CN111949863B - Information pushing method and device and electronic equipment - Google Patents
Information pushing method and device and electronic equipment Download PDFInfo
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- CN111949863B CN111949863B CN202010698409.0A CN202010698409A CN111949863B CN 111949863 B CN111949863 B CN 111949863B CN 202010698409 A CN202010698409 A CN 202010698409A CN 111949863 B CN111949863 B CN 111949863B
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- 238000000034 method Methods 0.000 title claims abstract description 38
- 230000006399 behavior Effects 0.000 claims abstract description 62
- 238000004458 analytical method Methods 0.000 claims abstract description 28
- 238000012216 screening Methods 0.000 claims abstract description 10
- 238000013468 resource allocation Methods 0.000 claims description 8
- 238000012545 processing Methods 0.000 description 10
- 238000004590 computer program Methods 0.000 description 8
- 238000010586 diagram Methods 0.000 description 7
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The invention discloses an information pushing method, which comprises the following steps: screening target users with invitation behaviors from users; acquiring historical invitation data of the target user; acquiring an invited user identifier from the historical invitation data, and classifying and counting the invited user according to different operation states through an invited user behavior analysis model; when the operation state of the invited user belongs to the completed state, the resource configuration information corresponding to the target user station address is sent to the invited user; when the operation state of the invited user belongs to an unfinished state, the target user is guided to send push information to the invited user, different processes are carried out on the invited user in different operation states, repeated push information is prevented, and the invitation efficiency is effectively improved.
Description
Technical Field
The present invention relates to the field of computer information processing, and in particular, to a method, an apparatus, an electronic device, and a computer readable medium for pushing information.
Background
With the rapid development of network information technology, internet finance is also increasingly and widely applied to various scenes such as work and life. Many banks or financial institutions providing financial services are emerging in the financial market, and financial products arranged under the flags of each bank are in full view to meet the demands of different clients.
With the rapid development of mobile internet technology, online financial products become a main point of force in the internet financial field, and more users start to switch from an offline traditional counter to an online financial platform. Taking the currently emerging mobile terminal financial product platform application software as an example, a user firstly downloads the financial platform application software on a mobile terminal such as a mobile phone, and completes the actions of registering account numbers, real-name authentication, personal risk bearing capacity assessment, financial product purchase, re-purchase or continuous casting, debit card binding and the like on a financial platform through the application software.
For the online financial platform, the user registration amount is a very important operation index, and the improvement of the user registration amount is the basis for continuous profit and development of the financial platform. The financial platform typically uses an invitation to increase the user's registration, e.g., by setting invitation rewards, such as virtual red packs, experience values, etc. to encourage old users to invite new users for applications. This way of increasing the amount of users has the following problems: in order to acquire the reward data, the old user frequently and blindly invites the new user, so that the invitation efficiency is low, and the enthusiasm of the old user for inviting the new user is easily reduced.
Disclosure of Invention
In view of the foregoing, the present specification is directed to a method and apparatus for pushing information, which overcomes or at least partially solves the foregoing problems.
Other features and advantages of the present disclosure will be apparent from the following detailed description, or may be learned in part by the practice of the disclosure.
In a first aspect, the present disclosure provides a method for pushing information, including:
Screening target users with invitation behaviors from users;
acquiring historical invitation data of the target user;
acquiring an invited user identifier from the historical invitation data, and classifying and counting the invited user according to different operation states through an invited user behavior analysis model;
when the operation state of the invited user belongs to the completed state, the resource configuration information corresponding to the target user station address is sent to the invited user;
and when the operation state of the invited user belongs to an unfinished state, guiding the target user to send push information to the invited user.
In an exemplary embodiment of the present disclosure, the obtaining the invited user identifier from the historical invitation data, and classifying the invited user according to different operation states through the invited user behavior analysis model includes:
The invited user behavior analysis model collects the historical invitation data in real time, and collects the operation behavior data of the invited user in real time through the invited user identification;
Updating the operation state of the invited user based on the operation behavior data of the invited user;
The invited users in different operation states are counted by classification in a fixed period.
In an exemplary embodiment of the present disclosure, when the operation state of the invited user belongs to the completed state, the resource configuration information corresponding to the target user site includes:
Based on the classified statistics of the invited users according to different operation states, the statistics value of the invited users in the completed state is obtained, and the resource configuration information is obtained by utilizing a resource configuration model.
