CN111680215B - Information pushing method and device and electronic equipment - Google Patents
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- 238000000034 method Methods 0.000 title claims abstract description 57
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Abstract
The invention discloses a method and a device for pushing information, wherein the method comprises the following steps: acquiring application information, wherein the application information comprises application characteristics and application user data; acquiring third-party user data based on the application characteristics; comparing the third-party user data with the application user data, and selecting an object to be pushed in the third-party user data; generating information configuration data by using a preset information configuration rule according to the object to be pushed, wherein the information configuration data comprises pushing time and information content; and pushing the information content to the object end to be pushed according to the pushing time. The number of active people of the application is increased, and the purpose of improving the operation benefit of application development enterprises is achieved.
Description
Technical Field
The invention relates to the field of computer information processing, in particular to an information pushing method and device, electronic equipment and a computer readable medium.
Background
With the continuous development of internet technology, more and more people begin to use mobile terminal devices such as smart phones and tablet computers. Meanwhile, the widespread popularization of the mobile internet has prompted the development of mobile applications to be more rapid, and users can perform various activities by using various mobile applications installed on mobile terminals.
For an application development enterprise, the number of users active on the application is closely related to the operation benefit of the enterprise. For example, in an application developed by an enterprise, thousands of users are active every day, but there may always be some users who are no longer using the application due to factors such as activity experience, and so on, and loss of users is inevitable. Therefore, it is crucial for operational benefit maximization to recall the lost users, and to introduce new users.
Disclosure of Invention
In view of the above, the present specification has been made to provide a method and apparatus for pushing information that overcomes or at least partially solves the above problems.
Additional features and advantages of the present disclosure will be set forth in the detailed description which follows, and in part will be obvious from the description, or may be learned by practice of the present disclosure.
In a first aspect, the present specification provides a method for pushing information, including:
acquiring application information, wherein the application information comprises application characteristics and application user data;
acquiring third-party user data based on the application characteristics;
comparing the third-party user data with the application user data, and selecting an object to be pushed in the third-party user data;
generating information configuration data by using a preset information configuration rule according to the object to be pushed, wherein the information configuration data comprises pushing time and information content;
and pushing the information content to the object end to be pushed according to the pushing time.
In an exemplary embodiment of the present disclosure, the comparing the third-party user data with the application user data, and selecting an object to be pushed in the third-party user data includes:
judging whether the third-party user is the application user or not, if not, the third-party user is an object to be pushed; if so, judging whether the application user information corresponding to the third-party user meets a preset condition;
and if the application user information corresponding to the third-party user meets the preset condition, the third-party user is an object to be pushed.
In an exemplary embodiment of the present disclosure, the application user information includes resource application data and resource process data;
if the resource application data does not pass, judging whether the resource process data is released;
and if the resource process data is released, the application user information meets a preset condition.
In an exemplary embodiment of the present disclosure, the generating, according to the object to be pushed, information configuration data by using a preset information configuration rule includes:
setting the pushing time;
and selecting the information content corresponding to the pushing time.
In an exemplary embodiment of the present disclosure, the generating information configuration data according to the object to be pushed by using a preset information configuration rule includes:
setting a push period and pre-push time in the push period;
determining the pushing time according to the pushing period and the pre-pushing time;
and obtaining the information content according to the behavior data of the pushing object before the pushing time.
In an exemplary embodiment of the present disclosure, the determining the push time according to the push cycle and the pre-push time includes:
acquiring the selected data of the object to be pushed in the pushing period;
and determining the pushing time based on the selected data of the object to be pushed, the pushing period and the pre-pushing time.
In an exemplary embodiment of the present disclosure, the selected data of the object to be pushed includes a number of selected days;
and if the selected days of the object to be pushed are equal to the days of the pushing period, the pushing time is after the pushing period is finished.
In a second aspect, the present specification provides an apparatus for pushing information, including:
the application information module is used for acquiring application information, and the application information comprises application characteristics and application user data;
the third-party user data module is used for acquiring third-party user data based on the application characteristics;
the comparison module is used for comparing the third-party user data with the application user data and selecting an object to be pushed in the third-party user data;
the information configuration data module is used for generating information configuration data by using a preset information configuration rule according to the object to be pushed, wherein the information configuration data comprises pushing time and information content;
and the processing module is used for pushing the information content to the object end to be pushed according to the pushing time.
