CN110324414A - The method, apparatus and electronic equipment of resource-niche assignment of traffic - Google Patents
The method, apparatus and electronic equipment of resource-niche assignment of traffic Download PDFInfo
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
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- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
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Abstract
This disclosure relates to a kind of method, apparatus, electronic equipment and the computer-readable medium of resource-niche assignment of traffic.This method comprises: obtaining multiple current conversion rates of multiple business demand sides based on resource bit traffic and multiple current conversions value；The multiple business demand side is obtained to be worth based on multiple stage conversions of the resource bit traffic；According to the corresponding optimal flow assignment coefficient in business demand side each in the multiple current conversion rate, the multiple current conversion value, and the determining the multiple business demand side of the multiple stage conversion value；And the resource-niche assignment of traffic is given to each business demand side based on the optimal flow assignment coefficient.This disclosure relates to resource-niche assignment of traffic method, apparatus, electronic equipment and computer-readable medium, can for each business demand side distribution optimization after resource bit traffic, improve business provider earning rate.
Description
Technical field
This disclosure relates to computer information processing field, method, dress in particular to a kind of resource-niche assignment of traffic
It sets, electronic equipment and computer-readable medium.
Background technique
Precision marketing (Precision marketing) is to rely on modern information technologies hand on the basis of precise positioning
The customer communication service system of Duan Jianli personalization.Advertiser (party in request of advertising business) is accurately positioned by website data and is used
Family, right rear line pushes personalized advertisement, to achieve the purpose that promotion.For advertiser, by this method may be used
To avoid blindly advertisement, marketing effectiveness conversion ratio is improved, for advertisement launching platform (business provider), can be incited somebody to action
The flow of advertiser is cashed, and the product income of company is improved, and can also release better product for increasing user's viscosity.Its
In, flow realization, which refers to, realizes cash earnings by certain means for website traffic.Website traffic refers to the amount of access of website, is to use
Include indexs, common statistical indicators such as the number of users and the page quantities that is browsed of user that describe one website of access
Isolated user quantity UV, total number of users (containing repeat visitor), page browsing quantity PV, the page of each user of website are clear
Quantity, user are look in mean residence time of website etc..
For advertiser, target is by the appropriate suitable advertisement of investment so that advertising input cost is maximum
Change；For advertisement launching platform, target is the reasonable distributing user flow between the demand volume of multiple advertisers,
So that the maximum revenue of itself product；This technical problem is still without preferable solution at present.
Therefore, it is necessary to method, apparatus, electronic equipment and the computer-readable mediums of a kind of new resource-niche assignment of traffic.
Above- mentioned information are only used for reinforcing the understanding to the background of the disclosure, therefore it disclosed in the background technology part
It may include the information not constituted to the prior art known to persons of ordinary skill in the art.
Summary of the invention
In view of this, the disclosure provides the method, apparatus of resource-niche assignment of traffic a kind of, electronic equipment and computer-readable
Medium can be the resource bit traffic after the distribution optimization of each business demand side, improve the earning rate of business provider.
Other characteristics and advantages of the disclosure will be apparent from by the following detailed description, or partially by the disclosure
Practice and acquistion.
According to the one side of the disclosure, a kind of method for proposing resource-niche assignment of traffic, this method comprises: obtaining multiple industry
Multiple current conversion rates and multiple current conversions of the party in request based on resource bit traffic of being engaged in are worth；Obtain the multiple business demand
Multiple stage conversions value of the side based on the resource bit traffic；According to the multiple current conversion rate, the multiple work as forward
Change value, and the multiple stage conversion value determines the corresponding optimal stream in each business demand side in the multiple business demand side
Measure distribution coefficient；And the resource-niche assignment of traffic is given to each business demand side based on the optimal flow assignment coefficient.
Optionally, according to the multiple current conversion rate, the multiple current conversion value, the multiple stage conversion valence
Value determines that the corresponding optimal flow assignment coefficient in each business demand side includes: according in the multiple business demand side
Multiple current conversion rates, the multiple current conversion value, the multiple stage conversion value establish objective optimization equation group；With
And the objective optimization equation group is solved, obtain the corresponding optimal stream in each business demand side in the multiple business demand side
Measure distribution coefficient.
Optionally, according to the multiple current conversion rate, the multiple current conversion value, the multiple stage conversion valence
It is total conversion of the resource bit traffic that value, which establishes the optimization aim that objective optimization equation group includes: the objective optimization equation group,
Maximum Value.
Optionally, the objective optimization equation group is solved, each business demand in the multiple business demand side is obtained
The corresponding optimal flow assignment coefficient in side includes: to solve the objective optimization side by the purpose optimal method with Prescribed Properties
Journey group is to obtain the optimal flow assignment coefficient.
Optionally, the multiple stage conversion value is step function relevant to traffic transformation rate.
Optionally, multiple current conversion rates of multiple business demand sides based on resource bit traffic and multiple current conversions are obtained
Value includes: the total flow for obtaining and currently having pushed；The corresponding multiple subflow amounts in multiple business demand sides are obtained respectively；And root
The multiple current conversion rate is determined according to the total flow and the multiple subflow amount.