In an exemplary embodiment of the present disclosure, when the operation state of the invited user belongs to an incomplete state, the guiding the target user to send push information to the invited user includes:
making a push strategy aiming at a row for the invited user through an invited user behavior analysis model;
And guiding the target user to send push information based on the push strategy to different invited users.
In an exemplary embodiment of the present disclosure, the making, by the invited user behavior analysis model, a push policy for a row for the invited user includes:
Push information for different invited users is generated according to the operation states of the different invited users.
In an exemplary embodiment of the disclosure, the guiding the target user to send push information based on a push policy to different invited users includes:
displaying a guide page to the target user according to a fixed period;
And receiving a pushing instruction of the target user through the guide page, and pushing the pushing information to the invited user.
In an exemplary embodiment of the present disclosure, the presenting a guide page to the target user according to the fixed period includes:
Based on classification statistics of the invited users according to different operation states, statistics values of the invited users in different operation states are obtained;
Obtaining unconfigured resource information by utilizing a resource configuration model according to the statistic value of the invited user in the unfinished state;
And generating the guide page according to the unconfigured resource information and the statistics values of the invited users in different operation states.
In an exemplary embodiment of the present disclosure, further comprising:
acquiring behavior data of the target user on the guide page;
and determining the next display time for displaying the guide page according to the behavior data.
In a second aspect, the present disclosure provides an information pushing apparatus, including:
the target user module is used for screening target users with invitation behaviors from users;
A history invitation data module, configured to obtain history invitation data of the target user;
the classification statistics module is used for acquiring the identity of the invited user from the historical invitation data, and classifying and counting the invited user according to different operation states through an invited user behavior analysis model;
A resource allocation information module, configured to allocate information to the resource corresponding to the target user station address when the operation state of the invited user belongs to a completed state;
And the pushing information module is used for guiding the target user to send pushing information to the invited user when the operation state of the invited user belongs to an unfinished state.
In an exemplary embodiment of the present disclosure, the obtaining the invited user identifier from the historical invitation data, and classifying the invited user according to different operation states through the invited user behavior analysis model includes:
The invited user behavior analysis model collects the historical invitation data in real time, and collects the operation behavior data of the invited user in real time through the invited user identification;
Updating the operation state of the invited user based on the operation behavior data of the invited user;
The invited users in different operation states are counted by classification in a fixed period.
In an exemplary embodiment of the present disclosure, when the operation state of the invited user belongs to the completed state, the resource configuration information corresponding to the target user site includes:
Based on the classified statistics of the invited users according to different operation states, the statistics value of the invited users in the completed state is obtained, and the resource configuration information is obtained by utilizing a resource configuration model.
In an exemplary embodiment of the present disclosure, when the operation state of the invited user belongs to an incomplete state, the guiding the target user to send push information to the invited user includes:
making a push strategy aiming at a row for the invited user through an invited user behavior analysis model;
And guiding the target user to send push information based on the push strategy to different invited users.
In an exemplary embodiment of the present disclosure, the making, by the invited user behavior analysis model, a push policy for a row for the invited user includes:
Push information for different invited users is generated according to the operation states of the different invited users.
In an exemplary embodiment of the disclosure, the guiding the target user to send push information based on a push policy to different invited users includes:
displaying a guide page to the target user according to a fixed period;
And receiving a pushing instruction of the target user through the guide page, and pushing the pushing information to the invited user.
In an exemplary embodiment of the present disclosure, the presenting a guide page to the target user according to the fixed period includes:
Based on classification statistics of the invited users according to different operation states, statistics values of the invited users in different operation states are obtained;
Obtaining unconfigured resource information by utilizing a resource configuration model according to the statistic value of the invited user in the unfinished state;
And generating the guide page according to the unconfigured resource information and the statistics values of the invited users in different operation states.
In an exemplary embodiment of the present disclosure, further comprising:
acquiring behavior data of the target user on the guide page;
and determining the next display time for displaying the guide page according to the behavior data.
In a third aspect, the present description provides a server comprising a processor and a memory: the memory is used for storing a program of the method of any one of the above; the processor is configured to execute the program stored in the memory to implement the steps of the method of any one of the preceding claims.
In a fourth aspect, embodiments of the present invention provide a computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of any of the methods described above.