In an exemplary embodiment of the present disclosure, the comparing the third-party user data with the application user data, and selecting an object to be pushed in the third-party user data includes:
judging whether the third-party user is the application user or not, if not, the third-party user is an object to be pushed; if so, judging whether the application user information corresponding to the third-party user meets a preset condition;
and if the application user information corresponding to the third-party user meets the preset condition, the third-party user is an object to be pushed.
In an exemplary embodiment of the present disclosure, the application user information includes resource application data and resource process data;
if the resource application data does not pass, judging whether the resource process data is released;
and if the resource process data is released, the application user information meets a preset condition.
In an exemplary embodiment of the present disclosure, the generating, according to the object to be pushed, information configuration data by using a preset information configuration rule includes:
setting the pushing time;
and selecting the information content corresponding to the pushing time.
In an exemplary embodiment of the present disclosure, the generating information configuration data according to the object to be pushed by using a preset information configuration rule includes:
setting a push period and pre-push time in the push period;
determining the pushing time according to the pushing period and the pre-pushing time;
and obtaining the information content according to the behavior data of the pushing object before the pushing time.
In an exemplary embodiment of the present disclosure, the determining the push time according to the push cycle and the pre-push time includes:
acquiring selected data of the object to be pushed in the pushing period;
and determining the pushing time based on the selected data of the object to be pushed, the pushing period and the pre-pushing time.
In an exemplary embodiment of the present disclosure, the selected data of the object to be pushed includes a selected number of days;
and if the selected days of the object to be pushed are equal to the days of the pushing period, the pushing time is after the pushing period is finished.
In a third aspect, the present specification provides a server comprising a processor and a memory: the memory is used for storing a program of any one of the methods; the processor is configured to execute the program stored in the memory to implement the steps of any of the methods described above.
In a fourth aspect, the present specification provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of any of the above methods.
According to the method and the device, the third-party user data and the application user data are compared to select the object to be pushed in the third-party user data, the selected object to be pushed can be an application loss user and a potential user who does not use the application, then information can be sent to the object to be pushed to prompt the object to be pushed to use the application, the content of the information can be activity content aiming at the application, the number of active people of the application is increased, and the purpose of improving the operation benefit of an application development enterprise is achieved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects obtained more clear, the following will describe in detail the embodiments of the present invention with reference to the accompanying drawings. It should be noted, however, that the drawings described below are only illustrations of exemplary embodiments of the invention, from which other embodiments can be derived by those skilled in the art without inventive faculty.
Fig. 1 is a flowchart illustrating a method for pushing information according to an exemplary embodiment.
Fig. 2 is a block diagram of an apparatus for pushing information according to another exemplary embodiment.
Fig. 3 is a block diagram illustrating a server in accordance with an example embodiment.
FIG. 4 is a schematic diagram illustrating a computer readable medium according to an example embodiment.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings. The exemplary embodiments, however, may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept to those skilled in the art. The same reference numerals denote the same or similar elements, components, or parts in the drawings, and thus their repetitive description will be omitted.
Features, structures, characteristics or other details described in a particular embodiment may not be excluded from being combined in a suitable manner in one or more other embodiments, while still complying with the technical idea of the invention.
In describing particular embodiments, the present invention has been described with reference to features, structures, characteristics or other details that are within the purview of one skilled in the art to provide a thorough understanding of the embodiments. One skilled in the relevant art will recognize, however, that the invention may be practiced without one or more of the specific features, structures, characteristics, or other details.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
It will be understood that, although the terms first, second, third, etc. may be used herein to describe various elements, components, or sections, these terms should not be construed as limiting. These phrases are used to distinguish one from another. For example, a first device may also be referred to as a second device without departing from the spirit of the present invention.
The term "and/or" and/or "includes any and all combinations of one or more of the associated listed items.
The present invention provides an information push method, which is used for solving the current situation that the operation benefit is affected due to the loss of an application user in the prior art, and in order to solve the above problems, the general idea of the present invention is as follows:
a method for pushing information comprises the following steps:
acquiring application information, wherein the application information comprises application characteristics and application user data;
acquiring third-party user data based on the application characteristics;
comparing the third-party user data with the application user data, and selecting an object to be pushed in the third-party user data;
generating information configuration data by using a preset information configuration rule according to the object to be pushed, wherein the information configuration data comprises pushing time and information content;
and pushing the information content to the object end to be pushed according to the pushing time.
