CN110807650A - New financial product user invitation method and system - Google Patents
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Abstract
The invention discloses a financial product new user invitation method, which comprises the following steps: the inviter client receives the operation of the inviter to generate new user registration guide information, the inviter is a registered user of the financial product, and the new user registration guide information comprises user information and page request information of the inviter. The server receives new user registration guide information sent by any invitee client, analyzes user information of an inviter according to the new user registration guide information, transmits registration page content to the invitee client according to page request information, establishes association between the invitee client and the inviter, monitors a page request from the invitee client, establishes association between the new user and the inviter after the invitee client finishes uploading of the new user registration information, monitors operation states of all new users associated with the inviter on financial products, and determines reward values for the inviter according to statistics of the operation states of the new users.
Description
Technical Field
The invention relates to the field of computer information processing, in particular to a financial product new user invitation method, a system, electronic equipment and a computer readable storage medium.
Background
With the rapid development of network information technology, internet finance is also more and more widely applied to a plurality of scenes such as work, life and the like. Many banks or financial institutions providing financial services emerge in the financial market, and financial products set under various flags are full of precious to meet the requirements of different customers.
With the rapid development of mobile internet technology, online financial products become the main starting point in the internet financial field, and more users start to move from offline traditional counters to online financial platforms. Taking the platform application software of the currently emerging mobile terminal financial product as an example, a user downloads the financial platform application software on a mobile terminal such as a mobile phone and the like, and completes the actions of registering an account number, real-name authentication, personal risk bearing capacity evaluation, purchasing a financing product, re-purchasing or continuing investment, binding a debit card and inviting friends to complete registration and the like on the financial platform through the software. The identity information and the behavior information of the user are pushed to a server of the financial platform through the mobile terminal, and the server stores, analyzes and processes the identity information and the behavior information of the user, so that a simple, convenient and quick financial management service is provided for the user. Therefore, the method is beneficial to the convenience brought by the technical development of the mobile internet, the trouble and time consumption of handling financial business in an off-line scene through bank counters and the like are saved for users, and the investment experience of financial users is obviously improved.
It can be understood that, for the online financial platform, the user registration amount is a very important operation index, and improving the user registration amount is the basis for the continuous profit and development of the financial platform. Financial platforms pull new users, typically through external placement of advertisements, the main channels include: news information applications, main internet search engines, sponsored marathons or concerts, etc.
However, in the process of implementing the inventive concept, the inventor finds at least the following problems in the prior art, that is, in the prior art, the number of online financial platforms is rapidly increased, the competition is increasingly intense, the customer-obtaining cost of the financial platforms for advertising through external placement is gradually increased, the financial advertisements reaching users are more and more, the selection of the users is more and more, and therefore, the advertising effect of attracting new users is not good.
Disclosure of Invention
The invention aims to solve the problems that in the prior art, the financial platform has high customer acquisition cost by putting advertisements outside, and the effect of attracting new users to register is poor.
In order to solve the above technical problem, a first aspect of the present invention provides a method for inviting a new user to a financial product, including: an inviter client receives the operation of an inviter to generate new user registration guide information, the inviter is a registered user of the financial product, the new user registration guide information comprises the user information and page request information of the inviter, a server receives the new user registration guide information sent by any invitee client, analyzes the user information of the inviter by the new user registration guide information, transmits the content of a registered page to the invitee client according to the page request information, establishes the association between the invitee client and the inviter, monitors the page request from the invitee client, establishes the association between the new user and the inviter after the invitee client finishes uploading the new user registration information, monitors the operation state of all the new users associated with the inviter on the financial product, and determining the reward value for the inviter according to the statistic value of each new user in each operation state.
According to a preferred embodiment of the present invention, the determining the reward value for the inviter according to the statistics of the operation states of the new users comprises: and determining the reward value of the invitation task for the inviter according to the statistic value of the new user completing each operation task and the reward value corresponding to each operation task.
According to a preferred embodiment of the present invention, the determining the reward value for the inviter according to the statistics of the operation states of the new users comprises: and determining a time-limited task reward value for the inviter according to the statistic value of the new user who completes the specified operation task within the time-limited task time.
According to a preferred embodiment of the present invention, the determining a time-limited task reward value for the inviter according to statistics of new users who complete a specified operation task within a time-limited task time comprises: when the statistic value of a new user completing the specified operation task in the time-limited task time reaches a first threshold value, determining a first time-limited task reward for the inviter, and when the statistic value of the new user completing the specified operation task in the time-limited task time reaches a second threshold value, determining a second time-limited task reward for the inviter, wherein the first threshold value is smaller than the second threshold value, and the statistic value of the new user completing the specified operation task is cumulatively calculated in the time-limited task time.
