CN111198737A

CN111198737A - Page display method based on user state characteristics, and device, system, server and storage medium thereof

Info

Publication number: CN111198737A
Application number: CN201911294568.8A
Authority: CN
Inventors: 陈博; 刘禹彤
Original assignee: Shanghai Qiyue Information Technology Co Ltd
Current assignee: Shanghai Qiyue Information Technology Co Ltd
Priority date: 2019-12-16
Filing date: 2019-12-16
Publication date: 2020-05-26

Abstract

The invention discloses a page display method based on user state characteristics, which comprises the following steps: the client acquires the generated display page from the server for displaying; the server responds to first display information in a user trigger display page, acquires first user state characteristics of a user, and generates first guide information based on the first user state characteristics; the client acquires the first guide information for displaying; the server responds to first guiding information triggered by a user, and generates a task page to guide the user to complete a task on the task page; and the client acquires the task page for displaying. According to the method and the device, the corresponding display information is set to attract the user, and when the attracted user triggers the display information, different guide information capable of guiding the user intuitively is generated based on the user state investment, so that the interactivity between the user and the platform is increased, the user experience is improved, the user conversion is promoted, and the user conversion rate is improved.

Description

Page display method based on user state characteristics, and device, system, server and storage medium thereof

Technical Field

The invention relates to the field of computers, in particular to a page display method based on user state characteristics, a device and a system thereof, a server and a computer readable storage medium.

Background

The user conversion rate refers to the probability that a user is converted from a non-specific user to a specific user. For example, the probability that a user is converted from a non-paying user to a paying user, or the probability that a user is converted from a non-registered user to a registered user. Generally, in order to improve the user conversion rate, when a user logs in each large APP for the first time, the user is required to complete a series of authentication tasks, such as each large credit APP, and when the user logs in for the first time, a series of authentication pages are displayed to the user: a face verification page, an identity verification page, etc. to facilitate user conversion.

However, in practical applications, some users may consider privacy, security, trust level on a platform, and the like, and do not fill personal information in the verification task pages to complete the verification tasks when logging in for the first time, but select to directly close the displayed verification pages and select to browse other displayed pages. When the user has certain trust on the platform or logs in again or returns to the home page to finish various verification tasks based on other reasons, the user needs to go to the personal center or the setting page to find the corresponding guide directory by himself, the interaction between the whole process and the user is poor, the user needs to perform extra searching operation, the user experience is reduced, the user gives up finishing the verification task again, and the user conversion rate is reduced.

In view of the above, how to show a page to a user to increase the interaction between a platform and the user and guide the user more intuitively is a problem that needs to be solved at present.

The above information disclosed in this background section is only for enhancement of understanding of the background of the application and therefore it may contain information that does not constitute prior art that is already known to a person of ordinary skill in the art.

Disclosure of Invention

In view of the above, the present specification has been made to provide a page presentation method based on user status characteristics, and an apparatus, system, server, and computer-readable storage medium therefor, which overcome or at least partially solve the above problems.

Additional features and advantages of the disclosure will be set forth in the detailed description which follows, and in part will be obvious from the description, or may be learned by the practice of the disclosure.

In a first aspect, the invention discloses a page display method based on user state characteristics, which comprises the following steps:

the server generates a corresponding display page based on an access request message sent by a client, wherein the display page comprises first display information and second display information;

the client acquires the display page from the server and displays the display page to the user;

the server responds to the first display information triggered by the user, acquires first user state characteristics of the user, and generates first guide information based on the first user state characteristics of the user;

the client acquires the first guiding information from the server and displays the first guiding information to the user;

the server responds to the first guiding information triggered by the user, and generates a task page related to the first guiding information to guide the user to complete a task on the task page;

and the client acquires the task page from the server and displays the task page to the user.

Wherein the first user status feature comprises: finished and unfinished parts.

In an exemplary embodiment of the present application, when the user triggers the first presentation information, the step of the server generating the first guidance information based on the first user status feature specifically includes:

identifying the type of a first user state characteristic corresponding to the user;

if the current status is not finished, acquiring the identity status of the user, and generating corresponding first guide information based on the identity status of the user;

and if the result is a finished piece, generating second guide information which represents the benefit issue after the task is finished.

Wherein the identity state comprises: logged in but not swiped, swiped but not authenticated, authenticated but not authenticated bank card, bank card authenticated but not authenticated contact, and during product authentication.

In an exemplary embodiment of the present application, the step of generating the first guidance information based on the identity state of the user specifically includes:

identifying the corresponding identity state of the user;

if the user is logged in but does not swipe the face or is in the product authentication period, generating first guide information associated to a first task page; the first task page can be opened at a client and guides the user to finish a face brushing task;

if the face is brushed but the identity is not verified, generating first guide information related to a second task page; the second task page can be opened at a client and guides the user to complete an authentication task;

if the identity is verified but the bank card is not verified, generating first guide information related to a third task page; the third task page can be opened at a client and guides the user to complete a bank card verification task;

if the contact is a contact which is verified but not verified by the bank card, generating first guide information related to a fourth task page; the fourth task page may be opened at a client and direct the user to complete a contact verification task.

