CN110135911A - Ad data statistical method, system, medium and electronic equipment - Google Patents
Ad data statistical method, system, medium and electronic equipment Download PDFInfo
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- CN110135911A CN110135911A CN201910411133.0A CN201910411133A CN110135911A CN 110135911 A CN110135911 A CN 110135911A CN 201910411133 A CN201910411133 A CN 201910411133A CN 110135911 A CN110135911 A CN 110135911A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
Abstract
The present invention provides a kind of ad data statistical method, system, medium and electronic equipment.The described method includes: load server-side launches Webpage according to the pre-generated advertisement buried a little of treaty rule；User is collected by statistics component and launches the statistical data that Webpage operates at least one advertisement in the advertisement, and the statistical data includes all click datas that user is directed to advertisement, request data and exposure data；Judge the length of the statistical data amount；When the length of the statistical data amount is more than single request maximum link length, cutting section is carried out to the statistical data, generates a single request queue；The statistical data is successively sent to server-side according to the single request queue.
Description
Technical field
The present invention relates to field of computer technology, in particular to a kind of ad data statistical method, system, medium
And electronic equipment.
Background technique
It is two pieces outer that eight ring medium main businesses are divided into (one of the chief characters in "Pilgrimage To The West" who was supposedly incarnated through the spirit of pig, a symbol of man's cupidity's net) and station in station, wherein the common user used in standing
Behavioral statistics only acquire the click data and skip operation of user.However, the data for including that operate are relatively general, Wu Faman
Analysis and operation demand of the sufficient advertisement media to specific aim data, such as advertisement related data, click data, request data expose
Light data and statistical data etc. of deducting fees, these data require additionally to increase.
Therefore, in long-term research and development, inventor has carried out a large amount of research to the statistics of ad data, proposes one
One of kind ad data statistical method, to solve the above technical problems.
Summary of the invention
The purpose of the present invention is to provide a kind of ad data statistical method, system, medium and electronic equipments, are able to solve
At least one technical problem mentioned above.Concrete scheme is as follows:
Specific embodiment according to the present invention, in a first aspect, the present invention provides a kind of ad data statistical method, packet
Include: load server-side launches Webpage according to the pre-generated advertisement buried a little of treaty rule；User is collected by statistics component
The statistical data that Webpage operates at least one advertisement is launched in the advertisement, the statistical data includes user for advertisement
All click datas, request data and exposure data；Judge the length of the statistical data amount；When the statistical data amount
When length is more than single request maximum link length, cutting section is carried out to the statistical data, generates a single request team
Column；The statistical data is successively sent to server-side according to the single request queue.
Specific embodiment according to the present invention, second aspect, the present invention provide a kind of ad data statistical system, packet
Include: loading module launches Webpage according to the pre-generated advertisement buried a little of treaty rule for loading server-side；Count mould
Block launches the statistical data that Webpage operates at least one advertisement in the advertisement for collecting user by statistics component,
The statistical data includes all click datas that user is directed to advertisement, request data and exposure data；Judgment module, for sentencing
The length for the statistical data amount of breaking；Divide module, is more than that single requests maximum chain for the length when the statistical data amount
When spreading is spent, cutting section is carried out to the statistical data, generates a single request queue；Sending module, for according to institute
It states single request queue and successively sends the statistical data to server-side.
Specific embodiment according to the present invention, the third aspect, the present invention provide a kind of computer readable storage medium,
On be stored with computer program, when described program is executed by processor realize as above described in any item ad data statistics sides
Method.
Specific embodiment according to the present invention, fourth aspect, the present invention provide a kind of electronic equipment, comprising: one or
Multiple processors；Storage device, for storing one or more programs, when one or more of programs are by one or more
When a processor executes, so that one or more of processors realize as above described in any item ad data statistical methods.