Optionally, multiple current conversion rates of multiple business demand sides based on resource bit traffic and multiple current conversions are obtained
Value further include: determine that the multiple current conversion is worth according to the multiple current conversion rate.
Optionally, the resource-niche assignment of traffic is given to each business demand side based on the optimal flow assignment coefficient
Comprise determining that resource-niche flow number to be allocated；And according to the resource-niche flow number and the optimal flow assignment
Coefficient determines the subflow amount to be allocated of each business demand side.
Optionally, the resource-niche assignment of traffic is given to each business demand side based on the optimal flow assignment coefficient
It include: the class of service for obtaining each business demand side；And it is based on the class of service and the optimal flow assignment system
Number gives the resource-niche assignment of traffic to each business demand side.
Optionally, further includes: the distribution condition based on the resource bit traffic, by the advertisement pushing of the business demand side
To user terminal.
According to the one side of the disclosure, propose that a kind of device of resource-niche assignment of traffic, the device include: current data mould
Block is worth for obtaining multiple current conversion rates of multiple business demand sides based on resource bit traffic and multiple current conversions；Rank
Segment data module is worth for obtaining the multiple business demand side based on multiple stage conversions of the resource bit traffic；Point
Distribution coefficient module, for according to the multiple current conversion rate, the multiple current conversion value, the multiple stage conversion valence
Value determines the corresponding optimal flow assignment coefficient in each business demand side in the multiple business demand side；And assignment of traffic
Module, for giving the resource-niche assignment of traffic to each business demand side based on the optimal flow assignment coefficient.
Optionally, the distribution coefficient module includes: to establish equation unit, for according to the multiple current conversion rate,
The multiple current conversion value, the multiple stage conversion value establish objective optimization equation group；And equation unit is solved,
For solving the objective optimization equation group, it is corresponding optimal to obtain each business demand side in the multiple business demand side
Assignment of traffic coefficient.
Optionally, the optimization aim of the objective optimization equation group is that total conversion value of the resource bit traffic is maximum.
Optionally, the solution equation unit is also used to by described in the purpose optimal method solution with Prescribed Properties
Objective optimization equation group is to obtain the optimal flow assignment coefficient.
Optionally, the multiple stage conversion value is step function relevant to traffic transformation rate.
Optionally, the current data block is also used to obtain the total flow currently pushed；Multiple business are obtained respectively
The corresponding multiple subflow amounts of party in request；And the multiple current conversion is determined according to the total flow and the multiple subflow amount
Rate.
Optionally, the current data block is also used to be determined according to the multiple current conversion rate the multiple current
Conversion value.
Optionally, the assignment of traffic module includes: numerical value unit, for determining resource-niche flow number to be allocated；
And sub- flow cell, for determining each business according to the resource-niche flow number and the optimal flow assignment coefficient
The subflow amount to be allocated of party in request.
Optionally, the assignment of traffic module includes: class location, for obtaining the service class of each business demand side
Not；And allocation unit, for the resource bit traffic to be divided based on the class of service and the optimal flow assignment coefficient
Each business demand side of dispensing.
Optionally, further includes: push unit needs the business for the distribution condition based on the resource bit traffic
The advertisement pushing for the side of asking is to user terminal.
According to the one side of the disclosure, a kind of electronic equipment is proposed, which includes: one or more processors；
Storage device, for storing one or more programs；When one or more programs are executed by one or more processors, so that one
A or multiple processors realize such as methodology above.
According to the one side of the disclosure, it proposes a kind of computer-readable medium, is stored thereon with computer program, the program
Method as mentioned in the above is realized when being executed by processor.
According to method, apparatus, electronic equipment and the computer-readable medium of the resource-niche assignment of traffic of the disclosure, according to more
A current conversion rate, multiple current conversions value, and multiple stage conversions value determine that each business needs in multiple business demand sides
The corresponding optimal flow assignment coefficient in the side of asking；And the resource-niche assignment of traffic is given based on the optimal flow assignment coefficient
The mode of each business demand side can be the resource bit traffic after the distribution optimization of each business demand side, improve business provider
Earning rate.
It should be understood that the above general description and the following detailed description are merely exemplary, this can not be limited
It is open.
Detailed description of the invention
Its example embodiment is described in detail by referring to accompanying drawing, above and other target, feature and the advantage of the disclosure will
It becomes more fully apparent.Drawings discussed below is only some embodiments of the present disclosure, for the ordinary skill of this field
For personnel, without creative efforts, it is also possible to obtain other drawings based on these drawings.
Fig. 1 is a kind of system frame of the method and device of resource-niche assignment of traffic shown according to an exemplary embodiment
Figure.
Fig. 2 is a kind of flow chart of the method for resource-niche assignment of traffic shown according to an exemplary embodiment.
Fig. 3 is a kind of flow chart of the method for the resource-niche assignment of traffic shown according to another exemplary embodiment.
