CN108595712B - Object characteristic parameter processing method and device and electronic equipment - Google Patents

Object characteristic parameter processing method and device and electronic equipment Download PDF

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CN108595712B
CN108595712B CN201810449901.7A CN201810449901A CN108595712B CN 108595712 B CN108595712 B CN 108595712B CN 201810449901 A CN201810449901 A CN 201810449901A CN 108595712 B CN108595712 B CN 108595712B
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resource transfer
electronic resource
content
preset content
preset
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CN108595712A (en
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罗尚虎
董安
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Netease Hangzhou Network Co Ltd
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Netease Hangzhou Network Co Ltd
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    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/02Marketing; Price estimation or determination; Fundraising
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    • G06Q30/0263Targeted advertisements based upon Internet or website rating

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Abstract

The embodiment of the invention provides a method and a device for processing object characteristic parameters and electronic equipment. The processing method of the object characteristic parameters comprises the following steps: transmitting preset content to a terminal of at least one object to display the preset content by the terminal of the at least one object; receiving an electronic resource transfer message aiming at preset content sent by a terminal of any object in the at least one object; determining first information of preset content, wherein the first information comprises production object information of the preset content, prior electronic resource transfer object information and a second electronic resource transfer value of the prior electronic resource transfer object; and updating the characteristic parameters of the production object and the characteristic parameters of the prior electronic resource transfer object according to the first information and the first electronic resource transfer value. The processing method of the object characteristic parameters can improve the user activity, promote the increase of original content and improve the screening efficiency of high-quality content.

Description

Object characteristic parameter processing method and device and electronic equipment
Technical Field
The embodiment of the invention relates to the field of computers, in particular to a processing method, a processing device and an electronic device for object characteristic parameters capable of motivating a user to create high-quality original content.
Background
This section is intended to provide a background or context to the embodiments of the invention that are recited in the claims. The description herein is not admitted to be prior art by inclusion in this section.
With the development of internet technology, content platforms (such as websites and mobile terminal applications) providing functions of content production and consumption tools, propagation and distribution approaches, user interaction, relationship maintenance, and the like have been developed vigorously. Due to the varying quality of content distributed by content producers, each content platform typically needs to screen out premium content for preferential recommendation to content consumers.
In the related art, because the machine cannot directly judge the quality of the new content, the new content is randomly distributed to consumers in a small proportion by trial delivery, and then the content is graded by the system according to factors of the consumers, such as click-reading duration, like click-comment, and comment, so as to screen out high-quality content.
Compared with the screened high-quality content, the probability of poor quality of the trial-delivery content is higher, the risk is higher for the consumer, and therefore the enthusiasm of the consumer for clicking the trial-delivery content is lower. For example, many consumers often skip directly when finding that the content is "0 clicks 0 comment for 0", which reduces the effect of trial delivery. In addition, in order to prevent the product experience from being influenced by too high trial-delivery ratio, the trial-delivery ratio is often required to be fixed to a small value, and when most of contents in the platform need to be graded, the efficiency of content screening is low. Due to the low percentage of the trial-delivered content, the new content is likely to be wrongly de-weighted because of the mismatch of the user interests, so that the high-quality content is mistakenly killed, and the enthusiasm of the producer is influenced. Finally, rating content by criteria such as "click-to-read duration" tends to cause vulgar content to be empowered.
In other related technologies, there are methods for completing content rating and optimization by editing manual review, rating, and labeling, but such methods are expensive and inefficient in screening of high-quality content because the edited personal view cannot be matched with the user's taste.
Disclosure of Invention
In this context, embodiments of the present invention are expected to provide a method capable of solving the defects of low frequency of new content interaction, low efficiency of screening high-quality content, insufficient volume of high-quality content produced by users, high labor cost, and the like, which occur in content production and screening in the related art.
In a first aspect of the embodiments of the present invention, a method for processing object feature parameters is provided, including:
sending preset content to a terminal of at least one object so as to display the preset content by the terminal of the at least one object;
receiving an electronic resource transfer message aiming at the preset content and sent by a terminal of any object in the at least one object, wherein the electronic resource transfer message comprises a first electronic resource transfer value;
determining first information of the preset content, wherein the first information comprises production object information of the preset content, prior electronic resource transfer object information and a second electronic resource transfer value of the prior electronic resource transfer object, and the prior electronic resource transfer object comprises an object which performs electronic resource transfer operation on the preset content before any object;
and updating the characteristic parameters of the production object and the characteristic parameters of the prior electronic resource transfer object according to the first information and the first electronic resource transfer value.
