CN109242551A - Sales lead management method, device, medium and electronic equipment based on block chain - Google Patents
Sales lead management method, device, medium and electronic equipment based on block chain Download PDFInfo
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- CN109242551A CN109242551A CN201810961027.5A CN201810961027A CN109242551A CN 109242551 A CN109242551 A CN 109242551A CN 201810961027 A CN201810961027 A CN 201810961027A CN 109242551 A CN109242551 A CN 109242551A
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Abstract
The embodiment of the invention provides a kind of sales lead management method, device, medium and electronic equipments based on block chain, the sales lead management method based on block chain includes: the incidence relation stored between each sales lead and each sales lead that marketing personnel provide by block chain network；If detecting in the block chain network typing transaction record, target marketing clue associated with the transaction record is searched according to the sales lead stored in the block chain network；Based on the incidence relation between each target marketing clue, the incentive message distributed to marketing personnel relevant to the transaction record is determined.The safety that sales lead may be implemented in the technical solution of the embodiment of the present invention is shared, it is ensured that sales lead obtains rationally adequately utilizing, while can construct reasonable accurate incentive mechanism, to improve the conversion ratio between sales lead and sales transactions.
Description
Technical field
The present invention relates to block chain technical fields, in particular to a kind of sales lead manager based on block chain
Method, device, medium and electronic equipment.
Background technique
Marketing personnel are during routine work, it will usually more or less sales lead is grasped, however due to not closing
The shared and incentive mechanism of reason, on the one hand causes sales lead that cannot share between multiple marketing personnel, causes to sell
Clue is not used adequately reasonably；On the other hand the enthusiasm for also causing marketing personnel to share sales lead is lower.
It should be noted that information is only used for reinforcing the reason to background of the invention disclosed in above-mentioned background technology part
Solution, therefore may include the information not constituted to the prior art known to persons of ordinary skill in the art.
Summary of the invention
Being designed to provide for the embodiment of the present invention is a kind of based on the sales lead management method of block chain, device, medium
And electronic equipment, and then realize that the safety of sales lead is shared at least to a certain extent, it is ensured that sales lead is rationally filled
The utilization divided, while reasonable accurate incentive mechanism can be constructed, to improve the conversion ratio between sales lead and sales transactions.
Other characteristics and advantages of the invention will be apparent from by the following detailed description, or partially by the present invention
Practice and acquistion.
According to a first aspect of the embodiments of the present invention, a kind of sales lead management method based on block chain is provided, is wrapped
It includes: storing the pass between each sales lead and each sales lead that marketing personnel provide by block chain network
Connection relationship；If typing transaction record is detected in the block chain network, according to the pin stored in the block chain network
It sells clue and searches target marketing clue associated with the transaction record；Based on the pass between each target marketing clue
Connection relationship determines the incentive message distributed to marketing personnel relevant to the transaction record.
In some embodiments of the invention, aforementioned schemes are based on, store what marketing personnel provided by block chain network
Incidence relation between each sales lead and each sales lead, comprising: in the sale line for receiving marketing personnel's offer
Suo Hou verifies the validity for the sales lead that the marketing personnel provide；If the sale provided the marketing personnel
The validity check of clue passes through, then broadcasts the sales lead that the marketing personnel provide into the block chain network, with
The block chain node in the block chain network is set to store the sales lead.
In some embodiments of the invention, aforementioned schemes, the sales lead manager based on block chain are based on
Method further include: if receiving the association line that the first sales lead that the marketing personnel are provided is labeled as the second sales lead
Rope then broadcasts the information of second sales lead in the block chain network, so that the block in the block chain network
Chain node stores the incidence relation between first sales lead and second sales lead.
In some embodiments of the invention, aforementioned schemes, the sales lead manager based on block chain are based on
Method further include: if the sales lead of marketing personnel's offer is received, according to the marketing personnel in the block chain network
The browsing of the sales lead of storage records, and determines and stores in the sales lead and the block chain network of marketing personnel's offer
Sales lead between incidence relation.
In some embodiments of the invention, aforementioned schemes are based on, based on the pass between each target marketing clue
Connection relationship determines the incentive message distributed to marketing personnel relevant to the transaction record, comprising: according to each target
Incidence relation between sales lead determines the dependence between each target marketing clue；Based on each mesh
The relation of interdependence between sales lead is marked, determine to the marketing personnel that provide the target marketing clue and is concluded the transaction
The incentive message of marketing personnel's distribution.
In some embodiments of the invention, aforementioned schemes are based on, based on the phase between each target marketing clue
Mutual dependence determines the reward distributed to the marketing personnel for providing the marketing personnel of the target marketing clue and concluding the transaction
Information, comprising: based on the relation of interdependence between each target marketing clue, determine from the marketing personnel to conclude the transaction
Sequence between the marketing personnel of the target marketing clue is provided to first；According to the sequence, determine to each marketing
The incentive message of personnel assignment.
In some embodiments of the invention, aforementioned schemes are based on, according to the sequence, are determined to each marketing personnel point
The incentive message matched, comprising: according to the sequence, determined based on the rule successively successively decreased to each marketing personnel's distribution
Incentive message.