The method comprises the steps of screening target users with invitation behaviors from users, acquiring operation states of invited users according to historical invitation data of the target users, classifying and counting the invited users according to different operation states, and when the operation states of the invited users belong to completed states, sending resource configuration information corresponding to a target user station; and when the operation state of the invited user belongs to an unfinished state, guiding the target user to send push information to the invited user. Different treatments are carried out on the invited users in different operation states, repeated pushing of information is prevented, the inviting efficiency is effectively improved, and the inviting enthusiasm of the target user is further improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects achieved more clear, specific embodiments of the present invention will be described in detail below with reference to the accompanying drawings. It should be noted, however, that the drawings described below are merely illustrative of exemplary embodiments of the present invention and that other embodiments of the present invention may be derived from these drawings by those skilled in the art without undue effort.
Fig. 1 is a flow chart illustrating a method of information pushing according to an exemplary embodiment.
Fig. 2 is a block diagram illustrating an apparatus for information push in accordance with another exemplary embodiment.
Fig. 3 is a block diagram of a server, according to an example embodiment.
Fig. 4 is a schematic diagram of a computer readable medium according to an exemplary embodiment.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings. However, the exemplary embodiments can be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. The same reference numerals in the drawings denote the same or similar elements, components or portions, and thus a repetitive description thereof will be omitted.
The features, structures, characteristics or other details described in a particular embodiment do not exclude that may be combined in one or more other embodiments in a suitable manner, without departing from the technical idea of the invention.
In the description of specific embodiments, features, structures, characteristics, or other details described in the present invention are provided to enable one skilled in the art to fully understand the embodiments. It is not excluded that one skilled in the art may practice the present invention without one or more of the specific features, structures, characteristics, or other details.
The flow diagrams depicted in the figures are exemplary only, and do not necessarily include all of the elements and operations/steps, nor must they be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the order of actual execution may be changed according to actual situations.
The block diagrams depicted in the figures are merely functional entities and do not necessarily correspond to physically separate entities. That is, the functional entities may be implemented in software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.
It should be understood that although the terms first, second, third, etc. may be used herein to describe various devices, elements, components or portions, this should not be limited by these terms. These words are used to distinguish one from the other. For example, a first device may also be referred to as a second device without departing from the spirit of the invention.
The term "and/or" and/or "includes all combinations of any of the associated listed items and one or more.
The invention provides an information pushing method, which is used for solving the problems that the determination mode of a new user is inaccurate and the enthusiasm of an old user is reduced in the prior art, and the general idea of the invention is as follows in order to solve the problems:
A method of information push, comprising:
Screening target users with invitation behaviors from users;
acquiring historical invitation data of the target user;
acquiring an invited user identifier from the historical invitation data, and classifying and counting the invited user according to different operation states through an invited user behavior analysis model;
when the operation state of the invited user belongs to the completed state, the resource configuration information corresponding to the target user station address is sent to the invited user;
and when the operation state of the invited user belongs to an unfinished state, guiding the target user to send push information to the invited user.
The method of the embodiment screens target users with invitation behaviors from users, then carries out classification statistics on the invited users corresponding to the target users according to different operation states, when the operation states of the invited users belong to completed states, sends resource configuration information corresponding to the target user station address, and when the operation states of the invited users belong to unfinished states, guides the target users to send push information to the invited users, further carries out targeted push information, effectively improves the enthusiasm of the old users for inviting new users, and further improves the user registration amount.
The technical scheme of the invention is described and illustrated in detail below through a few specific embodiments.
Referring to fig. 1, a method for pushing information includes:
s101: the target users with the invitation behaviors are screened from the users.
The user is a historical user who completes application registration, the application can be a financial platform application, a plurality of online financial products can be provided, the invitation action refers to the action of initiating invitation to at least one online financial product, that is, when the user sends invitation information about at least one online financial product, the user is a target user.
The purpose of screening the target user here is to obtain historical invitation data for the target user.
S102: and acquiring historical invitation data of the target user.
Wherein the historical invitation data includes an invited user identification, such as name and phone, etc.
The history invitation data is acquired here with the aim of acquiring the operational status of the invited user by means of the invited user identification in the history invitation data.
S103: and acquiring the identity of the invited user from the historical invitation data, and classifying and counting the invited user according to different operation states through an invited user behavior analysis model.
The operation state may reflect whether the invited user completes registration, and the like, and may be classified into a completed state, an unfinished state, and the like. Classifying the invited users according to different operation states refers to classifying the invited users in the same operation state, and the statistics of the invited users in different operation states can be obtained through the classification statistics.