According to the method, the object to be pushed in the third-party user data is selected by comparing the third-party user data with the application user data, the selected object to be pushed can be a lost user of the application and a potential user of the unused application, then the object to be pushed can be prompted to use the application by sending information to the object to be pushed, the content of the information can be activity content aiming at the application, the number of active people of the application is increased, and the purpose of improving the operation benefit of an application development enterprise is achieved.
The technical solution of the present invention will be described and explained in detail by means of several specific examples.
Referring to fig. 1, a method for pushing information includes:
s101: acquiring application information, wherein the application information comprises application characteristics and application user data.
The application characteristics include information such as name, function and classification of the application. Here an application feature is obtained with the aim of finding third party user data intended for using the application. The application user data comprises the name, the terminal number and the like of the application user, the terminal can comprise a mobile phone or a computer and the like, and if the terminal is the mobile phone, the terminal number is the mobile phone number. Here, application user data is obtained for the purpose of comparison with third party user data.
S102: and acquiring third-party user data based on the application characteristics.
The third party user data includes the name and terminal number of the third party user. The third-party user data can be acquired through an API (application programming Interface), and the third-party user data is acquired based on the application characteristics, namely, the third-party user of the third-party user data is a user who intentionally uses the application, so that the third-party user data is beneficial to accurately finding the object to be pushed.
Here, third party user data is obtained for purposes of comparison with application user data.
S103: and comparing the third-party user data with the application user data, and selecting an object to be pushed in the third-party user data.
The objects to be pushed comprise potential users who do not use the application and users who use the application and are lost.
In an embodiment of the present specification, the comparing the third-party user data with the application user data, and selecting an object to be pushed in the third-party user data includes:
judging whether the third-party user is the application user or not, if not, the third-party user is an object to be pushed; if so, judging whether the application user information corresponding to the third party user meets a preset condition or not;
and if the application user information corresponding to the third-party user meets the preset condition, the third-party user is an object to be pushed.
If the third-party user is judged not to be the application user, the determined object to be pushed is a potential user not using the application. If the third-party user is judged to be the application user, the third-party user is the user who uses the application, but the third-party user cannot be judged to be the loss user of the application at the moment, so that the preset condition is continuously judged to be met, and if the preset condition is met, the determined object to be pushed is the loss user of the application at the moment.
In an embodiment of the present specification, the application user information includes resource application data and resource process data;
if the resource application data does not pass, judging whether the resource process data is released;
and if the resource process data is released, the application user information meets a preset condition.
The application provides a resource allocation function, namely resource allocation can be performed according to the resource application of the user, and the resource comprises virtual money or credit amount and the like. And if the resource application passes, allocating the corresponding resource to the user. And if the resource application is not passed, the resource is not distributed to the user. When a user does not get resource allocation, there may be a case where the application is not being used, and the user becomes a churn user. When the resource application is not passed, the resource application forbidding time also exists, and after the time for forbidding the resource application is ended, the user is allowed to apply for the resource again. The resource process data is released, which means that the prohibited time for resource application is passed and the user is allowed to apply for the resource again. Therefore, when the resource application of the application user fails and the prohibition time of the resource application passes, the preset condition is met.
In summary, the potential users who do not use the application and the lost users who use the application and have the prohibited time of the resource application, which are found from the third-party user data, are all the objects to be pushed. It should be noted that, both the potential user and the attrition user are found from the third-party user data by comparing the third-party user data with the application user data, which indicates that they still have the requirement of resource application, and do not select application for use.
Here, the object to be pushed is selected with the purpose of sending information to the object to be pushed so that it uses the application.
S104: and generating information configuration data by using a preset information configuration rule according to the object to be pushed, wherein the information configuration data comprises pushing time and information content.
In an embodiment of this specification, the generating information configuration data according to the object to be pushed by using a preset information configuration rule includes:
setting the pushing time;
and selecting the information content corresponding to the pushing time.
The push time and the information content can be set or selected manually, so that the push time can set one or more time points, and the information content can be selected to be the advertisement content for continuously using the application. For example, the information content for the potential object and the attrition object may be different, so that the information content is more targeted, and the attraction of the user for using the application is increased, thereby promoting the user to use the application.
In an embodiment of this specification, the generating information configuration data according to the object to be pushed by using a preset information configuration rule includes:
setting a pushing period and pre-pushing time in the pushing period;
determining the pushing time according to the pushing period and the pre-pushing time;
and obtaining the information content according to the behavior data of the pushing object before the pushing time.