In some embodiments of the invention, aforementioned schemes are based on, are determined according to following formula to each marketing people
The incentive message of member's distribution:
Wherein, y indicates the incentive message of the distribution of n-th of marketing personnel into the sequence；X is indicated into the sequence
All marketing personnel distribution total incentive message.
In some embodiments of the invention, aforementioned schemes, the sales lead manager based on block chain are based on
Method further include: by the remaining incentive message mean allocation after being distributed in total incentive message x to each marketing personnel
To each marketing personnel.
According to a second aspect of the embodiments of the present invention, a kind of sales lead managing device based on block chain is provided, is wrapped
It includes: storage unit, for storing each sales lead and each sale that marketing personnel provide by block chain network
Incidence relation between clue；Searching unit, after the typing transaction record in detect the block chain network, according to
The sales lead stored in the block chain network searches target marketing clue associated with the transaction record；Processing is single
Member, for determining to marketing relevant to the transaction record based on the incidence relation between each target marketing clue
The incentive message of personnel assignment.
In some embodiments of the invention, aforementioned schemes, the memory cell arrangements are based on are as follows: receiving marketing people
After the sales lead that member provides, the validity for the sales lead that the marketing personnel provide is verified；If to the marketing
The validity check for the sales lead that personnel provide passes through, then broadcasts the sales lead that the marketing personnel provide to the area
In block chain network, so that the block chain node in the block chain network stores the sales lead.
In some embodiments of the invention, aforementioned schemes, the memory cell arrangements are as follows: if receiving the battalion are based on
The first sales lead that pin personnel are provided is labeled as the relevant cue of the second sales lead, then in the block chain network
The information of second sales lead is broadcasted, so that the first sale line of the block chain node storage in the block chain network
Incidence relation between rope and second sales lead.
In some embodiments of the invention, aforementioned schemes, the memory cell arrangements are based on are as follows: if receiving marketing people
The sales lead that member provides then is remembered according to browsing of the marketing personnel to the sales lead stored in the block chain network
Record determines being associated between the sales lead stored in the sales lead and the block chain network of marketing personnel's offer
System.
In some embodiments of the invention, aforementioned schemes are based on, the processing unit includes: the first determination unit, is used
According to the incidence relation between each target marketing clue, determining that dependence between each target marketing clue closes
System；Second determination unit, for determining to described in offer based on the relation of interdependence between each target marketing clue
The incentive message of the marketing personnel of target marketing clue and the marketing personnel to conclude the transaction distribution.
In some embodiments of the invention, aforementioned schemes are based on, second determination unit is configured that based on each institute
The relation of interdependence between target marketing clue is stated, determines from the marketing personnel to conclude the transaction to first and the target is provided
Sequence between the marketing personnel of sales lead；According to the sequence, the incentive message distributed to each marketing personnel is determined.
In some embodiments of the invention, aforementioned schemes are based on, second determination unit is configured that according to described suitable
Sequence determines the incentive message distributed to each marketing personnel based on the rule successively successively decreased.
In some embodiments of the invention, aforementioned schemes are based on, second determination unit is configured to according to following public affairs
Formula determines the incentive message distributed to each marketing personnel:
Wherein, y indicates the incentive message of the distribution of n-th of marketing personnel into the sequence；X is indicated into the sequence
All marketing personnel distribution total incentive message.
In some embodiments of the invention, aforementioned schemes, the processing unit further include: allocation unit is used for are based on
It is described each by being averagely allocated in total incentive message x to the remaining incentive message after each marketing personnel's distribution
Marketing personnel.
According to a third aspect of the embodiments of the present invention, a kind of computer-readable medium is provided, computer is stored thereon with
Program realizes the sale line based on block chain as described in first aspect in above-described embodiment when described program is executed by processor
Rope management method.
According to a fourth aspect of the embodiments of the present invention, a kind of electronic equipment is provided, comprising: one or more processors；
Storage device, for storing one or more programs, when one or more of programs are held by one or more of processors
When row, so that one or more of processors realize the sale based on block chain as described in first aspect in above-described embodiment
Lead management method.
Technical solution provided in an embodiment of the present invention can include the following benefits:
In the technical solution provided by some embodiments of the present invention, by storing marketing personnel in block chain network
The incidence relation between each sales lead and each sales lead provided, makes it possible to protect by block chain network
Card sales lead can not be distorted, and the traceable processing of sales lead can be realized based on the storage of block chain network, into
And it can effectively ensure that the safety of sales lead is shared, while also can make full use of the sales lead that other marketing personnel provide
To conclude the transaction.And by the typing transaction record in detecting block chain network after, store according in block chain network
Sales lead search associated with transaction record target marketing clue, then according between each target marketing clue
Incidence relation determines the incentive message distributed to marketing personnel relevant to the transaction record, makes it possible to based on block link network
The sales lead stored in network constructs reasonable accurate incentive mechanism, improves the conversion between sales lead and sales transactions
Rate may advantageously facilitate effective popularization of the block chain technology in terms of co-marketing.