In an exemplary embodiment of the present disclosure, updating the characteristic parameter of the production object and the characteristic parameter of the previous electronic resource transfer object according to the first information and the first electronic resource transfer value comprises:
updating the feature parameter of the production object according to T1 ═ R/(n +1), where T1 is the feature parameter increment of the production object, R is the first electronic resource transfer value, and n is the number of the previous electronic resource transfer objects;
and updating the characteristic parameters of the prior electronic resource transfer object according to T2 (R-T1) Q/S, wherein T2 is the increment of the characteristic parameters of the prior virtual transfer object, Q is the second electronic resource transfer value of the prior electronic resource transfer object, and S is the total amount of the second electronic resource transfer value corresponding to the preset content.
In an exemplary embodiment of the present disclosure, the first electronic resource transfer value is increased by a preset rule under a first preset condition.
In an exemplary embodiment of the present disclosure, the preset rule includes:
r '═ 1.5n +1000) R/(n +1000), where R' is the increased first electronic resource transfer value, R is the first electronic resource transfer value, and n is the number of prior electronic resource transfer objects.
In an exemplary embodiment of the present disclosure, further comprising:
determining the display priority of the preset content according to the total amount of the electronic resource transfer values and/or the number of the electronic resource transfer objects corresponding to the preset content;
and pushing the preset content according to the display priority.
In an exemplary embodiment of the present disclosure, further comprising:
acquiring label information of an electronic resource transfer object corresponding to the preset content;
and updating the classification label of the preset content according to the label information.
In an exemplary embodiment of the present disclosure, further comprising:
updating the characteristic parameters of any object according to the first electronic resource transfer value;
and acquiring the classification label of the preset content, and updating the label information of any object according to the classification label.
In a second aspect of the embodiments of the present invention, there is provided an apparatus for processing object feature parameters, including:
the content sending module is used for sending preset content to a terminal of at least one object so as to display the preset content by the terminal of the at least one object;
the message receiving module is used for receiving an electronic resource transfer message aiming at the preset content and sent by a terminal of any object in the at least one object, wherein the electronic resource transfer message comprises a first electronic resource transfer value;
an information obtaining module, configured to determine first information of the preset content, where the first information includes production object information of the preset content, previous electronic resource transfer object information, and a second electronic resource transfer value of the previous electronic resource transfer object, where the previous electronic resource transfer object includes an object that performs an electronic resource transfer operation on the preset content before any object;
and the information updating module is arranged for updating the characteristic parameters of the production object and the characteristic parameters of the prior electronic resource transfer object according to the first information and the first electronic resource transfer value.
In an exemplary embodiment of the present disclosure, the information updating module includes:
a first feature parameter updating unit configured to update the feature parameter of the production object according to T1 ═ R/(n +1), where T1 is a feature parameter value increment of the production object, R is the first electronic resource transfer value, and n is the number of the previous electronic resource transfer objects;
and a second feature parameter updating unit configured to update the feature parameter of the previous electronic resource transfer object according to T2 ═ R-T1 × Q/S, where T2 is a feature parameter increment of the previous virtual transfer object, Q is a second electronic resource transfer value of the previous electronic resource transfer object, and S is a total amount of the second electronic resource transfer value corresponding to the preset content.
In an exemplary embodiment of the present disclosure, further comprising:
and the electronic resource transfer value increasing module is arranged for increasing the first electronic resource transfer value according to a preset rule under a first preset condition.
In an exemplary embodiment of the present disclosure, the preset rule includes:
r '═ 1.5n +1000) R/(n +1000), where R' is the increased first electronic resource transfer value, R is the first electronic resource transfer value, and n is the number of prior electronic resource transfer objects.
In an exemplary embodiment of the present disclosure, further comprising:
the display priority determining module is set to determine the display priority of the preset content according to the total quantity of the electronic resource transfer values and/or the quantity of the electronic resource transfer objects corresponding to the preset content;
and the content pushing module is used for pushing the preset content according to the display priority.
In an exemplary embodiment of the present disclosure, further comprising:
the user label acquisition module is used for acquiring label information of the electronic resource transfer object corresponding to the preset content;
and the content label updating module is used for updating the classification label of the preset content according to the label information.
