CN109408754B - Webpage operation data processing method and device, electronic equipment and storage medium - Google Patents

Webpage operation data processing method and device, electronic equipment and storage medium Download PDF

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Publication number
CN109408754B
CN109408754B CN201811317713.5A CN201811317713A CN109408754B CN 109408754 B CN109408754 B CN 109408754B CN 201811317713 A CN201811317713 A CN 201811317713A CN 109408754 B CN109408754 B CN 109408754B
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target webpage
user
operation type
user operation
webpage
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CN109408754A (en
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孙春清
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Beijing ByteDance Network Technology Co Ltd
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Beijing ByteDance Network Technology Co Ltd
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Abstract

The disclosure discloses a processing method and device of webpage operation data, electronic equipment and a storage medium. Wherein, the method comprises the following steps: the server monitors the operation behavior of the user on the target webpage and acquires operation data generated in the process of browsing the target webpage by the user; the server determines a user operation type corresponding to the operation data; and if the server determines that the user operation type is matched with the preset user operation type, generating monitoring feedback information according to the user operation type, the current display content of the target webpage and the webpage link of the target webpage. The method and the device solve the problem that effective feedback data of the user cannot be obtained in real time according to interaction data of the user and a commodity display page in the prior art, and can obtain information of operation behaviors of the user on the target webpage in real time according to business requirements and webpage operation data of the user while the target webpage is not modified, so that the information is used as the effective feedback data of the user on the target webpage.

Description

Webpage operation data processing method and device, electronic equipment and storage medium
Technical Field
The present disclosure relates to a web page operation data processing technology, and in particular, to a method and an apparatus for processing web page operation data, an electronic device, and a storage medium.
Background
The commodity display page is a webpage opened for the user to see after the user clicks commodity related information published by the social media or searches the commodity related information by using a search engine. The general goods exhibition page displays the expansion content related to the goods. The publisher of the commodity display page hopes to timely acquire effective feedback data of the user on the commodity display page. For example, the number of users who log in based on the commodity display page, or the number of users who register based on the commodity display page.
In the prior art, generally, after user data is collected within a certain time period and data analysis is performed, feedback data meeting the user requirements are screened out, and effective feedback data of a user cannot be obtained in real time according to the user requirements and interaction data of the user and a commodity display page.
Disclosure of Invention
The disclosure provides a method and a device for processing webpage operation data, electronic equipment and a storage medium, so as to obtain effective feedback data of a user in real time according to interactive data of the user and a commodity display page.
In a first aspect, an embodiment of the present disclosure provides a method for processing webpage operation data, including:
the server monitors the operation behavior of the user on the target webpage and acquires operation data generated in the process of browsing the target webpage by the user;
the server determines a user operation type corresponding to the operation data;
and if the server determines that the user operation type is matched with the preset user operation type, generating monitoring feedback information according to the user operation type, the current display content of the target webpage and the webpage link of the target webpage.
In the foregoing scheme, optionally, after generating monitoring feedback information according to the user operation type, the current display content of the target webpage, and the webpage link of the target webpage, the method further includes:
the server acquires monitoring feedback information of at least two users aiming at a target webpage;
and the server determines the operation times corresponding to the preset user operation type in the target webpage according to the monitoring feedback information.
In the foregoing scheme, optionally, the monitoring, by the server, an operation behavior of the user on the target webpage, and acquiring operation data generated in a process of browsing the target webpage by the user includes:
and the server regularly acquires the current display content of the target webpage under the display screen according to the set interval duration in the process of determining that the user browses the target webpage, and determines the interface element matched with the current display content as the operation data.
In the foregoing scheme, optionally, the determining, by the server, the user operation type corresponding to the operation data includes:
and the server acquires the user operation type corresponding to the interface element and determines the user operation type as the user operation type corresponding to the operation data.
In the foregoing scheme, optionally, before the server determines the user operation type corresponding to the operation data, the method further includes:
the server acquires all interface elements of a target webpage;
the server establishes and stores the corresponding relation between each interface element of the target webpage and the user operation type.
In the foregoing scheme, optionally, the preset user operation type includes at least one of the following:
login, call, payment, purchase success, registration, and copy.