It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not
It can the limitation present invention.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows and meets implementation of the invention
Example, and be used to explain the principle of the present invention together with specification.It should be evident that the accompanying drawings in the following description is only the present invention
Some embodiments for those of ordinary skill in the art without creative efforts, can also basis
These attached drawings obtain other attached drawings.In the accompanying drawings:
Fig. 1 diagrammatically illustrates the sales lead management method based on block chain according to first embodiment of the invention
Flow chart；
Fig. 2 diagrammatically illustrates the association according to an embodiment of the invention based between each target marketing clue
Relationship determines the flow chart of the incentive message distributed to marketing personnel；
Fig. 3 diagrammatically illustrates the sales lead management method based on block chain of second embodiment according to the present invention
Flow chart；
The realization sales lead in block chain network that Fig. 4 diagrammatically illustrates embodiment according to the present invention is shared and sharp
Encourage the block diagram of the system of mechanism；
Fig. 5 diagrammatically illustrates the sales lead managing device according to an embodiment of the invention based on block chain
Block diagram；
Fig. 6 shows the structural schematic diagram for being suitable for the computer system for the electronic equipment for being used to realize the embodiment of the present invention.
Specific embodiment
Example embodiment is described more fully with reference to the drawings.However, example embodiment can be with a variety of shapes
Formula is implemented, and is not understood as limited to example set forth herein；On the contrary, thesing embodiments are provided so that the present invention will more
Fully and completely, and by the design of example embodiment comprehensively it is communicated to those skilled in the art.
In addition, described feature, structure or characteristic can be incorporated in one or more implementations in any suitable manner
In example.In the following description, many details are provided to provide and fully understand to the embodiment of the present invention.However,
It will be appreciated by persons skilled in the art that technical solution of the present invention can be practiced without one or more in specific detail,
Or it can be using other methods, constituent element, device, step etc..In other cases, it is not shown in detail or describes known side
Method, device, realization or operation are to avoid fuzzy each aspect of the present invention.
Block diagram shown in the drawings is only functional entity, not necessarily must be corresponding with physically separate entity.
I.e., it is possible to realize these functional entitys using software form, or realized in one or more hardware modules or integrated circuit
These functional entitys, or these functional entitys are realized in heterogeneous networks and/or processor device and/or microcontroller device.
Flow chart shown in the drawings is merely illustrative, it is not necessary to including all content and operation/step,
It is not required to execute by described sequence.For example, some operation/steps can also decompose, and some operation/steps can close
And or part merge, therefore the sequence actually executed is possible to change according to the actual situation.
Fig. 1 diagrammatically illustrates the sales lead management method based on block chain according to first embodiment of the invention
Flow chart, the executing subject of the sales lead management method can be server or terminal device etc..
As shown in Figure 1, the sales lead management method based on block chain according to first embodiment of the invention, including
Following steps S110, step S120 and step S130, are illustrated in detailed below:
In step s 110, each sales lead that marketing personnel provide and described each is stored by block chain network
Incidence relation between a sales lead.
In one embodiment of the invention, sales lead is the significant data for facilitating transaction, and marketing personnel can pass through
The modes such as the marketing activity, the network promotion, telephone counseling, consumer's interview are held to get sales lead.For example it is led in insurance
Domain, sales lead can be the information etc. that some company needs to buy insurance, after marketing personnel get the sales lead,
It can be linked up by the related personnel with the said firm to facilitate insurance to trade.
In one embodiment of the invention, it can be deposited after the sales lead that marketing personnel's offer is provided
Storage is in block chain network.Optionally, after the sales lead that marketing personnel's offer is provided, marketing personnel can also be provided
The validity of sales lead verified, will if passing through to the validity check for the sales lead that the marketing personnel provide
The sales lead that marketing personnel provide is broadcasted into block chain network, and then each node in block chain network is to the sale
After clue is reached common understanding, the sales lead can store.
In one embodiment of the invention, the validity of the sales lead provided marketing personnel, which carries out verification, can be
Whether the credit grade that verification provides the marketing personnel of the sales lead (can final according to the sales lead of marketing personnel's offer
Transaction is facilitated to determine the credit grade of marketing personnel, credit etc. can also be determined to the evaluation of marketing personnel according to client
Grade), if the credit grade of the marketing personnel is too low, then it is considered that the marketing personnel provide sales lead validity compared with
Difference, and then can determine that verification does not pass through；The integrality of sales lead can certainly be verified, for example sales lead needs include
Specified information (such as client requirement information), if that the sales lead that marketing personnel provide does not include the specified information,
It can so determine that verification does not pass through.
In an embodiment of the present invention, the incidence relation between sales lead is either marketing personnel are actively specified,
It is also possible to what system automatically determined, is illustrated respectively with embodiment 1 and embodiment 2 below:
Embodiment 1:
In one embodiment of the present of invention, if receiving the first sales lead that marketing personnel are provided is labeled as second
The relevant cue of sales lead then broadcasts the information of second sales lead in block chain network, so that in block chain network
Block chain node store the incidence relation between first sales lead and second sales lead.
The technical solution of the embodiment is the sales lead and other sale lines for actively specifying it to provide by marketing personnel
Incidence relation between rope.For example marketing personnel A provides a sales lead 1, and stores into block chain network, then seeks
Pin personnel B provides further sales lead 2 according to the sales lead 1, and be labelled with sales lead 2 and sales lead 1 it
Between there are incidence relations, then the information of the sales lead 2 can be broadcasted, in block chain network in order in block chain network
Each node storage sales lead 2 and sales lead 1 between incidence relation.
