CN111949863A - Information pushing method and device and electronic equipment - Google Patents
Information pushing method and device and electronic equipment Download PDFInfo
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
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Abstract
The invention discloses an information pushing method, which comprises the following steps: screening target users with invitation behaviors from the users; acquiring historical invitation data of the target user; acquiring the identification of the invited user from the historical invitation data, and carrying out classification statistics on the invited user according to different operation states through an invited user behavior analysis model; when the operation state of the invited user belongs to the finished state, resource configuration information corresponding to the target user station address is sent; when the operation state of the invited user belongs to an uncompleted state, the target user is guided to send push information to the invited user, different processing is carried out on the invited user in different operation states, information is prevented from being repeatedly pushed, and the invitation efficiency is effectively improved.
Description
Technical Field
The invention relates to the field of computer information processing, in particular to an information pushing method and device, electronic equipment and a computer readable medium.
Background
With the rapid development of network information technology, internet finance is also more and more widely applied to a plurality of scenes such as work, life and the like. Many banks or financial institutions providing financial services emerge in the financial market, and financial products set under various flags are full of precious to meet the requirements of different customers.
With the rapid development of mobile internet technology, online financial products become the main starting point in the internet financial field, and more users start to move from offline traditional counters to online financial platforms. Taking the emerging platform application software of the mobile terminal financial product at present as an example, a user downloads the platform application software of the financial product on a mobile terminal such as a mobile phone and the like, and completes the actions of registering an account number, authenticating a real name, evaluating personal risk bearing capacity, purchasing a financing product, re-purchasing or continuing to invest, binding a debit card and the like on the financial platform through the software.
For the online financial platform, the user registration amount is a very important operation index, and the improvement of the user registration amount is the basis for the continuous profit and development of the financial platform. Financial platforms typically employ invitations to increase user registration, for example, by setting invitation rewards, such as virtual red envelope, experience value, etc. reward data to incentivize older users to invite new users to applications. This way of increasing the number of users has the following problems: the old user frequently and blindly invites the new user in order to obtain the reward data, so that the invitation efficiency is low, and the enthusiasm of the old user for inviting the new user is easily reduced.
Disclosure of Invention
In view of the above, the present specification has been made to provide a method and apparatus for pushing information that overcomes or at least partially solves the above problems.
Additional features and advantages of the present disclosure will be set forth in the detailed description which follows, and in part will be obvious from the description, or may be learned by practice of the present disclosure.
In a first aspect, the present specification provides a method for pushing information, including:
screening target users with invitation behaviors from the users;
acquiring historical invitation data of the target user;
acquiring the identification of the invited user from the historical invitation data, and carrying out classification statistics on the invited user according to different operation states through an invited user behavior analysis model;
when the operation state of the invited user belongs to the finished state, resource configuration information corresponding to the target user station address is sent;
and when the operation state of the invited user belongs to an incomplete state, guiding the target user to send push information to the invited user.
In an exemplary embodiment of the disclosure, the obtaining an invited user identifier from the historical invitation data, and performing classification statistics on the invited user according to different operation states through an invited user behavior analysis model includes:
the behavior analysis model of the invited user acquires the historical invitation data in real time and acquires the operation behavior data of the invited user in real time through the invited user identification;
updating the operation state of the invited user based on the operation behavior data of the invited user;
and classifying and counting the invited users in different operation states at a fixed period.
In an exemplary embodiment of the present disclosure, when the operation state of the invited user belongs to a completed state, the resource configuration information corresponding to the target user site includes:
and obtaining the statistical value of the invited user in the finished state based on the classified statistics of the invited user according to different operation states, and obtaining resource configuration information by using a resource configuration model.
In an exemplary embodiment of the present disclosure, the directing the target user to send push information to the invited user when the operation state of the invited user belongs to an incomplete state includes:
making a line-specific push strategy for the invited user through an invited user behavior analysis model;
and guiding the target user to send push information based on a push strategy to different invited users.
In an exemplary embodiment of the disclosure, the making of the line-specific push policy for the invited user through the invited user behavior analysis model includes:
and generating push information aiming at different invited users according to the operation states of the different invited users.
In an exemplary embodiment of the disclosure, the guiding the target user to send push information based on a push policy to a different invited user includes:
displaying a guide page to the target user according to a fixed period;
and receiving a push instruction of the target user through the guide page, and pushing the push information to the invited user.