In a second aspect, an embodiment of the present disclosure further provides a device for processing webpage operation data, including:
the data acquisition module is used for monitoring the operation behavior of the user on the target webpage and acquiring operation data generated in the process of browsing the target webpage by the user;
the type determining module is used for determining a user operation type corresponding to the operation data;
and the information generation module is used for generating monitoring feedback information according to the user operation type, the current display content of the target webpage and the webpage link of the target webpage if the user operation type is determined to be matched with the preset user operation type.
In the foregoing scheme, optionally, the method further includes:
the information acquisition module is used for acquiring monitoring feedback information of at least two users aiming at a target webpage;
and the frequency counting module is used for determining the operation frequency corresponding to the preset user operation type in the target webpage according to the monitoring feedback information.
In the foregoing solution, optionally, the data obtaining module includes:
and the data determining unit is used for acquiring the current display content of the target webpage on the display screen at regular time according to the set interval duration in the process of determining that the user browses the target webpage, and determining the interface element matched with the current display content as the operation data.
In the foregoing solution, optionally, the type determining module includes:
and the type determining unit is used for acquiring the user operation type corresponding to the interface element and determining the user operation type as the user operation type corresponding to the operation data.
In the foregoing scheme, optionally, the method further includes:
the element acquisition module is used for acquiring all interface elements of the target webpage;
and the relationship establishing module is used for establishing and storing the corresponding relationship between each interface element of the target webpage and the user operation type.
In the foregoing scheme, optionally, the preset user operation type includes at least one of the following:
login, call, payment, purchase success, registration, and copy.
In a third aspect, an embodiment of the present disclosure further provides an electronic device, including:
one or more processors;
a storage device for storing one or more programs,
when the one or more programs are executed by the one or more processors, the one or more processors implement the method for processing the webpage operation data according to the embodiment of the disclosure.
In a fourth aspect, the disclosed embodiment also provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the processing method of the web page operation data according to the disclosed embodiment.
According to the method and the device, the operation behavior of the user on the target webpage is monitored through the server, the operation data generated in the process that the user browses the target webpage is obtained, then the user operation type corresponding to the operation data is determined, and when the user operation type is determined to be matched with the preset user operation type, the monitoring feedback information is generated according to the user operation type, the current display content of the target webpage and the webpage link of the target webpage.
Drawings
Fig. 1 is a flowchart of a method for processing web page operation data according to an embodiment of the present disclosure;
fig. 2 is a flowchart of a method for processing webpage operation data according to an embodiment of the present disclosure;
fig. 3 is a flowchart of a method for processing webpage operation data according to an embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of a device for processing webpage operation data according to an embodiment of the present disclosure;
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure.
Detailed Description
The present disclosure is described in further detail below with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the disclosure and are not limiting of the disclosure. It should be further noted that, for the convenience of description, only some of the structures relevant to the present disclosure are shown in the drawings, not all of them.
Fig. 1 is a flowchart of a method for processing web page operation data according to an embodiment of the present disclosure, where the embodiment is applicable to a case of processing web page operation data, and the method may be executed by a device for processing web page operation data, where the device may be implemented in software and/or hardware, and the device may be configured in an electronic device, for example, a terminal device or a server. As shown in fig. 1, the method may include the steps of:
step 101, a server monitors the operation behavior of a user on a target webpage and acquires operation data generated in the process of browsing the target webpage by the user.
The server monitors the operation behavior of the user on the target webpage in the process of determining that the user browses the target webpage, and acquires operation data generated in the process of browsing the target webpage by the user. The operation data is data related to the operation behavior of the user on the target webpage. Optionally, the operation data is an interface element matched with the currently displayed content of the target webpage on the display screen in the process of browsing the target webpage by the user, that is, an interface element corresponding to the currently browsed target webpage content by the user.