In an exemplary embodiment of the present disclosure, further comprising:
the user account processing module is set to update the characteristic parameters of any object according to the first electronic resource transfer value;
and the content label updating module is used for acquiring the classification label of the preset content and updating the label information of any object according to the classification label.
In a third aspect of embodiments of the present invention, there is provided an electronic apparatus, comprising:
a memory; and
a processor coupled to the memory, the processor configured to perform the method of any of the above based on instructions stored in the memory.
In a fourth aspect of embodiments of the present invention, there is provided a computer-readable storage medium having stored thereon computer-readable instructions which, when executed by a processor of a computer, cause the computer to execute a method of processing object feature parameters according to the first aspect of the present invention.
The object characteristic parameter processing device and the object characteristic parameter processing method can effectively stimulate the user to create and evaluate the website content, improve the quantity and the screening efficiency of the high-quality content and increase the user activity by updating the electronic resource values of the author of the preset content and the prior electronic resource transfer object according to the electronic resource transfer value of the subsequent electronic resource transfer object to the preset content.
Drawings
The above and other objects, features and advantages of exemplary embodiments of the present invention will become readily apparent from the following detailed description read in conjunction with the accompanying drawings. Several embodiments of the invention are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings and in which:
FIGS. 1A-1C schematically illustrate application scenarios according to embodiments of the present invention;
FIG. 2 schematically shows a flow diagram of a method of processing object feature parameters according to an embodiment of the invention;
FIG. 3 schematically shows a flow chart of a method of processing object feature parameters according to a further embodiment of the invention;
FIG. 4 schematically shows a flow chart of a method of processing object feature parameters according to a further embodiment of the invention;
FIG. 5 schematically shows a flow chart of a method of processing object feature parameters according to a further embodiment of the invention;
fig. 6 schematically shows a block diagram of an apparatus for processing object feature parameters according to an embodiment of the present invention;
FIG. 7 schematically illustrates a block diagram of an electronic device in accordance with an embodiment of the present invention;
FIG. 8 schematically shows a computer-readable storage medium according to an embodiment of the invention.
In the drawings, the same or corresponding reference numerals indicate the same or corresponding parts.
Detailed Description
The principles and spirit of the present invention will be described with reference to a number of exemplary embodiments. It is understood that these embodiments are given solely for the purpose of enabling those skilled in the art to better understand and to practice the invention, and are not intended to limit the scope of the invention in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
As will be appreciated by one skilled in the art, embodiments of the present invention may be embodied as a system, apparatus, device, method, or computer program product. Accordingly, the present disclosure may be embodied in the form of: entirely hardware, entirely software (including firmware, resident software, micro-code, etc.), or a combination of hardware and software.
According to the embodiment of the invention, a method and equipment for processing object characteristic parameters are provided.
In this context, it is to be understood that the term "object" referred to means a user or user account of a website or APP; "content" includes various content originally created by the user including short texts, long texts, short videos, long videos, pictures, albums, audio, postings or comments, etc.; the "terminal" means a mobile terminal or a fixed terminal such as a mobile phone, a tablet computer, a notebook computer, a desktop computer or other electronic devices with an interactive function. Moreover, any number of elements in the drawings are by way of example and not by way of limitation, and any nomenclature is used solely for differentiation and not by way of limitation.
The principles and spirit of the present invention are explained in detail below with reference to several representative embodiments of the invention.
Summary of The Invention
The inventor finds that if the user is guided to produce and click new content or high-quality content, and direct and effective reward is given, the production efficiency of the high-quality content and the enthusiasm of the user to produce, consume the new content and the high-quality content can be greatly improved, and therefore the screening efficiency of the high-quality content is greatly improved. The direct and effective reward can be realized by issuing electronic resources, such as points, virtual coins, red packages, account funds and the like, and the user can be effectively guided to select the high-quality content by associating the reward with the number of consumers.
Having described the general principles of the invention, various non-limiting embodiments of the invention are described in detail below.
Application scene overview
Fig. 1A to fig. 1C are schematic diagrams of a mobile terminal to which an embodiment of the present invention is applied.