Fig. 4 is a kind of schematic diagram of the method for the resource-niche assignment of traffic shown according to another exemplary embodiment.
Fig. 5 is a kind of block diagram of the device of resource-niche assignment of traffic shown according to an exemplary embodiment.
Fig. 6 is a kind of block diagram of the device of the resource-niche assignment of traffic shown according to another exemplary embodiment.
Fig. 7 is the block diagram of a kind of electronic equipment shown according to an exemplary embodiment.
Fig. 8 is a kind of block diagram of computer-readable medium shown according to an exemplary embodiment.
Specific embodiment
Example embodiment is described more fully with reference to the drawings.However, example embodiment can be real in a variety of forms
It applies, and is not understood as limited to embodiment set forth herein；On the contrary, thesing embodiments are provided so that the disclosure will be comprehensively and complete
It is whole, and the design of example embodiment is comprehensively communicated to those skilled in the art.Identical appended drawing reference indicates in figure
Same or similar part, thus repetition thereof will be omitted.
In addition, described feature, structure or characteristic can be incorporated in one or more implementations in any suitable manner
In example.In the following description, many details are provided to provide and fully understand to embodiment of the disclosure.However,
It will be appreciated by persons skilled in the art that can with technical solution of the disclosure without one or more in specific detail,
Or it can be using other methods, constituent element, device, step etc..In other cases, it is not shown in detail or describes known side
Method, device, realization or operation are to avoid fuzzy all aspects of this disclosure.
Block diagram shown in the drawings is only functional entity, not necessarily must be corresponding with physically separate entity.
I.e., it is possible to realize these functional entitys using software form, or realized in one or more hardware modules or integrated circuit
These functional entitys, or these functional entitys are realized in heterogeneous networks and/or processor device and/or microcontroller device.
Flow chart shown in the drawings is merely illustrative, it is not necessary to including all content and operation/step,
It is not required to execute by described sequence.For example, some operation/steps can also decompose, and some operation/steps can close
And or part merge, therefore the sequence actually executed is possible to change according to the actual situation.
It should be understood that although herein various assemblies may be described using term first, second, third, etc., these groups
Part should not be limited by these terms.These terms are to distinguish a component and another component.Therefore, first group be discussed herein below
Part can be described as the second component without departing from the teaching of disclosure concept.As used herein, term " and/or " include associated
All combinations for listing any of project and one or more.
It will be understood by those skilled in the art that attached drawing is the schematic diagram of example embodiment, module or process in attached drawing
Necessary to not necessarily implementing the disclosure, therefore it cannot be used for the protection scope of the limitation disclosure.
Without loss of generality, the specific embodiment in the disclosure will provide the stream of resource-niche on the platform of financial service with certain
Amount is assigned as concrete application scene and is described.The method of resource-niche assignment of traffic in the disclosure is also applicable in other networks
The advertisement of platform is launched in scene, the scene being not only restricted in the embodiment of the present disclosure.
The advertisement of certain financial service class launched using the upper many BU (bussiness unit, i.e. business side) of undertaking, often
One BU is intended to the resource-niche oneself occupied optimization, while the Income Maximum of itself is also wished in the application of financial service class
Change, both of these problems are the resource-niche flow allocation method problems to be solved in the disclosure.
Fig. 1 is a kind of system frame of the method and device of resource-niche assignment of traffic shown according to an exemplary embodiment
Figure.
As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network 104 and server 105.
Network 104 between terminal device 101,102,103 and server 105 to provide the medium of communication link.Network 104 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be used terminal device 101,102,103 and be interacted by network 104 with server 105, to receive or send out
Send message etc..Various telecommunication customer end applications, such as the application of shopping class, net can be installed on terminal device 101,102,103
The application of page browsing device, searching class application, instant messaging tools, mailbox client, social platform software etc..
Terminal device 101,102,103 can be the various electronic equipments with display screen and supported web page browsing, packet
Include but be not limited to smart phone, tablet computer, pocket computer on knee and desktop computer etc..
Server 105 can be to provide the server of various services, such as utilize terminal device 101,102,103 to user
The financial service class platform browsed provides the back-stage management server supported.Back-stage management server can production to receiving
The data such as product information inquiring request carry out the processing such as analyzing, and processing result (such as to advertisement) is fed back to terminal device
To be shown on its resource-niche.
Server 105 can for example obtain multiple business demand sides based on multiple current conversion rates of resource bit traffic with it is multiple
Current conversion value；Server 105 can for example obtain multiple ranks of the multiple business demand side based on the resource bit traffic
Section conversion value；Server 105 can be for example worth according to the multiple current conversion rate, the multiple current conversion, and described
Multiple stage conversions value determines the corresponding optimal flow assignment coefficient in each business demand side in the multiple business demand sides；Clothes
Business device 105 for example can give the resource-niche assignment of traffic to each business demand side based on the optimal flow assignment coefficient.