In an exemplary embodiment of the present application, the page display method further includes:

when the server responds to the user to trigger the second display information, second user state characteristics of the user are obtained, and a corresponding task page is generated based on the second user state characteristics;

Wherein the second user status characteristic comprises: the loan is rejected and the loan is not rejected.

In an exemplary embodiment of the present application, the step of generating a corresponding task page based on the second user state feature of the user specifically includes:

identifying a type of a second user status characteristic of the user;

if the loan is rejected, displaying a task page;

if the loan is not rejected, displaying a fifth task page; the fifth task page can be opened at a client and guides the user to complete a face swiping task, an identity verification task, a bank card verification task and a contact verification task.

In a second aspect, the present invention provides a page display system based on user status features, including:

the client is used for sending an access request message to the server and acquiring a corresponding display page from the server; when a user triggers first display information in a display page generated by the server, acquiring first guide information from the server and displaying the first guide information to the user; when the user triggers the first guiding information, acquiring a corresponding task page from the server and displaying the task page to the user to guide the user to complete a task through the task page;

the server is used for generating a corresponding display page based on the access request message sent by the client, and the display page comprises first display information and second display information; responding to the first display information triggered by the user, acquiring a first user state characteristic of the user, and generating first guide information associated with a corresponding task page based on the first user state characteristic; and generating a corresponding task page when the user triggers the first guiding information. Wherein the first user status feature comprises: finished and unfinished parts.

In an exemplary embodiment of the present application, the server includes:

the data receiving module is used for receiving the access request message sent by the client;

the display page generating module is used for responding to the access request message to generate a corresponding display page, and the display page comprises first display information and second display information;

the user state feature acquisition module is used for responding to the first display information triggered by the user and acquiring the first user state feature of the user from the access request message;

the guiding information generating module is used for generating first guiding information based on the first user state characteristic; the first guiding information is associated to a corresponding task page;

and the task page generating module is used for responding to the first guiding information triggered by the user and generating a corresponding task page.

The first user status feature comprises: finished and unfinished parts.

In an exemplary embodiment of the present application, the guidance information generating module includes:

the first state identification unit is used for identifying the type of the first user state feature acquired by the user state feature acquisition module;

a first obtaining unit, configured to obtain an identity state of the user when the first state identification unit identifies that the first user state feature of the user is an incomplete part;

and the information generating unit is used for generating corresponding first guiding information based on the identity state of the user.

Wherein the identity state of the user comprises: logged in but not swiped, swiped but not authenticated, authenticated but not authenticated bank card, bank card authenticated but not authenticated contact, and during product authentication.

In an exemplary embodiment of the present application, the information generating unit includes:

the identity state identification subunit is used for identifying the identity state of the user;

the first information generation subunit is used for generating first guide information associated to a first task page when the identity state recognition unit recognizes that the identity state of the user is logged in but not brushed or is in a product authentication period; the first task page can be opened at a client and guides the user to finish a face brushing task;

the second information generation subunit is used for generating first guide information associated to a second task page when the identity state recognition unit recognizes that the identity state of the user is face brushing but identity authentication is not performed; the second task page can be opened at a client and guides the user to complete an authentication task;

the third information generation subunit is used for generating first guiding information related to a third task page when the identity state identification unit identifies that the identity state of the user is that the identity is verified but the bank card is not verified; the third task page can be opened at a client and guides the user to complete a bank card verification task;

and the fourth information generation subunit is configured to generate first guidance information associated with a fourth task page when the identity state identification unit identifies that the identity state of the user is that the bank card is verified but the contact is not verified, where the fourth task page may be opened at the client and guides the user to complete a contact verification task.

In an exemplary embodiment of the application, the user status feature obtaining module is further configured to obtain, in response to a user triggering the second presentation information, a second user status feature of the user from the access request message;

and the task page generating module is also used for generating a corresponding task page based on the second user state characteristic.

Wherein the second user status feature further comprises: the loan is rejected and the loan is not rejected.

In an exemplary embodiment of the present application, the task page generating module includes:

the second state identification unit is used for identifying the type of a second user state characteristic of the user;

a first page generating unit, configured to generate a first task page when the second determining unit determines that the second user status feature of the user is rejected; the first task page can be opened at a client and guides the user to finish a face brushing task;

and the fifth page generating unit is used for generating a fifth task page when the second state identifying unit identifies that the second user state characteristic of the user is that loan is not rejected, wherein the fifth task page comprises a welfare activity information introduction and a guide icon for guiding the user to draw welfare after completing the corresponding task.

