the
One ....
Depending on context, word as used in this " if ", " if " can be construed to " ... when " or
" when ... " or " in response to determination " or " in response to detection ".Similarly, context is depended on, phrase " if it is determined that " or " such as
Fruit detection (condition or event of statement) " can be construed to " when determining " or " in response to determination " or " when detection (statement
Condition or event) when " or " in response to detection (condition or event of statement) ".
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
Include, so that commodity or device including a series of elements not only include those elements, but also including not clear
The other element listed, or further include for this commodity or the intrinsic element of device.In the feelings not limited more
Under condition, the element that is limited by sentence "including a ...", it is not excluded that in the commodity or device for including the element also
There are other identical elements.
Embodiment 1
As shown in Figure 1, the embodiment of the present invention provides a kind of advertisement placement method based on electric business platform, this method includes such as
Lower step:
S1 obtains user to the bid information of electric business platform advertisement position.
Specifically, the electric business platform offer, which can bid, can launch the advertisement position of advertisement, user passes through advertisement delivery system
It bids to the advertisement position, the advertisement delivery system obtains the bid information of user.Wherein, the user is that election contest is wide
Accuse the advertiser of position.
S2 freezes the bid information, until time cut-off of bidding.
Specifically, the user carries out price markup of bidding, the advertisement delivery system pair to advertisement by advertisement delivery system
The bid of user is freezed.
S3, to bidding, successful user carries out processing of withholing.
Specifically, the advertisement delivery system is handled bid information after time cut-off of bidding, to success of bidding
User withhold.In another embodiment, after user bids failure, thaw to the user.
S4 receives the advertisement that the electric business platform is sent and launches request.
Specifically, the process for receiving the advertisement dispensing request that the electric business platform is sent includes: described in user's access
Electric business platform, electric business platform send ad-request to advertisement and launch engine.
S5, the corresponding advertisement material of matching bid results, and the electric business platform is returned to, the electric business platform shows wide
It accuses.
Specifically, returning to the electric business platform, electric business platform for the ad data that successful user plans to launch is campaigned for
The advertisement is shown in the advertisement position of election contest.
Advertisement placement method provided in an embodiment of the present invention based on electric business platform can be improved user interaction and electric business
The value-added ROI of the advertisement of platform.
Embodiment 2
Referring to Fig. 2, the embodiment of the present invention provides a kind of advertisement delivery system 200 based on electric business platform, the system 200
It include: unit 210 of bidding, freezing unit 220, unit 230 of withholing, receiving unit 240 and matching unit 250.
The unit 210 of bidding is for making user bid electric business platform advertisement position.Wherein, the unit packet of bidding
It includes:
Advertising plan creation module 211 creates advertisement position for user and launches plan.Specifically, the advertising plan wound
It models root tuber and launches plan according to product or the keyword or classification of service creation advertisement position.
Detail of bidding management module 212, for showing the detail of the advertisement position dispensing plan.Wherein, the detail packet
In including in bidding, launching, be completed with it is refunded.
Advertisement position is bidded module 213, is raised the price for user to the advertisement to be launched.The advertisement position is bidded module
213 can make user show advertisement within the corresponding time.
The freezing unit 220 is for freezing the bid information, until time cut-off of bidding.Specifically, wide
The corresponding remaining sum of user account can be freezed by accusing the main expense generated in creation plan.
The unit 230 of withholing is for carrying out processing of withholing to the successful user that bids.Specifically, after cut-off of bidding,
The advertisement delivery system handles the record bidded, and successfully record of bidding can be generated and deducted fees.
The receiving unit 240 is used to receive the advertisement that the electric business platform is sent and launches request.Specifically, user accesses
The electric business platform, electric business platform send ad-request to the receiving unit 240.In the present embodiment, the receiving unit 240
Engine is launched including advertisement.
The matching unit 250 returns to the electric business platform, institute for matching the corresponding advertisement material of bid results
It states electric business platform and shows advertisement.Specifically, the matching unit 250 matches advertisement material after electric business platform carries out ad-request
And electric business platform is returned to, electric business platform is shown advertisement in the bid advertisement position.