Server 105 can be the server of an entity, also may be, for example, multiple server compositions, needs to illustrate
It is that the method for resource-niche assignment of traffic provided by the embodiment of the present disclosure can be executed by server 105, correspondingly, resource-niche
The device of assignment of traffic can be set in server 105.And the page end for being supplied to user's progress network platform browsing is general
In terminal device 101,102,103.
According to the method and device of the resource-niche assignment of traffic of the disclosure, according to multiple current conversion rates, multiple work as forward
Change value, and multiple stage conversions value determines corresponding optimal flow assignment system, each business demand side in multiple business demand sides
Number；And the resource-niche assignment of traffic is given to the mode of each business demand side based on the optimal flow assignment coefficient, it can
For the resource bit traffic after the distribution optimization of each business demand side, the earning rate of business provider is improved.
Fig. 2 is a kind of flow chart of the method for resource-niche assignment of traffic shown according to an exemplary embodiment.Resource-niche
The method 20 of assignment of traffic includes at least step S202 to S208.
As shown in Fig. 2, in S202, obtain multiple current conversion rates of multiple business demand sides based on resource bit traffic with
Multiple current conversion values.It specifically can be for example, determining that the multiple current conversion is worth according to the multiple current conversion rate.Its
In, website traffic conversion ratio (conversion rate) refers to that user has carried out the access times and total visit of respective objects action
Ask the ratio of number.Corresponding action can be user's login, user's registration, user's subscription, user's downloading, user's purchase etc. one
A little column user behaviors, therefore website conversion ratio is the concept of a broad sense.It is simply that when guest access website
It waits, visitor is converted to website resident user, it is understood that for the conversion of visitor to user.
It in the disclosure, can be by taking user clicks the advertisement of advertiser's push as an example, if every 100 advertisements are in user terminal
Displaying in, just have 10 users for clicking the advertisement, then the ad conversion rates of this website are just 10%, and finally have 2
A user subscribes to the advertisement, then subscribing to conversion ratio is 2%, has a user to place an order purchase, then buying conversion ratio is 1%.
The value of UV (independent visitor), Unique Visitor access advertisement can calculate conversion value.More specifically, can lead to
Payment amount, payment conversion ratio, visitor's unit price are crossed as reference and calculates conversion value.
In one embodiment, obtain multiple business demand sides based on multiple current conversion rates of resource bit traffic with it is multiple
Current conversion value includes: the total flow for obtaining and currently having pushed；The corresponding multiple subflows in multiple business demand sides are obtained respectively
Amount；And the multiple current conversion rate is determined according to the total flow and the multiple subflow amount.According to the flow pushed
The case where clicking advertisement with user calculates the current conversion rate of advertiser.
In S204, obtains the multiple business demand side and be worth based on multiple stage conversions of the resource bit traffic.
Wherein, the multiple stage conversion value is step function relevant to traffic transformation rate.
Different advertisers can be by prior setting, and to determine that its stage conversion is worth, for example some is movable, for
For advertiser A, at ad click amount 10,000 times or more of user, conversion value is 0.6 yuan each time, when click volume to 100,000
More than secondary, single value can be reduced, such as to 0.4 yuan.In the presence of having multiple advertisers, such as BU (A) and BU
(B), different advertisers can arrange the different stage conversion values of its own.
In S206, turned according to the multiple current conversion rate, the multiple current conversion value and the multiple stage
Change value and determines the corresponding optimal flow assignment coefficient in each business demand side in the multiple business demand side.
In one embodiment, it can be for example worth according to the multiple current conversion rate, the multiple current conversion, is described
Multiple stage conversion values establish objective optimization equation group；And the objective optimization equation group is solved, obtain the multiple industry
The corresponding optimal flow assignment coefficient in each business demand side in business party in request.Specific method for solving will be in the corresponding reality of Fig. 3
It applies in example and is specifically described.
In S208, the resource-niche assignment of traffic is given to each business demand side based on the optimal flow assignment coefficient.
Can include: determine resource-niche flow number to be allocated；And according to the resource-niche flow number and the optimal flux point
Distribution coefficient determines the subflow amount to be allocated of each business demand side.
In one embodiment, the resource-niche assignment of traffic is given to each industry based on the optimal flow assignment coefficient
Business party in request includes: the class of service for obtaining each business demand side；And it is based on the class of service and the optimal stream
Distribution coefficient is measured by the resource-niche assignment of traffic to each business demand side.It, can also example in the distribution of resource bit traffic
Advertised product classification such as according to different user characteristics based on advertiser carries out more diversification for the advertisement that advertiser provides
Distribution so that advertiser advertisement launch it is more accurate.
It further, can be for example, obtaining the status information of user；Obtain product category to be presented；According to the shape
State information and the product category determine intended display data；And by the money of the intended display data-pushing to user terminal
To be shown in the position of source.By preparatory setting, its corresponding different product class is set for different user state informations
Not, table for example can be corresponded to by phase product and stores this category information.More specifically, in practical application scene, when user is
It can be that user sets its corresponding product category as financial product classification or credit product classification when registering user.Work as user
For borrowed money user when, can be that user sets its corresponding product category as other service product classifications etc..