In a third aspect, the present invention provides a page display apparatus, including:

the data transceiver module is used for receiving an access request message sent by a client;

the user state feature acquisition module is used for responding to the first display information triggered by the user and acquiring the first user state feature of the user from the access request message; the first user status feature comprises: finished parts and unfinished parts;

and the task page generating module is used for responding to the first guiding information triggered by the user and generating a corresponding task page, and the task page can be opened on the client and guides the user to complete a corresponding task.

a first obtaining unit, configured to obtain an identity state of the user when the first state identification unit identifies that the first user state feature of the user is an incomplete part; the identity state of the user includes: the method comprises the steps of logging in but not swiping face, swiping face but not verifying identity, verifying identity but not verifying bank card, verifying bank card but not verifying contact person, and being in a product authentication period;

an identity state identifying subunit, configured to identify a type of the identity state of the user;

In an exemplary embodiment of the application, the user status feature obtaining module is further configured to obtain, in response to a user triggering the second presentation information, a second user status feature of the user from the access request message; the second user status feature further comprises: the loan is rejected and the loan is not rejected;

the first page generation unit is used for generating a first task page and sending the first task page to a client for displaying when the second state identification unit judges that the second user state feature of the user is that lending is not rejected, wherein the first task page can be opened at the client and guides the user to finish a face brushing task;

and the fifth page generating unit is used for generating a corresponding fifth task page and sending the fifth task page to the client for displaying when the second state identifying unit judges that the second user state characteristic of the user is that loan is rejected, wherein the fifth task page comprises welfare activity information introduction and a guide icon for guiding the user to draw welfare after the user completes the corresponding task. In a fourth aspect, the present specification provides a server comprising a processor and a memory: the memory is used for storing a program of any one of the methods; the processor is configured to execute the program stored in the memory to implement the steps of any of the methods described above.

In a fifth aspect, the present specification provides a computer readable storage medium, on which a computer program is stored, and the computer program is used for implementing the steps of any one of the above methods when executed by a processor.

The invention has the beneficial effects that:

according to the invention, on the basis of displaying the landing page, the first display information and the second display information for attracting the user to interact with the platform are displayed, and when the attracted user triggers the first display information or the second display information, the guide information which can intuitively guide the user is generated, so that the interactivity between the user and the platform is increased, the user experience degree is improved, the user conversion is promoted, and the user conversion rate is improved; and different guide information is displayed to the user according to the state characteristics of the user, so that targeted and personalized display is realized.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

FIG. 1 is a flowchart illustrating a page presentation method based on user status characteristics, according to an example embodiment.

Fig. 2 is a detailed flowchart of an embodiment of step S103 in the method shown in fig. 1.

Fig. 3 is a block diagram illustrating a page presentation apparatus according to another exemplary embodiment.

FIG. 4 is a block diagram illustrating a server in accordance with an example embodiment.

Detailed Description

The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.

The example embodiments described below may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus, a repetitive description thereof will be omitted.

Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the application. One skilled in the relevant art will recognize, however, that the subject matter of the present application can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known methods, devices, implementations, or operations have not been shown or described in detail to avoid obscuring aspects of the application.

The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.

The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.

It will be understood that, although the terms first, second, third, etc. may be used herein to describe various components, these components should not be limited by these terms. These terms are used to distinguish one element from another. Thus, a first component discussed below may be termed a second component without departing from the teachings of the present concepts. As used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.

It will be appreciated by those skilled in the art that the drawings are merely schematic representations of exemplary embodiments, and that the blocks or processes shown in the drawings are not necessarily required to practice the present application and are, therefore, not intended to limit the scope of the present application.

The invention provides a page display method based on user state characteristics, which is used for solving the problems that the interaction between a display page and a user is poor and the user cannot be intuitively guided in the prior art, so that the user experience is low, and in order to solve the problems, the general idea of the invention is as follows:

the server generates a corresponding display page based on an access request message sent by the client, wherein the display page comprises first display information and second display information for attracting a user; the client acquires the display page from the server and displays the display page to the user; the server responds to the first display information triggered by the user, acquires the first user state characteristic of the user, and generates first guide information based on the first user state characteristic of the user; the client acquires first guide information from the server and displays the first guide information to the user; the server responds to the first guiding information triggered by the user, and displays a task page related to the first guiding information to guide the user to complete a task on the task page; when the server responds to the user to trigger second display information, second user state characteristics of the user are obtained, and a corresponding task page is generated based on the second user state characteristics; correspondingly, the client side obtains the corresponding task page from the server and displays the task page to the user. That is, the first display information and the second display information for attracting the user to interact with the platform are added on the basis of the landing page, and when the user triggers the first display information or the second display information, the guide information capable of intuitively guiding the user is generated, so that the interactivity between the user and the platform is increased, and the user experience is improved.

In the embodiments of the present invention, the terms referred to are:

the term "and/or" herein is merely an association describing an associated object, meaning that three relationships may exist, e.g., a and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.

The technical solution of the present invention will be described and explained in detail by means of several specific examples.

Referring to fig. 1, the page display method based on the user status features of the embodiment includes:

s101, the server generates a corresponding display page based on the access request message sent by the client, and executes the step S102.

In this embodiment, when a client logs in an APP, a corresponding client sends access request information to a system server, where the access request information includes basic information of the user, such as an account number, user status characteristics, an address to request access, and the like. The user state features are obtained by the client side through automatic identification according to behavior data and the like of the user, specifically, the user state features comprise first user state features, and the first user state features comprise finished parts and unfinished parts. The completion piece means that the user has completed a series of verification tasks set by the platform, such as a face swiping task, an identity verification task, a bank card verification task, a contact verification task and the like; incomplete means that the user has not completed any of the verification tasks or has completed only part of the verification tasks.

In this embodiment, the display page includes a landing page requested to be accessed by a user, and first display information and second display information, where the first display information and the second display information are both activity information for attracting interaction between the user and the platform.