Further, the advertisement delivery system 200 includes a defrosting unit 260, for user's progress to failure of bidding
It thaws.
Advertisement delivery system provided in an embodiment of the present invention based on electric business platform can be improved user interaction and electric business
The value-added ROI of the advertisement of platform.
Embodiment 3
As shown in figure 3, the equipment is used for the intelligent Matching method of property tax platform the present embodiment provides a kind of electronic equipment,
The electronic equipment, comprising: at least one processor；And the memory being connect at least one described processor communication；Its
In,
The memory is stored with the instruction that can be executed by one processor, and described instruction is by described at least one
Manage device execute so that at least one described processor can:
User is obtained to the bid information of electric business platform advertisement position；
Freeze the bid information, until time cut-off of bidding；
To bidding, successful user carries out processing of withholing；
It receives the advertisement that the electric business platform is sent and launches request；
The corresponding advertisement material of bid results is matched, and returns to the electric business platform, the electric business platform shows advertisement.
Embodiment 4
The embodiment of the present disclosure provides a kind of nonvolatile computer storage media, and the computer storage medium is stored with
The true from false of bills examination side in above-mentioned any means embodiment can be performed in computer executable instructions, the computer executable instructions
Method.
Embodiment 5
Below with reference to Fig. 4, it illustrates the structural representations for the electronic equipment 400 for being suitable for being used to realize the embodiment of the present disclosure
Figure.Terminal device in the embodiment of the present disclosure can include but is not limited to such as mobile phone, laptop, digital broadcasting and connect
Receive device, PDA (personal digital assistant), PAD (tablet computer), PMP (portable media player), car-mounted terminal (such as vehicle
Carry navigation terminal) etc. mobile terminal and such as number TV, desktop computer etc. fixed terminal.Electricity shown in Fig. 4
Sub- equipment is only an example, should not function to the embodiment of the present disclosure and use scope bring any restrictions.
As shown in figure 4, electronic equipment 400 may include processing unit (such as central processing unit, graphics processor etc.)
401, random access can be loaded into according to the program being stored in read-only memory (ROM) 402 or from storage device 408
Program in memory (RAM) 403 and execute various movements appropriate and processing.In RAM403, it is also stored with electronic equipment
Various programs and data needed for 400 operations.Processing unit 401, ROM402 and RAM403 are connected with each other by bus 404.
Input/output (I/O) interface 405 is also connected to bus 404.
In general, following device can connect to I/O interface 405: including such as touch screen, touch tablet, keyboard, mouse, taking the photograph
As the input unit 406 of head, microphone, accelerometer, gyroscope etc.；Including such as liquid crystal display (LCD), loudspeaker, vibration
The output device 407 of dynamic device etc.；Storage device 408 including such as tape, hard disk etc.；And communication device 409.Communication device
409, which can permit electronic equipment 400, is wirelessly or non-wirelessly communicated with other equipment to exchange data.Although Fig. 4 shows tool
There is the electronic equipment 400 of various devices, it should be understood that being not required for implementing or having all devices shown.It can be with
Alternatively implement or have more or fewer devices.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium
On computer program, which includes the program code for method shown in execution flow chart.In such reality
It applies in example, which can be downloaded and installed from network by communication device 409, or from storage device 408
It is mounted, or is mounted from ROM402.When the computer program is executed by processing unit 401, the embodiment of the present disclosure is executed
Method in the above-mentioned function that limits.
It should be noted that the above-mentioned computer-readable medium of the disclosure can be computer-readable signal media or meter
Calculation machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium for example can be --- but not
Be limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.Meter
The more specific example of calculation machine readable storage medium storing program for executing can include but is not limited to: have the electrical connection, just of one or more conducting wires
Taking formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In the disclosure, computer readable storage medium can be it is any include or storage journey
The tangible medium of sequence, the program can be commanded execution system, device or device use or in connection.And at this
In open, computer-readable signal media may include in a base band or as the data-signal that carrier wave a part is propagated,
In carry computer-readable program code.The data-signal of this propagation can take various forms, including but not limited to
Electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer-readable and deposit
Any computer-readable medium other than storage media, the computer-readable signal media can send, propagate or transmit and be used for
By the use of instruction execution system, device or device or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to: electric wire, optical cable, RF (radio frequency) etc. are above-mentioned
Any appropriate combination.