In one embodiment, further includes: the distribution condition based on the resource bit traffic, by the business demand side
Advertisement pushing is to user terminal.
In the presence of having multiple advertisers, such as BU (A) and BU (B), if BU (A) and BU (B) are striving for
The same resource-niche of user, BU (A) conversion value 0.6, BU (B) conversion value 0.4 are flat for the network for providing financial service
For platform, if this resource-niche has all given A, because click volume spy becomes larger, the corresponding conversion value of A will be reduced to 0.3, this
In the case of kind, for platform, the ad revenue of a resource-niche can become smaller, meanwhile, it is excessive for A advertiser
Advertisement promotion is also that its is unwanted, in this case, can reasonably distribute this resource-niche by disclosed method
Amount, respectively to A and B how much, be able to achieve overall value maximization.
It will be clearly understood that the present disclosure describes how to form and use particular example, but the principle of the disclosure is not limited to
These exemplary any details.On the contrary, the introduction based on disclosure disclosure, these principles can be applied to many other
Embodiment.
Fig. 3 is a kind of flow chart of the method for the resource-niche assignment of traffic shown according to another exemplary embodiment.Fig. 3 institute
The process shown be to S206 in process shown in Fig. 2 " according to the multiple current conversion rate, the multiple current conversion be worth,
Optimal flow assignment corresponding with business demand side each in the determining the multiple business demand side of the multiple stage conversion value
The detailed description of coefficient ".
As shown in figure 3, being worth according to the multiple current conversion rate, the multiple current conversion in S302, being described more
A stage conversion value establishes objective optimization equation group.
In S304, the optimization aim of the objective optimization equation group is set as total conversion value of the resource bit traffic
It is maximum.
In S306, the objective optimization equation group is solved to obtain by the purpose optimal method with Prescribed Properties
State optimal flow assignment coefficient.
Constrained optimization (Constrained Optimization), i.e. constrained optimization problem, are the branches of optimization problem.It
It is to find one group of parameter value under a series of constraint conditions, be optimal the target value of some or a certain group of function.Wherein about
Beam condition is either equality constraint is also possible to inequality constraints.The key for finding this group of parameter value can be: meet constraint
Condition and target value will be optimal.The method for solving restricted problem can be divided into conventional method and evolution algorithm.
Specifically can include: realization of conventional method such as Newton method, gradient method etc., basic thought exactly will be converted dynamically
To be static, single goal is converted by multiple target, by point and the searching idea in face.It may also include that evolution algorithm, be a kind of intelligence
Global optimization method, it to function nature require it is very low, often only require that target function value can calculate, no
It is required that it has continuity, differentiability and other analytic properties, while it is the algorithm based on Swarm Evolution again, therefore be can be used
Evolution algorithm solves the problems, such as constrained optimization.Solve the problems, such as that the key of constrained optimization is how to carry out effectively about with evolution algorithm
Beam processing, i.e., how efficient balance area of feasible solutions and infeasible region search.
In one embodiment, the objective optimization side in the ant colony optimization for solving disclosure in evolution algorithm can for example be passed through
Journey group is to obtain optimal flow assignment coefficient.Ant group algorithm is applied to solve the basic ideas of optimization problem are as follows: with ant
Walking path indicates the feasible solution of problem to be optimized, and all paths of entire ant colony constitute the solution space of problem to be optimized.
The pheromone amount of the shorter ant release in path is more, with the propulsion of time, the pheromone concentration accumulated on shorter path
It gradually increases, selects the ant number in the path also more and more.Finally, entire ant can focus under the action of positive feedback
On optimal path, corresponding path is the optimal solution of problem to be optimized at this time.
Fig. 4 is a kind of schematic diagram of the method for the resource-niche assignment of traffic shown according to another exemplary embodiment.Such as Fig. 4
Shown, resource-niche can be located at the upper of user's log in page, and the resource-niche is automatically updated in the predetermined time.Wherein, resource-niche is not only
It can be shown in the different location of the page, can also be shown in the different page of APP (such as first screen, some function
Subpage frame, on some menu page etc.).
More specifically, as shown in figure 4, the banner (banner) in the APP page can be for example as the resource-niche in the disclosure
One specific implement.When user never login user ought be converted to Entered state, or not complete part state 1 arrives not complete part
When state 2, the banner resource-niche content shown on user APP can substitute according to the method in the disclosure.
Resource-niche can set which adapts to which User Status 1, which resource-niche can adapt to User Status 2.It is corresponding in this way
Banner can be divided further according to different User Status, such as right granularity of division on the basis of priority
The banner of the registration neck cash red packet of new user (unregistered) is answered, the user of corresponding not complete part state has had part to exempt to 888
Breath volume banner, not complete part state 1 or 2 have the corresponding banner of task system, and loaning bill old user has old visitor to new visitor's reward
Banner, credit user has active day to borrow money to exempt from the discount coupons etc. of X days interests, and the disclosure is not limited.
