CN111612502A - Resource allocation method and device based on activity task and electronic equipment - Google Patents
Resource allocation method and device based on activity task and electronic equipment Download PDFInfo
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Abstract
The invention provides a resource allocation method based on an activity task, which comprises the following steps: pushing an activity page to a user terminal, and receiving confirmation information of user participation in an activity through the activity page; when receiving the participation information of the user to the activity, generating an invitation code and associating the invitation code with the user; generating an invitation URL according to the invitation code, wherein the invitation URL comprises the invitation code and a new user guide page address, and pushing a sharing page to the user terminal; monitoring an invitation code and page submission information returned by a new user guide page, and associating the page submission information with a user according to the invitation code; and judging the completion condition of the user to the activity task according to the page submission information associated with the user and a preset activity rule, and distributing corresponding resources of the user according to the completion condition. The method of the invention can more effectively distribute the resources, improve the efficiency of resource distribution and reduce the cost of resource distribution.
Description
Technical Field
The invention relates to the field of computer information processing, in particular to a resource allocation method and device based on an activity task and electronic equipment.
Background
With the continuous development of the internet technology of the mobile terminal, the mobile electronic commerce becomes a new direction of the electronic commerce development, and a merchant sends an electronic coupon (also called an electronic discount coupon) to a consumer by using the internet, so that goods or services can be purchased at a price much lower than usual, and the marketing effect exceeds the traditional advertising mode.
However, in the prior art, there are at least the following problems: (1) in the existing marketing method, the conversion rate of the coupons is low, so that resource waste is caused, and after the coupons are issued by merchants, the situation that users take the coupons without consuming the coupons easily occurs due to the limited number of the coupons issued by the merchants, so that the merchants are difficult to master the inventory quantity of commodities. (2) There is no guarantee that the coupon will be available to all potential consumers and the benefit will not be given to the most appropriate person. (3) The existing resource allocation method has low adaptability, small application range and higher allocation cost.
In addition, in the related art, a resource allocation method and apparatus, and a virtual resource allocation and acquisition method are disclosed, wherein the method includes: receiving a resource getting request sent by a user, wherein the getting request comprises current position information of the user and identification information of the resource; acquiring position information of a corresponding merchant according to the identification information; and if the current position information of the user is within a first preset range of the position information of the merchant, receiving a pickup request of the user, and providing resources for the user according to the pickup request. Although the method avoids the situation that coupons and the like are picked up but not used, the user who really needs can enjoy the benefits, but the method does not combine with the effective allocation of resources.
In summary, there is still much room for improvement in resource allocation methods, and therefore, there is a need for a more efficient and reasonable resource management method.
Disclosure of Invention
In order to solve the above problem, the present invention provides a resource allocation method based on an active task, where the resource allocation method includes: pushing an activity page to a user terminal, and receiving confirmation information of user participation in an activity through the activity page; when receiving the participation information of the user to the activity, generating an invitation code and associating the invitation code with the user; generating an invitation URL (uniform resource locator) according to the invitation code, wherein the invitation URL comprises the invitation code and a new user guide page address, and pushing a sharing page to the user terminal, wherein the sharing page is used for guiding the user to send the invitation URL to other users; monitoring an invitation code and page submission information returned by a new user guide page, and associating the page submission information with the user according to the invitation code; and judging the completion condition of the user to the activity task according to the page submission information associated with the user and a preset activity rule, and allocating the corresponding resources of the user according to the completion condition.
Preferably, the determining, according to the page submission information associated with the user and a predetermined activity rule, the completion of the activity task by the user includes: determining that the user completed the activity task when the page submission information indicates that a predetermined number of new users completed a particular node of a financial product.
Preferably, the user is judged to complete the activity task when the page submission information indicates that a predetermined number of new users have completed a specific node of a financial product within a predetermined time.
Preferably, the allocating the resource corresponding to the user according to the completion condition includes: and extracting part of users from all users completing the activity task to allocate specific resources.
Preferably, the allocating the resource corresponding to the user according to the completion condition includes: and according to a resource allocation rule, allocating resources to the users which are not extracted, and allocating resources different from the specific resources to the users.