The starting time of the pushing period is the time when the object to be pushed is selected and taken out for the first time, and therefore, in the pushing period, the object to be pushed may have the possibility of being selected and taken out for multiple times.
By setting the push period, the cost increase caused by too much information transmission is prevented, and the push effect is effectively improved.
The application provides tasks including perfecting input of face brushing and identity cards, and the like, and the behavior data refers to operation data of the user on the application, including completing input operation of face brushing and identity cards, and the like. For example, if the behavior data is analyzed and the user is found not to complete the face brushing task, information content about completing the face brushing to obtain rewards is sent to prompt the user to complete all tasks. It is worth noting that if the user has completed all tasks on the application, no information is sent anymore.
In an embodiment of this specification, the determining the push time according to the push cycle and the pre-push time includes:
acquiring selected data of the object to be pushed in the pushing period;
and determining the pushing time based on the selected data of the object to be pushed, the pushing period and the pre-pushing time.
In an embodiment of the present specification, the selected data of the object to be pushed includes a selected number of days;
and if the selected days of the object to be pushed are equal to the days of the pushing period, the pushing time is after the pushing period is finished.
The number of selected days of the object to be pushed is equal to the number of days of the pushing period, the object to be pushed is selected every day in the pushing period, and the object to be pushed is in an unfinished task state all the time, so that the possibility that a user uses an application is low, the application can be sent without pre-pushing time, information content can be sent on the first day after the pushing period is finished, and cost increase is effectively prevented.
For example, when the time when the object to be pushed is first selected is 11 months and 8 days, the set pushing cycle is 30 days, the selected pre-pushing time is 11 months and 9 days, 11 months and 11 days, 11 months and 15 days, 11 months and 22 days, and 12 months and 8 days, if information pushing is performed according to the pre-pushing time, before pushing information at each pre-pushing time, behavior data before the pre-pushing time is acquired, and information content corresponding to the pushing time is formed.
If the object to be pushed is selected every day in the pushing period and the object to be pushed is in the unfinished task state all the time, the pushing time is 12 months and 9 days, and the information content is the content formed by the behavior data before the pushing time.
Here, information configuration data is generated with the purpose of pushing information to the object to be pushed.
S105: and pushing the information content to the object end to be pushed according to the pushing time.
In S102, the terminal number of the third-party user data is obtained, and after the object to be pushed in the third-party user data is selected, the information content is sent to the terminal number of the object to be pushed according to the pushing time.
The method achieves the following technical effects:
the method comprises the steps of comparing third-party user data with application user data to select an object to be pushed in the third-party user data, wherein the selected object to be pushed can be an application loss user and a potential user who does not use the application, then sending information to the object to be pushed to prompt the object to be pushed to use the application, the content of the information can be active content aiming at the application, the number of active people of the application is increased, and the purpose of improving the operation benefit of an application development enterprise is achieved. In addition, a push period is set for information push, information content is generated according to behavior data of a user, cost increase is prevented, and a push effect is improved.
Those skilled in the art will appreciate that all or part of the steps to implement the above-described embodiments are implemented as programs (computer programs) executed by a computer data processing apparatus. When the computer program is executed, the method provided by the invention can be realized. Furthermore, the computer program may be stored in a computer readable storage medium, which may be a readable storage medium such as a magnetic disk, an optical disk, a ROM, a RAM, or a storage array composed of a plurality of storage media, such as a magnetic disk or a magnetic tape storage array. The storage medium is not limited to centralized storage, but may be distributed storage, such as cloud storage based on cloud computing.
Embodiments of apparatus of the present invention are described below, which may be used to perform method embodiments of the present invention. The details described in the device embodiments of the invention should be regarded as supplementary to the method embodiments described above; reference is made to the above-described method embodiments for details not disclosed in the apparatus embodiments of the invention.
As shown in fig. 2, an apparatus for pushing information includes:
an application information module 201, configured to obtain application information, where the application information includes application features and application user data;
a third-party user data module 202, configured to obtain third-party user data based on the application characteristics;
the comparison module 203 is configured to compare the third-party user data with the application user data, and select an object to be pushed in the third-party user data;
an information configuration data module 204, configured to generate information configuration data according to the object to be pushed by using a preset information configuration rule, where the information configuration data includes pushing time and information content;
the processing module 205 is configured to push the information content to the object to be pushed according to the push time.