Referring to fig. 1A, in the embodiment of the present invention, first, the virtual currency value of the user and the investment situation of the content may be displayed, and when the user clicks the content, the user is guided to perform virtual currency investment;
referring to fig. 1B, after the user decides to invest in the content and pay the virtual money, the virtual money balances of the content author and the prior investor are increased according to a preset rule, and the user who invests this time is added to the prior investor array to obtain the income according to the investment behavior later;
referring to fig. 1C, when the total investment amount or the number of investors of a content exceeds a preset value, the content is listed in a high-quality content push list, and is preferentially pushed to a corresponding user according to the label of the content.
Exemplary method
In the following, referring to fig. 2, a method for processing object feature parameters according to an exemplary embodiment of the present invention is described with reference to the application scenarios of fig. 1A to 1C. It should be noted that the above application scenarios are merely illustrated for the convenience of understanding the spirit and principles of the present invention, and the embodiments of the present invention are not limited in this respect. Rather, embodiments of the present invention may be applied to any scenario where applicable.
Fig. 2 is a flowchart of a processing method of object feature parameters in the embodiment of the present disclosure. Referring to fig. 2, the method for processing the object feature parameters may include:
step S1, sending a preset content to a terminal of at least one object to display the preset content by the terminal of the at least one object;
step S2, receiving an electronic resource transfer message aiming at the preset content and sent by a terminal of any object in the at least one object, wherein the electronic resource transfer message comprises a first electronic resource transfer value;
step S3, determining first information of the preset content, where the first information includes production object information of the preset content, previous electronic resource transfer object information, and a second electronic resource transfer value of the previous electronic resource transfer object, where the previous electronic resource transfer object includes an object that performs an electronic resource transfer operation on the preset content before any object;
step S4, updating the characteristic parameter of the production object and the characteristic parameter of the prior electronic resource transfer object according to the first information and the first electronic resource transfer value.
The embodiment shown in fig. 2 can effectively encourage users to create and evaluate website contents, increase the amount and screening efficiency of high-quality contents, and increase user activity by updating the electronic resource values of the author of the preset content and the previous electronic resource transfer object according to the electronic resource transfer value of the subsequent electronic resource transfer object to the preset content.
Next, steps S1 to S4 will be described in detail.
At step S1, the "object" may be, for example, a user of the content platform.
In the method, preset content can be pushed to the mobile terminals or the fixed terminals corresponding to a plurality of users. In the embodiment of the present disclosure, the preset content may be, for example, new content uploaded by the user or content with a number of clicks lower than a threshold value. The method comprises the steps that a plurality of preset contents can be managed in the forms of a content pool and the like, an entrance of the content pool is displayed for a user, and the preset contents are sent to a terminal corresponding to the user in response to clicking and browsing behaviors of the user; the preset content can also be directly pushed to terminals corresponding to a plurality of users, so that the users can browse the preset content. There are many methods for displaying the preset content on the user's terminal, and those skilled in the art can set the preset content according to actual situations.
In some embodiments, a poor quality content screening mechanism may also be set, and when the click number of a content is higher than the threshold value, but the corresponding electronic resource value is still lower than a certain number, the content is stopped from being pushed, so as to avoid that the user experience is affected by the poor quality content.
At step S2, the "electronic resource" may be set as, for example, points, virtual coins, red packs, funds, etc. of the reward means for the content platform. Certain electronic resources can be allocated to each user account through a preset policy, for example, electronic resource rewards are performed on behaviors of uploading content, consuming content, inviting friends, sharing and the like. There may be various methods for allocating the initial electronic resource or the subsequent electronic resource to the user account, and the disclosure is not limited thereto.
The "electronic resource transfer" may represent an electronic resource payment behavior of the user, that is, an electronic resource transfer message for a preset content, which is sent by the user through a corresponding terminal, and indicates an electronic resource transfer value.
In the embodiment of the disclosure, the first electronic resource transfer value can be used as a reference value for performing reward distribution on a production object of the preset content and a previous electronic resource transfer object, and can also be used as a reference value for the object to participate in reward distribution in the future, so that if a user has confidence in the popularity or the high-quality degree of one preset content, the user has a power of increasing the first electronic resource transfer value, and is expected to obtain more rewards in reward distribution in the future.
In step S3, the production object may be an uploading user of the preset content or another user who brings the preset content into the platform.
The first information may include an identifier of all previous electronic resource transfer objects and their second electronic resource transfer values to provide a parameter for further reward allocation.