In one embodiment, the lottery activity and the claim refusal (i.e. the user borrows the corresponding cash red packet which is paid against the claim) are taken as the first display information and the second display information which attract the interaction between the user and the platform respectively.

And S102, the client acquires the generated display page from the server, displays the display page to the user and executes the step S103.

In this embodiment, when the client displays the display page to the user, the first display information and the second display information are displayed in a floating window manner and are always located on the first screen (of course, information such as specific display modes and positions of the first display information and the second display information is pre-configured, and therefore the client acquires the corresponding information while acquiring the display page and displays the display page according to the corresponding configuration).

In another embodiment of the present application, of course, the first display information and the second display information may also be directly embedded in the landing page, that is, the first display information and the second display information are configured to be displayed by two active icons in the landing page.

S103, the server responds to the first display information triggered by the user, acquires the first user state feature of the user, generates first guide information based on the first user state feature of the user, and executes the step S104.

In this embodiment, as described above, since the first user status feature includes a complete component and an incomplete component, in order to present different guidance information to users in different statuses, the server needs to first identify the user status feature type of the user, specifically, referring to fig. 2, the step S103 includes:

s201, the server acquires and identifies the type of the first user state feature corresponding to the user, if the type is finished, step S203 is executed, and if the type is not finished, step S202 is executed.

In this embodiment, since the access request information sent by the client includes the user status feature of the user, after the user triggers the first presentation information, the first user status feature of the user can be directly obtained from the access request information.

S202, the server acquires the identity state of the user, generates corresponding first guiding information based on the identity state of the user, and executes the step S104.

In this embodiment, as described above, in order to facilitate the conversion, a series of verification tasks are provided, including: the method comprises the following steps of swiping face verification tasks, identity verification tasks, bank card verification tasks and contact person verification tasks, configuring corresponding verification tasks, and defaulting the display priority or display sequence of each verification task page as follows: the first task page (namely, the face swiping task page), the second task page (namely, the identity verification task page), the third task page (namely, the bank card verification task page), and the fourth task page (namely, the contact verification task page), namely, the priorities of the verification tasks are as follows: the method comprises the following steps of a first priority-face swiping verification task, a second priority-identity verification task, a third priority bank card verification task and a fourth priority contact verification task, and is configured with the corresponding verification tasks, so that the identity state refers to the degree of completing the verification tasks by a user:

if the user currently logging in the APP does not complete the face brushing verification task, the identity state of the user is judged to be logged in but not face brushed; that is, the client determines that the identity state of the user is logged in but not face-swiped as long as the user does not complete the face-swiped authentication task no matter whether the user completes part of or other authentication tasks (such as an identity authentication task, a bank card authentication task and a contact person authentication task);

if the user who logs in the APP currently finishes the face brushing verification task but does not finish the identity verification task, the identity state of the user is judged to be face brushing but identity verification is not carried out; that is, no matter whether the user completes part or other verification tasks (such as an authentication task, a bank card verification task and a contact verification task), as long as the user completes the face swiping verification task but does not complete the authentication task, the client determines the identity state of the client as face swiping but not identity verification;

if the user who logs in the APP currently finishes the face swiping verification task and the identity verification task but does not finish the bank card verification task, the identity state of the user is judged to be the bank card with verified identity but not verified;

and if the user currently logging in the APP finishes the face swiping verification task, the identity verification task and the bank card verification task but does not finish the contact verification task, judging the user state as the contact which is verified but not verified by the bank card.

If the user who logs in the APP currently purchases products or consumes in the APP, the user is prompted to need to authenticate the identity of the user, namely the user can purchase the corresponding products or consume after completing the verification tasks, but the user quits the authentication before completing the authentication, and the user is judged to be in the product authentication period.

In this embodiment, the client may obtain the identity state of the user according to the behavior data of the user and carry the identity state in the access request information, so that the server extracts the identity state of the user from the access request information when obtaining the first user state feature of the user. Accordingly, in order to present different verification task pages to users with different identity states, the server needs to identify the identity state feature type of the user first, and then present corresponding guidance information to guide the user to enter a corresponding verification task, specifically, the step S202 includes:

acquiring and identifying the corresponding identity state of the user;

if the user is logged in but does not swipe the face or is in the product authentication period, generating first guide information associated to a first task page; the first task page can be opened at a client and guides the user to finish a face brushing task; in a specific embodiment, the first guiding message includes a guiding document "go to brush face", and further, may also include an activity prompting document such as "draw lottery after completing task, winner may receive notification at XXX", the first task page is a face brushing page where user performs face brushing verification;

if the face is brushed but the identity is not verified, generating first guide information related to a second task page; the second task page can be opened at the client and guides the user to complete the authentication task; in a specific embodiment, the first guiding message guiding document "go identity verification", further, may also include activity prompting document such as "can draw a lottery after finishing the task, the winner can receive the notice at XXX", the second task page is an identity verification page, the user can input information such as name and identification number on the identity verification page to carry out identity information verification;

if the identity is verified but the bank card is not verified, generating first guide information related to a third task page; the third task page can be opened at the client and guides the user to complete the bank card verification task; in a specific embodiment, the first guiding message includes a guiding document "go to bank card verification", and further, may include an activity prompting document such as "lottery drawing after completing task, winner may receive notification at XXX", the third task page is a bank card verification page where user may input information such as bank card number to perform bank card information verification;

if the contact is a contact which is verified but not verified by the bank card, generating first guide information related to a fourth task page; the fourth task page can be opened at the client and guides the user to complete the contact person verification task; in a specific embodiment, the first guiding message includes a guiding document "go to contact person verification", and further, may include an activity prompting document such as "lottery drawing may be performed after completing task, winner may receive notification at XXX", the fourth task page is a contact person verification page, and the user may input information such as contact person name and mobile phone number to perform contact person information verification on the contact person verification page.