Embodiment 2:
In one embodiment of the invention, if the sales lead of marketing personnel's offer is received, according to marketing people
Member records the browsing of the sales lead stored in block chain network, determines sales lead and block chain that the marketing personnel provide
The incidence relation between sales lead stored in network.
The technical solution of the embodiment can be automatically determined the incidence relation between sales lead by system, if than marketing
Personnel C provides a sales lead 3, and the browsing according to the marketing personnel C to the sales lead stored in block chain network
Record has browsed sales lead 4 before knowing the marketing personnel C, then it is considered that depositing between sales lead 4 and sales lead 3
In incidence relation.Optionally, if marketing personnel C has browsed multiple sales leads (such as sales lead 5 and sales lead 6)), that
Can according to the similarity between this multiple sales lead and sales lead 3, using the higher sales lead of similarity as with
There are the sales leads of incidence relation for sales lead 3.
With continued reference to shown in Fig. 1, in the step s 120, if detecting in the block chain network typing transaction record,
Target marketing clue associated with the transaction record is then searched according to the sales lead stored in the block chain network.
In one embodiment of the invention, transaction record is the record for facilitating transaction, associated with transaction record
Target marketing clue can be to the sales lead for facilitating transaction to have booster action, for example some marketing personnel is based on block link network
The sales lead 1 and sales lead 2 stored in network facilitates transaction, then target marketing clue associated with the transaction is
Sales lead 1 and sales lead 2.
With continued reference to shown in Fig. 1, in step s 130, based on the incidence relation between each target marketing clue, determine
The incentive message distributed to marketing personnel relevant to the transaction record.
In one embodiment of the invention, marketing personnel relevant to transaction record include the marketing personnel for facilitating transaction
The marketing personnel of sales lead can be used with providing.
In one embodiment of the invention, as shown in Fig. 2, based between each target marketing clue in step S130
Incidence relation determines the process of the incentive message distributed to marketing personnel relevant to the transaction record, includes the following steps:
Step S210 determines each target marketing according to the incidence relation between each target marketing clue
Dependence between clue.
In one embodiment of the invention, the incidence relation between sales lead embodies the dependence between sales lead
Relationship, such as marketing personnel A provide a sales lead 1, and marketing personnel B is provided further according to the sales lead 1
Sales lead 2, i.e., there are incidence relations between the sales lead 2 and sales lead 1, can determine pin according to this incidence relation
Selling clue 2, there are dependences with sales lead 1.
Step S220 is determined based on the relation of interdependence between each target marketing clue to the offer mesh
The incentive message of the marketing personnel for marking sales lead and the marketing personnel to conclude the transaction distribution.
In one embodiment of the invention, in step S220 based between each target marketing clue it is mutual according to
The relationship of relying determines the reward letter distributed to the marketing personnel for providing the marketing personnel of the target marketing clue and concluding the transaction
Breath, can specifically include: based on the relation of interdependence between each target marketing clue, determine from the marketing people to conclude the transaction
Member provides the sequence between the marketing personnel of the target marketing clue to first；According to the sequence, determine to each battalion
Sell the incentive message of personnel assignment.For example, marketing personnel A provides a sales lead 1, marketing personnel B is based on the sale line
Rope 1 provides further sales lead 2, and marketing personnel C is based on the sales lead 2 and provides further sales lead 3,
Marketing personnel D be based on sales lead 3 reached transaction, then it is determined that sequence be are as follows: marketing personnel D --- marketing personnel
C --- marketing personnel B --- marketing personnel A.
In one embodiment of the invention, since each marketing personnel for arranging in the order described above are to facilitating transaction
Significance level successively reduces, therefore when determining the incentive message distributed to each marketing personnel, can be according to above-mentioned determination
Sequentially, the incentive message distributed to each marketing personnel is determined based on the rule successively successively decreased.Such as according to above-mentioned suitable
Sequence, the reward relationship distributed to each marketing personnel are as follows: marketing personnel D > marketing personnel C > marketing personnel B > marketing personnel A.
In one embodiment of the invention, it can determine that the reward distributed to each marketing personnel is believed according to following formula
Breath:
Wherein, y indicates the incentive message of the distribution of n-th of marketing personnel into said sequence；X is indicated into the sequence
All marketing personnel distribution total incentive message.For example total incentive message is 1600 yuan, then (i.e. to the 1st marketing personnel
Facilitate the marketing personnel of transaction) distribution incentive message be 800 yuan, to the 2nd marketing personnel distribute incentive message be 400
Member, and so on.
In one embodiment of the invention, due to distributing total incentive message to each marketing personnel according to above-mentioned formula
Later, can also there be remaining incentive message, then remaining incentive message can be averagely allocated to these marketing personnel.On such as
Stating sequence is " marketing personnel D --- marketing personnel C --- marketing personnel B --- marketing personnel A ", if total incentive message is 1600
Member, then the incentive message distributed to marketing personnel D is 800 yuan, the incentive message distributed to marketing personnel C is 400 yuan, Xiang Ying
The incentive message of pin personnel B distribution is 200 yuan, and the incentive message distributed to marketing personnel A is 100 yuan, after being so assigned also
It is 100 yuan remaining, then marketing personnel A, marketing personnel B, marketing personnel C and marketing personnel can be averagely allocated to by this 100 yuan
D。
The technical solution of the above embodiment of the present invention makes it possible to guarantee by block chain network that sales lead can not usurp
Change, and can realize the traceable processing of sales lead based on the storage of block chain network, and then can effectively ensure pin
The safety for selling clue is shared, while can make full use of the sales lead that other marketing personnel provide also to conclude the transaction.Furthermore
Also reasonable accurate incentive mechanism can be constructed based on the sales lead stored in block chain network, improve sales lead and pin
The conversion ratio between transaction is sold, may advantageously facilitate effective popularization of the block chain technology in terms of co-marketing.