Preferably, the allocating the resource corresponding to the user according to the completion further includes: pushing a text submission page to the extracted user, and monitoring the text content submitted by the user through the text submission page; and judging whether the text content meets a preset rule or not, and distributing the specific resource to the user when the text content meets the preset rule.
Preferably, the specific node includes node information of registration, completion, credit, borrowing, withdrawal and repayment of the financial product.
Preferably, the resource allocation method further includes: presetting a resource allocation rule, distinguishing and identifying the users of the resources to be allocated based on the participation information of the users and the completion condition of the activity service, and forming a one-to-one corresponding relation between each user after distinguishing and identifying and the resources to be allocated.
In addition, the present invention also provides a resource allocation apparatus based on active tasks, the resource allocation apparatus comprising: the pushing module is used for pushing an activity page to the user terminal and receiving confirmation information of the user participating in the activity through the activity page; the generating module generates an invitation code and associates the invitation code with the user when receiving the participation information of the user to the activity; the processing module generates an invitation URL according to the invitation code, the invitation URL comprises the invitation code and a new user guide page address, and pushes a sharing page to the user terminal, wherein the sharing page is used for guiding the user to send the invitation URL to other users; the monitoring module is used for monitoring an invitation code and page submission information returned by a new user guide page and associating the page submission information with the user according to the invitation code; and the distribution module is used for judging the completion condition of the user to the activity task according to the page submission information associated with the user and a preset activity rule and distributing the corresponding resources of the user according to the completion condition.
Preferably, the resource allocation apparatus further comprises a judging module for judging that the user completes the activity task when the page submission information indicates that a predetermined number of new users complete a specific node of a financial product.
Preferably, the judging module is configured to judge that the user completes the activity task when the page submission information indicates that a predetermined number of new users complete a specific node of a financial product within a predetermined time.
Preferably, the resource allocation apparatus further comprises an extraction module, and the extraction module is configured to extract a part of users from all users who complete the activity task to allocate specific resources.
Preferably, the resource allocation apparatus further includes: and according to a resource allocation rule, allocating resources to the users which are not extracted, and allocating resources different from the specific resources to the users.
Preferably, the resource allocation apparatus further includes: pushing a text submission page to the extracted user, and monitoring the text content submitted by the user through the text submission page; and judging whether the text content meets a preset rule or not, and distributing the specific resource to the user when the text content meets the preset rule.
Preferably, the specific node includes node information of registration, completion, credit, borrowing, withdrawal and repayment of the financial product.
Preferably, the resource allocation apparatus further includes: presetting a resource allocation rule, distinguishing and identifying the users of the resources to be allocated based on the participation information of the users and the completion condition of the activity service, and forming a one-to-one corresponding relation between each user after distinguishing and identifying and the resources to be allocated.
In addition, the present invention also provides an electronic device, wherein the electronic device includes: a processor; and a memory storing computer-executable instructions that, when executed, cause the processor to perform the resource allocation method of the present invention.
Furthermore, the present invention also provides a computer-readable storage medium, wherein the computer-readable storage medium stores one or more programs which, when executed by a processor, implement the resource allocation method of the present invention.
Advantageous effects
Compared with the prior art, the resource allocation method based on the activity task has high adaptability and wide application. In addition, the resource allocation method can allocate resources more effectively and more safely, improve the efficiency of resource allocation and reduce the cost of resource allocation; the flexibility of the marketing mode is improved, and the marketing cost is reduced.
Drawings
In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects obtained more clear, the following will describe in detail the embodiments of the present invention with reference to the accompanying drawings. It should be noted, however, that the drawings described below are only illustrations of exemplary embodiments of the invention, from which other embodiments can be derived by those skilled in the art without inventive faculty.
Fig. 1 is a schematic structural block diagram of an application scenario of the resource allocation method based on active tasks of the present invention.
FIG. 2 is a flowchart of an example of an active task based resource allocation method of the present invention.
FIG. 3 is a diagram of an example of information stored by a server in an application scenario of the resource allocation method based on active tasks of the present invention.
FIG. 4 is a flow chart of another example of an active task based resource allocation method of the present invention.