Further, banner priority can correspond to User Status, server background real-time update to user client
The front end APP is shown.The distribution schematic diagram of different banner is labelled in Fig. 4, the method in disclosure shows each user
Banner can all be not quite similar, based on each user correspond to background server record state carry out differentiation push.
It will be appreciated by those skilled in the art that realizing that all or part of the steps of above-described embodiment is implemented as being executed by CPU
Computer program.When the computer program is executed by CPU, above-mentioned function defined by the above method that the disclosure provides is executed
Energy.The program can store in a kind of computer readable storage medium, which can be read-only memory, magnetic
Disk or CD etc..
Further, it should be noted that above-mentioned attached drawing is only the place according to included by the method for disclosure exemplary embodiment
Reason schematically illustrates, rather than limits purpose.It can be readily appreciated that above-mentioned processing shown in the drawings is not indicated or is limited at these
The time sequencing of reason.In addition, be also easy to understand, these processing, which can be, for example either synchronously or asynchronously to be executed in multiple modules.
Following is embodiment of the present disclosure, can be used for executing embodiments of the present disclosure.It is real for disclosure device
Undisclosed details in example is applied, embodiments of the present disclosure is please referred to.
Fig. 5 is a kind of block diagram of the device of resource-niche assignment of traffic shown according to an exemplary embodiment.Resource bit stream
Measuring assigned unit 50 includes: current data block 502, phase data module 504, distribution coefficient module 506, assignment of traffic mould
Block 508.
Current data block 502 for obtain multiple current conversion rates of multiple business demand sides based on resource bit traffic with
Multiple current conversion values；Wherein, the multiple stage conversion value is step function relevant to traffic transformation rate.It is described to work as
Preceding data module 502 is also used to obtain the total flow currently pushed；The corresponding multiple sons in multiple business demand sides are obtained respectively
Flow；And the multiple current conversion rate is determined according to the total flow and the multiple subflow amount.The current data mould
Block 502 is also used to determine the multiple current conversion value according to the multiple current conversion rate.
Phase data module 504 is for obtaining multiple stages of the multiple business demand side based on the resource bit traffic
Conversion value；
Distribution coefficient module 506 is used to be worth according to the multiple current conversion rate, the multiple current conversion, is described more
A stage conversion value determines the corresponding optimal flow assignment coefficient in each business demand side in the multiple business demand side；
And
Assignment of traffic module 508 is used for the resource-niche assignment of traffic based on the optimal flow assignment coefficient to each
A business demand side.The assignment of traffic module 508 includes: numerical value unit, for determining resource-niche flow number to be allocated；
And sub- flow cell, for determining each business according to the resource-niche flow number and the optimal flow assignment coefficient
The subflow amount to be allocated of party in request.The assignment of traffic module includes: class location, for obtaining each business demand side
Class of service；And allocation unit, for being based on the class of service and the optimal flow assignment coefficient for the resource-niche
Assignment of traffic gives each business demand side.Push unit, for the distribution condition based on the resource bit traffic, by the industry
Be engaged in party in request advertisement pushing to user terminal.
Fig. 6 is a kind of block diagram of the device of resource-niche assignment of traffic shown according to an exemplary embodiment.Resource bit stream
Amount assigned unit 60 is the specific descriptions of distribution coefficient module 506 in the device 50 to resource-niche assignment of traffic.Wherein, it distributes
Coefficient module 506 includes: to establish equation unit 5062, solves equation unit 5064.
Equation unit 5062 is established to be used to be worth according to the multiple current conversion rate, the multiple current conversion, is described
Multiple stage conversion values establish objective optimization equation group；And
Equation unit 5064 is solved for solving the objective optimization equation group, is obtained every in the multiple business demand side
The corresponding optimal flow assignment coefficient in one business demand side.Wherein, the optimization aim of the objective optimization equation group is described
Total conversion value of resource bit traffic is maximum.The solution equation unit 5064, is also used to through the target with Prescribed Properties
Objective optimization equation group described in Optimization Method is to obtain the optimal flow assignment coefficient.
According to the device of the resource-niche assignment of traffic of the disclosure, it is worth according to multiple current conversion rates, multiple current conversions,
Optimal flow assignment coefficient corresponding with business demand side each in the determining multiple business demand sides of multiple stage conversions value；And
The mode that the resource-niche assignment of traffic is given to each business demand side based on the optimal flow assignment coefficient, can be each industry
Resource bit traffic after the distribution optimization of business party in request, improves the earning rate of business provider.
Fig. 7 is the block diagram of a kind of electronic equipment shown according to an exemplary embodiment.
The electronic equipment 200 of this embodiment according to the disclosure is described referring to Fig. 7.The electronics that Fig. 7 is shown
Equipment 200 is only an example, should not function to the embodiment of the present disclosure and use scope bring any restrictions.
As shown in fig. 7, electronic equipment 200 is showed in the form of universal computing device.The component of electronic equipment 200 can wrap
It includes but is not limited to: at least one processing unit 210, at least one storage unit 220, (including the storage of the different system components of connection
Unit 220 and processing unit 210) bus 230, display unit 240 etc..