According to a preferred embodiment of the invention, the method further comprises: and when the statistical value of a new user completing the specified operation task within the time-limited task time reaches a short message threshold value, sending the short message content corresponding to the short message threshold value to the inviter.
According to a preferred embodiment of the invention, the method further comprises: and generating task interface content according to the statistic value of a new user finishing the specified operation task within the time-limited task time, and sending the task interface content to the inviter client so that the inviter client can generate a task interface.
According to a preferred embodiment of the present invention, when the statistic value does not reach a time-limited task threshold value, the task interface includes the time-limited task time, the specified operation task content, the statistic value, a time-limited task reward and an invitation icon, wherein the invitation icon can be used to generate new user registration guidance information in response to an operation of an inviter, when the statistic value reaches the time-limited task threshold value, the task interface includes the time-limited task time, the specified operation task content, the time-limited task reward and a reward getting icon, wherein the reward getting icon can be used to issue the time-limited task reward into an account of the inviter in response to the operation of the inviter, and when the statistic value reaches the time-limited task threshold value and the inviter has got the time-limited task reward, the task interface includes the time-limited task time, the time-limited task reward, The system comprises the designated operation task content, a time-limited task reward and a picked icon, wherein the picked icon does not respond to user operation.
In order to solve the technical problem, the second aspect of the present invention provides a system for inviting new users to financial products, which includes a client and a server. The client is used for receiving the operation of an inviter and generating new user registration guide information, wherein the inviter is a registered user of the financial product, and the new user registration guide information comprises user information and page request information of the inviter. The server is connected with the plurality of clients and used for receiving new user registration guide information sent by any one invitee client, analyzing the user information of an inviter by the new user registration guide information, transmitting registration page content to the invitee client according to the page request information and establishing the association between the invitee client and the inviter; monitoring a page request from the client of the invitee, and establishing the association between the new user and the inviter after the client of the invitee finishes uploading the registration information of the new user; and monitoring the operating states of all the new users related to the inviter on the financial products, and determining the reward value for the inviter according to the statistic value of each new user in each operating state.
According to a preferred embodiment of the present invention, the determining the reward value for the inviter according to the statistics of the operation states of the new users comprises: and determining the reward value of the invitation task for the inviter according to the statistic value of the new user completing each operation task and the reward value corresponding to each operation task.
According to a preferred embodiment of the present invention, the determining the reward value for the inviter according to the statistics of the operation states of the new users comprises: and determining a time-limited task reward value for the inviter according to the statistic value of the new user who completes the specified operation task within the time-limited task time.
According to a preferred embodiment of the present invention, the determining a time-limited task reward value for the inviter according to statistics of new users who complete a specified operation task within a time-limited task time comprises: when the statistic value of a new user completing the specified operation task in the time-limited task time reaches a first threshold value, determining a first time-limited task reward for the inviter, and when the statistic value of the new user completing the specified operation task in the time-limited task time reaches a second threshold value, determining a second time-limited task reward for the inviter, wherein the first threshold value is smaller than the second threshold value, and the statistic value of the new user completing the specified operation task is cumulatively calculated in the time-limited task time.
According to a preferred embodiment of the present invention, the server is further configured to: and when the statistical value of a new user completing the specified operation task within the time-limited task time reaches a short message threshold value, sending the short message content corresponding to the short message threshold value to the inviter.
According to a preferred embodiment of the present invention, the server is further configured to: and generating task interface content according to the statistic value of a new user finishing the specified operation task within the time-limited task time, and sending the task interface content to the client of the inviter so as to facilitate the client of the inviter to generate a task interface.
According to a preferred embodiment of the present invention, when the statistic value does not reach a time-limited task threshold value, the task interface includes the time-limited task time, the specified operation task content, the statistic value, a time-limited task reward and an invitation icon, wherein the invitation icon can be used to generate new user registration guidance information in response to an operation of an inviter, when the statistic value reaches the time-limited task threshold value, the task interface includes the time-limited task time, the specified operation task content, the time-limited task reward and a reward getting icon, wherein the reward getting icon can be used to issue the time-limited task reward into an account of the inviter in response to the operation of the inviter, and when the statistic value reaches the time-limited task threshold value and the inviter has got the time-limited task reward, the task interface includes the time-limited task time, the time-limited task reward, The system comprises the designated operation task content, a time-limited task reward and a picked icon, wherein the picked icon does not respond to user operation.