Fig. 5 is a schematic block diagram of an example of the active task-based resource allocation apparatus according to embodiment 2 of the present invention.
Fig. 6 is a schematic block diagram of another example of the active task-based resource allocation apparatus according to embodiment 2 of the present invention.
Fig. 7 is a schematic block diagram of a further example of the active task-based resource allocation apparatus according to embodiment 2 of the present invention.
Fig. 8 is a block diagram of an exemplary embodiment of an electronic device according to the present invention.
Fig. 9 is a block diagram of an exemplary embodiment of a computer-readable medium according to the present invention.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings. The exemplary embodiments, however, may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. The same reference numerals denote the same or similar elements, components, or parts in the drawings, and thus their repetitive description will be omitted.
Features, structures, characteristics or other details described in a particular embodiment do not preclude the fact that the features, structures, characteristics or other details may be combined in a suitable manner in one or more other embodiments in accordance with the technical idea of the invention.
In describing particular embodiments, the present invention has been described with reference to features, structures, characteristics or other details that are within the purview of one skilled in the art to provide a thorough understanding of the embodiments. One skilled in the relevant art will recognize, however, that the invention may be practiced without one or more of the specific features, structures, characteristics, or other details.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
It will be understood that, although the terms first, second, third, etc. may be used herein to describe various elements, components, or sections, these terms should not be construed as limiting. These phrases are used to distinguish one from another. For example, a first device may also be referred to as a second device without departing from the spirit of the present invention.
The term "and/or" and/or "includes any and all combinations of one or more of the associated listed items.
In view of the above problems, the present invention provides a resource allocation method based on an active task.
In order that the objects, technical solutions and advantages of the present invention will become more apparent, the present invention will be further described in detail with reference to the accompanying drawings in conjunction with the following specific embodiments.
The invention provides a resource allocation method based on an activity task, and a related device, an electronic device and a recording medium. The resource to be allocated in the present invention is mainly a financial resource such as a coupon, and the type of the coupon includes a discount type, a cash type, a free type, and a payment type, etc. Specifically, the specific resource is, for example, a cash award, a free award, or the like. Compared with offline activities (pretty activities such as issuing coupons in stores), online activity tasks usually involve a large number of people and can be more complex in rules. This requires a powerful information processing capability of the service platform, a fast arrangement and development of the activity tasks, and an automatic calculation for efficient resource allocation during the activity. The resource allocation of the invention is essentially to technically improve the processing method of the server and the client so as to automatically calculate the data according to the preset calculation rule, thereby improving the allocation efficiency of the resources and promoting the development of the electronic financial business.
Example 1
Hereinafter, an active task-based resource allocation method of the present invention will be described with reference to fig. 1 to 4, the resource allocation method including:
step S101, pushing an activity page to a user terminal, and receiving confirmation information of user participation activity through the activity page.
Step S102, when receiving the participation information of the user to the activity, generating an invitation code and associating the invitation code with the user.
Step S103, generating an invitation URL according to the invitation code, wherein the invitation URL comprises the invitation code and a new user guide page address, and pushing a sharing page to the user terminal, wherein the sharing page is used for guiding the user to send the invitation URL to other users.
Step S104, monitoring the invitation code and the page submission information returned by the new user guiding page, and associating the page submission information with the user according to the invitation code.
Step S105, judging the completion condition of the activity task by the user according to the page submission information associated with the user and a preset activity rule, and allocating the corresponding resources of the user according to the completion condition.
Next, the activity task-based resource allocation method of the present invention will be described in detail with specific application examples.
Fig. 1 is a schematic structural block diagram of an application scenario of the resource allocation method based on active tasks of the present invention.
As shown in fig. 1, the resource allocation method of the present invention includes an interaction between a server and a user terminal based on an activity task. As can be seen from fig. 1, the server sends an activity page to the user terminal (i.e., user a), user a returns a participation status to the server, and user a sends an invitation link to the new user, and performs resource allocation according to the related information (e.g., whether registration is successful) returned to the server by the new user, in other words, according to the completion condition of completing the activity service by user a, so as to implement more efficient resource allocation.