Wherein, the storage unit is stored with program code, and said program code can be held by the processing unit 210
Row, so that the processing unit 210 executes described in this specification above-mentioned electronic prescription circulation processing method part according to this
The step of disclosing various illustrative embodiments.For example, the processing unit 210 can be executed such as Fig. 2, walked shown in Fig. 3
Suddenly.
The storage unit 220 may include the readable medium of volatile memory cell form, such as random access memory
Unit (RAM) 2201 and/or cache memory unit 2202 can further include read-only memory unit (ROM) 2203.
The storage unit 220 can also include program/practical work with one group of (at least one) program module 2205
Tool 2204, such program module 2205 includes but is not limited to: operating system, one or more application program, other programs
It may include the realization of network environment in module and program data, each of these examples or certain combination.
Bus 230 can be to indicate one of a few class bus structures or a variety of, including storage unit bus or storage
Cell controller, peripheral bus, graphics acceleration port, processing unit use any bus structures in a variety of bus structures
Local bus.
Electronic equipment 200 can also be with one or more external equipments 300 (such as keyboard, sensing equipment, bluetooth equipment
Deng) communication, can also be enabled a user to one or more equipment interact with the electronic equipment 200 communicate, and/or with make
Any equipment (such as the router, modulation /demodulation that the electronic equipment 200 can be communicated with one or more of the other calculating equipment
Device etc.) communication.This communication can be carried out by input/output (I/O) interface 250.Also, electronic equipment 200 can be with
By network adapter 260 and one or more network (such as local area network (LAN), wide area network (WAN) and/or public network,
Such as internet) communication.Network adapter 260 can be communicated by bus 230 with other modules of electronic equipment 200.It should
Understand, although not shown in the drawings, other hardware and/or software module can be used in conjunction with electronic equipment 200, including but unlimited
In: microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive and number
According to backup storage system etc..
Through the above description of the embodiments, those skilled in the art is it can be readily appreciated that example described herein is implemented
Mode can also be realized by software realization in such a way that software is in conjunction with necessary hardware.Therefore, as shown in figure 8,
It can be embodied in the form of software products according to the technical solution of disclosure embodiment, which can store
In one non-volatile memory medium (can be CD-ROM, USB flash disk, mobile hard disk etc.) or on network, including some instructions so that
A calculating equipment (can be personal computer, server or network equipment etc.) is obtained to execute according to disclosure embodiment
The above method.
The software product can be using any combination of one or more readable mediums.Readable medium can be readable letter
Number medium or readable storage medium storing program for executing.Readable storage medium storing program for executing for example can be but be not limited to electricity, magnetic, optical, electromagnetic, infrared ray or
System, device or the device of semiconductor, or any above combination.The more specific example of readable storage medium storing program for executing is (non exhaustive
List) include: electrical connection with one or more conducting wires, portable disc, hard disk, random access memory (RAM), read-only
Memory (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read only memory
(CD-ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.
The computer readable storage medium may include in a base band or the data as the propagation of carrier wave a part are believed
Number, wherein carrying readable program code.The data-signal of this propagation can take various forms, including but not limited to electromagnetism
Signal, optical signal or above-mentioned any appropriate combination.Readable storage medium storing program for executing can also be any other than readable storage medium storing program for executing
Readable medium, the readable medium can send, propagate or transmit for by instruction execution system, device or device use or
Person's program in connection.The program code for including on readable storage medium storing program for executing can transmit with any suitable medium, packet
Include but be not limited to wireless, wired, optical cable, RF etc. or above-mentioned any appropriate combination.
Can with any combination of one or more programming languages come write for execute the disclosure operation program
Code, described program design language include object oriented program language-Java, C++ etc., further include conventional
Procedural programming language-such as " C " language or similar programming language.Program code can be fully in user
It calculates and executes in equipment, partly executes on a user device, being executed as an independent software package, partially in user's calculating
Upper side point is executed on a remote computing or is executed in remote computing device or server completely.It is being related to far
Journey calculates in the situation of equipment, and remote computing device can pass through the network of any kind, including local area network (LAN) or wide area network
(WAN), it is connected to user calculating equipment, or, it may be connected to external computing device (such as utilize ISP
To be connected by internet).
Above-mentioned computer-readable medium carries one or more program, when said one or multiple programs are by one
When the equipment executes, so that the computer-readable medium implements function such as: obtaining multiple business demand sides and be based on resource bit stream
Multiple current conversion rates of amount and multiple current conversions are worth；It obtains the multiple business demand side and is based on the resource bit traffic
Multiple stage conversions value；It is worth according to the multiple current conversion rate, the multiple current conversion, and the multiple stage
Conversion value determines the corresponding optimal flow assignment coefficient in each business demand side in the multiple business demand side；And based on institute
Optimal flow assignment coefficient is stated by the resource-niche assignment of traffic to each business demand side.