In step S4, a reward is assigned to the production subject and the previous electronic resource transfer subject based on the above parameters.
FIG. 3 is a sub-flow diagram of one embodiment of the present disclosure.
Referring to fig. 3, step S4 may include:
step S41, according to T1Updating the characteristic parameters of the production object by R/(n +1), wherein T1The characteristic parameter value increment of the production object is obtained, R is the first electronic resource transfer value, and n is the number of the prior electronic resource transfer objects;
step S42, according to T2=(R-T1) Q/S updating characteristic parameters of the prior electronic resource transfer object, wherein T2And the characteristic parameter value increment of the prior virtual transfer object is obtained, Q is a second electronic resource transfer value of the prior electronic resource transfer object, and S is the total amount of the second electronic resource transfer value corresponding to the preset content.
For example, the electronic resource transfer value of the first electronic resource transfer object to the preset content is totally owned by the production object, and the electronic resource transfer value of the second electronic resource transfer object to the preset content is semi-allocated to the production object and the first electronic resource transfer object; and the third electronic resource transfer object returns one third of the electronic resource transfer value of the preset content to the production object, and the remaining two thirds of the electronic resource transfer value are allocated by the first electronic resource transfer object and the second electronic resource transfer object according to the respective electronic resource transfer values in proportion.
The reward distribution described above is merely an example, and in practice, it is within the scope of the present disclosure as long as the electronic resource values of the previous electronic resource transfer object and the content production object are updated based on the electronic resource transfer value of the current electronic resource transfer object.
Through the arrangement, the production object can continuously obtain rewards from subsequent electronic resource transfer behaviors, the prior electronic resource transfer object can also obtain rewards based on the electronic resource transfer behaviors, and the earlier the electronic resource transfer is carried out on high-quality contents, the more subsequent rewards can be obtained, so that a user actively browses and transfers electronic resources to a large amount of new contents or clicks less contents to explore the high-quality contents. In addition, the electronic resource transfer is valued and limited by the value of the electronic resource, and the loss of the electronic resource of the user can be caused if the user randomly transfers the electronic resource (including irrigation, ticket drawing, praise refreshing and the like), so that the user can be ensured to carefully think when transferring the electronic resource, the random behavior of the user is avoided, and the screening efficiency of high-quality content is further improved.
In order to further increase the user enthusiasm, in an exemplary embodiment of the present disclosure, the method further includes increasing the first electronic resource transfer value according to a preset rule under a first preset condition.
The platform may provide additional rewards for content that has a greater number of electronic resources transferred or a greater total number of electronic resource values transferred. For example, the preset rule may include R ═ 1.5n + 1000R/(n +1000), where R' is the increased first electronic resource transfer value, R is the first electronic resource transfer value, and n is the number of previous electronic resource transfer objects.
For example, when R virtual medals are paid out in the (n +1) th user account, the platform award coefficient x is set to 0.5n/(n +1000), and the virtual medals allocated to the production object and the preceding electronic resource transfer object are increased to (1+ x) R, so that the bonus game becomes a positive bonus game, and the enthusiasm of the participants is improved.
The promotion of the production and optimization of the content through the flow of electronic resources can enable high-quality content to obtain higher and higher benefits due to more and more investments, and ensure the enthusiasm of producers for producing high-quality content.
And finally, determining the display priority of the preset content according to the total amount of the electronic resource transfer values corresponding to the preset content and/or the number of the electronic resource transfer objects, and pushing the preset content according to the display priority.
When a preset content is evaluated by more user accounts and the total electronic resource transfer value is higher, the preset content can be regarded as being popular with more people and is high-quality content. The decision threshold for premium content may be set at the discretion of the skilled person. In addition, the preset content of which the electronic resource transfer value exceeds the threshold value can also be directly judged as the high-quality content.
For a plurality of high-quality contents, the priority of the high-quality contents with higher electronic resource transfer value and higher electronic resource transfer object total number can be increased according to the total electronic resource transfer value and/or the electronic resource transfer object total number grading, the pushing frequency is increased, more high-quality contents are provided for users, and the user experience is improved.
In addition, the labels of the two parties can be further updated according to the evaluation of the user account on the preset content, so that a more valuable reference is provided for accurate pushing.
Fig. 4 is another flow chart of the method 100 in an embodiment of the disclosure.