FIG. 2 is a flowchart of an example of an active task based resource allocation method of the present invention.
As shown in fig. 2, in step S101, an activity page is pushed to the user terminal, and confirmation information of user participation in an activity is received through the activity page.
Specifically, an activity task is firstly set, for example, an activity task for inviting a new user to register a loan product is set, wherein the activity name is koi privileged activity, and activity rule setting is performed for the koi privileged activity so as to perform resource allocation.
Further, the server sends an activity page to the user terminal (e.g., user a) based on the activity task, and user a returns a participation status for the activity task to the server.
Next, in step S102, when the participation information of the user for the activity is received, an invitation code is generated and associated with the user.
It should be noted that the above description is only given by way of example, and the present invention is not limited thereto. In other examples, the user may also obtain the invitation code from the server.
Next, in step S103, an invitation URL is generated according to the invitation code, where the invitation URL includes the invitation code and the address of the new user guidance page, and pushes the sharing page to the user terminal.
Specifically, the sharing page is used to guide the user to send the invitation URL to other users, in this example, the user a sends the invitation URL to the user B, where the user a is a registered user or a trusted user of the loan product 1, and the user B is an unregistered user of the loan product 1.
In this example, on the share page, user A sends user B the above-mentioned invitation URL, e.g., http:// www.xyzabc.com/action 1/regesist. php? VID 02ox23487eu, where, "? "preceded by the new user guidance page address and VID-followed by the string" 02ox23487eu "as the invitation code.
For each sharing or sending of the invitation link by each user, an invitation code is generated, and the invitation code is transmitted to a new user or an invited user along with the invitation link, and at the same time, the server records each invitation code and associated information thereof, specifically referring to fig. 3.
As can be seen from fig. 3, the invitation code associates the information of the user sending the invitation link and the invited user, so that the information data query can be performed in the user database of the server through the invitation code to facilitate data use and subsequent data analysis.
Next, in step S104, the invitation code and the page submission information returned by the new user guidance page are monitored, and the page submission information is associated with the user according to the invitation code.
Specifically, the guidance page is, for example, a registration page. Monitoring page operation of a user B, specifically, after receiving an invitation URL sent by a user A, monitoring whether the user B enters a guide page and the operation on the guide page, and returning an invitation code and submission information to a server by the user B, wherein the submission information comprises information such as whether to register or not, whether to give credit or not and the like.
Further, the submission information of the guidance page is associated with the new user according to the invitation code.
Next, in step S105, the completion of the activity task by the user is determined according to the page submission information associated with the user and the predetermined activity rule, and the resource corresponding to the user is allocated according to the completion.
Preferably, the user is judged to complete the activity task when the page submission information indicates that a predetermined number of new users have completed a specific node of a financial product.
Specifically, financial products such as loan-type products, financial products, and the like.
Further, the specific node comprises node information of registration, completion, credit granting, borrowing, quota offering and repayment of the financial product.
In this example, when the page submission information indicates that a new user has completed registering a loan product, for example, it is determined that the user has completed the activity task, i.e., is eligible for resource allocation.
It should be noted that different activity rules are set for different activity tasks. In this example, the set activity rule is to allocate different resources according to the situation that the user completes the activity task. However, the present invention is not limited to this, and in other activity tasks, various states in the activity may be recorded to set different allocation rules for resource allocation.
Further, in the present example, the predetermined number is one user, but is not limited thereto, and may be two, three, four, or more. The above description is given by way of example only and is not to be construed as limiting the invention, as the adaptation is based on the setting of the actual activity.
In another example, the user is determined to complete the activity task when the page submission information indicates that a predetermined number of new users completed a particular node of a financial product within a predetermined time.
In this example, in addition to the defined conditions of the number of new users, the specific node, and the like, a predetermined time is added to the activity rule, that is, the activity task needs to be completed within the predetermined time before the activity task is determined to be completed. Otherwise, the active task is judged not to be completed.
Further, all users who complete the active task have the first qualification flag for performing resource allocation, in other words, are qualified for performing resource allocation.