In an exemplary embodiment of the present disclosure, the presenting a guidance page to the target user according to the fixed period includes:
obtaining statistical values of the invited users in different operating states based on the classified statistics of the invited users in different operating states;
obtaining unconfigured resource information by utilizing a resource configuration model according to the statistic value of the invited users in the uncompleted state;
and generating the guide page according to the unconfigured resource information and the statistics of the invited users in different operation states.
In an exemplary embodiment of the present disclosure, further comprising:
acquiring behavior data of the target user on the guide page;
and determining the display time for displaying the guide page next time according to the behavior data.
In a second aspect, the present specification provides an information pushing apparatus, including:
the target user module is used for screening target users with invitation behaviors from the users;
the history invitation data module is used for acquiring history invitation data of the target user;
the classification statistical module is used for acquiring the identification of the invited user from the historical invitation data and performing classification statistics on the invited user according to different operation states through the behavior analysis model of the invited user;
a resource configuration information module, configured to configure resource configuration information corresponding to the target user station address when the operation state of the invited user belongs to a completed state;
and the push information module is used for guiding the target user to send push information to the invited user when the operation state of the invited user belongs to an uncompleted state.
In an exemplary embodiment of the disclosure, the obtaining an invited user identifier from the historical invitation data, and performing classification statistics on the invited user according to different operation states through an invited user behavior analysis model includes:
the behavior analysis model of the invited user acquires the historical invitation data in real time and acquires the operation behavior data of the invited user in real time through the invited user identification;
updating the operation state of the invited user based on the operation behavior data of the invited user;
and classifying and counting the invited users in different operation states at a fixed period.
In an exemplary embodiment of the present disclosure, when the operation state of the invited user belongs to a completed state, the resource configuration information corresponding to the target user site includes:
and obtaining the statistical value of the invited user in the finished state based on the classified statistics of the invited user according to different operation states, and obtaining resource configuration information by using a resource configuration model.
In an exemplary embodiment of the present disclosure, the directing the target user to send push information to the invited user when the operation state of the invited user belongs to an incomplete state includes:
making a line-specific push strategy for the invited user through an invited user behavior analysis model;
and guiding the target user to send push information based on a push strategy to different invited users.
In an exemplary embodiment of the disclosure, the making of the line-specific push policy for the invited user through the invited user behavior analysis model includes:
and generating push information aiming at different invited users according to the operation states of the different invited users.
In an exemplary embodiment of the disclosure, the guiding the target user to send push information based on a push policy to a different invited user includes:
displaying a guide page to the target user according to a fixed period;
and receiving a push instruction of the target user through the guide page, and pushing the push information to the invited user.
In an exemplary embodiment of the present disclosure, the presenting a guidance page to the target user according to the fixed period includes:
obtaining statistical values of the invited users in different operating states based on the classified statistics of the invited users in different operating states;
obtaining unconfigured resource information by utilizing a resource configuration model according to the statistic value of the invited users in the uncompleted state;
and generating the guide page according to the unconfigured resource information and the statistics of the invited users in different operation states.
In an exemplary embodiment of the present disclosure, further comprising:
acquiring behavior data of the target user on the guide page;
and determining the display time for displaying the guide page next time according to the behavior data.
In a third aspect, the present specification provides a server comprising a processor and a memory: the memory is used for storing a program of any one of the methods; the processor is configured to execute the program stored in the memory to implement the steps of any of the methods described above.
In a fourth aspect, the present specification provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of any of the above methods.
The method comprises the steps of screening target users with invitation behaviors from users, then obtaining operation states of invited users according to historical invitation data of the target users, then carrying out classification statistics on the invited users according to different operation states, and when the operation states of the invited users belong to finished states, sending resource configuration information corresponding to the station addresses of the target users; and when the operation state of the invited user belongs to an incomplete state, guiding the target user to send push information to the invited user. Different processing is carried out on the invited users in different operation states, information is prevented from being repeatedly pushed, invitation efficiency is effectively improved, and enthusiasm of target user invitation is further improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects obtained more clear, the following will describe in detail the embodiments of the present invention with reference to the accompanying drawings. It should be noted, however, that the drawings described below are only illustrations of exemplary embodiments of the invention, from which other embodiments can be derived by those skilled in the art without inventive faculty.
Fig. 1 is a flowchart illustrating a method for pushing information according to an exemplary embodiment.
Fig. 2 is a block diagram illustrating an apparatus for pushing information according to another exemplary embodiment.
FIG. 3 is a block diagram illustrating a server in accordance with an example embodiment.