Referring to fig. 4, in an exemplary embodiment of the present disclosure, the method 100 may further include:
step S5, acquiring the label information of the electronic resource transfer object corresponding to the preset content;
and step S6, updating the classification label of the preset content according to the label information.
The label information of the electronic resource transfer object can be, for example, an interest label and an identity label of a user, such as an interest label and an identity label of "man", "20-30 years", "war film", "super hero", "drama", and the like; the classification labels of the preset contents can be content classification labels such as 'movies', 'war films', 'China' and the like, and by analyzing the labels of the users who transfer electronic resources to the preset contents, the users who prefer the preset contents can be known, so that the classification of the contents can be more accurately positioned, and powerful support is provided for further accurate delivery.
Fig. 5 is another flow chart of the method 100 in an embodiment of the disclosure.
Referring to fig. 5, in an exemplary embodiment of the present disclosure, the method 100 may further include:
step S7, updating the characteristic parameters of any object according to the first electronic resource transfer value;
step S8, obtaining the classification label of the preset content, and updating the label information of the object according to the classification label.
After the user performs the electronic resource transfer, the corresponding electronic resource value may be deducted from the account of the user. In some embodiments, reward mechanisms such as coupons, compensation, etc. may also be set to reduce the deduction of electronic resources from the user's account. In addition, after the user transfers the electronic resources to the preset content, the user's preference degree to a certain type of content can be analyzed according to the classification label and the electronic resource transfer value of the preset content, so that the label information of the user account is adjusted according to the recent behavior of the user, content recommendation more conforming to the recent preference of the user is provided for the user, and the user experience is improved.
Exemplary device
Having described the method of an exemplary embodiment of the present invention, an apparatus for processing object feature parameters of an exemplary embodiment of the present invention, which may be used to perform the method as described above, is described next with reference to the drawings.
Referring to fig. 6, an apparatus 600 may include:
a content sending module 601 configured to send a preset content to a terminal of at least one object, so that the preset content is displayed by the terminal of the at least one object;
a message receiving module 602, configured to receive an electronic resource transfer message for the preset content sent by a terminal of any one of the at least one object, where the electronic resource transfer message includes a first electronic resource transfer value;
an information obtaining module 603 configured to determine first information of the preset content, where the first information includes production object information of the preset content, previous electronic resource transfer object information, and a second electronic resource transfer value of the previous electronic resource transfer object, where the previous electronic resource transfer object includes an object that performs an electronic resource transfer operation on the preset content before any object;
an information updating module 604 arranged to update the characteristic parameter of the production object and the characteristic parameter of the preceding electronic resource transfer object based on the first information and the first electronic resource transfer value.
In an exemplary embodiment of the present disclosure, the information updating module 64 may include:
a first characteristic parameter updating unit 6041 arranged to update a characteristic parameter of the production object according to T1 ═ R/(n +1), where T1 is a characteristic parameter increment of the production object, R is the first electronic resource transfer value, and n is the number of the previous electronic resource transfer objects;
a second characteristic parameter updating unit 6042 configured to update the characteristic parameter of the previous electronic resource transfer object according to T2 ═ R-T1 × Q/S, where T2 is a characteristic parameter increment of the previous virtual transfer object, Q is a second electronic resource transfer value of the previous electronic resource transfer object, and S is a total amount of the second electronic resource transfer value corresponding to the preset content.
In an exemplary embodiment of the present disclosure, further comprising:
the electronic resource transfer value increasing module 605 is configured to increase the first electronic resource transfer value according to a preset rule under a first preset condition.
In an exemplary embodiment of the present disclosure, the preset rule includes:
r '═ 1.5n +1000) R/(n +1000), where R' is the increased first electronic resource transfer value, R is the first electronic resource transfer value, and n is the number of prior electronic resource transfer objects.
In an exemplary embodiment of the present disclosure, further comprising:
a display priority determining module 606 configured to determine a display priority of the preset content according to the total amount of the electronic resource transfer values and/or the number of the electronic resource transfer objects corresponding to the preset content;
and a content pushing module 607 configured to push the preset content according to the display priority.
In an exemplary embodiment of the present disclosure, further comprising:
a user tag obtaining module 608 configured to obtain tag information of an electronic resource transfer object corresponding to the preset content;
a content tag updating module 609 configured to update the classification tag of the preset content according to the tag information.