However, in order to more effectively perform resource allocation, a step S401 (see fig. 4) of setting a resource allocation rule is further included to allocate corresponding resources to different users.
Specifically, based on the participation information of the users and the completion condition of the activity service, the users of the resources to be allocated are distinguished and identified, and the users after distinguishing and identifying form a one-to-one correspondence relationship with the resources to be allocated.
For example, all users who have registered the loan product 1 are qualified to participate in the activity task, and specifically, the calculation time start point and end point are set to listen to the users who have completed the activity task, and the number of users having the first qualification identification, in this example, 60 people, is calculated.
In this example, some users are extracted from all 60 users who complete the active task to allocate specific resources.
For the extraction rule, the extraction time, the extraction method, the number of extracted users, and the like may be set, and in this example, specific resources are allocated to two users whose four-most end numbers of the user accounts are 2 × 84 and 89 × 0 within two hours before the extraction activity is ended. After the extraction is completed, the two users are identified and identified as having a second identified qualification, in other words, both users assigned a particular resource include a first qualification identification and a second qualification identification.
In particular, according to the above-mentioned extraction rules, for example two users are extracted from the 60 users, and the two users can be allocated with a specific resource, which is directly fed back to the users, for example in the form of a cash award.
Further, a text submission page is pushed to the extracted user, and the text content submitted by the user through the text submission page is monitored.
Further, whether the text content meets a preset rule or not is judged, and when the text content meets the preset rule, the specific resource is distributed to the user.
And allocating resources to the users which are not extracted according to a resource allocation rule, and allocating resources different from the specific resources to the users.
In this example, for the remaining 58 users, the user feature data recorded in the user database of the server can be queried based on the invitation code, user classification can be performed according to the user feature data of each user, and further differentiation and identification can be performed.
Specifically, the user characteristic data includes user basic information including age, sex, income, loan records, credit granting information, motivation information, etc., member attribute information including general members, senior members, etc., member history information including usage rate, number of usage times, usage time, etc., of issued coupons, etc., and the like.
Further, the users after distinguishing the identification form a one-to-one correspondence with the resources to be allocated.
Therefore, users judged to have the qualification of allocating resources can be distinguished, corresponding resources are allocated correspondingly, and more effective resource allocation is realized while the new user registration is guided by pushing the sharing link. Therefore, the flexibility of the marketing mode is improved, the marketing cost is reduced, and the efficiency of resource allocation is improved.
It should be noted that, in this example, the resource to be allocated mainly refers to a digital financial resource, such as a coupon, and the types of the coupon include a discount type, a cash type, a free type, and a payment type. Specifically, the specific resource is, for example, a cash award, a free award, or the like. Therefore, the resource allocation of the invention is essentially to automatically calculate the data according to the predetermined calculation rule so as to improve the allocation efficiency of the resources.
Preferably, the operation of the user on each page within the time period from the acceptance of the service task to the completion of the resource allocation is monitored in the whole process, the user behavior information is recorded, and when a cheating behavior, an unreasonable operation behavior or an abnormal operation behavior is monitored, the early warning is performed, and the qualification limit identification is performed to limit the user from participating in the next activity task. This enables more secure resource allocation.
The above-described procedure of the resource allocation method is only for explanation of the present invention, and the order and number of steps are not particularly limited. In addition, the steps in the method can be split into two or three steps, or some steps can be combined into one step, and the steps are adjusted according to practical examples.
Compared with the prior art, the resource allocation method based on the activity task has high adaptability and wide application. In addition, the resource allocation method can allocate resources more effectively and more safely, improve the efficiency of resource allocation and reduce the cost of resource allocation; the flexibility of the marketing mode is improved, and the marketing cost is reduced.
Those skilled in the art will appreciate that all or part of the steps to implement the above-described embodiments are implemented as programs (computer programs) executed by a computer data processing apparatus. When the computer program is executed, the method provided by the invention can be realized. Furthermore, the computer program may be stored in a computer readable storage medium, which may be a readable storage medium such as a magnetic disk, an optical disk, a ROM, a RAM, or a storage array composed of a plurality of storage media, such as a magnetic disk or a magnetic tape storage array. The storage medium is not limited to centralized storage, but may be distributed storage, such as cloud storage based on cloud computing.