The interface element refers to a series of elements which are contained in a software or system interface capable of meeting interaction requirements and meet user interaction requirements. Optionally, the interface element of the target webpage may include at least one of: windows, dialog boxes, menus, scroll bars, and graphics. The window is an area which can be independently displayed and operated on the screen. These areas may be used by the target web page or by different applications. Windows may be opened, closed, moved or resized, etc. The dialog box is an area for collecting input information of the user or providing feedback information to the user. Alternatively, the input information may include a selection button selected by the user as yes or no, a text box for inputting a file name, and other input boxes for setting various parameters. The feedback information may include various prompting messages, options, error messages, and the like. A menu is a list for displaying a set of operations or commands. Each menu item may be a text or an icon. The menu may be selected by moving a cursor or mouse keys. The menus may be classified as fixed or active (e.g., pop-up or pull-down) menus. The scroll bar is an indicator bar for moving the display position in the window area. The graphic is a symbolic graphical representation of a target web page or user-defined object, such as a file, folder, optical drive, etc.
In a specific example, in the process of determining that the user browses the target webpage, the server periodically acquires the current display content of the target webpage under the display screen according to the set interval duration, and determines an interface element matched with the current display content as the operation data.
And 102, the server determines the user operation type corresponding to the operation data.
The server determines a user operation type corresponding to operation data after acquiring the operation data generated in the process of browsing a target webpage by a user. The user operation type is a type of operation behavior of the user on the target web page. For example, the user operation type corresponding to the operation data is determined as registration.
In a specific example, the operation data is an interface element matched with the currently displayed content of the target webpage under the display screen in the process of browsing the target webpage by the user. The method comprises the steps that after operation data generated in the process that a user browses a target webpage are obtained by a server, the corresponding relation between each interface element of the target webpage and a user operation type which is pre-established and stored is obtained, then the user operation type corresponding to the interface element matched with the current display content of the target webpage under a display screen is obtained according to the corresponding relation, and the user operation type is determined to be the user operation type corresponding to the operation data.
And 103, if the server determines that the user operation type is matched with the preset user operation type, generating monitoring feedback information according to the user operation type, the current display content of the target webpage and the webpage link of the target webpage.
The preset user operation type is a user behavior type determined according to the service requirement of the publisher of the target webpage. Optionally, the preset user operation type may include at least one of the following: login, call, payment, purchase success, registration, and copy.
The monitoring feedback information is information for recording the operation behavior of the user on the target webpage, namely effective feedback data of the user on the target webpage. Monitoring the feedback information may include: the method comprises the steps of obtaining a user operation type corresponding to a current operation behavior of a user on a target webpage, current display content of the target webpage and a webpage link of the target webpage. And if the server determines that the user operation type is matched with the preset user operation type, generating monitoring feedback information according to the user operation type, the current display content of the target webpage and the webpage link of the target webpage.
In a specific example, the preset user operation type is login. And if the server determines that the user operation type is matched with the preset user operation type, namely the user operation type is login, generating monitoring feedback information according to the user operation type, the current display content of the target webpage and the webpage link of the target webpage. Monitoring the feedback information includes: the user operation type corresponding to the current operation behavior of the user on the target webpage is as follows: login, current display content of the target webpage and webpage link of the target webpage.
Therefore, the target webpage can be monitored through the server under the condition that the target webpage is not modified, and the information of the operation behavior of the user on the target webpage can be obtained according to the service requirement and the webpage operation data of the user.
According to the technical scheme of the embodiment, the operation behavior of the user on the target webpage is monitored through the server, the operation data generated in the process that the user browses the target webpage is obtained, then the user operation type corresponding to the operation data is determined, and when the user operation type is determined to be matched with the preset user operation type, the monitoring feedback information is generated according to the user operation type, the current display content of the target webpage and the webpage link of the target webpage.
Fig. 2 is a flowchart of a method for processing webpage operation data according to an embodiment of the present disclosure, where this embodiment may be combined with various alternatives in one or more of the foregoing embodiments, and in this embodiment, after generating monitoring feedback information according to a user operation type, a current display content of a target webpage, and a webpage link of the target webpage, the method may further include: the server acquires monitoring feedback information of at least two users aiming at a target webpage; and the server determines the operation times corresponding to the preset user operation type in the target webpage according to the monitoring feedback information.