In an embodiment of this specification, the comparing the third-party user data with the application user data, and selecting an object to be pushed in the third-party user data includes:
judging whether the third-party user is the application user or not, if not, the third-party user is an object to be pushed; if so, judging whether the application user information corresponding to the third-party user meets a preset condition;
and if the application user information corresponding to the third-party user meets the preset condition, the third-party user is an object to be pushed.
In an embodiment of the present specification, the application user information includes resource application data and resource process data;
if the resource application data is failed, judging whether the resource process data is released;
and if the resource process data is released, the application user information meets a preset condition.
In an embodiment of this specification, the generating information configuration data according to the object to be pushed by using a preset information configuration rule includes:
setting the pushing time;
and selecting the information content corresponding to the pushing time.
In an embodiment of this specification, the generating information configuration data according to the object to be pushed by using a preset information configuration rule includes:
setting a pushing period and pre-pushing time in the pushing period;
determining the pushing time according to the pushing period and the pre-pushing time;
and acquiring the information content according to the behavior data of the push object before the push time.
In an embodiment of this specification, the determining the push time according to the push cycle and the pre-push time includes:
acquiring the selected data of the object to be pushed in the pushing period;
and determining the pushing time based on the selected data of the object to be pushed, the pushing period and the pre-pushing time.
In an embodiment of the present specification, the selected data of the object to be pushed includes a number of selected days;
and if the selected days of the object to be pushed are equal to the days of the pushing period, the pushing time is after the pushing period is finished.
Those skilled in the art will appreciate that the modules in the above-described embodiments of the apparatus may be distributed as described in the apparatus, and that corresponding variations may be made in one or more apparatus other than the above-described embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.
In the following, embodiments of the electronic device of the present invention are described, which may be seen as specific physical implementations for the above-described embodiments of the method and apparatus of the present invention. Details described in the embodiments of the electronic device of the invention should be considered supplementary to the embodiments of the method or apparatus described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described embodiments of the method or the apparatus.
Fig. 3 is a block diagram of an exemplary embodiment of an electronic device according to the present invention. An electronic device 300 according to this embodiment of the invention is described below with reference to fig. 3. The electronic device 300 shown in fig. 3 is only an example and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 3, electronic device 300 is embodied in the form of a general purpose computing device. The components of electronic device 300 may include, but are not limited to: at least one processing unit 310, at least one memory unit 320, a bus 330 that couples various system components including the memory unit 320 and the processing unit 310, a display unit 340, and the like.
Wherein the storage unit stores program code, which can be executed by the processing unit 310, so that the processing unit 310 executes the steps according to various exemplary embodiments of the present invention described in the above-mentioned electronic prescription flow processing method section of this specification. For example, the processing unit 310 may perform the steps shown in fig. 1.
The storage unit 320 may include readable media in the form of volatile storage units, such as a random access memory unit (RAM) 3201 and/or a cache storage unit 3202, and may further include a read only memory unit (ROM) 3203.
The storage unit 320 may also include a program/utility 3204 having a set (at least one) of program modules 3205, such program modules 3205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which or some combination thereof may comprise an implementation of a network environment.
The electronic device 300 may also communicate with one or more external devices 400 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 300, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 300 to communicate with one or more other computing devices. Such communication may occur through input/output (I/O) interface 350. Also, the electronic device 300 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) via the network adapter 360. Network adapter 360 may communicate with other modules of electronic device 300 via bus 330. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with electronic device 300, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the description of the above embodiments, those skilled in the art will readily understand that the exemplary embodiments described in the present invention may be implemented by software, and may also be implemented by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a computing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention. When executed by a data processing device, the computer program enables the computer readable medium to implement the above method of the present invention, namely: the method comprises the steps of comparing third-party user data with application user data to select an object to be pushed in the third-party user data, wherein the selected object to be pushed can be a lost user of an application and a potential user of an unused application, then sending information to the object to be pushed to prompt the object to be pushed to use the application, the content of the information can be active content aiming at the application, the number of active people of the application is increased, and the purpose of improving the operation benefit of an application development enterprise is achieved.
FIG. 4 is a schematic diagram illustrating a computer-readable medium in accordance with an exemplary embodiment.