FIG. 4 is a schematic diagram illustrating a computer-readable medium in accordance with an exemplary embodiment.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings. The exemplary embodiments, however, may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. The same reference numerals denote the same or similar elements, components, or parts in the drawings, and thus their repetitive description will be omitted.
Features, structures, characteristics or other details described in a particular embodiment do not preclude the fact that the features, structures, characteristics or other details may be combined in a suitable manner in one or more other embodiments in accordance with the technical idea of the invention.
In describing particular embodiments, the present invention has been described with reference to features, structures, characteristics or other details that are within the purview of one skilled in the art to provide a thorough understanding of the embodiments. One skilled in the relevant art will recognize, however, that the invention may be practiced without one or more of the specific features, structures, characteristics, or other details.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
It will be understood that, although the terms first, second, third, etc. may be used herein to describe various elements, components, or sections, these terms should not be construed as limiting. These phrases are used to distinguish one from another. For example, a first device may also be referred to as a second device without departing from the spirit of the present invention.
The term "and/or" and/or "includes any and all combinations of one or more of the associated listed items.
The invention provides an information pushing method, which is used for solving the current situations that the determination mode of a new user is inaccurate and the enthusiasm of an old user is reduced in the prior art, and aims to solve the problems, the general idea of the invention is as follows:
a method for pushing information comprises the following steps:
screening target users with invitation behaviors from the users;
acquiring historical invitation data of the target user;
acquiring the identification of the invited user from the historical invitation data, and carrying out classification statistics on the invited user according to different operation states through an invited user behavior analysis model;
when the operation state of the invited user belongs to the finished state, resource configuration information corresponding to the target user station address is sent;
and when the operation state of the invited user belongs to an incomplete state, guiding the target user to send push information to the invited user.
The method of the embodiment screens target users with invitation behaviors from users, then performs classification statistics on invited users corresponding to the target users according to different operation states, guides the target users to send push information to the invited users when the operation states of the invited users belong to a completed state, and further guides the old users to invite new users according to the resource configuration information corresponding to the target user site when the operation states of the invited users belong to an uncompleted state, so that the targeted push information is specifically pushed, the enthusiasm of the old users for inviting the new users is effectively improved, and further the user registration amount is improved.
The technical solution of the present invention will be described and explained in detail by means of several specific examples.
Referring to fig. 1, a method for pushing information includes:
s101: and screening target users with the invitation behaviors from the users.
The user is a historical user who completes application registration, the application may be a financial platform application, and may provide a plurality of online financial products, and the invitation behavior refers to a behavior of initiating an invitation to at least one online financial product, that is, when the user sends invitation information about at least one online financial product, the user is a target user.
The purpose of filtering the target user is to obtain historical invitation data of the target user.
S102: and acquiring historical invitation data of the target user.
Wherein the historical invitation data includes an identification of the invited user, such as name and telephone.
Here, the historical invitation data is acquired with the purpose of acquiring the operation state of the invited user through the invited user identification in the historical invitation data.
S103: and acquiring the identification of the invited user from the historical invitation data, and classifying and counting the invited user according to different operation states through an invited user behavior analysis model.
The operation status may reflect whether the invited user completes registration, and may be divided into a completed status and an uncompleted status. The classification statistics of the invited users according to different operation states means that the invited users in the same operation state are classified, and statistical values of the invited users in different operation states can be obtained through the classification statistics.
In this embodiment of the present description, the obtaining an identifier of an invited user from the historical invitation data, and performing classification statistics on the invited user according to different operation states through an invited user behavior analysis model includes:
the behavior analysis model of the invited user acquires the historical invitation data in real time and acquires the operation behavior data of the invited user in real time through the invited user identification;
updating the operation state of the invited user based on the operation behavior data of the invited user;
and classifying and counting the invited users in different operation states at a fixed period.
The historical invitation data are collected in real time, the operation behavior data of the invited user are collected in real time through the invited user identification extracted from the historical invitation data, the operation state of the invited user is further updated in real time, the operation state of the invited user can be obtained in time, finally, the operation state of the invited user obtained in real time is counted in a fixed period, and the problem that the classification accuracy is influenced due to the fact that data are not obtained in time is effectively solved.
The invited users are classified and counted according to different operation states, and different processing is performed aiming at the invited users with different operation states.
S104: and when the operation state of the invited user belongs to the finished state, resource configuration information corresponding to the target user station address is sent.
When the operation state of the invited user on the financial product invited by the target user belongs to the completion state, the financial product allocates corresponding resources to the target user. The resource allocation information is obtained by summarizing resources allocated to the target user by the plurality of financial products.