S203, the server generates second guidance information indicating the benefit issuance result after the completion of the task.

In this embodiment, the benefit issuance result refers to a benefit transmission result corresponding to the benefit activity of the first presentation information, for example, a lottery activity, and the benefit issuance result is a lottery result. Of course, since it is recognized that the first user status of the user is an end piece, the client acquires the second guidance information from the server and presents the second guidance information to the user.

And S104, the client acquires the first guide information from the server, displays the first guide information to the user and executes the step S105.

In this embodiment, as described above, if the identity state of the user is logged in but not brushed or during product authentication, the first guidance information acquired by the client from the server is associated with the first task page; if the identity state of the user is face brushing but identity verification is not performed, the client-side associates the first guide information acquired from the server to a second task page; if the identity state of the user is that the identity is verified but the bank card is not verified, the first guide information acquired by the client from the server is associated to a third task page; and if the identity state of the user is that the bank card is verified but the contact is not verified, the first guide information acquired by the client from the server is associated to the fourth task page.

In one embodiment, the first guidance message is presented in the form of a pop-up window.

And S105, the server responds to the first guiding information triggered by the user, generates a task page related to the first guiding information and executes the step S106.

And S106, the client acquires the corresponding task surface from the server and displays the task surface to the user.

In this embodiment, as described above, if the identity state of the user is logged in but the user does not swipe the face or is in the product authentication period, the server generates the first task page, and accordingly, the client acquires the first task page from the server and displays the first task page to guide the user to complete the corresponding face-swiping verification task; if the identity state of the user is that the user has swiped the face but does not complete the identity authentication, the server generates a second task page, and correspondingly, the client acquires the second task page from the server and displays the second task page so as to guide the user to complete the identity authentication task; if the identity state of the user is verified but the bank card verification is not completed, the server generates a third task page, and correspondingly, the client acquires the third task page from the server to display so as to guide the user to complete a corresponding bank card verification task; and if the identity state of the user is that the bank card is verified but the contact person verification is not completed, the server generates a fourth task page, and correspondingly, the client acquires the first task page from the server and displays the first task page so as to guide the user to complete the contact person verification task.

In this embodiment, when the user is guided to the corresponding task page according to the identity state of the user, and after the user completes the corresponding verification task on the corresponding task page, the client acquires the generated next task verification page from the server to guide the user to perform verification, and when the user completes the verification task on the next verification task page, the client acquires the generated next verification task page from the server, and so on, until the user completes all verification tasks, the client acquires the generated benefit page from the server and directly displays the benefit page to the user, such as a lottery page. For example, if the currently recognized user's identity status is "logged in but not face-swiped", the server will generate a first task page to guide the user to complete the face-swiped authentication task, when the user finishes the face brushing task on the first task page displayed by the client, the second task page is directly displayed to the user to guide the user to finish the authentication task, when the user completes the authentication task on the second task page, the client displays a third task page to the user to guide the user to carry out bank card authentication, when the user completes the bank card verification task on the third task page displayed by the client, the client directly displays the fourth task page to the user to guide the user to complete the contact verification task, and when the user completes the contact person verification task on the fourth task page, the client displays a corresponding lottery drawing page to the user so as to guide the user to draw a lottery.

Of course, if the client identifies that the verification task corresponding to any one of the verification task pages is completed in the process of displaying the verification pages to the user step by step, the client can directly skip the verification page and directly obtain and display the next verification task page from the server. For example, if the currently identified user is in a "face-swiped but not authenticated" status, the server generates a second task page to guide the user to complete the authentication task, and when the user completes the face-swiped task on the second task page displayed by the client, and the client identifies that the user has completed the bank card authentication task before the second task page according to the historical behavior data of the user, the client directly displays a fourth task page to the user to guide the user to complete the contact person authentication task, and when the user completes the contact person authentication task on the fourth task page, the client displays a corresponding lottery page to guide the user to draw a lottery.

The page display method of the embodiment attracts a user to interact with the platform by displaying the first display information and the second display information, and displays the guide information which can guide the user intuitively to the users in different states based on the user state characteristics, so that the interactivity between the user and the platform is increased, and the user experience is improved.

Further, the page display method of the present invention further includes:

s107, when the server responds to the second display information in the user trigger display page, the server acquires a second user state characteristic of the user, generates a corresponding task page based on the second user state characteristic, and executes the step S106.