It will be appreciated by those skilled in the art that above-mentioned each module can be distributed in device according to the description of embodiment, it can also
Uniquely it is different from one or more devices of the present embodiment with carrying out corresponding change.The module of above-described embodiment can be merged into
One module, can also be further split into multiple submodule.
By the description of above embodiment, those skilled in the art is it can be readily appreciated that example embodiment described herein
It can also be realized in such a way that software is in conjunction with necessary hardware by software realization.Therefore, implemented according to the disclosure
The technical solution of example can be embodied in the form of software products, which can store in a non-volatile memories
In medium (can be CD-ROM, USB flash disk, mobile hard disk etc.) or on network, including some instructions are so that a calculating equipment (can
To be personal computer, server, mobile terminal or network equipment etc.) it executes according to the method for the embodiment of the present disclosure.
It is particularly shown and described the exemplary embodiment of the disclosure above.It should be appreciated that the present disclosure is not limited to
Detailed construction, set-up mode or implementation method described herein；On the contrary, disclosure intention covers included in appended claims
Various modifications and equivalence setting in spirit and scope.
Claims (10)
1. a kind of method of resource-niche assignment of traffic characterized by comprising
It obtains multiple current conversion rates of multiple business demand sides based on resource bit traffic and multiple current conversions is worth；
The multiple business demand side is obtained to be worth based on multiple stage conversions of the resource bit traffic；
It is worth according to the multiple current conversion rate, the multiple current conversion, and the multiple stage conversion is worth and determines institute
State the corresponding optimal flow assignment coefficient in each business demand side in multiple business demand sides；And
The resource-niche assignment of traffic is given to each business demand side based on the optimal flow assignment coefficient.
2. the method as described in claim 1, which is characterized in that according to the multiple current conversion rate, the multiple work as forward
Change value, the multiple stage conversion value determines that each business demand side is corresponding optimal in the multiple business demand side
Assignment of traffic coefficient includes:
Target is established according to the multiple current conversion rate, the multiple current conversion value, the multiple stage conversion value
Optimization method group；And
The objective optimization equation group is solved, it is corresponding optimal to obtain each business demand side in the multiple business demand side
Assignment of traffic coefficient.
3. the method according to claim 1, which is characterized in that according to the multiple current conversion rate, described more
A current conversion value, the multiple stage conversion value establish objective optimization equation group and include:
The optimization aim of the objective optimization equation group is that total conversion value of the resource bit traffic is maximum.
4. the method according to claim 1, which is characterized in that solve the objective optimization equation group, obtain institute
Stating the corresponding optimal flow assignment coefficient in each business demand side in multiple business demand sides includes:
The objective optimization equation group is solved by the purpose optimal method with Prescribed Properties to obtain the optimal flux point
Distribution coefficient.
5. method according to any of claims 1-4, which is characterized in that the multiple stage conversion value is to turn with flow
The relevant step function of rate.
6. the method according to claim 1 to 5, which is characterized in that obtain multiple business demand sides and be based on resource bit stream
Multiple current conversion rates of amount are worth with multiple current conversions
Obtain the total flow currently pushed；
The corresponding multiple subflow amounts in multiple business demand sides are obtained respectively；And
The multiple current conversion rate is determined according to the total flow and the multiple subflow amount.
7. as the method according to claim 1 to 6, which is characterized in that obtain multiple business demand sides and be based on resource bit stream
Multiple current conversion rates of amount and multiple current conversions are worth further include:
The multiple current conversion value is determined according to the multiple current conversion rate.
8. a kind of device of resource-niche assignment of traffic characterized by comprising
Current data block is worked as based on multiple current conversion rates of resource bit traffic with multiple for obtaining multiple business demand sides
Preceding conversion value；
Phase data module, for obtaining multiple stage conversion valences of the multiple business demand side based on the resource bit traffic
Value；
Distribution coefficient module, for according to the multiple current conversion rate, the multiple current conversion value, the multiple stage
Conversion value determines the corresponding optimal flow assignment coefficient in each business demand side in the multiple business demand side；And
Assignment of traffic module, for giving the resource-niche assignment of traffic to each business based on the optimal flow assignment coefficient
Party in request.
9. a kind of electronic equipment characterized by comprising
One or more processors；
Storage device, for storing one or more programs；
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
The now method as described in any in claim 1-7.
10. a kind of computer-readable medium, is stored thereon with computer program, which is characterized in that described program is held by processor
The method as described in any in claim 1-7 is realized when row.
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| CN110324414B (en) | 2022-01-11 |
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Address after: 201500 room a3-5588, 58 Fumin Branch Road, Hengsha Township, Chongming District, Shanghai (Shanghai Hengtai Economic Development Zone) Patentee after: Qifu Shuke (Shanghai) Technology Co.,Ltd. Address before: 201500 room a3-5588, 58 Fumin Branch Road, Hengsha Township, Chongming District, Shanghai (Shanghai Hengtai Economic Development Zone) Patentee before: Shanghai Qifu Information Technology Co.,Ltd. |