Below in conjunction with Fig. 3 to Fig. 4, the realization details of the embodiment of the present invention is described in detail:
As shown in figure 3, the sales lead management method based on block chain of second embodiment according to the present invention, including
Following steps:
Step S310, block chain node and the building of block chain network.
It in one embodiment of the invention, can be based on selected block chain node after selected block chain node
To construct block chain network.Such as can be using base of insurance company operating agency as minimum node, and protect based on one or more
The participation of dangerous group/company constructs block chain network.
Step S320 stores the incidence relation between sales lead and sales lead based on block chain network.
In one embodiment of the invention, each marketing personnel typing information (such as Transaction Information in block chain network
Deng) when the property of can choose issue some sales leads, when other marketing personnel browse to the sales lead and can be further
After propulsion, enhancement sales lead can be selectively issued in block chain network and indicates the sales lead of its dependence (i.e.
The enhancement sales lead obtained according to which sales lead), and so on.If for example marketing personnel S1 provide one or
Dry sales lead, is recorded after being confirmed as effective clue and broadcasts into block chain network, if marketing personnel S2 passes through battalion
The clue that pin personnel S1 is provided further has got the effective clue of enhancement, then the sales lead that marketing personnel S2 is provided
It can be recorded to form new block, all information also provided comprising marketing personnel S1 in the block, until marketing personnel's Sn root
According to marketing personnel S1, marketing personnel S2 ..., marketing personnel Sn-1 provide all sales leads complete transaction after, according to area
The common recognition mechanism of block chain network carries out trade confirmation, and then forms new block and broadcast into entire block chain network, in order to
The corresponding block information of block chain nodes records.
Step S330 determines associated sales lead according to the Transaction Information reached, and based on incentive mechanism determine to
The reward of marketing personnel's distribution.
In one embodiment of the invention, can pass through according to block chain dates back and the characteristics of can not distort
Trace the incidence relation between sales lead browsing record, the interior each sales lead stored of block chain network, and sale line
Relationship between rope and the transaction record of new typing block chain determines the target marketing clue for facilitating transaction, and then according to reversed
Incentive mechanism successively decrease to motivate more marketing personnel to share sales lead.For example, if completing the overall benefit of certain sale
Benefit is 1600 yuan, and since the marketing personnel of transaction are facilitated in final conclusion of the business, obtaining the 1/2 of trading interest is 800 yuan, reversed inverse
It pushes away and the marketing personnel of the last one sales lead is provided, obtaining the 1/4 of trading interest is 400 yuan, provided that initial original
The marketing personnel of beginning sales lead are n-th, then its trading interest obtainedForIt is surplus after being so assigned
Remaining trading interest is (i.e.) it can be averagely allocated to this n marketing personnel, this Revenue Sharing Mechanism ensure that marketing
Personnel facilitate the enthusiasm of transaction.
Step S340 adjusts incentive mechanism based on the transaction accounting facilitated.
In one embodiment of the invention, it can be estimated that the product sale that the sales lead that marketing personnel provide is facilitated is handed over
Easy accounting situation, and then incentive mechanism strategy (strategy of i.e. above-mentioned distribution) constantly is adjusted, to greatly improve sales lead
With the conversion ratios of product sales transactions and the output of entire selling group is improved, to effectively block chain technical application be promoted to seek
Sell effective popularization of Collaboration sale aspect.
The device of the invention embodiment is introduced below in conjunction with attached drawing.
The realization sales lead in block chain network that Fig. 4 diagrammatically illustrates embodiment according to the present invention is shared and sharp
Encourage the block diagram of the system of mechanism.
Referring to shown in Fig. 4, embodiment according to the present invention realizes that sales lead is shared and motivates in block chain network
The system of mechanism, comprising: block chain network constructs subsystem 410, information sharing and retrospect subsystem 420, incentive mechanism subsystem
System 430 and System Performance Analysis subsystem 450.
Wherein, block chain network building subsystem 410 is responsible for building, update and maintenance mechanism and the area of block chain node
Building, update and the maintenance of block chain network.Such as can be using base of insurance company operating agency as minimum node, and it is based on one
Or the participations of multiple insurance pool/companies constructs block chain network.
Information sharing and retrospect subsystem 420 are used to store between sales lead and sales lead by block chain network
Incidence relation.
In one embodiment of the invention, each marketing personnel typing information (such as Transaction Information in block chain network
Deng) when the property of can choose issue some sales leads, when other marketing personnel browse to the sales lead and can be further
After propulsion, enhancement sales lead can be selectively issued in block chain network and indicates the sales lead of its dependence (i.e.