In this embodiment, the second user status feature is determined by the client according to the historical behavior data of the user and is carried in the access request information, so that the second user status feature may be directly obtained from the access request information, and specifically, the second user status feature includes: the loan is rejected and the loan is not rejected; the loan refusal refers to a state that the user makes a loan or loan application on the platform, but the platform refuses the loan or loan, namely the loan or loan request is not passed; the loan is not refused means a state in which the user applies for a loan or loan on the platform, but the platform requests a loan or loan through the user.

In this embodiment, since the second user status characteristics of the user include that the loan is rejected and the loan is rejected, the system server needs to identify the second user status characteristics of the user first, and then generate different task pages according to different statuses, specifically, the step S107 includes:

identifying a type of a second user status characteristic of the user;

if the loan is rejected, generating a fifth task page and sending the fifth task page to the client for displaying so as to guide the completion of the corresponding task and pick up the corresponding welfare;

and if the loan is not rejected, generating a first task page and sending the first task page to the client for displaying so as to guide the user to complete the corresponding task.

In this embodiment, the fifth task page includes a preset guidance icon (e.g., an invitation icon for guiding the user to invite a friend) for guiding the user to complete a preset task and a corresponding benefit activity introduction (e.g., inviting the friend to get a red envelope).

In this embodiment, since the user triggers the second presentation information, when step S106 is executed, that is, the task page acquired by the client from the server is generated based on the second user status feature of the user, specifically, if the second user status feature of the user is that loan is rejected, the client presents a fifth task page to the user correspondingly; if the second user status characteristic of the user is that the loan is not rejected, the client presents a first task page to the user accordingly.

In this embodiment, once the user completes the face swiping verification task on the first task page, the client will automatically obtain the second task page from the server to guide the user to complete the authentication task, if the user completes the authentication task on the second task page, the client will automatically obtain the third task page from the server to guide the user to complete the bank card verification task, and when the user completes the bank card verification on the third task page, the client will automatically obtain the fourth task page from the server to guide the user to complete the contact person verification task. Of course, if any of the verification task users in the process have completed before, then the corresponding verification task page may be skipped accordingly.

Based on the same inventive concept as the page displaying method based on the user status characteristics in the foregoing embodiments, the present invention further provides a page displaying apparatus, on which a computer program is stored, which, when executed by a processor, implements the steps of any one of the foregoing page displaying methods.

The following are embodiments of the apparatus of the present application that may be used to perform embodiments of the method of the present invention. For details not disclosed in the embodiment of the apparatus of the present embodiment, please refer to the embodiment of the method of the present application.

Referring to fig. 3, the page displaying apparatus of the embodiment includes:

a data transceiver module 301, configured to receive an access request message sent by a client;

a presentation page generating module 302, configured to generate a corresponding presentation page in response to the access request message; the display page comprises first display information and second display information;

a user status feature obtaining module 303, configured to, in response to a user triggering first display information, obtain a first user status feature of the user from the access request message; wherein the first user status characteristic comprises: finished parts and unfinished parts;

a guidance information generating module 304, configured to generate first guidance information based on the first user status feature; wherein the first guiding information is associated to a corresponding task page;

the task page generating module 305 is configured to generate a corresponding task page in response to the user triggering the first guidance information, where the task page may be opened on the client and guides the user to complete the corresponding task.

In this embodiment, when a client logs in an APP, a corresponding client sends access request information to a system server, where the access request information includes basic information of the user, such as an account number, user status characteristics, an address where access is requested, and the like, and therefore, the user status characteristic obtaining module may directly obtain the user status characteristics of the user from the access request information. The user state features are obtained by the client side through automatic identification according to behavior data and the like of the user, specifically, the user state features comprise first user state features, and the first user state features comprise finished parts and unfinished parts. The completion piece means that the user has completed a series of verification tasks set by the platform, such as a face swiping task, an identity verification task, a bank card verification task, a contact verification task and the like; incomplete means that the user has not completed any of the verification tasks or has completed only part of the verification tasks.

In this embodiment, the display page includes a landing page requested to be accessed by a user, and the first display information and the second display information, where the first display information and the second display information are both activity information for attracting the user to interact with the platform.

In this embodiment, since the first user status feature includes a finished part and an unfinished part, in order to present different guidance information to users in different statuses, the server needs to identify a user status feature type of the user first, and then generate different guidance information based on the users in different statuses, specifically, the guidance information generating module 204 includes:

a first obtaining unit, configured to obtain an identity status of the user when the first status identification unit identifies that the first user status feature of the user is incomplete; wherein the identity state of the user comprises: the identification of the contact person is verified and not verified, and the identification state is the same as that in the above embodiment, and the detailed description is omitted; specifically, the client may obtain the identity state of the user according to the historical behavior data of the user, and therefore, the first obtaining unit may obtain the identity state of the user from the access request information;

the information generating unit is used for generating corresponding first guiding information based on the identity state of the user; specifically, the information generating unit includes:

an identity status identifying subunit, configured to identify a type of the identity status of the user acquired by the first acquiring unit;

a first information generation subunit, configured to generate first guidance information associated with a first task page when the identity status recognition unit recognizes that the identity status of the user is logged in but not brushed or is in a product authentication period; the first task page can be opened at the client and guides the user to finish a face brushing task; in one embodiment, the first guidance message includes a guidance document "go to brush face", and further, may include an activity prompt document such as "draw after task is completed, and winner can receive notice at XXX";