The above scheme of the embodiment of the present invention only needs to do the case where burying work on a small quantity compared with prior art, in early period
Under, it realizes to all advertisements, either either synchronously or asynchronously loads, can accurately be collected into the statistical number of various dimensions
According to, and the normal browsing experience of user is not interfered with completely, while having saved resource occupation, subsequent point is met well
The demand of analysis and operation.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows and meets implementation of the invention
Example, and be used to explain the principle of the present invention together with specification.It should be evident that the accompanying drawings in the following description is only the present invention
Some embodiments for those of ordinary skill in the art without creative efforts, can also basis
These attached drawings obtain other attached drawings.In the accompanying drawings:
Fig. 1 shows a kind of flow chart of ad data statistical method according to an embodiment of the present invention；
Fig. 2 shows server-sides according to an embodiment of the present invention according to the pre-generated method flow buried a little of treaty rule
Figure；
Fig. 3 shows a kind of structural schematic diagram of ad data statistical system according to an embodiment of the present invention；
Fig. 4 shows the structural schematic diagram of the server-side of embodiment according to the present invention；
Fig. 5 shows the structural schematic diagram of the electronic equipment of embodiment according to the present invention；
Fig. 6 shows the electronic equipment attachment structure schematic diagram of embodiment according to the present invention.
Specific embodiment
To make the objectives, technical solutions, and advantages of the present invention clearer, below in conjunction with attached drawing to the present invention make into
It is described in detail to one step, it is clear that described embodiments are only a part of the embodiments of the present invention, rather than whole implementation
Example.Based on the embodiments of the present invention, obtained by those of ordinary skill in the art without making creative efforts
All other embodiment, shall fall within the protection scope of the present invention.
The term used in embodiments of the present invention is only to be not intended to be limiting merely for for the purpose of describing particular embodiments
The present invention.In the embodiment of the present invention and the "an" of singular used in the attached claims, " described " and "the"
It is also intended to including most forms, unless the context clearly indicates other meaning, " a variety of " generally comprise at least two.
It should be appreciated that term "and/or" used herein is only a kind of incidence relation for describing affiliated partner, indicate
There may be three kinds of relationships, for example, A and/or B, can indicate: individualism A, exist simultaneously A and B, individualism B these three
Situation.In addition, character "/" herein, typicallys represent the relationship that forward-backward correlation object is a kind of "or".
It will be appreciated that though may be described in embodiments of the present invention using term first, second, third, etc..,
But these ... it should not necessarily be limited by these terms.These terms be only used to by ... distinguish.For example, not departing from implementation of the present invention
In the case where example range, first ... can also be referred to as second ..., and similarly, second ... can also be referred to as the
One ....
Depending on context, word as used in this " if ", " if " can be construed to " ... when " or
" when ... " or " in response to determination " or " in response to detection ".Similarly, context is depended on, phrase " if it is determined that " or " such as
Fruit detection (condition or event of statement) " can be construed to " when determining " or " in response to determination " or " when detection (statement
Condition or event) when " or " in response to detection (condition or event of statement) ".
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
Include, so that commodity or device including a series of elements not only include those elements, but also including not clear
The other element listed, or further include for this commodity or the intrinsic element of device.In the feelings not limited more
Under condition, the element that is limited by sentence "including a ...", it is not excluded that in the commodity or device for including the element also
There are other identical elements.
Embodiment 1
As shown in Figure 1, the embodiment of the present invention provides a kind of ad data statistical method, this method comprises the following steps:
S1, load server-side launch Webpage according to the pre-generated advertisement buried a little of treaty rule.
Specifically, as shown in Fig. 2, the server-side is buried a little according to treaty rule is pre-generated, comprising:
The corresponding encrypted characters string of data is launched in S11, the advertisement for obtaining user.Wherein, user is submitted by jettison system
After plan is launched in single advertisement, the jettison system can generate an encrypted characters string for the single advertisement plan of launching.This
In embodiment, the advertisement launched on Webpage is all from the station that eight ring media are acted on behalf of and launches.
The encrypted characters string is placed on the page elements of the location advertising by S12, forms a Custom Attributes, i.e.,
Generation is buried a little.Specifically, launching early period in advertisement, data are launched in the advertisement that server-side obtains user in the jettison system, will
Corresponding encrypted characters string is placed on the page elements of the location advertising as a Custom Attributes, that is to say, that
The Webpage for launching advertisement, which is provided with, to be buried a little, such as the format buried a little is data-x, wherein x is appointed in advance
Character, the character can be letter, number etc..The character x indicates a type of advertisement, the corresponding character of different advertisements
X is different.
S2 collects user by statistics component and launches the statistical number that Webpage operates at least one advertisement in the advertisement
According to the statistical data includes all click datas that user is directed to advertisement, request data and exposure data.