In an exemplary embodiment of the present disclosure, further comprising:
a user account processing module 610 configured to update a feature parameter of the any object according to the first electronic resource transfer value;
the content tag updating module 611 is configured to obtain the classification tag of the preset content, and update the tag information of the any object according to the classification tag.
Furthermore, the present invention may also include an apparatus as shown in fig. 7, comprising:
a memory; and
a processor coupled to the memory, the processor configured to perform the method of any of the above based on instructions stored in the memory.
An electronic device 700 according to this embodiment of the invention is described below with reference to fig. 7. The electronic device 700 shown in fig. 7 is only an example and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 7, electronic device 700 is embodied in the form of a general purpose computing device. The components of the electronic device 700 may include, but are not limited to: the at least one processing unit 710, the at least one memory unit 720, and a bus 730 that couples various system components including the memory unit 720 and the processing unit 710.
Wherein the storage unit stores program code that is executable by the processing unit 710 such that the processing unit 710 performs the steps according to various exemplary embodiments of the present invention as described in the above section "exemplary method" of the present specification.
The storage unit 720 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM)7201 and/or a cache memory unit 7202, and may further include a read only memory unit (ROM) 7203.
The storage unit 720 may also include a program/utility 7204 having a set (at least one) of program modules 7205, such program modules 7205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
Bus 730 may be any representation of one or more of several types of bus structures, including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.
The electronic device 700 may also communicate with one or more external devices 800 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 700, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 700 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 750. Also, the electronic device 700 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the internet) via the network adapter 760. As shown, the network adapter 760 communicates with the other modules of the electronic device 700 via the bus 730. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the electronic device 700, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, a terminal device, or a network device, etc.) to execute the method according to the embodiments of the present disclosure.
In an exemplary embodiment of the present disclosure, there is also provided a computer-readable storage medium having stored thereon a program product capable of implementing the above-described method of the present specification. In some possible embodiments, aspects of the invention may also be implemented in the form of a program product comprising program code means for causing a terminal device to carry out the steps according to various exemplary embodiments of the invention described in the above section "exemplary methods" of the present description, when said program product is run on the terminal device.
Furthermore, the invention may also be embodied in the form of a computer program product, such as a computer readable storage medium, having a program stored thereon, which when executed by a processor, performs the method of any of the above.
Referring to fig. 8, a program product 900 for implementing the above method according to an embodiment of the present invention is described, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present invention is not limited in this regard and, in the present document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
A computer readable signal medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
It should be noted that although in the above detailed description several means or sub-means of the electronic device are mentioned, this division is only not mandatory. Indeed, the features and functions of two or more of the devices described above may be embodied in one device, according to embodiments of the invention. Conversely, the features and functions of one apparatus described above may be further divided into embodiments by a plurality of apparatuses.
Further, while the operations of the method of the invention are depicted in the drawings in a particular order, this does not require or imply that the operations must be performed in this particular order, or that all of the illustrated operations must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions.
While the spirit and principles of the invention have been described with reference to several particular embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, nor is the division of aspects, which is for convenience only as the features in such aspects may not be combined to benefit. The invention is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

Claims (12)

1. A method for processing object characteristic parameters is characterized by comprising the following steps:
sending preset content to a terminal of at least one object so as to display the preset content by the terminal of the at least one object;
receiving an electronic resource transfer message aiming at the preset content and sent by a terminal of any object in the at least one object, wherein the electronic resource transfer message comprises a first electronic resource transfer value;
determining first information of the preset content, wherein the first information comprises production object information of the preset content, prior electronic resource transfer object information and a second electronic resource transfer value of a prior electronic resource transfer object, and the prior electronic resource transfer object comprises an object which performs electronic resource transfer operation on the preset content before any object;
updating the characteristic parameters of the production object and the characteristic parameters of the prior electronic resource transfer object according to the first information and the first electronic resource transfer value, including:
according to T1Updating the characteristic parameters of the production object by R/(n +1), wherein T1The characteristic parameter value increment of the production object is obtained, R is the first electronic resource transfer value, and n is the number of the prior electronic resource transfer objects;
according to T2=(R-T1) Q/S updating characteristic parameters of the prior electronic resource transfer object, wherein T2The characteristic parameter value increment of a prior virtual transfer object is obtained, Q is a second electronic resource transfer value of the prior electronic resource transfer object, and S is the total amount of the second electronic resource transfer value corresponding to the preset content; and
under a first preset condition, increasing the first electronic resource transfer value according to a preset rule; wherein the first preset condition comprises: and the times of transferring the electronic resources of the preset content or the total number of the transferred electronic resource values reach a corresponding preset threshold value.