In order to solve the above technical problem, a third aspect of the present invention proposes an electronic device comprising a processor and a memory storing computer-executable instructions that, when executed, cause the processor to perform the above method.
In order to solve the above technical problem, a fourth aspect of the present invention proposes a computer-readable storage medium storing one or more programs which, when executed by a processor, implement the above-mentioned method.
The invention can generate new user registration guide information through the registered inviter client and invite friends thereof by using the new user registration guide information, thereby establishing the association between the inviter and the invitee based on the new user registration guide information, and rewarding the inviter by monitoring the operation state of the new user associated with the inviter. The invention adopts reward measures to encourage the registered user to invite the friend to complete the registration, thereby reducing the customer obtaining cost and improving the user registration amount.
Drawings
In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects obtained more clear, the following will describe in detail the embodiments of the present invention with reference to the accompanying drawings. It should be noted, however, that the drawings described below are only illustrations of exemplary embodiments of the invention, from which other embodiments can be derived by those skilled in the art without inventive step.
Fig. 1 schematically shows an application scenario of a financial product new user invitation method and system according to an embodiment of the invention.
FIG. 2 is a flow chart schematically illustrating a method for inviting new users to financial products, in accordance with an embodiment of the present invention.
3A-3E schematically illustrate a task interface according to an embodiment of the invention.
FIG. 4 is a block diagram that schematically illustrates a financial product new user invitation system, in accordance with an embodiment of the present invention.
Fig. 5 schematically shows a block diagram of an electronic device according to an embodiment of the invention.
FIG. 6 schematically shows a schematic diagram of a computer-readable medium according to an embodiment of the invention.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully hereinafter with reference to the accompanying drawings, in which exemplary embodiments of the invention may be embodied in many specific forms, and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art.
The structures, properties, effects or other characteristics described in a certain embodiment may be combined in any suitable manner in one or more other embodiments, while still complying with the technical idea of the invention.
In describing particular embodiments, specific details of structures, properties, effects, or other features are set forth in order to provide a thorough understanding of the embodiments by one skilled in the art. However, it is not excluded that a person skilled in the art may implement the invention in a specific case without the above-described structures, performances, effects or other features.
The flow chart in the drawings is only an exemplary flow demonstration, and does not represent that all the contents, operations and steps in the flow chart are necessarily included in the scheme of the invention, nor does it represent that the execution is necessarily performed in the order shown in the drawings. For example, some operations/steps in the flowcharts may be divided, some operations/steps may be combined or partially combined, and the like, and the execution order shown in the flowcharts may be changed according to actual situations without departing from the gist of the present invention.
The block diagrams in the figures generally represent functional entities and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The same reference numerals denote the same or similar elements, components, or parts throughout the drawings, and thus, a repetitive description thereof may be omitted hereinafter. It will be further understood that, although the terms first, second, third, etc. may be used herein to describe various elements, components, or sections, these elements, components, or sections should not be limited by these terms. That is, these phrases are used only to distinguish one from another. For example, a first device may also be referred to as a second device without departing from the spirit of the present invention. Furthermore, the term "and/or", "and/or" is intended to include all combinations of any one or more of the listed items.
The embodiment of the invention provides a financial product new user invitation method, which comprises the following steps: the client of the inviter receives the operation of the inviter to generate new user registration guide information, the inviter is a registered user of the financial product, the new user registration guide information comprises user information of the inviter and page request information, the server receives the new user registration guide information sent by any one client of the invitee, the user information of the inviter is analyzed by the new user registration guide information, the content of a registration page is transmitted to the client of the invitee according to the page request information, meanwhile, the association between the client of the invitee and the inviter is established, the page request from the client of the invitee is monitored, when the client of the invitee finishes the uploading of the registration information of the new user, the association between the new user and the inviter is established, the operation states of all the new users associated with the inviter on the financial product are monitored, and according to the statistic value of each new user in each operation state, a value of the reward for the inviter is determined.
FIG. 1 schematically illustrates an application scenario 100 of a financial product new user invitation method and system according to an embodiment of the invention.
It should be noted that fig. 1 is only an example of an application scenario in which the embodiments of the present disclosure may be applied to help those skilled in the art understand the technical content of the present disclosure, but does not mean that the embodiments of the present disclosure may not be applied to other devices, systems, environments or scenarios.