In the embodiment of the present disclosure, the obtaining the identifier of the invited user from the historical invitation data, and classifying and counting the invited user according to different operation states through the invited user behavior analysis model includes:
The invited user behavior analysis model collects the historical invitation data in real time, and collects the operation behavior data of the invited user in real time through the invited user identification;
Updating the operation state of the invited user based on the operation behavior data of the invited user;
The invited users in different operation states are counted by classification in a fixed period.
The historical invitation data are collected in real time, the operation behavior data of the invited user are collected in real time through the invited user identification extracted from the historical invitation data, the operation state of the invited user is further updated in real time, the operation state of the invited user can be timely obtained, statistics on the operation state of the invited user obtained in real time is finally achieved in a fixed period, and the fact that data are not timely obtained and classification accuracy is affected is effectively prevented.
The invited users are classified and counted according to different operation states, and the aim is to conduct different treatments for the invited users in different operation states.
S104: and when the operation state of the invited user belongs to the completed state, allocating information to the resources corresponding to the target user station address.
When the operation state of the invited user on the financial product invited by the target user belongs to the completion state, the financial product allocates corresponding resources to the target user. The resource allocation information is obtained by aggregating the resources allocated to the target user by the plurality of financial products.
In the embodiment of the present disclosure, when the operation state of the invited user belongs to the completed state, the resource configuration information corresponding to the target user site includes:
Based on the classified statistics of the invited users according to different operation states, the statistics value of the invited users in the completed state is obtained, and the resource configuration information is obtained by utilizing a resource configuration model.
The method comprises the steps of classifying and counting invited users according to different operation states to obtain statistics information, such as statistics values, of the invited users in a completed state, and substituting the statistics values into a resource configuration model to obtain resource configuration information. After the resource allocation information is obtained, the resource allocation information can be uniformly allocated to the target user.
S105: and when the operation state of the invited user belongs to an unfinished state, guiding the target user to send push information to the invited user.
In the embodiment of the present description, when the operation state of the invited user belongs to the incomplete state, the guiding the target user to send push information to the invited user includes:
making a push strategy aiming at a row for the invited user through an invited user behavior analysis model;
And guiding the target user to send push information based on the push strategy to different invited users.
In the embodiment of the present description, the making, by the invited user behavior analysis model, a push policy for a row for the invited user includes:
Push information for different invited users is generated according to the operation states of the different invited users.
According to the operation state of the invited user, the unfinished content about registration of the invited user can be obtained, and corresponding push information can be formulated according to the unfinished content so that the invited user can complete registration. For example, completing the incomplete content, a corresponding reward may be obtained.
In the embodiment of the present description, the guiding the target user to send push information based on a push policy to different invited users includes:
displaying a guide page to the target user according to a fixed period;
And receiving a pushing instruction of the target user through the guide page, and pushing the pushing information to the invited user.
The invited users in different operation states carry out classification statistics in a fixed period, and the guide page is also sent to the target user in the fixed period, and the invited users and the guide page are synchronous. The guide page provides a push button, and when the target user triggers the push button, a push instruction is generated. It should be noted that, after receiving the push instruction, push information is sent to the invited user in the unfinished state, so as to guide the invited user in the unfinished state to complete registration. In addition, the target user can be effectively guided to push information to the invited user by guiding the page and displaying the page in a fixed period.
In the embodiment of the present description, the presenting, to the target user, a guide page according to the fixed period includes:
Based on classification statistics of the invited users according to different operation states, statistics values of the invited users in different operation states are obtained;
Obtaining unconfigured resource information by utilizing a resource configuration model according to the statistic value of the invited user in the unfinished state;
And generating the guide page according to the unconfigured resource information and the statistics values of the invited users in different operation states.
The guiding page displays a push button, unconfigured resource information and statistics values of the invited users in different operation states, and the target user can be guided to trigger the push button through the unconfigured resource information and the statistics values of the invited users in different operation states so as to send the push information to the invited users in unfinished states, so that the invitation enthusiasm of the target user is effectively improved.
In addition, ranking information, such as ranking information of the invited users, etc., is displayed on the guide page.
In an embodiment of the present description, the method further comprises:
acquiring behavior data of the target user on the guide page;
and determining the next display time for displaying the guide page according to the behavior data.
If the target user triggers the push button on the guide page, the guide page is continuously displayed to the target user according to the fixed period, and if the target user does not trigger the push button on the guide page in the current period, the guide page is displayed at intervals, so that the anti-interference purpose is achieved.