Embodiments of the resource allocation arrangement of the present invention are described below, which arrangement may be used to perform method embodiments of the present invention. The details described in the device embodiments of the invention should be regarded as complementary to the above-described method embodiments; reference is made to the above-described method embodiments for details not disclosed in the apparatus embodiments of the invention.
Example 2
Referring to fig. 5, 6 and 7, the present invention also provides an activity task-based resource allocation apparatus 500, where the resource allocation apparatus 500 includes: a pushing module 501, configured to push an activity page to a user terminal, and receive confirmation information of a user participating in an activity through the activity page; a generating module 502, which generates an invitation code and associates the invitation code with the user when receiving the participation information of the user in the activity; the processing module 503 generates an invitation URL according to the invitation code, where the invitation URL includes the invitation code and a new user guidance page address, and pushes a sharing page to the user terminal, where the sharing page is used to guide the user to send the invitation URL to another user; a monitoring module 504, configured to monitor an invitation code and page submission information returned by a new user guidance page, and associate the page submission information with the user according to the invitation code; the allocating module 505 determines the completion of the activity task by the user according to the page submission information associated with the user and a predetermined activity rule, and allocates the resource corresponding to the user according to the completion.
As shown in fig. 6, the resource allocation apparatus 500 further includes a determination module 601, where the determination module 601 is configured to determine that the user completes the activity task when the page submission information indicates that a predetermined number of new users complete a specific node of a financial product.
Preferably, the judging module 601 is configured to judge that the user completes the activity task when the page submission information indicates that a predetermined number of new users complete a specific node of a financial product within a predetermined time.
As shown in fig. 7, the resource allocation apparatus 500 further includes an extraction module 701, where the extraction module 701 is configured to extract a part of users allocated with specific resources from all users completing the activity task.
Preferably, the resource allocation apparatus 500 further comprises: and according to a resource allocation rule, allocating resources to the users which are not extracted, and allocating resources different from the specific resources to the users.
Preferably, the resource allocation apparatus 500 further comprises: pushing a text submission page to the extracted user, and monitoring the text content submitted by the user through the text submission page; and judging whether the text content meets a preset rule or not, and distributing the specific resource to the user when the text content meets the preset rule.
Preferably, the specific node includes node information of registration, completion, credit, borrowing, withdrawal and repayment of the financial product.
Preferably, the resource allocation apparatus 500 further comprises: presetting a resource allocation rule, distinguishing and identifying the users of the resources to be allocated based on the participation information of the users and the completion condition of the activity service, and forming a one-to-one corresponding relation between each user after distinguishing and identifying and the resources to be allocated.
In embodiment 2, the same portions as those in embodiment 1 are not described.
Those skilled in the art will appreciate that the modules in the above-described embodiments of the apparatus may be distributed as described in the apparatus, and may be correspondingly modified and distributed in one or more apparatuses other than the above-described embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.
Example 3
In the following, embodiments of the electronic device of the present invention are described, which may be regarded as specific physical implementations for the above-described embodiments of the method and apparatus of the present invention. Details described in the embodiments of the electronic device of the invention should be considered supplementary to the embodiments of the method or apparatus described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described embodiments of the method or the apparatus.
Fig. 8 is a block diagram of an exemplary embodiment of an electronic device according to the present invention. An electronic apparatus 200 according to this embodiment of the present invention is described below with reference to fig. 8. The electronic device 200 shown in fig. 8 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 8, the electronic device 200 is embodied in the form of a general purpose computing device. The components of the electronic device 200 may include, but are not limited to: at least one processing unit 210, at least one memory unit 220, a bus 230 connecting different system components (including the memory unit 220 and the processing unit 210), a display unit 240, and the like.
Wherein the storage unit stores program code executable by the processing unit 210 to cause the processing unit 210 to perform steps according to various exemplary embodiments of the present invention described in the above-mentioned electronic device processing method section of the present specification. For example, the processing unit 210 may perform the steps as shown in fig. 2.
The memory unit 220 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM)2201 and/or a cache memory unit 2202, and may further include a read only memory unit (ROM) 2203.