As shown in fig. 1, an application scenario 100 according to this embodiment may include an inviter client 101, an invitee client 102, and a server 103. The communication connections between the inviter client 101, the invitee client 102, and the server 103 may be made through a network, which may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The inviter client 101, invitee client 102 may be a variety of electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablets, laptop and desktop computers, and the like.
The server 103 may be a server that provides various services, for example, may be a backend server of some financial platform.
The inviter client 101 may have installed on it, for example, an application for the financial platform.
According to the embodiment of the present invention, a registered user of a financial platform may generate new user registration guidance information through an inviter client 101, where the new user registration guidance information includes user information of the inviter and registration page request information of the financial platform. The inviter may issue the new user registration guidance information so that the new user registration guidance information may reach his friends.
The invitee who is reached by the new user registration guidance information may send the new user registration guidance information to the server 103 through the invitee client 102 to open a page delivered by the server 103.
The server 103 receives new user registration guide information sent by any invitee client 102, can analyze user information of an inviter from the new user registration guide information, transmits registration page content to the invitee client 102, establishes association between the invitee and the invitee, and establishes association between the new user and the invitee after the invitee completes registration, so that the operating states of all new users associated with the inviter can be monitored, the reward value of the inviter can be determined, the purpose of adopting reward measures to encourage registered users to invite friends to complete registration is achieved, the customer acquisition cost of a financial platform is reduced, and the user registration amount is increased.
FIG. 2 is a flow chart schematically illustrating a method for inviting new users to financial products, in accordance with an embodiment of the present invention.
As shown in fig. 2, the method includes operations S201 to S204. Wherein operation S201 may be performed by the inviter client 101 described with reference to fig. 1, for example, and operations S202 to S204 may be performed by the server 103 described with reference to fig. 1, for example.
In operation S201, the inviter client receives an operation of an inviter, which is a registered user of a financial product, to generate new user registration guidance information including user information and page request information of the inviter.
According to the embodiment of the invention, the inviter client can display an invitation icon such as 'invite to go' or 'invite to go immediately', and in response to the operation of clicking the invitation icon by the inviter, the inviter client can generate new user registration guide information.
In the embodiment of the invention, in response to the operation of clicking the invitation icon by the inviter, the inviter client can also display the invitation friend interface, and the interface can enable the inviter to select methods of sending the invitation friend to a WeChat friend, sharing the WeChat circle, sending an invitation short message to a specified mobile phone number and the like to issue the registration guide information of the new user, so that the generated registration guide information of the new user can reach the invitee.
According to the embodiment of the invention, the new user registration guide information can be a link, and can also be a short message with the link, and the like. Any invitee client receiving the new user guidance information can receive the clicks of the link by the invitee, so that page request information is sent to the server, and the server can return a registration interface of the invitee client to guide the invitee to complete registration.
In the embodiment of the present invention, the new user registration guidance information further includes user information of an inviter. For example, the new user registration guidance information may implicitly include user information of an inviter. For example, the user information of the inviter is encrypted, and the invitee cannot see the user information of the inviter in the new user registration guide information received by the invitee, but the server can analyze the user information of the inviter from the new user registration guide information in addition to returning to a registration page of the invitee client when receiving the new user registration guide information sent by the invitee client. Therefore, the association between the inviter and the invitee can be recorded in the database of the server, and after a certain user completes the operations of new user registration, line activation, loan completion and the like, the inviter corresponding to the user can be known.
According to the embodiment of the invention, in response to the user triggering the invitation icon, whether the state of the user is the login state or not can be judged firstly. And if the state of the user is the login state, displaying an invitation interface at the client of the inviter, otherwise, displaying the login interface at the client of the inviter, and guiding the user to finish the login operation.
In operation S202, the server receives new user registration guidance information sent by any invitee client, parses user information of an inviter from the new user registration guidance information, transmits registration page content to the invitee client according to page request information, and simultaneously establishes association between the invitee client and the inviter.
According to the embodiment of the invention, the new user registration guide information comprises user information and page request information of the inviter. The method comprises the steps that a user of an invitee clicks a link in registration guide information of a new user, namely, the registration guide information of the new user is sent to a server, the server receives and analyzes the registration guide information of the new user, and transmits registration page content to a client of the invitee according to analyzed page request information, so that the client of the invitee displays a registration page, and meanwhile, association between the client of the invitee and an inviter is established according to the analyzed user information of the inviter.