The method ensures that the invention achieves the following technical effects:
Screening target users with invitation behaviors from users, acquiring operation states of the invited users according to historical invitation data of the target users, classifying and counting the invited users according to different operation states, and when the operation states of the invited users belong to completed states, sending resource configuration information corresponding to a target user station; and when the operation state of the invited user belongs to an unfinished state, guiding the target user to send push information to the invited user. Different treatments are carried out on the invited users in different operation states, repeated pushing of information is prevented, the inviting efficiency is effectively improved, and the inviting enthusiasm of the target user is further improved. The invited users in the unfinished state can be guided to be displayed in a fixed period mode through a guide page, the guide page can display unconfigured resource information and statistics values of the invited users in different operation states, and the target user can be promoted to push information to the invited users in the unfinished state.
Those skilled in the art will appreciate that all or part of the steps implementing the above-described embodiments are implemented as a program (computer program) executed by a computer data processing apparatus. The above-described method provided by the present invention can be implemented when the computer program is executed. Moreover, the computer program may be stored in a computer readable storage medium, which may be a readable storage medium such as a magnetic disk, an optical disk, a ROM, a RAM, or a storage array composed of a plurality of storage media, for example, a magnetic disk or a tape storage array. The storage medium is not limited to a centralized storage, but may be a distributed storage, such as cloud storage based on cloud computing.
The following describes apparatus embodiments of the invention that may be used to perform method embodiments of the invention. Details described in the embodiments of the device according to the invention should be regarded as additions to the embodiments of the method described above; for details not disclosed in the embodiments of the device according to the invention, reference may be made to the above-described method embodiments.
Referring to fig. 2, an apparatus for pushing information includes:
a target user module 201, configured to screen a target user having an invitation action from users;
A history invitation data module 202, configured to obtain history invitation data of the target user;
the classification statistics module 203 is configured to obtain an invited user identifier from the historical invitation data, and classify and count the invited user according to different operation states through an invited user behavior analysis model;
A resource allocation information module 204, configured to allocate information to the resource corresponding to the target user site when the operation state of the invited user belongs to a completed state;
And the push information module 205 is configured to guide the target user to send push information to the invited user when the operation state of the invited user belongs to an incomplete state.
In this embodiment of the present disclosure, the obtaining the identifier of the invited user from the historical invitation data, and classifying and counting the invited user according to different operation states through the invited user behavior analysis model includes:
The invited user behavior analysis model collects the historical invitation data in real time, and collects the operation behavior data of the invited user in real time through the invited user identification;
Updating the operation state of the invited user based on the operation behavior data of the invited user;
The invited users in different operation states are counted by classification in a fixed period.
In this embodiment of the present disclosure, when the operation state of the invited user belongs to the completed state, the resource configuration information corresponding to the target user site includes:
Based on the classified statistics of the invited users according to different operation states, the statistics value of the invited users in the completed state is obtained, and the resource configuration information is obtained by utilizing a resource configuration model.
In this embodiment of the present disclosure, when the operation state of the invited user belongs to the incomplete state, the guiding the target user to send push information to the invited user includes:
making a push strategy aiming at a row for the invited user through an invited user behavior analysis model;
And guiding the target user to send push information based on the push strategy to different invited users.
In an embodiment of the present disclosure, the making, by the invited user behavior analysis model, a push policy for a row for the invited user includes:
Push information for different invited users is generated according to the operation states of the different invited users.
In this embodiment of the present disclosure, the guiding the target user to send push information based on a push policy to different invited users includes:
displaying a guide page to the target user according to a fixed period;
And receiving a pushing instruction of the target user through the guide page, and pushing the pushing information to the invited user.
In this embodiment of the present disclosure, the presenting, to the target user, a guide page according to the fixed period includes:
Based on classification statistics of the invited users according to different operation states, statistics values of the invited users in different operation states are obtained;
Obtaining unconfigured resource information by utilizing a resource configuration model according to the statistic value of the invited user in the unfinished state;
And generating the guide page according to the unconfigured resource information and the statistics values of the invited users in different operation states.
In this embodiment of the present specification, further includes:
acquiring behavior data of the target user on the guide page;
and determining the next display time for displaying the guide page according to the behavior data.
It will be appreciated by those skilled in the art that the modules in the embodiments of the apparatus described above may be distributed in an apparatus as described, or may be distributed in one or more apparatuses different from the embodiments described above with corresponding changes. The modules of the above embodiments may be combined into one module, or may be further split into a plurality of sub-modules.