In this embodiment of the present description, when the operation state of the invited user belongs to the completed state, the resource configuration information corresponding to the target user station address includes:
and obtaining the statistical value of the invited user in the finished state based on the classified statistics of the invited user according to different operation states, and obtaining resource configuration information by using a resource configuration model.
The statistical information of the invited users in the finished state, such as statistical values, is obtained by performing classification statistics on the invited users according to different operation states, and the statistical values are substituted into the resource configuration model to obtain the resource configuration information. After the resource configuration information is obtained, the resource configuration information can be uniformly distributed to the target users.
S105: and when the operation state of the invited user belongs to an incomplete state, guiding the target user to send push information to the invited user.
In this embodiment of the present description, when the operation state of the invited user belongs to an incomplete state, the directing the target user to send push information to the invited user includes:
making a line-specific push strategy for the invited user through an invited user behavior analysis model;
and guiding the target user to send push information based on a push strategy to different invited users.
In an embodiment of the present specification, the making a line-specific push policy for the invited user through an invited user behavior analysis model includes:
and generating push information aiming at different invited users according to the operation states of the different invited users.
The method comprises the steps that incomplete contents of the invited user about registration can be obtained according to the operation state of the invited user, and corresponding push information can be formulated according to the incomplete contents so that the invited user completes registration. For example, the incomplete content is completed and a corresponding reward may be obtained.
In this embodiment of the present description, the guiding the target user to send push information based on a push policy to a different invited user includes:
displaying a guide page to the target user according to a fixed period;
and receiving a push instruction of the target user through the guide page, and pushing the push information to the invited user.
The invited users in different operation states are classified and counted in a fixed period, and the guide page is also sent to the target user in the fixed period, and the invited users and the target user are synchronous. The bootstrap page provides a push button that generates a push instruction when the target user triggers the push button. It should be noted that, after receiving the push instruction, sending push information to the uncompleted invited user to guide the uncompleted invited user to complete registration. In addition, the target user can be effectively guided to push information to the invited user in a mode of guiding the page and showing the page in a fixed period.
In an embodiment of the present description, the presenting a guidance page to the target user according to the fixed period includes:
obtaining statistical values of the invited users in different operating states based on the classified statistics of the invited users in different operating states;
obtaining unconfigured resource information by utilizing a resource configuration model according to the statistic value of the invited users in the uncompleted state;
and generating the guide page according to the unconfigured resource information and the statistics of the invited users in different operation states.
The guiding page displays the pushing button, the unconfigured resource information and the statistics of the invited users in different operating states, and the target user can be guided to trigger the pushing button through the unconfigured resource information and the statistics of the invited users in different operating states so as to send the pushing information to the invited users in uncompleted states, and the enthusiasm of inviting the target user is effectively improved.
In addition, ranking information, such as ranking information of the invited user, is displayed on the guidance page.
In an embodiment of the present description, the method further comprises:
acquiring behavior data of the target user on the guide page;
and determining the display time for displaying the guide page next time according to the behavior data.
If the target user triggers the push button on the guide page, the guide page is continuously displayed to the target user according to a fixed period, and if the target user does not trigger the push button on the guide page in the current period, the guide page is displayed at intervals, so that the purpose of preventing disturbance is achieved.
The method achieves the following technical effects:
screening target users with invitation behaviors from users, then obtaining operation states of invited users according to historical invitation data of the target users, then carrying out classification statistics on the invited users according to different operation states, and when the operation states of the invited users belong to a finished state, allocating resource configuration information corresponding to a target user station address; and when the operation state of the invited user belongs to an incomplete state, guiding the target user to send push information to the invited user. Different processing is carried out on the invited users in different operation states, information is prevented from being repeatedly pushed, invitation efficiency is effectively improved, and enthusiasm of target user invitation is further improved. The invited users guiding the incomplete state can be shown in a fixed period mode through a guiding page, the guiding page can display the unconfigured resource information and the statistics of the invited users in different operation states, and the target user is promoted to push information to the invited users in the incomplete state.
Those skilled in the art will appreciate that all or part of the steps to implement the above-described embodiments are implemented as programs (computer programs) executed by a computer data processing apparatus. When the computer program is executed, the method provided by the invention can be realized. Furthermore, the computer program may be stored in a computer readable storage medium, which may be a readable storage medium such as a magnetic disk, an optical disk, a ROM, a RAM, or a storage array composed of a plurality of storage media, such as a magnetic disk or a magnetic tape storage array. The storage medium is not limited to centralized storage, but may be distributed storage, such as cloud storage based on cloud computing.