Specifically, the statistics component automatic running, statistics component after the Webpage load for launching advertisement are received
The statistical data collected is the point data of burying that Webpage position corresponds to advertisement, i.e., the described Custom Attributes.In the present embodiment,
The statistics component is that Webpage is introduced by the common front-end component system that one of the chief characters in "Pilgrimage To The West" who was supposedly incarnated through the spirit of pig, a symbol of man's cupidity nets.
It includes: to launch net when user enters advertisement that the statistics component, which collects user for the process of the request data of advertisement,
The statistics of page page triggering ad-request data；The statistics component can bury collection user's current request according to the generation
All ad datas arrived.Further, the request data further includes the advertisement of asynchronous load during counting exposure data
Request data.
It includes: the institute when user's rolling window that the statistics component, which collects user for the process of the exposure data of advertisement,
It states statistics component and judges whether single advertisement appears in browser window；When the single advertisement occurs, then to the single
Advertisement is collected, the exposure statistics as advertisement.Specifically, the statistics component also can while counting exposure data
The advertisement for checking whether there is new asynchronous load, counts the ad-request of subsequent load.Statistics request data and exposure in order to prevent
Every advertisement only counts once when light data, and the statistics component, which is equipped with, prevents repeated acquisition mechanism.
If it includes: user to certain advertisement sense that the statistics component, which collects user for the process of the click data of advertisement,
Interest can then collect the advertisement as click statistics to click the advertisement.
S3 judges the length of the statistical data amount；
S4, when the length of the statistical data amount be more than single request maximum link length when, to the statistical data into
Row cutting section generates a single request queue.
Specifically, all statistical data are formed to the ginseng that enters an of request after being collected into all statistical data, it is described
Statistics component can prejudge the parameter length, if it exceeds the maximum single hyperlink request length that browser is limited, then right
The parameter is split, the condition until meeting single hyperlink request length, can be generated a single after dividing at this time and be asked
Queue is asked, which includes multiple single requests, and each single request includes the statistical data of at least one advertisement.
In the present embodiment, the single request includes the statistical data of a plurality of advertisement, can be economized on resources.
S5 successively sends the statistical data to server-side according to the single request queue.
Specifically, statistical data is successively sent to service according to the sequence that single in the single request queue is requested
End.After server-side receives request, by parsing burying a little in the statistical data, encrypted characters string is obtained, due to every throwing
An encrypted characters string can be generated by putting advertisement all, therefore the related letter for launching advertisement can be got by the encrypted characters string
Breath, to carry out the operations such as analysis storage to the dispensing advertisement.
Ad data statistical method provided in an embodiment of the present invention early period only need to do bury work on a small quantity in the case where,
It realizes to all advertisements, either either synchronously or asynchronously loads, can accurately be collected into the statistical data of various dimensions, and
And do not interfere with the normal browsing experience of user completely, while having saved resource occupation, meet well subsequent analysis and
The demand of operation.
Embodiment 2
As shown in figure 3, the embodiment of the present invention provides a kind of ad data statistical system 300, which includes: load
Module 310, statistical module 320, judgment module 330 divide module 340 and sending module 360.
The loading module 310 is used to load server-side and launches webpage page according to the pre-generated advertisement buried a little of treaty rule
Face.Specifically, referring to Fig. 4, the server-side 400 includes:
Module 410 is obtained, the corresponding encrypted characters string of data is launched in the advertisement for obtaining user., user passes through throwing
After place system submits single advertisement to launch plan, the jettison system can generate an encryption for the single advertisement plan of launching
Character string, server-side 400 obtain the encrypted characters string.In the present embodiment, the advertisement launched on Webpage is all from eight
It guards against in the station that medium is acted on behalf of and launches.
Placement module 420 forms one certainly for the encrypted characters string to be placed in the page elements of the location advertising
Defined attribute is generated and is buried a little.Specifically, launching early period in advertisement, server-side 400 obtains the wide of user in the jettison system
It accuses and launches data, corresponding encrypted characters string is placed on the page elements of the location advertising as a Custom Attributes,
It is buried a little that is, the placement module 420 is provided in the Webpage of advertisement to be put, such as the format buried a little is
Data-x, wherein x is the character appointed in advance, which can be letter, number etc..The character x indicates a seed type
Advertisement, the corresponding character x of different advertisements is different.