The following describes an embodiment of an electronic device according to the present invention, which may be regarded as a specific physical implementation of the above-described embodiment of the method and apparatus according to the present invention. Details described in relation to the embodiments of the electronic device of the present invention should be considered as additions to the embodiments of the method or apparatus described above; for details not disclosed in the embodiments of the electronic device of the present invention, reference may be made to the above-described method or apparatus embodiments.
Fig. 3 is a block diagram of an exemplary embodiment of an electronic device according to the present invention. An electronic device 300 according to this embodiment of the present invention is described below with reference to fig. 3. The electronic device 300 shown in fig. 3 is merely an example and should not be construed as limiting the functionality and scope of use of embodiments of the present invention.
As shown in fig. 3, the electronic device 300 is embodied in the form of a general purpose computing device. Components of electronic device 300 may include, but are not limited to: at least one processing unit 310, at least one memory unit 320, a bus 330 connecting the different system components (including the memory unit 320 and the processing unit 310), a display unit 340, and the like.
Wherein the storage unit stores program code that is executable by the processing unit 310 such that the processing unit 310 performs the steps according to various exemplary embodiments of the present invention described in the electronic prescription stream processing method section above in this specification. For example, the processing unit 310 may perform the steps shown in fig. 1.
The memory unit 320 may include readable media in the form of volatile memory units, such as Random Access Memory (RAM) 3201 and/or cache memory 3202, and may further include Read Only Memory (ROM) 3203.
The storage unit 320 may also include a program/utility 3204 having a set (at least one) of program modules 3205, such program modules 3205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each or some combination of which may include an implementation of a network environment.
Bus 330 may be one or more of several types of bus structures including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.
The electronic device 300 may also communicate with one or more external devices 400 (e.g., keyboard, pointing device, bluetooth device, etc.), one or more devices that enable a user to interact with the electronic device 300, and/or any device (e.g., router, modem, etc.) that enables the electronic device 300 to communicate with one or more other computing devices. Such communication may occur through an input/output (I/O) interface 350. Also, electronic device 300 may communicate with one or more networks such as a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet, through network adapter 360. The network adapter 360 may communicate with other modules of the electronic device 300 via the bus 330. It should be appreciated that although not shown, other hardware and/or software modules may be used in connection with electronic device 300, including, but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, data backup storage systems, and the like.
From the above description of embodiments, those skilled in the art will readily appreciate that the exemplary embodiments described herein may be implemented in software, or may be implemented in software in combination with necessary hardware. Thus, the technical solution according to the embodiments of the present invention may be embodied in the form of a software product, which may be stored in a computer readable storage medium (may be a CD-ROM, a usb disk, a mobile hard disk, etc.) or on a network, and includes several instructions to cause a computing device (may be a personal computer, a server, or a network device, etc.) to perform the above-mentioned method according to the present invention. The computer program, when executed by a data processing device, enables the computer readable medium to carry out the above-described method of the present invention, namely: screening target users with invitation behaviors from users, acquiring operation states of the invited users according to historical invitation data of the target users, classifying and counting the invited users according to different operation states, and when the operation states of the invited users belong to completed states, sending resource configuration information corresponding to a target user station; and when the operation state of the invited user belongs to an unfinished state, guiding the target user to send push information to the invited user. Different treatments are carried out on the invited users in different operation states, repeated pushing of information is prevented, the inviting efficiency is effectively improved, and the inviting enthusiasm of the target user is further improved.
Fig. 4 is a schematic diagram of a computer readable medium according to an exemplary embodiment.
The computer program may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. The readable storage medium can be, for example, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium would include the following: an electrical connection having one or more wires, a portable disk, a hard disk, random Access Memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a data signal propagated in baseband or as part of a carrier wave, with readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A readable storage medium may also be any readable medium that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C++ or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device, partly on a remote computing device, or entirely on the remote computing device or server. In the case of remote computing devices, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., connected via the Internet using an Internet service provider).
In summary, the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functionality of some or all of the components in accordance with embodiments of the present invention may be implemented in practice using a general purpose data processing device such as a microprocessor or Digital Signal Processor (DSP). The present invention can also be implemented as an apparatus or device program (e.g., a computer program and a computer program product) for performing a portion or all of the methods described herein. Such a program embodying the present invention may be stored on a computer readable medium, or may have the form of one or more signals. Such signals may be downloaded from an internet website, provided on a carrier signal, or provided in any other form.