Embodiments of the apparatus of the present invention are described below, which may be used to perform method embodiments of the present invention. The details described in the device embodiments of the invention should be regarded as complementary to the above-described method embodiments; reference is made to the above-described method embodiments for details not disclosed in the apparatus embodiments of the invention.
As shown in fig. 2, an apparatus for pushing information includes:
a target user module 201, configured to filter target users with invitation behaviors from users;
a history invitation data module 202, configured to obtain history invitation data of the target user;
the classification statistical module 203 is used for acquiring the identification of the invited user from the historical invitation data and performing classification statistics on the invited user according to different operation states through an invited user behavior analysis model;
a resource configuration information module 204, configured to, when the operation state of the invited user belongs to a completed state, send resource configuration information corresponding to the target user station address;
a push information module 205, configured to, when the operation state of the invited user belongs to an incomplete state, direct the target user to send push information to the invited user.
In this embodiment of the present specification, the obtaining an identifier of an invited user from the historical invitation data, and performing classification statistics on the invited user according to different operation states through an invited user behavior analysis model, includes:
the behavior analysis model of the invited user acquires the historical invitation data in real time and acquires the operation behavior data of the invited user in real time through the invited user identification;
updating the operation state of the invited user based on the operation behavior data of the invited user;
and classifying and counting the invited users in different operation states at a fixed period.
In this embodiment of this specification, when the operation state of the invited user belongs to the completed state, the resource configuration information corresponding to the target user station address includes:
and obtaining the statistical value of the invited user in the finished state based on the classified statistics of the invited user according to different operation states, and obtaining resource configuration information by using a resource configuration model.
In this embodiment of the present specification, when the operation state of the invited user belongs to an incomplete state, the directing the target user to send push information to the invited user includes:
making a line-specific push strategy for the invited user through an invited user behavior analysis model;
and guiding the target user to send push information based on a push strategy to different invited users.
In this embodiment of this specification, the making of a line-specific push policy for an invited user through an invited user behavior analysis model includes:
and generating push information aiming at different invited users according to the operation states of the different invited users.
In this embodiment of the present specification, the guiding the target user to send push information based on a push policy to a different invited user includes:
displaying a guide page to the target user according to a fixed period;
and receiving a push instruction of the target user through the guide page, and pushing the push information to the invited user.
In an embodiment of this specification, the presenting a guidance page to the target user according to the fixed period includes:
obtaining statistical values of the invited users in different operating states based on the classified statistics of the invited users in different operating states;
obtaining unconfigured resource information by utilizing a resource configuration model according to the statistic value of the invited users in the uncompleted state;
and generating the guide page according to the unconfigured resource information and the statistics of the invited users in different operation states.
In the embodiment of this specification, still include:
acquiring behavior data of the target user on the guide page;
and determining the display time for displaying the guide page next time according to the behavior data.
Those skilled in the art will appreciate that the modules in the above-described embodiments of the apparatus may be distributed as described in the apparatus, and may be correspondingly modified and distributed in one or more apparatuses other than the above-described embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.
In the following, embodiments of the electronic device of the present invention are described, which may be regarded as specific physical implementations for the above-described embodiments of the method and apparatus of the present invention. Details described in the embodiments of the electronic device of the invention should be considered supplementary to the embodiments of the method or apparatus described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described embodiments of the method or the apparatus.
Fig. 3 is a block diagram of an exemplary embodiment of an electronic device according to the present invention. An electronic device 300 according to this embodiment of the invention is described below with reference to fig. 3. The electronic device 300 shown in fig. 3 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 3, electronic device 300 is embodied in the form of a general purpose computing device. The components of electronic device 300 may include, but are not limited to: at least one processing unit 310, at least one memory unit 320, a bus 330 connecting the various system components (including the memory unit 320 and the processing unit 310), a display unit 340, and the like.
Wherein the storage unit stores program code executable by the processing unit 310, so that the processing unit 310 performs the steps according to various exemplary embodiments of the present invention described in the above-mentioned electronic prescription flow processing method section of the present specification. For example, the processing unit 310 may perform the steps as shown in fig. 1.
The storage unit 320 may include readable media in the form of volatile storage units, such as a random access memory unit (RAM)3201 and/or a cache storage unit 3202, and may further include a read only memory unit (ROM) 3203.