In operation S203, a page request from the invitee client is monitored, and when the invitee client completes uploading of registration information of a new user, association between the new user and the inviter is established.
According to the embodiment of the invention, the server can monitor the page request of the client of the invitee, and when the invitee finishes registration and the client of the invitee uploads the registration information of the new user, the server can establish the association between the new user and the inviter.
In operation S204, the operation states of all the new users associated with the inviter for the financial product are monitored, and the award value for the inviter is determined according to the statistics of the operation states of the new users.
According to the embodiment of the invention, determining the reward value for the inviter according to the statistic value of each new user in each operation state may comprise: and determining the reward value of the invitation task for the inviter according to the statistic value of the new user completing each operation task and the reward value corresponding to each operation task.
For example, as shown in FIG. 3A, the operational tasks may include, for example: the friend completes registration, the friend activates the limit, and the friend completes borrowing, and the corresponding reward values can be 2 yuan, 18 yuan and 80 yuan respectively. For example, if 5 new users are associated with the inviter, wherein 5 new users complete the registration task, 2 new users complete the credit activation task, and 1 new user completes the debit task, the inviter will have an invitation task reward value of 5 × 2+2 × 18+1 × 80-126 dollars.
In the embodiment of the present invention, determining the reward value for the inviter according to the statistical value of each new user in each operation state may further include: and determining the reward value of the time-limited task for the inviter according to the statistic value of the new user completing the specified operation task within the time-limited task time.
The time-limited task in the embodiment of the invention comprises the step of inviting friends to complete the specified operation task within the specified time.
According to the embodiment of the invention, when the statistic value of the new user who completes the specified operation task within the time-limited task time reaches a first threshold value, the first time-limited task reward for the inviter is determined, and when the statistic value of the new user who completes the specified operation task within the time-limited task time reaches a second threshold value, the second time-limited task reward for the inviter is determined, wherein the first threshold value is smaller than the second threshold value, and the statistic value of the new user who completes the specified operation task is cumulatively calculated within the time-limited task time.
For example, as shown in fig. 3B, a time-limited task 1 may be to invite the friend activation amount to accumulate for 10 people between 6 days 12 and 12 months 12, and a time-limited task 2 may be to invite the friend activation amount to accumulate for 30 people between 6 days 12 and 12 months 12. If the user invites 30 friends during the activity and completes the operation of activating the quota, the user can simultaneously receive two time-limited task rewards of a time-limited task 1 and a time-limited task 2.
In the embodiment of the invention, when the statistic value of a new user who finishes the specified operation task within the time-limited task time reaches the short message threshold value, the short message content corresponding to the short message threshold value is sent to the inviter.
For example, when the user invites friends through the "invite immediately" and "invite to go" buttons during the activity (0 at 12.6.12.12.24 o' clock) and the number of friends who successfully activate the quota is 5 people on the activity interface, a short message is automatically sent (e.g., you have a happy you to become a person in the world | two twelve-day activity, you have successfully invited 5 friends to activate the quota, go beyond 80% of financial users, [ < 500 yuan jing dong card ] close to touch, no time-out, quick pick up >) to the user. When a user invites friends through an activity interface 'invite immediately' button and an 'invite to go' button during an activity period (0 point at 12 th 6 th-24 points at 12 th day), and the number of the friends who successfully activate the quota is 15 people, a short message is automatically sent (for example, during the double twelve-limited activity period, you successfully invite 15 friends to activate the quota, more than 95% of financial users, and 10g gold (2858 yuan worth) is close to touch, less effective at time, and ready to pick up >) to the user.
According to the embodiment of the invention, the task interface content can be generated according to the statistic value of the new user who finishes the specified operation task within the time-limited task time, and the task interface content is sent to the client of the inviter, so that the client of the inviter can generate the task interface.
For example, as shown in fig. 3C, when the statistical value does not reach the time-limited task threshold, the task interface may include a time-limited task time (6 days 12-12 days 12), a specified operation task content (inviting friend activation amount is accumulated for 10), a statistical value (progress bar: X/10), a time-limited task reward (500 yuan jingdong card), and an invitation icon (de-invitation), wherein the invitation icon can be used to generate new user registration guidance information in response to an operation of an inviter.
For another example, as shown in fig. 3D, when the statistic reaches the threshold value of the time-limited task, the task interface includes time-limited task time (6 days in 12 months — 12 days in 12 months), specified operation task content (the invitation friend activation amount is accumulated for 10), time-limited task reward (500 yuan jingdong card), and a reward getting icon (reward getting), wherein the reward getting icon can be used for issuing the time-limited task reward into the account of the inviter in response to the operation of the inviter. The task interface may also include a completed task bar, and a congratulatory task completion typeface.