The enhancement sales lead obtained according to which sales lead), and so on.If for example marketing personnel S1 provide one or
Dry sales lead, is recorded after being confirmed as effective clue and broadcasts into block chain network, if marketing personnel S2 passes through battalion
The clue that pin personnel S1 is provided further has got the effective clue of enhancement, then the sales lead that marketing personnel S2 is provided
It can be recorded to form new block, all information also provided comprising marketing personnel S1 in the block, until marketing personnel's Sn root
According to marketing personnel S1, marketing personnel S2 ..., marketing personnel Sn-1 provide all sales leads complete transaction after, according to area
The common recognition mechanism of block chain network carries out trade confirmation, and then forms new block and broadcast into entire block chain network, in order to
The corresponding block information of block chain nodes records.
Incentive mechanism subsystem 430 is used to determine associated sales lead according to the Transaction Information reached, and is based on swashing
It encourages mechanism and determines the reward distributed to marketing personnel.
In one embodiment of the invention, can pass through according to block chain dates back and the characteristics of can not distort
Trace the incidence relation between sales lead browsing record, the interior each sales lead stored of block chain network, and sale line
Relationship between rope and the transaction record of new typing block chain determines the target marketing clue for facilitating transaction, and then according to reversed
Incentive mechanism successively decrease to motivate more marketing personnel to share sales lead.For example, if completing the overall benefit of certain sale
Benefit is 1600 yuan, and since the marketing personnel of transaction are facilitated in final conclusion of the business, obtaining the 1/2 of trading interest is 800 yuan, reversed inverse
It pushes away and the marketing personnel of the last one sales lead is provided, obtaining the 1/4 of trading interest is 400 yuan, provided that initial original
The marketing personnel of beginning sales lead are n-th, then its trading interest obtainedForIt is surplus after being so assigned
Remaining trading interest is (i.e.) it can be averagely allocated to this n marketing personnel, this Revenue Sharing Mechanism ensure that marketing
Personnel facilitate the enthusiasm of transaction.
System Performance Analysis subsystem 450 is used to adjust incentive mechanism according to the transaction accounting facilitated.
In one embodiment of the invention, it can be estimated that the product sale that the sales lead that marketing personnel provide is facilitated is handed over
Easy accounting situation, and then incentive mechanism strategy (strategy of i.e. above-mentioned distribution) constantly is adjusted, to greatly improve sales lead
With the conversion ratios of product sales transactions and the output of entire selling group is improved, to effectively block chain technical application be promoted to seek
Sell effective popularization of Collaboration sale aspect.
Fig. 5 diagrammatically illustrates the sales lead managing device according to an embodiment of the invention based on block chain
Block diagram.
Referring to Figure 5, the sales lead managing device 500 according to an embodiment of the invention based on block chain,
It include: storage unit 502, searching unit 504 and processing unit 506.
Wherein, storage unit 502 is used to store each sales lead that marketing personnel provide by block chain network, and
Incidence relation between each sales lead；Searching unit 504 is used for the typing in detecting the block chain network
After transaction record, target pin associated with the transaction record is searched according to the sales lead stored in the block chain network
Sell clue；Processing unit 506 is used for based on the incidence relation between each target marketing clue, determine to the transaction
Record the incentive message of relevant marketing personnel's distribution.
In one embodiment of the invention, storage unit 502 is configured that in the sale line for receiving marketing personnel's offer
Suo Hou verifies the validity for the sales lead that the marketing personnel provide；If the sale provided the marketing personnel
The validity check of clue passes through, then broadcasts the sales lead that the marketing personnel provide into the block chain network, with
The block chain node in the block chain network is set to store the sales lead.
In one embodiment of the invention, if storage unit 502 is configured that receiving the marketing personnel is provided
The first sales lead be labeled as the relevant cue of the second sales lead, then second pin is broadcasted in the block chain network
The information of clue is sold, so that the block chain node in the block chain network stores first sales lead and second pin
Sell the incidence relation between clue.
In one embodiment of the invention, if storage unit 502 is configured that the sale line for receiving marketing personnel's offer
Rope then records according to browsing of the marketing personnel to the sales lead stored in the block chain network, determines the marketing
Incidence relation between the sales lead that personnel provide and the sales lead stored in the block chain network.
In one embodiment of the invention, processing unit 506 includes: the first determination unit, for according to each described
Incidence relation between target marketing clue determines the dependence between each target marketing clue；Second determines list
Member, for based on the relation of interdependence between each target marketing clue, determining to the offer target marketing clue
Marketing personnel and conclude the transaction marketing personnel distribution incentive message.
In one embodiment of the invention, second determination unit is configured that based on each target marketing line
Relation of interdependence between rope determines from the marketing personnel to conclude the transaction to first and provides the battalion of the target marketing clue
Sequence between pin personnel；According to the sequence, the incentive message distributed to each marketing personnel is determined.
In one embodiment of the invention, second determination unit is configured that according to the sequence, based on successively passing
The rule subtracted determines the incentive message distributed to each marketing personnel.
In one embodiment of the invention, second determination unit is configured to be determined according to following formula to described each
The incentive message of a marketing personnel's distribution:
Wherein, y indicates the incentive message of the distribution of n-th of marketing personnel into the sequence；X is indicated into the sequence
All marketing personnel distribution total incentive message.
In one embodiment of the invention, the processing unit 506 further include: allocation unit is used for total prize
It encourages in information x and is averagely allocated to each marketing personnel to the remaining incentive message after each marketing personnel's distribution.