The storage unit 320 may also include a program/utility 3204 having a set (at least one) of program modules 3205, such program modules 3205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 300 may also communicate with one or more external devices 400 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 300, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 300 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 350. Also, the electronic device 300 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) via the network adapter 360. Network adapter 360 may communicate with other modules of electronic device 300 via bus 330. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with electronic device 300, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a computing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention. The computer program, when executed by a data processing apparatus, enables the computer readable medium to implement the above-described method of the invention, namely: screening target users with invitation behaviors from users, then obtaining operation states of invited users according to historical invitation data of the target users, then carrying out classification statistics on the invited users according to different operation states, and when the operation states of the invited users belong to a finished state, allocating resource configuration information corresponding to a target user station address; and when the operation state of the invited user belongs to an incomplete state, guiding the target user to send push information to the invited user. Different processing is carried out on the invited users in different operation states, information is prevented from being repeatedly pushed, invitation efficiency is effectively improved, and enthusiasm of target user invitation is further improved.
FIG. 4 is a schematic diagram illustrating a computer-readable medium in accordance with an exemplary embodiment.
The computer program may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functionality of some or all of the components in embodiments in accordance with the invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP). The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
While the foregoing embodiments have described the objects, aspects and advantages of the present invention in further detail, it should be understood that the present invention is not inherently related to any particular computer, virtual machine or electronic device, and various general-purpose machines may be used to implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
Claims (10)
1. A method of information push, comprising:
screening target users with invitation behaviors from the users;
acquiring historical invitation data of the target user;
acquiring the identification of the invited user from the historical invitation data, and carrying out classification statistics on the invited user according to different operation states through an invited user behavior analysis model;
when the operation state of the invited user belongs to the finished state, resource configuration information corresponding to the target user station address is sent;
and when the operation state of the invited user belongs to an incomplete state, guiding the target user to send push information to the invited user.
2. The method of claim 1, wherein the obtaining the identity of the invited user from the historical invitation data, and performing classification statistics on the invited user according to different operation states through an invited user behavior analysis model, comprises:
the behavior analysis model of the invited user acquires the historical invitation data in real time and acquires the operation behavior data of the invited user in real time through the invited user identification;
updating the operation state of the invited user based on the operation behavior data of the invited user;
and classifying and counting the invited users in different operation states at a fixed period.
3. The method according to any one of claims 1-2, wherein when the operation status of the invited user belongs to a completed status, the resource configuration information corresponding to the target user site includes:
and obtaining the statistical value of the invited user in the finished state based on the classified statistics of the invited user according to different operation states, and obtaining resource configuration information by using a resource configuration model.
4. The method according to any one of claims 1-3, wherein the directing the target user to send push information to the invited user when the operation status of the invited user belongs to an incomplete status comprises:
making a line-specific push strategy for the invited user through an invited user behavior analysis model;
and guiding the target user to send push information based on a push strategy to different invited users.
5. The method according to any one of claims 1-4, wherein the making of the line-specific push policy for the invited user through the invited user behavior analysis model comprises:
and generating push information aiming at different invited users according to the operation states of the different invited users.
6. The method of any of claims 1-5, wherein the directing the target user to send push information based on a push policy to a different invited user comprises:
displaying a guide page to the target user according to a fixed period;
and receiving a push instruction of the target user through the guide page, and pushing the push information to the invited user.
7. The method according to any one of claims 1-6, wherein the presenting a guidance page to the target user according to the fixed period comprises:
obtaining statistical values of the invited users in different operating states based on the classified statistics of the invited users in different operating states;
obtaining unconfigured resource information by utilizing a resource configuration model according to the statistic value of the invited users in the uncompleted state;
and generating the guide page according to the unconfigured resource information and the statistics of the invited users in different operation states.
8. An information pushing apparatus, comprising:
the target user module is used for screening target users with invitation behaviors from the users;
the history invitation data module is used for acquiring history invitation data of the target user;
the classification statistical module is used for acquiring the identification of the invited user from the historical invitation data and performing classification statistics on the invited user according to different operation states through the behavior analysis model of the invited user;
a resource configuration information module, configured to configure resource configuration information corresponding to the target user station address when the operation state of the invited user belongs to a completed state;
and the push information module is used for guiding the target user to send push information to the invited user when the operation state of the invited user belongs to an uncompleted state.
9. An electronic device, comprising:
a processor; and the number of the first and second groups,
a memory storing computer-executable instructions that, when executed, cause the processor to perform the method of any of claims 1-7.
10. A computer readable storage medium, characterized in that the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 1-7.
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