For another example, as shown in fig. 3E, when the statistics reach the time-limited task threshold and the inviter has picked up the time-limited task reward, the task interface includes time-limited task time (12 months 6 days — 12 months 12 days), specified operation task content (inviting friends to have activation credits accumulated up to 10), time-limited task reward (500 yuan jingdong card), and picked-up icon (picked-up), wherein the picked-up icon does not respond to the user operation.
According to the embodiment of the invention, when the user does not complete the time-limited task, the time-limited task interface shown in fig. 3C can be displayed at the client, when the user completes the time-limited task but does not receive the reward, the time-limited task interface shown in fig. 3D can be displayed at the client, when the user clicks the reward receiving, the time-limited task interface shown in fig. 3E can be displayed at the client, wherein the word of "successful receiving" can be that the floating layer stays for 5s and then fades away.
In the embodiment of the invention, the time-limited task can be configured with the upper limit of collection, the reward cannot be collected when the day reaches the upper limit of collection, and the reward can be collected again after the reward pool is refreshed the next day.
The embodiment of the invention can generate new user registration guide information through the registered inviter client and invite friends thereof by using the new user registration guide information, thereby establishing the association between the inviter and the invitee based on the new user registration guide information, and rewarding the inviter by monitoring the operation state of the new user associated with the inviter. The invention adopts reward measures to encourage the registered user to invite the friend to complete the registration, thereby reducing the customer obtaining cost and improving the user registration amount. Meanwhile, the time-limited task of the embodiment of the invention can attract a batch of users to complete the invitation task in a short time, receive the reward of the task and improve the conversion rate of MGM (Member Get Member).
Those skilled in the art will appreciate that all or part of the steps for implementing the above-described embodiments are implemented as programs executed by data processing apparatuses (including computers), i.e., computer programs. When the computer program is executed, the method provided by the invention can be realized. Furthermore, the computer program may be stored in a computer readable storage medium, which may be a readable storage medium such as a magnetic disk, an optical disk, a ROM, a RAM, or a storage array composed of a plurality of storage media, such as a magnetic disk or a magnetic tape storage array. The storage medium is not limited to centralized storage, but may be distributed storage, such as cloud storage based on cloud computing.
Embodiments of the apparatus of the present invention are described below, which may be used to perform method embodiments of the present invention. The details described in the device embodiments of the invention should be regarded as complementary to the above-described method embodiments; reference is made to the above-described method embodiments for details not disclosed in the apparatus embodiments of the invention.
FIG. 4 is a block diagram that schematically illustrates a financial product new user invitation system, in accordance with an embodiment of the present invention.
As shown in FIG. 4, the system 400 includes a client 410 and a server 420.
The client 410 is configured to receive an operation of an inviter, which is a registered user of the financial product, and generate new user registration guidance information including user information and page request information of the inviter. According to the embodiment of the present invention, the client 410 may, for example, perform the operation S201 described above with reference to fig. 2, which is not described herein again.
The server 420 is connected to the plurality of clients 410, and is configured to receive new user registration guide information sent by any one of the invited client, parse user information of an inviter from the new user registration guide information, transmit registration page content to the invitee client according to page request information, establish an association between the invitee client and the inviter, monitor a page request from the invitee client, establish an association between the new user and the inviter after the invitee client completes uploading of the new user registration information, monitor operating states of all new users associated with the inviter for the financial product, and determine an incentive value for the inviter according to statistics of the operating states of the new users. According to the embodiment of the present invention, the server 420 may perform the operations S202 to S204 described above with reference to fig. 2, for example, which are not described herein again.
According to the embodiment of the invention, determining the reward value for the inviter according to the statistic value of each new user in each operation state may comprise: and determining the reward value of the invitation task for the inviter according to the statistic value of the new user completing each operation task and the reward value corresponding to each operation task.
According to the embodiment of the invention, determining the reward value for the inviter according to the statistic value of each new user in each operation state may comprise: and determining the reward value of the time-limited task for the inviter according to the statistic value of the new user completing the specified operation task within the time-limited task time.