the second information generation subunit is used for generating first guide information associated to a second task page when the identity state recognition unit recognizes that the identity state of the user is face-brushed but identity is not verified; the second task page can be opened at the client and guides the user to complete the authentication task; in one embodiment, the first guiding message guides the document "DeIdentification", and further, may include an activity prompt document such as "complete task for draw, winner for receive notice at XXX";

a third information generating subunit, configured to generate first guidance information associated with a third task page when the identity state identifying unit identifies that the identity state of the user is that the identity is verified but the bank card is not verified; the third task page can be opened at the client and guides the user to complete the bank card verification task; in one embodiment, the first guidance message includes a guidance document "go to bank card verification", and further includes an activity prompt document such as "draw after task completion, winner can be notified at XXX";

a fourth information generation subunit, configured to generate, when the identity recognition unit recognizes that the identity state of the user is that the bank card is verified but the contact is not verified, first guidance information associated with a fourth task page, where the fourth task page may be opened at the client and guides the user to complete a contact verification task; in one embodiment, the first guidance message includes a guidance document "go to contact verification", and further includes an activity prompt document such as "draw after task completion, winner may be notified at XXX".

Correspondingly, the task page generating module in this embodiment includes:

a first page generating unit, configured to generate a first task page associated with the first guiding information in response to the user triggering the first guiding information when the identity state identifying subunit identifies that the identity state of the user is logged in but not during face brushing or product authentication; in a specific embodiment, the first task page is a face brushing page, and the user performs face brushing verification on the face brushing page;

a second page generating unit, configured to generate a second task page associated with the first guiding information in response to the user triggering the first guiding information when the identity status identifying subunit identifies that the identity status of the user is a face-brushed state but does not complete authentication; in a specific embodiment, the second task page is an identity verification page, and a user can input information such as a name and an identity card number and the like into the identity verification page to perform identity information verification;

a third page generating unit, configured to generate a third task page associated with the first guiding information in response to the user triggering the first guiding information when the identity state identifying subunit identifies that the identity state of the user is authenticated but the bank card authentication is not completed; in a specific embodiment, the third task page is a bank card verification page, and a user can input information such as a bank card number and the like into the bank card verification page to verify the information of the bank card;

a fourth page generating unit, configured to generate a fourth task page associated with the first guiding information in response to the user triggering the first guiding information when the identity state identifying subunit identifies that the identity state of the user is that the bank card verification is completed but the contact verification is not completed; in a specific embodiment, the fourth task page is a contact verification page, and the user can input information such as a contact name and a mobile phone number on the contact verification page to perform contact information verification.

Further, in this embodiment, the user status feature obtaining module is further configured to respond to that the user triggers the second display information, and obtain a second user status feature of the user from the access request message; wherein the second user status characteristic comprises: the loan is rejected and the loan is not rejected; correspondingly, the task page generating module is further configured to generate a corresponding task page based on the second user state feature in response to the user triggering the second presentation information. Specifically, the task page generating module further includes:

the fifth page generating unit is used for displaying a fifth task page when the second state identifying unit judges that the second user state characteristic of the user is refused; the fifth task page comprises a preset guide icon (such as an invitation icon for guiding the user to invite a friend) for guiding the user to complete a preset task and a corresponding welfare activity introduction (such as a red packet of the friend); while

The second page generating unit is configured to display the first task page when the second status identifying unit determines that the second user status feature of the user is not rejected.

Based on the same inventive concept as the page displaying method based on the user status characteristics in the foregoing embodiments, the present invention further provides a page displaying system based on the user status characteristics, wherein a computer program is stored thereon, and when being executed by a processor, the program implements the steps of any one of the foregoing page displaying methods.

The following are embodiments of the system of the present application that may be used to perform embodiments of the method of the present invention. For details not disclosed in the system embodiment of the present embodiment, please refer to the method embodiment of the present application.

The page display system based on the user status features of the embodiment includes: at least one client and at least one server, wherein,

the client is used for sending an access request message to the server and acquiring a display page from the server; when a user triggers first display information in the display page, acquiring first guide information from the server and displaying the first guide information to the user; when the user triggers the first guiding information, acquiring a corresponding task page from the server and displaying the task page to the user to guide the user to complete a task through the task page;

the server is used for generating a corresponding display page based on the access request message sent by the client, and the display page comprises first display information and second display information; responding to the first display information triggered by the user, acquiring a first user state characteristic of the user, and generating first guide information associated with the corresponding task page based on the first user state characteristic; and generating a corresponding task page when the user triggers the first guiding information.

In this embodiment, the server and the client each store a corresponding program, and when executed by the processor, the program stored in the client implements any method step executed by the client in the page display method based on the user status feature in the above embodiments, and accordingly, when executed by the processor, the program stored in the server implements any method step executed by the server in the above page display method.