The computer program may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functionality of some or all of the components in embodiments in accordance with the invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP). The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on a computer readable medium or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
While the foregoing embodiments have described the objects, aspects and advantages of the present invention in further detail, it should be understood that the present invention is not inherently related to any particular computer, virtual machine or electronic device, and various general-purpose machines may be used to implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
Claims (14)
1. A method for pushing information, comprising:
acquiring application information, wherein the application information comprises application characteristics and application user data;
acquiring third-party user data based on the application characteristics;
comparing the third-party user data with the application user data, judging whether the third-party user is the application user, and if not, determining that the third-party user is an object to be pushed; if so, judging whether the application user information corresponding to the third party user meets a preset condition or not;
if the application user information corresponding to the third-party user meets the preset condition, the third-party user is an object to be pushed;
generating information configuration data by using a preset information configuration rule according to the object to be pushed, wherein the information configuration data comprises pushing time and information content;
and pushing the information content to the object end to be pushed according to the pushing time.
2. The method of claim 1, wherein the application user information comprises resource application data and resource process data;
if the resource application data does not pass, judging whether the resource process data is released;
and if the resource process data is released, the application user information meets a preset condition.
3. The method according to claim 1, wherein the generating information configuration data according to the object to be pushed by using a preset information configuration rule includes:
setting the pushing time;
and selecting the information content corresponding to the pushing time.
4. The method according to claim 1, wherein the generating information configuration data according to the object to be pushed by using a preset information configuration rule includes:
setting a push period and pre-push time in the push period;
determining the pushing time according to the pushing period and the pre-pushing time;
and obtaining the information content according to the behavior data of the pushing object before the pushing time.
5. The method of claim 4, wherein the determining the push time according to the push period and the pre-push time comprises:
acquiring the selected data of the object to be pushed in the pushing period;
and determining the pushing time based on the selected data of the object to be pushed, the pushing period and the pre-pushing time.
6. The method of claim 5, wherein the selected data of the object to be pushed comprises a number of selected days;
and if the selected days of the object to be pushed are equal to the days of the pushing period, the pushing time is after the pushing period is finished.
7. An information pushing apparatus, comprising:
the application information module is used for acquiring application information, and the application information comprises application characteristics and application user data;
the third-party user data module is used for acquiring third-party user data based on the application characteristics;
the comparison module is used for comparing the third-party user data with the application user data, judging whether the third-party user is the application user or not, and if not, determining that the third-party user is an object to be pushed; if so, judging whether the application user information corresponding to the third-party user meets a preset condition;
if the application user information corresponding to the third-party user meets the preset condition, the third-party user is an object to be pushed;
the information configuration data module is used for generating information configuration data by using a preset information configuration rule according to the object to be pushed, wherein the information configuration data comprises pushing time and information content;
and the processing module is used for pushing the information content to the object end to be pushed according to the pushing time.
8. The apparatus of claim 7, wherein the application user information comprises resource application data and resource process data;
if the resource application data is failed, judging whether the resource process data is released;
and if the resource process data is released, the application user information meets a preset condition.
9. The apparatus according to claim 7, wherein the generating information configuration data according to the object to be pushed by using a preset information configuration rule includes:
setting the pushing time;
and selecting the information content corresponding to the pushing time.
10. The apparatus according to claim 7, wherein the generating information configuration data according to the object to be pushed and using a preset information configuration rule includes:
setting a pushing period and pre-pushing time in the pushing period;
determining the pushing time according to the pushing period and the pre-pushing time;
and obtaining the information content according to the behavior data of the pushing object before the pushing time.
11. The apparatus of claim 10, wherein the determining the push time according to the push cycle and the pre-push time comprises:
acquiring the selected data of the object to be pushed in the pushing period;
and determining the pushing time based on the selected data of the object to be pushed, the pushing period and the pre-pushing time.
12. The apparatus of claim 11, wherein the selected data of the object to be pushed comprises a number of selected days;
and if the selected days of the object to be pushed are equal to the days of the pushing period, the pushing time is after the pushing period is finished.
13. An electronic device, comprising:
a processor; and the number of the first and second groups,
a memory storing computer-executable instructions that, when executed, cause the processor to perform the method of any of claims 1-6.
14. A computer readable storage medium, storing one or more programs, which when executed by a processor, implement the method of any of claims 1-6.
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| CN109242539A (en) * | 2018-08-14 | 2019-01-18 | 中国平安人寿保险股份有限公司 | Based on potential user's prediction technique, device and the computer equipment for being lost user |
| CN109492180A (en) * | 2018-09-07 | 2019-03-19 | 平安科技（深圳）有限公司 | Resource recommendation method, device, computer equipment and computer readable storage medium |
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| CN110223124A (en) * | 2019-06-18 | 2019-09-10 | 北京字节跳动网络技术有限公司 | Data processing method, device, electronic equipment and computer-readable medium |
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