The monitoring, by the server, of the operation behavior of the user on the target webpage to obtain the operation data generated in the process of browsing the target webpage by the user may include: and the server regularly acquires the current display content of the target webpage under the display screen according to the set interval duration in the process of determining that the user browses the target webpage, and determines the interface element matched with the current display content as the operation data.
As shown in fig. 2, the method may include the steps of:
step 201, in the process of determining that the user browses the target webpage, the server periodically acquires the current display content of the target webpage on the display screen according to the set interval duration, and determines the interface element matched with the current display content as the operation data.
Wherein the set interval duration is a preset duration. For example, the interval duration is set to 1 second. And in the process of determining that the user browses the target webpage, acquiring the current display content of the target webpage under the display screen at regular intervals of 1 second. The current display content is the webpage content of the target webpage currently displayed under the display screen.
Step 202, the server determines the user operation type corresponding to the operation data.
Step 203, if the server determines that the user operation type is matched with the preset user operation type, generating monitoring feedback information according to the user operation type, the current display content of the target webpage and the webpage link of the target webpage.
And step 204, the server acquires monitoring feedback information of at least two users aiming at the target webpage.
The server can be used for summarizing monitoring feedback information of different users.
And step 205, the server determines that the operation times corresponding to the user operation types are preset in the target webpage according to the monitoring feedback information.
After the server acquires monitoring feedback information of at least two users aiming at a target webpage, the server determines the operation times corresponding to the preset user operation types in the target webpage according to the monitoring feedback information. For example, the user operation type is preset as registration. The server acquires monitoring feedback information of at least two users aiming at the target webpage. Monitoring the feedback information includes: the user operation type corresponding to the current operation behavior of the user on the target webpage is as follows: registering, the current display content of the target webpage and the webpage link of the target webpage. And the server determines the operation times corresponding to the registration operation in the target webpage according to the monitoring feedback information, namely, determines the number of users registered based on the target webpage.
According to the technical scheme of the embodiment, in the process of determining that a user browses a target webpage, the server regularly acquires the current display content of the target webpage under a display screen according to the set interval duration, determines interface elements matched with the current display content as operation data, acquires monitoring feedback information of at least two users aiming at the target webpage after generating the monitoring feedback information according to the user operation type, the current display content of the target webpage and a webpage link of the target webpage, determines the operation times corresponding to the user operation type in the target webpage according to the monitoring feedback information, can determine the operation data generated in the process of browsing the target webpage by the users according to the webpage operation data of the users in real time, and can collect effective feedback data of different users.
Fig. 3 is a flowchart of a method for processing web page operation data according to an embodiment of the present disclosure, where this embodiment may be combined with various alternatives in one or more of the foregoing embodiments, and in this embodiment, the determining, by the server, a user operation type corresponding to the operation data may include: and the server acquires the user operation type corresponding to the interface element and determines the user operation type as the user operation type corresponding to the operation data.
And before the server determines the user operation type corresponding to the operation data, the method further comprises the following steps: the server acquires all interface elements of a target webpage; the server establishes and stores the corresponding relation between each interface element of the target webpage and the user operation type.
As shown in fig. 3, the method may include the steps of:
step 301, the server obtains all interface elements of the target webpage.
And all interface elements of the target webpage are interface elements of each interface corresponding to the target webpage. For example, the interface corresponding to the target webpage may include: a user login interface, a call placement interface, a payment interface, a purchase success interface, a user registration interface, and an information duplication interface.
Step 302, the server establishes and stores a corresponding relation between each interface element of the target webpage and the user operation type.
The server establishes a corresponding relation between each interface element of the target webpage and the user operation type. For example, an interface element of the user login interface is a dialog box for collecting login information entered by the user. The server establishes a corresponding relation between a dialog box for collecting login information input by a user and login operation, and stores the corresponding relation. An interface element of the user registration interface is a dialog box for collecting registration information entered by the user. The server establishes a corresponding relation between a dialog box for collecting the registration information input by the user and the registration operation, and stores the corresponding relation.
Step 303, in the process of determining that the user browses the target webpage, the server periodically acquires the current display content of the target webpage on the display screen according to the set interval duration, and determines the interface element matched with the current display content as the operation data.