The statistical module 320 is used to collect user by statistics component and launches Webpage operation at least in the advertisement
The statistical data of one advertisement, the statistical data include all click datas that user is directed to advertisement, request data and exposure
Data.Wherein, statistics component automatic running, statistical module 320 after the Webpage load for launching advertisement passes through
The statistical data that the statistics component is collected into is the point data of burying that Webpage position corresponds to advertisement, i.e., the described customized category
Property.In the present embodiment, the statistics component is that Webpage is introduced by the common front-end component system that one of the chief characters in "Pilgrimage To The West" who was supposedly incarnated through the spirit of pig, a symbol of man's cupidity nets.
It includes: to throw when user enters advertisement that the statistical module 320, which collects user for the process of the request data of advertisement,
Put the statistics of Webpage triggering ad-request data；The statistics component can bury that collect user current according to the generation
All ad datas requested.Further, the request data further includes asynchronous load during counting exposure data
Ad-request data.
The statistical module 320 collect user for the process of the exposure data of advertisement include: when user's rolling window,
The statistics component judges whether single advertisement appears in browser window；When the single advertisement occurs, then to the list
Advertisement is collected, the exposure statistics as advertisement.Specifically, while counting exposure data, the statistics component
The advertisement that new asynchronous load can be checked whether there is, counts the ad-request of subsequent load.In order to prevent statistics request data with
Every advertisement only counts once when exposure data, and being equipped in the statistical module prevents repeated acquisition mechanism.
If it includes: that user is wide to certain that the statistical module 320, which collects user for the process of the click data of advertisement,
It accuses interested, to click the advertisement, then can collect the advertisement as clicking statistics.
The judgment module 330 is used to judge the length of the statistical data amount；
The segmentation module 340 is used for when the length of the statistical data amount is more than single request maximum link length,
Cutting section is carried out to the statistical data, generates a single request queue.Specifically, when the statistical module 320 is collected
To after all statistical data, the ginseng that enters that all statistical data form a request is conveyed to the judgment module 330, it is described
Judgment module 330 can prejudge the parameter length, if it exceeds the maximum single hyperlink request length that browser is limited, then
The segmentation module 340 is split the parameter, the condition until meeting single hyperlink request length, the segmentation at this time
Module 340 can generate a single request queue, which includes multiple single requests, and each single request includes
The statistical data of at least one advertisement.In the present embodiment, the single request includes the statistical data of a plurality of advertisement, can be saved
Resource.
The sending module 360 is used to successively send the statistical data to server-side according to the single request queue.
Specifically, statistical data is successively sent to clothes according to the sequence that single in the single request queue is requested by the sending module
Business end.After server-side receives request, by parsing burying a little in the statistical data, encrypted characters string is obtained, due to every
An encrypted characters string can all be generated by launching advertisement, therefore the correlation for launching advertisement can be got by the encrypted characters string
Information, to carry out the operations such as analysis storage to the dispensing advertisement.
Ad data statistical system provided in an embodiment of the present invention early period only need to do bury work on a small quantity in the case where,
It realizes to all advertisements, either either synchronously or asynchronously loads, can accurately be collected into the statistical data of various dimensions, and
And do not interfere with the normal browsing experience of user completely, while having saved resource occupation, meet well subsequent analysis and
The demand of operation.
Embodiment 3
As shown in figure 5, the equipment is used for the intelligent Matching method of property tax platform the present embodiment provides a kind of electronic equipment,
The electronic equipment, comprising: at least one processor；And the memory being connect at least one described processor communication；Its
In,
The memory is stored with the instruction that can be executed by one processor, and described instruction is by described at least one
Manage device execute so that at least one described processor can:
Load server-side launches Webpage according to the pre-generated advertisement buried a little of treaty rule；
User, which is collected, by statistics component launches the statistical data that Webpage operates at least one advertisement in the advertisement,
The statistical data includes all click datas that user is directed to advertisement, request data and exposure data；
Judge the length of the statistical data amount；
When the length of the statistical data amount is more than single request maximum link length, the statistical data is cut
Segmentation is cut, a single request queue is generated；
The statistical data is successively sent to server-side according to the single request queue.