According to the embodiment of the invention, the determination of the reward value of the time-limited task for the inviter according to the statistic value of the new user who completes the specified operation task within the time-limited task time can comprise the following steps: when the statistic value of a new user completing the specified operation task in the time-limited task time reaches a first threshold value, determining a first time-limited task reward for an inviter, and when the statistic value of the new user completing the specified operation task in the time-limited task time reaches a second threshold value, determining a second time-limited task reward for the inviter, wherein the first threshold value is smaller than the second threshold value, and the statistic value of the new user completing the specified operation task is accumulated and calculated in the time-limited task time.
According to an embodiment of the present invention, the server 420 is further configured to: and when the statistical value of the new user completing the specified operation task within the time-limited task time reaches the short message threshold value, sending the short message content corresponding to the short message threshold value to the inviter.
According to an embodiment of the present invention, the server 420 is further configured to: and generating task interface content according to the statistic value of the new user finishing the specified operation task within the time-limited task time, and sending the task interface content to the client of the inviter so as to facilitate the client of the inviter to generate a task interface.
According to the embodiment of the invention, when the statistic value does not reach the time-limited task threshold value, the task interface comprises time-limited task time, specified operation task content, the statistic value, time-limited task reward and an invitation icon, wherein the invitation icon can be used for responding to the operation of an inviter to generate new user registration guide information. When the statistic value reaches a time-limited task threshold value, the task interface comprises time-limited task time, specified operation task content, time-limited task rewards and a reward receiving icon, wherein the reward receiving icon can be used for responding to the operation of an inviter and sending the time-limited task rewards to the account of the inviter. And when the statistic value reaches a time-limited task threshold value and the inviter already receives the time-limited task reward, the task interface comprises time-limited task time, specified operation task content, the time-limited task reward and a received icon, wherein the received icon does not respond to the user operation.
In the following, embodiments of the electronic device of the present invention are described, which may be regarded as an implementation in physical form for the above-described embodiments of the method and apparatus of the present invention. Details described in the embodiments of the electronic device of the invention should be considered supplementary to the embodiments of the method or apparatus described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described embodiments of the method or the apparatus.
Fig. 5 schematically shows a block diagram of an electronic device 500 according to an embodiment of the invention. The electronic device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 5, the electronic device 500 of the exemplary embodiment is represented in the form of a general-purpose data processing device. The components of the electronic device 500 may include, but are not limited to: at least one processing unit 510, at least one memory unit 520, a bus 530 that couples various system components including the memory unit 520 and the processing unit 510, a display unit 540, and the like.
The storage unit 520 stores a computer readable program, which may be a code of a source program or a read-only program. The program may be executed by the processing unit 510 such that the processing unit 510 performs the steps of various embodiments of the present invention. For example, the processing unit 510 may perform operation S201 as shown in fig. 2, or the processing unit 510 may be configured to perform operations S202 to S204 as shown.
The memory unit 520 may include a readable medium in the form of a volatile memory unit, such as a random access memory unit (RAM)5201 and/or a cache memory unit 5202, and may further include a read only memory unit (ROM) 5203. The memory unit 520 may also include a program/utility 5204 having a set (at least one) of program modules 5205, such program modules 5205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 500 may also communicate with one or more external devices 600 (e.g., keyboard, display, network device, bluetooth device, etc.), enable a user to interact with the electronic device 500 via the external devices 600, and/or enable the electronic device 500 to communicate with one or more other data processing devices (e.g., router, modem, etc.). Such communication can occur via input/output (I/O) interfaces 550, and can also occur via network adapter 560 to one or more networks, such as a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet. The network adapter 560 may communicate with other modules of the electronic device 500 via the bus 530. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in the electronic device 500, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The electronic device 500 shown in fig. 5 may be, for example, an inviter client, and may be, for example, configured to perform operation S201 described with reference to fig. 2, according to an embodiment of the present invention. Alternatively, the electronic device 500 shown in fig. 5 may also be, for example, a server, and may be used to perform operations S202 to S204 described with reference to fig. 2, for example.
FIG. 6 schematically shows a schematic diagram of a computer-readable medium according to an embodiment of the invention. As shown in fig. 6, the computer program may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. The computer program, when executed by one or more data processing devices, enables the computer-readable medium to implement the above-described methods of the present invention. For example, the computer program enables the computer-readable medium to implement the operation S201 of the present invention described with reference to fig. 2 when the computer program is executed by one or more data processing apparatuses, or enables the computer-readable medium to implement the operations S202 to S203 of the present invention described with reference to fig. 2 when the computer program is executed by one or more data processing apparatuses.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a data processing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the present invention can be implemented as a method, an apparatus, an electronic device, or a computer-readable medium executing a computer program. Some or all of the functions of the present invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP).