Above-mentioned computer-readable medium can be included in above-mentioned electronic equipment；It is also possible to individualism, and not
It is fitted into the electronic equipment.
The calculating of the operation for executing the disclosure can be write with one or more programming languages or combinations thereof
Machine program code, above procedure design language include object oriented program language-such as Java, Smalltalk, C+
+, it further include conventional procedural programming language-such as " C " language or similar programming language.Program code can
Fully to execute, partly execute on the user computer on the user computer, be executed as an independent software package,
Part executes on the remote computer or executes on a remote computer or server completely on the user computer for part.
In situations involving remote computers, remote computer can pass through the network of any kind --- including local area network (LAN)
Or wide area network (WAN)-is connected to subscriber computer, or, it may be connected to outer computer (such as utilize Internet service
Provider is connected by internet).
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the disclosure, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use
The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box
The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually
It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse
Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding
The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in unit involved in the embodiment of the present disclosure can be realized by way of software, can also be by hard
The mode of part is realized.Wherein, the title of unit does not constitute the restriction to the unit itself under certain conditions, for example, the
One acquiring unit is also described as " obtaining the unit of at least two internet protocol addresses ".
Claims (10)
1. a kind of advertisement placement method based on electric business platform characterized by comprising
User is obtained to the bid information of electric business platform advertisement position；
Freeze the bid information, until time cut-off of bidding；
To bidding, successful user carries out processing of withholing；
It receives the advertisement that the electric business platform is sent and launches request；
The corresponding advertisement material of bid results is matched, and returns to the electric business platform, the electric business platform shows advertisement.
2. the method according to claim 1, wherein thawing after user bids failure to user.
3. the method according to claim 1, wherein the advertisement dispensing for receiving the electric business platform transmission is asked
It asks, comprising: user accesses the electric business platform, and electric business platform sends ad-request to advertisement and launches engine.
4. a kind of advertisement delivery system based on electric business platform characterized by comprising
It bids unit, for making user bid electric business platform advertisement position；
Freezing unit, for freezing to the bid information, until time cut-off of bidding；
It withholds unit, for carrying out processing of withholing to the successful user that bids；
Receiving unit launches request for receiving the advertisement that the electric business platform is sent；
Matching unit for matching the corresponding advertisement material of bid results, and returns to the electric business platform, the electric business platform
Show advertisement.
5. system according to claim 4, which is characterized in that the unit of bidding includes:
Advertising plan creation module creates advertisement position for user and launches plan；
Detail of bidding management module, for showing the detail of the advertisement position dispensing plan；
Advertisement position is bidded module, is raised the price for user to the advertisement to be launched.
6. system according to claim 5, which is characterized in that wherein, the detail include bid in, launch in, it is complete
At with it is refunded.
7. system according to claim 5, which is characterized in that the advertising plan creation module is according to product or service
Keyword or classification creation advertisement position launch plan.
8. system according to claim 4, which is characterized in that further comprise defrosting unit, for failure of bidding
User is thawed.
9. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that described program is by processor
Method according to any one of claims 1 to 3 is realized when execution.
10. a kind of electronic equipment characterized by comprising
One or more processors；
Storage device, for storing one or more programs, when one or more of programs are by one or more of processing
When device executes, so that one or more of processors realize method according to any one of claims 1 to 3.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910393514.0A CN110135905A (en) | 2019-05-13 | 2019-05-13 | Advertisement placement method, system, medium and electronic equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910393514.0A CN110135905A (en) | 2019-05-13 | 2019-05-13 | Advertisement placement method, system, medium and electronic equipment |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110135905A true CN110135905A (en) | 2019-08-16 |
Family
ID=67573335
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910393514.0A Pending CN110135905A (en) | 2019-05-13 | 2019-05-13 | Advertisement placement method, system, medium and electronic equipment |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110135905A (en) |
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Application publication date: 20190816 |