And step 304, the server acquires the user operation type corresponding to the interface element, and determines the user operation type as the user operation type corresponding to the operation data.
The method comprises the steps that after operation data generated in the process that a user browses a target webpage are obtained by a server, the corresponding relation between each interface element of the target webpage and a user operation type which is pre-established and stored is obtained, then the user operation type corresponding to the interface element matched with the current display content of the target webpage under a display screen is obtained according to the corresponding relation, and the user operation type is determined to be the user operation type corresponding to the operation data.
In a specific example, the server acquires operation data generated in the process of browsing the target webpage by the user. The operational data is a dialog box for collecting registration information entered by the user. The server acquires a pre-established and stored corresponding relation between each interface element of the target webpage and the user operation type. The corresponding relation obtained by the server comprises a corresponding relation between a dialog box used for collecting the registration information input by the user and the registration operation. The server acquires a user operation type corresponding to the interface element according to the corresponding relation between the dialog box for collecting the registration information input by the user and the registration operation: and registering and determining the user operation type as the user operation type corresponding to the operation data.
Step 305, if the server determines that the user operation type is matched with the preset user operation type, generating monitoring feedback information according to the user operation type, the current display content of the target webpage and the webpage link of the target webpage.
According to the technical scheme of the embodiment, all interface elements of the target webpage are obtained through the server, the corresponding relation between each interface element of the target webpage and the user operation type is established and stored, then the server obtains the user operation type corresponding to the interface element after obtaining the operation data generated in the process that the user browses the target webpage, the user operation type is determined as the user operation type corresponding to the operation data, and the user operation type corresponding to the operation data can be determined according to the pre-stored corresponding relation between each interface element and the user operation type.
Fig. 4 is a schematic structural diagram of a device for processing webpage operation data according to an embodiment of the present disclosure, which is applicable to a case of processing webpage operation data. The apparatus can be implemented in software and/or hardware, and the apparatus can be configured in an electronic device. As shown in fig. 4, the apparatus may include: a data acquisition module 401, a type determination module 402 and an information generation module 403.
The data acquisition module 401 is configured to monitor an operation behavior of a user on a target webpage, and acquire operation data generated in a process of browsing the target webpage by the user; a type determining module 402, configured to determine a user operation type corresponding to the operation data; an information generating module 403, configured to generate monitoring feedback information according to the user operation type, the current display content of the target webpage, and the webpage link of the target webpage if it is determined that the user operation type matches the preset user operation type.
According to the technical scheme of the embodiment, the operation behavior of the user on the target webpage is monitored through the server, the operation data generated in the process that the user browses the target webpage is obtained, then the user operation type corresponding to the operation data is determined, and when the user operation type is determined to be matched with the preset user operation type, the monitoring feedback information is generated according to the user operation type, the current display content of the target webpage and the webpage link of the target webpage.
Optionally, on the basis of the above technical solution, the method may further include: the information acquisition module is used for acquiring monitoring feedback information of at least two users aiming at a target webpage; and the frequency counting module is used for determining the operation frequency corresponding to the preset user operation type in the target webpage according to the monitoring feedback information.
Optionally, on the basis of the foregoing technical solution, the data obtaining module 401 may include: and the data determining unit is used for acquiring the current display content of the target webpage on the display screen at regular time according to the set interval duration in the process of determining that the user browses the target webpage, and determining the interface element matched with the current display content as the operation data.
Optionally, on the basis of the foregoing technical solution, the type determining module 402 may include: and the type determining unit is used for acquiring the user operation type corresponding to the interface element and determining the user operation type as the user operation type corresponding to the operation data.
Optionally, on the basis of the above technical solution, the method may further include: the element acquisition module is used for acquiring all interface elements of the target webpage; and the relationship establishing module is used for establishing and storing the corresponding relationship between each interface element of the target webpage and the user operation type.
Optionally, on the basis of the above technical solution, the preset user operation type may include at least one of the following: login, call, payment, purchase success, registration, and copy.
The processing device for the webpage operation data provided by the embodiment of the disclosure can execute the processing method for the webpage operation data provided by the embodiment of the disclosure, and has corresponding functional modules and beneficial effects of the execution method.