2. The method of claim 1, wherein the preset rules comprise:
r '═ 1.5n +1000) R/(n +1000), where R' is the increased first electronic resource transfer value, R is the first electronic resource transfer value, and n is the number of prior electronic resource transfer objects.
3. The method of claim 1, further comprising:
determining the display priority of the preset content according to the total amount of the electronic resource transfer values and/or the number of the electronic resource transfer objects corresponding to the preset content;
and pushing the preset content according to the display priority.
4. The method of claim 1, further comprising:
acquiring label information of an electronic resource transfer object corresponding to the preset content;
and updating the classification label of the preset content according to the label information.
5. The method of claim 1, further comprising:
updating the characteristic parameters of any object according to the first electronic resource transfer value;
and acquiring the classification label of the preset content, and updating the label information of any object according to the classification label.
6. An apparatus for processing object feature parameters, comprising:
the content sending module is used for sending preset content to a terminal of at least one object so as to display the preset content by the terminal of the at least one object;
the message receiving module is used for receiving an electronic resource transfer message aiming at the preset content and sent by a terminal of any object in the at least one object, wherein the electronic resource transfer message comprises a first electronic resource transfer value;
an information obtaining module, configured to determine first information of the preset content, where the first information includes production object information of the preset content, previous electronic resource transfer object information, and a second electronic resource transfer value of a previous electronic resource transfer object, where the previous electronic resource transfer object includes an object that performs an electronic resource transfer operation on the preset content before any object;
an information updating module configured to update a characteristic parameter of a production object and a characteristic parameter of the prior electronic resource transfer object based on the first information and the first electronic resource transfer value, comprising: a first characteristic parameter updating unit arranged to update the first characteristic parameter according to T1Updating the characteristic parameters of the production object by R/(n +1), wherein T1The characteristic parameter value increment of the production object is obtained, R is the first electronic resource transfer value, and n is the number of the prior electronic resource transfer objects; a second characteristic parameter updating unit arranged to update the second characteristic parameter according to T2Updating the characteristic parameters of the prior electron resource transfer object (R-T1) Q/S, wherein T is2The characteristic parameter value increment of a prior virtual transfer object is obtained, Q is a second electronic resource transfer value of the prior electronic resource transfer object, and S is the total amount of the second electronic resource transfer value corresponding to the preset content; and
the electronic resource transfer value increasing module is arranged for increasing the first electronic resource transfer value according to a preset rule under a first preset condition; wherein the first preset condition comprises: and the times of transferring the electronic resources of the preset content or the total number of the transferred electronic resource values reach a corresponding preset threshold value.
7. The apparatus for processing object feature parameters of claim 6, wherein the preset rules comprise:
r '═ 1.5n +1000) R/(n +1000), where R' is the increased first electronic resource transfer value, R is the first electronic resource transfer value, and n is the number of prior electronic resource transfer objects.
8. The apparatus for processing object feature parameters of claim 6, further comprising:
the display priority determining module is set to determine the display priority of the preset content according to the total quantity of the electronic resource transfer values and/or the quantity of the electronic resource transfer objects corresponding to the preset content;
and the content pushing module is used for pushing the preset content according to the display priority.
9. The apparatus for processing object feature parameters of claim 6, further comprising:
the user label acquisition module is used for acquiring label information of the electronic resource transfer object corresponding to the preset content;
and the content label updating module is used for updating the classification label of the preset content according to the label information.
10. The apparatus for processing object feature parameters of claim 6, further comprising:
the user account processing module is set to update the characteristic parameters of any object according to the first electronic resource transfer value;
and the content label updating module is used for acquiring the classification label of the preset content and updating the label information of any object according to the classification label.
11. An electronic device, comprising:
a memory; and
a processor coupled to the memory, the processor configured to perform the method of any of claims 1-5 based on instructions stored in the memory.
12. A computer-readable storage medium having stored thereon computer-readable instructions which, when executed by a processor of a computer, cause the computer to execute the method of processing the object feature parameter according to any one of claims 1 to 5.
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