Embodiment 4
The embodiment of the present disclosure provides a kind of nonvolatile computer storage media, and the computer storage medium is stored with
The true from false of bills examination side in above-mentioned any means embodiment can be performed in computer executable instructions, the computer executable instructions
Method.
Embodiment 5
Below with reference to Fig. 6, it illustrates the structural representations for the electronic equipment 600 for being suitable for being used to realize the embodiment of the present disclosure
Figure.Terminal device in the embodiment of the present disclosure can include but is not limited to such as mobile phone, laptop, digital broadcasting and connect
Receive device, PDA (personal digital assistant), PAD (tablet computer), PMP (portable media player), car-mounted terminal (such as vehicle
Carry navigation terminal) etc. mobile terminal and such as number TV, desktop computer etc. fixed terminal.Electricity shown in Fig. 6
Sub- equipment is only an example, should not function to the embodiment of the present disclosure and use scope bring any restrictions.
As shown in fig. 6, electronic equipment 600 may include processing unit (such as central processing unit, graphics processor etc.)
601, random access can be loaded into according to the program being stored in read-only memory (ROM) 602 or from storage device 608
Program in memory (RAM) 603 and execute various movements appropriate and processing.In RAM 603, it is also stored with electronic equipment
Various programs and data needed for 600 operations.Processing unit 601, ROM 602 and RAM 603 pass through the phase each other of bus 604
Even.Input/output (I/O) interface 605 is also connected to bus 604.
In general, following device can connect to I/O interface 605: including such as touch screen, touch tablet, keyboard, mouse, taking the photograph
As the input unit 606 of head, microphone, accelerometer, gyroscope etc.；Including such as liquid crystal display (LCD), loudspeaker, vibration
The output device 607 of dynamic device etc.；Storage device 608 including such as tape, hard disk etc.；And communication device 609.Communication device
609, which can permit electronic equipment 600, is wirelessly or non-wirelessly communicated with other equipment to exchange data.Although Fig. 5 shows tool
There is the electronic equipment 600 of various devices, it should be understood that being not required for implementing or having all devices shown.It can be with
Alternatively implement or have more or fewer devices.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium
On computer program, which includes the program code for method shown in execution flow chart.In such reality
It applies in example, which can be downloaded and installed from network by communication device 609, or from storage device 608
It is mounted, or is mounted from ROM 602.When the computer program is executed by processing unit 601, the embodiment of the present disclosure is executed
Method in the above-mentioned function that limits.
It should be noted that the above-mentioned computer-readable medium of the disclosure can be computer-readable signal media or meter
Calculation machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium for example can be --- but not
Be limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.Meter
The more specific example of calculation machine readable storage medium storing program for executing can include but is not limited to: have the electrical connection, just of one or more conducting wires
Taking formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In the disclosure, computer readable storage medium can be it is any include or storage journey
The tangible medium of sequence, the program can be commanded execution system, device or device use or in connection.And at this
In open, computer-readable signal media may include in a base band or as the data-signal that carrier wave a part is propagated,
In carry computer-readable program code.The data-signal of this propagation can take various forms, including but not limited to
Electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer-readable and deposit
Any computer-readable medium other than storage media, the computer-readable signal media can send, propagate or transmit and be used for
By the use of instruction execution system, device or device or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to: electric wire, optical cable, RF (radio frequency) etc. are above-mentioned
Any appropriate combination.
Above-mentioned computer-readable medium can be included in above-mentioned electronic equipment；It is also possible to individualism, and not
It is fitted into the electronic equipment.
The calculating of the operation for executing the disclosure can be write with one or more programming languages or combinations thereof
Machine program code, above procedure design language include object oriented program language-such as Java, Smalltalk, C+
+, it further include conventional procedural programming language-such as " C " language or similar programming language.Program code can
Fully to execute, partly execute on the user computer on the user computer, be executed as an independent software package,
Part executes on the remote computer or executes on a remote computer or server completely on the user computer for part.
In situations involving remote computers, remote computer can pass through the network of any kind --- including local area network (LAN)
Or wide area network (WAN)-is connected to subscriber computer, or, it may be connected to outer computer (such as utilize Internet service
Provider is connected by internet).