The above-described specific embodiments further describe the objects, technical solutions and advantageous effects of the present invention in detail, and it should be understood that the present invention is not inherently related to any particular computer, virtual device or electronic apparatus, and various general-purpose devices may also implement the present invention. The foregoing description of the embodiments of the invention is not intended to be limiting, but rather is intended to cover all modifications, equivalents, alternatives, and improvements that fall within the spirit and scope of the invention.
Claims (10)
1.A method of information pushing, comprising:
Screening target users with invitation behaviors from users;
acquiring historical invitation data of the target user;
Acquiring an invited user identifier from the historical invitation data, classifying and counting the invited user according to different operation states through an invited user behavior analysis model, classifying the invited user in the same operation state, and acquiring the statistics values of the invited user in different operation states;
when the operation state of the invited user belongs to the completed state, substituting the statistic value into a resource configuration model to obtain resource configuration information, and distributing resources to the target user;
When the operation state of the invited user belongs to an unfinished state, obtaining unfinished content about registration of the invited user, and according to the unfinished content, designating push information, guiding the target user to send the push information to the invited user;
and acquiring behavior data of the target user on the guide page, and determining the next display time for displaying the guide page according to the behavior data.
2. The method of claim 1, wherein the obtaining the invited user identification from the historical invitation data, and classifying the invited user according to different operation states through the invited user behavior analysis model, comprises:
The invited user behavior analysis model collects the historical invitation data in real time, and collects the operation behavior data of the invited user in real time through the invited user identification;
Updating the operation state of the invited user based on the operation behavior data of the invited user;
The invited users in different operation states are counted by classification in a fixed period.
3. The method of claim 1, wherein when the operation state of the invited user belongs to the completed state, substituting the statistics into a resource configuration model to obtain resource configuration information, and allocating resources to the target user comprises:
Based on the classified statistics of the invited users according to different operation states, the statistics value of the invited users in the completed state is obtained, and the resource configuration information is obtained by utilizing a resource configuration model.
4. The method of claim 1, wherein when the operation state of the invited user belongs to an incomplete state, obtaining the incomplete content of the invited user with respect to registration, designating push information according to the incomplete content, and guiding the target user to send the push information to the invited user, comprises:
making a targeted pushing strategy for the invited user through an invited user behavior analysis model;
And guiding the target user to send push information based on the push strategy to different invited users.
5. The method of claim 4, wherein the creating a targeted push policy for the invited user via an invited user behavior analysis model comprises:
Push information for different invited users is generated according to the operation states of the different invited users.
6. The method of claim 4, wherein the directing the target user to send push information based on a push policy to different invited users comprises:
displaying a guide page to the target user according to a fixed period;
And receiving a pushing instruction of the target user through the guide page, and pushing the pushing information to the invited user.
7. The method of claim 6, wherein the presenting the guide page to the target user at a fixed period comprises:
Based on classification statistics of the invited users according to different operation states, statistics values of the invited users in different operation states are obtained;
Obtaining unconfigured resource information by utilizing a resource configuration model according to the statistic value of the invited user in the unfinished state;
And generating the guide page according to the unconfigured resource information and the statistics values of the invited users in different operation states.
8. An apparatus for pushing information, comprising:
the target user module is used for screening target users with invitation behaviors from users;
A history invitation data module, configured to obtain history invitation data of the target user;
the classification statistics module is used for acquiring the identity of the invited user from the historical invitation data, classifying and counting the invited user according to different operation states through the invited user behavior analysis model, classifying the invited user in the same operation state, and acquiring the statistics values of the invited user in different operation states;
The resource allocation information module is used for substituting the statistical value into a resource allocation model to obtain resource allocation information when the operation state of the invited user belongs to the completed state, and allocating resources to the target user;
The pushing information module is used for acquiring the unfinished content of the invited user about registration when the operation state of the invited user belongs to the unfinished state, and guiding the target user to send pushing information to the invited user according to the specified pushing information of the unfinished content;
and acquiring behavior data of the target user on the guide page, and determining the next display time for displaying the guide page according to the behavior data.
9. An electronic device, comprising:
A processor; and
A memory storing computer executable instructions that, when executed, cause the processor to perform the method of any of claims 1-7.
10. A computer readable storage medium storing one or more programs which, when executed by a processor, implement the method of any of claims 1-7.
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