Referring now to fig. 5, a schematic diagram of an electronic device (e.g., a terminal device or a server) 500 suitable for use in implementing embodiments of the present disclosure is shown. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 5, electronic device 500 may include a processing means (e.g., central processing unit, graphics processor, etc.) 501 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)502 or a program loaded from a storage means 508 into a Random Access Memory (RAM) 503. In the RAM 503, various programs and data necessary for the operation of the electronic apparatus 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other through a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.
Generally, the following devices may be connected to the I/O interface 505: input devices 506 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 507 including, for example, a Liquid Crystal Display (LCD), speakers, vibrators, and the like; storage devices 508 including, for example, magnetic tape, hard disk, etc.; and a communication device 509. The communication means 509 may allow the electronic device 500 to communicate with other devices wirelessly or by wire to exchange data. While fig. 5 illustrates an electronic device 500 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 509, or installed from the storage means 508, or installed from the ROM 502. The computer program performs the above-described functions defined in the methods of the embodiments of the present disclosure when executed by the processing device 501.
It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: the server monitors the operation behavior of the user on the target webpage and acquires operation data generated in the process of browsing the target webpage by the user; the server determines a user operation type corresponding to the operation data; and if the server determines that the user operation type is matched with the preset user operation type, generating monitoring feedback information according to the user operation type, the current display content of the target webpage and the webpage link of the target webpage.
Computer program code for carrying out operations for aspects of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules and units described in the embodiments of the present disclosure may be implemented by software or hardware. For example, the type determining module may be further described as a "module for determining a user operation type corresponding to the operation data", and the data determining unit may be further described as a "unit for acquiring current display content of the target web page on the display screen at a set interval duration in a process of determining that the user browses the target web page, and determining an interface element matched with the current display content as the operation data".
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Claims (7)

1. A method for processing webpage operation data is characterized by comprising the following steps:
the server acquires all interface elements of a target webpage; the server establishes and stores a corresponding relation between each interface element of the target webpage and a user operation type;
the method comprises the steps that a server regularly obtains current display content of a target webpage under a display screen according to a set interval duration in the process of determining that a user browses the target webpage, and determines interface elements matched with the current display content as operation data;
the server acquires a user operation type corresponding to the interface element and determines the user operation type as a user operation type corresponding to the operation data;
and if the server determines that the user operation type is matched with a preset user operation type, generating monitoring feedback information according to the user operation type, the current display content of the target webpage and the webpage link of the target webpage.
2. The method of claim 1, further comprising, after generating monitoring feedback information according to the user operation type, the currently displayed content of the target webpage, and the webpage link of the target webpage:
the server acquires monitoring feedback information of at least two users aiming at the target webpage;
and the server determines the operation times corresponding to the preset user operation type in the target webpage according to the monitoring feedback information.
3. The method of claim 1, wherein the preset user operation type comprises at least one of:
login, call, payment, purchase success, registration, and copy.
4. A device for processing web page operation data, comprising:
the element acquisition module is used for acquiring all interface elements of the target webpage; the relation establishing module is used for establishing and storing the corresponding relation between each interface element of the target webpage and the user operation type;
the data acquisition module is used for acquiring the current display content of the target webpage under a display screen at regular time according to the set interval duration in the process of determining that a user browses the target webpage, and determining an interface element matched with the current display content as the operation data;
the type determining module is used for acquiring a user operation type corresponding to the interface element and determining the user operation type as a user operation type corresponding to the operation data;
and the information generation module is used for generating monitoring feedback information according to the user operation type, the current display content of the target webpage and the webpage link of the target webpage if the user operation type is determined to be matched with a preset user operation type.
5. The apparatus of claim 4, further comprising:
the information acquisition module is used for acquiring monitoring feedback information of at least two users aiming at the target webpage;
and the frequency counting module is used for determining the operation frequency corresponding to the preset user operation type in the target webpage according to the monitoring feedback information.
6. An electronic device, characterized in that the electronic device comprises:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement a method of processing web page operational data as recited in any of claims 1-3.
7. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out a method for processing web page operation data according to any one of claims 1 to 3.
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