Due to example embodiments of the present invention the sales lead managing device based on block chain each functional module with
The step of example embodiment of the above-mentioned sales lead management method based on block chain, is corresponding, therefore apparatus of the present invention are implemented
Undisclosed details in example please refers to the embodiment of the above-mentioned sales lead management method based on block chain of the present invention.
Below with reference to Fig. 6, it illustrates the computer systems 600 for the electronic equipment for being suitable for being used to realize the embodiment of the present invention
Structural schematic diagram.The computer system 600 of electronic equipment shown in Fig. 6 is only an example, should not be to the embodiment of the present invention
Function and use scope bring any restrictions.
As shown in fig. 6, computer system 600 includes central processing unit (CPU) 601, it can be read-only according to being stored in
Program in memory (ROM) 602 or be loaded into the program in random access storage device (RAM) 603 from storage section 608 and
Execute various movements appropriate and processing.In RAM 603, it is also stored with various programs and data needed for system operatio.CPU
601, ROM 602 and RAM 603 is connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to bus
604。
I/O interface 605 is connected to lower component: the importation 606 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 607 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage section 608 including hard disk etc.；
And the communications portion 609 of the network interface card including LAN card, modem etc..Communications portion 609 via such as because
The network of spy's net executes communication process.Driver 610 is also connected to I/O interface 605 as needed.Detachable media 611, such as
Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 610, in order to read from thereon
Computer program be mounted into storage section 608 as needed.
Particularly, according to an embodiment of the invention, may be implemented as computer above with reference to the process of flow chart description
Software program.For example, the embodiment of the present invention includes a kind of computer program product comprising be carried on computer-readable medium
On computer program, which includes the program code for method shown in execution flow chart.In such reality
It applies in example, which can be downloaded and installed from network by communications portion 609, and/or from detachable media
611 are mounted.When the computer program is executed by central processing unit (CPU) 601, executes and limited in the system of the application
Above-mentioned function.
It should be noted that computer-readable medium shown in the present invention can be computer-readable signal media or meter
Calculation machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium for example can be --- but not
Be limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.Meter
The more specific example of calculation machine readable storage medium storing program for executing can include but is not limited to: have the electrical connection, just of one or more conducting wires
Taking formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In the present invention, computer readable storage medium can be it is any include or storage journey
The tangible medium of sequence, the program can be commanded execution system, device or device use or in connection.And at this
In invention, computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal,
Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including but unlimited
In electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be that computer can
Any computer-readable medium other than storage medium is read, which can send, propagates or transmit and be used for
By the use of instruction execution system, device or device or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to: wireless, electric wire, optical cable, RF etc. are above-mentioned
Any appropriate combination.
Flow chart and block diagram in attached drawing are illustrated according to the system of various embodiments of the invention, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of above-mentioned module, program segment or code include one or more
Executable instruction for implementing the specified logical function.It should also be noted that in some implementations as replacements, institute in box
The function of mark can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are practical
On can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it wants
It is noted that the combination of each box in block diagram or flow chart and the box in block diagram or flow chart, can use and execute rule
The dedicated hardware based systems of fixed functions or operations is realized, or can use the group of specialized hardware and computer instruction
It closes to realize.
Being described in unit involved in the embodiment of the present invention can be realized by way of software, can also be by hard
The mode of part realizes that described unit also can be set in the processor.Wherein, the title of these units is in certain situation
Under do not constitute restriction to the unit itself.
As on the other hand, present invention also provides a kind of computer-readable medium, which be can be
Included in electronic equipment described in above-described embodiment；It is also possible to individualism, and without in the supplying electronic equipment.
Above-mentioned computer-readable medium carries one or more program, when the electronics is set by one for said one or multiple programs
When standby execution, so that the electronic equipment realizes such as the above-mentioned sales lead management method as described in the examples based on block chain.
For example, the electronic equipment may be implemented as shown in Figure 1: step S110 is stored by block chain network
The incidence relation between each sales lead and each sales lead that marketing personnel provide；Step S120, if detection
The typing transaction record into the block chain network, then search according to the sales lead stored in the block chain network and institute
State the associated target marketing clue of transaction record；Step S130 is closed based on the association between each target marketing clue
System determines the incentive message distributed to marketing personnel relevant to the transaction record.
For another example, each step as shown in Figures 2 and 3 may be implemented in the electronic equipment.
It should be noted that although being referred to several modules or list for acting the equipment executed in the above detailed description
Member, but this division is not enforceable.In fact, embodiment according to the present invention, it is above-described two or more
Module or the feature and function of unit can embody in a module or unit.Conversely, an above-described mould
The feature and function of block or unit can be to be embodied by multiple modules or unit with further division.
Through the above description of the embodiments, those skilled in the art is it can be readily appreciated that example described herein is implemented
Mode can also be realized by software realization in such a way that software is in conjunction with necessary hardware.Therefore, according to the present invention
The technical solution of embodiment can be embodied in the form of software products, which can store non-volatile at one
Property storage medium (can be CD-ROM, USB flash disk, mobile hard disk etc.) in or network on, including some instructions are so that a calculating
Equipment (can be personal computer, server, touch control terminal or network equipment etc.) executes embodiment according to the present invention
Method.