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the disclosure, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use
The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box
The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually
It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse
Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding
The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in unit involved in the embodiment of the present disclosure can be realized by way of software, can also be by hard
The mode of part is realized.Wherein, the title of unit does not constitute the restriction to the unit itself under certain conditions, for example, the
One acquiring unit is also described as " obtaining the unit of at least two internet protocol addresses ".
Claims (10)
1. a kind of ad data statistical method characterized by comprising
Load server-side launches Webpage according to the pre-generated advertisement buried a little of treaty rule；
User, which is collected, by statistics component launches the statistical data that Webpage operates at least one advertisement in the advertisement, it is described
Statistical data includes all click datas that user is directed to advertisement, request data and exposure data；
Judge the length of the statistical data amount；
When the length of the statistical data amount is more than single request maximum link length, cutting point is carried out to the statistical data
Section, generates a single request queue；
The statistical data is successively sent to server-side according to the single request queue.
2. it is buried a little the method according to claim 1, wherein the server-side is pre-generated according to treaty rule,
Include:
The corresponding encrypted characters string of data is launched in the advertisement for obtaining user；
The encrypted characters string is placed on the page elements of the location advertising, a Custom Attributes is formed, that is, generates and buries a little.
3. the method according to claim 1, wherein the statistics component collects the number of request that user is directed to advertisement
According to, comprising:
When user, which enters advertisement, launches Webpage, then the statistics of ad-request data is triggered；
The statistics component buries all ad datas collecting user's current request and arriving according to the generation.
4. according to the method described in claim 3, it is characterized in that, the request data further comprises in statistics exposure data
The ad-request data of asynchronous load in the process.
5. the method according to claim 1, wherein the statistics component collects the impression that user is directed to advertisement
According to, comprising:
When user's rolling window, the statistics component judges whether single advertisement appears in browser window；
When single advertisement appearance, then the single advertisement is collected, the exposure statistics as advertisement.
6. the method according to claim 1, wherein the single request queue includes multiple single requests, often
A single request includes the statistical data of at least one advertisement.
7. the method according to claim 1, wherein when successively sending the system according to the single request queue
It counts to server-side, server-side parses the statistical data, and is analyzed and stored.
8. a kind of ad data statistical system characterized by comprising
Loading module launches Webpage according to the pre-generated advertisement buried a little of treaty rule for loading server-side；
Statistical module launches Webpage at least one advertisement of operation in the advertisement for collecting user by statistics component
Statistical data, the statistical data include all click datas that user is directed to advertisement, request data and exposure data；
Judgment module, for judging the length of the statistical data amount；
Divide module, for when the length of the statistical data amount be more than single request maximum link length when, to the statistics
Data carry out cutting section, generate a single request queue；
Sending module, for successively sending the statistical data to server-side according to the single request queue.
9. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that described program is by processor
The method as described in any one of claims 1 to 7 is realized when execution.
10. a kind of electronic equipment characterized by comprising
One or more processors；
Storage device, for storing one or more programs, when one or more of programs are by one or more of processing
When device executes, so that one or more of processors realize the method as described in any one of claims 1 to 7.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910411133.0A CN110135911A (en) | 2019-05-16 | 2019-05-16 | Ad data statistical method, system, medium and electronic equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910411133.0A CN110135911A (en) | 2019-05-16 | 2019-05-16 | Ad data statistical method, system, medium and electronic equipment |
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| Publication Number | Publication Date |
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| CN110135911A true CN110135911A (en) | 2019-08-16 |
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ID=67574847
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| CN201910411133.0A Pending CN110135911A (en) | 2019-05-16 | 2019-05-16 | Ad data statistical method, system, medium and electronic equipment |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111209481A (en) * | 2020-01-10 | 2020-05-29 | 京东数字科技控股有限公司 | Data exposure method, device, electronic equipment and computer readable medium |
| CN111401934A (en) * | 2020-02-21 | 2020-07-10 | 北京值得买科技股份有限公司 | Distributed advertisement statistical method and device |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN111209481A (en) * | 2020-01-10 | 2020-05-29 | 京东数字科技控股有限公司 | Data exposure method, device, electronic equipment and computer readable medium |
| CN111401934A (en) * | 2020-02-21 | 2020-07-10 | 北京值得买科技股份有限公司 | Distributed advertisement statistical method and device |
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