While the foregoing embodiments have described the objects, aspects and advantages of the present invention in further detail, it should be understood that the present invention is not inherently related to any particular computer, virtual machine or electronic device, and various general-purpose machines may be used to implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
Claims (10)
1. A method for inviting new users to financial products, comprising:
the method comprises the steps that an inviter client receives operation of an inviter to generate new user registration guide information, wherein the inviter is a registered user of the financial product, and the new user registration guide information comprises user information and page request information of the inviter;
the server receives new user registration guide information sent by any invitee client, analyzes the user information of an inviter by the new user registration guide information, transmits registration page content to the invitee client according to the page request information, and simultaneously establishes the association between the invitee client and the inviter;
monitoring a page request from the client of the invitee, and establishing the association between the new user and the inviter after the client of the invitee finishes uploading the registration information of the new user;
and monitoring the operating states of all the new users related to the inviter on the financial products, and determining the reward value for the inviter according to the statistic value of each new user in each operating state.
2. The method of claim 1, wherein determining the reward value for the inviter based on statistics of each new user's operating state comprises:
and determining the reward value of the invitation task for the inviter according to the statistic value of the new user completing each operation task and the reward value corresponding to each operation task.
3. The method according to any of claims 1-2, wherein said determining a reward value for the inviter based on statistics of each new user's operating state comprises:
and determining a time-limited task reward value for the inviter according to the statistic value of the new user who completes the specified operation task within the time-limited task time.
4. A method according to any of claims 1-3, wherein said determining a time-bounded task reward value for the inviter based on statistics of new users completing a specified operational task within a time-bounded task, comprises:
when the statistic value of a new user who finishes the specified operation task within the time-limited task time reaches a first threshold value, determining a first time-limited task reward for the inviter;
and when the statistic value of the new user completing the specified operation task within the time-limited task time reaches a second threshold value, determining a second time-limited task reward for the inviter, wherein the first threshold value is smaller than the second threshold value, and the statistic value of the new user completing the specified operation task is cumulatively calculated within the time-limited task time.
5. The method according to any one of claims 1-4, further comprising:
and when the statistical value of a new user completing the specified operation task within the time-limited task time reaches a short message threshold value, sending the short message content corresponding to the short message threshold value to the inviter.
6. The method according to any one of claims 1-5, further comprising:
and generating task interface content according to the statistic value of a new user finishing the specified operation task within the time-limited task time, and sending the task interface content to the inviter client so that the inviter client can generate a task interface.
7. The method according to any one of claims 1-6, wherein:
when the statistic value does not reach a time-limited task threshold value, the task interface comprises the time-limited task time, the specified operation task content, the statistic value, a time-limited task reward and an invitation icon, wherein the invitation icon can be used for responding to the operation of an inviter to generate new user registration guide information;
when the statistic value reaches a time-limited task threshold value, the task interface comprises the time-limited task time, the specified operation task content, a time-limited task reward and a reward receiving icon, wherein the reward receiving icon can be used for sending the time-limited task reward to an account of an inviter in response to the operation of the inviter;
and when the statistic value reaches a time-limited task threshold value and the inviter already receives the time-limited task reward, the task interface comprises the time-limited task time, the specified operation task content, the time-limited task reward and a received icon, wherein the received icon does not respond to the user operation.
8. A system for inviting new users to financial products, comprising:
the client is used for receiving the operation of an inviter to generate new user registration guide information, wherein the inviter is a registered user of the financial product, and the new user registration guide information comprises user information and page request information of the inviter;
the server is connected with the plurality of clients and used for receiving new user registration guide information sent by any one invitee client, analyzing the user information of an inviter by the new user registration guide information, transmitting registration page content to the invitee client according to the page request information and establishing the association between the invitee client and the inviter; monitoring a page request from the client of the invitee, and establishing the association between the new user and the inviter after the client of the invitee finishes uploading the registration information of the new user; and monitoring the operating states of all the new users related to the inviter on the financial products, and determining the reward value for the inviter according to the statistic value of each new user in each operating state.
9. An electronic device, wherein the electronic device comprises:
a processor; and the number of the first and second groups,
a memory storing computer-executable instructions that, when executed, cause the processor to perform the method of any of claims 1-7.
10. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 1-7.
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| CN201910916284.1A CN110807650A (en) | 2019-09-26 | 2019-09-26 | New financial product user invitation method and system |
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Application publication date: 20200218 |