Those skilled in the art after considering the specification and implementing the invention disclosed here, will readily occur to of the invention its
Its embodiment.This application is intended to cover any variations, uses, or adaptations of the invention, these modifications, purposes or
Person's adaptive change follows general principle of the invention and including the undocumented common knowledge in the art of the present invention
Or conventional techniques.The description and examples are only to be considered as illustrative, and true scope and spirit of the invention are by following
Claim is pointed out.
It should be understood that the present invention is not limited to the precise structure already described above and shown in the accompanying drawings, and
And various modifications and changes may be made without departing from the scope thereof.The scope of the present invention is limited only by the attached claims.
Claims (12)
1. a kind of sales lead management method based on block chain characterized by comprising
The pass between each sales lead and each sales lead that marketing personnel provide is stored by block chain network
Connection relationship；
If typing transaction record is detected in the block chain network, according to the sale line stored in the block chain network
Rope searches target marketing clue associated with the transaction record；
Based on the incidence relation between each target marketing clue, determine to marketing personnel relevant to the transaction record
The incentive message of distribution.
2. the sales lead management method according to claim 1 based on block chain, which is characterized in that pass through block link network
Network stores the incidence relation between each sales lead and each sales lead that marketing personnel provide, comprising:
After the sales lead that marketing personnel's offer is provided, the validity for the sales lead that the marketing personnel provide is carried out
Verification；
If passing through to the validity check for the sales lead that the marketing personnel provide, the sale that the marketing personnel are provided
Clue is broadcasted into the block chain network, so that the block chain node in the block chain network stores the sales lead.
3. the sales lead management method according to claim 2 based on block chain, which is characterized in that further include:
If receiving the relevant cue that the first sales lead that the marketing personnel are provided is labeled as the second sales lead,
The information of second sales lead is broadcasted in the block chain network, so that the block chain node in the block chain network
Store the incidence relation between first sales lead and second sales lead.
4. the sales lead management method according to claim 2 based on block chain, which is characterized in that further include:
If receiving the sales lead of marketing personnel's offer, according to the marketing personnel to storing in the block chain network
The browsing of sales lead records, and determines the sale stored in the sales lead and the block chain network of marketing personnel's offer
Incidence relation between clue.
5. the sales lead management method according to claim 1 based on block chain, which is characterized in that based on each described
Incidence relation between target marketing clue determines the incentive message distributed to marketing personnel relevant to the transaction record,
Include:
According to the incidence relation between each target marketing clue, the dependence between each target marketing clue is determined
Relationship；
Based on the relation of interdependence between each target marketing clue, the battalion to the offer target marketing clue is determined
The incentive message of pin personnel and the marketing personnel to conclude the transaction distribution.
6. the sales lead management method according to claim 5 based on block chain, which is characterized in that based on each described
Relation of interdependence between target marketing clue determines to the marketing personnel for providing the target marketing clue and concludes the transaction
Marketing personnel distribution incentive message, comprising:
Based on the relation of interdependence between each target marketing clue, determine from the marketing personnel to conclude the transaction to first
Sequence between a marketing personnel that the target marketing clue is provided；
According to the sequence, the incentive message distributed to each marketing personnel is determined.
7. the sales lead management method according to claim 6 based on block chain, which is characterized in that according to described suitable
Sequence determines the incentive message distributed to each marketing personnel, comprising:
According to the sequence, the incentive message distributed to each marketing personnel is determined based on the rule successively successively decreased.
8. the sales lead management method according to claim 7 based on block chain, which is characterized in that according to following formula
Determine the incentive message distributed to each marketing personnel:
Wherein, y indicates the incentive message of the distribution of n-th of marketing personnel into the sequence；X indicates the institute into the sequence
The total incentive message for thering are marketing personnel to distribute.
9. the sales lead management method according to claim 8 based on block chain, which is characterized in that further include: by institute
It states in total incentive message x and is averagely allocated to each marketing to the remaining incentive message after each marketing personnel's distribution
Personnel.
10. a kind of sales lead managing device based on block chain characterized by comprising
Storage unit, for storing each sales lead and each pin that marketing personnel provide by block chain network
Sell the incidence relation between clue；
Searching unit, after the typing transaction record in detecting the block chain network, according to the block chain network
The sales lead of middle storage searches target marketing clue associated with the transaction record；
Processing unit, for based on the incidence relation between each target marketing clue, determine to the transaction record
The incentive message of relevant marketing personnel's distribution.
11. a kind of computer-readable medium, is stored thereon with computer program, which is characterized in that described program is held by processor
It realizes when row as claimed in any one of claims 1-9 wherein based on the sales lead management method of block chain.
12. a kind of electronic equipment characterized by comprising
One or more processors；
Storage device, for storing one or more programs, when one or more of programs are by one or more of processing
When device executes, so that one or more of processors are realized as claimed in any one of claims 1-9 wherein based on block chain
Sales lead management method.
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| CN201810961027.5A CN109242551A (en) | 2018-08-22 | 2018-08-22 | Sales lead management method, device, medium and electronic equipment based on block chain |
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| CN201810961027.5A CN109242551A (en) | 2018-08-22 | 2018-08-22 | Sales lead management method, device, medium and electronic equipment based on block chain |
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