The storage unit 220 may also include a program/utility 2204 having a set (at least one) of program modules 2205, such program modules 2205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 200 may also communicate with one or more external devices 300 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 200, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 200 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 250. Also, the electronic device 200 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the Internet) via the network adapter 260. The network adapter 260 may communicate with other modules of the electronic device 200 via the bus 230. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the electronic device 200, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a computing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention. The computer program, when executed by a data processing apparatus, enables the computer readable medium to carry out the above-described methods of the invention.
As shown in fig. 9, the computer program may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution apparatus, device, or apparatus. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functionality of some or all of the components in embodiments in accordance with the invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP). The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
While the foregoing embodiments have described the objects, aspects and advantages of the present invention in further detail, it should be understood that the present invention is not inherently related to any particular computer, virtual machine or electronic device, and various general-purpose machines may be used to implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
Claims (10)
1. A resource allocation method based on activity tasks is characterized in that the resource allocation method comprises the following steps:
pushing an activity page to a user terminal, and receiving confirmation information of user participation in an activity through the activity page;
when receiving the participation information of the user to the activity, generating an invitation code and associating the invitation code with the user;
generating an invitation URL (uniform resource locator) according to the invitation code, wherein the invitation URL comprises the invitation code and a new user guide page address, and pushing a sharing page to the user terminal, wherein the sharing page is used for guiding the user to send the invitation URL to other users;
monitoring an invitation code and page submission information returned by a new user guide page, and associating the page submission information with the user according to the invitation code;
and judging the completion condition of the user to the activity task according to the page submission information associated with the user and a preset activity rule, and allocating the corresponding resources of the user according to the completion condition.
2. The method according to claim 1, wherein said determining completion of the activity task by the user based on the page submission information associated with the user and the predetermined activity rule comprises:
determining that the user completed the activity task when the page submission information indicates that a predetermined number of new users completed a particular node of a financial product.
3. The resource allocation method according to any one of claims 1 to 2, wherein the user is judged to complete the active task when the page submission information indicates that a predetermined number of new users have completed a specific node of a financial product within a predetermined time.
4. The method according to any of claims 1 to 3, wherein said allocating the corresponding resource of the user according to the completion condition comprises:
and extracting part of users from all users completing the activity task to allocate specific resources.
5. The method according to any of claims 1 to 4, wherein said allocating the corresponding resource of the user according to the completion condition comprises:
and according to a resource allocation rule, allocating resources to the users which are not extracted, and allocating resources different from the specific resources to the users.
6. The method according to any of claims 1 to 5, wherein said allocating the corresponding resource of the user according to the completion further comprises: pushing a text submission page to the extracted user, and monitoring the text content submitted by the user through the text submission page; and judging whether the text content meets a preset rule or not, and distributing the specific resource to the user when the text content meets the preset rule.
7. The resource allocation method according to any one of claims 1 to 6, wherein the specific node includes node information of registration, completion, credit, debit, denomination and repayment of a financial product.
8. An apparatus for resource allocation based on active tasks, the apparatus comprising:
the pushing module is used for pushing an activity page to the user terminal and receiving confirmation information of the user participating in the activity through the activity page;
the generating module generates an invitation code and associates the invitation code with the user when receiving the participation information of the user to the activity;
the processing module generates an invitation URL according to the invitation code, the invitation URL comprises the invitation code and a new user guide page address, and pushes a sharing page to the user terminal, wherein the sharing page is used for guiding the user to send the invitation URL to other users;
the monitoring module is used for monitoring an invitation code and page submission information returned by a new user guide page and associating the page submission information with the user according to the invitation code;
and the distribution module is used for judging the completion condition of the user to the activity task according to the page submission information associated with the user and a preset activity rule and distributing the corresponding resources of the user according to the completion condition.
9. An electronic device, wherein the electronic device comprises:
a processor; and the number of the first and second groups,
a memory storing computer-executable instructions that, when executed, cause the processor to perform the resource allocation method of any one of claims 1 to 7.
10. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the resource allocation method of any one of claims 1 to 7.
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