Based on the same inventive concept as the page display method based on the user status characteristic in the foregoing embodiment, the present invention further provides a server, which includes a memory 402, a processor 401 and a computer program stored on the memory 402 and executable on the processor 301, wherein the processor 401 implements the steps of the foregoing method when executing the program. For convenience of explanation, only the parts related to the embodiments of the present specification are shown, and specific technical details are not disclosed, so that reference is made to the method parts of the embodiments of the present specification. The server may be a server device formed by various electronic devices, a PC computer, a network cloud server, or even a server function provided on any electronic device such as a mobile phone, a tablet computer, a PDA (Personal Digital Assistant), a POS (Point of Sales), a vehicle-mounted computer, or a desktop computer.

In particular, the server shown in fig. 4 in connection with the solution provided by the embodiments of the present description constitutes a block diagram, and the bus 400 may comprise any number of interconnected buses and bridges linking together various circuits including one or more processors represented by a processor 401 and a memory represented by a memory 402. The bus 400 may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. The bus interface 403 provides an interface between the bus 400 and the receiver and/or transmitter 404. the receiver and/or transmitter 404 may be a separate and independent receiver or transmitter or may be the same element, such as a transceiver, providing a means for communicating with various other apparatus over a transmission medium. The processor 401 is responsible for managing the bus 400 and general processing, and the memory 402 may be used for storing data used by the processor 401 in performing operations.

Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present application can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a computing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the embodiments of the present application.

The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Program code for carrying out operations of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).

The computer readable medium carries one or more programs which, when executed by a device, cause the computer readable medium to perform the functions of: the server generates a corresponding display page based on an access request message sent by the client, wherein the display page comprises first display information and second display information for attracting a user; the client acquires the display page from the server and displays the display page to the user; the server responds to the first display information triggered by the user, acquires the first user state characteristic of the user, and generates first guide information based on the first user state characteristic of the user; the client acquires first guide information from the server and displays the first guide information to the user; the server responds to the first guiding information triggered by the user, and displays a task page related to the first guiding information to guide the user to complete a task on the task page; when the server responds to the user to trigger second display information, second user state characteristics of the user are obtained, and a corresponding task page is generated based on the second user state characteristics; correspondingly, the client side obtains the corresponding task page from the server and displays the task page to the user.

Those skilled in the art will appreciate that the modules described above may be distributed in the apparatus according to the description of the embodiments, or may be modified accordingly in one or more apparatuses unique from the embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.

Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present application can be embodied in the form of a software product, which can be stored in a non-volatile storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which can be a personal computer, a server, a mobile terminal, or a network device, etc.) to execute the method according to the embodiment of the present application.

While preferred embodiments of the present specification have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all changes and modifications that fall within the scope of the specification.

Exemplary embodiments of the present application are specifically illustrated and described above. It is to be understood that the application is not limited to the details of construction, arrangement, or method of implementation described herein; on the contrary, the intention is to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. In addition, the structures, the proportions, the sizes, and the like shown in the drawings of the present specification are only used for matching with the contents disclosed in the specification, so as to be understood and read by those skilled in the art, and are not used for limiting the limit conditions which can be implemented in the present application, so that the present invention has no technical essence, and any modifications of the structures, changes of the proportion relationships, or adjustments of the sizes, can still fall within the scope which can be covered by the technical contents disclosed in the present application without affecting the technical effects which can be produced by the present application and the purposes which can be achieved by the present application. In addition, the terms "above", "first", "second" and "a" as used herein are for the sake of clarity only, and are not intended to limit the scope of the present application, and changes or modifications of the relative relationship may be made without substantial technical changes.

Claims

1. A page display method based on user state characteristics is characterized by comprising the following steps:

2. The page presentation method of claim 1, wherein the first user status characteristic comprises: when the user triggers the first display information, the server generates first guide information based on the first user state feature, and the method specifically includes the following steps:

and if the result is a finished piece, generating second guide information which represents the welfare issue result after the task is finished.

3. The page display method according to claim 1 or 2, wherein the identity state comprises: logged in but not swiped, swiped but not authenticated, authenticated but not authenticated bank card, bank card authenticated but not authenticated contact, and during product authentication.

4. The page display method according to any one of claims 1 to 3, wherein the step of generating the first guidance information based on the identity state of the user specifically includes:

identifying the corresponding identity state of the user;

5. The page display method according to any one of claims 1 to 4, further comprising:

6. The page presentation method according to any one of claims 1 to 5, wherein the second user status feature comprises: and generating a corresponding task page based on the second user state characteristic of the user when the loan is rejected and the loan is not rejected, wherein the steps specifically comprise:

the server identifies a type of a second user status characteristic of the user;

if the loan is rejected, the server generates a fifth task page, wherein the fifth task page comprises welfare activity information introduction and a guide icon for guiding the user to receive welfare after completing the corresponding task;

if the loan is not rejected, the server generates a first task page.

7. A page presentation system based on user status characteristics, comprising:

the server is used for generating a corresponding display page based on the access request message sent by the client, and the display page comprises first display information and second display information; responding to the first display information triggered by the user, acquiring a first user state characteristic of the user, and generating first guide information associated with a corresponding task page based on the first user state characteristic; and generating a corresponding task page when the user triggers the first guiding information.

8. A page display apparatus, comprising:

9. A server comprising a processor and a memory, wherein,

the memory is used for storing a program for executing the method of any one of claims 1 to 6;

the processor is configured to execute programs stored in the memory.

10. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 6.